[Engineering] The ROI of Knowing Your Social ROI
    Kelly Byrd, PR Engineer at AirPR, sees social ROI not just as a “proving” function, but also as the differentiating factor for ambitious, forward-thinking brands: Proving social ROI is important because, without measurement and analysis of content and communications that tie you to the business, you cannot validate or expand. “Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Basic:  Justifying Your Existence.
    [Engineering] 7 mistakes to avoid in personal branding and building authority
    started doing search engine optimization back in 1995 when it was much easier. Focusing on search engine optimization and social media too much. have been doing search engine optimization for over 20 years and I can tell you that no matter how good you are at selecting keywords and crafting them into your content, it is no longer enough to generate a volume of traffic in isolation. There are plenty of stories of bloggers who really didn’t even understand search engine optimization or a significant amount of social media when they became famous blogging. Donald Trump.
    [Engineering] Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola
    NHS and Engine is calling on people to give blood with #MissingType. Summer mode is still on and we can feel it in the social trends , such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. Also, what if we tell you that Little Mix performed in a McDonald’s? Keep reading to find out more! Summer gets yummy with KFC. KFC ’ s marketing team seems to have become crazy as they’ve launched a sunscreen with fried chicken perfume. https://t.co/fdqaJWcnpY. fdqaJWcnpY.
    [Engineering] Content Marketing, Social Advertising, and SEO: Which Is Most Important?
    Google got wise and implemented a series of algorithm changes to not only combat these “black hat” tactics, but also to improve the search engine’s performance by thinking about how and why people search. It all comes down to whether or not you’re thinking of SEO in terms of Google and other search engines like Bing (which would make sense; SEO stands for “search engine optimization”), or if you are thinking about SEO in terms of social media channels as search engines. That’s because social sites themselves are search engines. Really, really good.
    [Engineering] Yoast: Your Complete WordPress SEO Toolkit
    Search Engine OptimizationBy ProBlogger SEO Expert Jim Stewart of StewArt Media. Driving your WordPress website toward a higher Google ranking involves constant tweaking, which can mean hours of detailed work. Enter Yoast SEO: the one WordPress plugin that can optimise your entire site. This comprehensive tool is the most complete SEO plugin available for WordPress, with the ability to streamline your site to increase your click through rate and ranking. You’ll have the power to make real, effective changes to your site that gives positive results. Setting Up Yoast SEO.
    [Engineering] You’re Too Old for Facebook’s New App | Social You Should Know
    The new app , designed by a 19-year-old Facebook engineer , creates a profile for each user by asking them to shoot videos of their happy face, best friend, etc. Facebook this week introduced Lifestage, a new app only available to people in the “high school” life stage. I’ll discuss that, plus improvements that make Facebook video ads much easier and Twitter notifications much cleaner, in this week’s Social You Should Know. Lifestage is Facebook’s New High School Only App. If you’re 22 or older, you can download Lifestage, but you’ll be blocked from seeing any content. Will it take off?
    [Engineering] PB149: Series of Blog Posts vs Long Blog Posts – Which is Better?
    On a search engine optimization perspective, I think there is an advantage of series of posts sometimes as well. Other advantages of a series of posts, lots of interconnected posts can, some people argue, help with search engine optimization. Search engines tend to like links, they tend to like websites that are interlinked, lots of internal inks from one page to another can help Google to rank your site. The Pros and Cons of Long Posts. Today, we have a question from Emma Cameron. . “Hi Darren, I love your podcast! In Today’s Episode the Pros and Cons of Long Posts.
    [Engineering] The Best Money You’ll Ever Spend on SEO, Social, and Content
    Blog Content Marketing Digital Marketing Marketing Strategy Social Media Marketing advice blogging Business content marketing digital marketing marketing marketing strategy search engine optimization seo social social communications social media tipsYou may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for?
    [Engineering] Six Links Worthy Of Your Attention #323
    Genetic Engineering Will Change Everything Forever - CRISPR - Kurzgesagt - In A Nutshell. genetic engineering. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . The YouTube channel Kurzgesagt - In a Nutshell is remarkable. It's Patreon -backed, full of fascinating, articulate videos that explain a concept clearly and succinctly. The videos are full of easter eggs and little jokes. That's half this link: a great educational resource. Crazy. crisp.
    [Engineering] Why PPC is the best Online Marketing Channel for Businesses?
    Search engine optimization is a long term process and it cannot be ideal for newcomers, since the results may take months to years. Experts say that there are only two most effective online marketing channels that generate the highest return on investment for any business. These two channels are: pay per click (PPC) and email marketing. Between the two, PPC is even more preferable due to faster results. PPC opens up new revenue channels and brings in more profits so fast that ROI has become the topmost reason behind the popularity of this marketing channel. They want quick results.
    [Engineering] [Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped
    He was getting upset with some of our engineers, saying they didn’t understand him, then there was turbulence, and it was quite a scary moment. Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3 FC1j6XWB7f pic.twitter.com/LvH3RuD45q. https://t.co/e585wxFdMU.
    [Engineering] [Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped
    He was getting upset with some of our engineers, saying they didn’t understand him, then there was turbulence, and it was quite a scary moment. Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3 FC1j6XWB7f pic.twitter.com/LvH3RuD45q. https://t.co/e585wxFdMU.
    [Engineering] 10 Tips to Optimize Your Presence on Pinterest
    Pinterest is an influential visual search engine… and, as such, this means you can optimize it for your own gain. That means you need to give Pinterest all the right information so that you crop up as high as you can in their search engine results. They don’t only help Pinners see what your board is about, but they also improve your visibility in search engines. Spend some time putting in words related to your content into the Pinterest search engine to see which results come up and the suggestions it gives you. It’s hard to deny the power of Pinterest. Use that.
