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    [Engineering] 5 Keys to Ensure Your Business Blog Content is SEO Friendly
    They offer a valuable opportunity to increase exposure to your website and improve your search engine rankings with each and every post you create. Search engines give great weight to content that’s housed within title and header tags. Second, images have the ability to appear in a search engine’s image search; a function completely separate from the typical organic search results. These not only increase the number of links to your pages (a huge factor in search engine rankings), but they also give you a chance to integrate those keywords again. Not SEO savvy?
    [Engineering] Danny Goodwin Leaving Search Engine Watch as Editor
    Danny Goodwin, the Editor of Search Engine Watch , is leaving Incisive Media. Mr. Goodwin has been at Search Engine Watch since 2007, and is going to work for LinkDex. Mike came on in 2009 and was phenomenal at Search Engine Watch. ” On Webcology, Danny continued to talk about what’s next for Search Engine Watch: “There will be a learning curve, and Danny Sullivan started SEW back in the day… Search Engine Watch was declared dead when Danny Sullivan left. They need to make Search Engine Watch their own, and take it to the next level.”
    [Engineering] Search Engine Technology Patent Portfolio Up for Auction
    ICAP Patent Brokerage is auctioning off a patent portfolio that enhances search engine functionality from Jason A. This search engine technology patent portfolio discloses search engine technology that can “significantly enhance functionality and user interaction compared to current conventional systems.” – Using this search engine system, a user can provide comments or tags to search results, determine relationships, and link them accordingly. Search Engine TechnologyDenise.
    [Engineering] Google Now Showing Bing Search Results in Google Organic Search Results
    seriously thought that Google had some sort of filter for this, that they would not rank or show search results from another search engine or other “low quality content” in their search results. Here’s the actual page that is ranking: And here is the search result in Google: Google Search Engines Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Yes, I’m joking. That’s right, is now showing up in Google’s search results. Really, Google?
    [Engineering] Google Search Quality Still Lacking After Google Farmer Update
    Google Search EnginesAs you are probably aware, Google has been in the media spotlight lately about their search quality. And today, Huffington Post published a blog post titled “ Content is Best Fresh, Not Farmed “ Oh Really? Let’s take a look at Google’s search results for a popular news item that I wrote about yesterday, Chitika’s FTC Settlement in regards to behavioral ad targeting. Let’s try a Google search for Chitika FTC. We see some news articles, my blog post/article about the subject, and then we even see the FTC web site. Tweet This!
    [Engineering] Do Google +1s and Shares Help Search Engine Rankings?
    The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. Since Google does not fully trust social shares (yet), there is no way that Google would trust a social share, even if it’s a Google+ social share or +1, without combining that “factor” with other search engine rankings factors. But they only count when they’re combined with other search engine ranking factors. So, that begs the question here: Do Google +1s and Shares Help Search Engine Rankings? Let me explain. You bet they do!
    [Engineering] Sneak Peak: Google Webmaster Tools Search Impact Report
    Google Search Engines I was just granted access to the new Google Webmaster Tools Search Impact report , which is going to be available in Google Webmaster Tools. The Search Impact report is currently in Alpha (not even in Beta yet), but it offers a lot more insight into what’s going on with your website. If you’ve been granted access it should show up at the URL above. It will eventually show up for everyone who has a Google Webmaster Tools account, and you’ll be able to analyze more search data about your site. You can also compare and filter across these dimensions.
  • BILL HARTZER  |  FRIDAY, JULY 11, 2014
    [Engineering] The Real Reason Google Removed Google Authorship Photos From Search Results
    ” Google Search Engines Relevant content in organic search results distracts people from clicking on sponsored search advertisements. — Bill Slawski (@bill_slawski) July 11, 2014. know that’s a really long title for this post, but I wanted to get to the point with the headline. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? wrote in my post about Google removing Google Authorship photos that John Mueller from Google responded with a reason. Now, I understand a little bit more about his statement to me.
    [Engineering] Google’s CookieChoices.Org Search Engine Now 404 , the search engine (a version of Google) that Google registered and then put live for a few days is now gone. RT @bhartzer : Google's [link] search engine is now LIVE [link]. Domain Names Google Search Engines Well, I didn’t expect that. Or maybe I did? Back in mid May, right after the European ruling came down related to the “right to remove” your details from Google, a mysterious domain name called was registered. The whois record showed that it was, in fact, owned by Google and pointed to their name servers.
    [Engineering] CTR: An Up-And-Comer in the Ranking Factors?
    “It’s pretty clear that any reasonable search engine would use click data on their own results to feed back into ranking to improve the quality of search results. Building a feedback loop is a fairly obvious step forward in quality for both search and recommendations systems, and a smart search engine would incorporate the data. Search EnginesShare. Tommy Swanson is a social media specialist  for KMA , A Pursuant Company. Swanson is in charge of SEO and social media for numerous nationally recognized non-profit organizations. Role in PPC. It’s logical.
    [Engineering] Using Structured Data? Your Website Could Lose Traffic to Google
    If you search for: define:search engine optimization. Related posts: Use May Infringe Upon Search Engine Patents As you probably know by now, Google, Bing, and Yahoo! Search Engine Optimization: Recovering Lost Traffic and Links on your Website Wouldn’t it be great to be able to magically discover. Google Search Engines If you are using structured data on your website, or marking up your website’s code using code, it could ultimately cost you page views and visits from Google. As a result, they lose page views, visitors, and traffic.
