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    [Engineering] The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR
    That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. Well, to the extent that after reading a post from Search Engine Land that Google would neither affirm no refute titled  Ex-Googler: “To Please Google With Your SEO, Forget About SEO” , I started this post with that opening thought. When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled,  The 6 Basic Components Of A Strong SEO Strategy For Online Retailers.
    [Engineering] Gentlemint, Start Your Engines: A Pinterest for Men
    I’m sure you’ve heard your female friends obsessively talking about Pinterest, the greatest social network since sliced bread. But what about men? We need our mancave of a pinboard/social network to show off our wares. Luckily, Gentlement has accepted entered the foray. We couldn’t wait to hear more news about them, so we decided to sit down and interview them: 1 – Tell us a little bit about yourselves. The site is co-founded by myself ( Glen Stansberry ), a web designer. The other co-founder is Brian McKinney a designer and developer. 2 – Why the name? Not really.
    [Engineering] Banned In Google
    Don’t Issue a Press Release Like IGXE Internet Gaming Exchange If your website is banned in the Google search engine. Search Engine Marketing Firms ', a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. And, in my opinion, deceptive. They decided to pay to be on the list.
    [Engineering] TwitterJobSearch Debuts, Helps Search Twitter for Jobs
    TwitterJobSearch has launched, the first smart job search engine that actually extracts meaning from Twitter content. TwitterJobSearch uses relevancy algorithms developed by Workhound , the UK’s largest job search engine. did a search for “search engine optimization&# on TwitterJobSearch, and found that there were 3164 SEO jobs posted right now on Twitter: TwitterJobSearch looks at the content of every tweet in context to determine its intent and break out filterable data. Tags: Search Engine Marketing Jobs Check out TwitterJobSearch. Digg this!
    [Engineering] Google Underlining Typos in Search Query Field
    Google Search EnginesGoogle is always testing part of their interface, and I believe that this new test will most likely be one that sticks around. Google has started underlining typos in the search query field. So, when you start typing a keyword, if what you are typing is an obvious typo, then Google will underline it in red, giving you a chance to correct it. Here are a few screen captures of what this looks like: In this case, they keyword searched is the beginning of the word “hello” with several letter “L”s in the search field. I’m joking!).
    [Engineering] 29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
    If it weren’t for those web designers who put multiple H1 tags on the same web page and others who just don’t know how to build a search engine friendly site, I wouldn’t have a job cleaning up client sites. Search Engine Optimization 'It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. Certainly, these aren’t in any order of importance. Software As A Service. Links. Go figure.
  • BILL HARTZER  |  MONDAY, MAY 9, 2011
    [Engineering] Google Not Following Own Best Practices for Own Web Site
    If you go to [link] you will notice that the logo on that page, right there at the top, links to a duplicate page, [link] That is a classic “No, No&# when it comes to search engine optimization best practices. Google Search EnginesWe all have issues with our web sites at one time or another. Certainly when designing, programming, developing, and optimizing our web sites we try to make sure that we follow the industry’s best practices. But that doesn’t always happen, even if you are Google. For example, don’t link to [link] and [link] and [link]. Tweet This!
    [Engineering] 33 Speakers I Want To Meet at Pubcon Las Vegas 2014
    Search Engine Marketing Events 'The PubCon Las Vegas 2014 conference is taking place from October 6, 2014 to October 10, 2014, where else? But in Las Vegas, at the Las Vegas Convention Center. This is the big one, the one conference I look forward to every single year. It lasts all week. And the networking and content presented is amazing. I’ve been to a TON of PubCon conferences, and, needless to say, there are speakers at this years conference that I haven’t met. So, here are 33 conference speakers that I absolutely, positively have to meet this year.
    [Engineering] How to Stop Google from Using Your Photo in Ads
    ” off (make sure it is unchecked) and click “Save” Google Search Engines 'Google is updating their Terms of Service on November 11, 2013. There are several updates to their TOS, and notably one of the changes has many people in an uproar. If you follow a business on the Google+ social network, there is a chance that your endorsement could be used in an advertisement for that business, elsewhere on the web. You can read about the changes to the Terms of Service. They can use your photo (avatar) or your name in an advertisement for that business. October 11, 2013.
    [Engineering] The Reason Google Wants To Put A Business On The Map
    To quote: Four out of five people  use search engines to find local information, like business hours and addresses, and research shows that businesses with complete listings are t wice as likely  to be considered reputable by customers. Yet  only 37 percent of businesses  have claimed a local business listing on a search engine. think Google wants to stay on top of the search engine dogpile. The way they do that is by being the search engine that is most helpful to the searcher. That’s why search engine optimization is so important.
    [Engineering] Social Media vs. SEO
    Tags: Search Engine Social Media Social Media Vs. SEO Social Seach
    [Engineering] Google Hummingbird Algorithm
    It’s not necessarily about our websites or links or other search engine ranking factors. In fact, it appears that Google has already launched this new Google Hummingbird algorithm weeks ago, just right under our noses according to TechCrunch : As for how it’ll affect results, moving forward (the ears of a zillion SEO dudes/dudettes just perked): the engine overhaul was silently put in place weeks ago, right under all of our noses. Google Search Engines 'First it was Google Panda , and then we had Google Penguin. The knowledge graph and advanced search queries.
