SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 27, 2015
[Engineering] How Google Keeps Marketers On Our Toes
When you take the time to study how the search algorithms operate and why they are important to your business, then you’ll be able to develop a search engine marketing strategy that is both effective and practical. In their updated rating guidelines , Google begins by explaining what a rater does and how important she is to improving search engine results. Mobile Marketing for Small Business google mobile search search algorithms search engine marketing smartphonesOtherwise, you’re operating in the dark. Why Mobile Search is Such a Big Deal. highly recommend it.
SOCIALNOMICS | FRIDAY, NOVEMBER 27, 2015
[Engineering] 5 Google Analytics Tips to Optimize Your Social Media Campaign’s Success
The breakdown includes figures showing link backs from the site of origin such as social media sites and search engine result clicks. Digital Leadership Google How To Search Engine Small Business Social Good Social Media Social Media Small Business Social Networks Socialnomics Statistics Tips Best Practices Brand Business social media marketing social media statistics social networking Social networks technology tips Web Design Web DesignerIntroduction. Social media marketing has demonstrated strength in virtually every. Audience Demographics. Acquisition Metrics. Visitor Flow.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 25, 2015
[Engineering] 5 Top Methods of Link Building in 2015/2016
Analyzing them, search engine can determine the way pages relate to each other and provide actual information concerning the website’s popularity ranks in the Net. There are five secure ways you can follow to avoid getting in serious troubles with search engines. B2B How To Search Engine blogs Brands high quality content increase customer retention SEO methodsJust like a few years ago, link building remains important for true SEO experts, so all those linking-must-die talks can be considered as a pure nonsense. Why is that? They are: 1) Guest Posting. Good luck!
KIKOLANI | TUESDAY, NOVEMBER 24, 2015
[Engineering] 2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers
WP Engine. If you have a WordPress website, I highly suggest you look into Synthesis and WP Engine. WP Engine’s Black Friday through Cyber Monday deal is 30% off the first month of all shared plans. Are you looking to add to your business and online marketing toolkit or learn something new? If so, here are my top recommended Black Friday and Cyber Monday deals for online marketing education, web hosting, WordPress themes and plugins, opt-in forms, visual content creation, and more. More deals will be added and updated as they become available. Adobe Creative Cloud.
KIKOLANI | TUESDAY, NOVEMBER 24, 2015
[Engineering] How to Double your Income and Turn your Website into an Evergreen Automated Business While Working Less
You can rank for more keywords, of course, but you cannot determine exactly how much traffic you’ll get from the big Search Engines. Hey guys! This is Hernan and first off I want to say a big THANK YOU to Kristi for the opportunity of letting me being part of this blog and adding value to this awesome community. Today I wanted to share some of my experience when it comes to doubling your income, cutting work in half and pretty much turn your website into an automated income generator. Turning your website into an automated income generator that you can scale is not that complicated.
SOCIALFISH | TUESDAY, NOVEMBER 24, 2015
[Engineering] 8 Tools to Curate Content for Social Media
Curata: This is an award-winning content discovery tool for finding the best content with their “self-learning” search engine, organizing it, and publishing or promoting it anytime and anywhere. Type a keyword in their search engine and find stories (relevant news, live events, popular campaigns, conversations, and even memes) worth sharing on the topic. search engine will draw from over 100,000 sources and has the best filtering capabilities. The “art” of content curation, as I like to call it, is a lot more challenging than it may seem. Check ‘em out! The trap.it
SOCIALNOMICS | MONDAY, NOVEMBER 23, 2015
[Engineering] How to Optimize Your Digital Marketing
SEO to the Max – If your company doesn’t appear on the first page of a search engine, you’ll most likely lose a customer. Optimizing Your Digital Presence. We are now in the digital era. Meaning, print ads and newspaper articles will not get the job done when it comes to raising revenue and awareness of your business. And no, digital is not just social media. Optimizing your digital presence goes beyond social media posts and Facebook ads. Here are five tips to fully expand your digital presence. 1. As a company, it’s your job to appeal to customers and draw them in. Why does this work?
TWIST IMAGE | FRIDAY, NOVEMBER 20, 2015
[Engineering] What Do You Want Your Content To Do?
be a great engine of customer service. become an engine of loyalty and trust. What do you want your content to do? Have you asked this question? Do you ask it before you begin creating it? Do you even know how important it is to be asking this question? don't charge anybody for this content. don't charge anybody to listen to my weekly podcast. don't charge anybody for all of the links, thoughts and ramblings that pass through my earholes in places like Facebook and Twitter. If you want me to speak at your event, I will charge you. Content isn't one thing. Content is many things.
CONVINCE & CONVERT | FRIDAY, NOVEMBER 20, 2015
[Engineering] Why Twitter Killed the Twitter Share Button
It is one in a long line of examples where the Silicon Valley stars favor engineering decisions instead of marketing decisions and it is getting really tiresome.” Image via BigStockPhoto.com. Where’d the numbers go? Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Imagine if you woke up tomorrow and all the street numbers had been washed away. For Now, POOF, it’s gone. Why would Twitter do this? What’s the upside? Kinda. Ta-da.
SPIN SUCKS | THURSDAY, NOVEMBER 19, 2015
[Engineering] The Connection Model: How Online Commerce Has Evolved
This is just a glorified search engine that has a hold on almost every modern business. By Josh MacDonald. Think about the biggest names in tech right now. Do any of these companies come to mind? Google, Yelp. Uber / Lyft. Facebook, Instagram, any other social network. Amazon, eBay. Airbnb, Foodler. Take a minute and think: What do these companies sell? The answer is they don’t really sell anything besides a connection between people and/or businesses. In the last few years, we’ve experienced an interesting shift in how online companies get big. Right? Facebook. Alibaba.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 18, 2015
[Engineering] Cyber Security Threats Illustration Through 10 examples
This type of cyber security threat is associated and related with the social engineering scams so that the hackers could utilize the mobile location based services for the sake of planning geo location. At the same time, hackers also perform the planning of making social engineering attempt. 6. First of all, the concept of cyber security should be comprehended in a detailed manner. This process is done for the purpose of improving the protection of secret and sensitive information through the help of taking preventive measures against unknown hackers or attackers. Quick Words.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 18, 2015
[Engineering] How Empathy Fits Into a Recreated Story Structure With Ron Ploof
As a storyteller with a degree in electrical engineering, Ron identifies himself as “a socially well-balanced geek.” He is a story artist and consultant who has been working in the technology and business worlds for many years to help companies tell their brand stories. Exploring the Lost Art of Audio Storytelling. Ron honed his storytelling craft through creating one of the first storytelling podcasts, “Griddlecakes Radio,” and by working at Epson America where he operated as the Manager of Social Media. You can’t tell a customer what the benefit you offer them is.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 18, 2015
[Engineering] 3 Tips for Getting Your Online Video Act Together for 2016
According to The State of Video Report (authored by marketing design search engine Crayon in October 2015), brands are fairly divided on whether or not video should autoplay. Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ).