    [Engineering] Internet Marketing and SEO Analyst Job Opening
    Search Engine Marketing JobsCS Creative is seeking an Internet Marketing Analyst, to work client-side with a leading technology company based in Dallas. This position will be responsible for keyword research, optimizing and coding various pages in HTML. The role involves working closely with the MarCom department and product line managers. It is a full-time contract position for 6-12 months with a possibility to extend. Job Responsibilities. Work with various product line managers and team members regarding content optimization and keyword research. Compile findings and provide analysis.
  • SOSHABLE  |  MONDAY, AUGUST 19, 2013
    [Engineering] The Newest Spam in 2013
    Search Engines Is there anything better than a nice breakfast of crispy hot spam? Oh…what’s that you say? Pretty much anything? Well, guess what buttercup…Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of  spammers (the ones who give SEO a bad name to begin with) just move on like locusts, looking for the next technique to earn them a few bucks before Google catches on, leaving a landscape of destroyed sites in their wake. Can you see where the spam is getting fried yet?
    [Engineering] New Search Engine Features Beef Up Restaurant Results
    Because of the massive demand for restaurant information from local and mobile searchers, search engines are looking for ways to provide more relevant information to users. While adding a menu may or may not increase local search engine rankings, having this information available to searchers makes restaurants more attractive to eaters. Restaurants that make this information available to search engines like Yahoo! Google and Yahoo! are once again competing for local and mobile market-share with new features that promote additional restaurant information in search results.
    [Engineering] 6 Tricks how to increase backlinks and grow your pagerank the smart way
    Mostly, all the intrepreneurs who are in the internet will have their marketing strategy for getting found online with the search engines. And in that too, one would like to grow search engine rankings so that the chances of their business improve with search engine marketing. Inviting other authors who can write contents appropriate to your website will be very much useful for generating search engine traffic. This is almost imperative in order to grow your business. For this purpose inbound marketing agency should get to work and extend that as much as it can.
    [Engineering] Your Google+ Company Page: Launch & Pause
    Social Media Brand Business Google Google+ Page Search EnginesGoogle+ Pages are available for your company or organization. Whether you know how you’ll use it yet or not, go create yours. We can think about the promotion and practice a bit later. One thing you do need to consider is what type of page you’ll create. There are 4 choices : Local Business or Place (These pages get a map. Great for hotels, salons, taverns, landscapers. localized business). Product or Brand. Company, Institution, Organization. and then you can promote the page. Choose the type of page.
    [Engineering] Six Skills Every PR Pro Needs
    Search Engine Optimization. Now we have to take that skill and learn how to optimize our content so it’s being crawled by the search engines, while also being highly valuable and engaging. Search Engine Marketing. Communication Trends content marketing inbound marketing integration pr industry PR pros results search engine marketing search engine optimizationIf you missed it a few weeks ago, the New York Times  wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. Content Marketing.
    [Engineering] Multiple Reconsideration Requests Might Result in Another Google Warning
    Search Engine Optimization If you file multiple reconsideration requests after your website was manually penalized by Google, then there is a good chance that Google will give you another warning. That warning message from Google might just ask you to wait a few weeks before you file another reconsideration request. I’ve written before about Google reconsideration requests and what is required in order to get a manual penalty revoked by Google (for unnatural links to your website). This may involve contacting web masters of the sites with the inorganic links on them.
    [Engineering] Google No Longer Passing Keyword Referral Data for All Users
    In my opinion, this is a huge philosophical change that Google has made, and they literally just turned the Search Engine Optimization industry on its head (and shook really, really hard). Search Engine Optimization Wow, I knew this day was coming at some point, but I really didn’t expect that this change would happen this soon. Google no longer is passing keyword referral data through to websites. Google just made a huge change: if you search at Google, it appears that all searches (even from [link] are now secure, https searches. For all users. What does this mean?
    [Engineering] Google AdWords Keyword Tool Gone: Here Are Some Alternatives
    Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool. Search Engine Marketing As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. You can no longer use this free online keyword research tool to get the average number of searches per month for keywords. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool. Bing Network.
    [Engineering] Why I am No Longer a Link Builder But Now a Content Publicist
    Here we are in the beginning of 2013 and many respected experts in the Search Engine Optimization industry offering their predictions for the year. In 2012, we have seen a lot of changes in how the search engines deal with links, which types of links they are “counting”, which links that they are telling us that are unnatural or bad, toxic links. Sponsorships – potentially devalued in 2013, but since they’re paid anyway do we really think the search engines would value these anymore? The search engines have a lot of data now. Really. Devalued.
    [Engineering] Search Engine Market Share for December 2011
    Every month about this time comScore releases their search engine rankings, the search engine market share, for the previous month. So, since it’s January 2012, we are now seeing the search engine market share for December 2011. comScore, Inc. NASDAQ: SCOR) is a leader in measuring the digital world, and released its monthly comScore qSearch analysis of the U.S. search marketplace. Google’s web sites led the core search market in December 2011 with 65.9 percent of search queries conducted. Google has 65.9 percent market share, which is up 0.5 percent (up 0.1
  • BILL HARTZER  |  MONDAY, JULY 11, 2011
    [Engineering] How to Get Your Google+ Plus Posts Indexed in Google
    As you probably know by now, I am certainly a tough critic at times when it comes to search engine optimization. After all, that’s what I do for a living (specifically organic search engine optimization). So, as you can see, it appears that Google’s organic search engine algorithm for Google+ Plus is just like every other page on the web–as how they are being treated. Search Engine OptimizationGoogle+ (also referred to as Google Plus), is the new social network by Google that is very similar to Facebook in its functionality.
