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  • INBLURBS  |  THURSDAY, JUNE 23, 2011
    [Engineering] LinkedIn endorsement and follower count to get the most clicks for your paid advertisements
    As you maybe have heard LinkedIn has launched a Personalized Ad Platform , which makes ads more attractive. These improvements doe really benefit marketers. About LinkedIn: LinkedIn is a business-related social networking site and is mainly used for professional networking. As of 22 March 2011, LinkedIn reports more than 100 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish. Quantcast reports LinkedIn has 21.4 million monthly unique U.S.
    [Engineering] 3 Free Tools to produce your Inbound Marketing Videos
    Video is a great way to attract your target audience – buyer persona to your products and services. You can use video to showcase your products and their features and visualize their advantages. You can showcase your expertise when you show solutions to your target audience problems as instruction and help videos. You can make short promotion video for new products and also encourage your satisfied customers to give you a video testimonial, which is more powerful than a written on your website or blog. The opportunities to use video are endless. Your video does not need to be perfect.
    [Engineering] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” And third, “internet users were 22 percentage points less likely in 2010 to rely on search engines to find websites than they were in 2004,” due to both increasing sophistication of internet users as well as greater reliance on social media.
    [Engineering] Effective time frame for successful Inbound Marketing
    Inbound marketing is an very effective way to lower cost per lead and to attract new customers. How every marketing strategy it is not done by themself. You need to do it effectively every day to gain results. At first you need to know what to do. For this you have to have an inbound marketing plan which includes, social media marketing, lead generation, lead nurtuting and closed loop analysis. An inbound marketing action plan is the first thing you have to do. When you have your plan – your roadmap than you can do your tasks more efficient. Daily time investment: 15+ minutes. Monitor.
    [Engineering] Search versus Social – which one wins?
    That content then begins to influence search for those key words and phrases that exist within your subject area and content (Search) and before you know it, you’re impacting Google and the other search engines — becoming more findable and attracting exactly the right people to your content. Why most companies will lose the search engine war. Search Engine Marketing demystified. Infographic SEO Social Media Web/Tech Content Google infographic marketing Search Search Engines Social media Web search engine Yin and yangThe perfect combo.
    [Engineering] The Name Game: ‘AAAA Taxi’ Won’t Cut it Anymore
    As you consider your online presence and search engine optimization , the name you choose for your business can be crucial in determining whether or not you get found. Marketing Online Marketing branding branding strategy Business content facebook Google internet search engine optimization SEO the Yellow Pages web siteToday’s guest post is by Ken Mueller. What do you think when you hear Spike’s Salon & Spa? Joe’s Garage says one thing, but what about Fifi’s Garage? The name of your business is important. There was a time when your business name was purely utilitarian.
    [Engineering] How I Built a Website and Ranked #1 on Google in 90 Days
    Though I’m not personally a fan of Google Plus, I make an effort to +1 everything I create because I considered the crazy idea that Google might value its own social network for its own search engine. Business Marketing Strategies and Tactics Social Media creating a blog how to build a following how to rank on google marketing a website search engines results pageA few months back, I set out with an important goal. I had just been let go from a good marketing role, and I knew it would be an uphill battle to find another one in this economy, especially with limited experience.
  • INBLURBS  |  MONDAY, JULY 25, 2011
    [Engineering] USA Today reports: Social Media Future is NOW don’t get left behind
    USA Today reported in the article “Social media finds place in classroom” that New Milford (N.J.) High School is encouraging social media Facebook, Twitter and YouTube use for educational purposes in his classrooms to communicate with students and parents. Furthermore the teachers encourage students to communicate with their cell phones mobile learning devices. What does this mean for businesses today and in the future? There is a generation coming which is mostly communicating over social media like Facebook, Twitter and YouTube. They are savvy with blogs, mobile devices and video.
    [Engineering] The Inflection Point of Economic Measures
    The Economic Engine Has Shifted. The economic engine of the 20 th Century relied on factories, equipment and labor to produce more things for consumption.  The economic engine of the 21 st Century relies on factories of ideas, technology and networks of minds to create more value.  What would happen if companies, industries, sectors and economies changed what results mattered and how those results are measured? What would happen is the behavior of companies, industries, sectors and economies would change. Sound familiar? You shouldn’t have to think very hard.
    [Engineering] Relevancy also applies to search engine optimization
    learnt, for example, that search engine optimization has changed a lot over the years. Branding Google Ramblings search engine optimization SEOThe other night, I attended a Twitter chat whose topic was “Developing a Successful SEO Strategy to Improve Your Search Rankings.” ” It definitely was an interesting discussion and I learnt valuable tips. Google is making it harder and harder for [.].
    [Engineering] How to get search engine ratings with one way link building services
    How to get search engine ratings with one way link building services. So certainly when the traffic rate is leveraged, your sales also enhance thus promoting your products thereby securing you a top page rank in the popular search engines. Links are essential for a website to acquire a good page rank by the search engines even though your website possesses a quality content. As a web master if you can execute a successful one way link building you will be counted high in the perception of top search engines; it will definitely becomes a plus point for your site.
    [Engineering] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Events Facebook Search Engine Optimization (SEO) Social Media Marketing aimClear Google authorship Grant Tilus Joe Warner Katy Katz Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez open graph tags Quicken Loans Regis Hadiaris Reputation Management Search Influence SEO the knowledge graph Twitter Will Scott Zenith Social Media Marketing Conference Start with research: is your goal achievable? What’s the best way to accomplish it?
