Buzz Marketing for Technology

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Social Media for the Boardroom

Buzz Marketing for Technology

They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Email this to a friend? Share this on Facebook.

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Why Sustainable Competitive Advantage is so 1990

Buzz Marketing for Technology

When Apple – just to take a common example – goes from making computers to making music players, but that’s an investment in one of these new platforms. So I’ll give you a specific example. And I’ll give an example of a friend of mine at a big publishing company. There’s going to be a huge amount of pressure for that.

Forums 253
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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For a good example check out these searches for the terms Facebook Marketing and Social Media. For B2C or B2B Marketers this was a huge revolution.

B2B 277
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Trust is hard to come by these days

Buzz Marketing for Technology

This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. For example look what Apple is going through with its overseas vendors. So welcome to the era where the average “Joe” employee is considered the most trustworthy corporate spokesperson.

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

It can be 1:1 advertising or it can be one to many who share common likes for example – Male, Married, lives in CT, likes to Sail, likes to eat Sushi, and listen to Dave Matthews – and bingo your ad would appear on my page. You can target behaviors and explicit likes from a member’s profile.

Facebook 260
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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Here are some real-life examples and I am sure you can find others when you start thinking this way. Never is that more true than at budget time. Improved Customer Support.

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Steven M Smith - The Satir Change Model

Buzz Marketing for Technology

For instance, the chief of an engineering group has an explicit rule—all projects must be completed on schedule. When the flu halts the work of several engineers, the chief requires the group to compensate by working ten hours a day, seven days a week. Instead, these situations excite and motivate them.

Patterns 279