    [Engineering] Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques
    In fact, it appears that all of this is because of organic search engine listings in the Google search engine. The following are statements taken directly from the affidavit: “Stein quickly followed-up his discussion by identifying and targeting certain search-engine keywords to divert web traffic to his site, including:- “elevation group, the elevation, us elevation, best elevation, elevation media, elevation marketing&# – to opportunistically palm off on my success…&#. Post on Google Buzz. Share this on Reddit. Stumble upon something good?
    [Engineering] The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR
    That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. Well, to the extent that after reading a post from Search Engine Land that Google would neither affirm no refute titled  Ex-Googler: “To Please Google With Your SEO, Forget About SEO” , I started this post with that opening thought. google seo search algorithms search engine optimization semThis morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search.
    [Engineering] It is Time to Re-Evaluate Meta Description Tags
    “Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate meta descriptions across pages”, says Barry Schwartz from Search Engine Land. Search Engine Optimization Here we go again. It looks like it’s time to re-evaluate meta description tags, another standard web element that has been around ever since the beginning of the internet (or it seems that way). It was obvious to everyone, or obvious to most, that we don’t really need the meta keywords tag. But now the meta description tag? Really?
    [Engineering] How Not to Invite Speakers to Speak at Your Event
    Search Engine Marketing Events I could have written so many different titles for this post. could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. Without even any hesitation. So, really. Do you think someone merely tweeting at you will want you to speak at their conference?
    [Engineering] For the Non-Techie PR Pro: How to Better Understand Social Media and SEO
    Search Engine Opti-what? Have an understanding of Search Engine Optimization (SEO)? Guest Post Public Relations Social Media Search Engine Optimization“Experience is life’s best teacher.”. Never have words been so true, but when it comes to technology, what you lack in experience, you can gain through simple self-teachings. This, like anything of value, takes loads of time and energy. Luckily, I’ve taken the first step for you. Here’s what I’ve found: You may think you know social media … but you don’t. such as  social media explorer and the Buzz Bin. About the Author.
  • E-LIGN  |  THURSDAY, JULY 25, 2013
    [Engineering] Why Are My Search Engine Keywords Returning (Not Provided)?
    One powerful example of this is viewing and learning from the data provided by search engines. In addition to information on referring domains, search engines typically send over the keywords searched by the visitor. The biggest search engine out there is Google, and up until a few years ago, openly shared the information they collect about the search terms used to find a particular page. The search engine went “dark” for users that are signed into their services. After The post Why Are My Search Engine Keywords Returning (Not Provided)?
    [Engineering] Google Targets ‘Scraped’ Content and ‘Content Farms’
    According to Google, its algorithm tweak “noticeably” impacted 11.8% of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”. James Barry covers Internet marketing and related topics for – a full service, Toronto-based search engine optimization firm. Tweet This! Share this on Facebook. Digg this!
    [Engineering] Let’s Face It. Google Is Search.
    Paid search is a different thing altogether and many have found success with the cheaper clicks through other search engines, but even in that case the only way to truly hit a bulk level is through Google. Bing Featured Google Infographics Search Engines bing Facebook google search engine marketing search engine optimization Twitter Web search engine yahooLet’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. Related articles.
    [Engineering] Spammers Still Hurting the Search Engine Optimization Industry
    No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. I am amazed that there are still so many SEO snake oil salesman out there spamming small businesses. The only way that the Search Engine Optimization industry is going to start to get our reputation back is if we start educating local businesses about what’s acceptable and what’s not acceptable when promoting a business online. Tags: Search Engine Marketing bhqi547xyn. Let me ask you one question, first. Have you ever heard of a “heated pet&# ? Until I started reading it.
    [Engineering] Is The New Google AdWords Ad Format Too Sneaky?
    Google Search Engine Marketing Professional Organization Search Engines There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before. Here is a screen shot of the new ads that are showing up: Click on the image to see a larger version. Do you think these new ads are too sneaky?
    [Engineering] Directory Owner Charges $1,000 to Remove Low Quality Links
    As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites. link building Search Engine Optimization If your website has been hit by any of the Google Penguin algorithm updates, then most likely you have links pointing to your website from a low quality directory. One of those low quality link directories is shown below, in a screen shot. One directory owner, though, is cashing in on link removals. And he charges $5 a link. To: “Client Name” Priority: Normal. Seriously.
    [Engineering] Google’s Own Mobile Results Ranking in Google
    Google Search Engines Well, um, this is embarrassing. Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. recent search this morning revealed that the mobile version of is ranking well in Google’s own search results. searched for the title of a blog post I wrote on Saturday night about a lawsuit. And, low and behold, Google’s mobile version (of Google Plus) is ranking #3 for that search query. Title Tag: Google+.
    [Engineering] TwitterJobSearch Debuts, Helps Search Twitter for Jobs
    TwitterJobSearch has launched, the first smart job search engine that actually extracts meaning from Twitter content. TwitterJobSearch uses relevancy algorithms developed by Workhound , the UK’s largest job search engine. The real-time relevancy engine and algorithms determine whether the post was a feed, retweet or original message, what language was used, whether the tweeter has previously posted job vacancies and how words used categorize the content. Tags: Search Engine Marketing Jobs TwitterJobSearch requires no registration and is free to use. Digg this!