    [Engineering] Multiple Reconsideration Requests Might Result in Another Google Warning
    Search Engine Optimization 'If you file multiple reconsideration requests after your website was manually penalized by Google, then there is a good chance that Google will give you another warning. That warning message from Google might just ask you to wait a few weeks before you file another reconsideration request. I’ve written before about Google reconsideration requests and what is required in order to get a manual penalty revoked by Google (for unnatural links to your website). lot more effort is required. Removing links takes time. Well, it doesn’t work that way.
    [Engineering] Link Building Strategies for Search Engine Optimization in Dallas October 14
    have to admit, search engine optimization (SEO) is difficult. Not only do you have to have a great website that takes into account the “best practices&# of search engine optimization, like Title Tags, Meta Tags, Heading Tags, Alt Tags, and making sure your “keywords&# are mentioned on the page, you have to deal with the constant, proper link building. To get noticed by the search engines and to get noticed by the search engines, you need to concentrate on getting links that other people will notice. What about a “grey hat&# link? Does it matter?
    [Engineering] The social prehistory of search engine marketing relevance and what it means for SEO and content
    Since ages, search engine marketing pays a dominant role in the interactive marketing mix. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. Companies try to optimize their sites for keywords that are relevant to their. Click title to read more
    [Engineering] 21 People I Want to Hear Speak at Pubcon NOLA 2014
    Search Engine Marketing Events 'The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week. don’t remember how many PubCon conferences I’ve been to and spoken on panels at, but it’s going on at least 10, perhaps 15 of them. There’s a reason why I always look forward to PubCon, and it’s mainly because of the speakers and the sessions: and the content that they present. Craig Paddock – Lots of knowledge of Keyword Research.
    [Engineering] How Do We Get Duped By SEO [Infographic]
    search seo SEO/SEM search engine optimizationIt all starts with a title. The better the title, the stickier the title, the more likely you’ll suck us in.
    [Engineering] Google to Start Showing Company Logos in Search Results?
    have been in touch with Barry from Search Engine Roundtable, and as of this post, they have not yet confirmed officially with Google whether or not they’re going to be rolling out logos for rel=publisher. Search Engine Marketing 'Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship.
    [Engineering] Behr Paint Now Offering SEO and Search Engine Marketing Services
    But, apparently Behr Paint ( Behr Process Corporation ) is now offering search engine optimization and search engine marketing services to registered BehrPro professionals. Local businesses can now get their paint and their search engine optimization and search engine marketing services from the same company. ” If you are a local painting contractor or have your own painting business, you can register with BehrPro and get additional marketing services: – Search Engine Optimization. Search Engine Optimization That’s a good thing.
    [Engineering] How I Tweaked my WordPress Blog to Rank Better in the Search Engines
    As bloggers and website owners, improving our websites is an absolute must, and search engine optimization is important if we want to get more traffic through search engines. But I also knew that I couldn’t have the old pages and the new posts existing together because that would create duplicate content issues for my site with the search engines. also preferred to have more pages indexed by the search engines anyway. How I Tweaked my WordPress Blog to Rank Better in the Search Engines. Search Engine Optimization SEO wordpressHere’s how I did it.
    [Engineering] 8 Reasons You Should Perform Regular SEO Audits of Your Website
    'Performing a search engine optimization audit of your website on a regular basis, perhaps at least once every six months, is key to maintaining your web presence and maintaining your organic search engine rankings. Here are a few: – The search engines are constantly updating their algorithms. – The search engines, as well as your own site visitors, like fresh content. – View the links to your site and clean up your link profile, which will help search engine rankings. Search Engine Optimization Make sure your are compliant.
    [Engineering] Weekend Project: Correct Content Mistakes that are Damaging Your SEO
    Search Engine Optimization PandaThis guest post is by Sophie Lee of IBS Tales. In February 2011 my website lost 50% of its traffic overnight, and a further 20% disappeared two months later. was a victim of Google’s infamous Panda update, and like many other webmasters, my first reaction was to assume that Google had messed up—my site contains nothing but high quality, deathless prose, and I’m sure yours does too. As time went on, though, I began to realize that my site had been penalized because it deserved to be. Are you making the same mistakes? Are you sure? Panda woke me up.
    [Engineering] Traffic Technique 1: Search Engine Optimization
    Search engines “qualify” the traffic they send you, since they’re based on keyword and keyphrase searches that reflect individual users’ specific needs. To attract the right kinds of search traffic, most of us follow a few golden rules: We avoid black-hat search techniques: we don’t try to scam or trick the search engines. The more people who talk about you and link to your blog, share links to your posts, and engage with you in various ways, the more authority you’ll have—and the search engines love authority. know I have.
