Dave Fleet

article thumbnail

Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

article thumbnail

How-to Research for a Approaching Examination

Dave Fleet

” keyword spamming ” could be punished having a ranking that was low by several search engines. Bloggers and little website owners which are searching for higher search engine rankings and obtaining leads from such article writing websites publish their articles alongside links with their own website getting pages.

Research 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Compete.com Doesn’t Compete

Dave Fleet

My analytics also tell me that nearly 60% of traffic to the site comes from search engines. Well, I heard myself say it too, so I thought I’d take a closer look. That’s 97% of visits from browsers – from IE, Firefox, Chrome or Safari. So, where does that leave Compete.

Compete 314
article thumbnail

Using Social Media to Protect Your Reputation

Dave Fleet

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

article thumbnail

Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging

Dave Fleet

Sounds like a good way to get yourself smacked by Matt Cutts : “To trick the search engines, these managers employ programmers who create dummy Web sites that link to a client’s approved list of search results. The more links, the higher the approved sites rank.&#.

article thumbnail

Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

The website allows readers to paste press releases into a “churn engine&# which compares the text with a constantly updated database of more than 3m articles and assigns each article a “churn rating&# , show the percentage of any given article that has been reproduced from publicity material.

article thumbnail

Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Dave Fleet

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William hopes that managers will turn to it each day to answer the question, “What’s new that I need to know about?”.