    [Engineering] Book Review and Giveaway- The Commitment Engine by John Jantsch
    The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. In the book he says “A commitment engine business must always ask ‘How can we make what we give away better than what our competitors charge for?’” Want a free copy of the commitment engine? I did get a review copy of the book, but honestly I would have bought it anyway, and in fact I did. It’s making work fun. Psychic ownership. Think about it like this. Maybe not.
    [Engineering] Google Not Provided Keeps Going Up
    Google Search Engines The data that Google is not providing , as in they are not providing which keyword brought visitors to your site, keeps going up. And it’s getting bad. Really bad if your site caters to the tech crowd. For example, for my blog on, the posts and articles on the site cater mostly to other webmasters and perhaps business owners. The more tech-savvy ones. And for my blog, the latest number of not provided users to hit the blog from Google organic search is now 71.80 percent (the past 20,000 visitors to the site via Google organic search). Really?!?
    [Engineering] New search engine will highlight female leaders
    New search engine will highlight female leaders was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Miscellaneous Social Media Interviews search engine Where are the women women in technology“Behind every great man there is a great woman.” Many of us have heard and used the proverb. But, only a few have actually taken its meaning literally. Meet Melissa Pierce and Marian Mangoubi, two Chicago-based entrepreneurs who are on a quest to give influential women their due place in this world with their new [.]
    [Engineering] First-Ever SEO to Offer Bitcoin as Payment
    Starting today, I am going to go out on a limb (well, not exactly) to offer Bitcoin as payment for search engine optimization services. Starting on November 24, 2013, I am now offering one of my most sought-after services, an Search Engine Optimization Audit of a website (under 50 pages) for 1 bitcoin (which, at the current exchange rate, is equal to about $824 US Dollars. By providing Bitcoin as an option for payment of search engine optimization services such as an SEO Audit, I believe I am the first one to accept Bitcoin for payment. There are no chargebacks or fees.
    [Engineering] 29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
    If it weren’t for those web designers who put multiple H1 tags on the same web page and others who just don’t know how to build a search engine friendly site, I wouldn’t have a job cleaning up client sites. Search Engine Optimization It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. Certainly, these aren’t in any order of importance. Software As A Service. Links. Twitter.
  • BILL HARTZER  |  MONDAY, MAY 9, 2011
    [Engineering] Google Not Following Own Best Practices for Own Web Site
    If you go to [link] you will notice that the logo on that page, right there at the top, links to a duplicate page, [link] That is a classic “No, No&# when it comes to search engine optimization best practices. Google Search EnginesWe all have issues with our web sites at one time or another. Certainly when designing, programming, developing, and optimizing our web sites we try to make sure that we follow the industry’s best practices. But that doesn’t always happen, even if you are Google. For example, don’t link to [link] and [link] and [link]. Tweet This!
    [Engineering] Google Hummingbird Algorithm
    It’s not necessarily about our websites or links or other search engine ranking factors. In fact, it appears that Google has already launched this new Google Hummingbird algorithm weeks ago, just right under our noses according to TechCrunch : As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. Google Search Engines First it was Google Panda , and then we had Google Penguin. The knowledge graph and advanced search queries.
    [Engineering] Link Building Strategies for Search Engine Optimization in Dallas October 14
    have to admit, search engine optimization (SEO) is difficult. Not only do you have to have a great website that takes into account the “best practices&# of search engine optimization, like Title Tags, Meta Tags, Heading Tags, Alt Tags, and making sure your “keywords&# are mentioned on the page, you have to deal with the constant, proper link building. To get noticed by the search engines and to get noticed by the search engines, you need to concentrate on getting links that other people will notice. What about a “grey hat&# link? Does it matter?
    [Engineering] How Google Brought SEO Back to the United States
    In fact, it’s probably my biggest takeaway from that conference: With the latest round of algorithm updates in the past two years, Google has brought back search engine optimization to the United States. But, even though it was cheap, you got good search engine rankings. Search Engine Optimization During my participation at the Pubcon SFIMA Conference in Fort Lauderdale last week, William Leake mentioned something that I have not realized before. What?!? How’s that? And this outsourcing was done because it was cheap. It was cheap and it was effective.
    [Engineering] Google Webmaster Tools Now Emailing Website Owners Directly
    Google Search EnginesGoogle Webmaster Tools has changed their policy, and is now going to start emailing web site owners directly if they detect critical or important issues with your web site. Before now, Google would only notify you about these issues via Google Webmaster Tools’ interface–and you had to log in to receive the messages. Here is the email that Google Webmaster Tools sent out: From: []. Sent: Tuesday, September 11, 2012 7:42 PM. To: Bill Hartzer. Subject: Email notifications from Google Webmaster Tools.
    [Engineering] 7 Things I learned at SMX West 2015
    Search Engine Marketing Events Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. spoke at the awesome SearchFest conference in Portland, Oregon on Friday, left Portland for California, and finally on to San Jose for SMX West 2015. spoke about SEO Audits at SearchFest and then on the HTTP vs HTTPS panel at SMX West. So, during the SMX West conference, I noted several different things. Thanks, Duane! 5.
    [Engineering] Google’s CookieChoices.Org Is Now Live
    Well, now I have discovered today that it looks like there is a version of Google’s search engine on Currently, several of the links (like the links to the “sign in” doesn’t work), but most of the Google search engine is there. Google Search Engines Back on May 16, 2014, I wrote about Google registering the domain name There are links to Gmail, images, and soforth. But, I can verify that the site is hosted on Google’s IP address and on Google’s name servers.
