FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results
Bill Hartzer
JUNE 25, 2013
The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not.
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