    [Engineering] There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article
    It’s important to think about all the various places people may discover your content: search engines, Facebook, Twitter, your homepage, etc. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. Not anymore, anyway. The evolution of social media and search has also complicated the playing field. Let’s dive in. What makes an irresistible headline. On Google: .
    [Engineering] An Introduction to Social Media for Business
    While search engine optimization is usually the first thing that comes to mind when it comes to traffic generation, social media can be just as effective. Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. 89% of 18-29 year-olds are active on social media.
    [Engineering] PPC vs SEO
    PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. With SEO, the visitor can see any page the search engine has in its index. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. You can buy it with PPC.
    [Engineering] PPC vs SEO
    PPC (pay per click) and SEO ( search engine optimization ) are two major channels which made up the search marketing. With SEO, the visitor can see any page the search engine has in its index. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel.
    [Engineering] 3 Keys to Layering Content Effectively
    Respondents reported finding relevant content through search engines significantly more than they did two years ago: 79% v. And in terms of where they go to find this content – search engines were at 79%, and Facebook was at 76%. I was reading a recent HubSpot report on how people interact with content  (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). think the data are fairly decent, since they say they fielded their survey via SSI. PER WEEK.
    [Engineering] Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
    In a June Newsroom post , engineer Lars Backstrom  made it pretty clear that Facebook is aware the changes will disrupt businesses. Facebook’s numerous changes to its algorithm  have many marketers scratching their heads. With the social network changing the content users see every few months, every business is scrambling to keep up. Before we talk about paid ads, let’s talk about native reach. Facebook’s stated goal is to please users by showing them what they most want to see. So, you get more reach if you generate more reach–got it. Possibly.
    [Engineering] Social Media Content: Quality > Quantity
    Posting social media content simply for the sake of posting will likely be a waste of energy and can actually do more harm than good, especially to your search engine optimization (SEO) results. It’s well known that driving traffic, leads and revenue can simply boil down to the social media content your brand deploys to the digital world. But, only if it’s good content. And, as with most things in life, quality trumps quantity and more isn’t always better. All of your content should ladder up to your brands overall objective. Step 2: Establish Starts, Stops and Keeps. So, let’s review.
    [Engineering] Discover Content Ideas for Indian Holidays and Events
    Here's a peek into how easy ideating your Onam campaign is going to be: Discover’s data-driven content ideation search engine helps you find relevant pieces of brand content. We have exciting news ! Couple of months back, we launched our one-of-a-kind content ideation toolkit, Discover. A lot of content creators from India loved the looks and the feel. They had a major qualm though. The list of upcoming events, or rather content opportunities, focused only on US and global holidays. And we listened. You can do the same for Twitter and Instagram. Our 1.3 And you can, for free.
    [Engineering] How to Align Social Media and SEO Strategy
    Here are the results on Twitter when you use the keyword “search engine optimization”. Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. But how exactly do you make use of this information? How will you ensure that your social media efforts are boosting your search ranking? Make the Most of Social Media Meta Data.
    [Engineering] Facebook: No SMS Charges for Account Kit Until August 2018
    Software engineer Calvin Mak said in a blog post  that when August 2018 rolls around, standard SMS rates will apply for apps with more than 100,000 confirmation messages per month, adding that FbStart  apps will be permanently exempt. Facebook announced that developers using its Account Kit , initially introduced at F8  in April, will not be subject to SMS charges until August 2018. Mak added: We are also building features to rely less heavily on SMS as a confirmation mechanism to offer a better consumer experience and help lead to higher conversion rates.
    [Engineering] Meeting Google’s Quality Guidelines: Will Google EAT Your Content?
    This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. Search Engine OptimizationThis is a guest contribution from Larry Alton. What does the word “quality” mean to you? If you spend much time thinking about it, you’ll quickly realize that quality is a vague word with a subjective meaning. One person’s idea of quality can vary quite dramatically from another. Google’s Updated Quality Guidelines  .
    [Engineering] Marketing Automation Must Die
    Yes, set it and forget engines of marketing automation spam. It's been one of those weeks (and, it's only Tuesday), so here's a rant. Marketers. There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making me hate marketing automation. You're making potential clients hate you too. Please don't do this. love marketing automation. Can't we have anything nice? It's all so flattering. It's such a compelling offer. But. . How cold calls just became everyone's worst nightmare (thanks, marketing automation!). Wow. . Delete.
    [Engineering] How to Roll with the Instagram Changes when You Depend on It For Your Small Business
    Facebook is almost a search engine in itself, so I have to be a bit more ‘chatting’ on Facebook, which I’m happy to be, but I do find it a lot more work than Instagram. Jayde Leeder is the creative force behind Little Paper Lane, a stationery boutique on the Northern Beaches in Sydney that also has a thriving online arm. She also oversees a full graphic design studio specializing in wedding stationery and hand drawn signs, alongside teaching and managing social media. How important is Instagram and social media in general to your business? Its crucial. Massive. Head on.
    [Engineering] 6 Underrated Benefits of Content Marketing
    Optimizing your articles and submitting work offsite can increase your rankings in search engines. If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. You know the basic concept of the strategy, and you’ve probably started your own campaign , at least in some form, but are you truly getting everything you can out of your efforts? look at most of the topics about the benefits of content marketing, and they always hit the high points well. The Usual Suspects.
