Buzz Marketing for Technology

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Social Search could it be a Google Killer?

Buzz Marketing for Technology

This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. Does Google have any idea how long would it take me to go through 64 Million responses? Microsoft just launched Bing a new search service which is supposed to rival that of Google. 64 Million!!

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP. For B2C or B2B Marketers this was a huge revolution.

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Facebook also overtook Google in page views just recently. In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009.

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Trust is hard to come by these days

Buzz Marketing for Technology

This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. Which to me clearly underscores a need for trend analysis around your brand (think Google Trends for your Brand) to understand what to attack first to raise trust in your own company.

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Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. That was, of course, long before we had a Web and search engines. Read our complete IT section.

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What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Altavista Amazon.co.uk Weblog Entry. What makes an effective knowledge worker?

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