PROBLOGGER | TUESDAY, NOVEMBER 17, 2015
[Engineering] Using Google Analytics to Unlock the Secrets of your Blog’s Audience
General Search Engine OptimizationThis is a guest contribution from Benjamin Mangold of Loves Data. Do you ever think Google Analytics is a bit overwhelming? Do you ever get stuck on where to start? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. Keep It Simple. We’re also going to try and keep things simple, or in other words, I’m going to try to keep the technical jargon to a minimum. Bounce What? Bounce Rate! Well, great question! Now what is a user?
WEBBIQUITY SMM | TUESDAY, NOVEMBER 17, 2015
[Engineering] What Exactly Do You Do?
Business Blogging Content Marketing Copy Writing Marketing Strategy Outsourced Marketing Services Search Engine Marketing Search Engine Optimization (SEO) Social Media Marketing Web Presence Optimization Webbiquity inbound marketing SEM SEO Shelly Kramer social media WPO model“So—what exactly do you do?” ” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. click to enlarge). Not a place for me to “sell.” It happens. So, what exactly do you do?
SOCIALNOMICS | MONDAY, NOVEMBER 16, 2015
[Engineering] Top Online Marketing Ideas for Auto Broker Business
Digital Leadership General Web Google How To Inspirational Search Engine Social CRM Social Media Social Media Small Business Social Networks Social Search Startups Tips Best Practices Brand branding Business Careers consumers content content marketing customers Internet marketing mobile networking small business social marketing social media marketing social networking Social networks technology tipsCar broker business has become more competitive than ever and in order for one to flourish at it there is need to leverage the use of modern online marketing technologies.
SOCIALNOMICS | MONDAY, NOVEMBER 16, 2015
[Engineering] How social media and DBA experts will help your business grow
Your ranks on the search engines will increase significantly. The world of social media has totally revolutionized how people communicate. Do you want to talk to your friend who is on the other side of the planet? There are all sorts of social media platforms for that. Who sends postcards in this day and era while they can just post something on Instagram or Facebook? Whilst vacationing in the Maldives, you can let the whole world know what you are experiencing and feeling. Truly, social media has had a strong impact in the lives of people across the globe. Twitter is not any different.
SOCIALNOMICS | SUNDAY, NOVEMBER 15, 2015
[Engineering] Get More Social on Your SEO Needs
When you’re in need of search engine optimization (SEO) services, do you think of turning to social media? With the right SEO approach, your business, whether it is in need of SEO San Diego or another such area, can benefit greatly from the right search engine optimization approach. For starters, you can turn to social networking for the following: Reviewing SEO providers – A good search engine optimization provider will have a solid social media presence, something that in turn they will tell you is a must for your business, especially if you want SEO to work for your brand.
PROBLOGGER | SUNDAY, NOVEMBER 15, 2015
[Engineering] 7 Popular Blogging Tips That Don’t Always Apply
This advice comes from two ideas; one, that if you write a post every day, you’ll stay committed to the project and have a reliable flow of work getting to your blog, and two, that the daily addition of new content will be valuable for your search engine ranks and visitors alike. This is a guest contribution from Larry Alton. Ask anyone on the web for advice on blogging, and you’ll undoubtedly get a response. That’s because there are certain general “best practices” that everyone knows, or everyone’s heard, as they make their way into the blogging world. Write a new post every day.
BILL HARTZER | FRIDAY, NOVEMBER 13, 2015
[Engineering] Domain Suspension Notice from Google
Google Search EnginesSomeone is sending out email notices to domain name owners, telling them that their domain name has been suspended for “violation of the Google Inc. Abuse Policy” The email then states that your website has been suspended. It appears to be a domain suspension notice from Google But it’s not. Here’s a copy of one of the emails I received: “Dear Sir/Madam, The following domain names have been suspended for violation of the Google Inc. Abuse Policy: Domain Name: idahoresorts.com. Registrar: Google Inc. Registrant Name: Bill Hartzer.
SOCIALNOMICS | FRIDAY, NOVEMBER 13, 2015
[Engineering] New Branding Techniques in Digital Environments
Another key branding channel is search engine marketing. Businesses can use search engine marketing and social media marketing to reach the right brand audience. A decade or two ago, businesses could easily identify and quantify where, when, and how to reach web users effectively. However, this is not true today because the web has evolved into a network that consists of industry-specific platforms, social networking sites, e-commerce sites, publicly accessible databases and blogs. Out of these, 67% of millennials interact with two different devices within 24 hours. NJIT Online.
SOCIALNOMICS | FRIDAY, NOVEMBER 13, 2015
[Engineering] 6 Brilliant Online Marketing and Advertising Methods for Internet Businesses
With a successful article marketing strategy, you will be able to get the right traffic to your website and also optimize your web pages for search engines. As long as the articles are well-crafted and submitted in major directories, you will see a large increase in visitors on your website and it will also get you better rankings in search engines. Whether you are just beginning your e-commerce adventure or you already have an online store, you cannot succeed if you cannot lure in customers to your business. The very first thing that your business needs is a beautiful website.
FIREBELLY | THURSDAY, NOVEMBER 12, 2015
[Engineering] Announcement: Storage Solutions Joins Firebelly Roster
We’re thrilled to announce that Storage Solutions has retained Firebelly services for social advertising. “We want to target engineers and managers of warehouses and distributions centers anyway that we can – and this just extends our approach to get in front of these people. Storage Solutions is a leader in providing new & used equipment for distribution and warehousing centers from two thousand to two million square feet. The post Announcement: Storage Solutions Joins Firebelly Roster appeared first on Firebelly | Social Media Marketing & Management Company.
SOCIAL WAYNE | THURSDAY, NOVEMBER 12, 2015
[Engineering] I’ve Sold My Side Project Anonymously Ask A Black Person (AABP)
Robert Murray is a full stack developer and Senior iOS Engineer. Sometimes side projects are meant to be side projects and sometimes they are meant to be more. For Anonymously Ask A Black Person (AABP) it’s meant to be more. Then comes the question am I the person to lead Anonymously Ask A Black Person to be more. I’ve been asking myself that over the past two months as I’ve been working on the BUILDUP Fellows program and Tech Inclusion Conference. Anonymously Ask A Black Person via SMS (ABP) is Back Online – Team, Goals, Features and Task List.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 12, 2015
[Engineering] Learning to Speak Your Community’s Language
Don’t sit down and write something that is optimized in order to show up in the search engines, because they’ll sniff it out.” Establishing Your Brand in a New Community. Content Pros comes to you live from SpiceWorld this week with special guest, Matt Stephenson. As a social and community expert, Matt presses the importance of engaging with your clients and community in an organic and authentic way, especially when trying to enter a new community or client base. By sharing the person rather than the salesperson, you will establish credibility and trust. Resources.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 11, 2015
[Engineering] How to Choose the Right Content Marketing Software
You could also mix in content recommendation engines like BrightInfo and personalization software like Optimizely that enhance or improve those experiences, or data enrichment software like DemandBase or ReachForce to fill in the information gaps on your leads. It’s not easy choosing the right software for your content marketing efforts. Luckily for you, I’m here to help. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. Not every software vendor is a point solution. It has evolved. Redefine Your Content Marketing Process.