    [Engineering] Learn from the ‘PEANUTS’ social media expansion approach for your business
    Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide. With his move the Iconix Brand Group want to reach his consumer market where they are around. The offer this kind of freemium games for smart phones and tablets based on the ‘PEANUTS’ characters. Here the ‘PEANUTS’ show your business how to reach your target audience laser targeted in social media through mobile gaming, e-books, Facebook and digital apps. So the brand message is spreading in a powerful way.
    [Engineering] Search Engine Optimization Tip: Expand On Your Best Website Content
    This is only one Search Engine Optimization tip out of several SEO tips I have been providing over the years. All of my search engine optimization tips are supposed to be specific, they should not acquire a lot time to implement, and are supposed to be directly to the point. Not following together with my Search Engine Optimization recommendations? You might want to take a look at my recap of search engine optimization tips I have here. There are a great deal more search engine optimization tips coming sooner or later. How you can discover your best content ?
    [Engineering] Search Drives the Purchase, Social Influences it… A Little
    search SEO/SEM social media search engine optimizationThe impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Because we still want the best deal possible.
    [Engineering] Search Engine Optimization Director Position
    Ryan Wall, an Executive Search Recruiter at The BOSS Group in the Dallas, Texas area forwarded this open position for a Search Engine Optimization Director that they have: Search Engine Optimization Director. We are seeking an energetic, professional, and dedicated leader to become our Search Engine Optimization Director. We’re looking for a superstar who is ready to build out a search team, and ultimately, help us build out our SEO (Search Engine Optimization) packages for our clients. Search Engine Marketing JobsRyan Wall | Executive Search Recruiter.
    [Engineering] How to Get Found Where Your Buyers are Looking: Web Presence Optimization
    It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Creates backlinks (at least in the case of do-follow sites ) that help your website rank more highly in the search engines. Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO It’s work, but well worthwhile.
    [Engineering] Add Two New Pieces of Content Per Month to Your Website
    Yes, it can help the search engines understand your website better, so the SEO value is strong within the content. Blogs Business Social Media Featured Google Search Engines Social Content Social Media Management Social Media Marketing Social Media Strategy Websites blog business Ford SYNC Keywords search engine optimization Smartphone Social Media Web search engineFor those with a business that has an active blog, you may say that this seems light. It is. That’s not to say that those who are blogging regularly shouldn’t read about this. Related articles.
  • SPIN SUCKS  |  MONDAY, AUGUST 20, 2012
    [Engineering] How to Select Keywords for Pay-Per-Click Campaigns
    Search engine marketing (a.k.a. Despite the fact search engine marketing is easy to use, and simple in concept, the old poker expression “it takes only a minute to learn, but a lifetime to master” could just as easily be applied to SEM. For example, if you wanted to start an AdWords campaign advertising  “search engine marketing services,” you might come up with an initial list like this one: Search engine marketing. The term “search engine marketing” is often misunderstood and therefore misused. percent of the time!
  • ENGAGE  |  THURSDAY, MAY 26, 2011
    [Engineering] How to Kill Creativity With One Simple Phrase: They Already Have That
    Content Creation Ballpoint pen creativity Facebook Google MySpace Quill Search engine optimization Web search engine WebCrawlerE very day, this four-word phrase murders innocent ideas before they had a chance to grow up. It suffocates its victims with a blanket of negativity. It is the leading killer of creativity. It runs rampant in the offices and minds of people in those offices. And it needs to be put behind bars, never to see the light of day – or the whiteboard in your conference room – again. Because it’s a cop out. Because it’s too hasty.
    [Engineering] Ten proven ways to generate website traffic
    Blogging Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media Technology generate website traffic website traffic Generating website traffic is critical to success. You already know that you can’t get business if no one comes to your site. That’s why this article has great tips to help you make sure that you can start attracting people. When you use the tips below, it becomes easier to guide people to your site, so that you can ultimately encourage them to buy your product or service. Here are the ten proven ways to generate website traffic.
    [Engineering] Business cards and why still to use them in social media
    inbound marketing social media marketing blog management blog marketing blog service blog solution blog templates blog websites internet advertising nbound marketing agency search engine services small business marketing social media marketing agency starting a blog targeted web traffic web marketingBusiness cards are still very important for all the business whether online or offline. If you are into some online business and run corporate blogs, it is important that you use business cards to effectively increase your business leads. Can be contacted any time. Tweet this on Twitter!
    [Engineering] Search Engine Optimization Job Opening: Ecommerce SEO
    We are seeking an SEO guru who will translate overall business goals into successful search engine optimization strategies and tactical plans. Search Engine Marketing JobsAn ecommerce company in the New York area (New York City) is seeking what they are calling an “SEO ninja&#. Here is the job description if you are interested. The SEO Lead will be responsible for top to bottom management of SEO activities. Responsibilities: – Driving Traffic via SEO activities. – Conduct periodic site audits. – Analyze & report on competitors. Partnering Internally.
    [Engineering] The New Model: How Google+ “Gets” Content
    Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). Marketing Search Engine OptimizationThis is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model. So What Are the New Signals? Conclusion.
