yMarketingMatters

OCTOBER 18, 2015

When combined with sound SEO techniques*, a web page with video is 53 times as likely to reach page 1 of the Search Engine Results. Hint: Use video’s transcript for Search Engines to read). A social post featuring video is 41 percent more likely to get shared than a post without video. Ideas for Creating Videos.

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Video Vimeo Marketing YouTube 100

yMarketingMatters

APRIL 7, 2016

Due to the unparalleled reach of Google and their services, plugging into the Google My Business network means your customers can now find you easily through Search, Maps, and Google+, and you don’t have to struggle and rely on complicated SEO tactics to be ranked top of SERPs (search engine results pages)! How To Set up Your Google+ Page.

Social Media 100

Social Media Real Estate Metrics Feed 100

yMarketingMatters

OCTOBER 2, 2017

53% of American consumers use their smartphones to access search engines at least once a day ( Source: Google and Mobile Marketing Association Survey ). Up to 60% of searches come from mobile devices (Source: Hitwise ). consumers spend 87 hours/month browsing on smartphones (Source: Smart Insights ).

Mobile 140

Mobile SMS Hitwise Marketing 140

yMarketingMatters

MARCH 9, 2015

Both Facebook and search engines are strongly focusing on the relevance of content, and in light of that, they are trying to display the most relevant ads to their users. Using this solution, your business can highlight and promote more products. Targeting allows Facebook to deliver the most relevant products to your audience.

News 100

News Social Media Mobile Notification 100

yMarketingMatters

DECEMBER 6, 2015

Now, when you spot something you like in a pin and you want to learn more about it, simply tap on the search tool, select the part of the pin you want to learn more about, and the engine will show you more pins just like that. How awesome is that? It adds a whole new layer of marketing possibilities to your Pinterest efforts.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

FEBRUARY 10, 2014

Read more on how important Google+ is for Your Business and how it has a major impact on search engine results for your biz. Search engine optimization. This is pushing up the account ownership stats. But no other social network has Google’s web assets leverage. These can include: Email Marketing and growing your email list.

Social Media 279

Social Media Mobile YouTube Social Networking 279

yMarketingMatters

MARCH 30, 2014

Search Engine Optimization (SEO) for Showcase Pages. There is not central repository where they can all live. TIP: Create a Showcase Page, called Recommendations and put all your recommendations there, and continue to update this or not…. Optimized these Pages like your Company Page: Optimize the text with keywords throughout the Page.

LinkedIn 223

LinkedIn Products Repository Real Estate 223

yMarketingMatters

MAY 14, 2013

Every time your content is liked on Facebook, tweeted on Twitter, +1′ed on Google+ or shared on LinkedIn, it gets a stamp of approval—boosting its reach along with your website traffic, lead generation and search engine optimization. Here are 5 tips for generating content that will be shared: 1.

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Social Media Content Tips Case Study 243

yMarketingMatters

FEBRUARY 28, 2016

Google has integrated social media data into its organic search engine algorithm and to date, organic rankings may now rely on up to 70 percent on social media. Today, 35% of all those 65 and older report using social media. ( Pew Research ). Internet users have average of 5.54 social media accounts ( GlobalWebIndex ).

Social Media 100

Social Media Marketing Mobile B2B 100

yMarketingMatters

JANUARY 27, 2014

Your Google+ posts allow you to capture real estate on Google’s Search Engine Results Pages (SERPs) as they appear on Google search page results. So Google+ means better search engine results for your business! These search engine rankings alone make Google+ an important social media platform. Your Google+ Business Page.

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Google URL Real Estate Statistics 275

yMarketingMatters

SEPTEMBER 4, 2015

How to Optimize Your Social Profiles for Search – In social media, there are two search engines you need to optimize for: (1) the search function within in each social network and (2) Google Search. Sign up HERE to get my blogs directly to your inbox! I keep them practical and useful to help you get results for your business.

Social Media 100

Social Media Badge HootSuite Tweetdeck 100