Dave Fleet

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Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Dave Fleet

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. Eqentia has been seed funded by Extreme Venture Partners , who also funded Bump Top , which was recently acquired by Google.

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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Social media isn’t just bottom-of-the-funnel. Probably not.

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Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages

Dave Fleet

Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck. Twitter has benefited immensely from a thriving developer ecosystem. You may not have realized it, but over the last little while one company – UberMedia – has scooped up several of the leading Twitter apps, including Echofon and UberTwitter.

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Digital is facing a Trust Crisis

Dave Fleet

Even search engines, which in the past have seemed remarkably resilient to some of the shifts faced by other channels, dipped below 60% for the first time since 2013. It’s not enough to simply expect the tech companies – Facebook, Twitter, Google and others – to combat this situation in isolation.

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