    [Engineering] Blockchain – governance, regulation and security
    Alex and I discussed the Internet’s standards network, the Internet Engineering Taskforce, that comes up with specific issues on HTML, HTTP, XML and other different protocols. Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. It’s not been easy, and that has led to a problem of trust. 
    [Engineering] 7 Brands Winning Social Media During the Olympics
    Google has been busy during the Olympics, as a search engine and as a content creator. The campaign is a delightful way for Google to tout its relevance as the top search engine and visually represent its value with interesting tidbits. The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality. The first time that South Sudan is competing as a nation. The first Games hosted in a South American city. The first American to compete in a hijab. The first team comprised of refugees. Post by nike. This is Unlimited Rory. Put ‘em up.
    [Engineering] 10 Actionable Video Basics for Social Media Marketing
    Vid IQ is designed to turbo-charge your YouTube efforts by providing you with search engine optimization information, as well as research on demographics, traffic analysis for YouTube, and data about competitors. Video is one of the most effective ways to harness the power of social media. Some recent stats: . 73% of marketers say they will increase their use of video in 2016. YouTube has over a billion users , with hundreds of millions of hours watched daily and billions of views. Over 4 billion video views happen on Facebook every day. Shoppers who watch videos are 1.6
  • AUDIENSE  |  FRIDAY, AUGUST 12, 2016
    [Engineering] Olympics Move, Make Way For Movies!
    Search Engine People. Rio talk continues to pervade social trends , but this week we focus our attention on our favourite film campaigns of the week. We talk about The Shallow, Suicide Squad and the exciting new trailer from the Star Wars franchise Rogue One. Let’s not forget to mention one of our favourite campaigns this week Uber’s #UberIceCream. May the Force be with you…. Everyone seems to be talking about the December release of Star Wars : Rogue One. The Star Wars franchise released its first trailer for Rouge One during the Olympics prime time. pic.twitter.com/r7x7O8Hlj1. AdWeek.
  • AUDIENSE  |  FRIDAY, AUGUST 12, 2016
    [Engineering] Olympics move, make way for movies!
    Search Engine People. Rio talk continues to pervade social trends , but this week we focus our attention on our favourite film campaigns of the week. We talk about The Shallow, Suicide Squad and the exciting new trailer from the Star Wars franchise Rogue One. Let’s not forget to mention one of our favourite campaigns this week Uber’s #UberIceCream. May the Force be with you…. Everyone seems to be talking about the December release of Star Wars : Rogue One. The Star Wars franchise released its first trailer for Rouge One during the Olympics prime time. pic.twitter.com/r7x7O8Hlj1. AdWeek.
    [Engineering] A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
    YouTube Remains the World’s Largest Video Search Engine. YouTube processes more than 3 billion searches per month and is the second largest search engine online right behind Google, which makes sense because Google owns it. Uploading and optimizing social video to YouTube allows you to seamlessly embed videos across your website while also creating content that is discoverable on Google and other search engines. Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. You need … Resources. Sweet!
    [Engineering] PB145: Is Your Obsession With Creating New Content Hurting Your Blog?
    Our writers put a lot of time aside to come out with good ideas to write about making our content useful, practical, making sure our posts are well laid out, that there’s as few grammatical errors as possible, that we have great illustrations and images, that we optimize our posts for search engines, that we think about our headlines. This helps to drive more page views around the site and also can help with search engine optimization a little bit. Could you do anything to optimize that post for search engine optimization? We will do some ongoing challenges. 23 sessions.
    [Engineering] Meet Team Sprout: Blake, Head of Infrastructure
    As an engineering manager and Head of Infrastructure, Blake Smith often works on projects that customers will never actually see—but his squad’s work helps our engineering team work faster and smarter to build the always-evolving Sprout platform. In this Meet Team Sprout interview, we talked about what keeps him motivated, why he loves living in the suburbs and his advice for new software engineers. Department: Engineering. How did you become interested in engineering? I’ve been programming since I was around 12 years old. Sprout Engineering Team Sprou
    [Engineering] Utilizing the SEO Reseller Programs and Strategies the Best Possible Way
    They know how beneficial search engine optimization could be. They deeply audit your website and the target of analysis is Meta tags, content and other technical elements on your website that could impact search engine ranking of your website. Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit. Let’s talk about in-house team. So it is entirely a no-no option.
    [Engineering] The 7 stages of content creation
    We work with thousands of marketers just like you and have created an ideation engine to make your life easier. We're a different breed of writers. Not authors, not reporters, but creators. Yes, while I'd like to fancy up my job title like so sometimes, I know that writing for a company is a different kind of writing. Irrespective of whether it's a social media post, a blog article or email copy, I know the different stages (of both joy and grief) you go through as you create content. Your last project just got done and you've finally had some time to breathe. Excitement. Creative Flow.
    [Engineering] How Facebook Messenger Bots Can Impact Your Business
    Through the use of a Wit.ai Bot Engine, bots are able to turn natural language into actionable data. The popular travel search engine Hipmunk promises to answer travel questions and provide recommendations to travelers through its Messenger chatbot. If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. Since the launch, more than 11,000 bots have been added. What Is a Facebook Messenger Bot?
    [Engineering] Useful B2B Digital Marketing Benchmarks [Infographic]
    Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social MediaWhen planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). Once you know these numbers, the next question is “What does success mean for each?” ” And that’s where gets interesting.
