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    [Engineering] Search Engine Optimization Tip: How to Effectively use Keywords in your Heading Tags
    Ultimately, that will allow you to be more successful with your search engine optimization methods. This is important to do because that is what tells the search engines that these particular words found on that page are the most important from all of them that are displayed on that page. With the use of heading tags on your web pages, you offer some type of structure that is the foundation of it for the search engines. It will certainly help you to get higher rankings in the search engines. Search Engine Optimization
    [Engineering] Do Google +1s and Shares Help Search Engine Rankings?
    The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. Since Google does not fully trust social shares (yet), there is no way that Google would trust a social share, even if it’s a Google+ social share or +1, without combining that “factor” with other search engine rankings factors. But they only count when they’re combined with other search engine ranking factors. So, that begs the question here: Do Google +1s and Shares Help Search Engine Rankings? Let me explain. You bet they do!
    [Engineering] The Opportunity Engine
    The Opportunity Engine. It’s your duty to create an opportunity engine for yourself. It was nearly the opportunity engine should have worked (no matter what happens next), though I probably should have asked more clearly what I could do to be helpful to them, instead of simply prescribing my thoughts on what I could do to help them. Remember the Engine. In previous years, and including this year, I tend to talk negatively about South By Southwest Interactive (also known as SXSWi). Hint: “if you let it.”). ”). Your ability to communicate.
    [Engineering] The Anatomy of a Google Reconsideration Request: Manual Link Penalty
    Google Search Engine Optimization Search Engines 'As you know, I have helped numerous businesses and site owners respond to Google’s manual link penalties. And get those manual link penalties removed or revoked by Google. Every site is unique, every website has different links pointing to them, and some have more bad links than others. And not all sites have received manual link penalty messages from Google. only recommend filing a formal reconsideration request if you have received a manual warning or penalty from Google. Identified the bad links. link].
    [Engineering] Michael Kahn: Relevant Brands Need To Have A Presence on Twitter
    Michael Kahn, Senior Vice President, Client Services, at performance markting specialist Performics (Publicis Groupe/VivaKi) about the role of Twitter, amongst others from the search engine marketing perspective. Interviews Michael Kahn search engine marketing Twitter
  • ENGAGE  |  MONDAY, JULY 11, 2011
    [Engineering] How to Think About SEO Like a Human
    G aming search engines is like lying on your profile on a dating website. Search engines work the same way. Just like doctoring your online dating profile to get more responses, black hat SEO techniques – or gaming the search engines – results only in temporary victories. Image: vixwalker ] If you liked this, try: How Google Thinks About Content Why SEO Would Matter Even If Search Engines Stopped Running What If We Treated Every Page Like Our Homepage? Content Creation resource management Search engine optimization Search Engines SEO Transparency
    [Engineering] How To Increase Your Keyword Rankings
    SEO for Small Business keywords link building search engine rankings website trafficWhen you consider that roughly 90% of searchers click on results on the first page, and that more than 80% click on results in the top three positions on the first page, it makes sense to try and improve your rankings for important keywords. Considering these facts, it makes sense to boost those rankings. So how do you do it? Here are the steps to boost your keyword rankings for any keyword you want to improve upon: Check your organic search traffic under Traffic Sources in Google Analytics.
    [Engineering] Content Marketing Evolutions and the Essence of Successful Content
    Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful contentContent marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Succesful content needs to be optimized for our goals and those of our readers. Facts and data. Although there is a clear evolution towards more ‘visual’ forms of [.].
    [Engineering] Got Google Glass? Don’t Expect a Repair from Google If You Break It
    Google Search Engines 'Well, if you were one of the lucky ones who got Google Glass , you had better take really good care of your Glass. If you are unfortunate enough to break it, then Google apparently is not going to be any help. Deb Lentz, a Google Glass Explorer, slipped outside on slick pavement , they came off, and hit the ground. When she contacted Google about a fix or replacement, they apparently told her she was on her own. In a Google Plus post , she explained what happened: I have a broken Glass: the front part that is adjustable has snapped off. So sad.
    [Engineering] How to Improve Google Adwords Quality Scores [Infographic]
    I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page. Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing sem
    [Engineering] Why does your website need SEO?
    Before you begin with the cultural and strategic “buy-in” of Search Engine Optimization, it’s important to start at the beginning and understand how you got here and why you need it. It’s important to note that my definition of “most efficient” includes the best user experience for your human visitor and the search engine spider. What they are typically lacking is a deep understanding of how search engines work, how they get indexed, and how to give you the best chance of ranking on the first page for most popular queries.
    [Engineering] Seven Reasons Why Your Facebook Page Doesn’t Cut it as a Replacement for a Website
    They rank well in search engines (for the most part) and they’re easy to update with pictures, links, and text. . It’s not an e-commerce engine or indexable website. And they want you to create fresh content so you rank better in the search engines. Search Engine Optimization. Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media Facebook Page replacement for a website search engineIt seems to happen a lot: a company solves their website woes with a Facebook page. And no website. Yes, Facebook pages are great. commerce.
