Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Image credit: Austin Distel on Unsplash. Build upon your networking skills.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JULY 1, 2013

While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. will increasingly get site penalized by search engines and human visitors alike.

Trends 217

Trends Marketing Mobile Engineering 217

Webbiquity SMM

JUNE 11, 2013

It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Provides referral visits to your website.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

OCTOBER 11, 2011

It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids. Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

DECEMBER 28, 2010

Blogs are a source of fresh content, which search engines love. The major search engines are increasing incorporating social signals into their search results. Share this on Facebook. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Despite being a quick, almost breezy read (how often do you read that said about a book on SEO?),

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

FEBRUARY 10, 2013

ORM is all about search engine optimization. ORM companies can decrease visibility by pushing negative results lower on a search-engine results page. YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. companies examined the search-engine results of prospective hires.

Reputation 182

Reputation Authentication Privacy Microsoft 182

Webbiquity SMM

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Facebook in particular is notorious for privacy issues. It means giving up one’s privacy. The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 6, 2014

Josh Braaten ( @jbraaten ), Director of Inbound Marketing for Collegis Educaiton and VP of the Minnesota Search Engine Marketing Association. Dennis Yu ( @dennisyu ), CTO and founder of Facebook marketing specialist firm BlitzMetrics.

Conference 155

Conference Eventful Social Media Nielsen 155

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Share this on Facebook. WordPress SEO. Share this on Bebo.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines. Every blogger wants more traffic. How to get it? Social media is important.

Syndication 186

Syndication Data How To HootSuite 186

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Facebook.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MAY 3, 2012

57% of Facebook users “like” a business because they want to receive special offers and promotions, according to Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

APRIL 5, 2011

for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions.

Social Media 151

Social Media Microsoft Policies Cost 151

Webbiquity SMM

JULY 25, 2011

The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

FEBRUARY 2, 2012

But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

FEBRUARY 4, 2013

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. Search engine marketing (SEM) isn’t used very often, but it’s extremely effective.” Think of marketing as the hub. They circle simultaneously.”.

Review 186

Review Marketing Metrics Sentiment 186

Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Share this on Facebook.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 7, 2018

High-quality content that solves problems for readers is more likely to be shared, linked to, and ranked highly by search engines. Connect with Grin on Facebook or Twitter. Improve the content quality of your site, and keep it updated with accurate and current information. Use Adwords.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

MAY 3, 2011

Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

MARCH 12, 2012

How can you make a press release more friendly to blogs, Twitter and search engines? Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools?

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

JULY 9, 2012

For example, if you sell software that is normally used by engineering departments but can also improve operations and reduce costs in human resources functions, a use case is an excellent way to describe that application, pulling in results from real-world customers—just, again, not naming them specifically.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

SEPTEMBER 13, 2010

Links are good things; they drive direct traffic to your blog as well as helping improve your rank in the search engines. Share this on Facebook. It’s helpful to your readers as well as to the bloggers you link to, and often leads to some “link love&# coming back to your blog in return. Acknowledge those who link to you.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Share this on Facebook. Social Mention. Share this on Bebo. Share this on del.icio.us.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Share this on Facebook. This isn’t strictly speaking an ROI article, but Danny does dive into the “I&# part of that measure, detailing the true costs (investment) of social media participation. Share this on Bebo. Share this on del.icio.us.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

OCTOBER 25, 2010

Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Share this on Facebook. Long description (up to 500 characters). About the author (up to 255 characters about you). Weblogalot.

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

JANUARY 12, 2011

Expanding on Janet’s advice above, Beth Hrusch reminds us that keeping readers in mind is critical too, and provides seven tips for optimizing press releases for both search engines and people. Share this on Facebook. Interactive PR Guides, Tips and Tools. Related Post. Best Social PR Guides and Tips of 2010 (So Far).

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

JULY 9, 2012

For example, if you sell software that is normally used by engineering departments but can also improve operations and reduce costs in human resources functions, a use case is an excellent way to describe that application, pulling in results from real-world customers—just, again, not naming them specifically.

B2B 101

B2B Case Study Telecommunications Banking 101