    [Engineering] New Leapfish Demo Brings Even More Search Engine Power To The Table
    Not too long ago, LeapFish unveiled a demo of it’s new multi-faceted search engine to the public, and it was received with warm reviews, although it did contain many glitches that needed to be worked out. Just recently, LeapFish unveiled another demo of their product to a select few, and this time around there were many benefits to really make this search engine conglomerate much more appealing the second time around. The bookmarking capabilities of a toolbar are built right into the infrastructure of the LeapFish search engine. Tags: Search Engines leapfish
    [Engineering] Is The New Google AdWords Ad Format Too Sneaky?
    Google Search Engine Marketing Professional Organization Search Engines 'There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. bet these new ads are going to get a lot more clicks than before. Here is a screen shot of the new ads that are showing up: Click on the image to see a larger version. Do you think these new ads are too sneaky?
    [Engineering] Google’s Official Search Engine Optimization Guide
    Tags: Search Engine Optimization google search engine optimization seo seo guide
    [Engineering] Why This Website Owner Won’t Remove a Low Quality Link
    Search Engine Optimization 'Wow, I now have heard it all. Seriously. There are reasons why website owners will not remove a link from their low quality website to your website when asked, but this one really takes the cake. For a little background, I routinely help website owners clean up the links to their website as part of my Google Penguin Recovery services. Not only do I identify low quality and toxic links to websites, I help remove those links from the web. In this case, here’s the email that I sent to this website owner. Thank you, Bill (on behalf of
    [Engineering] Google Search Quality Still Lacking After Google Farmer Update
    Google Search EnginesAs you are probably aware, Google has been in the media spotlight lately about their search quality. And today, Huffington Post published a blog post titled “ Content is Best Fresh, Not Farmed “ Oh Really? Let’s take a look at Google’s search results for a popular news item that I wrote about yesterday, Chitika’s FTC Settlement in regards to behavioral ad targeting. Let’s try a Google search for Chitika FTC. don’t think so. And even more unique, quality news articles about the subject. Post on Google Buzz. Tweet This!
    [Engineering] Introducing Blekko, the Self-curated Search Engine
    It’s the search engine that prides itself on human curation. Blekko separates itself from other search engines by making use of the “/” tag—the slashtag as a search tool. Using slashtags, you can basically create your own search engine for any topic you like. The ability to tailor and customize your own search engine results packs a lot of power, and if you spend a little time browsing your whole site and coming up with ideas, you can find yourself becoming very, very creative. Introducing Blekko, the Self-curated Search Engine.
    [Engineering] Half the SEO Techniques Used 5 Years Ago Are Now Spam
    The search engine optimization industry has changed. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. And the ones that are acceptable won’t necessarily boost a website’s search engine rankings by themselves. 20 Search Engine Submissions. 20 Search Engine Submissions.
    [Engineering] March 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. posted February 2012 search engine rankings , as well, if you would like to compare February 2012 with March 2012. During March 2012, according to comScore, “Google Sites led the U.S. explicit core search market in March with 66.4 Sites with 13.7
    [Engineering] Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information
    In an email to their vendors (specifically those who provide installation services), a representative from Home Depot encourages their vendors to link to specific pages on Home Depot’s website using specific anchor text–and then encourages those links to be “hidden” Furthermore, Home Depot’s email tells the vendor that linking to Home Depot will essentially increase their website rankings in the search engines. link building Search Engine OptimizationThe following is the email that I have obtained from one of Home Depot’s vendors.
    [Engineering] Why PR Should Not Own SEO (Nor Social Media or Content Marketing)
    Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search MarketingSocial media, content marketing and search (SEO and SEA) must be integrated. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.].
    [Engineering] Do YOU Want To Use Your Own Website?
    Search engine optimization is more than figuring out a magic formula to make an algorithm like you. If it works right, there’s a good chance it works right for the search engines. Web Design and Search Engine Optimization responsive search engine optimization website website design 'One of the easiest things to do in business is forget what it is like to be a potential customer approaching your business for the first time. We become so familiar with the setup that information is assumed and the newbie gets lost or frustrated. Is It Easy To Find?
  • BILL HARTZER  |  FRIDAY, MAY 11, 2012
    [Engineering] How NOT to Build Links to Your Website: Courtesy of American Express
    As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. We add your website (create a link) to our highly used social bookmarking websites so that search engines can index a link to your website and members of these bookmarking websites can access your website. These links help build your search engine credibility and are very beneficial to your SEO campaign. Search engines use this text to determine the subject of your page and the targeted page. Not exactly.
    [Engineering] Using social media monitoring to improve your search engine marketing relevance
    Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’ I downloaded them and thought they provide useful insights and tips, so I decided to tackle some of them. The first one is called “Four ways to take your Search Marketing. Click title to read more
    [Engineering] Infoseek Trademark and Domain Name to Be Auctioned December 8th
    Do you want to own the trademark and domain name of a former search engine? The trademark and domain name of Infoseek , a search engine originally founded in 1994 by Steve Kirsch and the first search engine to sell advertising on a CPM (Cost Per Thousand Impressions) basis, will be put up for auction on December 8, 2010. Certainly this is a great opportunity for someone to acquire not only part of internet search engine history, but possibly revive the search engine. Tags: Search Engines Well, here is your chance. Search (which is powered by
    [Engineering] Search Drives the Purchase, Social Influences it… A Little
    search SEO/SEM social media search engine optimizationThe impact that search and social media have on a consumer’s purchase has never been disputed. have always maintained that they were always joined at the hip. In a recent GroupM Search and comScore study this has pretty much been verified. Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. Because we still want the best deal possible.
