Adam Sherk

AUGUST 25, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 5 Ways to Deal with Seasonal Dips in Search Engine Traffic by Adam Sherk on August 25, 2009 July and August are a time when many content sites see a seasonal dip in all forms of traffic, including search engine referrals.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

NOVEMBER 14, 2011

Essentially Google has turned up the dial on its “query deserves freshness” algorithm. Last week a search on “joe paterno” brought up these results one page one in Google: [Click to enlarge the image]. It is simply a recent event that illustrates the Google freshness update in action. What You Can Do.

Reputation 155

Reputation Google Wikipedia Embedding 155

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? So if you link to your Twitter account on your Google profile the people you’re following on Twitter become part of your social circle. If not how do we get there?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

NOVEMBER 23, 2009

Believe it or not, being indexed in Google and Google News is actually good for news sites. Google-less? Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! – If You de-Index Will They Still Come?

News 101

News Google Hitwise Press Release 101

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? So it appears this tip is intended to make it easier for Google News to understand the correct title for articles, as opposed to being a “must do&# to prevent an issue.

News 100

News Google Syndication Press Release 100

Adam Sherk

FEBRUARY 17, 2010

Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. To what degree that happens depends on how well Google does at improving the interface and functionality. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

Sites 118

Sites News Google Facebook 118

Adam Sherk

JUNE 5, 2009

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? But CNN did get two embedded video listings on the page, beating out YouTube: Finally, for the query “mosque near ground zero ABC” NPR and AP got the Google News listings, not ABC.

News 113

News List Google Embedding 113

Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. Initially Google is supporting data on reviews and people. You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. But now is a good time to begin experimenting with it.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

APRIL 3, 2013

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance.

Guidelines 260

Guidelines SEO NoFollow Module 260

Adam Sherk

OCTOBER 7, 2014

Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. Google Trends. Editorial teams like using Google Trends because there is no sign-up or login required. Google Webmaster Tools: Search Queries.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 14, 2015

As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend. The support information on the Google Developers site covers the main opportunities. Google News.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

OCTOBER 1, 2009

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

OCTOBER 18, 2011

Why wouldn’t you try to increase the search engine visibility of your press materials? Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Google News Optimization Tips. How much competition is there?

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

DECEMBER 2, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010.

Vocus 166

Vocus SEO Social Media Press Release 166

Adam Sherk

OCTOBER 23, 2009

First, a study of 33 million unique users from Chitika’s network in September showed that visitors coming from Facebook and Digg were more loyal than those coming from the three major search engines and Twitter. For many news sites (especially poorly optimized ones) search engine referrals are still considerably below 20% of total traffic.

Hitwise 124

Hitwise Social Media Digg Survey 124

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. You just Google it, right? came over from Google. Or trying to find a handyman?

News 121

News Press Release Survey SEO 121

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? What sections, special features, individual articles, etc. were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

FEBRUARY 22, 2011

Press release search engine PRFilter came out of beta last week. Press Releases Do Get Shared on Google News. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. It seems to work fairly well.

Press Release 237

Press Release Aggregator Sample Samples 237

Adam Sherk

MAY 14, 2013

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

NOVEMBER 23, 2010

So rel=canonical has been a welcome tactic and it works relatively well at least for Google (c’mon Bing, you can do it!). While rel=canonical in theory sorts out the indexation and link popularity issues it doesn’t work perfectly, and not every engine supports it or processes it effectively. But it seems like an interesting idea.

URL 114

URL Syndication Newsletter RSS 114

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

MAY 12, 2010

Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. Actually it would work online, if not for search engines giving users access to everything in one place and filtering out duplicate content to improve their experience. What’s a news agency to do?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

JUNE 9, 2009

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! But I don’t think I’d ever simply type “breaking news” into a search engine. However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.”

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! But I don’t think I’d ever simply type “breaking news” into a search engine. However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.”

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

FEBRUARY 19, 2010

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. But search engines don’t need 10+ different paths to the same content, and over-linking to a vast number of tag pages makes poor use of a site’s of internal link structure.

Sites 112

Sites News Press Release SEO 112

Adam Sherk

JANUARY 11, 2010

Related posts: Journalist Social Media Usage Increases, Concerns About Reliability of Information Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Where Do You Want Your Social Media Press Releases to Live?

Study 147

Study News Press Release Report 147

Adam Sherk

AUGUST 14, 2009

That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility. So far Google seems to agree. What Horrible Things Did Time Magazine Do in 1964?

Examples 102

Examples News Press Release Embedding 102

Adam Sherk

MARCH 19, 2012

Related posts: News Organizations on Google+: Which Pages Get the Most Engagement? Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. It is not quite that simple, but it is good to remember that natural search is still a major traffic driver to news and content sites.

News 135

News Organization Twitter Facebook 135

Adam Sherk

JANUARY 6, 2010

In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Tumblr 131

Tumblr Engagement Press Release Syndication 131

Adam Sherk

JUNE 30, 2009

Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original. The only way to completely eliminate the issue is to require syndication partners to block their versions from the engines.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

MAY 19, 2009

So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search. So total natural search engine referral traffic is a more important measuring stick than what percentage of site traffic comes from natural search.

Hitwise 100

Hitwise News Report Press Release 100