    [Engineering] Why SEOs Need to Pay Attention to Freebase
    'If you are an online marketer, and, more specifically, and SEO ( search engine optimization professional), you need to start paying more attention to Freebase , which is a part of the Knowledge Graph. The search engines, including Google, and now Bing, are now using information from the Knowledge Graph to learn more about the relationships between things. It is these associations or “links” or the “relationships” between these topics that allows the search engines to be better at what they do: provide us more relevant search results.
    [Engineering] Your Step-by-Step Guide to AdWords
    Internet-savvy businesses are familiar with how important it is to appear on the first page of major search engines. Featured Google Guest Post Search Engines AdWords googleBut what if your content isn’t perfect enough to be in the top ten yet? Paid search, my friend. It allows you to instantly supplement your organic traffic, or even test the conversion capabilities of new keyword targets. Paid search advertisements used to be views as spam, but they have become much more relevant in recent years and are now regulated. Ready to get started?
    [Engineering] Internet Marketing and SEO Analyst Job Opening
    Search Engine Marketing JobsCS Creative is seeking an Internet Marketing Analyst, to work client-side with a leading technology company based in Dallas. This position will be responsible for keyword research, optimizing and coding various pages in HTML. The role involves working closely with the MarCom department and product line managers. It is a full-time contract position for 6-12 months with a possibility to extend. Job Responsibilities. Work with various product line managers and team members regarding content optimization and keyword research. Compile findings and provide analysis.
  • BILL HARTZER  |  MONDAY, JULY 11, 2011
    [Engineering] How to Get Your Google+ Plus Posts Indexed in Google
    As you probably know by now, I am certainly a tough critic at times when it comes to search engine optimization. After all, that’s what I do for a living (specifically organic search engine optimization). So, as you can see, it appears that Google’s organic search engine algorithm for Google+ Plus is just like every other page on the web–as how they are being treated. Search Engine OptimizationGoogle+ (also referred to as Google Plus), is the new social network by Google that is very similar to Facebook in its functionality. Add unique content.
    [Engineering] Growth Hacker Marketing And The Rise Of Engineers In Marketing
    These Growth Hackers are engineers, coders and entrepreneurs who don''t know (or follow) the traditional marketing path (because it''s not something they have studied or practiced). In a marketing world of real-time bidding, programmatic buying and more automation tools than you can shake a TV ad at, it would be clever to state that engineers and data are can easily overthrow an advertising system that is archaic, in a world where we understand human nature and what humans are doing online in ways most of us could never have imagined. engineer. To be useful. I love you.
    [Engineering] 29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
    If it weren’t for those web designers who put multiple H1 tags on the same web page and others who just don’t know how to build a search engine friendly site, I wouldn’t have a job cleaning up client sites. Search Engine Optimization 'It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. Certainly, these aren’t in any order of importance. Software As A Service. Links. Go figure.
    [Engineering] How to Stop Google from Using Your Photo in Ads
    ” off (make sure it is unchecked) and click “Save” Google Search Engines 'Google is updating their Terms of Service on November 11, 2013. There are several updates to their TOS, and notably one of the changes has many people in an uproar. If you follow a business on the Google+ social network, there is a chance that your endorsement could be used in an advertisement for that business, elsewhere on the web. You can read about the changes to the Terms of Service. They can use your photo (avatar) or your name in an advertisement for that business. October 11, 2013.
    [Engineering] How to Allow Search Engines to Index Your Facebook Profile
    As you may be aware, Facebook has, very publicly, said that they do not want search engines like Google and Bing to index your Facebook profile. Now you can fight back if you want: here is how to allow the search engines like Google to index your private Facebook profile. As you can see below, I just downloaded all of my “private&# Facebook data and am now allowing all of it to get indexed by the search engines. In any event, I decided that it was about time that the search engines, such as Google and Bing, be allowed to index my Facebook information.
    [Engineering] Multiple Reconsideration Requests Might Result in Another Google Warning
    Search Engine Optimization 'If you file multiple reconsideration requests after your website was manually penalized by Google, then there is a good chance that Google will give you another warning. That warning message from Google might just ask you to wait a few weeks before you file another reconsideration request. I’ve written before about Google reconsideration requests and what is required in order to get a manual penalty revoked by Google (for unnatural links to your website). lot more effort is required. Removing links takes time. Well, it doesn’t work that way.
    [Engineering] The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR
    That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. Well, to the extent that after reading a post from Search Engine Land that Google would neither affirm no refute titled  Ex-Googler: “To Please Google With Your SEO, Forget About SEO” , I started this post with that opening thought. When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled,  The 6 Basic Components Of A Strong SEO Strategy For Online Retailers.
    [Engineering] Google Hummingbird Algorithm
    It’s not necessarily about our websites or links or other search engine ranking factors. In fact, it appears that Google has already launched this new Google Hummingbird algorithm weeks ago, just right under our noses according to TechCrunch : As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. Google Search Engines 'First it was Google Panda , and then we had Google Penguin. The knowledge graph and advanced search queries.
    [Engineering] Choosing your keywords for SEO
    Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tailThere are two types of keywords. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive.  These are short one or two keywords that define an industry or product. It also doesn’t only relate to B2B.
