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| | DAVE FLEET
SEPTEMBER 28, 2012 [Engineering] Forrester: Email and search drive online sales, not social
studies have shown that positive reviews significantly increase the likelihood of people purchasing products online – fueling the comparison shopping engines in the chart above. Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Meanwhile. Oh yes.
| | DAVE FLEET
MAY 16, 2011 [Engineering] Don’t Be Fooled By Last-Click Analysis Of Social Media
Last-click measurement is insufficient – it works for email and search but other tactics receive insufficient credit “as they are typically early in the research funnel and are followed by visits to search engines or email (fair). Forrester recently published a report entitled “ The Purchase Path of Online Buyers. Not surprising that it caught my eye, huh?).
SEPTEMBER 28, 2012 | DAVE FLEET
[Engineering] Forrester: Email and search drive online sales, not social
FEBRUARY 2, 2012 | DAVE FLEET
[Engineering] Trust in 2012: 4 Implications for Social Media
DECEMBER 21, 2011 | DAVE FLEET
[Engineering] Search Engines Are A Conduit, Not A Source
JULY 18, 2011 | DAVE FLEET
[Engineering] Eight Tips for Scaling Social Customer Support
MAY 18, 2011 | DAVE FLEET
[Engineering] Compete.com Doesn’t Compete
MAY 16, 2011 | DAVE FLEET
[Engineering] Don’t Be Fooled By Last-Click Analysis Of Social Media
| | DAVE FLEET
APRIL 26, 2011 [Engineering] Yeah, Well Your Agency Is Killing Unicorns
Guess which he works for. I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over social media, with posts like this one or like this from Search Engine Journal previously. The right people to manage Facebook pages are, apparently ad agencies. tale of false arguments. Shades of grey.
| | DAVE FLEET
JULY 18, 2011 [Engineering] Eight Tips for Scaling Social Customer Support
Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. Tweet. David Armano noted in a recent Harvard Business Review post on social business that listening to conversations is a valuable step but only the beginning: “The true opportunity lies in scaling and operationalizing “social.. Triage. You bet.
| | DAVE FLEET
MAY 18, 2011 [Engineering] Compete.com Doesn’t Compete
My analytics also tell me that nearly 60% of traffic to the site comes from search engines. I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool that doesn’t seem to reflect any form of reality, yet no-one seems to say anything about it. need to ask: Why do people still use Compete.com? Case in point. Visits.
| | DAVE FLEET
FEBRUARY 2, 2012 [Engineering] Trust in 2012: 4 Implications for Social Media
Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. Edelman recently released the results of its 2012 Trust Barometer survey. Given the events of the last year, it’s hardly surprising that trust is decreasing pretty much across the board. That is, except in Canada.
DAVE FLEET | TUESDAY, FEBRUARY 15, 2011 [Engineering] Trust Barometer Reveals Need For Mature Social Media
Online search engines are Canadians’ number one source for news and information about a company. Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Trust in 2011. The broad findings of this year’s survey are themselves interesting: Credentials Count More Than Ever. Trust in Canadian Businesses. Social media and trust. MORE >>
DAVE FLEET | WEDNESDAY, DECEMBER 21, 2011 [Engineering] Search Engines Are A Conduit, Not A Source
Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Search engines are a conduit – a step along the path – not a source. You do that because the results pages have the information, not the search engine. Search is important. Etc etc. MORE >>
DAVE FLEET | MONDAY, FEBRUARY 28, 2011 [Engineering] Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits
The website allows readers to paste press releases into a “churn engine which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating , show the percentage of any given article that has been reproduced from publicity material. Happy Monday! Let’s get to it! The Guardian: Churnalism or news? How PRs have taken over the media. Has PR taken over the media? Julien Smith: How to Avoid the Social Crash. Great piece on escaping the bursting of the social media bubble. Lesson for communicators: diversify. MORE >>
DAVE FLEET | MONDAY, FEBRUARY 14, 2011 [Engineering] Monday Morning Reads: TweetDeck, Black Hat SEO, Facebook Pages
Search Engine Land: New York Times Exposes J.C. Happy Valentines Day! Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Enjoy. TechCrunch: UberMedia, Indeed. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck. Twitter has benefited immensely from a thriving developer ecosystem. The latest in the line of acquisitions: the mighty TweetDeck. TweetDeck acquired. New York Times: The Dirty Little Secrets of Search. Dirty SEO tricks. MORE >>
DAVE FLEET | FRIDAY, OCTOBER 22, 2010 [Engineering] Using Social Media to Protect Your Reputation
They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of one of the best panels I saw at Blogworld Expo last week (more on that panel soon). BusinessCast Episode 171 – Using Social Media to Protect Your Reputation. The Challenge. RRSPs). MORE >>
- [Engineering] Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging DAVE FLEET | MONDAY, APRIL 4, 2011
- [Engineering] Trust (or Lack of it) and One-Way Social Media DAVE FLEET | MONDAY, OCTOBER 25, 2010
- [Engineering] Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises DAVE FLEET | WEDNESDAY, JUNE 9, 2010