    [Engineering] New Search Engine Features Beef Up Restaurant Results
    Because of the massive demand for restaurant information from local and mobile searchers, search engines are looking for ways to provide more relevant information to users. While adding a menu may or may not increase local search engine rankings, having this information available to searchers makes restaurants more attractive to eaters. Restaurants that make this information available to search engines like Yahoo! 'Google and Yahoo! are once again competing for local and mobile market-share with new features that promote additional restaurant information in search results.
    [Engineering] Why SEO and Social Media Sites Go Hand-in-Hand
    Companies must maintain the top spots in the search engine results pages if they wish to attract new customers, and they won’t be able to do so without adequate SEO. Google and other search engines haven’t forgotten the importance of good content, and are now penalizing websites which are writing only for keywords or contain only purchased links. Search Engine OptimizationSince the rise of social media sites, many have believed that the need for SEO is now dead. Visibility is still the primary goal of all online businesses. SEO isn’t dead.
    [Engineering] In a Post Google Penguin World, It is Still Okay to Link Out
    Why would it possibly hurt your search engine rankings if you linked out to a company’s website when you mention them in your blog post? If you look at the following article (there again I linked out yet again and it won’t hurt my rankings), Guillaume Bouchard writes for Search Engine Watch and mentions the following about what constitutes a fishy link: Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address. link building Search Engine Optimization mean, really. What?!? Get rid of those.
    [Engineering] comScore April 2013 Search Engine Rankings
    'Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. percent market share of the search engine industry, which is up 0.2 In April 2013, Google’s web sites were still on top of the search market in the United States. In April 2013, Google had 66.5 percent market share–which is up 0.4
    [Engineering] NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
    Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements. Personally, I believe that proper press releases are NOT advertorials, and, when done correctly, should be counted as part of any search engine algorithm. Public Relations Search Engine Optimization
    [Engineering] Google’s CookieChoices.Org Is Now Live
    Well, now I have discovered today that it looks like there is a version of Google’s search engine on Currently, several of the links (like the links to the “sign in” doesn’t work), but most of the Google search engine is there. Google Search Engines 'Back on May 16, 2014, I wrote about Google registering the domain name There are links to Gmail, images, and soforth. But, I can verify that the site is hosted on Google’s IP address and on Google’s name servers.
    [Engineering] Google Reconsideration Request: How to Get a Manual Penalty Lifted
    link building Search Engine Optimization 'If you have ever received a manual penalty from Google , then you most likely have received this message in Google Webmaster Tools that could be an unnatural link warning , similar to this one that my client received: The message reads something like this: Dear site owner or webmaster of [link]. We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
    [Engineering] Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques
    In fact, it appears that all of this is because of organic search engine listings in the Google search engine. The following are statements taken directly from the affidavit: “Stein quickly followed-up his discussion by identifying and targeting certain search-engine keywords to divert web traffic to his site, including:- “elevation group, the elevation, us elevation, best elevation, elevation media, elevation marketing&# – to opportunistically palm off on my success…&#. Post on Google Buzz. Share this on Reddit. Stumble upon something good?
    [Engineering] Will New Domain Name TLDs Carry Extra Weight in the Search Engine Rankings?
    So, with all of these new TLDs, will these new domain names carry any extra weight when it comes to search engine rankings? It’s in his best interest to spread rumors like this: if people think that they’ll get a boost in search engine rankings, people will buy more of the new TLDs. We know this currently occurs because you can see search engine preferences websites for educational search topics, likewise websites for government related search topics. 'The new generic TLDs (top level domains) are coming soon. Absolutely Not. Oh, really? What?!?
    [Engineering] 34 Speakers to See at SMX West 2015
    Search Engine Marketing Events 'Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list. I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of the best” The bottom line? My list isn’t in any sort of order, they all are worth seeing. Be sure to take lots of notes, as you’ll learn a lot from these folks. Eric Enge – Stone Temple.
    [Engineering] Google AdWords Keyword Tool Gone: Here Are Some Alternatives
    Keyword Discovery compiles keyword search statistics from all the major search engines world wide, to create the most powerful Keyword Research tool. Search Engine Marketing 'As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. You can no longer use this free online keyword research tool to get the average number of searches per month for keywords. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool. Bing Network.
    [Engineering] Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
    Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Advertising Bans.
    [Engineering] Commentary on Search Engine Marketing
    have always claimed that the number of perspectives on search engine marketing and related processes is determined largely by the number of practitioners. That is to say that each and every one of us professionals in the field of search engine marketing likes to think of himself as a unique observer with an original take. Feel free to disagree with me – it is what we’re here for. -- Thank you for reading Commentary on Search Engine Marketing at AriWriter. Related posts: Why Search Engine Rank is Important. New Search Engine Arrives: Green GUSfinder.
    [Engineering] February 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in February with 66.4 Google Sites led the U.S.