    [Engineering] What is a Google Penalty and How to Avoid It – 10 Things You Should Know
    Duplicate content:  This is a surefire way to get penalized by Google and the majority of other search engines. Selling Text links: Google and other search engines do not like websites that pass pagerank through links. Hidden links in your Template: Never try to fool search engines by placing hidden links or hidden text in your site’s template. Search engines are very strict with any hidden content on any page of your site and may penalize your entire site for cloaking. Google Search Engines google marketing search
    [Engineering] Top Search Engine Optimization Firms for December 2009
    Every month, Top SEOs comes out with a list of what they think are the top search engine optimization firms, the top search engine optimization companies. As someone who has been in the search engine optimization industry since the mid 1990s, I can tell you that while I don’t totally agree with these “rankings&# , it could be a place to start looking if you’re wanting to hire a search engine optimization company. Related posts: comScore December 2009 Search Engine Rankings comScore, Inc. Tags: Search Engine Optimization Perhaps.
    [Engineering] 21 People I Want to Hear Speak at Pubcon NOLA 2014
    Search Engine Marketing Events 'The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week. don’t remember how many PubCon conferences I’ve been to and spoken on panels at, but it’s going on at least 10, perhaps 15 of them. There’s a reason why I always look forward to PubCon, and it’s mainly because of the speakers and the sessions: and the content that they present. Craig Paddock – Lots of knowledge of Keyword Research.
    [Engineering] Gentlemint, Start Your Engines: A Pinterest for Men
    I’m sure you’ve heard your female friends obsessively talking about Pinterest, the greatest social network since sliced bread. But what about men? We need our mancave of a pinboard/social network to show off our wares. Luckily, Gentlement has accepted entered the foray. We couldn’t wait to hear more news about them, so we decided to sit down and interview them: 1 – Tell us a little bit about yourselves. The site is co-founded by myself ( Glen Stansberry ), a web designer. The other co-founder is Brian McKinney a designer and developer. 2 – Why the name? Not really.
    [Engineering] 5 Ways To Use Your Company Blog To Attract New Customers
    Also, when it comes to your social media marketing strategy, regularly sharing relevant content on your business blog will help to boost SEO and improve your company’s page rank on a search engine site. The more you create original and relevant content, the higher your search engine ranking will be as search engines prefer new content. Blogging Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media Blog To Attract New Customers Business Blog company blogAlong with social, a company blog is a great way to attract new customers.
    [Engineering] The Three Google+ Components that Help with Search Rankings
    They’re trying to protect the sanctity of what will become their greatest advantage in the ongoing search engine wars. Search Engine Academy Adds Google Authorship to their Newest SEO… FTC rules search bias is OK, settles on Google scraping. Blekko search engine focuses on tablets. Featured Google Google+ Search Engines Social Networks Facebook google search engine optimization Twitter Web page Web search engine yahooThey have to. This is important to understand for anyone doing research on the topic. Thus, Google+. You only see the number.
    [Engineering] Guest post: The Lollipop Man Technique – Helping people across the street and onto your website
    Guest Posts Ben Austin build a website search engine optimization Web search engineThe following is a guest post by Ben Austin. His bio is at the end of the article. When was the last time you logged into your analytics and checked your website rankings? Once you start seeing good results it means you can start attempting to make some money. I’d like to see you try [.] Guest post: The Lollipop Man Technique – Helping people across the street and onto your website was written by Cendrine Marrouat for her social media blog, Creative Ramblings.
    [Engineering] Social Media vs. SEO: My Approach
    There’s a lot of traffic to be had on both search engines and social media. Example 1 : on my first photography site (which is no longer active) I relied much more heavily upon search engine traffic than social media traffic to achieve my goals. suspect the search engines are paying more attention to what’s being shared on social media in the way they rank sites. Tags: Search Engine Optimization Social Media The SEO vs. social media debate is one that has been going on for a number of years now, and it hasn’t abated. It’d be email.
  • PROBLOGGER  |  SUNDAY, JUNE 26, 2011
    [Engineering] How to Use SEO Wisely for Long-term Profits
    By now, we have all read about the basics of search engine optimization.  I know this because shamefully, it was only recently I realized that most of my content isn’t search engine optimized. That’s great and all, but why not optimize your work for the search engines and receive consistent, targeted traffic every day? The purpose here is to leverage your existing content using search engine optimization to get new visitors. The first step in getting your site to rank is to conduct search engine optimization on the post.  Search engine rankings can take time. 
    [Engineering] Solving duplicate content issues on e-commerce websites
    This is to ensure that the search engines, at least index your websites at page level. For example, state ’20 mm brass screw’ rather than ‘exterior 20 mm screw’ to emphasize to the search engines that the pages are indeed different. Google Search Engine duplicate content e-commerce e-commerce business PlagSpotter search engine websitePage level indexation has been facing a number of challenges from the olden days of the internet. This article focuses on how to deal with page, sentence level duplicates to boost site search performance. Handwrite original content.
  • BILL HARTZER  |  SUNDAY, MAY 2, 2010
    [Engineering] Search Engine Optimization Tip: Add a Breadcrumb Trail
    This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk about adding a breadcrumb trail to your site’s navigation. And since some search engines are now watching how long your visitors stay on your web site, it’s increasingly important to do whatever you can to help them navigate your site. Widgets.