SOCIALNOMICS | TUESDAY, NOVEMBER 10, 2015
[Engineering] 7 Biggest Keyword Research Mistakes in Search Engine Marketing
It doesn’t come as a surprise when we see SEO professionals and marketers trying to optimize their websites to get the best possible ranks in search engine results pages (SERPs). Find out whether your link-building and content creation efforts are helping to enhance your listing in the search engine results pages for the keywords you are targeting. Search Engine Socialnomics Web Analytics SEOOne of the most cost-effective ways to get found by people is through organic search. Choosing Keywords That Are Different From What People Actually Search. Get your keywords right. 2.
CONVINCE & CONVERT | TUESDAY, NOVEMBER 10, 2015
[Engineering] A Very Smart Way to Combine Search and Social
“One of the tricks to search engine optimization and marketing is identifying those key words.” Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. By focusing on social returns, playing to the strengths of each medium , and finely tuning SEO, Ricky manages to find success with a variety of content in each arena. From Facebook to Twitter to blogs, he has high-performing social with measurable results. Sabre.
SPIN SUCKS | MONDAY, NOVEMBER 9, 2015
[Engineering] A Holiday Guide for the Content Marketer
helps you find the keywords people are typing into popular search engines. By Cosette Jarrett. As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Holiday Guide for the Content Marketer. There are an insane amount of tools available to a content marketer these days. Quora. Buzzsumo.
WAXING UNLYRICAL | MONDAY, NOVEMBER 9, 2015
[Engineering] Monday Roundup: PRSA 2015 International Conference
Content Forecast Calls for Users, Search Engines, Customization, and More. Good morning from Atlanta! I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Get to know some of them a little better in this week’s roundup. And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? You’ll look so superhero smart that all your friends will say, “I’ll have what she’s having.”
SOCIALFISH | MONDAY, NOVEMBER 9, 2015
[Engineering] 5 Tips for Building a Content Marketing Strategy for Nonprofits
Images and infographics offer volumes of value in your content marketing engineering. By using keywords in the alt tags in website images, you can hope that search engines will pick up your original images and generate some traffic. Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Marketing is the necessary evil for success. Determine Your Target Market.
SOCIALNOMICS | FRIDAY, NOVEMBER 6, 2015
[Engineering] What To Say When Your Friend Has A Blackberry…
Anonymous spent 11 months gathering this data through what they call social engineering. What To Say When Your Friend Has A Blackberry…. Those still exist? Yes they do and they just got a makeover. Today Blackberry released Blackberry Priv. Priv being short for privilege. We would have voted for Crackberry. Priv runs on Android software making it more modern with a sleek Blackberry design. Priv might help Blackberry on the smartphone market and has so far been receiving pretty good reviews. Will Blackberry be relevant again? Only time will tell. Source USA Today ). Source Facebook ).
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 6, 2015
[Engineering] 3 Ways to Know Your Online Health is Failing
Your website is falling in the search engine rankings – If you see yourself at No. 1, or even on the first page, of Google results for your important keywords one day, and the next day you can’t see yourself at all, it could be because something has gone awry with your search marketing plan. To have a healthy online presence, it’s important that you keep your business and marketing goals in perspective. Otherwise, you may wake up one day and find that your business has disappeared off the radar. Here are three sure-fire ways to know that your online health is failing.
ACIDLABS | THURSDAY, NOVEMBER 5, 2015
[Engineering] Obtain like facebook official statement
In case you pick up readers due to individuals, your main are detailed more expensive along Facebook search engine as being a â€˜more popular’ web site. Ordering likes entirely on Facebook translates to you expect all your url page to look great to others which means you wish to market your entire article and thus inspire other people to enjoy your new sheet also. As well as increasing your Facebook likes, we’re able may also increase likes to do with photographs, statuses, and also web inbound links. Capable of give to us a trial?
ACIDLABS | THURSDAY, NOVEMBER 5, 2015
[Engineering] Making Money Online – How It’s Done Without Costing You A Dime
Most likely you are not writing an engineering white paper over the characteristics of thermal noise effects on radar image dispersal using conical horn antennas. First thing to do is to choose topic or subject that heading to write about. As almost as much ast possible, choose those that to be able to a strong opinion on or those that you know very well. This task will obviously become a lot easier if you similar to topics that you’re discussing. Then, ensure that your topics are interesting and timely. You would want your target audience to need to read your essay, right? Going.
ACIDLABS | THURSDAY, NOVEMBER 5, 2015
[Engineering] All About Assignment Writing Help
You need to search engine optimization campaign as it’s very a lengthy assignment helper may possibly challenge your abilities and persistence. Blogs are very increasingly popular on the online market place. In fact, they’re a popular means of sharing information that they’re putting many newspapers and magazines out of business. Savvy businesses are utilising blogs to plug with their audience on a deeper, more profitable level. You too can achieve this if you hire blog writing treatment. If looking to write a thesis paper with the academic spot. Lack of information.
SOCIALFISH | THURSDAY, NOVEMBER 5, 2015
[Engineering] LinkedIn Groups Have Changed. Do They Still Make Sense for your Org?
Standard Groups will show up in search results (both LinkedIn search and search engines) but the conversations inside the group won’t–only members of the group will be able to see them. If your group is currently private, it will be Unlisted and will no longer appear in search results either on LinkedIn or search engines, and only group owner and/or managers can invite people to join. A few weeks ago, LinkedIn announced that they were going to be rolling out some pretty big changes to their Groups feature. Group owners and managers can also approve any request to join.
ACIDLABS | WEDNESDAY, NOVEMBER 4, 2015
[Engineering] Affiliate Marketing 101 – 5 Considerations To Know Before Affiliate Marketing
For these reasons, the key search engines now recognize the value of Facebook and Tweeter how it impacts the way a website rank. New websites now look at these crack houses and how its likes and tweets can improve search engine rankings. The Outsourcing means working at home but outside business function. They contact through internet or by other sites and agree having a deal. Nowadays it has become one of the famous also as popular professions in planet. The reason behind it has earned popularity is people using internet and technology. And it’s of facebook fans. But stop.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 4, 2015
[Engineering] 12 Creative Content Promotion Strategies
You can share it and post it everywhere from now until 3041, and the search engines will not penalize you for it. Mix up your campaign and be sure to test new ideas on a regular basis. Unless you start posting highly offensive material or content that alienates your target audience, then it is pretty difficult to damage your online reputation. This gives you a lot of freedom to try new things and to be a little more creative than you could be if you were running an offline campaign. Offer People a Discount Code for Simply Checking Out Your Web Content. Use Gamification.
