As you may or may not know, I have been practicing search engine optimization since 1996. So, right now, in April 2011, what is the status of Search Engine Optimization? Over the years, we have had a lot of updates and changes in the Search Engine Optimization industry. We all know that Google is a major player, so most of what Search Engine Optimization experts such as myself concentrate 70 percent of the time on Google’s organic search engine rankings and looking at factors that effect Google rankings. Search Engine Optimization. Unique content.

In the early days of the Internet, search engine optimisation was a fairly simple affair. To rank for a keyword in a search engine, all that was required was to put them in the title, the keyword meta tag and mention it freely in the site content and hey presto! This however led to ‘ keyword stuffing ’ which was a technique of repeatedly using the keyword in the meta tag and hiding keywords behind images, in order to manipulate the search engines. So once again the search engines had to re-evaluate their criteria for gauging the importance of a Web site. Tweet This!