    [Engineering] TwitterJobSearch Debuts, Helps Search Twitter for Jobs
    TwitterJobSearch has launched, the first smart job search engine that actually extracts meaning from Twitter content. TwitterJobSearch uses relevancy algorithms developed by Workhound , the UK’s largest job search engine. did a search for “search engine optimization&# on TwitterJobSearch, and found that there were 3164 SEO jobs posted right now on Twitter: TwitterJobSearch looks at the content of every tweet in context to determine its intent and break out filterable data. Tags: Search Engine Marketing Jobs Check out TwitterJobSearch. Digg this!
  • SOSHABLE  |  WEDNESDAY, MAY 29, 2013
    [Engineering] Hiplogiq’s Engagement Engine Drives Clients’ Social Success with Real-Time Leads
    ” Using a business’ keywords, location-based tracking, and social media influence scores, HipLogiq’s patented Engagement Engine(TM) technology monitors Twitter conversations in real time, looking for relevant tweets. ” When a customer downloads the offer, he or she is entered into the Engagement Engine, which is an automated email marketing follow-up system. 'Big or small, all businesses face the same day-to-day marketing and lead generation question: “How do I find new customers who are actively looking for the products and services I sell?”
  • BILL HARTZER  |  FRIDAY, MAY 14, 2010
    [Engineering] Search Engine Optimization Tip: Adding Content to your Web Site
    This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk more about content and adding content to your web site. That brings me to the most important point here: you cannot expect to create a few web pages and expect that web site to rank well in the search engines (especially Google ). Doing it Yourself.
    [Engineering] Google to Start Showing Company Logos in Search Results?
    have been in touch with Barry from Search Engine Roundtable, and as of this post, they have not yet confirmed officially with Google whether or not they’re going to be rolling out logos for rel=publisher. Search Engine Marketing 'Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship.
    [Engineering] The social prehistory of search engine marketing relevance and what it means for SEO and content
    Since ages, search engine marketing pays a dominant role in the interactive marketing mix. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more
    [Engineering] Is The New Google AdWords Ad Format Too Sneaky?
    Google Search Engine Marketing Professional Organization Search Engines 'There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. bet these new ads are going to get a lot more clicks than before. Here is a screen shot of the new ads that are showing up: Click on the image to see a larger version. Do you think these new ads are too sneaky?
    [Engineering] How Do We Get Duped By SEO [Infographic]
    search seo SEO/SEM search engine optimizationIt all starts with a title. The better the title, the stickier the title, the more likely you’ll suck us in.
    [Engineering] Social Media vs. SEO
    Tags: Search Engine Social Media Social Media Vs. SEO Social Seach
    [Engineering] Google Underlining Typos in Search Query Field
    Google Search EnginesGoogle is always testing part of their interface, and I believe that this new test will most likely be one that sticks around. Google has started underlining typos in the search query field. So, when you start typing a keyword, if what you are typing is an obvious typo, then Google will underline it in red, giving you a chance to correct it. Here are a few screen captures of what this looks like: In this case, they keyword searched is the beginning of the word “hello” with several letter “L”s in the search field. I’m joking!).
    [Engineering] Killing Birds: How to Get SEO Value from Engaging Content
    The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search engines understand what the page is about, while content that brings SEO value isn’t necessarily there to help the page rank but to help other pages on the site rank better. As a result, giving it to them gives you little chance of triggering anything negative as a result, at least not from the search engines themselves. If you are trained in search engine optimization, get one thing out of your head for the rest of this article.
  • BILL HARTZER  |  MONDAY, MAY 9, 2011
    [Engineering] Google Not Following Own Best Practices for Own Web Site
    If you go to [link] you will notice that the logo on that page, right there at the top, links to a duplicate page, [link] That is a classic “No, No&# when it comes to search engine optimization best practices. Google Search EnginesWe all have issues with our web sites at one time or another. Certainly when designing, programming, developing, and optimizing our web sites we try to make sure that we follow the industry’s best practices. But that doesn’t always happen, even if you are Google. For example, don’t link to [link] and [link] and [link]. Tweet This!
    [Engineering] Spammers Still Hurting the Search Engine Optimization Industry
    No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. The only way that the Search Engine Optimization industry is going to start to get our reputation back is if we start educating local businesses about what’s acceptable and what’s not acceptable when promoting a business online. Tags: Search Engine Marketing am amazed that there are still so many SEO snake oil salesman out there spamming small businesses. bhqi547xyn. Let me ask you one question, first. Have you ever heard of a “heated pet&# ? Until I started reading it.
    [Engineering] The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore
    As you consider your online presence and search engine optimization , the name you choose for your business can be crucial in determining whether or not you get found. Marketing Online Marketing branding branding strategy Business content facebook Google internet search engine optimization SEO the Yellow Pages web siteToday’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. There was a time when your business name was purely utilitarian.
    [Engineering] Improve Your Click-Through Rate with Rich Snippets
    More often than not, we have a very specific end result in mind when using search engines. What you may or may not have noticed lately is the increasing rate at which rich snippets are making their way into the SERPs (search engine results pages). Click to read more » Search Marketing Advice dave ashworth Google author rank rich snippets search engine marketing search engine optimization search engine results pages SERPsOf course, you already know how this works. An effective way of improving.