    [Engineering] Guest post: Pandering to popularity: 7 ways to optimize your site for Google Penguin
    Google Tips Penguin search engine optimization Web search engineThe following is a guest post by Peter Nevis. His bio is at the end of the article.As Google's algorithms change, you must alter your site to meet the new SEO requirements. In April 2012, Google launched their ‘Penguin’ update, which is an algorithm change designed to reward sites that offer a good user experience. Here are 7 tips to making your site attractive to Google's new Penguin algorithm.
    [Engineering] The Most Effective Way To Focus Your Content
    Google isn’t the only search engine working diligently to be the one people use, and it is logical to assume that a site that has content worth coming for is a site that will rank high in SERPs if the algo bot can see that worth too. Web Design and Search Engine Optimization content focused content natural language search Panda semantic search 'There really isn’t a way to separate content from optimizing your site for search. The way that search is changing by moving toward semantic or natural language search has been discussed every time Google’s Panda comes up.
    [Engineering] Google Image Mismatch Penalty: What is It?
    Search Engine Land describes this penalty : Image mismatch is when the images on your website do not match what is shown in the Google search results. Search Engine Roundtable has posted a screen shot of the warning a website owner received. Google Search Engine Optimization Search Engines 'There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty. Bottom line?
    [Engineering] Google Not Provided Keeps Going Up
    Google Search Engines 'The data that Google is not providing , as in they are not providing which keyword brought visitors to your site, keeps going up. And it’s getting bad. Really bad if your site caters to the tech crowd. For example, for my blog on, the posts and articles on the site cater mostly to other webmasters and perhaps business owners. The more tech-savvy ones. And for my blog, the latest number of not provided users to hit the blog from Google organic search is now 71.80 percent (the past 20,000 visitors to the site via Google organic search).
  • BILL HARTZER  |  FRIDAY, MAY 13, 2011
    [Engineering] comScore April 2011 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted. Google Sites led the U.S. explicit core search market in April with 65.4 with 1.5
    [Engineering] Do You Have What It Takes for a Career in SEO?
    Featured Marketing Search Engine OptimizationThis is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a day. According to Matt Cutts, sometimes changes happen even more frequently than that! Take February 2012 for example. In just 29 days, the Google algorithm underwent 40 changes ! DON’T focus on short gains.
    [Engineering] 6 Tricks how to increase backlinks and grow your pagerank the smart way
    Mostly, all the intrepreneurs who are in the internet will have their marketing strategy for getting found online with the search engines. And in that too, one would like to grow search engine rankings so that the chances of their business improve with search engine marketing. Inviting other authors who can write contents appropriate to your website will be very much useful for generating search engine traffic. One must include everything regarding business like search engine strategies and ensure their submission is aso search engine friendly.
    [Engineering] Who Uses Bing? Make Sure They Can See You
    'Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. The search engines are in a constant battle for the user’s attention. Search Engine Optimization that isn’t flexible enough to change as the battle changes is not going to be successful. think that paying attention to the top search engine stuff without paying attention to the other search engines being used by your specific audience is shortsighted. Who Are These People?
    [Engineering] Who Is Reading Your URL?
    There are many suggestions in the article on how to simplify the URLs on your site, and if you are not following the search engine’s suggestions, you are missing some obvious SEO strategies. The various search engines utilize the URL to navigate your site and use algorithm logic to determine what is valuable and what is not. Search Engine Optimization ideally acts a lot like Spock, balancing “logic” and “human” to get the maximum effect for your website. SEO for Small Business search engine optimization SEO simple URL spock URL structure
    [Engineering] How to Use WikiDo To Help Promote Your Business
    In a nutshell, WikiDo is a search engine specifically designed for events in your city. Because the search engine focuses solely on events, it’s easier to manage than Google (not to mention it has the clarity that so many love about Wikipedia). The What : As stated above, WikiDo is a search engine focused on events in any particular city. In total, the search engine has over 750,000 events listed in categories like social events, music, sports, food and drink, and many more. Search Engine local events search engine WikiDoYou could either: Add an Event.
    [Engineering] Search Engine Optimisation
    'Search Engine Optimisation has been portrayed as a black art for many years. The post Search Engine Optimisation appeared first on TheWayoftheWeb. But the real secret of SEO is that it’s actually a mix of common sense and a lot of hard work. We employ some of the best SEO specialists in the UK to take care of the hard work for you – using specific tools and knowledge from working on a large number of sites in a wide range of industries. It’s not about getting you to #1 on a Google search for an irrelevant keyword. Keyword Research. SEO Workshops and Training.
    [Engineering] How Social Media Helped Get Top Search Engine Rankings with 2 Hours
    Today, I performed a really simple test to see if Likes from social media type websites could contribute to a top search engine ranking in the search engines. Granted, there are a lot of various factors here to take into account–but after analyzing the results, it appears that social media “likes&# contribute a lot when it comes to search engine rankings. So, what did I do to set up and prove my theory that social media likes contributes to search engine rankings? And yes, I am using some pretty basic Search Engine Optimization Best Practices.
