Direct Marketing Observations

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Search Drives the Purchase, Social Influences it… A Little

Direct Marketing Observations

search SEO/SEM social media search engine optimizationThe impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Because we still want the best deal possible. What does this really mean?

When Social Media Strategy Becomes Irrelevant

Direct Marketing Observations

Here are 3 examples where social media has never figured more prominently and yet it had nothing to do with strategy or ROI, but had everything to do with the engine that does drive social media, PEOPLE. What’s important? Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact.

Search Results and Quality Content is an Oxymoron

Direct Marketing Observations

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Like it or not we are a search driven society. The reason? We see the information that we see first and has ranked well and assume it is the best. The reason? Good content takes time.

How do you Measure Success?

Direct Marketing Observations

Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? So, needless to say, there is a bit of an accumulation. It simply said: How do you measure success?

Some Social Tools You Should Know About

Direct Marketing Observations

EveryStockPhoto bills themselves as “the largest search engine for free photos.” Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. NutshellMail users social network updates so they don’t have to login and check. SEO/SEM

On Influence and Bad Blog Posts

Direct Marketing Observations

spam blog , sometimes referred to by the neologism splog , [1] is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads. I like differing opinions, thoughts and comments. think it’s good to have a variety of thought. No one likes a yes man right? Except maybe in the social media world. Hoping.

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The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

The have’s or the have not’s? 2) Should Google or it’s competitiors pay us to use their search engines? Sometimes I just don’t have the oomph to put a complete holisitic 400-600 word thought together but instead these are things on my mind from last week. keep repeating the following quote and can’t help but think this is incredibly accurate. “We don’t have a shortage of data we have a shortage of insight”,  from Monika Wilczak. I’m bummed about R.E.M If so what does it consist of? Who would have thunk it? know I can. Loyalty rewards?

The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. Well, to the extent that after reading a post from Search Engine Land that Google would neither affirm no refute titled  Ex-Googler: “To Please Google With Your SEO, Forget About SEO” , I started this post with that opening thought. The pursuer and the pursued.

Eventually we’ll all be good at social media and then what?

Direct Marketing Observations

In each case there was always that big learning curve and once everyone overcame that, then all of a sudden you had people and companies left and right who decided to wrap whole business solutions around disciplines such as internet marketing, email marketing, search engine marketing and content marketing. It’s inevitable. For some of you snake oil dudes -the clock is ticking.

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On Social Media Tools, Noise, and Experience

Direct Marketing Observations

Just because you can get the boat in the water, start the engine and take off, doesn’t mean you know where you’re going or how to get there. I was driving through the Florida Everglades last week when I thought, “How in the hell does someone survive and get around out here in this vast expanse of nothingness?” Did social media create the noise ?” Not at all.

SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Tags: social media optimization marc meyer reputation management rohit bhargava search engine optimization social media tom martin

Who’s making the rules in social media?

Direct Marketing Observations

Simply put, a bunch of software engineers and developers built a system in which they assumed they knew what the user wanted without really asking. I know it sounds like I’m bucking the system right? Or I’m challenging authority. Or I’m that guy who says, why are we doing it this way on his first day on the job…  But here is where my head is at. The reason? Blink…Blink…. Stay tuned.

Who are You Blogging for? Your peers or Your Customers?

Direct Marketing Observations

If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers. Recently,  Chris, our VP of Marketing sent me an email. Here is a snippet: The &# Transitional social media marketing document&# you sent me is way too vague for a rookie, and makes me go…Blink, Blink.  write what I know on my blog. And that’s a problem.

Information versus Opinion and Search versus Social

Direct Marketing Observations

branding seo SEO/SEM search engine optimization social mediaInformation versus opinion. Whats the difference? Is there one? What matters to you when you are on the verge of buying something? What is your go to process for vetting a new product, service, or company? Does the process change depending on the type of purchase?  So here’s the scenario, I want to buy a new big screen TV. So I do research. Some of you probably would do all of the above. I see a problem with every single option above with the exception of option G. Here’s why. Not going to happen? The only problem?