    [Engineering] Google “Slaps” Overly Optimized SEO Sites
    You can increase site rankings in the search engine if you do this. If you’re #1 in the search engine, are driving 100,000 visitors a day, and every single visitor leaves the first page they hit because the content is not helpful. We have several engineers on my team working on this right now. Search Engine Optimization google link building matt cutts search engine optimization seo slap sxswIn a great article by Barry Densa on his blog , Barry identifies the concept of Google penalizing, a.k.a. of time on their website.
    [Engineering] Why This Website Owner Won’t Remove a Low Quality Link
    Search Engine Optimization 'Wow, I now have heard it all. Seriously. There are reasons why website owners will not remove a link from their low quality website to your website when asked, but this one really takes the cake. For a little background, I routinely help website owners clean up the links to their website as part of my Google Penguin Recovery services. Not only do I identify low quality and toxic links to websites, I help remove those links from the web. In this case, here’s the email that I sent to this website owner. Thank you, Bill (on behalf of
    [Engineering] Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog
    Blogging Business Marketing Search Engine Optimization Social Media Google revenue seoThis is a guest post by Preston Ehrler. As a business owner, do I really have time to blog?  I’m a business owner too, and I realize that we are already pressed to our limits for time.  We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.  Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor.  It should be.
    [Engineering] Leverage the Long Tail of Search on Your Blog
    The search engines are naturally going to process all of that text to figure out what user search queries your post may be relevant to. Search Engine OptimizationThis guest post is by Eric Enge of Stone Temple Consulting. Not getting all the search traffic you would like to get to your blog? One way to improve your results is to tap into long tail search terms to use in your posts. This is not always that easy to do, so today I will explore some ideas of ways to tap into that data. The popular theory is that the long tail represents about 70% of all search traffic. The long tail!
    [Engineering] Google’s Official Search Engine Optimization Guide
    Tags: Search Engine Optimization google search engine optimization seo seo guide
    [Engineering] Blogosphere Trends + Readability Scoring
    Ever since Google implemented its reading level feature late last year, there have been rumors that your site’s categorization (basic, intermediate, or advanced) may be impacting your search engine rankings. Search Engine OptimizationDo you know your blog’s readability score? If not, there are several ways to find out. But before you go calculating, let’s talk about why you should even care. For starters, the average American adult reads at a level between eighth and ninth grade, according to the National Adult Literacy Survey. heading. I use this often. Flesch Reading Ease: 62.2
    [Engineering] Behr Paint Now Offering SEO and Search Engine Marketing Services
    But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. ” If you are a local painting contractor or have your own painting business, you can register with BehrPro and get additional marketing services: – Search Engine Optimization. Search Engine Optimization That’s a good thing.
    [Engineering] Is Google gunning for HubSpot? and Two Posts at Search Engine Watch – Web Journal – April 30th – May 2nd 2012
    This has been a very busy week for with two interviews with me appearing within a day apart, plus two new articles in Search Engine Watch Magazine, and the continued interest in the article I wrote last week on Mining for Terrorists . This week also had two key articles appearing in Search Engine Watch (normally, might have written them for, but the topics were skewed for the audiences and the opportunities to connect with larger groups, beyond the people who read my thoughts, here. Read my post and let me know what you think. Here’s why.
    [Engineering] How to Get Found Where Your Buyers are Looking: Web Presence Optimization
    It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Creates backlinks (at least in the case of do-follow sites ) that help your website rank more highly in the search engines. Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO It’s work, but well worthwhile.
    [Engineering] Traffic Technique 1: Search Engine Optimization
    Search engines “qualify” the traffic they send you, since they’re based on keyword and keyphrase searches that reflect individual users’ specific needs. To attract the right kinds of search traffic, most of us follow a few golden rules: We avoid black-hat search techniques: we don’t try to scam or trick the search engines. The more people who talk about you and link to your blog, share links to your posts, and engage with you in various ways, the more authority you’ll have—and the search engines love authority. know I have.
  • PROBLOGGER  |  MONDAY, JULY 18, 2011
    [Engineering] Maximize Social Media Traffic to Your Blog
    This can also result in back-links to your blog, which results in better search engine rankings. smart way to drive more traffic to your social profiles is actually through Search Engine Optimization—yes, that’s right, SEOing your social media profiles. One of the only parts of your Facebook pages that are seen by the search engines is the About box. Whilst the URL won’t be clickable, this will display to search engine users, and correct keywords will also push your Fan page higher in the rankings. Search Engine Optimization Social MediaConclusion.
    [Engineering] Five Ways Marketers Should Use Foursquare
    Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s , a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until 2:30. Foursquare is Changing.
    [Engineering] Take Your Expertise to the Guest Posting Circuit
    Blogs Featured Google Search Engines Social Content blog Content Marketing Facebook google marketing Matt Cutt search engine optimization WebsiteBy now, if you’ve been reading what I’ve been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub through which they can make their marketing blossom. Guest posting does not replace this. Both help.
