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    [Engineering] 29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
    If it weren’t for those web designers who put multiple H1 tags on the same web page and others who just don’t know how to build a search engine friendly site, I wouldn’t have a job cleaning up client sites. Search Engine Optimization 'It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. Certainly, these aren’t in any order of importance. Software As A Service. Links. Go figure.
    [Engineering] How to Stop Google from Using Your Photo in Ads
    ” off (make sure it is unchecked) and click “Save” Google Search Engines 'Google is updating their Terms of Service on November 11, 2013. There are several updates to their TOS, and notably one of the changes has many people in an uproar. If you follow a business on the Google+ social network, there is a chance that your endorsement could be used in an advertisement for that business, elsewhere on the web. You can read about the changes to the Terms of Service. They can use your photo (avatar) or your name in an advertisement for that business. October 11, 2013.
    [Engineering] How to Allow Search Engines to Index Your Facebook Profile
    As you may be aware, Facebook has, very publicly, said that they do not want search engines like Google and Bing to index your Facebook profile. Now you can fight back if you want: here is how to allow the search engines like Google to index your private Facebook profile. As you can see below, I just downloaded all of my “private&# Facebook data and am now allowing all of it to get indexed by the search engines. In any event, I decided that it was about time that the search engines, such as Google and Bing, be allowed to index my Facebook information.
    [Engineering] Multiple Reconsideration Requests Might Result in Another Google Warning
    Search Engine Optimization 'If you file multiple reconsideration requests after your website was manually penalized by Google, then there is a good chance that Google will give you another warning. That warning message from Google might just ask you to wait a few weeks before you file another reconsideration request. I’ve written before about Google reconsideration requests and what is required in order to get a manual penalty revoked by Google (for unnatural links to your website). lot more effort is required. Removing links takes time. Well, it doesn’t work that way.
    [Engineering] The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR
    That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. Well, to the extent that after reading a post from Search Engine Land that Google would neither affirm no refute titled  Ex-Googler: “To Please Google With Your SEO, Forget About SEO” , I started this post with that opening thought. When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled,  The 6 Basic Components Of A Strong SEO Strategy For Online Retailers.
    [Engineering] Google Hummingbird Algorithm
    It’s not necessarily about our websites or links or other search engine ranking factors. In fact, it appears that Google has already launched this new Google Hummingbird algorithm weeks ago, just right under our noses according to TechCrunch : As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. Google Search Engines 'First it was Google Panda , and then we had Google Penguin. The knowledge graph and advanced search queries.
  • SOSHABLE  |  FRIDAY, MAY 18, 2012
    [Engineering] SEO Crisis Management for Websites Affected by Google Penguin
    Websites cannot setup different pages for users and search engines or include hidden links, text and doorway pages. Featured Google Search Engines google Google Penguin Gostiny Dvor Matt Cutts search engine optimization Search engine results page Web search engine WebsiteTo keep its search results relevant and free of spam, Google introduced its latest update Google Penguin. With each update introduced by Google, websites should be optimized to get rid of spam and continue ranking well in SERPs. What websites should avoid. Long term plans for in-house SEO.
    [Engineering] Top Search Engine Optimization Firms for December 2009
    Every month, Top SEOs comes out with a list of what they think are the top search engine optimization firms, the top search engine optimization companies. As someone who has been in the search engine optimization industry since the mid 1990s, I can tell you that while I don’t totally agree with these “rankings&# , it could be a place to start looking if you’re wanting to hire a search engine optimization company. Related posts: comScore December 2009 Search Engine Rankings comScore, Inc. Tags: Search Engine Optimization Perhaps.
    [Engineering] 21 People I Want to Hear Speak at Pubcon NOLA 2014
    Search Engine Marketing Events 'The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week. don’t remember how many PubCon conferences I’ve been to and spoken on panels at, but it’s going on at least 10, perhaps 15 of them. There’s a reason why I always look forward to PubCon, and it’s mainly because of the speakers and the sessions: and the content that they present. Craig Paddock – Lots of knowledge of Keyword Research.
  • PROBLOGGER  |  SUNDAY, JUNE 26, 2011
    [Engineering] How to Use SEO Wisely for Long-term Profits
    By now, we have all read about the basics of search engine optimization.  I know this because shamefully, it was only recently I realized that most of my content isn’t search engine optimized. That’s great and all, but why not optimize your work for the search engines and receive consistent, targeted traffic every day? The purpose here is to leverage your existing content using search engine optimization to get new visitors. The first step in getting your site to rank is to conduct search engine optimization on the post.  Search engine rankings can take time. 
    [Engineering] Gentlemint, Start Your Engines: A Pinterest for Men
    I’m sure you’ve heard your female friends obsessively talking about Pinterest, the greatest social network since sliced bread. But what about men? We need our mancave of a pinboard/social network to show off our wares. Luckily, Gentlement has accepted entered the foray. We couldn’t wait to hear more news about them, so we decided to sit down and interview them: 1 – Tell us a little bit about yourselves. The site is co-founded by myself ( Glen Stansberry ), a web designer. The other co-founder is Brian McKinney a designer and developer. 2 – Why the name? Not really.
