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    [Engineering] In-House Search Engine Marketing and Social Media Job Opening in Dallas
    I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites. The post In-House Search Engine Marketing and Social Media Job Opening in Dallas appeared first on Bill Hartzer. Search Engine Marketing Jobs – Customer Service experience.
    [Engineering] 10 Reasons Why Your Competition Is Beating You On Social Media
    Tweet Although you might not want to admit it, I bet you’re paying attention to how your competition is doing on social media. Have you noticed lately that their social media profiles are growing a lot faster than your company’s social media profiles? It might be because of one of these ten reasons: 1. Your competition has a presence on multiple social media sites. Your competition understands the importance and value of building an online brand presence through the use of multiple social media platforms. Create a presence on all the popular social media sites. 2.
    [Engineering] infographic – The Growth of Social Media via Search Engine Journal (SEJ)
    Featured infographics growth of social media infographic search engine journal sej Social MediaSource: The Growth of Social Media: An Infographic.
  • INBLURBS  |  TUESDAY, JUNE 21, 2011
    [Engineering] Inbound Marketing, the science of showing respect to get more revenue in exchange
    When you want to grow your business you need to treat your audience with a certain level of respect. You need to show them that you care about them and not only about their cash they maybe could spent with your business. Engage with your actual customers and potential new customers and listen to them and their suggestions and complaints or questions. You need to treat your customers like they are your air to breath, but when it comes to your business and your revenue they are for sure! This helps you to monitor social media the smart way without obsession. Credibility can be earned only.
    [Engineering] 2015 SEO No-No’s
    In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. Digital Marketing SEO Google Google AdWords Google Panda Organic search Search engine marketing Search engine optimization Search engine results page SERPs Web search engine We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. The post 2015 SEO No-No’s appeared first on.
    [Engineering] Top 10 Keyword Research Tools
    So, there is in built search engine that displays search result that are based on relevancy and sorted out on date time stamp. Nowadays, a keyword research tool is very important to compete in the arena of internet marketing as without it, there is no way to survive in the arena of internet marketing. Therefore, there are a plethora of keyword research tools, but the most top 10 keyword research tools are below. It has feature of high quality, frequently updated and clean keyword database. It is free to use and having its own keyword research tool. top keyword research tools exposed.
    [Engineering] Study shows adopt social media in internet marketing or fall behind
    A recent Jive Social Business Survey where 902 executives have been interviewed about their opinion of use of social media in internet marketing shows that social has made it from personnel to mission critical for business. The personal use growth has accompanied with the professional use. 73% of the 902 interviewed executives agree that social media in internet marketing will change how business gets done. But for now 17% of the 902 interviewed executives think their business is position right or ahead of the trend to profit from social media for business. lawyer’s perspective.
    [Engineering] comScore January 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. percent. * “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. comScore, Inc. search marketplace. percent of search queries conducted. percent (up 0.1
    [Engineering] Seven Reasons Why Your Facebook Page Doesn’t Cut it as a Replacement for a Website
    They rank well in search engines (for the most part) and they’re easy to update with pictures, links, and text. . It’s not an e-commerce engine or indexable website. And they want you to create fresh content so you rank better in the search engines. Search Engine Optimization. Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media Facebook Page replacement for a website search engineIt seems to happen a lot: a company solves their website woes with a Facebook page. And no website. Yes, Facebook pages are great. commerce.
    [Engineering] Mobile Marketing Goes Online?
    By Alexander Gregori. Not so long ago marketers were excited at the prospects of a new tool: online marketing. They could send out personalized emails directly to leads via email at almost no cost, create a store front of their business with websites, place banner ads on other websites , create newsletters and blogs. Then the whole thing became more sophisticated with tools like Google AdWords, social networking sites such as Facebook and Twitter and e-commerce. Suddenly the whole world was connected and marketers had unleashed an animal. Enter from stage left: mobile marketing! Oh my gosh.
    [Engineering] Looking Back on the Year of the Panda: Google Algorithm Changes
    According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. Consider this graph by Sistrix , created to describe where’s keywords landed on Google search engine results pages (SERPs) before and after one of the Google algorithm updates: Although there were several Google algorithm changes (some with more impact than others), all of them left businesses scratching their heads. queries according to Search Engine Land. The launch initially impacted 12% of U.S.
  • INBLURBS  |  MONDAY, JUNE 27, 2011
    [Engineering] How companies are using social media for marketing research
    How to do social media for marketing research? In fact this is the first part of a social media marketing strategy. First, it is important to learn more about your customer and the social media places they are hanging around and why they are there, what they are interested and what they are talking about. When you have done your previous social media for marketing research right, than you have discovered your different buyer personas and how to get their attention to attract them to your offers. Now you can digg deeper and discover your competition and what they are doing in social media.
    [Engineering] The Inflection Point of Economic Measures
    The Economic Engine Has Shifted. The economic engine of the 20 th Century relied on factories, equipment and labor to produce more things for consumption.  The economic engine of the 21 st Century relies on factories of ideas, technology and networks of minds to create more value.  What would happen if companies, industries, sectors and economies changed what results mattered and how those results are measured? What would happen is the behavior of companies, industries, sectors and economies would change. Sound familiar? You shouldn’t have to think very hard.