    [Engineering] Link Building Strategies for Search Engine Optimization in Dallas October 14
    have to admit, search engine optimization (SEO) is difficult. Not only do you have to have a great website that takes into account the “best practices&# of search engine optimization, like Title Tags, Meta Tags, Heading Tags, Alt Tags, and making sure your “keywords&# are mentioned on the page, you have to deal with the constant, proper link building. To get noticed by the search engines and to get noticed by the search engines, you need to concentrate on getting links that other people will notice. What about a “grey hat&# link? Does it matter?
    [Engineering] Google Reconsideration Request: How to Get a Manual Penalty Lifted
    link building Search Engine Optimization 'If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
    [Engineering] Introducing Blekko, the Self-curated Search Engine
    It’s the search engine that prides itself on human curation. Blekko separates itself from other search engines by making use of the “/” tag—the slashtag as a search tool. Using slashtags, you can basically create your own search engine for any topic you like. The ability to tailor and customize your own search engine results packs a lot of power, and if you spend a little time browsing your whole site and coming up with ideas, you can find yourself becoming very, very creative. Introducing Blekko, the Self-curated Search Engine.
    [Engineering] When The Measures Change Everything Changes
    The economic engine of the 20 th Century relied on factories, equipment and labor to produce more things for consumption.  The economic engine of the 21 st Century relies on factories of ideas, technology and networks of minds to create more value.  This transformation is fueling our economic engines and subsequently business, governments and society in ways unforeseen in the past. 'Often change is not the result of one specific thing rather it is the convergence of numerous factors coming together to create collective change. Measuring Input to Create Improved Output.
    [Engineering] NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
    Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements. Personally, I believe that proper press releases are NOT advertorials, and, when done correctly, should be counted as part of any search engine algorithm. Public Relations Search Engine Optimization
    [Engineering] Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms
    In both PPC management as well as search engine optimization, there has been a tremendous influx of experts and services filling the ears and inboxes of prospective clients. Bing Featured Google Search Engines 'There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. There are also always going to be those who put on the uniform, slide on the aviator sunglasses , and pretend like they know how to pilot a passenger jet. Search is obscure.
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Engineering] Top 7 SEO Tips for Small Businesses
    Also, it is very common to find poorly managed SEO (Search Engine Optimization) campaigns in small businesses. This will also help your site have good domain authority and higher position on the search engine results. Business Social Media Featured Google Search Engines seo small businessStarting a new business can pose different challenges for business owners, irrespective of the product or service they are marketing. Usually, internet marketing is the last thing that entrepreneurs consider for promoting their businesses. Know your audience. The right keywords.
    [Engineering] 8 Reasons You Should Perform Regular SEO Audits of Your Website
    'Performing a search engine optimization audit of your website on a regular basis, perhaps at least once every six months, is key to maintaining your web presence and maintaining your organic search engine rankings. Here are a few: – The search engines are constantly updating their algorithms. – The search engines, as well as your own site visitors, like fresh content. – View the links to your site and clean up your link profile, which will help search engine rankings. Search Engine Optimization Make sure your are compliant.
    [Engineering] How We Increased Organic Blog Traffic by 203.5% in Less Than 3 Months – And You Can Too
    Search Engine Optimization Writing Content 'This is a guest contribution by Kristina Allen, marketing consultant for AdEspresso. Over the past couple of months my team at AdEspresso has increased our organic blog traffic by 203.5% and I’m going to share the secret of exactly how we did it! Step 1: Conduct Keyword Research. When we first started working on driving (more) organic traffic to the AdEspresso blog our team began with keyword research. We used SEOmoz but you can easily get a keyword list using Google’s free Keyword Research Tool. It should be about driving high quality traffic.
    [Engineering] Interesting Marketing Trends of Small Businesses [Infographic]
    Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media websiteSmall businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.
    [Engineering] Blogs as Attraction Engines
    I’m sitting at a camp table with Megin Hatch , who’s talking about her passion for Ethiopia and her plans around it. She had it in her head for a while when she stumbled across Lobsters in the Rough , which came to her from a serendipitous tweet. These things all connected when maybe they shouldn’t have, but Megin is driven and on a mission, and we’re hearing about it. Blogs aren’t just things to make business, though that’s what I talk about quite often. Blogs are many things. There are currencies outside of money that are much more valuable. Your thoughts?
    [Engineering] 25 Reasons Why Google Hates Your Blog
    Creating high-quality, relevant content is a must if you want your blog to be noticed by search engines but it’s only part of the picture. The very heart of search engine optimization is understanding what people are searching for online and aligning your own content to those searches. Search engines can work this information out but you are better off writing these yourself and popping those keywords in. You don’t make your URLs search engine friendly. Comments give your blog the kind of freshness that search engines just love. Your blog is a good read.
    [Engineering] An easy way to choose a profitable domain name
    Today it was announced that Facebook has aquired the domain name from Facebook the American Farm Bureau Federation for $8.5 million! domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet. am sure you can remember the beginning of Facebook. At the the time of the beginning they had the domain name Later it transformed to They paid $200,000 in August 2005 for this one. Most people who communicate online use for Facebook only the two charcaters FB. Be creative! In bound-Marketing. Blurbs.