    [Engineering] PB144: Challenge: Create a Link Post
    It also I guess is potentially good for your search engine rankings. I’m no SEO expert but the SEO experts that I’ve talked to do say that if you’re linking to quality content it can really help your own search engine rankings as well. I don’t understand exactly how that works but that’s what I’m told. Challenge: Create a Link Post. This is 7th and final challenge in ProBlogger’s 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off back in episode 137. Before I tell you about today’s challenge…. link post. Create a “reading roundup”. Full Transcript.
    [Engineering] Why Instagram Stories is Actually Good News for Snapchat
    Use your favorite search engine to turn up dozens more. In fact, watch for an even tighter Instagram to Facebook posting interface, and possibly preferential algorithmic treatment for Instagram Stories in the Facebook News Feed, with Instagram essentially becoming a front-end publishing engine for the mothership. At this moment, the only things more plentiful than Olympics coverage and Presidential faux pas are predictions of Snapchat’s imminent withering and demise, due to the near pixel-for-pixel mimicry of the newly launched Instagram Stories. Defection Ahead.
    [Engineering] Why Your Facebook Ads Aren’t Converting
    But I think soon it’s going to be the buying engine for things. Welcome back to Talk Digital to Me! Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. She’ll share the most common mistakes she sees brands make when it comes to their Facebook strategy, as well as solutions you can put into action on your next advertising campaign. Curious how else your Facebook ads could perform better? Watch Mary: Hello.
    [Engineering] SMART News Content
    SEO (Search Engine Optimization) is an essential skill for PR practitioners.  It should be taught along with writing, in all PR classes. Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  Often, it provides language we see verbatim in news stories.”. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. majority of U.S.
    [Engineering] Social Media Report - Tyre Brands in India
    Check out Discover , the ideation engine that lets you search through 350 million pieces of the best engaging brand content. You would think that tyre brands would have a tough time getting an audience. But MRF was a deep part of what I witnessed every tournament in my cricket-obsessed days. Admit it, a lot of us have tried to paint on their logo onto our pretend bats. Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate? They are CEAT , Michelin , Goodyear , MRF , JK , Apollo and TVS. Let us explore this a bit further.
    [Engineering] The Sprout Data Pipeline: NSQ and Beyond
    One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. These use cases have very different technical design considerations that Sprout engineers work on every day. Engineering teams should be able to consume data they need à la carte, independently of other squads. It’s important that whenever you evaluate any core piece of technology, you’re honest about the real engineering tradeoffs involved. Sprout EngineeringEach of these stacks is unique in its technology. The Case for NSQ.
    [Engineering] Area 404: Facebook’s New 22,000-Square-Foot Hardware Lab
    Burns and Greaves said the hardware lab has two main areas: electrical engineering labs and prototyping workshops. The electrical engineering labs allow various teams to test and debug their designs, and they feature custom equipment setups to match the products being developed. Burns and Greaves also offered a look at why the lab was created: Hardware engineering traditionally happens behind closed doors, in isolated labs. Facebook announced the opening of a 22,000-square-foot hardware lab at its headquarters in Menlo Park , Calif. five-axis vertical milling machine.
    [Engineering] What Happens After People Get To Your Site
    This way, you can convey the right information, inspire people to take a specific action, use search engine optimization to your advantage, have more time to spend on your core responsibilities, and most important…actually get results! 3. Since social media is just a part of your overall sales and marketing strategy, we’ve asked Melanie Rembrandt to provide additional tips via a regular, guest column. Melanie is the owner of Rembrandt Communications, www.rembrandtwrites.com. Welcome Melanie, and here are her first tips…. What Happens When People Click to Your Site? Here are…. Thanks!
    [Engineering] 62 Experts Share Their #1 Actionable SEO Technique
    Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. When it comes to search engine optimization (SEO) techniques, everyone seems to have an opinion. Optimize for CTR from Search Engines. Write Quality Content.
    [Engineering] Dear HR: Do You Really Want A Seat at the Table?
    It is very possible to turn your culture into your growth engine. There has been a never-ending conversation in the Human Resources community about how to get a “seat at the table,” generally implying that the HR function should be in the C-suite, reporting directly to the CEO. The problem to be overcome is that HR is not viewed as a strategically relevant function. Finance? Sure, that’s obviously strategic. And the relatively newly created Technology or IT function? Yep, that’s important, so welcome to the C-suite. But HR? In some organizations yes, but many times no. And Finance?
    [Engineering] PB139: Challenge: Create Content That Answers a FAQ
    It turns out if one reader is asking you a question, you can bet that they and other people are probably searching on Google, social media and other search engines like iTunes for those answers as well. Challenge: Create Content That Answers a FAQ. This is the 2nd Challenge of our 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off a couple of episodes ago. To recap – every day for the next week I’m going to suggest a particular style of blog post for you to create. In Today’s Episode Challenge: Create Content That Answers a FAQ. Ask your readers.
    [Engineering] How to Find Blog Post Ideas That People Can’t Wait to Read
    The term comes from the engineering field and is the core principle in Total Quality Management. By Jerry Low. When it comes to finding new blog post ideas, it is important to not only write but to write things that people actually want to read. If you are producing blog posts that don’t appeal to anyone, then you are really just wasting your time. There are some key strategies you can use to ensure your blog posts are timely and have the potential to go viral. Strategy #1: Google Analytics + Your Blog. The main idea with this strategy is “continual improvement”. Be creative. Method #1.