  • ENGAGE  |  THURSDAY, MAY 19, 2011
    [Engineering] SEO Killed the Analog Star
    Content Creation Angelina Jolie Communications Google Joe Pesci Search engine optimization SEO Twitter Web search engine Writers Resources WritingS omeone spouted this thought in the billion-voice echo chamber that is Twitter the other day: “Too many people are writing content for Google and not their readers.” The dude nailed it. Of course, five minutes later he Tweeted: “5 affordable ways to see Paris like a local”…which, of course, is something that’s been covered more times than Angelina Jolie’s baby-mama and symbolic-tattoo crusade. Which beget bite-size headlines.
    [Engineering] Is The New Google AdWords Ad Format Too Sneaky?
    Google Search Engine Marketing Professional Organization Search Engines There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before. Here is a screen shot of the new ads that are showing up: Click on the image to see a larger version. Do you think these new ads are too sneaky?
    [Engineering] Four Steps To Optimize A News Release For Google News
    This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. If not, Google offers a comprehensive FAQ on getting included in the news search engine. You can read all about that here , here , and here. Put another way, if you believe this study, that means more than 80% of release headlines are not optimized. What do you think is going on here? news release is third. Keep them short.
    [Engineering] The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR
    That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. Well, to the extent that after reading a post from Search Engine Land that Google would neither affirm no refute titled  Ex-Googler: “To Please Google With Your SEO, Forget About SEO” , I started this post with that opening thought. google seo search algorithms search engine optimization semThis morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search.
    [Engineering] For the Non-Techie PR Pro: How to Better Understand Social Media and SEO
    Search Engine Opti-what? Have an understanding of Search Engine Optimization (SEO)? Guest Post Public Relations Social Media Search Engine Optimization“Experience is life’s best teacher.”. Never have words been so true, but when it comes to technology, what you lack in experience, you can gain through simple self-teachings. This, like anything of value, takes loads of time and energy. Luckily, I’ve taken the first step for you. Here’s what I’ve found: You may think you know social media … but you don’t. such as  social media explorer and the Buzz Bin. About the Author.
    [Engineering] Content. Search. Social. We’re Talking About the Same Process.
    It’s the point at which search engine optimization, social media promotions, and content marketing converge. Featured Google Search Engines Social Content Social Media Social Media Management Social Media Marketing Social Media Strategy bing business Content Marketing Facebook google marketing search engine optimizationI knew it would happen sometime in 2013. I’m glad it happened sooner rather than later. There have been skeptics and naysayers, the majority of whom work in one of the three industries and would not profit by the consolidation of things.
    [Engineering] Local SEO – Be Found!
    Today we''re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example. NC SEO Wilmington Business Google Kristin Lubben Local search (Internet) Search engine optimization TripAdvisor Urbanspoon Wilmington North Carolina YellowPages Yelp Nearly 80-90% of all customers ''google'' businesses or check online reviews before making a purchase. How can you ensure your company will be found - in this case, your restaurant? The post Local SEO – Be Found! appeared first on.
    [Engineering] How to Create a Video Marketing Strategy for Your Business
    An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Below is a YouTube Video about embedding: Search engines. See our recent article on search engine optimization for more information. Marketing Search Engine Optimization Social Media video marketing videosThis is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. But where do you start? The key is strategy. Have clear goals. Create your video.
    [Engineering] Seven Expert Social PR Guides and Tips
    In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. Noting that news releases incorporate three elements that search engines love—trusted backlinks, social sharing, and fresh content—Krista LaRiviere provides a brief but helpful eight-step guide to improving rank and traffic to optimized content through the proper use of news releases. So how exactly does PR support SEO efforts?
    [Engineering] Research: B2B Buyers Want Content
    B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaAre you looking for proof that content marketing is the way to go in B2B marketing? You have it. There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. However, there is just one solid way, besides [.].
    [Engineering] Social Media Boosts Organic Search Results [Infographic]
    Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” rise in search engine ranking position. rise in search engine ranking position. rise in search engine ranking position. rise in search engine ranking position. fall in search engine ranking position. Search Engine Optimization Social Media facebook google ranking position search engine optimization seo twitter” with an experiment. 50 Tweets yielded a 2.88
    [Engineering] Five Marketing Metrics that are Definitely NOT “Worthless”
    Search Engine Visibility. Again, while it’s true as the article states that “Many performance indicators, including bounce rate, form abandonment, average order value, engagement, and conversion rate, vary from search phrase to search phrase,” telling a client or boss generically that search engine visibility doesn’t matter is certainly not advisable. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. But like any good thing, data simplification can be overdone. ” Twitter Followers. ” True!
    [Engineering] Google Targets ‘Scraped’ Content and ‘Content Farms’
    According to Google, its algorithm tweak “noticeably” impacted 11.8% of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”. James Barry covers Internet marketing and related topics for – a full service, Toronto-based search engine optimization firm. Tweet This! Share this on Facebook. Digg this!
    [Engineering] What’s New on Google Analytics
    Google has updated the  Search Engine Optimization reports to now reflect the first position of a link to your site. Look under Traffic Sources > Search Engine Optimization to see how your site rankings were updated. This change will affect your Search Engine Optimization reports, when your data in Google Analytics Search Engine Optimization reports will be calculated using the new method. Expanded Search Engine List.  The “Search Engines” report in Google Analytics is auto-populated with a list of known search engines.