  • SPIN SUCKS  |  TUESDAY, MARCH 20, 2012
    [Engineering] Five Ways to Build the Perfect Web Marketing Storm
    He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. Search Engine Optimization. In his writing tips, he includes: How to write for both humans and search engines (six tips). Communication Content andy crestodina Blogging content marketing Email Marketing Measurement search engine optimization social promotion spin sucks pro web marketing webinar writingI hate to admit this out loud, but I know only a fraction about content marketing for the web. ” WRONG!
    [Engineering] Using social media monitoring to improve your search engine marketing relevance
    Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’ I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. The first one is called “Four ways to take your Search Marketing. Click title to read more
    [Engineering] New Search Engine Features Beef Up Restaurant Results
    Because of the massive demand for restaurant information from local and mobile searchers, search engines are looking for ways to provide more relevant information to users. While adding a menu may or may not increase local search engine rankings, having this information available to searchers makes restaurants more attractive to eaters. Restaurants that make this information available to search engines like Yahoo! 'Google and Yahoo! are once again competing for local and mobile market-share with new features that promote additional restaurant information in search results.
    [Engineering] Will New Domain Name TLDs Carry Extra Weight in the Search Engine Rankings?
    So, with all of these new TLDs, will these new domain names carry any extra weight when it comes to search engine rankings? It’s in his best interest to spread rumors like this: if people think that they’ll get a boost in search engine rankings, people will buy more of the new TLDs. We know this currently occurs because you can see search engine preferences websites for educational search topics, likewise websites for government related search topics. 'The new generic TLDs (top level domains) are coming soon. Absolutely Not. Oh, really? What?!?
    [Engineering] Google AdWords Keyword Tool Gone: Here Are Some Alternatives
    Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool. Search Engine Marketing 'As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. You can no longer use this free online keyword research tool to get the average number of searches per month for keywords. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool. Bing Network.
    [Engineering] Search Drives the Purchase, Social Influences it… A Little
    search SEO/SEM social media search engine optimizationThe impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Because we still want the best deal possible.
    [Engineering] Google Search Quality Still Lacking After Google Farmer Update
    Google Search EnginesAs you are probably aware, Google has been in the media spotlight lately about their search quality. And today, Huffington Post published a blog post titled “ Content is Best Fresh, Not Farmed “ Oh Really? Let’s take a look at Google’s search results for a popular news item that I wrote about yesterday, Chitika’s FTC Settlement in regards to behavioral ad targeting. Let’s try a Google search for Chitika FTC. don’t think so. And even more unique, quality news articles about the subject. Post on Google Buzz. Tweet This!
    [Engineering] Content, Marketing and SEO
    I generally stay away from posting infographics, but this one on the value of content and SEO is useful and relevant enough to share, and it reinforces a lot of the messages I’ve given to clients about the increasing need to integrate all elements of digital marketing, beginning with great content which is optimised for conversions/actions, and then building on that with social elements, search engine optimisation, and federated distribution. Click for the large version.
  • SPIN SUCKS  |  MONDAY, AUGUST 20, 2012
    [Engineering] How to Select Keywords for Pay-Per-Click Campaigns
    Search engine marketing (a.k.a. Despite the fact search engine marketing is easy to use, and simple in concept, the old poker expression “it takes only a minute to learn, but a lifetime to master” could just as easily be applied to SEM. For example, if you wanted to start an AdWords campaign advertising  “search engine marketing services,” you might come up with an initial list like this one: Search engine marketing. The term “search engine marketing” is often misunderstood and therefore misused. percent of the time!
    [Engineering] Reputation Management Is Becoming Increasingly Important For Businesses & Individuals
    94% of people never click on a link past the first page meaning that it is important to ensure that the search results on the first page of search engines is positive. It is possible to get negative content removed from sites and search engines however this can often be difficult and may need to be significantly defamatory to be removed; this is why many people hire reputation management companies to help with this. Digital Footprint Google Search Engine Online Reputation Management This has led to many businesses to understand the importance of reputation management.
    [Engineering] Weekend Project: Correct Content Mistakes that are Damaging Your SEO
    Search Engine Optimization PandaThis guest post is by Sophie Lee of IBS Tales. In February 2011 my website lost 50% of its traffic overnight, and a further 20% disappeared two months later. was a victim of Google’s infamous Panda update, and like many other webmasters, my first reaction was to assume that Google had messed up—my site contains nothing but high quality, deathless prose, and I’m sure yours does too. As time went on, though, I began to realize that my site had been penalized because it deserved to be. Are you making the same mistakes? Are you sure? Panda woke me up.
    [Engineering] 5 more tips to increase blog traffic
    Blogging Tips Wordpress blog traffic tips blogging search engine optimizationTweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); EmailSharebar Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); Email Write series of short articles Be grateful when people share your.
    [Engineering] Google Not Provided Keeps Going Up
    Google Search Engines 'The data that Google is not providing , as in they are not providing which keyword brought visitors to your site, keeps going up. And it’s getting bad. Really bad if your site caters to the tech crowd. For example, for my blog on, the posts and articles on the site cater mostly to other webmasters and perhaps business owners. The more tech-savvy ones. And for my blog, the latest number of not provided users to hit the blog from Google organic search is now 71.80 percent (the past 20,000 visitors to the site via Google organic search).
