Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . billion.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Even in our own city, it’s the startups in the East End, or the CMU engineers, or the foodie restaurants that are opening up who get all the attention for the “new Pittsburgh.” This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. And people around the country are taking notice. and Chicago. want to prove them wrong.

The Social Media Resolutions I Want You to Make

Social Media Strategery

will blog less.  I will stop filling the Interwebs with my self-important crap and instead blog only when I have something valuable to share, not so that I can maintain some search engine ranking or social media web ranking. Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. So why do I have such an aversion to these posts now? To start,  most of them are cliche (blog more often!), totally ambiguous (engage more!), or common sense (listen to other people!).  population.

What Can Advertising Learn From PR When It Comes to Social Media?

Social Media Strategery

Google became the dominant search engine yet it didn’t air a single TV ad until last year’s Super Bowl. Image Courtesy of Flickr user cgallent. Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones.  Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI?

I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

What drives readership is a slowly building witches’ brew of search engine exposure, awareness within your target community, subscriptions to your feed, etc. What drives readership is a slowly building witches’ brew of search engine exposure, awareness within your target community, subscriptions to your feed, etc. Home About Me Speaking Legal-ese My Team Gov 2.0 Entice me.

Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

Google , the search engine that processes  more than a billion searches a day, was founded by two graduate students. Webster’s Dictionary defines an entrepreneur as “one who organizes, manages, and assumes the risks of a business or enterprise. Kids are encouraged to dream big, to innovate, to invent, and to be ambitious. Read Fast Company. Read Wired. Read Inc. Summit and Gov 2.0

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Government is a machine, like a car engine. I’m not saying everyone has to be an expert mechanic, but you seem to be saying that people shouldn’t even know that they need to change the oil. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Agreed. Gov 2.0

Disagreements and Debates Are Good Things

Social Media Strategery

problem, at least from an engineering perspective, is generally something that must be solved to make something work. problem, at least from an engineering perspective, is generally something that must be solved to make something work. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. That’s great – I’m happy for you.

Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Your approach here is one attempt to answer my question, “where is the value in social media for the plumber/accountant/engineer/production worker/waitress etc. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Dear IT Guy, Can You Actually Use the Tool You’re Creating? Wouldn’t they do their job more effectively if they were actually a user of the product they’re developing? platform? 

Try Looking Outside to Solve the Problems Inside

Social Media Strategery

This problem defied engineers for years until a man named John Davis, who had no experience in the oil industry, solved it. Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? What social media or Government 2.0

Top Ten Quotes From BlogWorld 2008…thus far! | Social Media Strategery

Social Media Strategery

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Miscellaneous Personal Prof. Development Social Media Top Ten Quotes From BlogWorld 2008…thus far! Sun, Sep 21, 2008 Prof. Development I’ve still got one more day here at BlogWorld, so I reserve the right to add/delete/modify this list to fit in more stuff tomorrow – keep the quotes coming! Here are the top ten things that I’ve overheard and/or saw in the Conference Twitter feed. And #2. And #2.

Use Media Relations for Search Engine Optimization

Spin Sucks

If you attend the webinar (or watch the recording later), you will learn: The three-pronged approach to using media relations for search engine optimization. Click the blue “ Use Media Relations for Search Engine Optimization ” link. The post Use Media Relations for Search Engine Optimization appeared first on Spin Sucks. By Gini Dietrich. Ladies and gentlemen. Webinar Details.

Search Engine Optimisation Benefits For Small Organizations

SocialFish

Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. Gaining A Site That Users And Search Engines Love. SEO basically offers an experience that is also perfect for search engines. As search engine rankings increase, organic visitors come in. That is really easy with search engine optimisation.

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Search Engine Optimization. The post Media Relations: Increase Your Search Engine Optimization appeared first on Spin Sucks. By Gini Dietrich. I am back! They will help you do the work and create a process for success. HURRY!)

SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Simple? Have a question?

Summer Engineering Internships at Sprout

Sprout Social

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? From day one, engineering interns at Sprout are part of the team. Each intern joins an engineering squad (Mobile, Publishing, Reporting or Infrastructure ) and spends their summer working with full-time engineers on features that impact more than 17,000 customers around the world.

For Kids - A Visual Search Engine From Google - Social Media

Social Media Network Marketing

Google has introduced a Search Engine for Kids. It is more of a visual search engine for kids. Parents you got to know this. This means you do not have to worry about adult sites and so on. It is called Kiddle.co. It is powered by Editors and Google safe search

Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). Search engine sitemaps are regularly checked by the search engines. Newly found urls are then visited and indexed by the search engines. SEO for Small Business html tags keywords linking search engine optimizationTitle Tag. Keywords. Linking.

Is Bing The Best Search Engine?

Small Business Mavericks

This is probably the best idea that Bing could come up — a blind search engine test. search engines bing google search engine search resultsBing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. Well, there is. It’s called Bing It On. According to Bing, the power behind the test, Bing results are winning 2 to 1. They always do. Not necessarily.

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Search Engines

The Importance of Search Engine Optimization

Jason Yormark

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. About 80% of all searches come from the organic search engines and not the paid search listings. So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. alone. Happy marketing!