    [Engineering] 15 Uncommon WordPress Plugins To Enhance Your Blog’s User Experience
    Broken links, also know as 404’s do not affect your search engine rankings, but they do cause a bad user experience. It’s no secret that user experience is important. As users land on your website, you have a split second to capture their attention. If you fail, they may leave and never return. Therefore, it’s important to provide an engaging user experience to your visitors. Specifically, your website and content need to be: Easy to understand. Easy to learn. Engaging. Efficient. Error free. Effective. Let’s take them one by one. 1. A3 lazy load. There is only one problem. WP-PageNavi.
    [Engineering] Optimise Your Blog with Google Search Console: A Treasure Trove of Traffic
    Sitemaps are files that give search engines and web crawlers important information about your site regarding how it is organised and the type of content your site contains. Search Engine OptimizationBy ProBlogger SEO Expert Jim Stewart of  StewArt   Media. Google Webmaster Tools had outgrown its moniker and become such an invaluable tool for more than just webmasters – SEO professionals, business owners, app developers, web marketers, for example – that Google thought it apt to rename it to suit a more diverse user base. Hence in 2015 it was renamed Google Search Console.
    [Engineering] Questions To Ask When Trying To Hire The Right SEO Company
    Hiring one of the best seo companies in Canada to help with the search engine optimization on your website is important. By asking a prospective SEO company for a list of their current customers, you will be able to get a look at their websites and how they are ranking in powerful search engines like Google. Questions To Ask When Trying To Hire The Right SEO Company. Being the owner of a small business is a tough job. Most people fail to realize just how much competition is out there in the world of small business. Can I Get a List of Your Current Customers?
  • TWIST IMAGE  |  FRIDAY, JULY 29, 2016
    [Engineering] Six Links Worthy Of Your Attention #319
    Martian Colonists Could Be Genetically Engineered for Democracy - Nautilus. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Bad Sex In Fiction Awards: The Connoisseur's Compendium - Nothing In The Rule Book. Sometimes good authors write awful things. This compendium of (probably NSFW) winners for the Bad Sex in Fiction Award has some doozies. The Movie Set That Ate Itself - GQ. Alistair for Mitch). Why bad ideas refuse to die - The Guardian. Feminist.
    [Engineering] How Simply Measured Helped Saddleback Leather Co. Launch an Invisible Product
    makes the most high-quality, over-engineered full grain leather bags you can find. Saddleback Leather Co. That is,  until we were recently tasked with launching a new line of heavy-duty waxed canvas bags called Mountainback. With videos like “ How to Knock Off a Bag “… …and the “ #TakeMyCrappyWallet Giveaway “… We’re giving away a mountain of Wallets this week! To enter, post a NEW photo of your crappy, velcro-stricken, genuine “leather”, held-together-with-bubble-gum wallet and use #TakeMyCrappyWallet here on Instagram (or on Twitter). ” .
    [Engineering] 9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)
    To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. Them: Thank you! I’m a support engineer. Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, to those who matter most to you? What people think I do vs. What I actually do.
    [Engineering] 10 best content marketing tools
    Website Grader : With this tool, you can review the effectiveness of the search engine optimization for individual pages of your site. When you find out what your target audience is looking for, you’ll easily create content they will find through the search engines. Ubersuggest : This is a very useful tool that helps you understand people’s use of the search engine’s autocomplete feature in different countries. Website Grader, Open Site Explorer & 8 more tools. Post by Kate Simpson. Website Grader: Assess your site’s SEO. The best part? Cost: free. Cost: free.
    [Engineering] PB136: The Ultimate Guide to Creating Evergreen Content for Your Blog
    It continues to be valuable for my readers, it continues to drive traffic largely from search engines, but it’s also getting traffic every time I re-share it on social media and other people share it on social media. It’s not a massive long-mega post, but it’s meaty enough that there’s some content there. I do find that search engines do tend to like content that is a little bit longer. Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” 11 Habits of Successful Women.
    [Engineering] PB136: The Best Investment of Time You’ll Ever Make as a Blogger
    It continues to be valuable for my readers, it continues to drive traffic largely from search engines, but it’s also getting traffic every time I re-share it on social media and other people share it on social media. It’s not a massive long-mega post, but it’s meaty enough that there’s some content there. I do find that search engines do tend to like content that is a little bit longer. Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” 11 Habits of Successful Women.
    [Engineering] A Complete Guide to Twitter’s Q2 2016 Earnings Call
    Magic Pony’s interdisciplinary team includes alumni from some of the top labs in the world and complements our existing team of engineers, data scientists and machine learning researchers who are dedicated to improving the core Twitter experience. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue.
    [Engineering] Recipe For a Killer WordPress Blog
    When someone uses a search engine to find out something, they rarely venture beyond the first results page. Here’s the quick recipe for creating a killer WordPress blog, and I’ll go into the details further along: Write for the right group of people, using the right keywords and optimizing for search engines, publishing regular fresh, unique content. At the very foundation of getting traffic to your blog, is the technical search engine optimization aspect. Ingredient 4: Add search engine optimized content. Elements of search engine optimized content. Images.
    [Engineering] Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
    Grab a copy of this spreadsheet here >> We’ve used the Moz One Metric spreadsheet to track the performance of our blog posts and even re-engineered it to work with social media updates. One of our cultural values at Buffer , is to live smarter, not harder. We like to think this extends into our workflows as well. This is why marketing spreadsheets have been such a boon for us, helping us to track important social media metrics , see our blog growth , and get more work done in less time. That being said, spreadsheets are not always easy. We’d love to help. Spilt.