    [Engineering] HOW TO: Guide to Performing Website Audits
    Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.  Cloaking content is a very risky practice which will get your website heavily penalized by search engines. This will help search engines better understand the content. Microdata creates a mode of communication between your content and search engine spiders. This helps build a trust with search engines – especially Bing. Content Optimization.
    [Engineering] Be Careful When Choosing an SEO for Google Panda or Penguin Recovery
    'I think the title of this post, “be careful when choosing an SEO” (search engine optimization) professional really says it all. Dear Site Owner, A while ago, the task search engines were accomplishing was to deliver a result page matching the keywords in the query box. Search Engine Optimization know that many businesses (probably you because you’re reading this) have suffered a major traffic loss and loss of revenue because of the latest Google algorithm updates: mainly the Google Panda and Google Penguin algorithm updates. So what’s the problem?
    [Engineering] Have You Been Hit By Either The Panda Or The Penguin?
    Google is not against search engine optimization , in fact, it has written guidelines on how to get it right. search engines google Panda PenguinGoogle has been reworking search algorithms for years, however, they have been coming thick and fast recently, and Google I’m sure has taken great pleasure in applying names to them. Earlier in the year we had the Panda update that hit poor quality sites and recently we had the Penguin update that is said to hit spammy websites. There is a relatively easy way to tell, if you have Google Analytics (or any good analytics software).
    [Engineering] Don’t Bother With This SEO Service
    Your site will rank better in the search engines if you optimize it for the search engines, but don’t be fooled by unnecessary SEO services. The service is search engine submission services. Many web companies call themselves SEO companies and sell useless services like search engine submission services. Did you know you don’t have to submit your website to search engines? Those are the only two search engines you need to concern yourself with. That’s why I say stay away from search engine submission services. Google has one.
    [Engineering] Google Targets ‘Scraped’ Content and ‘Content Farms’
    of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”. This major algorithm change has, of course, generated great interest and some controversy in the search engine optimization (SEO) community, although the change was widely anticipated by most analysts. SEO SEO companies Google search engine optimization SERP
    [Engineering] Book Review on Global Search Engine Marketing for Search Engine World
    My Global Search Engine Marketing [Book Review] is up at Search Engine Watch – go take a look – and remember that International Social Analytics Listening is the another side of the same problem as Global Search Engine Marketing. Web Analytics
    [Engineering] It is Time to Re-Evaluate Meta Description Tags
    “Matt said it is better to have unique meta descriptions and even no meta descriptions at all, then to show duplicate meta descriptions across pages”, says Barry Schwartz from Search Engine Land. Search Engine Optimization 'Here we go again. It looks like it’s time to re-evaluate meta description tags, another standard web element that has been around ever since the beginning of the internet (or it seems that way). It was obvious to everyone, or obvious to most, that we don’t really need the meta keywords tag. But now the meta description tag? Really?
    [Engineering] Search Engine Market Share for December 2011
    Every month about this time comScore releases their search engine rankings, the search engine market share, for the previous month. So, since it’s January 2012, we are now seeing the search engine market share for December 2011. comScore, Inc. NASDAQ: SCOR) is a leader in measuring the digital world, and released its monthly comScore qSearch analysis of the U.S. search marketplace. Google’s web sites led the core search market in December 2011 with 65.9 percent of search queries conducted. Google has 65.9 percent market share, which is up 0.5 percent (up 0.1
    [Engineering] Can Online Marketing Be Customized?
    It should include your website design strategy, search engine optimization , social media, e-mail marketing, and brand placement. Small Business Internet Marketing Branding online marketing search engine optimization Social MediaThere is no one way to market a business online. Every marketing strategy is different and every business deserves its own marketing strategy. That’s why customization is the best method for pursuing the business you want to attract online. customized online marketing strategy will make your website and your web presence unique.
    [Engineering] U.S. Hispanics are the Growth Engine of the Country [Video]
    Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth. Let’s take a look at the 2010 Census data compiled by the Pew Hispanic Center: 58% of Latinos in the 20- to 29-year-old age group are U.S.-born, born, 81% of Latinos in the 15- to 19-year-old age group are U.S.-born, born, and.
  • SOSHABLE  |  MONDAY, AUGUST 19, 2013
    [Engineering] The Newest Spam in 2013
    Search Engines 'Is there anything better than a nice breakfast of crispy hot spam? Oh…what’s that you say? Pretty much anything? Well, guess what buttercup…Google feels the same way, but people keep trying to serve up spam all the same. One technique is hammered and gets you penalized, and the army of  spammers (the ones who give SEO a bad name to begin with) just move on like locusts, looking for the next technique to earn them a few bucks before Google catches on, leaving a landscape of destroyed sites in their wake. Can you see where the spam is getting fried yet?
    [Engineering] For the Non-Techie PR Pro: How to Better Understand Social Media and SEO
    Search Engine Opti-what? Have an understanding of Search Engine Optimization (SEO)? Guest Post Public Relations Social Media Search Engine Optimization“Experience is life’s best teacher.”. Never have words been so true, but when it comes to technology, what you lack in experience, you can gain through simple self-teachings. This, like anything of value, takes loads of time and energy. Luckily, I’ve taken the first step for you. Here’s what I’ve found: You may think you know social media … but you don’t. such as  social media explorer and the Buzz Bin. About the Author.