    [Engineering] Social Media vs. SEO: My Approach
    There’s a lot of traffic to be had on both search engines and social media. Example 1 : on my first photography site (which is no longer active) I relied much more heavily upon search engine traffic than social media traffic to achieve my goals. suspect the search engines are paying more attention to what’s being shared on social media in the way they rank sites. Tags: Search Engine Optimization Social Media The SEO vs. social media debate is one that has been going on for a number of years now, and it hasn’t abated. It’d be email.
    [Engineering] Solving duplicate content issues on e-commerce websites
    This is to ensure that the search engines, at least index your websites at page level. For example, state ’20 mm brass screw’ rather than ‘exterior 20 mm screw’ to emphasize to the search engines that the pages are indeed different. Google Search Engine duplicate content e-commerce e-commerce business PlagSpotter search engine websitePage level indexation has been facing a number of challenges from the olden days of the internet. This article focuses on how to deal with page, sentence level duplicates to boost site search performance. Handwrite original content.
  • BILL HARTZER  |  SUNDAY, MAY 2, 2010
    [Engineering] Search Engine Optimization Tip: Add a Breadcrumb Trail
    This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk about adding a breadcrumb trail to your site’s navigation. And since some search engines are now watching how long your visitors stay on your web site, it’s increasingly important to do whatever you can to help them navigate your site. Widgets.
    [Engineering] TwitterJobSearch Debuts, Helps Search Twitter for Jobs
    TwitterJobSearch has launched, the first smart job search engine that actually extracts meaning from Twitter content. TwitterJobSearch uses relevancy algorithms developed by Workhound , the UK’s largest job search engine. did a search for “search engine optimization&# on TwitterJobSearch, and found that there were 3164 SEO jobs posted right now on Twitter: TwitterJobSearch looks at the content of every tweet in context to determine its intent and break out filterable data. Tags: Search Engine Marketing Jobs Check out TwitterJobSearch. Digg this!
  • BILL HARTZER  |  FRIDAY, MAY 14, 2010
    [Engineering] Search Engine Optimization Tip: Adding Content to your Web Site
    This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk more about content and adding content to your web site. That brings me to the most important point here: you cannot expect to create a few web pages and expect that web site to rank well in the search engines (especially Google ). Doing it Yourself.
    [Engineering] The social prehistory of search engine marketing relevance and what it means for SEO and content
    Since ages, search engine marketing pays a dominant role in the interactive marketing mix. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more
    [Engineering] Is The New Google AdWords Ad Format Too Sneaky?
    Google Search Engine Marketing Professional Organization Search Engines 'There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. bet these new ads are going to get a lot more clicks than before. Here is a screen shot of the new ads that are showing up: Click on the image to see a larger version. Do you think these new ads are too sneaky?
    [Engineering] How Do We Get Duped By SEO [Infographic]
    search seo SEO/SEM search engine optimizationIt all starts with a title. The better the title, the stickier the title, the more likely you’ll suck us in.
    [Engineering] The Secret To Providing Value
    Answering pressing questions is a winning strategy for search engines and people. These posts tend to do particularly well in the search engines. Featured Guest Post blog business Chicago FAQ google Google Analytics search engine optimization Web search engineThe nature of search is expanding. Your business + your town) will always be a good search phrase for customers to figure out who you are and what you’re up to. But it shouldn’t be the only way you’re visible. Readers have questions about your industry. ve talked a lot lately about writing for people.
    [Engineering] Google Underlining Typos in Search Query Field
    Google Search EnginesGoogle is always testing part of their interface, and I believe that this new test will most likely be one that sticks around. Google has started underlining typos in the search query field. So, when you start typing a keyword, if what you are typing is an obvious typo, then Google will underline it in red, giving you a chance to correct it. Here are a few screen captures of what this looks like: In this case, they keyword searched is the beginning of the word “hello” with several letter “L”s in the search field. I’m joking!).
  • BILL HARTZER  |  MONDAY, MAY 9, 2011
    [Engineering] Google Not Following Own Best Practices for Own Web Site
    If you go to [link] you will notice that the logo on that page, right there at the top, links to a duplicate page, [link] That is a classic “No, No&# when it comes to search engine optimization best practices. Google Search EnginesWe all have issues with our web sites at one time or another. Certainly when designing, programming, developing, and optimizing our web sites we try to make sure that we follow the industry’s best practices. But that doesn’t always happen, even if you are Google. For example, don’t link to [link] and [link] and [link]. Tweet This!
    [Engineering] Spammers Still Hurting the Search Engine Optimization Industry
    No wonder the SEO ( Search Engine Optimization ) industry has such as bad reputation. The only way that the Search Engine Optimization industry is going to start to get our reputation back is if we start educating local businesses about what’s acceptable and what’s not acceptable when promoting a business online. Tags: Search Engine Marketing am amazed that there are still so many SEO snake oil salesman out there spamming small businesses. bhqi547xyn. Let me ask you one question, first. Have you ever heard of a “heated pet&# ? Until I started reading it.