IMAGINE YOUR REALITY | WEDNESDAY, NOVEMBER 4, 2015
[Engineering] The Automation Approach to Sales
You don’t have to do much other than occasionally share what you’re selling on a social media site or refine your search engine terms to help people find you on the web. Courtesy of Wikipedia. In To Sell is Human , Daniel Pink argues that the day of the traveling sales person is over and I agree with that statement. This is in large part due to the fact that people rely on technology more and more to find whatever it is they want. Chances are you do a fair amount of your purchasing online, in part because of the convenience of it. This isn’t as easy as it may sound.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 3, 2015
[Engineering] 3 SBM Internet Marketing Mainstays
Here are those three tactics you should plan on using for a long, long time: Search engine optimization – There are a limited number of ways people will find your website. They may find it by word of mouth, social media sharing, or they can find it by searching for specific concepts in one of the several search engines online. Small Business Internet Marketing e-mail marketing internet marketing online marketing for small business search engine optimization social media marketingMake sure your website is optimized for search. Then forums came into vogue.
SOCIALNOMICS | MONDAY, NOVEMBER 2, 2015
[Engineering] 5 Extraordinary Things to Know about SEO Friendly Web Design
Whether you are a small business owner designing your website for the first time or thinking about redesigning an existing one, you have to wonder about the introductions and changes that need to be made for making your web design search engine friendly. Ensuring that the design of your website is search engine optimized can aid you in ensuring that you can get high rankings, which can impact the volume of traffic and your sales and profits in the long run. In this way, you can rest assured that search engine crawlers and visitors alike will be able to discover it.
PROBLOGGER | SUNDAY, NOVEMBER 1, 2015
[Engineering] 5 Things to Pay Attention to When Considering Local SEO and Your Blog
Local SEO is essentially a sub-segment of search engine optimization that focuses on enhancing local visibility within a specific geographical market. While you may want to hire an SEO company that’s skilled at local search engine optimization, there are some important things worth knowing if you’re considering local SEO for your blog. The strength of your blog – in the eyes of the search engines – directly impacts local and organic rankings. General Search Engine OptimizationThis is a guest contribution from Larry Alton. Understanding Local SEO. Domain authority.
SOCIALFISH | FRIDAY, OCTOBER 30, 2015
[Engineering] Search Engine Optimisation Benefits For Small Organizations
Even so, most site owners do not fully understand how important search engine optimisation is for their online entities. Gaining A Site That Users And Search Engines Love. SEO basically offers an experience that is also perfect for search engines. As search engine rankings increase, organic visitors come in. Sites that are managed by a search engine optimisation professional will always be really crisp. This is actually a search engine optimisation advantage that many do not actually know. That is really easy with search engine optimisation.
SOCIALNOMICS | FRIDAY, OCTOBER 30, 2015
[Engineering] 11 Clever Tricks for Effective B2B Landing Pages
landing page is the destination page at which you arrive when you click on a link from the results of a search engine. business looking for a commercial transaction on a search engine will most probably convert leads (not sales) only when it lands to an effective destination page. B2B or business to business means a situation when one business is performing a commercial transaction with the other. It is as simple as that. You might have known this already. But you might not know what is landing page? Landing pages are important from the point of view of generating business.
PROBLOGGER | FRIDAY, OCTOBER 30, 2015
[Engineering] Reading Roundup: What’s New in Blogging Lately?
Google AdWords Turns 15: A Look Back at the Origins of a $60 Billion Business // Search Engine Land. It’s Saturday here in Oz, so that must mean reading roundup day (and Halloween)! Enjoy/Boo. The Thumb is In Charge // Facebook. If you’ve ever doubted that mobile is the future (who would really, though?!), Facebook has undertaken some research that squarely places mobile in the “you better get on this and quickly!” ” box. If you want to be where the future is going, this is pretty required reading. The Social Media Metrics You are Forgetting // Hootsuite.
CONVINCE & CONVERT | WEDNESDAY, OCTOBER 28, 2015
[Engineering] Powering Sustainability Through Story with Bruno Sarda
Doing these things, even though you might argue from a life cycle footprint perspective it’s not necessarily the most impactful thing, creates really amazing stories for our engineers, for our designers, for our employees, for our customers to really kind of illustrate what’s possible.”. Sustainability at the Highest Level. In addition to his position at Dell, Bruno Sarda is also an adjunct professor and a Senior Sustainability Scholar for the Global Institute of Sustainability at Arizona State University. . Let the Customer Write the Story. In This Episode. ”—@bruno69.
SOCIALNOMICS | TUESDAY, OCTOBER 27, 2015
[Engineering] Five Offline Techniques to Boost Your Online Business
Android Apple B2B Career Digital Footprint Digital Leadership email Google How To Mobile Search Engine Small Business Social Media Social Media Small Business Social Networks Startups Tips advertisement advertiser Best Practices Brand branding Business content marketing customers Facebook marketing signage social media marketing social media statistics social networking Social networks Socialnomics technology tips TwitterThe rise of social media marketing over the last few years has prompted many business owners to focus exclusively on their online branding strategy.
KIKOLANI | TUESDAY, OCTOBER 27, 2015
[Engineering] Why content writers are becoming the most desirable people in marketing?
The content writers therefore strive to write content that is solely aimed at dominating the search engines, retain customers and at the same time engage visitors who visit WebPages and content sites for information. Content writers have the required knowledge to create content that will be picked up by the search engines and offer a good ranking on SERPs. Increasing site rankings on search engines. This then makes the site to rank highly on search engines making the business to have a competitive edge than other business that have little content written. Summary.
SOCIALNOMICS | MONDAY, OCTOBER 26, 2015
[Engineering] Apple’s In Trouble
Microsoft’s search engine has been trying time and time again to be better than Google but hasn’t been successful. Bing isn’t people’s go-to search engine but it is pushed to – Microsoft phones, computers, and other products. Apple’s In Trouble. Apple tried to help people out with one of their new features, Wi-Fi Assist. Apple hoped that Wi-Fi Assist would provide users with an easy and consistent experience by automatically switching to data when Wi-Fi is spotty. Well it turns out people don’t like chewing up their data that much. Cue unhappy face. Source CNET ).