    [Engineering] Do Search Engines Love Opinion Posts As Much As We Do?
    Regardless, the one thing that every blogger needs to pay attention to, whether you’re excited about it or not, is the importance of creating high quality content to keep both your readers and the search engines happy. Sites consisting of low quality or duplicate content and/or employing manipulative SEO practices in order to unfairly influence site rankings have lost ground in their search engine ranking results. As most industry observers state, if you write for readers and not for search engines, you should be fine. For that, let’s take a closer look at value.
    [Engineering] comScore Search Engine Rankings for October 2013
    Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. In retrospect, it’s interesting to look at the comScore search engine rankings for October 2007 : Google 57.0 %. Google’s websites and web properties have 66.9 percent market share. Microsoft own sites, including, took some more market share from Google, and now has 18.1 percent of searches. percent of search queries conducted during the month of October 2013 were performed on sites owned by Google.
    [Engineering] HOW TO: Guide to Performing Website Audits
    Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.  Cloaking content is a very risky practice which will get your website heavily penalized by search engines. This will help search engines better understand the content. Microdata creates a mode of communication between your content and search engine spiders. This helps build a trust with search engines – especially Bing. Content Optimization.
    [Engineering] Nobody will buy from you. Exempt your Buyer Personas
    Companies sell more to individuals and multiple decision makers. It’s critical to attract all of the people involved in the buying decision. For example, if you sell products or services to businesses, there are decision makers that have different roles within a company. When you sell to consumers, you need to sell to different people in a family a different way. There are children which needs a different approach then their grandparents for example. They all have different motivation to buy your products or services. You need to know more about them, before you market to them!
    [Engineering] Using Google AdWords to Test Your Messaging
    While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads. Rather, find yourself a search engine marketing expert (different from search engine optimization) and, at the very least, have them help you create a strategy. Advertising Search Engine Marketing Google AdWords search engine marketing SEMunderstand advertising. understand the value and benefits of it. The examples follow. 1. 
    [Engineering] Why PR Should Not Own SEO (Nor Social Media or Content Marketing)
    Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search MarketingSocial media, content marketing and search (SEO and SEA) must be integrated. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.].
    [Engineering] Inbound Marketing with or without marketing strategy to reach business leads goals
    A strategy is a great way to have some kind of roadmap which can guide you through the opportunities and pitfalls of internet marketing. To achieve your marketing and revenue goals you need to know which way to go and what exactly to do when you establish an internet marketing strategy. In today times when things are changing in real-time, even not over night anymore you also should keep a certain level of flexibility to adjust your marketing tasks and correct your course if necessary to reach your internet marketing and revenue generation goals. How to have a flexible strategy?
  • INBLURBS  |  MONDAY, MARCH 14, 2011
    [Engineering] Inbound marketing or think globally and work locally
    Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world. The best and easiest way is to get your Google Places listing first. This is very easy and a great point to start your local marketing! Make your listing in Google Places. To get found you will need to find the best long tail keywords and to include them into your published content. Research long taile keywords and include them into your content. Did you build your Facebook fan page yet for your business?
  • INBLURBS  |  FRIDAY, MARCH 11, 2011
    [Engineering] Your inbound marketing and failure
    If you think you can do inbound marketing without any failure then you are dreaming. Means you will do failures. But let’s change the position and take a look from another perspective. If you think you can fail and if you think you can do it right than you are right! When you start your inbound marketing than you will oversee things, but this is ok! When you start your blogging activities then your chances increases to get seen from your audience. And not every activity will be the one with the best results! This is not the goal to be 100% perfect! Brain vs. Budget = Inbound Marketing.
    [Engineering] In social media sometimes the early bird wins piggyback
    We all know information is the key to success. If you have the right information you can take advantage of it and make use of an opportunity for your business. Today in the times of internet and social media where information spreads on each corner it becomes important to have the ability to sort the right info from the crap, and this in the speed of light ! An information lead can make the difference between to profit from an opportunity or not. If you want to have a chance, to be the early bird and to have an information lead, then you need current information first. SocialMention. Tweetdeck.
    [Engineering] How to create mobile friendly emails and get more response
    Current analysis show impressive statistics where millions of people will be using advanced email ready phones. Morgan Stanley Research predicts that sales of smart phones will exceed those of PCs within 2 years. Internet Trends 2010 by Morgan Stanley Research. According to Juniper Research annual sales of smart phones over 300 million by 2013. Sales of smart phones will exceed those of PCs within 2 years. Studies also show that people surf about four hours in social media compared with one hour from their PC. 30% of consumers are already using mobile devices to read personal email. Just do it!
    [Engineering] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. As the search engines make social signals an increasingly important element in rankings, the links that you create—and that your customers, followers and industry influencers share on your behalf—take on greater importance for SEO.
