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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Two-thirds of consumers find mobile sites through search engines, and nearly eight in ten (79%) will go back to the search if they’re not not happy with the site they click on.

Mobile 186
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3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

Search engine data is the atlas for consumer understanding. While the number of places consumers go to seek information has grown exponentially, weakening somewhat the role of search engines in the process, search engines (especially Google) stand alone in giving us the ability to mine and analyze consumer inquiry data.

Tools 141
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service.

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Social Media #AFFILIATEFORBUSINESS 6 Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! You Simply Need Register Here So That Your Business, Your Name Gets OnTo Search Engines. million people worldwide have used the Free Search Engine Submission Service Go Here And Submit!: Million Users! Add Your Site For FREE!

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#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

Get Your Business Ranked Good On The Search Engines - Get Listed On Google, Bing, Yahoo And More! You Simply Need Register Here So That Your Business, Your Name Gets OnTo Search Engines. million people worldwide have used the Free Search Engine Submission Service Go Here And Submit!: Million Users! Add Your Site For FREE!

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario. Theme: Pressrow.

Study 180