Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. EveryStockPhoto bills themselves as “the largest search engine for free photos.”

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

MARCH 21, 2011

Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE. A Facebook Causes page was recently created to support and raise awareness and funds for the earthquake and tsunami victims.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

APRIL 29, 2010

Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy. What Do New Facebook Features Mean for Your Privacy? See What Facebook Publicly Publishes About You. Facebook’s High Pressure Tactics: Opt-in or Else. Facebook’s Eroding Privacy Policy: A Timeline. look at these latest headlines.

Privacy 173

Privacy Social Networking Policies Authentication 173

Direct Marketing Observations

JULY 15, 2011

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I came into the project mid-stream and yet the product had essentially been built. And I remember that very first day that I got a look at the site that it wasn’t right. The reason?

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook. Create a network via Ning. Upload music and comment on the music.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

MAY 16, 2011

Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. The internet is too broad and delivers too much information in regards to research on a buying decision to just rely on a social recommendation. Because we still want the best deal possible.

comScore 182

comScore Influencer Survey Study 182