    [Engineering] New Leapfish Demo Brings Even More Search Engine Power To The Table
    Not too long ago, LeapFish unveiled a demo of it’s new multi-faceted search engine to the public, and it was received with warm reviews, although it did contain many glitches that needed to be worked out. Just recently, LeapFish unveiled another demo of their product to a select few, and this time around there were many benefits to really make this search engine conglomerate much more appealing the second time around. The bookmarking capabilities of a toolbar are built right into the infrastructure of the LeapFish search engine. Tags: Search Engines leapfish
    [Engineering] Google Image Mismatch Penalty: What is It?
    Search Engine Land describes this penalty : Image mismatch is when the images on your website do not match what is shown in the Google search results. Search Engine Roundtable has posted a screen shot of the warning a website owner received. Google Search Engine Optimization Search Engines 'There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty. Bottom line?
    [Engineering] comScore April 2013 Search Engine Rankings
    'Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. percent market share of the search engine industry, which is up 0.2 In April 2013, Google’s web sites were still on top of the search market in the United States. In April 2013, Google had 66.5 percent market share–which is up 0.4
    [Engineering] The Top 6 SEO Resources for Bloggers
    Search Engine Roundtable. That’s where Search Engine Roundtable comes in. Featuring some of the most insightful analysis of the Search Engine Marketing world available, Search Engine Roundtable is a must-read. Search Engine Land. Covering literally every aspect of SEO and online marketing under the sun, Search Engine Land is a favourite among SEOs in every niche. Whether you’re after how-to tutorials, buyers’ guides, or white papers from the web’s biggest tech companies, Search Engine Land has it all. SEOmoz. Over and Out.
    [Engineering] Ten Simple Steps to make Twitter your Business Leads Machine
    Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. That leaves only one conclusion, that your future customer is active in social media as well! Which leaves a second conclusion, that your competitor is their also!
    [Engineering] 6 Reasons to Link Away from your Blog
    Blog Promotion Search Engine Optimization 'This is a guest contribution from Adam Grunwerg. The world of SEO and blogging is kind of limited in that most people will tell you the same things: “build high quality content and do personal outreach in order to receive natural authority backlinks”. For example, this awesome resource from is genuinely one of the best articles and tools I’ve ever read for link building strategies in 2013.  It offers hundreds of tips for building white hat links such as PR, competitions, tools, interviews and tests. Useful Resource for Readers.
    [Engineering] Boost Your Blog #7: Interlink Your Posts
    Search Engine OptimizationContinuing our discussion of things you should be doing right now to improve your blog , today’s tip is: 7. Interlink your posts. Another task that I try to do on a regular basis (not as regularly as I should!) is going back through old posts in my archives and looking for opportunities to interlink them. Many times bloggers write multiple posts on their blog on related topics, and each one is an opportunity to interlink relevant content. Pay particular attention to opportunities to link to your own products in older posts—this can be a money spinner.
    [Engineering] It is Time to Re-Evaluate Meta Description Tags
    “Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate meta descriptions across pages”, says Barry Schwartz from Search Engine Land. Search Engine Optimization 'Here we go again. It looks like it’s time to re-evaluate meta description tags, another standard web element that has been around ever since the beginning of the internet (or it seems that way). It was obvious to everyone, or obvious to most, that we don’t really need the meta keywords tag. But now the meta description tag? Really?
    [Engineering] The Secret To Providing Value
    Answering pressing questions is a winning strategy for search engines and people. These posts tend to do particularly well in the search engines. Featured Guest Post blog business Chicago FAQ google Google Analytics search engine optimization Web search engineThe nature of search is expanding. Your business + your town) will always be a good search phrase for customers to figure out who you are and what you’re up to. But it shouldn’t be the only way you’re visible. Readers have questions about your industry. ve talked a lot lately about writing for people.
    [Engineering] March 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. posted February 2012 search engine rankings , as well, if you would like to compare February 2012 with March 2012. During March 2012, according to comScore, “Google Sites led the U.S. explicit core search market in March with 66.4 Sites with 13.7
    [Engineering] Infoseek Trademark and Domain Name to Be Auctioned December 8th
    Do you want to own the trademark and domain name of a former search engine? The trademark and domain name of Infoseek , a search engine originally founded in 1994 by Steve Kirsch and the first search engine to sell advertising on a CPM (Cost Per Thousand Impressions) basis, will be put up for auction on December 8, 2010. Certainly this is a great opportunity for someone to acquire not only part of internet search engine history, but possibly revive the search engine. Tags: Search Engines Well, here is your chance. Search (which is powered by
    [Engineering] Guest post: Pandering to popularity: 7 ways to optimize your site for Google Penguin
    Google Tips Penguin search engine optimization Web search engineThe following is a guest post by Peter Nevis. His bio is at the end of the article.As Google's algorithms change, you must alter your site to meet the new SEO requirements. In April 2012, Google launched their ‘Penguin’ update, which is an algorithm change designed to reward sites that offer a good user experience. Here are 7 tips to making your site attractive to Google's new Penguin algorithm.
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