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We didn’t mean that transparent…

Direct Marketing Observations

We didn’t start to care about how much was “out there&# until we started to see it abused and blasted all over search engines and showing up in our mail boxes. Transparency and openness are so 2008 and you’re so 2000 late. OK so I’m paraphrasing Fergie of the Black Eyed Peas a bit there. But I have a simple point to make with a larger concern.

Protecting Children from Social Media

Direct Marketing Observations

And… the majority of these activities have incredible SEO ( search engine optimization) ramifications. How can you protect your children from social media? One might say, “Do we really need to&# ? and another would say “We have to&#. and still another will say, “We’re all overreacting&#. and you know what? All three opinions are in a certain way, correct. Right?

The dark side of good work in social media

Direct Marketing Observations

So the awareness campaign work I’ve done for this client over the last 3 months is now starting to show up all over the search engines. So last week I wrote about how I was bummed about the possibility that it was time to part with one of my favorite clients. But let’s talk about another client. Clients come in all shapes, sizes, issues and challenges. And I know what I am doing.

The Problem with Blending Organic Results with Social Information

Direct Marketing Observations

It may not happen today or even next year or the year after that, but at some point, someone will build a better, cleaner search engine that will be what Google was when Google first launched. Hey Google, you know me, but do you really know me? know, I know, you have all that customer data and you’ve just changed, refined your privacy policy  so I know you really know me but… we’ve known each other for at least 10 years and we’ve grown on each other but…I have a beef. google Google PLus Search seo

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Selling Social Media

Direct Marketing Observations

The one sales rep grabbed the phone and put me on the phone with the engineer. The engineer could not answer the question either and asked if they could email me the answer. I got a call yesterday from a vendor selling a social media solution. He was awful. didn’t even get a chance to ask the really sticky questions. Refreshing in his transparency but disheartening as well.

14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

12)  Set up real time keyword /product/ industry monitoring engines and show them the results. This past Tuesday on our weekly Hashtag socialmedia tweetchat , we were honored to have one of the classiest people I’ve gotten to know, host our chat, BL Ochman. To say that it was a successful tweetchat is an understatement, but what really pushed the chat over the top was the last question in which she asked for quick tactics to encourage corporate social media adoption. What’s great about this list?  Be part of the conversation. Where are the conversations?

This weeks #socialmedia tweetchat topic: Engagement Through Customer Service: Your Contact Center & Social Media

Direct Marketing Observations

Customer service is typically reactive and most likely engineered to react via the telephone. We hear so much chatter that companies have to be participating in social media.  The chatter then leads into who should do it….and and Voila! single person is assigned to it.  That person is usually born of the marketing or public relations (PR) team and the goal is rather simple: 1. Listen and 2. chat it up in an effort to create customer relationships.  Customer Relationships! are you kidding me?!?!  That’s right, the customer service teams, talk about resources!  Ahh, therein lies the issue. 

Use Media Relations for Search Engine Optimization

Spin Sucks

If you attend the webinar (or watch the recording later), you will learn: The three-pronged approach to using media relations for search engine optimization. Click the blue “ Use Media Relations for Search Engine Optimization ” link. The post Use Media Relations for Search Engine Optimization appeared first on Spin Sucks. By Gini Dietrich. Ladies and gentlemen. Webinar Details.

Search Engine Optimisation Benefits For Small Organizations

SocialFish

Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. Gaining A Site That Users And Search Engines Love. SEO basically offers an experience that is also perfect for search engines. As search engine rankings increase, organic visitors come in. That is really easy with search engine optimisation.

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Search Engine Optimization. The post Media Relations: Increase Your Search Engine Optimization appeared first on Spin Sucks. By Gini Dietrich. I am back! They will help you do the work and create a process for success. HURRY!)

SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Simple? Have a question?

Summer Engineering Internships at Sprout

Sprout Social

What’s it like to spend the summer as an intern on Sprout Social’s engineering team? From day one, engineering interns at Sprout are part of the team. Each intern joins an engineering squad (Mobile, Publishing, Reporting or Infrastructure ) and spends their summer working with full-time engineers on features that impact more than 17,000 customers around the world.

