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The Platform Owes You Nothing

Jon Loomer

Search engines change what they favor and evolve to focus on AI chat conversations. I leaned into the Facebook platform, cheap effectiveness of ads, blogging, traffic that Google sent me, and the email list that resulted from it. DO NOT take it for granted. DO NOT assume that what works today will work tomorrow. Platforms implode.

Platform 157
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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not.

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New Search Engine For Vets | Small Business Mavericks

Small Business Mavericks

Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. There have been search engines launched for specific professions for years.

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Google: Watermarks in Google Shopping Images Violates Guidelines

Bill Hartzer

A merchant who participates in Google Shopping has received a warning from Google that the images they are using in their Google Shopping feed violate their guidelines because watermarks are included. In the warning message, Google provides specific examples of the inappropriate images, and I have posted one of the images above.

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Given that, we need to think about in a search engine optimization (SEO) mindset as we create social content.

Hashtag 152
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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This last year Google brought a large number of algorithm changes to the table. According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. queries according to Search Engine Land. The launch initially impacted 12% of U.S.

Google 176
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274