Waxing UnLyrical

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Thank you Google, for the Antithesis of a More Social Network

Waxing UnLyrical

Amrit Pal is an engineering undergrad at BITS Pilani in Goa, India. We agree mutually to allow someone to consume our feed of information, while consenting to consume theirs. That is, assuming we haven’t hidden/blocked them from News Feeds. Fair enough? (By And that is the reason I absolutely adore it. Image: OZinOH via Flickr, CC 2.0.

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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. You can read all about that here , here , and here. She lives in Takoma Park, Md.,

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Free Culture and Attention as Currency

Waxing UnLyrical

When we spend our attention in creating a new blog post, making it public on the Web and, thereby, allowing it to be indexed by Google’s search engine, we are giving Google the opportunity to know understand us better. The new currency of the Web, as Seth Godin calls it, is the attention economy. It’s easier than ever to stand up.

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Tweet After Death: How to Use Social Media to Live Forever [Redux]

Waxing UnLyrical

Cohen and RedShift provide content that is effective for both customers and search engines. There has been talk of how we should manage profiles of people who pass away , penalizing certain feeds for immoral behavior , even post-death management of your accounts similar to a will.

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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

And just like that, Traackr went from being yet another a social rating service to being a search engine for people. So instead of using the notion of Social Credit Score to define us, we used it to define what we’re NOT: we’re not in the business of oversimplifying to feed into a hype.

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10 Key Marketing Automation Features You Should Know

Waxing UnLyrical

But not every business can afford the luxury of a crew of software engineers to design them. Automation can also be used to enhance the language and tone of these posts, allowing for more engaging and positive interactions with staff and customers. Feature #7: Landing pages. Landing pages are crucial for an effective online presence.

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