Jeff Esposito

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Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. and even then it’s usually only a Google search that leads me to visit Yelp. You can find her on Twitter @emichaud or blogging over at social-logical.

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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. This is the second largest search engine in the world, and also happens to host a boatload of cat videos (warning, if you click the link, be prepared to kiss productivity good bye). Below are five that you should give a quick look to.

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Who do you trust on social media?

Jeff Esposito

In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.

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Five for Friday

Jeff Esposito

Does Google Use Facebook Shares to Influence Search Rankings? – This has ranged from the value of an individual fan to what it is worth in search engines. In this post from SEOMoz, it appears that likes may actually impact the value that Google and Bing put on your sight. ROA = Return on Attention – I like this post a lot.

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Five for Friday

Jeff Esposito

Unfortunately passionate fans have turned to Twitter to vent their frustrations at athletes who let them down. Google Engineer: “Google+ is a Prime Example of Our Complete Failure to Understand Platforms” – File this under “shit that was public” or “social media snafus.”

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