Adam Sherk
MAY 14, 2013
It looks cheesy, users will tune it out and the engines may discount or disregard those links anyway. Since Outbrain links are paid links, its modules comply with search engine guidelines and do not pass SEO value (a good thing as this protects the participating publishers). E-mail newsletters and RSS feeds. Cross-network promotion.
Adam Sherk
OCTOBER 14, 2015
For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. An interesting trend is the increasing influence of user actions and engagement signals on search engine rankings. So make sure to get it right.
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Adam Sherk
JUNE 9, 2010
News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. So perhaps they have less of a need to add extra bells and whistles. What Horrible Things Did Time Magazine Do in 1964?
Adam Sherk
OCTOBER 29, 2009
Google Buzz and News Sites: Good Potential But Facebook Still the Better Play Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Social Media Super Bowl: Which Team Has More Reach? { If not how do we get there?
Adam Sherk
FEBRUARY 19, 2010
Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. But search engines don’t need 10+ different paths to the same content, and over-linking to a vast number of tag pages makes poor use of a site’s of internal link structure.
Adam Sherk
AUGUST 11, 2010
Since the new Digg is so, well, new, we’re still figuring out the best way to stay active. Q: Is all content from the sites being automatically submitted or just select stories? Lauren: As of now, the content from the sites is automatically submitted using a feed from our front page. But how have users responded so far?
Adam Sherk
AUGUST 16, 2010
Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.
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