Waxing UnLyrical

AUGUST 5, 2015

So, let’s look at the mechanical goals (things we can see on Snapchat when we look under the hood) and engineered goals (things we can integrate into Snapchat to make it more effective for us). Engineered Snapchat metrics explained. I attribute the term “engineered metrics” to Johna Burke, EVP of BurrellesLuce.

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Waxing UnLyrical

NOVEMBER 30, 2018

While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. Following is a list of 15 content marketing metrics that you should measure: 1.

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Waxing UnLyrical

APRIL 21, 2011

And if it helps any, check out Erica Holt’s post from a few months ago on how Google Insights can help you test search terms , in addition to everything else you do to use the best keywords. So, ideally your manual excerpt field is optimized for humans, and your plugin description area is optimized for Google-esque spiders.

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Waxing UnLyrical

SEPTEMBER 14, 2012

First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. But when we do that, there will always be enough people who notice. It’s easier than ever to stand up.

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Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). Twitter Facebook Google+ LinkedIn Is it Shortsighted Not to Host Your Own Blog?

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Waxing UnLyrical

JUNE 6, 2011

And if it helps any, check out Erica Holt’s post from a few months ago on how Google Insights can help you test search terms , in addition to everything else you do to use the best keywords. So, ideally your manual excerpt field is optimized for humans, and your plugin description area is optimized for Google-esque spiders.

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Waxing UnLyrical

AUGUST 6, 2014

I had transferred to a junior college closer to home after a less-than-stellar year at Auburn University to which I had ventured fully intending to become the world’s greatest civil engineer. Twitter Google+ LinkedIn It’s About “Time” Career Guest Posts Kirk Hazlett Multitasking priorities time management'

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Waxing UnLyrical

NOVEMBER 2, 2011

By then, though, the damage to their reputation and to their “Google Juice” had been done. You now have a site that Google and other search engines can uniquely identify as you. Now where are they? Some recovered because they saw the writing on the wall early on, and moved back to their own domains. The takeaway.

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Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Type “inurl” or “allintext” queries in Google. Guest Post by Alicia Lawrence. Image: SalFalko via Flickr, CC 2.0. Find directories ( alltop.com , technorati ). Utilize Social Media.

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Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

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Waxing UnLyrical

MARCH 4, 2015

Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. He’s a sought after professional speaker with big name clients like Google and Walmart. So when I speak it’s an engine of revenue.

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Waxing UnLyrical

FEBRUARY 7, 2013

We are dedicated to providing high quality copywriting/content writing for both humans and search engines. Just as valuable has been the experience of knowing how Google-search something (I’m serious; there’s a lot more to search than you think, if that sounded funny to you), meeting the right people and experimenting.

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Waxing UnLyrical

AUGUST 2, 2018

Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up. Use keywords.

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Waxing UnLyrical

APRIL 23, 2013

Cohen and RedShift provide content that is effective for both customers and search engines. Twitter Google+ LinkedIn 5 Ways Social Media is Used to Mislead or Misinform. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

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Waxing UnLyrical

JANUARY 29, 2016

Regardless of who engineered the email, and despite suspecting Fr. Twitter Facebook Google+ LinkedIn You Had Me At “Giant Snow Lizzard” This is important for two reasons: 1. David was behind it, I felt all benevolent-like towards the church, because the email made me laugh. Halo effect. Yes, that was intentional.).

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Waxing UnLyrical

NOVEMBER 9, 2015

Content Forecast Calls for Users, Search Engines, Customization, and More. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Why: “Content marketers need to be more like meteorologists than fortune tellers. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

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Waxing UnLyrical

AUGUST 24, 2015

Why: “Many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling,” writes Jim Dougherty in this WUL post that teaches you how to “engineer appropriate metrics” for your business via Snapchat.

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Waxing UnLyrical

APRIL 15, 2015

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well.

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Waxing UnLyrical

APRIL 22, 2015

Remember that CEOs, engineers, doctors, lawyers, and accountants are real, living human beings too. Doesn’t Google want you to consistently publish content? Focus on writing for readers first and optimizing for Google second. This approach only turns readers off – even (or maybe, especially) the smartest of executives.

