Dave Fleet

DECEMBER 21, 2011

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

OCTOBER 25, 2010

The campaigns that do solicit feedback rather than action, do so in a superficial way (contests, for example), rather than in a way that reflects genuine engagement and relationship-building (Dell IdeaStorm , MyStarbucksIdea , for example (Starbucks is an Edelman client). The picture we’re left with is a complicated one.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

FEBRUARY 15, 2011

Online search engines are Canadians’ number one source for news and information about a company. For example, company websites may make a resurgence, as companies integrate the social graph into their owned media (see Etsy , Levi’s ( client ) for example). The credibility of online news. Does that count as social media?

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

FEBRUARY 2, 2012

Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle. regular employees) and to “people like you.”

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

JULY 18, 2011

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. People who are pressed for time and just want to get the answer with no frills may prefer quick step-by-step how-tos, for example, while others look for more social interaction and conversation.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MAY 16, 2011

Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email&# (fair). Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414