For Kids - A Visual Search Engine From Google - Social Media

Social Media Network Marketing

Google has introduced a Search Engine for Kids. It is more of a visual search engine for kids. Parents you got to know this. This means you do not have to worry about adult sites and so on. It is called Kiddle.co. It is powered by Editors and Google safe search

Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

Search engine optimization is not all about gaining inbound links. Use keywords carefully – these tags are for users and search engines now look at them from a user’s perspective. Once you have published your web page, be sure to add it to the sitemap (both the user and search engine sitemaps). Search engine sitemaps are regularly checked by the search engines. Newly found urls are then visited and indexed by the search engines. SEO for Small Business html tags keywords linking search engine optimizationTitle Tag. Keywords. Linking.

Is Bing The Best Search Engine?

Small Business Mavericks

This is probably the best idea that Bing could come up — a blind search engine test. search engines bing google search engine search resultsBing keeps trying to convince, by one way or another, that its search results are better than Google’s. They’ve tried just about everything they can think of. But they have one more card to play (or maybe not), and they’re playing it pretty heavy right now. Well, there is. It’s called Bing It On. According to Bing, the power behind the test, Bing results are winning 2 to 1. They always do. Not necessarily.

New Search Engine Launched: Only Searches New gTLD Domain Names

Bill Hartzer

There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Search Engines

Paying to Boost Organic Search Engine Rankings on Google

Bill Hartzer

Google has always been adamant about the fact that paying for Google AdWords ads will not boost your site’s organic search engine rankings. So, I do believe Google when they say that paying for Google AdWords ads won’t boost your organic search engine rankings. Will that boost your organic search engine rankings? Search Engine Optimization

The Importance of Search Engine Optimization

Jason Yormark

With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important. Here are some numbers to contemplate in this regard: 90% of the adult population in the United States uses a search engine to find information online. About 80% of all searches come from the organic search engines and not the paid search listings. So at a quick glance at the above numbers, this means that over 210 million people are actively using search engines to find the information they need. alone. Happy marketing!

Search Engine Submission Now Officially a Scam

Bill Hartzer

I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Yes, search engine submission is officially dead–and officially a scam. Search Engine Optimization

The Power of Social Over Search Engines

Spin Sucks

How long do you think you could go without using an Internet search engine? asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. Think about the power and influence this gives search engines over the way we see the world. Today’s guest post is written by Paul Sutton.

Disallow Search Engines in Robots.txt File? No Worries on Google

Bill Hartzer

Well, actually I’m not surprised when it comes to Google, but this is the first time I have seen a website disallow the search engines from indexing their website. Yep, leave it up to Google to give you a number one ranking even if you purposely are stopping the search engines from indexing your website. Google Search Engines Here’s a first. Disallow: /.

Websites and Search Engines are Far from Dead

Webbiquity SMM

Search engines are going away. Streaming information may very well have a place in your quest, but your decision process will almost certainly include search engines, blogs, industry news sites, industry analyst websites, blogs, and ultimately—once you are down to your short list (if not before)—vendor websites. Websites are dead. Image credit: Haley Marketing Group. Poppycock. Hooey.

How to Reverse Engineer Your Competitors’ SEO Strategy

Convince & Convert

For example, websites on HTTPS can implement HSTS, which tells search engines your site is secure. Analyzing your competitors is great, but if your findings are spread across multiple documents, it’s unlikely you’ll be able to reverse engineer their techniques effectively. Image via BigStockPhoto.com. Identify Your Competitors. Scrutinize Their Onsite Content. Review Their Backlinks.

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A new search engine for marketing podcasts

Convince & Convert

MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. We have nearly 400 podcasts in the database at launch, all of them sortable in several ways: sort by podcast name. sort by host name(s). sort by number of episodes. And we did it!

SEO Search Engine Optimisation - Social Media

Social Media Network Marketing

We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines. This is a a process wherein you administer and focus on how you are going to bring your Page higher on chronological search of Google for instance. Change content and share fresh content.

What Affects The Search Engines - Social Media

Social Media Network Marketing

In the online world, Search Engines are critical. Knowledge of Search Engines form an important part of Social Media professional's day to day activity. It is critical that you understand what a Search Engine is looking for and how best you can make use of the opportunity. While you do understand the important criteria of the Search Engine you need to keep in mind that the algorithms are updated and changed constantly. Search Engines are programmes, they are scripts, they are not human. Search Engines also look at MetaTags. This is Off - Page SEO.