    [Engineering] Top 5 Search Engine Optimization Audit Quick Tips
    If you have every noticed a sudden loss of website traffic or if the traffic has gone down considerably then it’s time to start thinking about a search engine optimization audit. Even if you already have someone who is taking care of your SEO for your website, it is good to have an SEO Audit done at least every 6 months to make sure that your website is performing the way it should: and having someone take a look at your website for search engine optimization issues that your SEO may have missed can be a good thing. Tags: Search Engine Optimization Digg this!
    [Engineering] It is Still Possible to Spam the Google Search Results
    link building Search Engine Optimization Breaking News : It is still possible to game the Google search results, even for commercial keyword phrases. In fact, you can even put up low-quality, low-content, spam web pages and get them to rank well in Google. Not only that, it is still possible, even when the Google Penguin and Google Panda have been in full force, to rank well with that low quality spam content and redirect visitors using a javascript redirect to another website. Can you tell that I’m disturbed by this? Well, I am. As low-quality as it gets. But I digress.
    [Engineering] Michael Kahn: Relevant Brands Need To Have A Presence on Twitter
    Michael Kahn, Senior Vice President, Client Services, at performance markting specialist Performics (Publicis Groupe/VivaKi) about the role of Twitter, amongst others from the search engine marketing perspective. Interviews Michael Kahn search engine marketing Twitter
    [Engineering] How Do We Get Duped By SEO [Infographic]
    search seo SEO/SEM search engine optimizationIt all starts with a title. The better the title, the stickier the title, the more likely you’ll suck us in.
    [Engineering] Don’t Bother With This SEO Service
    Your site will rank better in the search engines if you optimize it for the search engines, but don’t be fooled by unnecessary SEO services. The service is search engine submission services. I don’t recommend them. Many web companies call themselves SEO companies and sell useless services like search engine submission services. Did you know you don’t have to submit your website to search engines? That’s why I say stay away from search engine submission services. SEO for Small Business search engines SEO SEO services
    [Engineering] 8 Reasons You Should Perform Regular SEO Audits of Your Website
    Performing a search engine optimization audit of your website on a regular basis, perhaps at least once every six months, is key to maintaining your web presence and maintaining your organic search engine rankings. Here are a few: – The search engines are constantly updating their algorithms. – The search engines, as well as your own site visitors, like fresh content. – View the links to your site and clean up your link profile, which will help search engine rankings. Search Engine Optimization Make sure your are compliant.
    [Engineering] Relevance and Content Key in Search Engine marketing
    Since ages, search engine marketing pays a dominant role in the interactive marketing mix. Companies try to optimize their sites for keywords that are relevant to their business (and if they are good also relevant for the search engine user). They look for information via search engines, use peer review sites and more information and interaction options with other people, as they are possible in social networks and media. In the past, search engines had the monopoly of searching for information on the Internet. And the focus is shifting. That price is privacy.
    [Engineering] New Leapfish Demo Brings Even More Search Engine Power To The Table
    Not too long ago, LeapFish unveiled a demo of it’s new multi-faceted search engine to the public, and it was received with warm reviews, although it did contain many glitches that needed to be worked out. Just recently, LeapFish unveiled another demo of their product to a select few, and this time around there were many benefits to really make this search engine conglomerate much more appealing the second time around. The bookmarking capabilities of a toolbar are built right into the infrastructure of the LeapFish search engine. Tags: Search Engines leapfish
    [Engineering] Traffic Technique 1: Search Engine Optimization
    Search engines “qualify” the traffic they send you, since they’re based on keyword and keyphrase searches that reflect individual users’ specific needs. To attract the right kinds of search traffic, most of us follow a few golden rules: We avoid black-hat search techniques: we don’t try to scam or trick the search engines. The more people who talk about you and link to your blog, share links to your posts, and engage with you in various ways, the more authority you’ll have—and the search engines love authority. know I have.
    [Engineering] Why This Website Owner Won’t Remove a Low Quality Link
    Search Engine Optimization Wow, I now have heard it all. Seriously. There are reasons why website owners will not remove a link from their low quality website to your website when asked, but this one really takes the cake. For a little background, I routinely help website owners clean up the links to their website as part of my Google Penguin Recovery services. Not only do I identify low quality and toxic links to websites, I help remove those links from the web. In this case, here’s the email that I sent to this website owner. Thank you, Bill (on behalf of
    [Engineering] Google Drops Real Name Policy
    Google Search Engines Google just dropped their real name policy. So, starting now, this means that there are no restrictions on names you can use when signing up for services such as Google Plus and YouTube. As you might recall, Google+ had revised their real name policy back in 2012 , saying that only.1 percent of users have submitted name appeals, and the majority (60%) of these users want to simply add nicknames. But now, they’ve changed all that. You can use any name you want. We know you’ve been calling for this change for a while. For example, “Larry P.” but not “L.P.”–
    [Engineering] Google Penguin Recovery: Did Your Site Suffer from the Google Penguin Algorithm Update?
    Google Search Engine Optimization Search Engines How can you tell whether or not your website has suffered a traffic loss or some sort of penalty as a result of the Google Penguin updates? And if your website actually did suffer a traffic loss, you actually might not know it: especially if you are looking at your Google Analytics. Recently, I took a look at a site’s Google Analytics to see if the site suffered from Google Panda, Google Penguin, and if my intervention into the Google Penguin recovery process was needed. Again, the same thing.