    [Engineering] Just Another SEO Manifesto
    I f I had only one thing to say about search engine optimization, it’d be this: don’t chase the search engines, instead chase what the search engines are chasing. Search engines are in the business of getting people what they want. In an ideal world, people ask search engines an honest question and receive an honest answer. This results in low quality listings that aren’t as relevant to the original search query as they could be, which not only disrupts the service search engines provide, but it also turns off the end user.
    [Engineering] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). YouTube is the second-largest “search engine” by volume of searches. As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. How do top executives use social media? B2b vendors?
    [Engineering] Monday Roundup: SEO Tips
    On today’s roundup, we’re talking SEO (search engine optimization). Business Resources Shonali Burke Weekly Roundup business seo tips search engine optimization SEO Well, summer officially arrived on Friday, and with it, the longest day of the year. So it’s all downhill from here. Don’t you just love Mondays? Image:  Kara Harms via Flickr, CC 2.0. Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should.
    [Engineering] Improve Your Click-Through Rate with Rich Snippets
    More often than not, we have a very specific end result in mind when using search engines. What you may or may not have noticed lately is the increasing rate at which rich snippets are making their way into the SERPs (search engine results pages). Click to read more » Search Marketing Advice dave ashworth Google author rank rich snippets search engine marketing search engine optimization search engine results pages SERPsOf course, you already know how this works. An effective way of improving.
    [Engineering] Entertain, Educate, or Be a Resource Twice a Month with Your Website
    This isn’t the type of content designed to get ranked in the search engines, but it can help your important pages get ranked. When you have content that people are willing to share, whether by linking to it from their websites and blogs or by sharing it on social media, the search engines and social media sites ( Facebook and Google+ in particular) give additional trust to the domain. There are several different kinds of content that can play well for the search engines when it comes to building two of the primary SEO signals: inbound links and social shares. Show it.
    [Engineering] Search and Social – We Should Be Friends
    You don’t have to look too far, to discover quite a few similarities between Social and Search… Social Media and Search Engine Optimisation are both slight misnomers. “Search Engine Optimisation” isn’t exactly a line I enjoy pulling out at parties as it is.  It’s jargon-filled, unfortunately a bit like the industry itself.  But the name’s flawed in other ways too – you should be optimising for users, not just search engines. Social media Social media strategy Distilled Search engine optimization social searchBut this is crazy.  Tweet This!
    [Engineering] Can Online Marketing Be Customized?
    It should include your website design strategy, search engine optimization , social media, e-mail marketing, and brand placement. Small Business Internet Marketing Branding online marketing search engine optimization Social MediaThere is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. That’s why customization is the best method for pursuing the business you want to attract online. customized online marketing strategy will make your website and your web presence unique.
    [Engineering] Search Engine Optimization:A Guide To Understanding the Types of Google Penalties
    Gone are the easy Internet marketing days when you could just pound your website full of garbage information utilizing key wording in order to meet search engine optimization requirements. Google and other search engines have finally smartened up with regard to these old school practices. If they are not met, then your site will suffer penalties, and potentially be taken off Google’s SERP (Search Engine Results Pages). Search Engine OptimizationThey have incorporated rules and will instill penalties if they are not followed. Photo courtesy Ben Angel on Flickr.
    [Engineering] Do YOU Want To Use Your Own Website?
    Search engine optimization is more than figuring out a magic formula to make an algorithm like you. If it works right, there’s a good chance it works right for the search engines. Web Design and Search Engine Optimization responsive search engine optimization website website design One of the easiest things to do in business is forget what it is like to be a potential customer approaching your business for the first time. We become so familiar with the setup that information is assumed and the newbie gets lost or frustrated. Is It Easy To Find?
  • E-LIGN  |  MONDAY, FEBRUARY 17, 2014
    [Engineering] 9 Steps to Digital Marketing Greatness [Infographic]
    Email Marketing Inbound Marketing Local Listings Mobile Marketing Search Engine Optimization Social Media Traffic Analytics Website Design This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level. Feel free to use this infographic in your website, as long as you link back to. link]. Or copy & paste the code below: Click here to view the Whitepaper.
  • ENGAGE  |  MONDAY, JULY 11, 2011
    [Engineering] How to Think About SEO Like a Human
    G aming search engines is like lying on your profile on a dating website. Search engines work the same way. Just like doctoring your online dating profile to get more responses, black hat SEO techniques – or gaming the search engines – results only in temporary victories. Image: vixwalker ] If you liked this, try: How Google Thinks About Content Why SEO Would Matter Even If Search Engines Stopped Running What If We Treated Every Page Like Our Homepage? Content Creation resource management Search engine optimization Search Engines SEO Transparency
    [Engineering] 5 Ways to Find Keywords That Deliver Superior Web Marketing Results
    The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. You can also use a tool like SEMRush to view the top keywords a competitor ranks for in the search engines. Google isn’t the only search engine in town. Dont forget that Microsoft and its Bing search engine are valuable tools as well. Search Marketing Advice boostsuite google trends keywords microsoft advertising intelligence search engine marketing search engine optimization SEMrush wordtracker BoostSuite.
