Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

E-mail newsletters and RSS feeds. RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. However the collective payoff can be substantial so it’s worth devoting some resources to it.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Also take advantage of additional opportunities such as the “news_keywords” meta tag and Editors’ Picks RSS feeds. For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. So make sure to get it right.

SEO 100
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. So perhaps they have less of a need to add extra bells and whistles. What Horrible Things Did Time Magazine Do in 1964?

News 181
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Google Social Search: Are You in Your Target Audiences' Social.

Adam Sherk

A limited number of listings will appear at the bottom of the main search result pages, or users can drill down to see more extensive listings: Currently a social circle is determined by the social media accounts linked from a user’s Google Profile , the feeds they subscribe to in Google Reader and their Google chat and Gmail contacts.

Google 109
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News Sites: Tame Your Blog Tags

Adam Sherk

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. But search engines don’t need 10+ different paths to the same content, and over-linking to a vast number of tag pages makes poor use of a site’s of internal link structure.

Sites 112
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NBC Targets Local Markets on the New Digg

Adam Sherk

Lauren: As of now, the content from the sites is automatically submitted using a feed from our front page. Since the new Digg prioritizes a more personal connection to what you’re digging, we think that users will enjoy seeing local news in their “My News&# feed. But how have users responded so far?

Digg 166
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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.

RFI 156