    [Engineering] 8 Reasons You Should Perform Regular SEO Audits of Your Website
    'Performing a search engine optimization audit of your website on a regular basis, perhaps at least once every six months, is key to maintaining your web presence and maintaining your organic search engine rankings. Here are a few: – The search engines are constantly updating their algorithms. – The search engines, as well as your own site visitors, like fresh content. – View the links to your site and clean up your link profile, which will help search engine rankings. Search Engine Optimization Make sure your are compliant.
    [Engineering] Why This Website Owner Won’t Remove a Low Quality Link
    Search Engine Optimization 'Wow, I now have heard it all. Seriously. There are reasons why website owners will not remove a link from their low quality website to your website when asked, but this one really takes the cake. For a little background, I routinely help website owners clean up the links to their website as part of my Google Penguin Recovery services. Not only do I identify low quality and toxic links to websites, I help remove those links from the web. In this case, here’s the email that I sent to this website owner. Thank you, Bill (on behalf of
    [Engineering] Leverage the Long Tail of Search on Your Blog
    The search engines are naturally going to process all of that text to figure out what user search queries your post may be relevant to. Search Engine OptimizationThis guest post is by Eric Enge of Stone Temple Consulting. Not getting all the search traffic you would like to get to your blog? One way to improve your results is to tap into long tail search terms to use in your posts. This is not always that easy to do, so today I will explore some ideas of ways to tap into that data. The popular theory is that the long tail represents about 70% of all search traffic. The long tail!
    [Engineering] URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains
    Search Engine Optimization domains search engine trafficThis guest post is by Rob Henry of K2L Marketing. Regular Google users will know that one of the easiest ways to get a good ranking in its search results is for your web address to exactly match the search query. Get it spot-on and, until recently, you’ve been almost assured of a position close to the top, and often in the number-one slot on page one of the SERPs. According to a Cutts’ tweet on September 28th, 0.6% of English-US queries will be noticeably affected. What they said. Unrelated to Panda/Penguin.
    [Engineering] Google’s Official Search Engine Optimization Guide
    Tags: Search Engine Optimization google search engine optimization seo seo guide
    [Engineering] Behr Paint Now Offering SEO and Search Engine Marketing Services
    But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. ” If you are a local painting contractor or have your own painting business, you can register with BehrPro and get additional marketing services: – Search Engine Optimization. Search Engine Optimization That’s a good thing.
    [Engineering] Social Media’s Role in Automotive SEO
    Business Social Media Search Engines Automotive SEO google search engines tips videoMany in the social media industry got started from search marketing. In early 2007, many in the SEO world started noticing the benefits that social held over the various search algorithms and gave it a look. From there, a lot of them were hooked. Despite a toning-down of social media links as credible sources for link-authority, there has been a rise of other social signals that both Google and Bing explore. Google+ is having a clear and tangible effect on search.
    [Engineering] How I Tweaked my WordPress Blog to Rank Better in the Search Engines
    As bloggers and website owners, improving our websites is an absolute must, and search engine optimization is important if we want to get more traffic through search engines. But I also knew that I couldn’t have the old pages and the new posts existing together because that would create duplicate content issues for my site with the search engines. also preferred to have more pages indexed by the search engines anyway. How I Tweaked my WordPress Blog to Rank Better in the Search Engines. Search Engine Optimization SEO wordpressHere’s how I did it.
    [Engineering] Weekend Project: Correct Content Mistakes that are Damaging Your SEO
    Search Engine Optimization PandaThis guest post is by Sophie Lee of IBS Tales. In February 2011 my website lost 50% of its traffic overnight, and a further 20% disappeared two months later. was a victim of Google’s infamous Panda update, and like many other webmasters, my first reaction was to assume that Google had messed up—my site contains nothing but high quality, deathless prose, and I’m sure yours does too. As time went on, though, I began to realize that my site had been penalized because it deserved to be. Are you making the same mistakes? Are you sure? Panda woke me up.
    [Engineering] Traffic Technique 1: Search Engine Optimization
    Search engines “qualify” the traffic they send you, since they’re based on keyword and keyphrase searches that reflect individual users’ specific needs. To attract the right kinds of search traffic, most of us follow a few golden rules: We avoid black-hat search techniques: we don’t try to scam or trick the search engines. The more people who talk about you and link to your blog, share links to your posts, and engage with you in various ways, the more authority you’ll have—and the search engines love authority. know I have.
    [Engineering] Link Building Strategies for Search Engine Optimization in Dallas October 14
    have to admit, search engine optimization (SEO) is difficult. Not only do you have to have a great website that takes into account the “best practices&# of search engine optimization, like Title Tags, Meta Tags, Heading Tags, Alt Tags, and making sure your “keywords&# are mentioned on the page, you have to deal with the constant, proper link building. To get noticed by the search engines and to get noticed by the search engines, you need to concentrate on getting links that other people will notice. What about a “grey hat&# link? Does it matter?
    [Engineering] Google to Start Showing Company Logos in Search Results?
    have been in touch with Barry from Search Engine Roundtable, and as of this post, they have not yet confirmed officially with Google whether or not they’re going to be rolling out logos for rel=publisher. Search Engine Marketing 'Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship.