    [Engineering] The Status of Search Engine Optimization: April 2011 Edition
    As you may or may not know, I have been practicing search engine optimization since 1996. So, right now, in April 2011, what is the status of Search Engine Optimization? Over the years, we have had a lot of updates and changes in the Search Engine Optimization industry. We all know that Google is a major player, so most of what Search Engine Optimization experts such as myself concentrate 70 percent of the time on Google’s organic search engine rankings and looking at factors that effect Google rankings. Search Engine Optimization. Unique content.
    [Engineering] Google Image Mismatch Penalty: What is It?
    Search Engine Land describes this penalty : Image mismatch is when the images on your website do not match what is shown in the Google search results. Search Engine Roundtable has posted a screen shot of the warning a website owner received. Google Search Engine Optimization Search Engines There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty. Bottom line?
    [Engineering] Killing Birds: How to Get SEO Value from Engaging Content
    The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search engines understand what the page is about, while content that brings SEO value isn’t necessarily there to help the page rank but to help other pages on the site rank better. As a result, giving it to them gives you little chance of triggering anything negative as a result, at least not from the search engines themselves. If you are trained in search engine optimization, get one thing out of your head for the rest of this article.
    [Engineering] Get Your Content Under Control
    To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see? If Content is King… If you’re in the position to happily rely on people to type your name or your business’s name into a search engine then you’re actually doing pretty well for yourself all things considered. Respect the awesome power that is search engine optimization – first and foremost. Blog marketing SEO SEO companies internet marketing agency search engine optimization
    [Engineering] How to Make Your Social Media Profiles Appealing to Employers
    Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media employers social media profiles By now you’ve heard the warnings: Employers are looking at your social media profiles, so it’s important to clean up your act. That means taking down those drunken college photos, deleting any unfortunate Facebook fights and rethinking your “likes.” You might even consider disappearing from social media altogether during your job search to prevent any unfortunate information from ruining your chances. By Andrea Weiner. So what is a jobseeker to do? Toot your own horn!
    [Engineering] The Secret Sauce in Search Marketing
    When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. Make Search Engines Love You And Your Social Efforts. Featured Google Search Engines google Panda Pay per click promotion search engine marketing search engine optimization Searching Web Design and DevelopmentGo ahead and mark this down as the unpopular answer to the common question of the day. The answer: manual effort. People always want the path of least resistance.
    [Engineering] Web Marketing Association Best Web Sites Lack Search Engine Optimization
    took a look at the top award winning web sites and the web sites of those who produced them: and am horrified to see a lack of basic search engine optimization techniques being applied. But there is only one problem. I am amazed at the lack of Search Engine Optimization associated with these award-winning web sites and the web sites of those who created them. recently took a look at several of the top award winners and their web sites, and was simply shocked at what a bad job was done when it comes to on-page search engine optimization. The awards are out today. Digg this!
    [Engineering] 7 Tips to Target Customers and Get massive Search Engine Traffic
    7 Tips to Target Customers and Get massive Search Engine Traffic. Your corporate blogs and business websites need to have much search engine traffic to increase your revenues and profits. Here are 7 tips for you that can help you to target your potential customers and help get you massive search engine traffic to gain high profits. 1- Know your customers – first of all you need to know your customers well and from where they are. Do you have any tips on how to increase your Search Engine Traffic? Find here more info in our Categories: Get Found Online (181).
    [Engineering] 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
    Building Social Bookmarking Networks 101 by Search Engine Journal. Where To Find Social Media Power Users by Search Engine Land. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. by Kuno Creative. by Cultivating Your Customers.
    [Engineering] Search Engine Optimization: 5 Keyword Research Tips
    One of the most important, if not the most important, part of search engine optimization is keyword research. Here are five keyword research tips that will help your overall search engine optimization efforts. 1. First of all, you want to clearly define your search engine marketing efforts. Search Engine OptimizationProperly researching the keywords and keyword phrases is important for several reasons. Find out what people are searching for, which keywords are more popular than others, and focus your website’s content around those keywords. Clarify Objectives.
    [Engineering] Search Engine Optimization 101: Title Tags on Web Pages
    There are many ways you can get your Search Engine Optimization efforts to pay off. The title tag of any web page will help you to get better rankings with the search engines. This means a great deal of weight is put on that title tag by the various search engines. They also help you to get indexed as fresh material with the various search engines. Choose any search engine that you normally use and time in site: (put your website into the field that says Search Engine OptimizationAvoid Common Mistakes.
    [Engineering] Google’s new privacy policy
    Featured Headline Gmail Google privacy Privacy policy Search Engines Terms of serviceMost Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy.  The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Many bloggers and Internet industry pundits are saying this new approach is all a little too ‘Big Brother’ for comfort.  Maybe it is.  Online petition gets new country on the map.
    [Engineering] New Search Engine For Vets | Small Business Mavericks
    Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. There have been search engines launched for specific professions for years. By listing your veterinary practice in a profession-specific search engine like, you increase your chances of getting found by local people in need of your services. always recommend listing a business in a professional directory or search engine.
    [Engineering] The Most Effective Way To Focus Your Content
    Google isn’t the only search engine working diligently to be the one people use, and it is logical to assume that a site that has content worth coming for is a site that will rank high in SERPs if the algo bot can see that worth too. Web Design and Search Engine Optimization content focused content natural language search Panda semantic search There really isn’t a way to separate content from optimizing your site for search. The way that search is changing by moving toward semantic or natural language search has been discussed every time Google’s Panda comes up.
