| | | Smthree | |  Engineering | 6 articles |
| Page 1 of 1 | Previous | Next | SMTHREE MAY 23, 2012  The Social Network We already knew that Social Media is the driving engine behind virality – this just puts a quantifiable number on the possibilities. The folks at Pew Internet have provided us with this reminder. While the data may almost three months old, even the change-at-the- speed-of-light nature of the Internet can’t devalue these numbers. That is staggering. Two things spring to mind. | SMTHREE FEBRUARY 4, 2011 Social media’s watershed moment Despite the fact that Facebook has over 600 million users, Twitter has close to 200 million tweeters and You Tube is the #2 search engine in the world…yes, despite these facts – social media needed an event like Super Bowl XLV to reach the mainstream. According to a just released Harris Interactive pol l – almost 60% of us are watching the game for the ads. That means a constant bombardment of Facebook and Twitter logos. Super Bowl XLV will prove to be the tipping point for social media’s acceptance by the small business and nonprofit community. It does not. | | | | | |
| SMTHREE JUNE 24, 2011  Social Media content made simple The driving engine in Social Media is content. Yet, few people truly understand what separates great content from filler. You can read white paper after blog post telling you when to post, how often to post, engage your audience with posts, blah, blah, blah. Those make for great boilerplate presentations. Unfortunately, they do not help you focus on how to create great content. Bingo! | SMTHREE NOVEMBER 30, 2010  Social Media Advertising Coming in at #2 on the hit parade of ads we love to ignore – search engine ads. Facebook ads are more akin to search engine placements than banner ads. Interesting article from AdWeek about their Harris poll on advertising. Big surprise – most of us ignore Internet banner ads. Does this surprise you? When was the last time you intentionally clicked on a banner ad? | SMTHREE OCTOBER 28, 2010  Social Media – Why You Tube is not for you I know – You Tube is the #2 search engine in the world. And, every minute of every hour of every day there is a lifetime of video uploaded to the site. If you placed all the You Tube videos end to end they would stretch to Jupiter and back (ok, I made up that last part.). There is no question that You Tube has changed the way we find and watch video content. All great stuff. WE DID IT. | SMTHREE MAY 23, 2012  The Social Network We already knew that Social Media is the driving engine behind virality – this just puts a quantifiable number on the possibilities. The folks at Pew Internet have provided us with this reminder. While the data may almost three months old, even the change-at-the- speed-of-light nature of the Internet can’t devalue these numbers. That is staggering. Two things spring to mind. | | | | | | | |
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