Sherrilynne Starkie

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IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

A group of engineers from eight different airlines conceived the Bowing 777 to solve their common challenges. To illustrate the concept Gorman shared this video: She followed this up with an exercise. They are bringing in new perspectives by implementing cross functional teams and engaging outside experts.

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Why real social media experts are also great writers

Sherrilynne Starkie

How do skilled writers improve search engine ranking? Despite the surge in images and video content, words still govern search engines. There are exercises that writers can use to get the creative juices flowing. Read widely, and constantly work to refine and redefine your own work as you do so.”.

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How to plan your story

Sherrilynne Starkie

More junior writers can benefit from going through the exercise. Don’t overuse them or risk search engine penalties, but be sure to mention these words a couple of times. Experienced storytellers might never actually write an outline, but they’ve likely mentally blocked out the story before they sit down to write.

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Five steps to positive media coverage

Sherrilynne Starkie

It gives great exposure to vast audiences and perhaps more importantly for digital marketing, PR coverage provides those backlinks from credible websites that are crucial to maintaining high search engine rankings. The object of this exercise is to observe how each covers news. Read the websites. Listen to the podcasts.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Part of this exercise should be to use Twitter lists to group influencer by areas of influence. This is the most important information that you want to rank highest in the search engines. There are also several paid-for media monitoring services that provide quality, timely reports such as Cision , Meltwater and Agility PR.

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