    [Engineering] Inbound Links, the new currencies online
    Inbound links help you to rank better in the search engines and generate more referral traffic. Inbound links are the new currency for websites online. Also the count of your inbound links shows your potential clients the value you can offer. The more inbound links, the more people think you are credible and have valuable content which is link worthy. To get a massive amount of inbound links you need to produce remarkable and link worthy content and promote this content online and through social media. Checkout how active there audience is on those websites. blogging (46).
    [Engineering] 7 Steps How to Increase Online Sales by simply Identifying Customer Needs
    7 Steps How to Increase Online Sales by simply Identifying Customer Needs. Online sales are essential for you to get profits from your business. Effectively implementing the right strategies and focusing on certain points, you can achieve your goals faster. Here are 7 steps for you to increase online sales by simply identifying your customer needs: 1- Identify and locate your customers. First of all you should focus on locating your potential customers. Identifying your customer’s needs is most challenging and difficult task when you are totally new to the business. Lead Generation (97).
    [Engineering] Where Search Is Headed
    Local Search Search Engines SEO Google Hummingbird Algorithm Change Search algorithm changes Search engine optimization Just recently, Google moved us closer to real semantic search. In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. It was rolled out in late August, 2013. No one noticed. It took Google making a public announcement before anyone even started writing about it. But is that a good thing?
  • HARP SOCIAL  |  TUESDAY, JULY 13, 2010
    [Engineering] 25 Tips to Get Your Website to the Top – How to be #1 on Google!
    Create an XML sitemap and submit it to search engines. Tags: Blog SEO Search Marketing Social Media Marketing Uncategorized #1 on Google Google google position google rank improve search results keyword position local search page 1 page one on google rank checker search engine position search results SERP Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 times more than #5 position. Add Like and Share buttons to your website.
    [Engineering] A Content Marketing Secret That Will Win You Business
    That’s what I’d call search engine trickery. Search engine trickery sends them for the little “x” on the browser tab. Blogs Featured Google Search Engines Social Content business Chicago Content Marketing English language google marketing search engine optimization Web search engineWhat is all this content marketing talk about anyway? It’s definitely the new buzzword around Internet marketing circles. Why should you care? Because high-quality, valuable content attracts attention. Creating awesome content comes down to a shift in mindset. Are you ready? moment.
    [Engineering] SEO Tips for Small Businesses
    It isn’t always possible for small businesses to have the resources available to employ an SEO agency to take care of their search engine visibility. Essentially, pages should first and foremost be useful to the user rather than search engine spiders. Search engines are constantly changing their algorithms in order to provide users with the most relevant information and as such SEO best practice evolves over time. However, there are some steps which SMEs can take to ensure their DIY SEO campaigns are as effective as possible. Keyword Research. On-Site Optimisation.
    [Engineering] Search Engine Optimization: Anchor Text and Internal Links
    When it comes to search engine optimization and optimizing your web site, the anchor text of your internal links, anchor text of those links are important. Most search engines give a great deal of weight to the use of anchor text. If you are doing what you can to increase your ranking on any search engines, this is one piece of advice you really want to follow. Google is the top search engine that millions of people use every single day. That will make it very difficult for both visitors and the search engines to successfully figure out what that means.
    [Engineering] The Pros and Cons of the Top Web Browsers
    Cons: Lack of customization, built-in Google search engine issues, difficulty deleting cookies, some compatibility issues, lack of add-ons. Internet Marketing 101 Online marketing Search Engines Website Development Firefox Google Chrome Internet Explorer Safari web browsers website updates What web browser do you use? Do you frequently have problems viewing websites or updating your own site? These issues can stem from using an outdated web browser. There are four major web browsers that are most utilized: Google Chrome, Internet Explorer, Mozilla Firefox and Safari. FIREFOX.
    [Engineering] The Reason Google Wants To Put A Business On The Map
    To quote: Four out of five people  use search engines to find local information, like business hours and addresses, and research shows that businesses with complete listings are t wice as likely  to be considered reputable by customers. Yet  only 37 percent of businesses  have claimed a local business listing on a search engine. think Google wants to stay on top of the search engine dogpile. The way they do that is by being the search engine that is most helpful to the searcher. That’s why search engine optimization is so important.
    [Engineering] Search Engine Marketing Tool Review: SEM Rush
    From this you can tell for which keywords a site dominates the Google search engine results, and to what extent. On the other hand, if the keywords that the majority of people are using to find your site are not amongst the most searched for in the Google search engine rankings, then you won’t get any information for those keywords using this site. But for what it does, is an excellent resource in regards to finding out the keyword, and domain analytics behind the top Google search engine results. Search Engine Marketing
    [Engineering] Who Is Reading Your URL?
    There are many suggestions in the article on how to simplify the URLs on your site, and if you are not following the search engine’s suggestions, you are missing some obvious SEO strategies. The various search engines utilize the URL to navigate your site and use algorithm logic to determine what is valuable and what is not. Search Engine Optimization ideally acts a lot like Spock, balancing “logic” and “human” to get the maximum effect for your website. SEO for Small Business search engine optimization SEO simple URL spock URL structure
    [Engineering] The Social Media ROI Debate
    20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Can social media costs be justified on the P&L, so that as belts get ever tighter in this stagnant economy, these projects and tasks can be spared the budget axe? Among social media pundits, the debate rages on. So much for my thoughts. What do other pundits have to say? Is social media ROI measurable? Perhaps.