    [Engineering] Where Should You Spend Your Marketing Time? | Small Business Mavericks
    It’s a well known fact that 80%-85% of traffic for almost every website online comes from the search engines. It should seem to reason then that website owners and managers should spend that much time on search engine marketing efforts rather than social media or other forms advertising. In my opinion, you should be spending three hours on search engine marketing activities (blogging, PPC, or content creation) and the remaining one hour on social media and non-SEM activities. About Us What’s a Maverick? » Where Should You Spend Your Marketing Time?
    [Engineering] DataSift Curation Engine Aims for Relevance in Real-time
    Mapping Startups & Services Filtering For Relevance In A Matrix DataSift Curation Engine Aims for Relevance in Real-time On August 27, 2010, in Social Web , by Mahendra Palsule As I have said many times previously, if 2009 was all about the hype of Real-time, the future is all about capturing Relevance in real-time. Number of Retweets Whether tweet contains a hyperlink Datasift is a rules-based engine that can filter this firehose using thousands of complex rules and provide a filtered stream in real-time within milliseconds. It is just a matter of time. link] [.]
  • SPIN SUCKS  |  MONDAY, MAY 4, 2015
    [Engineering] Feature Content that Answers Questions for Better SEO
    Because our content marketing world is made up by a good portion of search engine optimization, we tend to think in keywords. So, instead of writing a headline you think the search engines will like, write the headline as a customer or prospect might ask it. ” It’s an interesting way to think about content creation, but it will deem you most useful to both search engines and humans. Communication Content content creation daniel victor FIR hummingbird medium ny times staff editor search engine optimization shel holtzBy Gini Dietrich. What time is it?
    [Engineering] Small Business SEO Strategies
    Does this mean that it’s not possible for a small business to gain considerable rewards from search engine optimization? As one of the leading search engine experts in the UK, Keith Barrett has used his considerable online marketing experience to help numerous businesses over the course of the past decade. =. What’s the biggest mistake that most small businesses make when it comes to SEO? Personally, I would suggest that a common problem is being unrealistic about what can be achieved. Ignore massive corporations! This is not a coincidence. Target cost effective search terms.
    [Engineering] Anyone with a New Idea is a Crank Until the Idea Succeeds
    Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Search Engine Optimization (SEO ). Per , SEO is “the process of improving traffic to a given website by increasing the site’s visibility in search engine results. Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique.”
    [Engineering] Study shows: 20 of 100 of your customers are researching on Google
    Udi Manber, Google’s VP of Engineering, gave a brief 15 minute presentation where he also explained that 20 to 25% of the queries we see today, we have never seen before.”. People hear from their friends’ info about products and services and then they go to their favorite search engines and try to find more information on. More and more people research online on search engines before they buy products and services. To tag it right with long tail keywords and include a keyword rich description can also help to get it found on the search engines.
  • INBLURBS  |  FRIDAY, JULY 8, 2011
    [Engineering] Why to connect your corporate blog with social media
    Up to 434% more indexed pages in search engines. Connecting your blogs with a platform where you could attain more exposure sounds extremely interesting for any type of business. Building and maintaining online blog helps you in staying current with the social trends. Having business blog helps your business to be updated in social media to get seen from your audience and to generate business leads. How to promote your brand in social media using a blog? Getting a thirty-foot tall billboard to promote your brand is really very expensive for any business. Facts about corporate blogging!
    [Engineering] Blogs as Attraction Engines
    I’m sitting at a camp table with Megin Hatch , who’s talking about her passion for Ethiopia and her plans around it. She had it in her head for a while when she stumbled across Lobsters in the Rough , which came to her from a serendipitous tweet. These things all connected when maybe they shouldn’t have, but Megin is driven and on a mission, and we’re hearing about it. Blogs aren’t just things to make business, though that’s what I talk about quite often. Blogs are many things. There are currencies outside of money that are much more valuable. Your thoughts?
    [Engineering] How I Tweaked my WordPress Blog to Rank Better in the Search Engines
    As bloggers and website owners, improving our websites is an absolute must, and search engine optimization is important if we want to get more traffic through search engines. But I also knew that I couldn’t have the old pages and the new posts existing together because that would create duplicate content issues for my site with the search engines. also preferred to have more pages indexed by the search engines anyway. How I Tweaked my WordPress Blog to Rank Better in the Search Engines. Search Engine Optimization SEO wordpressHere’s how I did it.
    [Engineering] The New Model: How Google+ “Gets” Content
    Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). Marketing Search Engine OptimizationThis is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model. So What Are the New Signals? Conclusion.
    [Engineering] Local SEO – Be Found!
    Today we''re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example. NC SEO Wilmington Business Google Kristin Lubben Local search (Internet) Search engine optimization TripAdvisor Urbanspoon Wilmington North Carolina YellowPages Yelp Nearly 80-90% of all customers ''google'' businesses or check online reviews before making a purchase. How can you ensure your company will be found - in this case, your restaurant? The post Local SEO – Be Found! appeared first on.
