Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Bill Hartzer

MARCH 29, 2012

For those overseeing the marketing plans, take a moment to look at your game plan to see if it involves Facebook. As many marketing pros can tell other marketing pros or small business owners trying to encompass marketing into their plans, having both an optimized and engaging Facebook status can be quite profitable to their company.

Facebook 72

Facebook Marketing Small Business Advertising 72

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Knowing this goes a long way toward making your social media marketing successful. And long-form content.

Content 124

Content Brands Findability Marketing 124

Firebelly

AUGUST 23, 2012

Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it. Also, share entire photo albums online via Twitter and Facebook. Basically anything you can read. I like this kind of content best, because it tells the entire story.

Picasa 177

Picasa Content Vimeo Tourism 177

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Nobody likes stream cloggers. Underfeeding. Over repetition.

Social Media 206

Social Media Brands RSS Publishing 206

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. To learn more, download Pixlee’s latest White Paper or contact us today to speak with one of product experts! LinkedIn advertisement.

UGC 40

UGC Content Authentication Curation 40

The Realtime Report

DECEMBER 27, 2012

This is just one example out of 15 that are described in a white paper we’ve created based on my research. Its enterprise people discovery engine identifies, ranks and monitors influencers based on the content they produce and share on the web. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

Janet Fouts

FEBRUARY 11, 2013

Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. After managing a community, digging out answers to questions from the engineers, marketing and the CEO don’t you think your community manager knows about your brand?

Communities 141

Communities Content Jive Meme 141

Convince & Convert

DECEMBER 18, 2013

As with Facebook’s retargeting platform, FBX, Tailored Audiences is run through a select group of Twitter-approved vendors. And that, of course, means that you can acquire entirely new customers – using the same technology that makes search engine marketing so effective. The possibilities are almost endless.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

SEPTEMBER 16, 2022

They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel. Chatbots can connect with customers through multiple channels, such as Facebook Messenger, SMS, and live chat. Source: Acquire White Paper.

Examples 96

Examples FAQ Insurance Retail 96

Twist Image

APRIL 15, 2016

If the full text is not on LinkedIn or Facebook or Medium , do you head over to a blogger's page as some form of destination that pulls you away from where you were? The idea that bloggers were a good farm team to drive traffic and nurture the search engines faded, as all of the content just became. search engine. search engine.

Journal 40

Journal RSS Blogger Feed 40

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. But there are a lot more people on Slideshare, Facebook, and other blogs than there will EVER be on your own. Experienced content marketers don’t “do” search engine optimization. White papers. Decentralized Content.

Content 129

Content Marketing Cost Metrics 129

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). But he also understands that Facebook is a fantastic way for businesses to drive quality traffic and engagement. Rand Fishkin.

Social Media 110

Social Media Marketing Curata Influencer 110

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Search Engine Watch.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

JULY 15, 2009

How do I make a killer Facebook page? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca You’ll learn: What’s the hype about LinkedIn and how can I use it? Is MySpace marketing really worth it? How do I craft a corporate strategy for blogging ? When should I use Digg ?

Communities 170

Communities Marketing MySpace Yahoo 170

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Search Engines / SEO. Social Media / Social Networking. A Week In Montana.

Mashup 113

Mashup Resources RSS SEO 113

ProBlogger

JANUARY 30, 2013

I have no idea where I am and I don’t have any directions to get to the search engine, but I know I want to be there. Do you currently have 100 likes on Facebook , but would prefer 1000? What should I do first? Knowing where you want to be should be the first step in your journey with content marketing.

ROI 40

ROI Content Buy Cost 40

Hootsuite

MARCH 16, 2023

Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. The search engines associated with Microsoft Advertising have a smaller audience segment. Microsoft’s default search engine Any Microsoft machine sold comes set up with Bing as the default search engine.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Monitoring strategies for Facebook, Twitter, and more.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. Next, reverse engineer the content accordingly. Include social media buttons underneath the infographic so people can share it via their favorite platforms (such as Twitter, Google+, Pinterest, and Facebook). Repurpose Old Content. to educate or entertain).

Marketing 60

Marketing Statistics Directory Data 60

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Pick the right time of the day and week to post (e.g.

Conference 196

Conference Social Media SEO Marketing 196

Social Media Strategery

JANUARY 7, 2010

Do you want cross-team collaboration on a white paper? What drives readership is a slowly building witches’ brew of search engine exposure, awareness within your target community, subscriptions to your feed, etc. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Writtent Blog

DECEMBER 18, 2023

You can get a lot of natural search engine traffic and more free publicity if you hop on a topic bandwagon when it’s all the rage. Start conversations and build relationships (and goodwill) by always responding to your prospects and leads, whether comments appear on your blog, Facebook page, as retweets, or anywhere else.

Tips 98

Tips Content Press Release Marketing 98

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Advice & Opinion : Difference Engine. Blog: Difference Engine. The Difference Engine, invented in 1821, was an early precursor to the modern computer. Why Microsoft Should Bring Facebook-like Look to SharePoint. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Keyhole.co

FEBRUARY 17, 2023

Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. See here how Whirlpool responds to its customer complaint on its official Facebook page. Use keyword finder tools, such as WordStream, to find the keywords with high search volume in the search engines.

Strategy 52

Strategy Brands Discount Hashtag 52

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? Ensure it is designed for search engines. Make sure that the web designer includes clean coding that allows the the top 25-30 key phrases you want to rank for on Google easily be crawled by the search engines crawler for indexing. How important is search engine traffic?

eBook 52

eBook How To Smart Phone Engineering 52

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. Here are all our white papers. Never have I gone to a resource center and said I really want to read a white paper.

Marketing 60

Marketing Content eBook Joomla 60