| | | Greg Verdino | |  Engineering | 15 articles |
| Page 1 of 1 | Previous | Next | GREG VERDINO OCTOBER 5, 2012  Five For Friday: October 5, 2012 For Gibson, innovation isn’t just an engine for growth. It’s been a while since I’ve posted a Five For Friday round-up, but on the fifth day of the tenth (5+5 for the math-adverse among you) month in 2012 (2+0+1+2=5) I just couldn’t resist. That, and I’ve been reading and tweeting an awful lot of thought provoking articles lately. And indeed it does. | GREG VERDINO AUGUST 21, 2012  Every Expert Should Become a Beginner Others may be marketing novices with deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency. Yesterday afternoon, I sat down to talk shop with digital media consultant Chris Dorr. What he said next gave me one of those insights that sits at the intersection of a ha and but of course. | | | | | |
| GREG VERDINO MARCH 2, 2011  Jay and Amber's new rules for the NOW revolution Organizations need more than buy-in, they need intent to actually act on and engineer change, and they need volunteers to do the nitty gritty work. Search Amazon for books about social media and the site offers up more than 140,000 choices. The basic premise? Consumers are more connected than ever, are always on, and demand more from the companies they bless with their business and bucks. | GREG VERDINO OCTOBER 22, 2012  6 Innovation Roadblocks Worth Busting Through Otherwise, it’s transformation — and innovation is the engine for positive transformation. If there’s a poster child for innovation, it’s most likely Thomas Edison. And if there’s a slogan scrawled across his poster, it’s probably his often-cited quote, “I have not failed. I’ve just found 10,000 ways that won’t work.” Good thinking. | GREG VERDINO OCTOBER 24, 2012  The Red Queen Effect in Marketing If your choice lies between doing what you should have done yesterday and doing everything you could be doing today, I’d like to think the decision is obvious and agile marketing is an engine for evolution. Writing and rewriting marketing plans in a constant state of flux. Favoring near term wins over long term value. Adopting agile approaches from IT brethren. Busy busy busy. | GREG VERDINO AUGUST 21, 2012  Every Expert Should Become a Beginner Others may be marketing novices with deep expertise in technology, engineering, analytics, manufacturing, accounting, law, medicine, or just about any other profession or business competency. Yesterday afternoon, I sat down to talk shop with digital media consultant Chris Dorr. What he said next gave me one of those insights that sits at the intersection of a ha and but of course. | | | | | | | |
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GREG VERDINO | MONDAY, JUNE 21, 2010  Look for the book: a microMARKETING update
Here's a look at the updated front of the jacket: With the writing process receding in the rear view mirror and the release date approaching fast, I've turned my attention to revving up the engine on the marketing machine. Here's a look at the updated front of the jacket: With the writing process receding in the rear view mirror and the release date approaching fast, I've turned my attention to revving up the engine on the marketing machine. couple of weeks back, I got a look at the final cover art. Here are just a few things I'm working on. MORE >> -
GREG VERDINO | WEDNESDAY, SEPTEMBER 19, 2012  Making Innovation a Core Capability
the main engine for business growth. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” ” – Peter Drucker. We marketers sure do love talking about innovation. The problem, in my opinion, might be rooted in a shoddy definition of marketing innovation. Period. You just need to do something new for you. Well, not exactly. Chime in. MORE >> -
GREG VERDINO | THURSDAY, JANUARY 7, 2010  From New York City to Music City: new 2010 speaking gigs
Understand 360 degree marketing in the digital age and find out how to tame the new recommendation engines. Understand 360 degree marketing in the digital age and find out how to tame the new recommendation engines. Here are the details on my first two 2010 speaking engagements - a February panel appearance at the Engage! Expo in NYC and a March presentation at Custom Content Conference 2010 in Nashville. Hope to see some of you in the audiences. Read on to learn more. On February 17th I'm speaking at the Engage! Expo in New York City. microMARKETING MORE >> -
GREG VERDINO | TUESDAY, AUGUST 28, 2012  Indie Attitude for Business Operators
Make them the focus of your outbound focus in an effort to make them part of your inbound engine. Heads Up: Some of you may consider this post to be a bit off topic. I’m not sure I’d agree — if nothing else, the piece is peppered with links to smart business articles and ends with some of my own marketing takeaways. So off topic or not, I hope you enjoy the read. Speaking of enjoyable reads, this post was inspired by a colleague’s new indie-published thriller that you can download to your Kindle for free today and today only (Wednesday, August 29, 2012). Chime in. MORE >> -
GREG VERDINO | THURSDAY, JULY 9, 2009  Search ads are now more clickable than ever
The Guru's Guide To Better Search Engine Marketing is full of practical tips and best practices that demystify search andhelp marketers succeed. The Guru's Guide To Better Search Engine Marketing is full of practical tips and best practices that demystify search andhelp marketers succeed. Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « First well land on the moon. Then well buy blouses. don't know. But I'd like to learn more. don't know. MORE >> -
- Every Expert Should Become a Beginner GREG VERDINO | TUESDAY, AUGUST 21, 2012
- Five For Friday: October 5, 2012 GREG VERDINO | FRIDAY, OCTOBER 5, 2012
- 6 Innovation Roadblocks Worth Breaking Through GREG VERDINO | MONDAY, OCTOBER 22, 2012
- The Red Queen Effect in Marketing GREG VERDINO | WEDNESDAY, OCTOBER 24, 2012
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