    [Engineering] Google Reconsideration Request: How to Get a Manual Penalty Lifted
    link building Search Engine Optimization 'If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
    [Engineering] Introducing Blekko, the Self-curated Search Engine
    It’s the search engine that prides itself on human curation. Blekko separates itself from other search engines by making use of the “/” tag—the slashtag as a search tool. Using slashtags, you can basically create your own search engine for any topic you like. The ability to tailor and customize your own search engine results packs a lot of power, and if you spend a little time browsing your whole site and coming up with ideas, you can find yourself becoming very, very creative. Introducing Blekko, the Self-curated Search Engine.
    [Engineering] NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
    Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements. Personally, I believe that proper press releases are NOT advertorials, and, when done correctly, should be counted as part of any search engine algorithm. Public Relations Search Engine Optimization
    [Engineering] New Search Engine Features Beef Up Restaurant Results
    Because of the massive demand for restaurant information from local and mobile searchers, search engines are looking for ways to provide more relevant information to users. While adding a menu may or may not increase local search engine rankings, having this information available to searchers makes restaurants more attractive to eaters. Restaurants that make this information available to search engines like Yahoo! 'Google and Yahoo! are once again competing for local and mobile market-share with new features that promote additional restaurant information in search results.
    [Engineering] Will New Domain Name TLDs Carry Extra Weight in the Search Engine Rankings?
    So, with all of these new TLDs, will these new domain names carry any extra weight when it comes to search engine rankings? It’s in his best interest to spread rumors like this: if people think that they’ll get a boost in search engine rankings, people will buy more of the new TLDs. We know this currently occurs because you can see search engine preferences websites for educational search topics, likewise websites for government related search topics. 'The new generic TLDs (top level domains) are coming soon. Absolutely Not. Oh, really? What?!?
    [Engineering] Using social media monitoring to improve your search engine marketing relevance
    Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’ I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. The first one is called “Four ways to take your Search Marketing. Click title to read more
    [Engineering] Why PR Should Not Own SEO (Nor Social Media or Content Marketing)
    Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search MarketingSocial media, content marketing and search (SEO and SEA) must be integrated. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.].
    [Engineering] Google AdWords Keyword Tool Gone: Here Are Some Alternatives
    Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool. Search Engine Marketing 'As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. You can no longer use this free online keyword research tool to get the average number of searches per month for keywords. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool. Bing Network.
    [Engineering] Search Drives the Purchase, Social Influences it… A Little
    search SEO/SEM social media search engine optimizationThe impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Because we still want the best deal possible.
    [Engineering] Google Search Quality Still Lacking After Google Farmer Update
    Google Search EnginesAs you are probably aware, Google has been in the media spotlight lately about their search quality. And today, Huffington Post published a blog post titled “ Content is Best Fresh, Not Farmed “ Oh Really? Let’s take a look at Google’s search results for a popular news item that I wrote about yesterday, Chitika’s FTC Settlement in regards to behavioral ad targeting. Let’s try a Google search for Chitika FTC. don’t think so. And even more unique, quality news articles about the subject. Post on Google Buzz. Tweet This!
  • SOSHABLE  |  MONDAY, MAY 14, 2012
    [Engineering] Speaking at the Automotive Boot Camp in Vegas this Week
    With many of the attendees being PCG clients, we don’t expect to see too many bad things going on with the search engine optimization, but not everyone is with PCG so there will definitely be some who need help. Automotive Social Media Educational Social Media Featured Google Search Engines automotive Brian Pasch Internet marketing search engine optimization VegasThere’s good and bad about speaking engagements in Vegas. The good part is that the city is ideal with plenty of hotel rooms and conference space to make anyone comfortable and productive.
    [Engineering] The Top 6 SEO Resources for Bloggers
    Search Engine Roundtable. That’s where Search Engine Roundtable comes in. Featuring some of the most insightful analysis of the Search Engine Marketing world available, Search Engine Roundtable is a must-read. Search Engine Land. Covering literally every aspect of SEO and online marketing under the sun, Search Engine Land is a favourite among SEOs in every niche. Whether you’re after how-to tutorials, buyers’ guides, or white papers from the web’s biggest tech companies, Search Engine Land has it all. SEOmoz. Over and Out.
    [Engineering] 5 more tips to increase blog traffic
    Blogging Tips Wordpress blog traffic tips blogging search engine optimizationTweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); EmailSharebar Tweet(function() { var s = document.createElement('SCRIPT'), s1 = document.getElementsByTagName('SCRIPT')[0]; s.type = 'text/javascript'; s.async = true; s.src = '[link] s1.parentNode.insertBefore(s, s1); })(); Email Write series of short articles Be grateful when people share your.
    [Engineering] Google Not Provided Keeps Going Up
    Google Search Engines 'The data that Google is not providing , as in they are not providing which keyword brought visitors to your site, keeps going up. And it’s getting bad. Really bad if your site caters to the tech crowd. For example, for my blog on, the posts and articles on the site cater mostly to other webmasters and perhaps business owners. The more tech-savvy ones. And for my blog, the latest number of not provided users to hit the blog from Google organic search is now 71.80 percent (the past 20,000 visitors to the site via Google organic search).
