Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. Email this to a friend? Share this on Facebook.

Social Media 230

Social Media SM2 Energy Microblogging 230

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. I'm currently using SM2 for most of my clients, and like how easy it is to use.

Social Media 155

Social Media Radian6 Strategy SM2 155

SocMed Sean

FEBRUARY 3, 2013

YouTube 37) YouTube is the second largest search engine on the planet (only second to Google). 46) Blog content can be gold for the search engines, but you should write your articles based on what the search engines want, write for your readers. Don’t just retweet everyone else or tweet quotes from famous people.

Social Media 279

Social Media Klout YouTube Foursquare 279

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., For any given keyword, gShift will show the top ranking page on your site by search engine (though it won’t identify the page with the highest internal gShift score for that keyword, which would be another nice feature). Unlike pure SEO management tools (e.g.,

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

MARCH 23, 2011

For example, a discussion of the latest developments in aerospace composites is probably more likely to happen on a niche engineering forum than on Facebook. The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Frequency of alerts.

Tools 193

Tools Social Media Sysomos Vocus 193