Utilization of hashtags and proper keyterms can lead to higher search engine ranking on a particular tweets.  Wendy Boyce. Microblogging is understood to be short snippets of information shared across social networks.  The most known example of this would be Twitter, with their 140 character “tweets.”  Through these types of microblogging services, B2B marketers are now equipped to reach out to or locate prospective leads. Twitter users, for example, are usually either searching for answers, or are offering something up to help their followers.  What is being said about your brand? MORE >>

The New Revenue Engine and the Role of Marketing Analytics. Rick Volz. In a recent MarketingProfs “ Get to the Point ,&#   it was stated that in the rush to grow leads, B2B marketers are often tempted to use “quick-fix&# lead-generation tactics, according to Jep Castelein in a post at the Connected Marketer blog. Bad idea, he writes. Instead, B2B pros should take a step back, breathe deeply and “look at the big picture&# to determine the best way to approach lead generation. First and foremost, paint a clear picture of who you’re trying to reach, Castelein advises. MORE >>

In addition to the power of the analytics and reporting, the MyBlueHealth SM incentive engine tracks online activity, such as the completion of milestone events (i.e., Bill Harriss. Many of the nation’s top health insurers and health care organizations are looking to engage members and customers in a more meaningful way using available technologies such as interactive websites and mobile applications. The importance of the web channel for health care cannot be overstated. Here are three concepts we have established to start meaningful engagement on the Web: 1. Know your customers! MORE >>

In situations with a high degree of complexity,  develop a proximate objective which takes a complex strategy and simplifies it into a solvable problem, one that is “good enough” and enables positive movement.For example, following Kennedy’s challenge to land on the moon, engineers were given specifications that described the moon’s surface as being very much like the desert. Vida Tamoshunas. Good strategy grows out of an independent and careful assessment of the situation, harnessing individual insight to carefully crafted purpose. Rumelt, Good Strategy/Bad Strategy. MORE >>

Think of the hub as an engine that can link, clean and refine customer data collected both online and offline from multiple operational systems. Marketers know that successful customer engagement involves leveraging customer data, turning it into intelligence and then making smart marketing use of those insights. Messaging and campaign tools will continue to evolve, and their claims of solving world hunger get more and more strident.  But very few of these tools take on the hardest, least exciting tasks of getting the data right. MORE >>