  • BILL HARTZER  |  FRIDAY, MAY 11, 2012
    [Engineering] How NOT to Build Links to Your Website: Courtesy of American Express
    As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. We add your website (create a link) to our highly used social bookmarking websites so that search engines can index a link to your website and members of these bookmarking websites can access your website. These links help build your search engine credibility and are very beneficial to your SEO campaign. Search engines use this text to determine the subject of your page and the targeted page. Not exactly.
    [Engineering] New Leapfish Demo Brings Even More Search Engine Power To The Table
    Not too long ago, LeapFish unveiled a demo of it’s new multi-faceted search engine to the public, and it was received with warm reviews, although it did contain many glitches that needed to be worked out. Just recently, LeapFish unveiled another demo of their product to a select few, and this time around there were many benefits to really make this search engine conglomerate much more appealing the second time around. The bookmarking capabilities of a toolbar are built right into the infrastructure of the LeapFish search engine. Tags: Search Engines leapfish
    [Engineering] Google Image Mismatch Penalty: What is It?
    Search Engine Land describes this penalty : Image mismatch is when the images on your website do not match what is shown in the Google search results. Search Engine Roundtable has posted a screen shot of the warning a website owner received. Google Search Engine Optimization Search Engines 'There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty. Bottom line?
    [Engineering] Ten Simple Steps to make Twitter your Business Leads Machine
    Social media has become an important communication channel for businesses online. Its importance is growing by the technology developments for social media analytics which enable businesses and there for marketing responsible employees to exactly show the ROI of social media marketing to their executives! Companies increasingly embrace social media and the other important strategies like content marketing and real time marketing an. That leaves only one conclusion, that your future customer is active in social media as well! Which leaves a second conclusion, that your competitor is their also!
    [Engineering] In a Post Google Penguin World, It is Still Okay to Link Out
    Why would it possibly hurt your search engine rankings if you linked out to a company’s website when you mention them in your blog post? If you look at the following article (there again I linked out yet again and it won’t hurt my rankings), Guillaume Bouchard writes for Search Engine Watch and mentions the following about what constitutes a fishy link: Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address. link building Search Engine Optimization mean, really. What?!? Get rid of those.
    [Engineering] The Secret Sauce in Search Marketing
    When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. Make Search Engines Love You And Your Social Efforts. Featured Google Search Engines google Panda Pay per click promotion search engine marketing search engine optimization Searching Web Design and DevelopmentGo ahead and mark this down as the unpopular answer to the common question of the day. The answer: manual effort. People always want the path of least resistance.
    [Engineering] It is Time to Re-Evaluate Meta Description Tags
    “Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate meta descriptions across pages”, says Barry Schwartz from Search Engine Land. Search Engine Optimization 'Here we go again. It looks like it’s time to re-evaluate meta description tags, another standard web element that has been around ever since the beginning of the internet (or it seems that way). It was obvious to everyone, or obvious to most, that we don’t really need the meta keywords tag. But now the meta description tag? Really?
    [Engineering] March 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. posted February 2012 search engine rankings , as well, if you would like to compare February 2012 with March 2012. During March 2012, according to comScore, “Google Sites led the U.S. explicit core search market in March with 66.4 Sites with 13.7
    [Engineering] Guest post: Pandering to popularity: 7 ways to optimize your site for Google Penguin
    Google Tips Penguin search engine optimization Web search engineThe following is a guest post by Peter Nevis. His bio is at the end of the article.As Google's algorithms change, you must alter your site to meet the new SEO requirements. In April 2012, Google launched their ‘Penguin’ update, which is an algorithm change designed to reward sites that offer a good user experience. Here are 7 tips to making your site attractive to Google's new Penguin algorithm.
    [Engineering] Infoseek Trademark and Domain Name to Be Auctioned December 8th
    Do you want to own the trademark and domain name of a former search engine? The trademark and domain name of Infoseek , a search engine originally founded in 1994 by Steve Kirsch and the first search engine to sell advertising on a CPM (Cost Per Thousand Impressions) basis, will be put up for auction on December 8, 2010. Certainly this is a great opportunity for someone to acquire not only part of internet search engine history, but possibly revive the search engine. Tags: Search Engines Well, here is your chance. Search (which is powered by
    [Engineering] Why SEO and Social Media Sites Go Hand-in-Hand
    Companies must maintain the top spots in the search engine results pages if they wish to attract new customers, and they won’t be able to do so without adequate SEO. Google and other search engines haven’t forgotten the importance of good content, and are now penalizing websites which are writing only for keywords or contain only purchased links. Search Engine OptimizationSince the rise of social media sites, many have believed that the need for SEO is now dead. Visibility is still the primary goal of all online businesses. SEO isn’t dead.
    [Engineering] Be Careful When Choosing an SEO for Google Panda or Penguin Recovery
    'I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. Dear Site Owner, A while ago, the task search engines were accomplishing was to deliver a result page matching the keywords in the query box. Search Engine Optimization know that many businesses (probably you because you’re reading this) have suffered a major traffic loss and loss of revenue because of the latest Google algorithm updates: mainly the Google Panda and Google Penguin algorithm updates. So what’s the problem?
    [Engineering] Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
    Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Advertising Bans.