    [Engineering] Growth Hacker Marketing And The Rise Of Engineers In Marketing
    These Growth Hackers are engineers, coders and entrepreneurs who don''t know (or follow) the traditional marketing path (because it''s not something they have studied or practiced). In a marketing world of real-time bidding, programmatic buying and more automation tools than you can shake a TV ad at, it would be clever to state that engineers and data are can easily overthrow an advertising system that is archaic, in a world where we understand human nature and what humans are doing online in ways most of us could never have imagined. engineer. To be useful. advertising.
    [Engineering] Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched
    As someone who has been practicing search engine optimization since 1996, I have seen many different SEO fads, schemes, and scams come up over the years. AuthorLinks strongly encourages authors to comply with all FTC guidelines for disclosure as well as any search engine guidelines for paid posts. link building Search Engine OptimizationThe first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched. The goal of AuthorLinks is to change how links in blog posts and in articles are sold.
    [Engineering] Introducing Blekko, the Self-curated Search Engine
    It’s the search engine that prides itself on human curation. Blekko separates itself from other search engines by making use of the “/” tag—the slashtag as a search tool. Using slashtags, you can basically create your own search engine for any topic you like. The ability to tailor and customize your own search engine results packs a lot of power, and if you spend a little time browsing your whole site and coming up with ideas, you can find yourself becoming very, very creative. Introducing Blekko, the Self-curated Search Engine.
    [Engineering] SEO: The Must-Dos That You Just Can’t Miss
    30,000 visits a month from search engines doesn’t carry nearly the same social proof that 30,000 Twitter followers does. It’s that first burst of activity – of social sharing and people emailing it around and links coming in – that set the stage for ranking success in the search engines. Those words are strong signals to search engines of how and whether to include your page in the search results. Links are still a huge part of how search engine algorithms rank pages, and without them, you’ll usually struggle to perform. But, it should.
    [Engineering] How to Remove Google Personalization from Google Search Results
    Barry over at Search Engine Roundtable wrote an interesting post about Google personalization and a little-known Google feature. Google Search EnginesThere is a way to turn off the Google search results’ personalization feature by appending “&pws=0″ to the Google search results URL. recall removing personalization in the search results several years ago, and keep having to use this Google feature over and over again. It seems as if you have to do it more and more often, even if you are not logged into Google. How to Install the Bookmarklet. Tweet This!
    [Engineering] March 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. posted February 2012 search engine rankings , as well, if you would like to compare February 2012 with March 2012. During March 2012, according to comScore, “Google Sites led the U.S. explicit core search market in March with 66.4 Sites with 13.7
    [Engineering] Study Google+ Ripples to See Why Posts Go Hot
    Google Search Engines Social Media Just recently, another one of my Google+ posts went hot on the Google Plus social media network. As you know, Google Authorship is tied directly to Google+, and it’s my opinion that the more of an influencer that you are on Google+ the more it will ultimately help your Google Authorship. And then when you post on your own site or even post on other sites your content will ultimately do better and be seen by more people if you’re active on Google Plus. But what’s more important here is to see WHY this post went hot and HOW it went hot.
    [Engineering] 3 Tips for Accelerated Blog Growth & Online Visibility
    Include keywords in your blog post title to help with your search engine rankings. Adding keywords to your headline is not just good for helping your website show up in Google, but it is also a proven method of increasing the click through rate (CTR) of your search engine snippet. In the past, obtaining visibility in search engines for your website was achievable with a few simple “SEO techniques” However, times have changed. Search engines are getting better at analysing actual social signals, including shares, re-tweets, and links to your content.
    [Engineering] Do Not Rely on a Bot to Do Your Online Marketing and SEO
    Whatever you do, don’t rely on a bot (a robot) to handle your online marketing and SEO (Search Engine Optimization). 10 years ago, when the search engines weren’t as sophisticated as they are now, you might have gotten away with using automated programs to create links to your website and to add social bookmarks and create auto-generated content and “articles” Times have changed. Email us back if you would like us to rank your website on major search engines like google, bing and yahoo. Search Engine Optimization What’s even worse?
    [Engineering] Google Rolls Out New Mobile Friendly Tag
    As Barry at Search Engine Roundtable points out , there is actually a mobile-friendly tag testing tool, and you can use it to see if your site is mobile-friendly and if it will display the mobile friendly tag in the search results. Google Search Engines Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results.
    [Engineering] Top Search Engine Optimization Firms for December 2009
    Every month, Top SEOs comes out with a list of what they think are the top search engine optimization firms, the top search engine optimization companies. As someone who has been in the search engine optimization industry since the mid 1990s, I can tell you that while I don’t totally agree with these “rankings&# , it could be a place to start looking if you’re wanting to hire a search engine optimization company. Related posts: comScore December 2009 Search Engine Rankings comScore, Inc. Tags: Search Engine Optimization Perhaps.
    [Engineering] SEO Relevancy: Assessing the Value of Schema
    The race to the top of search result pages is getting more fierce as search engines drive more and more traffic and revenue to businesses. The goal was to allow webmasters and SEO experts to improve how their websites appear in search engine result pages (SERP), increase click through rates (CTR) for higher visibility, and drive more relevant web traffic. Creating this common vocabulary was seen as an immediate boon for site owners who previously had to struggle with adding HTML markup to their pages in different formats according to which search engine they were targeting.