TWIST IMAGE | SATURDAY, OCTOBER 24, 2015
[Engineering] How To Blitzscale Your Business
He believes in this model so much, that he is teaching a class at Stanford University out of the engineering department titled, Technology-enabled Blitzscaling. "Blitzscaling". that's what LinkedIn founder, Reid Hoffman , wants all businesses to do. Reid, who is now with Greylock Partners (he's also a big investor in companies like Facebook , Dropbox , Airbnb and many others) is not only teaching the course, but this "blitzscaling" ideology will be the core of his next book. Here's how he describes it: "It's not about being the first mover to market, but first mover at scale. alphabet.
SMALL BUSINESS MAVERICKS | FRIDAY, OCTOBER 23, 2015
[Engineering] Why Long-Form Content Is In
The Search Engine Journal recently ran a blog post that tells readers why long-form content can benefit their businesses. Have you noticed that content marketing is currently trending toward long-form content? By that, I mean the following types of content: 2,000-word plus blog posts. White papers. Books and e-books. Long articles, such as what you’ll find at Medium and Longreads. The question is, why is online current trending toward the long form? Marketers Destroyed the Short Form. They were saying to post 3-5 times a week, or more, with posts in the range of 300-500 words.
SOCIALNOMICS | FRIDAY, OCTOBER 23, 2015
[Engineering] John Brennan – Target of Email Hack
Will people trust their social media site as a search engine? What To Say When Your Friend Hacks Your Facebook Page…. Yet another email hack occurred on Wednesday and Thursday this past week. This time the target was CIA director, John Brennan. Wikileaks took it as their responsibility to publish Brennan’s emails which included some documents about the future of intelligence, a memo on Iran, a list of email contacts, and a partially completed security clearance. So who did this? Well what we know is the hackers go by “CWA”, which is short for “Crackas with Attitude”. smoke pot.
FIREBELLY | THURSDAY, OCTOBER 22, 2015
[Engineering] Insider Interview: 3 Critical Things You Must Know About Conversion
Put another way, I can’t tell you exactly what my cost per click is going to be, or how much a search engine will like my new content pages, but I can make my landing page perform better tomorrow. I caught up with Jesse Laffen, our principal consultant on all things conversion. The man has been there and done it – and burned the t-shirt. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion? Okay, so that’s not true.
KIKOLANI | THURSDAY, OCTOBER 22, 2015
[Engineering] Why My Blog is a Hog and Tips for YOU
SEO (search engine optimization) is important if you want your site, your articles, your blog, and your product/services found and ranked in search engines where people look for things. Bloggity, blog, blog. Sloggity, slog, slog. What I’ve learned. Is a blog is a hog! It hogs my time. It hogs my thoughts. But I also think. like it a lot. I’m here to tell you some of what I’ve learned. And what I’m still learning, as I develop my freelance writer’s website and business. And the first lesson is a blog is a must. And some of what they can expect. You have to.
SMALL BUSINESS MAVERICKS | WEDNESDAY, OCTOBER 21, 2015
[Engineering] What Local Search is All About
Search Engine Journal’s Matt Southern tells local businesses they shouldn’t be trying to get into the 3-pack anyway. First, it’s important to understand that keywords are still important in search engine marketing. Local Internet Marketing local search search engine rankings SEOSince August, local search gurus have been bemoaning the loss of Google’s 7-pack, which has been reduced to a 3-pack. Because it’s based on the searcher’s location. So stop trying. I’ll have to agree with that assessment. You bet it is.
WAXING UNLYRICAL | WEDNESDAY, OCTOBER 21, 2015
[Engineering] Data and Storytelling: PR’s Peanut Butter and Jelly
witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. The Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. PR pros are very familiar with the deliciousness of storytelling.
SOCIALFISH | WEDNESDAY, OCTOBER 21, 2015
[Engineering] 5 Attention Grabbing Twitter Marketing Tactics for Non-profits
Since search engines now index hashtags, using a custom hashtag consistently across multiple social accounts will help enhance organic search results. Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers. Here are a few tips for your non-profit to make sure that its tweets don’t go unnoticed. Share fresh, trending content consistently. Use custom hashtags for dedicated campaigns. Tools like Canva and Easel.ly
KIKOLANI | TUESDAY, OCTOBER 20, 2015
[Engineering] The Complete (Mini) Guide to eCommerce SEO
That just confuses search engines, which won’t know which page to return in their results. Think about it from the search engine’s perspective. In the eyes of search engines, product reviews are a sign you have a website that delivers high-value content to its users. Good SEO can be a major financial asset for eCommerce sites. According to an Optify study , the first result in a Google search averages a 34.6% click through rate. The second result gets 12.5%. The third result gets 9.6%. understand why. You’re a store owner, not a web expert right? Fear not.
CONVINCE & CONVERT | TUESDAY, OCTOBER 20, 2015
[Engineering] How Facebook is Slowly Strangling Twitter
Thus, while Facebook’s enormous financial and engineering resources, combined with their agility and cutthroat approach doesn’t bode well for Twitter to become the Apple to their Microsoft, I’m not ready to wholly bet against it. Image via BigStockPhoto.com. For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video. more robust ad platform. But here’s why even a Jack Attack might not save the company from eventual MySpace-ization : Facebook is slowly strangling Twitter at every turn.
SPIN SUCKS | TUESDAY, OCTOBER 20, 2015
[Engineering] Eight Social Media Tactics Designed for Big Return
The go to the right-hand sidebar and click Acquisition, Search Engine Optimization, and Queries. At the most, you’ll get ridiculously good at search engine rankings. By Gini Dietrich. Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Because the recommendations I made are not atypical of this organization, I thought I would repeat them here. Some of these are things every organization (my own included, in some cases!)
DANNY BROWN | MONDAY, OCTOBER 19, 2015
[Engineering] If We Lose the Right to Opinion, We Lose More Than Just Page Views
This decision creates a new crime of being too highly ranked on a search engine, or having too great an influence. Back in 2009, I published a post about online watch sales company Melrose Jeweler’s. The post dissected a press release Melrose had put out , suggesting how the actor Owen Wilson had been saved from suicide by seeing his wonderful Rolex watch, and realizing life was worth living. Ridiculous, right? Note: Rolex was never affiliated with Melrose, as has since been publicized by a subsequent lawsuit and the closure of Melrose. ). Or worse. Source. The signs are already there.
SOCIALNOMICS | MONDAY, OCTOBER 19, 2015
[Engineering] Introduce Mobile Friendly Factors on Your Website to Rank Higher on Google
The newest reports released on search engine rankings show that mobile friendly websites saw improvement in their rankings. Featured Google Search Engine Social Media Socialnomics Mobile Friendly MobilegeddonIt is not surprising to see news channels and websites giving hype to even the smallest stories. They can make a small tornado feel like the history’s biggest storm. This is kind of what happened when it was announced that Google was going to bring in the mobile friendly changes in its algorithms. Things changed on the search pages but there was no overkill from Google.
