Dave Fleet

DECEMBER 21, 2011

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

MAY 18, 2011

Let’s compare a few stats between Compete and Google Analytics, and see how things look. Google Analytics: 14,972. Google Analytics: 17,186. “Ah but Dave, perhaps those Google numbers included bots,&# I hear you say. My analytics also tell me that nearly 60% of traffic to the site comes from search engines.

Compete 314

Compete Analytics Sites Google 314

Dave Fleet

FEBRUARY 28, 2011

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. The Next Web: Google acknowledges Gmail issues as users complain of missing emails. Hubspot: Google Changes Algorithm to Punish Content Farms. Back up your life.

Influencer 253

Influencer Hubspot Press Release Case Study 253

Dave Fleet

APRIL 4, 2011

In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. New York Times: Erasing the Digital Past. Speed-up your blogging.

Reputation 247

Reputation Facebook Engineering Google 247

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. Eqentia has been seed funded by Extreme Venture Partners , who also funded Bump Top , which was recently acquired by Google.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair).

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

FEBRUARY 14, 2011

In case you missed it, this weekend the New York Times published a story outing a link scheme by JC Penney that led to them being the #1 result in Google for a large number of search terms. Search Engine Land: New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google. Dirty SEO tricks.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260