    [Engineering] 8 Ways To Tune Up Your SEO
    It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. Neil Patel at Search Engine Journal just gave us 7 Under-the-hood Optimization Techniques That Will Rock Your SEO  and act like that tune up to get your site as powerful as possible: Make your site secure. The car engine always needs maintenance and an occasional tune up.
    [Engineering] Social Media has a Strong Influence on SEO
    Because of this, search engines have started to pay more attention to the social media craze and it has even begun to affect search engine rankings. As a webmaster, it makes sense to become aware of social media trends and how they affect search engine optimization practices. Social Buzz Search engines have used hundreds of different factors to determine how to rank pages in their results. While factors like keywords and inbound links will still play a role, many search engines are now starting to put increased emphasis on what is happening in social media.
    [Engineering] If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well
    There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings. There’s another thing to consider, though, as pointed out by Search Engine Watch last month. Bing Featured Google Search Engines bing google Google Analytics search engine optimization Search Engine Watch search engines Searching Web search engineIf you test it thoroughly, it because extremely clear that it’s real. Are you listening?
  • ENGAGE  |  TUESDAY, AUGUST 14, 2012
    [Engineering] 10 Stats That Prove the Value of SEO
    Search engines are a massive opportunity for growing traffic to your site or blog. . As corny as that may have sounded, optimizing your blog posts or pages on your site for search engines can have enormous benefits for the visibility of your company. 80% of search engine users say they occasionally/rarely/never click on the sponsored search results [ SEO Peace ]. 93% of online experiences begin with a search engine. Content Strategy Measurement and Analysis Best Practices Search engine optimization SEO Tactics Web Designbeing searched. To be exact there are 2.9
    [Engineering] comScore January 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. percent. * “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. comScore, Inc. search marketplace. percent of search queries conducted. percent (up 0.1
    [Engineering] How Google Finds and Penalizes Advertorials
    I’m using Search Engine Land in the example above. The type of penalties that are not only low quality, but ones that will stop your entire website from losing all of its organic search engine rankings in Google. link building Search Engine Optimization 'No website owner wants to log into Google Webmaster Tools and see an unnatural link warning from Google. Yet it’s happening to more and more websites every day. From what I am seeing, many of these unnatural link warnings and manual penalties from Google are a result of having participated in advertorials.
    [Engineering] Throwback Thursday: LookSmart Search Engine Circa 1999
    Search Engines 'Do you remember LookSmart? Back in 1999, the LookSmart website looked like this: Back in 1999, you could search the web from the site’s home page, or you could click on one of their categories, and then a few more clicks… and then finally get to their content. For example, there was shopping content: This was essentially merely a list of search results, with plenty of featured sponsors and sponsored ads. And “article” from was #1 for the “shopping and services” search results/category.
    [Engineering] Moving to HTTPS for Better Search Engine Rankings
    'Due to Google’s recent official announcement that an https site is a search engine ranking factor, I’ve decided to move my site,, to https from http. wrote earlier about https secure websites and search engine rankings, and my recommendation that you consider switching your website from http to https. But let’s talk about search engine rankings. Google has officially come out and told us now that https on a site is a search engine ranking factor. Google Search Engine Optimization Search Engines is secure.
    [Engineering] Why I am No Longer a Link Builder But Now a Content Publicist
    Here we are in the beginning of 2013 and many respected experts in the Search Engine Optimization industry offering their predictions for the year. In 2012, we have seen a lot of changes in how the search engines deal with links, which types of links they are “counting”, which links that they are telling us that are unnatural or bad, toxic links. Sponsorships – potentially devalued in 2013, but since they’re paid anyway do we really think the search engines would value these anymore? The search engines have a lot of data now. Really. Devalued.
    [Engineering] It’s Official: Google+ Integrated Into SERPs
    If you’ve wondered when it would happen, here’s the good news : Google+ is now being integrated into search engine results. search engines google search engine results SERPs Social MediaBut what does that mean for you? It means that, more and more, small business owners should think about using Google+ as a social media service. Not only does it help your reputation by posting often to Google’s social media service, but your posts and comments on that service now could be integrated into the SERPs. ” That’s not a bad thing.
    [Engineering] Is Search Privacy Important To You?
    If so, then you might be interested in two smaller search engines. The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. This type of search engine can be useful to your business if you can train your customers to use it and add important search terms related to your website as slashtags for their searches. DuckDuckGo even refers you to two other search engines (on its privacy page) that do not collect your private information: Ixquick and Scroogle. Are these smaller search engines good? search engines privacy search
    [Engineering] Social Media Boosts Organic Search Results [Infographic]
    Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” rise in search engine ranking position. rise in search engine ranking position. rise in search engine ranking position. rise in search engine ranking position. fall in search engine ranking position. Search Engine Optimization Social Media facebook google ranking position search engine optimization seo twitter” with an experiment. 50 Tweets yielded a 2.88
    [Engineering] Time To Prepare For AuthorRank
    Every now and then Google changes the game so much that search engine marketers have to figure out how to play by the new rules. It’s a search engine marketing management tool. search engines AuthorRank google reputation social searchBut this time, they’ve changed the rules so much that it’s taken us a lot longer to figure out the new game plan. But I think I’ve got it figured out. Going forward, you have to work on your author reputation. It’s called AuthorRank. Rather, the new paradigm is the old paradigm plus. Let me explain.