  • BILL HARTZER  |  FRIDAY, JUNE 14, 2013
    [Engineering] How To: Make Your Old Blog Posts ROCK in the Search Results
    After a period of time, your blog posts become “old news” Therefore, the search engines (mainly Google) won’t rank your old blog post as well as it previously did, even though you did everything you can: such as verify Google Authorship, get is socialized, and even get lots of links to it. blogging blogs Search Engine Optimization Blogs posts have dates on them. They’re typically just like a news article that’s posted on a local news website. Here is a little-known trick that I have been using for a while now. Copy it all. 3. Publish the page. 7.
    [Engineering] What’s New on Google Analytics
    Google has updated the  Search Engine Optimization reports to now reflect the first position of a link to your site. Look under Traffic Sources > Search Engine Optimization to see how your site rankings were updated. This change will affect your Search Engine Optimization reports, when your data in Google Analytics Search Engine Optimization reports will be calculated using the new method. Expanded Search Engine List.  The “Search Engines” report in Google Analytics is auto-populated with a list of known search engines.
    [Engineering] The Three Google+ Components that Help with Search Rankings
    They’re trying to protect the sanctity of what will become their greatest advantage in the ongoing search engine wars. Search Engine Academy Adds Google Authorship to their Newest SEO… FTC rules search bias is OK, settles on Google scraping. Blekko search engine focuses on tablets. Featured Google Google+ Search Engines Social Networks Facebook google search engine optimization Twitter Web page Web search engine yahooThey have to. This is important to understand for anyone doing research on the topic. Thus, Google+. You only see the number.
  • BILL HARTZER  |  SUNDAY, JULY 20, 2014
    [Engineering] How to Remove in Google Analytics
    Google Search Engines Web Analytics There’s a rogue website that is showing up as a referral in your Google Analytics. bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” ” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from Real visitors are generally not coming from a website called Here’s how to do that.
    [Engineering] Search Drives the Purchase, Social Influences it… A Little
    search SEO/SEM social media search engine optimizationThe impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Because we still want the best deal possible.
    [Engineering] What matters when it comes to SEO?
    found this infographic (from Search Engine Land ) that does a great job of spelling out the ingredients needed to have an effective SEO strategy. Web/Tech Information graphics Search engine optimizationSEO seems like this enigma shrouded in mystery, doesn’t it? But there is actually a science to understanding what matters in terms of success. You can download a much larger (and easier to read)  PDF of the SEO infographic by clicking here. You might also like. Marketing is Publishing and Why it Matters (Joe Pulizzi). Nothing matters more than selling.
    [Engineering] The Anatomy of a Google Reconsideration Request: Manual Link Penalty
    Google Search Engine Optimization Search Engines As you know, I have helped numerous businesses and site owners respond to Google’s manual link penalties. And get those manual link penalties removed or revoked by Google. Every site is unique, every website has different links pointing to them, and some have more bad links than others. And not all sites have received manual link penalty messages from Google. only recommend filing a formal reconsideration request if you have received a manual warning or penalty from Google. Identified the bad links. link].
    [Engineering] comScore April 2013 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. percent market share of the search engine industry, which is up 0.2 In April 2013, Google’s web sites were still on top of the search market in the United States. In April 2013, Google had 66.5 percent market share–which is up 0.4
    [Engineering] NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
    Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements. Personally, I believe that proper press releases are NOT advertorials, and, when done correctly, should be counted as part of any search engine algorithm. Public Relations Search Engine Optimization
    [Engineering] Google Reconsideration Request: How to Get a Manual Penalty Lifted
    link building Search Engine Optimization If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
    [Engineering] Will New Domain Name TLDs Carry Extra Weight in the Search Engine Rankings?
    So, with all of these new TLDs, will these new domain names carry any extra weight when it comes to search engine rankings? It’s in his best interest to spread rumors like this: if people think that they’ll get a boost in search engine rankings, people will buy more of the new TLDs. We know this currently occurs because you can see search engine preferences websites for educational search topics, likewise websites for government related search topics. The new generic TLDs (top level domains) are coming soon. Absolutely Not. Oh, really? What?!?
    [Engineering] The social prehistory of search engine marketing relevance and what it means for SEO and content
    Since ages, search engine marketing pays a dominant role in the interactive marketing mix. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more
    [Engineering] comScore January 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. percent. * “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. comScore, Inc. search marketplace. percent of search queries conducted. percent (up 0.1
    [Engineering] Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
    Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Advertising Bans.
    [Engineering] February 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 66.4 Google Sites led the U.S.
    [Engineering] Google Carousel: From an End User Perspective
    Search Engine Marketing Google recently introduced the Google Carousel , which has been appearing in the search results for more and more keyword phrases. The Google Carousel, originally referred to as the Google Local Carousel, is not just local anymore. It’s part of the Knowledge Graph , appears at the top of many search results pages, is tending to roll out more and more for a lot more keyword phrases. As an SEO professional, I was really interested in what “normal people who use Google” had to say about the Google Carousel. It’s an ad. But wait. Hate it?
    [Engineering] Gentlemint, Start Your Engines: A Pinterest for Men
    I’m sure you’ve heard your female friends obsessively talking about Pinterest, the greatest social network since sliced bread. But what about men? We need our mancave of a pinboard/social network to show off our wares. Luckily, Gentlement has accepted entered the foray.  We couldn’t wait to hear more news about them, so we decided to sit down and interview them: 1 – Tell us a little bit about yourselves. The site is co-founded by myself ( Glen Stansberry ), a web designer. The other co-founder is Brian McKinney a designer and developer. Why the moustaches? Not really.
