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What is a customer journey map and how to make your own [examples included]

Sprout Social

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Some examples of goals include: Identify the top three customer pain points.

Examples 101
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Free Social Media Strategy Template For 2023 [+ 5 Brand Examples]

Keyhole.co

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. It should simply be your initial content plan.

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FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results

Bill Hartzer

The FTC has sent a letter to many of the major search engines, including AOL, Ask.com, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, the FTC is warning the search engines that consumers must be notified that paid ads are paid ads–and it must be very clear which search results include paid ads and which do not.

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5 Ideas to Start the Perfect Lifestyle Blog

SocMed Sean

A great example of a general lifestyle blog can be found here. In addition, mastering search engine optimization skills can help your website rank higher on Google for keywords in your niche. Lifestyle Blog Idea #1 – A Passion-Focused Travel Blog. These are just a few examples. Maybe you have a passion for coffee.

Travel 130
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5 Instagram SEO Tips to Increase Your Reach

Hootsuite

Here are the search results when I search “travel” from my main Instagram account, where I follow and interact with a lot of travel writers and travel brands: I follow all four of the top search results and have interacted with all of them in the past. What this means for brands : Again, it’s all about research.

SEO 145
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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Oftentimes, the content is also specific.

B2B 122
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YouTube tags: The complete guide for marketers

Sprout Social

For example, if you have a video about how to make a cake, you would want to use YouTube tags like “baking,” “cake recipe” and “how to make a cake.” YouTube is the second largest search engine in the world, and its 2 billion monthly active users use it to find videos on all sorts of topics.

YouTube 89