Direct Marketing Observations
OCTOBER 18, 2012
That’s the nature of competing against Google and it’s algorithm changes. That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. The customer and Google search. It’s cat and mouse. The pursuer and the pursued.
Direct Marketing Observations
JANUARY 3, 2011
Why do you think YouTube is the #2 search engine in thw world? He never Googled anything; he never went to any other site; his entire web experience was confined to YouTube videos. YouTube as a search engine. This is different, and powerful- YouTube is the next Google. Did you know that it was? Video as a search result.
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Direct Marketing Observations
OCTOBER 13, 2011
These folks are trying to appease the almighty search engines. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Content producers defer to search engines instead of people. Is it people or search engines? There’s an ulterior motive happening here.
Direct Marketing Observations
MARCH 8, 2012
Hey Google, you know me, but do you really know me? Just because I have people in my Google Plus Circles doesn’t mean that what they “might know” or talk about is necessarily the search result information that I was looking for or need. This means that if I’m looking for information about violins.
Direct Marketing Observations
MARCH 21, 2011
Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE. No strategy, no ROI justification-Just YouTube realizing that they could create something that could help people in a time of need.
Direct Marketing Observations
AUGUST 15, 2011
Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Like it or not we are a search driven society. And that my friends is the problem-at least for the majority of us.
Direct Marketing Observations
JULY 15, 2011
Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I came into the project mid-stream and yet the product had essentially been built. And I remember that very first day that I got a look at the site that it wasn’t right. The reason?
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