Justin Levy

JULY 1, 2010

Let’s use the iPod as an example. Frequently a prospective customer will use a search engine to navigate the web. Those believers will turn into customers, customers become fans, fans become your marketing engine. This is also where happy customers along with not so happy customers do the marketing on behalf of the brand.

Retail 191

Retail Fashion RSS Advertising 191

Justin Levy

JULY 27, 2009

For example, I should be able to read the articles regarding President Obama ‘s push for health care, watch associated YouTube videos, and then also see what others are saying about it. Because Twitter has become an extremely powerful search engine and that itself is very attractive to Google. I like shiny. I like new.

News 113

News Google Twitter Google Reader 113

Justin Levy

DECEMBER 6, 2009

Since many of these tactics provide for solid SEO, as part of our goals, it helped us to gain several thousand links in Google and other major search engines. Great example of how innovative use of new media can reap rewards. link] CraneyMC Real life example of SM at work.

Social Media 153

Social Media Case Study Marketing Study 153