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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. Unique Visits. Unique Visits. Page Views. Bounce Rate.

Metrics 191
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Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Return to Google for competitive analysis.

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8 Metrics You Should Keep Your Eyes On

Small Business Mavericks

Here are 8 key metrics you should keep an eye on and know off the top of your head. In some niches, this metric is even more important. Google+ Plus Ones – If you share content on Google+, you should know how your audience is interacting with that content. If you don’t know that, what do you know?

Metrics 93
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. Google Alerts Best for: Finding the latest reports, trends, or industry news. So, you can easily quote this in any article regarding content metrics.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Even Google acknowledged that almost 40% of young users used social media to look for a place for lunch instead of Google Maps.

Hashtag 152
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How to measure brand awareness

Sprout Social

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 110