    [Engineering] The sense and nonsense of Social Media Groups
    Groups can be a great place to get In touch with your audience. But which groups make sense and which are a simple waste of time? Most social networks offer groups where you can become a part of the conversation. But do you need to be a part of every conversation and every group? Today I got some updates from my LinkedIn Groups I am participating and one group is about venture capital. Especially in venture capital groups are many people who offer financing and in the past I often have posted the question “does anybody get any investment for their business” there? The more the better.
    [Engineering] This One Thing Has Become The New SEO Reputation Management Secret This Year
    What Search Engines Are Looking For? 1) High Authority Domains. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The benefit is that you get more control over the overall reputation of your brand and will allow you to suppress the negative mentions about it in the search engines. Search engines look for activity as well as the existence of the social media accounts and overall user engagement. Guest post by Jon Rognerud. Free tools to get you started.
    [Engineering] Make your corporate blog more popular and credible
    Make good relationships with your industry related bloggers. To get visitors to your blog you need to get seen from your audience. One of the best ways to get attention from you audience is to write a corporate blog. Also you should regular read and comment on industry related blogs and maintain friendly relationship to those bloggers. You can ask them to write guest posts for you and to do the same for them. Blog Catalogue. Technorati Blogged. Blog Top List. Ice Rocket. Top Blog Area. Bloggapedia. Top Blogging. Blog Hub. Blog Search Now. Alltop. You do not need to focus on the most popular.
    [Engineering] Web Pages: How Many Do You Need?
    The problem with search engine optimization is that there are so many different factors – all of them variables – that can affect a web page’s ranking for any particular keyword. Ability of your competition to employ best search engine optimization practices. Time between first publication of your page, and the frequency with which it has been updated, and the time it is judged relevant for a search query by the search engine. The number of web pages on your website, however, has no effect on your search engine rankings.
    [Engineering] Learn from the ‘PEANUTS’ social media expansion approach for your business
    Today the Iconix Brand Group, have announced ‘PEANUTS’ launches major digital and social media expansion. They are expanding into mobile gaming, e-books, Facebook and digital apps worldwide. With his move the Iconix Brand Group want to reach his consumer market where they are around. The offer this kind of freemium games for smart phones and tablets based on the ‘PEANUTS’ characters. Here the ‘PEANUTS’ show your business how to reach your target audience laser targeted in social media through mobile gaming, e-books, Facebook and digital apps. So the brand message is spreading in a powerful way.
    [Engineering] Best Internet Marketing Posts of 2011
    User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. Ultimate Blogger’s Guide to Search Engine Optimization : There have been a lot of guides on blogging and SEO, but this is the latest and has good info. Each major element of code is dissected with some indications as to how it will fare with the search engines.
    [Engineering] Is your website a liability or a real estate
    Allows you to optimize for search engines, like URL structure, page titles, and headers. It allows you to easily add your own Meta description and Meta tags which increase the likelihood that a page is noticed in search engine results by a human eye and clicked. Today still most websites receive less or even no traffic. Those websites are not marketing optimized and offer no user experience! More fatal they don’t offer any kind of valuable and remarkable content. They have no lead generation process implemented. Empowers you to to update your pages as you need.
    [Engineering] Your Google+ Company Page: Launch & Pause
    Social Media Brand Business Google Google+ Page Search EnginesGoogle+ Pages are available for your company or organization. Whether you know how you’ll use it yet or not, go create yours. We can think about the promotion and practice a bit later. One thing you do need to consider is what type of page you’ll create. There are 4 choices : Local Business or Place (These pages get a map. Great for hotels, salons, taverns, landscapers. localized business). Product or Brand. Company, Institution, Organization. and then you can promote the page. Choose the type of page.
    [Engineering] Improving your business in social media
    Lists are best ways to attract search engines. Social media marketing is one of the cheapest ways of marketing and brings quality traffic for your lead generation campaigns. This article provides important tips to use major social media marketing sites to generate traffic for your small business. Using Facebook for your business. Facebook is one of the top social media marketing sites in Internet that is now having tremendous popularity online. Millions of people all over the world visit facebook. To increase your business visibility in facebook, these are the best option. Create lists.
    [Engineering] Seven Tips for Efficient Search Engine Ads: the Human Dimension
    All your search engine marketing and other online marketing efforts will go in vain if a prospective client finds you and it takes too many clicks with most questions unanswered on the landing page. Search engine marketing SEA search engine advertising search engine marketing SEORelevance is the key to persuade a buyer into the buying mode. Seven tips.
  • SPIN SUCKS  |  TUESDAY, MARCH 20, 2012
    [Engineering] Five Ways to Build the Perfect Web Marketing Storm
    He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. Search Engine Optimization. In his writing tips, he includes: How to write for both humans and search engines (six tips). Communication Content andy crestodina Blogging content marketing Email Marketing Measurement search engine optimization social promotion spin sucks pro web marketing webinar writingI hate to admit this out loud, but I know only a fraction about content marketing for the web. ” WRONG!
