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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

But just simply being active on Twitter, Facebook, and all the rest is never enough. This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. ” 2.

Metrics 100
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8 Metrics You Should Keep Your Eyes On

Small Business Mavericks

Here are 8 key metrics you should keep an eye on and know off the top of your head. In some niches, this metric is even more important. Retweets - Retweets tell you how hot your Twitter engagement is. Google+ Plus Ones – If you share content on Google+, you should know how your audience is interacting with that content.

Metrics 93
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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Even Google acknowledged that almost 40% of young users used social media to look for a place for lunch instead of Google Maps.

Hashtag 152
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How to measure brand awareness

Sprout Social

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Or, seasonality in interest.

Brands 107
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2014 Is The Year Of Social Metrics

Small Business Mavericks

In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. I believe 2014 is going to be a banner year for social media traffic and social media metrics.

Metrics 98
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 254