    [Engineering] 6 Tricks how to increase backlinks and grow your pagerank the smart way
    Mostly, all the intrepreneurs who are in the internet will have their marketing strategy for getting found online with the search engines. And in that too, one would like to grow search engine rankings so that the chances of their business improve with search engine marketing. Inviting other authors who can write contents appropriate to your website will be very much useful for generating search engine traffic. One must include everything regarding business like search engine strategies and ensure their submission is aso search engine friendly.
    [Engineering] Have You Been Hit By Either The Panda Or The Penguin?
    Google is not against search engine optimization , in fact, it has written guidelines on how to get it right. search engines google Panda PenguinGoogle has been reworking search algorithms for years, however, they have been coming thick and fast recently, and Google I’m sure has taken great pleasure in applying names to them. Earlier in the year we had the Panda update that hit poor quality sites and recently we had the Penguin update that is said to hit spammy websites. There is a relatively easy way to tell, if you have Google Analytics (or any good analytics software).
    [Engineering] Commentary on Search Engine Marketing
    have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take. Feel free to disagree with me – it is what we’re here for. -- Thank you for reading Commentary on Search Engine Marketing at AriWriter. Related posts: Why Search Engine Rank is Important. New Search Engine Arrives: Green GUSfinder.
    [Engineering] Google Targets ‘Scraped’ Content and ‘Content Farms’
    of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”. This major algorithm change has, of course, generated great interest and some controversy in the search engine optimization (SEO) community, although the change was widely anticipated by most analysts. SEO SEO companies Google search engine optimization SERP
    [Engineering] Don’t Bother With This SEO Service
    Your site will rank better in the search engines if you optimize it for the search engines, but don’t be fooled by unnecessary SEO services. The service is search engine submission services. Many web companies call themselves SEO companies and sell useless services like search engine submission services. Did you know you don’t have to submit your website to search engines? Those are the only two search engines you need to concern yourself with. That’s why I say stay away from search engine submission services. Google has one.
    [Engineering] Google’s CookieChoices.Org Is Now Live
    Well, now I have discovered today that it looks like there is a version of Google’s search engine on Currently, several of the links (like the links to the “sign in” doesn’t work), but most of the Google search engine is there. Google Search Engines 'Back on May 16, 2014, I wrote about Google registering the domain name There are links to Gmail, images, and soforth. But, I can verify that the site is hosted on Google’s IP address and on Google’s name servers.
    [Engineering] Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques
    In fact, it appears that all of this is because of organic search engine listings in the Google search engine. The following are statements taken directly from the affidavit: “Stein quickly followed-up his discussion by identifying and targeting certain search-engine keywords to divert web traffic to his site, including:- “elevation group, the elevation, us elevation, best elevation, elevation media, elevation marketing&# – to opportunistically palm off on my success…&#. Post on Google Buzz. Share this on Reddit. Stumble upon something good?
    [Engineering] Do You Have What It Takes for a Career in SEO?
    Featured Marketing Search Engine OptimizationThis is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a day. According to Matt Cutts, sometimes changes happen even more frequently than that! Take February 2012 for example. In just 29 days, the Google algorithm underwent 40 changes ! DON’T focus on short gains.
    [Engineering] How Google Finds and Penalizes Advertorials
    I’m using Search Engine Land in the example above. The type of penalties that are not only low quality, but ones that will stop your entire website from losing all of its organic search engine rankings in Google. link building Search Engine Optimization 'No website owner wants to log into Google Webmaster Tools and see an unnatural link warning from Google. Yet it’s happening to more and more websites every day. From what I am seeing, many of these unnatural link warnings and manual penalties from Google are a result of having participated in advertorials.
    [Engineering] Throwback Thursday: LookSmart Search Engine Circa 1999
    Search Engines 'Do you remember LookSmart? Back in 1999, the LookSmart website looked like this: Back in 1999, you could search the web from the site’s home page, or you could click on one of their categories, and then a few more clicks… and then finally get to their content. For example, there was shopping content: This was essentially merely a list of search results, with plenty of featured sponsors and sponsored ads. And “article” from was #1 for the “shopping and services” search results/category.
    [Engineering] Search Engine Optimisation
    'Search Engine Optimisation has been portrayed as a black art for many years. The post Search Engine Optimisation appeared first on TheWayoftheWeb. But the real secret of SEO is that it’s actually a mix of common sense and a lot of hard work. We employ some of the best SEO specialists in the UK to take care of the hard work for you – using specific tools and knowledge from working on a large number of sites in a wide range of industries. It’s not about getting you to #1 on a Google search for an irrelevant keyword. Keyword Research. SEO Workshops and Training.
    [Engineering] How to Use WikiDo To Help Promote Your Business
    In a nutshell, WikiDo is a search engine specifically designed for events in your city. Because the search engine focuses solely on events, it’s easier to manage than Google (not to mention it has the clarity that so many love about Wikipedia). The What : As stated above, WikiDo is a search engine focused on events in any particular city. In total, the search engine has over 750,000 events listed in categories like social events, music, sports, food and drink, and many more. Search Engine local events search engine WikiDoYou could either: Add an Event.
    [Engineering] HOW TO: Guide to Performing Website Audits
    Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.  Cloaking content is a very risky practice which will get your website heavily penalized by search engines. This will help search engines better understand the content. Microdata creates a mode of communication between your content and search engine spiders. This helps build a trust with search engines – especially Bing. Content Optimization.