    [Engineering] Integrate Social into your SEO strategy; the future of link building
    Search Engine Socialnomics Startups Business content marketing Google Internet Marketing marketing Search engine optimization Social Media Web search engine Do you wear many hats as digital marketer? Perhaps you run social media campaigns and also SEO campaigns and you are spread thin across the two disciplines. SEO and link building by itself can exhaust one person’s bandwidth. While studying various link building strategies, it became evident that Google is punishing traditional gamed and scaled link building, and rewarding natural link acquisition.
    [Engineering] How to Create a Video Marketing Strategy for Your Business
    An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Below is a YouTube Video about embedding: Search engines. See our recent article on search engine optimization for more information. Marketing Search Engine Optimization Social Media video marketing videosThis is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. But where do you start? The key is strategy. Have clear goals. Create your video.
    [Engineering] How Social Media Affects Search
    Content Social Media andy crestodina Followerwonk Inkybee orbit media popular webinars search engine optimization SEO topsy webinar By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. Here’s the thing about this webinar. How Social Media Affects Search.
    [Engineering] Start your new business cheap with inbound marketing
    Most entrepreneurs lack of cash to start a huge online marketing campaign when they are beginning with their business. Also they are not sure if their business concept will work and are scared of to invest a lot of money in advance with to be sure if they go to make money. Did you know that you can test the waters with a blog? blog can start a business the cheap and affordable way. blog is your first step to tap into inbound marketing. blog is cheap! You can setup your WordPress blog with Godaddy for under $10 per month. People buy from people they trust. Brain vs. Budget = Inbound Marketing.
    [Engineering] Choosing your keywords for SEO
    Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tailThere are two types of keywords. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive.  These are short one or two keywords that define an industry or product. It also doesn’t only relate to B2B.
    [Engineering] Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
    Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Advertising Bans.
    [Engineering] How to Create High-Quality Content
    Search engine optimization works the very same way. Communication Content high-quality content marathon mentality martin waxman scavenger hunt search engine optimization SEO valuable content By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office. The training for long races is the same, no matter which sport you compete in. In season, I can easily ride 300 miles in a week.
    [Engineering] How to Hire Your SEO Partner
    There are two enormous issues with search engine optimization that hinder your ability to zero in on the right partner: Rapidly changing, constantly evolving rules. Marketing Search Engine Optimization seoThis is a guest post by Brad Schorr. Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. It is also one of the most perplexing. Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Results.
    [Engineering] The Fortune 100 Companies love social media
    From the initial and important part of to get found online through search engines, social media, corporate blog, guest blogging -commenting, eBooks, whitepapers and some more; To the lead capture, lead nurturing, lead conversion and measurement, the inbound marketing strategy covers it all. You need to expand your channels like Twitter, Facebook, LinkedIn, Search engines, YouTube, Corporate Blog, Blog directories, industry related forums and some more niche social networks. During the past years social media has reached more and more big companies. Listen carefully!
    [Engineering] Search Engine Optimization: Why We Still Need Meta Tags
    Recently, there has been a lot of debate in the search engine marketing community about some of the more simple or basic elements of search engine optimization, a web page's meta tags. Combined with the title tag, I still believe that as online marketers we absolutely need to make sure that we continue to populate these meta tags correctly and appopriately on all pages of our websites or our clients' websites even though some search engines do not use certain tags for ranking purposes. The search engines did not look at the content of the entire web page.
    [Engineering] Content Marketing Warfare on Google Panda & Penguin [Infographic]
    These tactics allowed for scalable and noticeable affects on search engine rankings. The truth is Google, Bing, and whatever other search engines pops up are going to continuously tweak their algorithms to “better” their results. Content Marketing Online Advertising Search Engine Optimization content marketing google panda google penguin infographic link building search engine optimization seo” The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Are you the biggest?
    [Engineering] 3 Things You Should Know about the Link Between Social Media and SEO
    Nowadays, every SEO strategy has to consider website visitors as well as the search engines, and with social media being so popular, it’s vital to have a presence on the main sites both now and in the future.  Social Media Profiles Appear in Search Engines. Social Media Websites Act as Search Engines. Traditionally when you think of a search engine, your first thoughts are likely of Google and Bing.  After all, these things all clearly show Google what people think of content, and their main aim is to design a search engine that users will find most beneficial. 
  • INBLURBS  |  TUESDAY, MARCH 15, 2011
    [Engineering] Get 55% higher lead conversion rate with your own inbound marketing leads
    As every business need leads there are also companies out there who sell leads for every industry and topic! And here is the problem. With the lack of knowledge, interest or booth many business owners buy leads instead of to generate their own. Mostly those bought leads are of low quality which produces more frustration and work for the sales force with poor results. If your business like any other depends of a fresh and constant lead flow than you should start generate your own high quality leads. When you create your own leads with Inbound Marketing you get: Better quality of your leads.
    [Engineering] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
    LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – Manage relationships with search engine vendors and other third parties on behalf of company. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). Search Engine Marketing Jobs– Analyze keyword library and expand appropriately. – Update reports and databases.