YMARKETINGMATTERS | SUNDAY, OCTOBER 18, 2015
[Engineering] Video Marketing For Your Business
When combined with sound SEO techniques*, a web page with video is 53 times as likely to reach page 1 of the Search Engine Results. Hint: Use video’s transcript for Search Engines to read). This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? Vimeo.
TWIST IMAGE | SATURDAY, OCTOBER 17, 2015
[Engineering] Six Links Worthy Of Your Attention #278
Imogen Heap is the only person to have won a Grammy for both music and engineering. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: Holloways: Roads Tunnelled Into The Earth By Time - Atlas Obscura. There's something haunting about these almost-circular trenches, dug by feet and carts over centuries. In an era of tech, it's satisfying to see just how much the years can do with something simple like footfalls." (Alistair for Hugh). Hugh for Mitch).
SMALL BUSINESS MAVERICKS | FRIDAY, OCTOBER 16, 2015
[Engineering] 3 Ways to Republish Old Content
It means taking an old piece of content, maybe something from five or six years ago, and rewriting that content as a new blog post, either because you want to update the information or you want to gain new search engine traction. It also has the potential to earn its own search engine rankings. You might want to do that because that old post still has respectable search engine rankings and is getting a lot of targeted traffic. Moz’s Rand Fishkin hosts a video Whiteboard Friday every week in which he explains how certain SEO practices work. What does that means?
THE NEW STRATEGIST | THURSDAY, OCTOBER 15, 2015
[Engineering] Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software
The post Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software appeared first on Foglyte. In this episode, Jonathan Barrick and Josh Muirhead discuss how Pinterest and its search mechanics combine with other key aspects of the platform to bring power to digital marketers, and a recent article about how marketing agencies should be taking a good hard look at software as a competitive differentiator. Links and resources mentioned in this episode: Pinterest – pinterest.com. Jim Dougherty – twitter.com/leaderswest.
SPIN SUCKS | THURSDAY, OCTOBER 15, 2015
[Engineering] How to Use Outreach Outside Your Niche for SEO Success
Search engine algorithms give far more credence to the number of sites linking to your site than they do to the number of links to your site. By Tom Shearman. If you’re like me, you’ve considered the following conundrum: The Internet is a pretty big place, and yet you find yourself trying to your clients featured on the same websites, and mentioned in the same industry publications, again and again and again. It’s a total grind, and you find yourself thinking you must be seeing diminishing returns. Well from an SEO and link building perspective, you are. Luckily, there’s another way.
KIKOLANI | THURSDAY, OCTOBER 15, 2015
[Engineering] Tips for Using Keywords When Writing Blog Post
Search engine optimization is easy. Search engine optimization is not simple at all, so you should spend some time in learning how it works before you can start implementing some tips. If no one can locate your piece through search engines, you won’t reach a great audience regardless of the quality you offer. That’s what keywords are all about: enabling search engine users to locate your content. No one searches Google with complete sentences; we use words and phrases that enable the intuitive engine to provide the results we need. Wait; it’s not that easy!
SMALL BUSINESS MAVERICKS | WEDNESDAY, OCTOBER 14, 2015
[Engineering] 5 Ways to Repurpose an Article
While search engines crawl blogs and websites, they don’t typically crawl newsletters because the content is not published on the public Web. Repurposing content is a high priority for most businesses for a number of reasons. When you repurpose an article, what you are doing is saving yourself time and money while pushing the envelope on the benefits that piece of content is providing. Repurposing content simply means that you are re-using the content and publishing it in a brand new medium. Let’s say you write an article to post on your blog or website.
SOCIALNOMICS | WEDNESDAY, OCTOBER 14, 2015
[Engineering] Cash Reward For Accidental Google Domain Purchase
He got a confirmation that he owned the site and receive notifications not intended for him but rather the search engine’s administration team. Dorsey’s first big decision was cutting off 336 staff members mainly coming from product and engineering teams. What to say when you just really heart Google…. Last week, a Google fanboy was searching domain names to purchase when Google.com was for sale. It seemed like it was an end of the year sale or something because the domain only cost him $12 which was charged to his credit card. Uh oh. Slow clap for Google. Source: BBC ).
ADAM SHERK | WEDNESDAY, OCTOBER 14, 2015
[Engineering] 8 Critical SEO and Digital Marketing Opportunities
For this, it is essential to adhere to search engine requirements such as making all links to sponsor sites nofollow and preventing indexation in Google News. An interesting trend is the increasing influence of user actions and engagement signals on search engine rankings. I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Are you taking full advantage of these opportunities? 1.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 14, 2015
[Engineering] Seven Mistakes to Avoid in your Content Strategy
Also, when writing a new article, consider making a link to other content-related articles. 7) Failing to optimize content for search engines. For instance, search engines are more likely to offer better ranking to longer blog posts over 250 words. Today, we have a guest blog from Machinery Zone on some of the common pitfalls found in a company’s content strategy. Every construction company with an online presence feels the pressure to create consistent, high-quality content. Are you doing it right? Too often, communication projects are missing a guideline. Who are they?
LOUIS GRAY | TUESDAY, OCTOBER 13, 2015
[Engineering] Layoffs and Loyalty in a Liquid Valley
Only the engineers would stay behind to clean up the mess. Layoffs Are Painful. Even if the X Doesn’t Land on You (Image: Dreamstime ) In seventeen years of work in Silicon Valley, I’ve only left a job by choice once — in 2011, when I made the jump from being a partner at my own consulting group to join Google. The other three times, my employer informed me my time was up, and at that my services were no longer needed, loyalty be damned. When it comes to a debate between the company succeeding versus your being comfortable, the CEO will never pick you. Layoffs Suck. Layoffs suck. sucks.
SMALL BUSINESS MAVERICKS | FRIDAY, OCTOBER 9, 2015
[Engineering] What is Integrated Marketing, and Why Should You Do It?
And, of course, search engine optimization will never go away. When Internet marketing started taking off and businesses began to implement it into their overall marketing strategies, there was no precedent for incorporating electronic and digital marketing techniques into a traditional marketing plan. Many businesses simply re-allocated their marketing dollars to pursue an all-in Internet marketing strategy. In doing so, they cut off some opportunities. However, since those days, other online marketing tools and platforms have emerged. Video marketing has matured.
SPIN SUCKS | FRIDAY, OCTOBER 9, 2015
[Engineering] The Spin Sucks Inquisition: Jodi Echakowitz
Long before the Internet was mainstream, a company called Novell had a server operating system that was used to create a Local Area Network (LAN) that connected multiple computer systems. I was so intrigued by the technology, that at one point I considered becoming a Certified Novell Engineer. In fact, I have to chuckle because at this point in time (she’s only 13), her plan is to become a software engineer. By Gini Dietrich. remember the exact moment I met Jodi Echakowitz in person. It was at PodCamp in Toronto, gosh, nearly five years go? think it was March of 2011. Facebook.