    [Engineering] How Tumblr Helped Put My Site on Top
    The post was well optimized for the phrase “Dockers Alpha Khakis” and search engines have since sent my site a good amount of traffic for those keywords. If you want a high search engine rank for Widget X, using Tumblr to have a link reblogged time and time again will add significant influence to a specific page and its keywords. In the end, I didn’t plan on ranking so high for “Dockers Alpha Khakis,” but I certainly welcome the traffic that has been driven to Fashables from search engines. Blog Promotion Search Engine OptimizationThe backstory. The accident.
    [Engineering] comScore April 2013 Search Engine Rankings
    'Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. percent market share of the search engine industry, which is up 0.2 In April 2013, Google’s web sites were still on top of the search market in the United States. In April 2013, Google had 66.5 percent market share–which is up 0.4
    [Engineering] Can Online Marketing Be Customized?
    It should include your website design strategy, search engine optimization , social media, e-mail marketing, and brand placement. Small Business Internet Marketing Branding online marketing search engine optimization Social MediaThere is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. That’s why customization is the best method for pursuing the business you want to attract online. customized online marketing strategy will make your website and your web presence unique.
    [Engineering] Why ‘First Click Free’ Can Lead To Higher Revenues
    By giving Google access to your premium content, you ensure that your content is indexed in the search engines. search engines google paywalls search engine optimization SEO website visitors 'Few of us would dispute that webmasters and businesses have a right to put their best content behind a pay wall. However, if you put all of your content behind a pay wall, then it can’t be indexed by Google. Unless, of course, you give Google’s bots access to that content. You can do that with First Click Free. Think of it as like a magazine rack.
    [Engineering] Book Review on Global Search Engine Marketing for Search Engine World
    My Global Search Engine Marketing [Book Review] is up at Search Engine Watch – go take a look – and remember that International Social Analytics Listening is the another side of the same problem as Global Search Engine Marketing. Web Analytics
    [Engineering] Where Search Is Headed
    Local Search Search Engines SEO Google Hummingbird Algorithm Change Search algorithm changes Search engine optimization 'Just recently, Google moved us closer to real semantic search. In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. It was rolled out in late August, 2013. No one noticed. It took Google making a public announcement before anyone even started writing about it. But is that a good thing?
    [Engineering] Why Blogs that Allow Guest Posts Will Be Penalized in 2013
    Search Engine Optimization blog content Guest PostsThis guest post is by Jeff Foster of WebBizIdeas. Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. don’t feel guest blogging is bad, nor that all bloggers who do it will be penalized by Google. allows guest blogging and their rankings increased during the Panda update. How do we know an update is coming? Quite simply, Google’s spam team has warned us. Do you notice what the title is?
    [Engineering] Focus on Value, not Word Count with your Content
    Between Panda, Penguin, and the rise of social signals, word count of content is not something that you should ever focus upon when writing content for search engine optimization or social media marketing purposes. Blogs Featured Google Search Engines Social Content Content (media) Facebook google pagerank Panda Penguin search engine optimization TwitterIt may be the biggest change in the Google algorithm that very few people noticed. The reason they didn’t notice is that the change has been slowly happening since February, 2011. This lasted for about a month.
    [Engineering] How Social Media Helped Get Top Search Engine Rankings with 2 Hours
    Today, I performed a really simple test to see if Likes from social media type websites could contribute to a top search engine ranking in the search engines. Granted, there are a lot of various factors here to take into account–but after analyzing the results, it appears that social media “likes&# contribute a lot when it comes to search engine rankings. So, what did I do to set up and prove my theory that social media likes contributes to search engine rankings? And yes, I am using some pretty basic Search Engine Optimization Best Practices.
    [Engineering] For the Non-Techie PR Pro: How to Better Understand Social Media and SEO
    Search Engine Opti-what? Have an understanding of Search Engine Optimization (SEO)? Guest Post Public Relations Social Media Search Engine Optimization“Experience is life’s best teacher.”. Never have words been so true, but when it comes to technology, what you lack in experience, you can gain through simple self-teachings. This, like anything of value, takes loads of time and energy. Luckily, I’ve taken the first step for you. Here’s what I’ve found: You may think you know social media … but you don’t. such as  social media explorer and the Buzz Bin. About the Author.
    [Engineering] February 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 66.4 Google Sites led the U.S.
  • BILL HARTZER  |  FRIDAY, MAY 13, 2011
    [Engineering] comScore April 2011 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted. Google Sites led the U.S. explicit core search market in April with 65.4 with 1.5
    [Engineering] Pick Up The Commitment Engine
    My friend, John Jantsch, has a new book out that I love called The Commitment Engine (affiliate link). Listen in to this interview, mostly about The Commitment Engine, and a chat with the Duct Tape marketer himself, John Jantsch. Make sure to check out The Commitment Engine. I’m just about to launch a new podcast, and this serves as a kind of “preview” episode before the “official launch” of that. But this isn’t about me. This is about John. Well, it’s also about me. He cross-interviews me from time to time, too. Low tech. : ).