  • VIPER CHILL  |  MONDAY, JULY 25, 2016
    [Engineering] PIN’s: The Future of Private Link Building
    They have undoubtedly created the world’s most sophisticated search engine. The only thing you would have to care about is that the obvious mission for having these connections is to help each other’s search engine rankings. If you see the benefits of utilising a PIN for your own search engine rankings, and actually getting more than rankings in return, then here’s my advice for setting one up. A PIN Must Have a Leader. Do not bring anyone into your team who has never shown any self-drive in terms of search engine optimisation. ” Why?
    [Engineering] 5 Essential SEO Tips For Magento Ecommerce Stores
    This is where search engine optimization or SEO comes into the picture. The fact that there is little information available on how search engines rank websites makes it even more complex. Unless you are an SEO expert, it becomes necessary to hire a Magento or shopify SEO expert who helps in improving your rankings on search engine results page. However, there is no harm in knowing about how SEO works on the Magento platform and what the CMS offers to make your ecommerce site search engine friendly. Competition on the online world is increasing every day.
    [Engineering] Why You Should Leverage Co-Marketing to Grow Your Brand
    We also know that marketers who use a social media management solution may also leverage a search engine optimization solution. Marketers fight an on-going battle to get products and services in front of target customers and prospective clients. Unfortunately, some of us are in incredibly competitive industries. We battle each day for things like impressions , shares and clicks. If we want to succeed in reaching our audiences, we must explore new channels. It’s an idea known as co-marketing. What Exactly Is Co-Marketing? Why Do Brands Leverage Co-Marketing? Taco Bell & Fritos.
  • SOCIALFISH  |  MONDAY, JULY 25, 2016
    [Engineering] Create the Right Goals for Your Website
    This might include search engines for a specific keyword, Twitter, or Facebook ads. This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. applaud every association that successfully creates a website that is not a reflection of its org chart. But that is not enough. You have to set the right goals for your website. Otherwise, how do you know if it’s working? Is it?
  • PROBLOGGER  |  MONDAY, JULY 25, 2016
    [Engineering] PB135: How to Grow Your Blogs Traffic and Income by Setting Goals
    remember hitting search engines to try and find the answer. Setting Goals to Grow Your Traffic and Income. Today’s podcast is about setting goals to grow your traffic and income. Pamela, one of our readers asked this question: “ Darren I’ve been blogging now for 12 months and I’ve seen some growth in my traffic and more recently income – but I’m finding it hard to know whether I’m going well or not because I don’t know where a 12 month old blog should be at? This is a great question that ProBlogger readers often ask. In Today’s Episode Setting Goals to Grow Your Traffic and Income.
  • TWIST IMAGE  |  FRIDAY, JULY 22, 2016
    [Engineering] Never Has LinkedIn Been More Powerful Than Today
    It's hard to (really) know who is checking out your profile (the more advanced users now how to adjust their settings, so that you can't tell when they've seen your profile), and the LinkedIn search engine is fairly robust. search engine. LinkedIn is the most powerful weapon you have in building your reputation. . believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can access almost anything with our smartphones and the flick of our thumb. A car. place to stay. Someone to mate with.
    [Engineering] Facebook Connectivity Lab’s Aquila Aircraft Takes Flight
    Global head of engineering and infrastructure Jay Parikh  announced in a Newsroom post  that the first full-scale test flight of Aquila was a success. Nearly one year ago, Facebook announced that its Aquila high-altitude, long-endurance aircraft was ready for flight testing , and the social network took the next step Thursday. Aquila is one of the projects spearheaded by Facebook Connectivity Lab  to further Internet.org ’s mission of connecting everyone in the world to the Internet. Aquila is designed to be hyper-efficient, so it can fly for up to three months at a time.
    [Engineering] PB134: How to Decide if You Should Start on a New Social Network or Medium
    If your readers are there to search for info – treating it as a Search Engine – then it might be a good place to be posting reviews, news, how to content. SEO, search engine traffic, that’s so old. The reality is that most bloggers get most of their traffic from search engines, so maybe it would be much better use of your time to be optimizing your blog content for search engines and increasing the rankings than going to play on Snapchat. Maybe you should be investing your time in converting some of that search engine traffic into email subscribers.
    [Engineering] These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t
    After that, there’s a bit of technical know-how required to get everything set up properly (we grabbed an engineer to help with the A records, CNAME, and DNS). 2. A few months ago, Leo and I decided that we really wanted to step up our Medium game  to truly understand how the platform worked and how we can provide the best value to our audience there. Truthfully, I was pretty clueless to begin with. Logging into the Buffer account was likely my second time on Medium — ever. I was super excited to take on the challenge. Everything Send Medium letters. Experiment biweekly.
    [Engineering] Google Index: 6 Ways to Get Your New Website Added Fast
    Now that that’s out the way, for those who don’t know what indexing in SEO means: it’s a record that search engines keep of all your web pages. How search engines work. Search engines use “spiders” to “crawl” the Internet, constantly searching for new and fresh content. How search engine spiders work. Search Engine Watch says, “Submitting your link to the index using the Fetch as Google tool is like pressing a magic button. sitemap is like a map to show search engines what’s on your website and how to find pages. Google indexing factors. Method. Method.
    [Engineering] Reducing Cognitive Load: The Best UX Design for Your Community Site
    Google has a very low extraneous cognitive load — when you go to their search engine, you know exactly what it’s for and what action to take. A big software program like Adobe Photoshop has a high extraneous cognitive load, because it takes time to learn how to use it. This excellent post is by Molly Talbert and originally appeared on the Higher Logic blog.  It’s reposted for SocialFish with permission. ——– Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? Why was it so bad?