    [Engineering] Social Value Creation: How To Manufacture Wisdom
    The Percentile Search Engine. Instead of just returning information, this new search engine must return probabilities from which an entrepreneur may test scenarios related to the likelihood of executing a particular business process at a known time, cost, proximity, ROI, etc. Valuation of Knowledge  The search engine can look into a network and identify the supply and demand of a knowledge asset. If it is unavailable or too expensive, the search engine can adjust for price, risk, or options that may emerge at a later date. We call this wisdom. Example.
    [Engineering] Search Engine Optimization Tip: Include Keywords in URLs
    You also need to find out what the leader in search engines, Google, has to say about it. That began to change though in 2005 and there were plenty of other elements that the search engine Google was basing ranks on. Google isn’t the only search engine out there that gives more weight to a website when they have keywords in their URL. Doing it right can help you to get a great ranking placement with the various search engines. Search Engine OptimizationYour keywords are a great tool to reach potential customers, so make them a priority.
    [Engineering] Social Media Dominates 2010 PR Planning, But SEO Increasingly in.
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix by Adam Sherk on December 2, 2009 A new whitepaper from Vocus with their 2010 PR Planning Survey results has some encouraging statistics about the increasing role of search engine optimization in the overall PR mix. Not surprisingly, social media gets the most attention with 80% of respondents indicating they plan to do more with it in 2010. That’s certainly important but it’s just one tactic; there are a lot more opportunities to explore.
    [Engineering] Facebook visited twice as often as Google in the workplace (and why you shouldn’t ban social media at work)
    Tags: Matt Rhodes Social Media Social networks Business Company Employment facebook FreshNetworks Google Network Box research Search Engines Searching social media agency social media policy Social network Social network service
    [Engineering] Search Engine Submission Now Officially a Scam
    I can finally officially declare that all search engine submission services are now scams. If you receive an email from [b]anyone[/b] claiming to offer search engine submission services or a similar submission service–it is spam and also a scam. Yes, search engine submission is officially dead–and officially a scam. But [b]it is absolutely a false and misleading statement[/b] when they say that “it will make it “difficult for your customers to locate you using search engines on the web” That statement is not only misleading, it is WRONG.
    [Engineering] The Social Media – Organic Search EcoSystem Explained
    They already manage the XML site maps and feed content into the search engines making it relatively easy for them to also integrate video, image, news and mobile feeds into that process and monitoring their performance. … as more of them get indexed they in aggregate, foster a significant opportunity to dominate the shelfspace of various search engines. … problem for the engines is that links on websites have a high probability (probably not 50%, but maybe as high as 20%) of existing specifically to influence their rankings. The reason? And  t.
    [Engineering] A Short History of Search Engine Optimisation
    In the early days of the Internet, search engine optimisation was a fairly simple affair. To rank for a keyword in a search engine, all that was required was to put them in the title, the keyword meta tag and mention it freely in the site content and hey presto! This however led to ‘ keyword stuffing ’ which was a technique of repeatedly using the keyword in the meta tag and hiding keywords behind images, in order to manipulate the search engines. So once again the search engines had to re-evaluate their criteria for gauging the importance of a Web site. Tweet This!
    [Engineering] Search Engines Are A Conduit, Not A Source
    Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Search engines are a conduit – a step along the path – not a source. You do that because the results pages have the information, not the search engine. Search is important. Etc etc.
  • BILL HARTZER  |  MONDAY, MAY 18, 2015
    [Engineering] Interview With a Small Business Owner Crushed by Google
    Also, on the other search engines, social media and other channels as they are important as well but they can’t replace the eyes I get from Google. think it’s needed to say that I’m not a search engine optimization expert by any stretch nor am I just some whiny “sore loser” I’m just a small business person who’s worked very hard for 12 years to build a trusted, successful web business (as a ticket reseller affiliate ) who was affected by these updates in a massively destructive manner. Google Search EnginesIf so, how has it suffered? It’s not.
    [Engineering] 7 Reasons Why Visitors Leave Your Blog
    Blogging Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Why Visitors Leave Your Blog SEO tools such as Google Analytics would tell you the number of visitors on daily basis. This tool would even provide you a complete analysis on why such a thing is happening. It will give you a complete analysis telling you that you are receiving low traffic and the number of visitors is extremely low. So what to do when you get such a report through Google Analytics? It is very simple: you look for ways to identify the reason for such report. Written by Kate Funk.
    [Engineering] Search Engine Optimization and Network Marketing: How to Get More Leads
    In fact, doing so is actually leaning towards search engine spam, and that simply copying someone else’s content was a no-no. The search engines don’t want it, and people don’t want it. One way that a business can bring in more targeted leads is via the internet search engines. In fact, when you are looking for something in particular (perhaps “making money at home or some other keyword phrase), we go to the search engines like and search for it. Learn a little bit about search engine optimization, if you can. Probably not.
    [Engineering] FTC Sends Letter to Search Engines Regarding Paid Ads Versus Natural Search Results
    The FTC has sent a letter to many of the major search engines, including AOL,, Bing, Blekko, DuckDuckGo, Google, and Yahoo!, as well as 17 of the “most heavily trafficked search engines that specialize in the areas of shopping, travel, and local business, and that display advertisements to consumers” warning them about making the distinction between paid ads and natural search results. Originally, in 2002, the FTC revised its search engine guidance. The FTC wants to be certain that the search engines make sure consumers are not deceived.