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Waxing UnLyrical

MARCH 31, 2011

Also, with tweets becoming increasingly prominent on search engine results pages, it’s probably best if song lyrics in all caps don’t pop up when someone Googles me. I don’t tweet anything insulting or horrible, but there are times when I don’t necessarily want my identity to be known.

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Waxing UnLyrical

FEBRUARY 5, 2014

Cohen and RedShift provide content that is effective for both customers and search engines. Twitter Google+ LinkedIn Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

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FEBRUARY 20, 2013

Not (just) search engines. Twitter Facebook Google+ LinkedIn Shedding Light on Black PR. But here is where I started to narrow my eyes as I read the article: among other things, these “black PR” firms offer to delete negative articles and post “hit” pieces to China’s most popular news portals.

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JUNE 1, 2015

Image: Search Engine People Blog via Flickr, CC 2.0. Twitter Facebook Google+ LinkedIn Monday Roundup: Evaluating Content. As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy.

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Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. The ability to define roles and to “engineer” metrics may not be plausible in a lot of work environments because of the top-down support it requires and the transparency that it engenders.

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Waxing UnLyrical

JULY 17, 2013

Cohen and RedShift provide content that is effective for both customers and search engines. Twitter Google+ LinkedIn Tweet After Death: How to Use Social Media to Live Forever [Redux]. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company.

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Waxing UnLyrical

FEBRUARY 15, 2011

Strategy, content promotion, search engine optimization – these things are off the table. Google knows everything. They also don’t have a lot of time to learn how to manage a blog and they need to be able to do it in addition to their own jobs. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0. NOTES: No press releases.

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Waxing UnLyrical

APRIL 17, 2015

All your content isn’t worth a dime if it’s not also optimized – in as human a way as possible – for search engines. Remember that Google’s bringing tweets back into search results, and on Tuesday, its new mobile-friendly approach goes into effect. Looking for guest post opportunities.

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Waxing UnLyrical

APRIL 18, 2013

A tribute to the "engine" behind Social Slam - Social Slam - April 5, 2013. Twitter Facebook Google+ LinkedIn The Moments That Made Social Slam 2013 Momentous. Here''s 10 top snippets from Social Slam! Jonathan Barrick) Social Slam 2013 has concluded, and that makes me sad. Based in the Washington, D.C.,

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Waxing UnLyrical

AUGUST 16, 2012

Based out of Houston, TestMasters provides test preparation services for various college admissions exams (SAT, ACT), graduate admissions (GMAT, GRE, LSAT), professional engineering exams and other standardized tests nationwide. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

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Waxing UnLyrical

JULY 30, 2014

Even if a start-up could engineer the success of a single piece of content to go viral (an increasingly challenging task in today’s complex online world), there is no guarantee that this coverage would result in the end metrics most successful organizations must rely on.

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JUNE 17, 2015

Searchable : Search engines reward sites that deliver good quality content. Especially if you have any connection to South Asia or the sub-continent, you will remember this beautiful video by Google , which made a huge emotional connection with that audience. Twitter Google+ LinkedIn 6 Rules of Thumb for Successful Brand Publishing.

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Waxing UnLyrical

AUGUST 19, 2016

Respondents reported finding relevant content through search engines significantly more than they did two years ago: 79% v. And in terms of where they go to find this content – search engines were at 79%, and Facebook was at 76%. Twitter Facebook Google+ LinkedIn 3 Keys to Layering Content Effectively.

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Waxing UnLyrical

FEBRUARY 28, 2012

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. Next of note is Google Places. This is true.

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Waxing UnLyrical

NOVEMBER 16, 2016

The first logical move when you’re seeking an image is to do a quick Google search (in the image category). They also have their own search engines that you can use to find relevant images. Most people appreciate the credit and may even help you promote the content featuring their visuals. Pexels and Pixabay are two such sites.

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Waxing UnLyrical

APRIL 2, 2016

Do we know how to apply smart SEO (search engine optimization) to the content we generate? It can be as simple as a series of Google or Talkwalker Alerts , or as sophisticated as a Traackr dashboard (disclosure: client). myriad Google products for collaborating on projects (Drive, Docs, Sheets…). Is the content shareable?

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