    [Engineering] Do You Know How to Create the Perfect Content Marketing Strategy?
    You will want to make sure it is search engine optimized to be picked up by sites like Google. Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. Newsletters.
    [Engineering] What’s New in Facebook Graph API v2.7?
    Software engineer Steven Elia introduced Graph API v2.7, Continuous Facebook Live videos and audience restrictions  on Facebook Live videos, which were added to the Facebook Live application-programming interface in May , will be added to the social network’s Graph API. which will be released this fall, in a blog post , saying that in addition to the Facebook Live features, the updated API also includes improved page insights, more ad placement options and a new daily ad budget format. Elia provided the following details on the new features that will be a part of Graph API v2.7,
    [Engineering] Facebook on Diversity: Slow Progress, More to Do
    She wrote: Facebook’s five-year commitment will help Code.org to drive the development of curricula, public school teacher training and student skills building, particularly among traditionally underrepresented populations in engineering and computer science. Medium term: The company plans to continue to grow its Facebook University  and Computer Science and Engineering (CS&E) Lean In Circles program. Facebook’s 2016 diversity update  continued a familiar theme: slow progress and the understanding that more needs to be done.
    [Engineering] How Social Media Can Increase Your New Site’s Search Visibility
    Search engines are placing higher importance on what’s coming from social media. The extent to which Google and other search engines are indexing and ranking social traffic is still relatively unclear, but one thing is quite clear, social media matters. As I mentioned earlier, Google and other search engines haven’t yet figured out how to rank a social profile in regards to authority , but people can. Having a legitimate strategy for ranking on social media search engines may prove to be one of the best long-term plays that your business can make in 2016. Need proof?
  • KIKOLANI  |  THURSDAY, JULY 14, 2016
    [Engineering] What You Need to Know About Cornerstone Content
    Believe it or not, a cornerstone content will also help you with Search Engine Optimization practices. Just like any other page on your website, you will want to use the best practices for Search Engine Optimization. The point of this page isn’t necessarily to rank high in the search engines but to give the reader a place to start on your blog. courtesy: iStock. An architectural design by Irish Immigrant James Hoban was selected for the original White House in October of 1972. The design was selected as part of a contest and the prize was worth a whopping $500. link].
    [Engineering] PB132: How to Give Your Blog Posts Structure By Using Subheadings
    One of the things that we have used successfully to help us improve our search engine rankings is to use subheadings if you can include some of the keywords that you’re trying to rank for in your subheadings that can be another ranking signal to Google, you don’t want to go over the top and keyword stuff your post but certainly using some of those keywords in your subheadings can help with your SEO. How to Use Subheadings to Add Structure to Your Blog Posts. Today we are talking about written content. Some of the Subheading Related Topics Ali Covers Today Include: Reasons to use them.
    [Engineering] How Facebook Sees How Thousands of Devices React to Code Changes
    Facebook production engineer Antoine Reversat described how Facebook examines the impact of code changes on thousands of devices in a blog post. Reversat wrote: Initially, engineers tested code by running CT-Scan  on a single device that they had at their desks. Why is there a wall featuring thousands of mobile devices, older and newer, in Facebook’s data center in Prineville , Ore.? It’s not there for decoration. Today, in our Prineville data center, we have a mobile device lab—outfitted with a custom-built rack—that allows us to run tests on thousands of phones.
    [Engineering] 21 Social Media Marketing Tips You Can’t Live Without
    Sites like Facebook, Twitter, Pinterest and other social networks have search features that operate just like search engines. Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail. Post Consistently.
    [Engineering] Measure Twice, Cut Your Blog Once
    While maintaining constant shares is great, the real beauty of Post Planner is in it's content discovery engine. Blogging Measure Twice, Cut Your Blog Once. Lesson In Planning Ahead. Most Saturdays, I spend time with my kids once they get up in the morning, and until they go down for their afternoon nap. But before they wake up in the morning and after they go down for a nap, I spend my time writing. That's my 'personal time' each week. It's one of my favorite, most relaxing times of the week. Unless, of course, I have to spend hours and hours cleaning out my basement and garage. Links.
    [Engineering] Announcing the Simply Measured API and Tableau Integration
    It involved bringing together assets and expertise from acquisitions, rebuilding the engine powering Simply Measured, and countless hours. Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform:  the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Flexible Interface.
    [Engineering] Nate Elliott on Why He’s Joined Simply Measured
    That’s why 2.51% of commerce site visitors who clicked from brand emails — and 2.46% of visitors from search engines — convert to become customers. I’m thrilled to announce that I’ve joined Simply Measured as a product advisor. Nate Elliott. For years I’ve talked about the importance of effective social measurement and challenged our industry to do better. Without accurate measurement, we can neither prove the value of our social programs nor improve the value of those programs. But marketers consistently say that measurement is their biggest social challenge.
    [Engineering] 5 Underrated Content Marketing Tools
    For this purpose, search engine giant Google, comes with its own suite of tools. Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. Even new or aspiring content marketers, when they do a search for tools they should use to help with their campaigns, will usually be directed to these apps. In a way, they’re standard tools of the trade. Verdict. Easel.ly
  • PROBLOGGER  |  MONDAY, JULY 11, 2016
    [Engineering] PB131: How to Conduct a Half Yearly Blog Review
    Did you do some SEO, some search engine optimization. Seven Areas on How to Conduct a Half Yearly Blog Review. Many bloggers do an end of year review. It’s a logical time to do an audit of your blog and set goals. also think that periodically checking in on those goals and setting new ones is a good idea. This being halfway through the year it is a logical time to do just that. This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog. In each of these seven areas there are four questions you  need to ask. What were my successes?
