Ari Herzog
AUGUST 4, 2010
Describing themselves as search engine optimization and web development specialists who possess “online brand and marketing expertise,&# it is curious that a British marketing company named Essential lacks basic Twitter familiarity. Be memorable. -- Thank you for reading How to Spot Bad Marketing Firms on Twitter at AriWriter.
Ari Herzog
JANUARY 24, 2011
Taxonomy is the branch of science involved with classification, and blog taxonomy is the study of organizing your blog for both search engines and human beings. The words and links in these sentences are indexed by search engines, aided by the context of how words describe links and the relationship between all of the links across the blog.
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Ari Herzog
NOVEMBER 12, 2012
With 200,000 employees in 30 countries on four continents, this Fortune Global 500 firm specializes in design, engineering, and manufacturing across the supply chain and is (in)directly responsible for your enjoyment of electronica every day. Its Twitter biography is explicit that I am the community manager.
Ari Herzog
FEBRUARY 17, 2011
The takeaway is clear: If you have a LinkedIn account and aren’t updating it to share your latest and greatest news with your friends and colleagues, you’re missing out — especially if your LinkedIn profile is in the top 10 Google or Bing search engine results when I type in your name. Like This Post?
Ari Herzog
JANUARY 12, 2016
I once met a woman who works in marketing but cannot be found on Google. Sarah isn’t on Facebook, doesn’t tweet, shares nothing but her name and title on LinkedIn, and search engine results for her name (minus that LinkedIn link) are for someone who shares her name. She’s OK that nobody can find her.
Ari Herzog
MARCH 4, 2014
If I search for your name on Google, Bing, or some other search engine, your profile link will appear in the top 5 results. There is a correlation between the frequency of your updates and the frequency of search engines indexing it. The Oscar Selfie Why (and How) I Forced 912 People to Unfollow Me on Twitter.
Ari Herzog
FEBRUARY 12, 2011
Through both broadcasted thoughts to nobody in particular and targeted replies to people I knew and random people whose tweets inspired me to reply, I updated my Twitter feed every so often. Contact Ari: Twitter | Email | 978.558.0008. I joined them. Then, I watched the Chatter.com commercial.
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