Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. If only things were still this easy.

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Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

It forces the company’s engineers to understand the end user—how they’re using the software, what they like about it, what they wish it had, etc. (I hate hearing the contractor tell me, “We won’t know for sure until we rip the walls down and see what’s inside!”). This is the genius of Intuit’s “ Follow Me Home ” program.

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The Social Media Resolutions I Want You to Make

Social Media Strategery

I will stop filling the Interwebs with my self-important crap and instead blog only when I have something valuable to share, not so that I can maintain some search engine ranking or social media web ranking. I will blog less.

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Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

Even in our own city, it’s the startups in the East End, or the CMU engineers, or the foodie restaurants that are opening up who get all the attention for the “new Pittsburgh.” Where’s the PR, advertising, and marketing community in all of that? I want to show them that we’ve got some cool things up our sleeves too.

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When Was the Last Time Your Intranet Empowered Anyone?

Social Media Strategery

When was the last time: Image courtesy of Flickr user Search Engine People Blog Someone spent their own money to purchase promotional items to help build awareness and get more people to participate? Sat, Jun 26, 2010 Enterprise 2.0 This post originally appeared on AIIM’s Enterprise 2.0 Community Blog.

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Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

Google , the search engine that processes more than a billion searches a day, was founded by two graduate students. Silicon Valley has been built on the backs of these risk-taking entrepreneurs. Facebook , the behemoth of a social network with 500 million worldwide users, was founded by a college student and his buddies.

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Why Implementing the Plain Writing Act Will Take Decades

Social Media Strategery

When budgets get cut, who goes – the communications/public affairs guy in the front office or the engineer in Operations? I don’t blame the lawyers in the Office of General Counsel – I’d try my hardest to cover all my legal bases too! Good Writing is Still Considered a Nice-to-have.

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