    [Engineering] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. You are also active in Foursquare and have set your place in Google places. You are commenting on Twitter, industry related blogs and forums and you have established great relationships to your audience and industry related bloggers. You have also set a lead generation and lead nurturing process successfully and you generate real revenue out of your efforts, right? I am really proud of you! And here is the problem!
    [Engineering] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). YouTube is the second-largest “search engine” by volume of searches. As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. How do top executives use social media? B2b vendors?
    [Engineering] Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog
    Blogging Business Marketing Search Engine Optimization Social Media Google revenue seoThis is a guest post by Preston Ehrler. As a business owner, do I really have time to blog?  I’m a business owner too, and I realize that we are already pressed to our limits for time.  We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.  Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor.  Interested?
    [Engineering] Why ‘First Click Free’ Can Lead To Higher Revenues
    By giving Google access to your premium content, you ensure that your content is indexed in the search engines. search engines google paywalls search engine optimization SEO website visitors Few of us would dispute that webmasters and businesses have a right to put their best content behind a pay wall. However, if you put all of your content behind a pay wall, then it can’t be indexed by Google. Unless, of course, you give Google’s bots access to that content. You can do that with First Click Free. Think of it as like a magazine rack.
    [Engineering] What’s New on Google Analytics
    Google has updated the  Search Engine Optimization reports to now reflect the first position of a link to your site. Look under Traffic Sources > Search Engine Optimization to see how your site rankings were updated. This change will affect your Search Engine Optimization reports, when your data in Google Analytics Search Engine Optimization reports will be calculated using the new method. Expanded Search Engine List.  The “Search Engines” report in Google Analytics is auto-populated with a list of known search engines.
    [Engineering] The Ultimate Guide to Search Retargeting
    The most significant form of retargeting to emerge is Search Retargeting — the practice of showing display ads to users based on the terms they enter into search engines like Google, Bing, Yahoo!, and Search Retargeting is revolutionary because it brings the power of search engine marketing to display campaigns and makes it possible to hone in on users who have never visited your site. At the most basic level, Search Retargeting is a fairly simple three-step process: A user searches for something on a site or search engine by entering search terms. and others. Agencies.
    [Engineering] Search & Social – Understanding the Interdependence
    Do they know how factors like search engines crawl, index and retrieves, and how linking affects search results? Advertising Brands Community Management Content Marketing I forgot to categorize Marketing & Communication Mindjumpers SEO Social Commerce Social Media Social Media Strategy Tips branded content Community Management tips content marketing digital branding Marketing Marketing Strategies real-time real-time engagement search Search & Social search engine optimisation search engine optimization SEO strategies social social media marketing social platform social SEO
    [Engineering] How to Improve Google Adwords Quality Scores [Infographic]
    I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page. Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing sem
  • INBLURBS  |  FRIDAY, JUNE 24, 2011
    [Engineering] Low cost lead generation with Inbound Marketing Strategy
    One of the biggest challenges for businesses is the generation of qualified business leads. Today businesses have great opportunities to attract business leads to their website. The quickest to get traffic and leads is PayPer Click marketing through Google, LinkedIn, and Facebook. With PPC you only pay for clicks made. When you lead your clicks to landing pages and you offer a bonus for your prospects to encourage them to register as a leads. PPC is definitely no low cost lead generation! Brain vs. Budget = Inbound Marketing. Inbound Marketing can help you to: A.
    [Engineering] Is Search Privacy Important To You?
    If so, then you might be interested in two smaller search engines. The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. This type of search engine can be useful to your business if you can train your customers to use it and add important search terms related to your website as slashtags for their searches. DuckDuckGo even refers you to two other search engines (on its privacy page) that do not collect your private information: Ixquick and Scroogle. Are these smaller search engines good? search engines privacy search
    [Engineering] Research: B2B Buyers Want Content
    B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaAre you looking for proof that content marketing is the way to go in B2B marketing? You have it. There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. However, there is just one solid way, besides [.].
    [Engineering] Don’t Bother With This SEO Service
    Your site will rank better in the search engines if you optimize it for the search engines, but don’t be fooled by unnecessary SEO services. The service is search engine submission services. I don’t recommend them. Many web companies call themselves SEO companies and sell useless services like search engine submission services. Did you know you don’t have to submit your website to search engines? That’s why I say stay away from search engine submission services. SEO for Small Business search engines SEO SEO services
    [Engineering] Do Social Signals Drive SEO?
    Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. Here is what happened when Google tried a search engine without links ).) It would be a much deeper discussion to go through all aspects of this, but today I plan to focus on the best way to drive SEO benefits from your social media.
    [Engineering] Show me the social media Return on Investment
    The Return on Investment of social media is measurable and this is much easier than you think. There for you need the right platform which displays all tasks, traffic, lead sources and includes them into CRM and financial software. To get this done social media needs to be seen as part of an integral strategy called Inbound Marketing. Inbound marketing includes Blogging, social media, Lead Conversion, Lead Nurturing and Closed-Loop Analysis. With inbound marketing businesses earn their way to the customer, by publishing helpful information on a blog, in social media and forums.
