Direct Marketing Observations

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The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled, The 6 Basic Components Of A Strong SEO Strategy For Online Retailers.

SEO 240
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Does Good Content Matter Anymore?

Direct Marketing Observations

These folks are trying to appease the almighty search engines. Specifically Google, but Bing and Yahoo and all the other 2nd tier engines figure in as well. Content producers defer to search engines instead of people. Is it people or search engines? There’s an ulterior motive happening here. Screw the readers.

Content 220
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Trending Sources

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The Biggest Trend in 2011? Our Continued Laziness.

Direct Marketing Observations

Why do you think YouTube is the #2 search engine in thw world? YouTube as a search engine. I don’t think anyone anticipated YouTube being known primarily as a search engine, let alone the #2 search engine behind Google, but clearly the masses have spoken. Did you know that it was? Video as a search result.

Trends 221
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Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Like it or not we are a search driven society.

Content 174
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Some Social Tools You Should Know About

Direct Marketing Observations

EveryStockPhoto bills themselves as “the largest search engine for free photos.” PollDaddy enables users to add quick and easy polls to blog posts. Twylah allows users to create a branded page for their Twitter stream. ” It is a great way to find images for social media content.

Tools 215
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Who’s making the rules in social media?

Direct Marketing Observations

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I came into the project mid-stream and yet the product had essentially been built. And I remember that very first day that I got a look at the site that it wasn’t right. The reason?

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Selling Social Media

Direct Marketing Observations

The one sales rep grabbed the phone and put me on the phone with the engineer. The engineer could not answer the question either and asked if they could email me the answer. This was a sales team of two and we got halfway in to the meeting before the question I asked could not be answered. company.