BILL HARTZER | THURSDAY, OCTOBER 8, 2015
[Engineering] Could Google Authorship Make a Comeback?
That doesn’t necessarily mean that it will make a huge difference when it comes to search engine rankings, but if websites in general adopt something (like a tag, for example), I bet Google will use that data somehow. This week, during the PubCon conference here in Las Vegas, Nevada, there was talk that Google Authorship could potentially make a comeback. As you might recall, back in June 2014, Google removed authorship photos from the search results. This makes sense to me. Especially the way Gary worded his answer. But, frankly it could be a rel=hartzer tag. Google
SOCIALNOMICS | THURSDAY, OCTOBER 8, 2015
[Engineering] 8 Ways Mobile Apps Can Spearhead Business Growth
Unlike browser or search engine based access to websites a native mobile app taking the device screen get instant involvement and attention. Your business website while marketing your new app, social marketing and targeting search engine traffic will garner more user interest for all digital avenues, native app, social pages and business website. 5 Create brand awareness. In more ways than one mobile apps changed the way small businesses conceive and run their business operation. But that is just half of the story. Mobile app let your business stand out from the crowd.
KIKOLANI | THURSDAY, OCTOBER 8, 2015
[Engineering] 10 Things Google will Love About Your Website you Probably Don’t Have
Google also rewards sites that make it easy for their search engine spiders to do their job. The key to getting a high ranking on search engine result pages is to prove to Google that your site is the best one for a given keyword set. Speaking of basics, there are several tools you can use that can crawl your website to find basic search engine optimization errors. Google Webmaster Tools tracks how search engines view your site and how you can boost your SEO. Every little bit helps when the goal is achieving maximum visibility on search engines. XML Sitemaps.
CONVINCE & CONVERT | THURSDAY, OCTOBER 8, 2015
[Engineering] What Wikipedia’s Google Ranking Means for Your Business
Digital Marketing research search engine marketing search engine results pages search ranking traffic wikipediaImage via BigStockPhoto.com. Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. This led me to ask many questions, and I set out to answer them. not including ad results). What does this mean to you as a publisher? Read on. Commercial vs. Informational Queries.
CONVINCE & CONVERT | WEDNESDAY, OCTOBER 7, 2015
[Engineering] Your Blog Post Is Too Damn Long
Instead, we have enormous competition to create “hit” blog posts that break out and find a larger-than-usual audience, fueled by social media and search engines. Image via BigStockPhoto.com. In the world of blogging for business, we have entered the arms race era. As I’ve talked about before, it’s not about blogs these days, it’s about blog posts. The day-to-day audience that reads a particular blog every day, fed to them by email and/or RSS, is fading away. Our analysis shows that comprehensive posts outperform concise posts, as a general rule. Where Does It End?
SPIN SUCKS | WEDNESDAY, OCTOBER 7, 2015
[Engineering] How to Build Landing Pages for PR Pros
We have engineered the simplest landing page builder in the industry, so you can create, edit and deploy your next high-converting page without touching a single line of code. One month before the webinar, distribute a news release (using the media relations URL you created with the Google URL builder in the body of the release) on the wire ( PR Newswire , PRWeb , PR.com , BusinessWire , MarketWired , or Pitch Engine , depending on your budget). By Gini Dietrich. Which means we have to do more than media relations. It’s frustrating to me. What is LeadPages? Never fear!
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 6, 2015
[Engineering] Does Your Company Have the Patience for Content Marketing?
Do a pilot program – choose a market category and put metrics like increases search engine ranking or number of leads that will demonstrate to the bean counters that it’s working. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. We live in a society that expects immediate gratification. This spills over into our business lives, and companies expect an immediate ROI on almost everything today — Content Marketing is no exception. Some companies are putting more eggs in the content marketing basket and are expecting big results in a short period of time.
SOCIALNOMICS | MONDAY, OCTOBER 5, 2015
[Engineering] Jack Dorsey Officially Named Twitter CEO
Before the search engine went public, Sergey Brin and Larry Page had dubbed “Don’t be evil” as the unofficial motto of Google. THE STORY – Jack Dorsey Officially Named Twitter CEO. Last week it was up in the air whether or not Dorsey and Twitter would be staying together. It was announced on Monday morning that Dorsey will permanently be the CEO. Source: CNN ). What to say when people are giving you shade… Dorsey is also CEO of Square. His position as CEO for both companies had many unsure about how his performance would be. Source: CNN ). DA SKIM. Source: CNN ).
SMALL BUSINESS MAVERICKS | MONDAY, OCTOBER 5, 2015
[Engineering] Why Small Businesses Need SEO
It’s called search engine optimization (SEO). What I am saying is that SEO can be the difference between a business that fails to get noticed and a business that is found in the search engines by customers looking for your product or service. Search engine optimization is the practice of writing your content in such a way that search engines key on certain words and phrases and position your business website prominently for searchers to find. Your website will be more visible in the search engines. Higher search engine rankings mean more website traffic.
CONVINCE & CONVERT | MONDAY, OCTOBER 5, 2015
[Engineering] Why You Need to Invest in Responsive Web Design
They have proclaimed that having responsive design is the way is the best way to go, and their search engine results are now reflective of that. History repeats itself once again. In the past, companies didn’t have websites. Then, this thing called the internet hit the scene, and the world saw a relatively quick mass-movement toward marketing businesses online. Why the change? Because existing on the internet became a standard. Everyone was there. And if you weren’t, you were losing to competitors who were. If your competitors are a part of that 88.2%, now is a perfect time to get ahead.
TWIST IMAGE | SATURDAY, OCTOBER 3, 2015
[Engineering] Six Links Worthy Of Your Attention #276
The traditional revenue model of content delivered with advertising as the money engine must change for the Web. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: Haunted by data - Strata - Maciej Ceglowski. The second half of that tale, Maciej Ceglowski told at Strata , which I helped run this week in New York. It asks: what if we stopped praising Big Data, and instead thought of it as nuclear waste? Why should we care? Alistair for Hugh). . Coming soon.'
PROBLOGGER | FRIDAY, OCTOBER 2, 2015
[Engineering] Reading Roundup: What’s New in Blogging Lately
Why Effective SEO Isn’t Simply About Creating Great Content // Search Engine Watch. While great content is the foundation of anything you want to do online it isn’t enough to grab all the search engine traffic you could be. Google Confirms the Real Time Penguin Algorithm is Coming Soon // Search Engine Land. A big hello from ProBlogger HQ on Grand Final Day ! So much footy to be had today ( and tomorrow , for NRL fans!) and so much food to be eaten whilst watching. Ok, that’s probably just me (for the record, I’m making this ). Number 5! General
BILL HARTZER | THURSDAY, OCTOBER 1, 2015
[Engineering] 86 Speakers to See at Pubcon Las Vegas 2015
Search Engine Marketing EventsSo, every time that I attend a Pubcon conference (PubCon South Florida, PubCon Austin, PubCon Las Vegas, etc.) I hand-pick a list of speakers that you absolutely must see. Make sure you find me in Las Vegas this year, and let’s chat about it! So, without further adieu, here is my personal, hand-picked list of speakers you should see at PubCon Las Vegas 2015. These aren’t in any particular order of importance: Michael Black. Carrie Hill. Sean Jackson. Ann Smarty. Stoney deGeyter. Loren Baker. Christi Olson. Steve Hammer. Casey Markee. Lisa Buyer.