    [Engineering] Freebase is Shutting Down in March 2015
    Google Search Engines According to a Google Plus post today , Freebase is shutting down, and will no longer be available after March 2015. The current Freebase data will be ported over into WikiData. As you probably know, I have been one of Freebase’s biggest fans , and have a lot of edits under my belt there. I’ve also told a lot of people that they should make sure they have a Freebase page because it’s a part of the Knowledge Graph. even participated in a Google Hangout about Freebase: But now Freebase is shutting down.
    [Engineering] How to Use WikiDo To Help Promote Your Business
    In a nutshell, WikiDo is a search engine specifically designed for events in your city. Because the search engine focuses solely on events, it’s easier to manage than Google (not to mention it has the clarity that so many love about Wikipedia). The What : As stated above, WikiDo is a search engine focused on events in any particular city. In total, the search engine has over 750,000 events listed in categories like social events, music, sports, food and drink, and many more. Search Engine local events search engine WikiDoYou could either: Add an Event.
    [Engineering] 3 Great Safe Alternatives to Guest Blogging
    link building Search Engine Optimization Guest blogging for SEO purposes started its downfall recently, especially with Google penalizing MyBlogGuest , and before that it was Google finding and penalizing advertorials. And before that, it was paid links in general. So, what’s the next best thing to guest blogging? What are the alternatives if you don’t want to participate in Guest Blogging? There are lots of them, but I decided to pick three that I really like right now. These aren’t necessarily in order of importance. Alternative One: Paid Media. Publish it.
    [Engineering] How Social Media Helped Get Top Search Engine Rankings with 2 Hours
    Today, I performed a really simple test to see if Likes from social media type websites could contribute to a top search engine ranking in the search engines. Granted, there are a lot of various factors here to take into account–but after analyzing the results, it appears that social media “likes&# contribute a lot when it comes to search engine rankings. So, what did I do to set up and prove my theory that social media likes contributes to search engine rankings? And yes, I am using some pretty basic Search Engine Optimization Best Practices.
    [Engineering] HOW TO: Guide to Performing Website Audits
    Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.  Cloaking content is a very risky practice which will get your website heavily penalized by search engines. This will help search engines better understand the content. Microdata creates a mode of communication between your content and search engine spiders. This helps build a trust with search engines – especially Bing. Content Optimization.
    [Engineering] Be Careful When Choosing an SEO for Google Panda or Penguin Recovery
    I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. Dear Site Owner, A while ago, the task search engines were accomplishing was to deliver a result page matching the keywords in the query box. Search Engine Optimization know that many businesses (probably you because you’re reading this) have suffered a major traffic loss and loss of revenue because of the latest Google algorithm updates: mainly the Google Panda and Google Penguin algorithm updates. So what’s the problem?
    [Engineering] This is Not How You Should Perform Link Cleanups and Link Removals For Your Website
    Our client has invested significant time and money in developing the Shopzilla® brand making it instantly recognisable amongst the public as a trustworthy and reputable online comparison shopping engine. link building Search Engine Optimization A UK-based online marketing agency named datadial recently received a threatening letter (a Cease and Desist letter) from Fox Williams LLP demanding that a link on their website be removed. The link in question was pointing to Shopzilla’s website. – Taking unfair advantage of the goodwill attached to the Trade Mark.
    [Engineering] Infoseek Trademark and Domain Name to Be Auctioned December 8th
    Do you want to own the trademark and domain name of a former search engine? The trademark and domain name of Infoseek , a search engine originally founded in 1994 by Steve Kirsch and the first search engine to sell advertising on a CPM (Cost Per Thousand Impressions) basis, will be put up for auction on December 8, 2010. Certainly this is a great opportunity for someone to acquire not only part of internet search engine history, but possibly revive the search engine. Tags: Search Engines Well, here is your chance. Search (which is powered by
    [Engineering] There is Nothing About Negative SEO in Google Webmaster Guidelines
    The guidelines all point to issues related to your website–but there are no references about doing something to your competitor’s websites that would cause their website to lose search engine rankings or get penalized. I was talking last night with Brian Reagan from the Better Business Bureau in Dallas, and he asked me if there is anything in the Google Webmaster Guidelines regarding Negative SEO. The bottom line is that Company One’s search engine rankings could possibly take a hit because of the 10 microsites with all the spam pointing to them.
    [Engineering] Get Your Site on Google’s Front Page Search
    Well, I get these all the time, from companies that claim that they can help a website’s search engine rankings. That is a far cry from being ethical or even following the guidelines of Google and the other major search engines. And it will hardly let your website stay in the search engine results. Search Engine Optimization Have you received an email (usually an unsolicited email) from someone offering to get your site on Google’s front page?
    [Engineering] Google Shows Bing Search Results URLs as Links in Google Webmaster Tools
    Google Search EnginesIn Google Webmaster Tools, Google is reporting Bing’s search result URLs as actual backlinks to a website. Google has as history of sometimes making a mistake and indexing Bing’s search results , like I found a while back. But this is the first time that I have seen that Google is actually telling webmasters that there is a link to their website: and that link is a Bing search result URL. Google shows Bing search results URLs. Definitely something that I don’t think Google planned on.
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