Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice
Jeff Esposito
MARCH 28, 2011
Twitter is also a great recommendation engine, though not necessarily what it was designed for.
Jeff Esposito
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Content Marketing Trends for 2014
Jeff Esposito
JANUARY 21, 2014
While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. 1. Content Marketing in Unexpected Places. Image Viktor Hanacek.
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Optimize, a [VIDEO] book review
Jeff Esposito
SEPTEMBER 17, 2012
The book itself is an outline for using content, social media and search engine optimization together to maximize success. A few weeks back the folks over at Wiley passed me a copy of Lee Odden’s Optimize to do a video book review. Kind of like a big gooey PB&J sandwich.
30 Social Media Stats for the C-Suite
Jeff Esposito
JUNE 27, 2011
48 percent of consumers combine social media and search engines in their buying process ( GroupM ). The average media site integrated with Facebook has seen a 300 percent increase in referral traffic ( Search Engine Land ). 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).
Content Marketing Trends for 2014
Jeff Esposito
JANUARY 21, 2014
While the world of public relations, search engine optimization and integrated marketing used to evolve around different strategies, everyone is getting on the content bandwagon. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. 1. Content Marketing in Unexpected Places. Image Viktor Hanacek.
Who do you trust on social media?
Jeff Esposito
APRIL 29, 2013
In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.
5 Social Networks For Your Small Business To Experiment With
Jeff Esposito
FEBRUARY 6, 2013
This is the second largest search engine in the world, and also happens to host a boatload of cat videos (warning, if you click the link, be prepared to kiss productivity good bye). This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time.
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