    [Engineering] Easy Inbound Marketing Leads through LinkedIn
    Amtower predicts that LinkedIn will increase their user base to more than 120 million in 2011. LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 1 January 2011 LinkedIn had more than 90 million registered users, spanning more than 200 countries and territories worldwide.LinkedIn is available in English, French, German, Italian, Portuguese and Spanish. Quantcast reports Linkedin has 21.4 million monthly unique U.S. visitors and 47.6 million globally. Tweet this on Twitter!
    [Engineering] 8 Places to Find Free Stock Photography for Your Website
    Blogging Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Technology Find Free Stock Photography Free Stock Photography Photography for Your Website Your business website and blog will benefit from photos. Images are the most effective marketing tools today, next to videos. They have the power to capture emotions and imaginations of your readers and website visitors. But it may not always be possible for you to post images that you have taken and own the copyright to. Written by Collins Paris. If you think they’ll never know, you’re wrong. Openphoto.
    [Engineering] Focus on Value, not Word Count with your Content
    Between Panda, Penguin, and the rise of social signals, word count of content is not something that you should ever focus upon when writing content for search engine optimization or social media marketing purposes. Blogs Featured Google Search Engines Social Content Content (media) Facebook google pagerank Panda Penguin search engine optimization TwitterIt may be the biggest change in the Google algorithm that very few people noticed. The reason they didn’t notice is that the change has been slowly happening since February, 2011. This lasted for about a month.
    [Engineering] Choice of Form: Two Legal Seminars As Social Media
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Choice of Form: Two Legal Seminars As Social Media Choice of Form: Two Legal Seminars As Social Media by Tamar Weinberg on December 2, 2008 Share This is a guest post by search engine optimization expert Gab Goldenberg , who actually spends a good chunk of his time in a classroom: he’s a law student! I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. At law school! Again, super post!
    [Engineering] The Ultimate Guide to Search Retargeting, Part 2
    As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. Ben writes frequently for Digiday, and Search Engine Watch. Marketing Search Engine Optimization This is a guest post by Ben Plomion. . Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting.
    [Engineering] Google Removing Domain Names From Search Results Increases Internet User Vulnerability
    The search engines can obtain a websites name from other data provided, such information in a Title Tag, site content, or even information provided near a copyright statement on the website. Black hat Search Engine Optimizers will stuff their site’s Internet address with keywords… So the breadcrumbs will say ‘Guaranteed Weight Loss. Domain Names Google Search EnginesOn Thursday, April 16, 2015, Google announced that they are beginning to remove the domain name from the mobile search results. Domain names generally have been removed from the mobile search results.
    [Engineering] 26 SEO Tips From the State of SEO and Internet Marketing Seminar
    Start with long tail search engines when targetting.then move to chunky Don't optimise for search engines, optimise for humans as that is what googles wants . brand Social Business Social Media state of SEO hubspot search engines Penguin updates search engine rankings rand fishkin dharmesh shah internet marketing long tail google + seo rankI attended an online seminar by Hubspot yesterday and wanted to share some takeaways. The recording and slides of the seminar on the State of SEO and Internet Marketing are available here. This is a summary of my tweets.
    [Engineering] Do Press Releases Still Affect SEO after Google Penguin?
    Here’s what was said and what’s in store for search engine optimization for the next year. How will future search engine updates like Google Penguin and Google Panda change the game? Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) press release Press Releases marketing SEO SEO after Google Penguin seo effortsFor some time press releases were considered as a wonderful way to get authoritative links back to a website to help with SEO efforts. Written by Alon Papilsky. Is there any truth to this announcement? Do they have any value now?
    [Engineering] 5 more tips for Search Engine Optimization
    Branding Great Resources Tips Wordpress brand name breadcrumbs search engine optimization search engine optimization tips SEO tips table of contents Wordpress SEO plugins
    [Engineering] 10 Specific Steps To Build A Blog Community Starting Today
    Blogging Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media Technology blog community In the online world, everybody’s always talking about community—but do you know how to build it? The good news is, building community with your blog readers doesn’t have to be difficult. In fact, here are 10 specific steps you can take to cultivate strong relationships in the online realm today! By  Shanna Mallon  . 1. Create Great Content. The basic building block of every blogging advice article should be this: Create great content. Be Personal. Ask Questions.
    [Engineering] How to Create High-Quality Content
    Search engine optimization works the very same way. Communication Content high-quality content marathon mentality martin waxman scavenger hunt search engine optimization SEO valuable content By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office. The training for long races is the same, no matter which sport you compete in. In season, I can easily ride 300 miles in a week.
    [Engineering] Synthesis Is More Important Than Analysis
    SocialEra Relationship Economy cause and effect century management continuous improvement continuous improvement philosophy elements engineering team first mistake history of mankind infinite wisdom information age management practices mathematics and logic milkyway minute detail paralized philosophy philosphy Philsophy pilosophy process improvement synthesis thesis projectThe information Age brought out more data in ten years than ever before in the history of mankind. The theory behind analyzing the parts seems to be common with 21st Century management practices.
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