    [Engineering] Chasing The Wrong Solutions
    SocialEra Business Method Business Plans business transformation Change Factors Choice Factors Engage Relationship Economy Smarter Companies social capital Social Strategies Strategic Capital Strategic Factors albert einstein attempts blackswan business initiatives buzz words chief engineer consulting agency deloitte different this time duds dynamos executive study five minutes innovation inventor john kennedy presumptions problem 2c quotation rolls royce Silicon sloan management review social software successes wsj article “ The world as we have created it is a process of our thinking.
    [Engineering] How Google Instant Impacts Search Engine Optimization
    Google Instant is an enhancement to Google’s search engine that shows you, and changes, the search results as you type, in real time. What it means for Search Engine Optimization. Although Google Instant Search does not technically affect the search engine rankings, Google is attempting to fundamentally change how search results are be delivered. As web site owners and search engine optimization professionals, we need to make sure that we pay attention to what Google may be suggesting with their Autocomplete feature. Tags: Search Engine Optimization
    [Engineering] Google+ is Content Marketing on Fire
    Awareness Blogging Community content marketing Marketing Online Marketing Search Optimization Small Business Social Business Social Media Technology Trends #hashtags 2014 Content Facebook fire Google Google Authors Google Profile Google Property hashtag ignite Integrate Internet marketing LinkedIn online marketing original content Pagerank Search Engine Optimization Social Context social media social media marketing Social network Static Content Twitter Your Content Sustainable communities are often described as ecosystems in which everyone gets what they want. This is the win-win.
    [Engineering] For the Non-Techie PR Pro: How to Better Understand Social Media and SEO
    Search Engine Opti-what? Have an understanding of Search Engine Optimization (SEO)? Guest Post Public Relations Social Media Search Engine Optimization“Experience is life’s best teacher.”. Never have words been so true, but when it comes to technology, what you lack in experience, you can gain through simple self-teachings. This, like anything of value, takes loads of time and energy. Luckily, I’ve taken the first step for you. Here’s what I’ve found: You may think you know social media … but you don’t. such as  social media explorer and the Buzz Bin. About the Author.
    [Engineering] 25 of the Best Web Presence Optimization Guides of 2012
    PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” internet users used search engines either daily or fairly often. Observing that “Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Get Excited.
    [Engineering] Internet population has crossed 2 billion
    The UN’s telecommunication agency released a statement that the number of internet users in the world has now touched the 2 billion mark. Around 6.8 billion people are on the planet currently. The statement shows that about a third of the world population surfs online. The exact figure stands at 2.08 billion at the end of 2010, compared to 1.86 billion a year before. The Arab region (88 million) achieved the greatest growth and the countries of the former Soviet Union. Asia and the Pacific are the leaders, with more than 857 million internet users. Download Our FREE Report Here.
    [Engineering] Why I’m kinda over Yelp: Foursquare and Twitter are my recommendation engines of choice
    Twitter is also a great recommendation engine, though not necessarily what it was designed for. I used to think Yelp was pretty cool. Kinda like that slightly-older but still-in-high-school boyfriend you had way back when: he knew the best people, the best places to go, but once you graduated, you just knew he wasn’t really your style, so you went your separate ways. It’s definitely a resource I’ve used in the past when trying to plan a date, shopping trip with my roommates, night on the town, Saturday afternoon of culture (or coffee), and more. . Sorry, Yelp: I’m kinda over you.
    [Engineering] Google Image Mismatch Penalty: What is It?
    Search Engine Land describes this penalty : Image mismatch is when the images on your website do not match what is shown in the Google search results. Search Engine Roundtable has posted a screen shot of the warning a website owner received. Google Search Engine Optimization Search Engines There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty. Bottom line?
    [Engineering] Do you still interrupt and disturb your audience too?
    Today I’ve had a chat with a sales person of a company. This sales person told me that he has not made a sale in the last three months and is scared about keeping his job. As I knows this sales person I have asked where the problem is, because this sales person is a great seller I was wondering where the problem is? So I started asking! My question : Do you get leads, and if yes how many and how often per week and month? I got the response that this sales person does not get any leads. I can imagine it could be very hard to get customers without any leads. The answer was NO!
    [Engineering] 8 Ways to increase your conversion rate
    As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Search Engine Optimization (SEO) is an essential element of any inbound marketing strategy and can account for up to 25% of your website search engine results. 3. Implementing Landing Pages. Optimizing Website and Content for Conversion. Implementing Micro Sites.
  • SPIN SUCKS  |  TUESDAY, JULY 14, 2015
    [Engineering] The Pan Am Games Won’t Let You Link to Them
    The website has yet to add a robots.txt file or other technical method to stop search engines from indexing and linking to the site, so they are effectively forcing Google et al to unwittingly and automatically break its own rules. Increase your search engine optimization and even rule the entire first page of Google results. Policy Social Media #to2015 domain authority glassdoor indeed Lead Generation primates of park avenue robots.txt search engine optimization YelpBy Gini Dietrich. Mr. D. suddenly said, “You have to read this article!” during work hours.
