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SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. I’m also looking forward to more events like the SMSsummit —in-person and virtual—to meet my counterparts and learn from them.

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Search Engine Optimization: Why a Blog is Important

Bill Hartzer

When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. And the search engines will notice, as well. – Use your current email newsletter as a blog post.

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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Work on developing your writing skills and avoiding common copywriting mistakes , or find yourself a social media manager who can produce concise and engaging copy (such as newsletters, PR releases, blog posts, video scripts, and captions) for multiple digital platforms. Build upon your networking skills.

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Twitter Influential Steven DiMartino.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. Newsletters Best for: Understanding a topic in depth with interesting visuals. Another way I use newsletters is to find examples. How helpful!)

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. I have seen some success on Instagram for a number of clients in the event marketing space. And then reverse engineer that. Then reverse engineer what will be meaningful to your audience.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

As anyone in content marketing will know, backlinks on a high-authority site do wonders for your SEO (search engine optimization).   The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself. It’s a win-win.