Jeff Esposito

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Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice

Jeff Esposito

and even then it’s usually only a Google search that leads me to visit Yelp. Twitter is also a great recommendation engine, though not necessarily what it was designed for. Yelp has become more of a secondary resource to me–a follow-up after I consult the other two platforms to get details (like hours and menu offerings!),

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Get over the Google+ breakup – it is logical and good

Jeff Esposito

On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. To that extent Google succeeded.

Google 20
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Get over the Google+ breakup – it is logical and good

Jeff Esposito

On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. To that extent Google succeeded.

Google 20
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Content Marketing Trends for 2014

Jeff Esposito

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Not only are Internet users being conditioned to seek out longer content, but it’s actually helping brands rank higher on Google. Image Viktor Hanacek.

Trends 37
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5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

This is the second largest search engine in the world, and also happens to host a boatload of cat videos (warning, if you click the link, be prepared to kiss productivity good bye). Below are five that you should give a quick look to. This network, once dubbed a Facebook Killer , has never lived up to its initial hype from tech pundits.

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Content Marketing Trends for 2014

Jeff Esposito

While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Not only are Internet users being conditioned to seek out longer content, but it’s actually helping brands rank higher on Google. Image Viktor Hanacek.

Trends 20
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Who do you trust on social media?

Jeff Esposito

In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.