    [Engineering] Search Engine Optimization: Search Engine Ranking Problem Solved for a Reader
    Perhaps in response to one of my recent blog posts about search engine ranking problems , I got an email today from James who owns a website called 4insure dot net. He asked me if I would take a look at his web site and see if I can figure out why he is having search engine ranking problems. The good news is that the website is not banned and does not appear to be banned in the search engines. How do I recover from these search engine ranking problems? Tags: Search Engine Optimization It has been like this for nearly 2 months… since September 24, 2010.
    [Engineering] Google Now Annotating Local Social Data
    ” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. This could have far-reaching consequences for local businesses trying to increase their search engine positioning. That social sharing could in turn translate into higher search engine rankings. Social Media google local SEO search engine rankings social sharingLet’s say you want to order a pizza. So you Google “pizza wayzata minnesota.” The same is true of +1s.
    [Engineering] Interested in Marketing Help but Marketing Challenges NONE
    Up to 434% more indexed pages in search engines. Every day we generate leads through our various landing pages online. We offer helpful information for free download. The most traffic, about 60% we receive from Google to our blog articles. When the visitor lands on our landing pages we ask some question for lead pre qualification. Questions like “What’s your biggest marketing challenge?” and we get various answerers to this important question. Answers like: Attracting new clients. How to put it all together? need to find a resource that puts all the pieces together in one place. Traffic.
  • UNSPOKEN  |  FRIDAY, JUNE 21, 2013
    [Engineering] Simple SEO Tips
    The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. Ideally, when people search for these keywords on the web, your site will show in the search engine rankings. However, the links must absolutely be relevant to your site and your content in order to improve your search engine ranking. Author a blog – writing a blog on your website can help your search engine ranking as well. So you’ve decided to start a website for your business.
    [Engineering] How to get more Clients and Sales with Social Media Marketing
    Social media marketing is one of the prominent strategies of Internet marketing. Social media networks like facebook, Myspace, Twitter etc. are the places where you can find different people from various countries. Here the people interact with others in order to make friendship, share information, hobbies, make a professional relationship with others(B2B, C2C, B2C). Thus social media networks are major sources for generating business leads and getting introduced to new clients. Social Media sites are places where people search for their needs and requirements in web. Tweet this on Twitter!
    [Engineering] The Ultimate Guide to Search Retargeting, Part 2
    As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. Ben writes frequently for Digiday, and Search Engine Watch. Marketing Search Engine Optimization This is a guest post by Ben Plomion. . Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting.
    [Engineering] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Social and Alternative Search Engines. realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. different kind of search engine, Qwiki (currently in alpha) delivers a combination of audio, images and text in response to searches on an expanding variety of topics. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool. Create video emails? Create animations? Gather competitive intelligence?
    [Engineering] Interesting Marketing Trends of Small Businesses [Infographic]
    Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media websiteSmall businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.
    [Engineering] Search versus Social – which one wins?
    That content then begins to influence search for those key words and phrases that exist within your subject area and content (Search) and before you know it, you’re impacting Google and the other search engines — becoming more findable and attracting exactly the right people to your content. Why most companies will lose the search engine war. Search Engine Marketing demystified. Infographic SEO Social Media Web/Tech Content Google infographic marketing Search Search Engines Social media Web search engine Yin and yangThe perfect combo.
    [Engineering] Link Building Is Not Dead — Just Different
    There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Those calling link building “dead” are talking about the artificial manipulation of factors to fool a search engine into thinking the site has value. Link building should never be about artificial manipulation to fool search engines. Link building is supposed to be a careful cultivation of legitimacy that enables the search engine to recognize the value of the page and site.
    [Engineering] How Search Engine Optimization Adds Value to a Website
    Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization. But search engine optimization should do a lot more than just help you “get found&# in the search engine results. Average Monthly Searches: 1,220.
    [Engineering] Five Marketing Metrics that are Definitely NOT “Worthless”
    Search Engine Visibility. Again, while it’s true as the article states that “Many performance indicators, including bounce rate, form abandonment, average order value, engagement, and conversion rate, vary from search phrase to search phrase,” telling a client or boss generically that search engine visibility doesn’t matter is certainly not advisable. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. But like any good thing, data simplification can be overdone. ” Twitter Followers. ” True!
    [Engineering] Five Ways Marketers Should Use Foursquare
    Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business. So Mr. D and I set out to have brunch at Schuba’s , a little restaurant down the street. It was 1:45 p.m. and, after sitting there for 10 minutes without service, the waitress finally came by and said they were turning the kitchen over so they couldn’t serve anything until 2:30. Foursquare is Changing.
    [Engineering] Get Your Content Under Control
    To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see? If Content is King… If you’re in the position to happily rely on people to type your name or your business’s name into a search engine then you’re actually doing pretty well for yourself all things considered. Respect the awesome power that is search engine optimization – first and foremost. Blog marketing SEO SEO companies internet marketing agency search engine optimization
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