    [Engineering] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
    There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. There’s another thing to consider, though, as pointed out by Search Engine Watch last month. Bing Featured Google Search Engines bing google Google Analytics search engine optimization Search Engine Watch search engines Searching Web search engineIf you test it thoroughly, it because extremely clear that it’s real. Are you listening?
    [Engineering] SEO Firm Offers Natural Link Building Services
    link building Search Engine Optimization 'There are so many companies out there that claim to offer natural link building services, which is an interesting type of service. Think about it for a minute. If your company offered something called “natural” link building services, then the links that you get to your website uh, well, would NOT be natural? My definition of a natural link is one that you did not obtain by asking someone for a link–and you did not obtain that link because you hired an SEO firm to build those links for you. From: Shane. Why choose us?
    [Engineering] It’s Official: Google+ Integrated Into SERPs
    If you’ve wondered when it would happen, here’s the good news : Google+ is now being integrated into search engine results. search engines google search engine results SERPs Social MediaBut what does that mean for you? It means that, more and more, small business owners should think about using Google+ as a social media service. Not only does it help your reputation by posting often to Google’s social media service, but your posts and comments on that service now could be integrated into the SERPs. ” That’s not a bad thing.
    [Engineering] Search Engine Market Share for December 2011
    Every month about this time comScore releases their search engine rankings, the search engine market share, for the previous month. So, since it’s January 2012, we are now seeing the search engine market share for December 2011. comScore, Inc. NASDAQ: SCOR) is a leader in measuring the digital world, and released its monthly comScore qSearch analysis of the U.S. search marketplace. Google’s web sites led the core search market in December 2011 with 65.9 percent of search queries conducted. Google has 65.9 percent market share, which is up 0.5 percent (up 0.1
    [Engineering] Is Search Privacy Important To You?
    If so, then you might be interested in two smaller search engines. The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. This type of search engine can be useful to your business if you can train your customers to use it and add important search terms related to your website as slashtags for their searches. DuckDuckGo even refers you to two other search engines (on its privacy page) that do not collect your private information: Ixquick and Scroogle. Are these smaller search engines good? search engines privacy search
    [Engineering] Invest in Your Brand with Content
    Content Marketing Lead Generation Online Advertising Search Engine Optimization content content marketing lead generation marketing thought leadershipYour customers are looking to buy your product or service, but why should they choose you? As a responsible consumer, they do research online, read industry magazines, and ask their colleagues and friends about it. They have narrowed their search down to you and your number one competitor. Imagine they visit your competitor’s website and your competitor gives them the basic manufacturer specs or product details.
    [Engineering] Time To Prepare For AuthorRank
    Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. It’s a search engine marketing management tool. search engines AuthorRank google reputation social searchBut this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I think I’ve got it figured out. Going forward, you have to work on your author reputation. It’s called AuthorRank. Rather, the new paradigm is the old paradigm plus. Let me explain.
    [Engineering] Book Review and Giveaway- The Commitment Engine by John Jantsch
    The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. In the book he says “A commitment engine business must always ask ‘How can we make what we give away better than what our competitors charge for?’” Want a free copy of the commitment engine? Commitment isn’t just sticking to your path no matter what, it’s finding and retaining the passion that makes your business sing. It’s making work fun. Psychic ownership.
    [Engineering] First-Ever SEO to Offer Bitcoin as Payment
    'Starting today, I am going to go out on a limb (well, not exactly) to offer Bitcoin as payment for search engine optimization services. Starting on November 24, 2013, I am now offering one of my most sought-after services, an Search Engine Optimization Audit of a website (under 50 pages) for 1 bitcoin (which, at the current exchange rate, is equal to about $824 US Dollars. By providing Bitcoin as an option for payment of search engine optimization services such as an SEO Audit, I believe I am the first one to accept Bitcoin for payment. There are no chargebacks or fees.
    [Engineering] How to Make Your Social Media Profiles Appealing to Employers
    Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media employers social media profiles 'By now you’ve heard the warnings: Employers are looking at your social media profiles, so it’s important to clean up your act. That means taking down those drunken college photos, deleting any unfortunate Facebook fights and rethinking your “likes.” You might even consider disappearing from social media altogether during your job search to prevent any unfortunate information from ruining your chances. By Andrea Weiner. So what is a jobseeker to do? Toot your own horn!
    [Engineering] Penguin 2.0 Is Released: Should You Panic?
    'When it comes to search engine algorithm updates, some are serious and some are, well, not serious. Most of the rest of us have nothing to worry about if we stay within the search engine guidelines. This is the search engine’s way of reordering the rankings. SEO for Small Business google search engine algorithms search engine rankings Penguin was one of the biggest algorithm updates in Google history and it affected a lot of websites. This week, Google announced the release of Penguin 2.0. Penguin 2.0 That’s a pretty insignificant portion.
    [Engineering] Why The Knowledge Graph Is Important
    The reason the Knowledge Graph is important is because it is Google’s attempt to transition from a search engine into a “knowledge engine.” search engines google knowledge graph semantic search 'Google announced in May 2012 a new direction in search. They called it the Knowledge Graph. The Knowledge Graph is nothing more than semantic search with a fancy name. When you search certain topics through Google you’ll see a call-out box (either on the right side of the SERPs or a smaller version in the middle of the search results somewhere).
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