Paying to Boost Organic Search Engine Rankings on Google

Bill Hartzer

Google has always been adamant about the fact that paying for Google AdWords ads will not boost your site’s organic search engine rankings. So, I do believe Google when they say that paying for Google AdWords ads won’t boost your organic search engine rankings. Will that boost your organic search engine rankings? Search Engine Optimization

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Yes, search engine submission is officially dead–and officially a scam. Search Engine Optimization

The Power of Social Over Search Engines

Spin Sucks

How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. Think about the power and influence this gives search engines over the way we see the world. Today’s guest post is written by Paul Sutton.

Disallow Search Engines in Robots.txt File? No Worries on Google

Bill Hartzer

Well, actually I’m not surprised when it comes to Google, but this is the first time I have seen a website disallow the search engines from indexing their website. Yep, leave it up to Google to give you a number one ranking even if you purposely are stopping the search engines from indexing your website. Google Search Engines Here’s a first. Disallow: /.

Websites and Search Engines are Far from Dead

Webbiquity SMM

Search engines are going away. Streaming information may very well have a place in your quest, but your decision process will almost certainly include search engines, blogs, industry news sites, industry analyst websites, blogs, and ultimately—once you are down to your short list (if not before)—vendor websites. Websites are dead. Image credit: Haley Marketing Group. Poppycock. Hooey.

A new search engine for marketing podcasts

Convince & Convert

MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. sort by host name(s). sort by number of episodes. And we did it!

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

For example, websites on HTTPS can implement HSTS, which tells search engines your site is secure. Analyzing your competitors is great, but if your findings are spread across multiple documents, it’s unlikely you’ll be able to reverse engineer their techniques effectively. Image via BigStockPhoto.com. Identify Your Competitors. Scrutinize Their Onsite Content. Review Their Backlinks.

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SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines. This is a a process wherein you administer and focus on how you are going to bring your Page higher on chronological search of Google for instance. Change content and share fresh content.

What Affects The Search Engines - Social Media

Social Media Network Marketing

In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly. Search Engines are programmes, they are scripts, they are not human. Search Engines also look at MetaTags. This is Off - Page SEO.

The Difference Between SEOs and Search Engine Marketers

Bill Hartzer

During a recent comment thread on Facebook by my buddy Steve Floyd , the subject of SEOs (Search Engine Optimization pros or “search engine optimizers”) and SEMs (Search Engine Marketers or “Pay Per Click professionals”) came up. It’s the way SEOs and Search Engine Marketers work. Search Engine Marketing Search Engine Optimization

Association Social Media: American Society of Civil Engineers

SocialFish

———————   Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! 1) First things first –  in what department in your organization does your role sit? On the other hand, Twitter is where we find a lot of academics and engineering firms. Who do you report to? . Are they interlinked in specific ways?

Cool Facts About Search Engines

Engaging Brand

We all use search engines every day. All these search engines offer a valuable resource to dig through the endless supply of information strewn across the web and bring us what we are searching for. But how did search engines start? Here are some cool facts that you may never have known about search engines: The Users. These users have definite ways of accessing information: 93% of consumers worldwide use search engines to find and access websites. You may not think that search engines were available in the early 90s, but you would be wrong. Now –.

Search Engine Optimization: 10 Search Engine Ranking Problems

Bill Hartzer

I often talk to people who claim that they are suffering from poor search engine rankings. Easily, the number 1 issue I see in client websites preventing higher search engine rankings is lack of links. Search engine spiders have to be very efficient, so, they are leery of anything that seems like a risk to them, even though it may not be. Lack of links. Repetitive Title Tags.

Twitter Shuts Down Indian Engineering Operations, Lays Off ‘Fewer Than 20’

SocialTimes Twitter

Twitter confirmed that it is shuttering its engineering operations in Bangalore, India, but the number of layoffs is not as drastic as some reports  suggested. The social network confirmed the move to Ingrid Lunden  of TechCrunch , with a spokesperson telling her: As part of our normal business review, we have decided to stop the global engineering work at the Bangalore development center. Lunden pointed out that Twitter still maintains offices in Delhi, Mumbai and Bangalore, and that only the engineering team in the latter was affected.

Why And How To Submit Your Small Budget Film To Search Engines - Social Media

Social Media Network Marketing

With this level of connectivity people utilise the Search Engines like never before. Search engines are the most valuable source of information assimilation. You type a few phrases or words [KeyWords] in the search space of the Engines and you get hundreds of links on the single topic. Here are a few Benefits of Search Engines. At Home, On Road, etc. shared below.

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Behr Paint Now Offering SEO and Search Engine Marketing Services

Bill Hartzer

But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. Search Engine Optimization That’s a good thing.

Appalling: US Patent US8515941 B1: System for Generating Search Engine Spam

Bill Hartzer

US Patent US8515941 B1 granted Aug 20, 2013, is titled “System for unique automated website generation, hosting, and search engine optimization” And their websites still rank well in Google despite Google Panda 4.0. So blatant that they have been awarded a patent for creating web (search engine) spam. Google Search Engine Optimization Search Engines

Do Google +1s and Shares Help Search Engine Rankings?

Bill Hartzer

The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. Since Google does not fully trust social shares (yet), there is no way that Google would trust a social share, even if it’s a Google+ social share or +1, without combining that “factor” with other search engine rankings factors. Let me explain. Marketing

Hide Facebook Profile from Search Engines

Ari Herzog

allow the global Facebook community to find me, read my personal profile updates and comment when inspired; but I disable my profile from being indexed by search engines. Responding to queries how I hide my profile from search engines and how people who are not friends can write on my wall, this video explains : -- Thanks for reading Hide Facebook Profile from Search Engines by Ari Herzog.