SOCIALNOMICS | THURSDAY, OCTOBER 1, 2015
[Engineering] Why e-mail marketing is an effective tool to increase your sales
SeeWhy (Now Hybris ) conducted a research in which they analyzed more than 60 thousands transactions from different sites and here are the results: 56,8% of all the purchases were done thanks to email-marketing; 17 ,9% of all the purchases were provoked by direct entries to the site; 10,3% – search engine queries; 4,8% – contextual advertising; 4,3% -social media. Many people struggle to answer the question “Which internet marketing tool is the most effective ?”. Most of them (even marketing specialists) believe that there is actually no correct answer. Personalization.
WAXING UNLYRICAL | WEDNESDAY, SEPTEMBER 30, 2015
[Engineering] What do you care?
Lorne Pike is a communications consultant focusing on strategy development, website design, social media, and search engine optimization. Guest Post by Lorne Pike. As business people, we can all get tremendous value from defining a few principle statements. For what will we be known? What offerings make each of us less vulnerable to competitors trumpeting lower prices? What core values can we be trusted to deliver? Don’t even engage in such conversations, he warned. Keep business, business. In my world, business is never just about business. Care makes us care. That would be cold.
SMALL BUSINESS MAVERICKS | TUESDAY, SEPTEMBER 29, 2015
[Engineering] 5 Offline Activities That Can Impact SEO
Here are five specific offline activities that have the potential to impact your search engine optimization. Many people who come to listen to you speak will link to your website, tweet your speech and slide presentation, and help boost you in the search engine rankings. In today’s interconnected and integrated world, small- and medium-sized businesses can’t think in binary terms (i.e. online vs. offline). Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand.
BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 28, 2015
[Engineering] Experiencing a Brand’s Customer Experience First-Hand #Rutgers
The MBS degree is part of the national movement of Professional Science Master’s (PSM) programs that brings together master’s level study in science, mathematics, or engineering with “plus” courses in business and policy. Science concentrations include: Agriculture & Food, Engineering, Life Sciences, Computer & Information Sciences, Health & Wellness, Math & Statistics, and Sustainability. Rutgers Graduate MBS students IKEA field trip. The students participated in a unique project that included a local field trip to global retailer IKEA. It isn’t even your product.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 28, 2015
[Engineering] Will the New Apple Car Have Windows?
According to the Wall Street Journal , the initiative is requiring three times the number of engineers that it normally would, and has a ship date of 2019. Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday. This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). Over the past few days, Social Fresh has generated THOUSANDS of mentions across the board: Other highlights? We have a prize for the winner! Congrats, Ricky!
SOCIALNOMICS | FRIDAY, SEPTEMBER 25, 2015
[Engineering] Getting Up and Running With Video Marketing
description and title) to perform well in SERPs (Search Engine Result Pages) and especially in Google and YouTube. First of all, my background is the education at what is now the Los Angeles Film School. I am a videographer and also a pro sound engineer. Yes, I produced some work for bands in Los Angeles before I decided to take the stage and marry a sound engineer. Now, I don’t do as much sound engineering because I don’t have to do it. It is ok that your web video is not what would be considered the highest quality in sound engineering and videography.
DANNY BROWN | FRIDAY, SEPTEMBER 25, 2015
[Engineering] A Letter to My Daughter On Being a Strong Woman
About the campaign: The #DearDaughter campaign encourages dads to write a letter to their present, future or fictional daughter or granddaughter about what it means to be strong. It’s part of Legacy Out Loud , a global initiative that empowers young women to think and act entrepreneurially, reverse engineer their careers, and become the leaders of their generation. T his post is part of the #DearDaughter campaign, and is written as a letter to my daughter on what constitutes a strong woman. Your independence. Your inquisitiveness. Your fearlessness. Your caring. Your openness.
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 25, 2015
[Engineering] 4 SEO Tactics That Damage Your Brand’s Reputation
That’s why you must take your company’s brand integrity into consideration in everything you do, including your search engine optimization efforts. SEO is all about boosting your company in search engine rankings, but you can’t step all over your brand during the climb. Each piece of new content has the opportunity to show up in search engine rankings and will give your audience new ways to engage with you. This is a good thing—when search engines focused on keywords, it became all too common to see terrible content bloated with keywords. Image via BigStockPhoto.com.
SOCIALNOMICS | WEDNESDAY, SEPTEMBER 23, 2015
[Engineering] Volkswagen CEO Resigns Amid Cheating Scandal
Above all, I am stunned that misconduct on such a scale was possible in the Volkswagen Group.” He accepted responsibility for the scandal saying, “As CEO I accept responsibility for the irregularities that have been found in diesel engines and have therefore requested the Supervisory Board to agree on terminating my function as CEO of the Volkswagen Group. I am doing this in the interests of the company even though I am not aware of any wrong doing on my part.” THE STORY – Volkswagen CEO Resigns Amid Cheating Scandal. Volkswagen has been in trouble recently. Source: TIME ).
SPIN SUCKS | WEDNESDAY, SEPTEMBER 23, 2015
[Engineering] Why “The PR Industry is Dead to Me” is Overreaching
You should take a PESO model approach every time and also create content, publish it, distribute it, use social media to talk to customers and distractors, create paid media campaigns, do email marketing and lead generation, build an organization’s search engine optimization, interact directly with customers and detractors, build the reputation, work through issues and crises, and even help build thought leadership and authority. By Gini Dietrich. And involve them in approvals and getting their voice right. But not in creating, publishing, and distributing it. Do Your Own PR.
SOCIALNOMICS | TUESDAY, SEPTEMBER 22, 2015
[Engineering] What to say when your Prom date picks you up in an Apple…
Evidence supporting t he expedited release date is the large increase of Apple engineers with automobile backgrounds. What to say when your Prom date picks you up in an Apple… What kind of juice does this run on? Big news folks. You may not have to wait long for an Apple Automobile as you may think. Say that five times fast). Apple is speeding up plans for their electric cars. The big date? The cars will not be autonomous, nonetheless it’s hard to hide our excitement. Some from the successful electric car company Tesla. Hmmm very interesting. Vroom. little bit more….