    [Engineering] comScore December 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. comScore, Inc. NASDAQ: SCOR), a leader in measuring the digital world, has released its monthly comScore qSearch analysis of the U.S. search marketplace. Google, of course, remained at the top of the U.S. percent (up 0.1 percentage points) and Yahoo!
    [Engineering] Why ‘First Click Free’ Can Lead To Higher Revenues
    By giving Google access to your premium content, you ensure that your content is indexed in the search engines. search engines google paywalls search engine optimization SEO website visitors 'Few of us would dispute that webmasters and businesses have a right to put their best content behind a pay wall. However, if you put all of your content behind a pay wall, then it can’t be indexed by Google. Unless, of course, you give Google’s bots access to that content. You can do that with First Click Free. Think of it as like a magazine rack.
    [Engineering] How to Create a Video Marketing Strategy for Your Business
    An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Below is a YouTube Video about embedding: Search engines. See our recent article on search engine optimization for more information. Marketing Search Engine Optimization Social Media video marketing videosThis is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. But where do you start? The key is strategy. Have clear goals. Create your video.
    [Engineering] Looking Back on the Year of the Panda: Google Algorithm Changes
    According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. Consider this graph by Sistrix , created to describe where’s keywords landed on Google search engine results pages (SERPs) before and after one of the Google algorithm updates: Although there were several Google algorithm changes (some with more impact than others), all of them left businesses scratching their heads. queries according to Search Engine Land. The launch initially impacted 12% of U.S.
    [Engineering] 20 Percent of Job Searchers Use Smartphones to Look for Jobs
    According to data released by the vertical search engine for jobs called LinkUp , 20 percent of job seekers use their smartphone to look for jobs. LinkUp is a job search engine indexing only jobs that are found on company websites. The search engine does not list any jobs from other job boards, nor does it allow anyone to post jobs directly to the site. Search Engine Marketing JobsLinkUp reported that mobile traffic jumped to 20.8% of overall first quarter traffic, up from 1.1% the same period a year ago. The other regions were: Illinois 31.7%. Georgia 31.3%.
    [Engineering] SEO Firm Offers Natural Link Building Services
    link building Search Engine Optimization 'There are so many companies out there that claim to offer natural link building services, which is an interesting type of service. Think about it for a minute. If your company offered something called “natural” link building services, then the links that you get to your website uh, well, would NOT be natural? My definition of a natural link is one that you did not obtain by asking someone for a link–and you did not obtain that link because you hired an SEO firm to build those links for you. From: Shane. Why choose us?
    [Engineering] Penguin 2.0 Is Released: Should You Panic?
    'When it comes to search engine algorithm updates, some are serious and some are, well, not serious. Most of the rest of us have nothing to worry about if we stay within the search engine guidelines. This is the search engine’s way of reordering the rankings. SEO for Small Business google search engine algorithms search engine rankings Penguin was one of the biggest algorithm updates in Google history and it affected a lot of websites. This week, Google announced the release of Penguin 2.0. Penguin 2.0 That’s a pretty insignificant portion.
    [Engineering] Book Review and Giveaway- The Commitment Engine by John Jantsch
    The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. In the book he says “A commitment engine business must always ask ‘How can we make what we give away better than what our competitors charge for?’” Want a free copy of the commitment engine? Commitment isn’t just sticking to your path no matter what, it’s finding and retaining the passion that makes your business sing. It’s making work fun. Psychic ownership.
    [Engineering] On the First Page of Google? Now What?
    They are also the linkable text that you see in the search engine results page (SERP). This is important for search engines and visitors alike. Search engines and visitors use it to help determine what your page is about. For those of you that are not familiar with this, it is the snippet or short paragraph you see directly under each link after you search for something in Google (or other engine). Search Engine Optimization finding readersThis guest post is by Keith Bishop of Online Digital Junkie. Proper meta data. It includes a title, description, and tags.
    [Engineering] The Value Of Google+ For SMBs
    think there are more search engine benefits to using Google+ than all the other social networks. It’s been clear for some time that the more you use a social network (any social network), then the more likely you are to rise in the search engine rankings for your brand name. Use it often and you increase your brand exposure in the search engine rankings. More social media usage equals more search engine exposure. Social Media google search engine rankings 'Google+ is almost two years old. Google+ comes out ahead of only Pinterest and Forums.
    [Engineering] The Rise of the Developer and Their Salaries – #infographic
    Developer, programmer, software engineer, coder: All of these terms describe occupations related to the creation of computer programs, mobile apps, websites and more. Coding, developing and software engineering are becoming increasingly attractive career paths. infographics coder: developer programmer software engineer 'Source: The Rise of the Developer. Some people use the terms interchangeably, while others stick to a strict definition of each. Growing Field. 611,800. Number of software developers in 2002 (1). 1,018,000. in 2012 (1). The U.S.
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