    [Engineering] Google To Ban Payday Ads, But Invests In LendUp
    Being the world’s largest search engine means that advertising space is at a premium. Google To Ban Payday Ads, But Invests In LendUp. Google Inc. as we now know it is a subsidiary of Alphabet Inc. Google Ventures (now known as GV) is also a subsidiary of Alphabet Inc. Google and Google Ventures are individual entities which operate independently of each other. The primary function of Google Ventures is to make money by investing capital into “companies that push the edge of what’s possible”. Their portfolio consists of over 300 cutting edge companies like Uber and Jett. What Is LendUp?
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    What the Heck is Going on With Google Keyword Planner | Search Engine Land. Facebook doing stuff AGAIN! Earning more money as a freelancer! Easier SEO! All the stuff I’ve been concerned about this week as a blogger is rounded up for your enjoyment and knowledge. hope it helps. How Facebook’s New Algorithm Change Will Affect Your Page | Edgar. You will most likely have heard that Facebook will now be prioritising updates from family and friends in news feeds, which means a big thumbs down for you. And the gifs!! Are they searchable? Are you hitting keywords? Very interesting.
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    What the Heck is Going on With Google Keyword Planner | Search Engine Land. Facebook doing stuff AGAIN! Earning more money as a freelancer! Easier SEO! All the stuff I’ve been concerned about this week as a blogger is rounded up for your enjoyment and knowledge. hope it helps. How Facebook’s New Algorithm Change Will Affect Your Page | Edgar. You will most likely have heard that Facebook will now be prioritising updates from family and friends in news feeds, which means a big thumbs down for you. And the gifs!! Are they searchable? Are you hitting keywords? Very interesting.
    [Engineering] Pick the right White Label SEO Solution for your Business Site
    And, they trust a website the most that appears first on Search Engine Result Pages (SERPs). It will not only make you visible on search engines, but also offers a natural online recognition as well as more traffic to your site. There are different types of digital marketing solutions available and picking the right one that best suits your business website may not be that easy. For assistance, this article lists down some white label SEO solutions that will help you discover the right one for you. White label SEO Reseller solutions are very popular today.
    [Engineering] Does Advertising Even Work Any More? Of Course It Does!
    They're not tossing half a trillion dollars into an engine that doesn't turn on. Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is interrupted by ads (nobody likes being interrupted). Advertisers may not like that consumers don't "engage" with their ads. None of that really matters. For all of the problems that advertising - as an industry - faces, make no mistake about it. it works. All of it. I
    [Engineering] 25 Experts Share Top 3 Content Marketing Trends for 2017
    John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and is the founder of the Duct Tape Marketing Consultant Network. Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Donna Moritz. F.
    [Engineering] Sendible – Content Curation Suggestion Feature
    The content suggestion engine analyzes your Twitter feeds and pulls relevant content related to what you post and what engages your audience.  Content curation is a vital part of social media content strategy. healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. But I still have to manually do the discovery process.  you have that option.  The best part? 
    [Engineering] How to Know Everything You Need Just in Time With Zignal Labs
    So, great job by the engineering team. Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. Thanks to features like customizable dashboards, hour-by-hour trending data, and easy report building, you can easily visualize and act upon all the social data at your fingertips. Jay: Hey, everybody. Jay:  Let’s do it.
  • KIKOLANI  |  THURSDAY, JUNE 30, 2016
    [Engineering] Swipe Right for Hot SEO: Match the Link Building Tactic to Your Site
    If not building a PBN, you can also buy links from one, but buying links goes against search engine guidelines and could attract penalties. With all the different SEO strategies out there, it can be hard to know which links are best for your site. To help you navigate the SEO maze, we’ve collated some effective SEO link building techniques, and matched them with industries, businesses, and websites. We’ve also included plenty of actionable SEO pro-tips so that you can bask in the glory of their SEO link building efforts. Don’t just settle for getting a link: go after the right link. .
    [Engineering] 29+ Actionable Content Writing Tips [+Examples]
    Search engines no longer place any additional weight on bold text. With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later—which they will probably never end up doing. To do this, working on improving your writing is an important step. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Give them the recipe.
    [Engineering] How to Solve Your Biggest WordPress Page Speed Problems
    Not only does it matter to your site visitors, but a slow-loading site can mean lower search engine rankings, too. With these tips in mind, you should be able to easily speed up your site to promote conversions and improve your search engine rankings. Did you know that 42 percent of people expect a web page to load in under two seconds and that 40 percent will abandon a web page if it takes more than three seconds to load? According to KISSmetrics , a single second delay in page load time will decrease conversions by seven percent. Your page speed matters. Test Your Plugins.
    [Engineering] Facebook News Feed: Friends and Family First, Core Values
    Engineering director Lars Backstrom  announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm  and detailed the values that guide that algorithm. He wrote: Our top priority is keeping you connected to the people, places and things you want to be connected to—starting with the people you are friends with on Facebook. We don’t favor specific kinds of sources—or ideas.
    [Engineering] Twitter Dashboard App Launches for Businesses
    Product and engineering manager Noah Pepper  said in a blog post  that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement. Twitter Tuesday announced the launch of Twitter Dashboard , an iOS  and desktop application aimed at helping businesses on the social network better connect with users. Pepper wrote: Easily engage with your audience: Create a custom feed to find out what’s being said about your business. Chances are there’s more than the mentions you’d normally be notified about!)
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