• TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Engineering] What Are You Doing to Drive Opted-in Emails?
    Write for people and search engines  - Yes, your message is ultimately for people, but search engines help spread the word to others looking for similar information. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to be in our book for future gems. It’s not only what you have to say, but how you say it. Everyone loves a laugh.
  • SOCIALFISH  |  TUESDAY, SEPTEMBER 16, 2014
    [Engineering] Why is your content strategy failing?
    Filling in these fields will help your content get noticed in the search engine results. 'It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Don’t make these blunders. Taking your content marketing team too lightly. Inconsistency in posting content.
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 15, 2014
    [Engineering] The What, How and Why Of Website Usability Testing!
    Digital Leadership Featured Search Engine website design Website Testing Website Usability Testing 'Usability is the core of any design and development project, it is at the forefront of most designer’s mind, something considered by both back-end and front-end developers and is there in the list of a marketers, SEO professionals and content creators. Usability tests can uncover problems with website design and functionality mostly the navigation issues, highlight overall design effectiveness, determine content relevance, and assess customers’ ability to complete critical tasks.
  • KIKOLANI  |  MONDAY, SEPTEMBER 15, 2014
    [Engineering] 7 Awesome eCommerce Platforms For Small Businesses
    Some out-of-the box features offered by PrestaShop include catalog management, search engine optimization, responsive themes, promotional tools, multilingual shopping cart, recently viewed products option, payment extensions and international shipping. 'The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 15, 2014
    [Engineering] 6 Internal Links Your Site Should Have
    But, as Ben Acheson points out on Search Engine People Blog, “ 6 Ways to Use Internal Links (The Next Key SEO Tactic?) ” it’s getting even more important. Since search engine algorithms keep updating to weed out spammy links to other sites, it makes sense to optimize the links you have on your own because there’s no good reason not to and at least 6 reasons to do it. 'Did you know that internal links are powerful SEO tools? “Sure,” you say, “I learned that way back at the beginning.” Always.
  • PUSHING SOCIAL  |  MONDAY, SEPTEMBER 15, 2014
    [Engineering] 7 Roles of the Savvy Content Marketer
    The builders, designers, engineers, and IT folks hate brainstorming meetings because its when the marketers parcel out ideas for them to execute. 'A content marketer is a different species of professional. I’ve been helping businesses market themselves for 18 years and have seen the marketer evolve since the early 90’s. They went from direct mail specialists to media specialists. Media professionals split and evolved into cable, broadcast (back when there were only 3 non-cable channels), radio, print, and billboard experts. Recently, I was asked to describe the ideal content marketer.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 12, 2014
    [Engineering] SendinBlue Review – Small Business Pricing with Enterprise Features
    It was released publicly back in 2012 to give users their own attention-generating engine that powers marketing campaigns. 'Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. SendinBlue. SMS marketing.
  • JEFF KORHAN  |  FRIDAY, SEPTEMBER 12, 2014
    [Engineering] Google+ Communities: Amplify Your Content In Search
    If there is one clear takeaway from this episode, it is that Google+ communities are searchable, micro-engines that can amplify your content withn search. 'Listen to the Episode Below (0:34:29). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. This is Episode 8 of  This Old New Business  weekly  business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. This thing is different.”. Tweet this.
  • VIPER CHILL  |  FRIDAY, SEPTEMBER 12, 2014
    [Engineering] SEO and the Stock Market: How to Profit from Google Penalties
    The first thing we need to do is find companies which make money primarily via a website, are listed on the stock market, and receive a large portion of their website traffic from search engines (such as Google). I’m primarily looking at companies in the “tech” field because they’re more likely to be companies that care about search engine traffic. The next step is to look at the companies in more detail to see if they do actually get a large portion of their traffic from search engines. When Panda 4.0 Could you get rich trading their stock? Airbnb.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Engineering] When TV Becomes An Accessory To YouTube
    Think about Facebook and Instagram , and what they will have to do to build a similar engine of advertising. 'Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside. You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. " Don''t frown. google.
  • WRITTENT BLOG  |  THURSDAY, SEPTEMBER 11, 2014
    [Engineering] 9 Tips to Spot Amazing Blog Writers
    SEO best practices continue to change drastically, which is why it’s most important to hire someone who’s committed to keeping up with the pulse of search engines. 'Image source. Fear of terrible content. bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry. While  71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish. Writing Samples. SEO Knowledge.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Engineering] Get Social in Promoting Your SEO Talents
    For too many companies, SEO (search engine optimization) is put on the back burner while other tasks come to the forefront. As all too many SEO consultants can tell you, a sizable number of companies fail to fully understand the power of search engine optimization and how it can raise a company’s online profile on Google and other search engines. 'If you are an SEO consultant, whether running your own company or one of a number on a team, your services can be of great interest to many overseeing businesses. Why Do I Need Social Media Partnered with SEO?
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Engineering] Are You Social Enough For a Successful Career?
    Whether you’re in the market for an engineering job, a sales job or a customer-service based job, social media can help. 'More and more companies are actively engaging in social media to grow their business, scope out their competitors and hire new people to bring on board. According to popular professional social media platform LinkedIn, 81 percent of small and medium-sized businesses are currently using social media, and this number is only rising. Social media comes in very handy when it comes to searching for a job. Ways social media can help you find a job.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Engineering] Why Sustainable Competitive Advantage is so 1990
    Or if she got interviews, she didn’t get offers because they want to know about things like search engine optimization, big data, social, and she had never had to learn any of that stuff.  'I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business  (Harvard Business Review Press, 2013). Tell us why sustainable competitive advantage really a failed notion these days? And you should keep doing them.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Engineering] 5 Defenses Against Negative SEO
    It shouldn’t even be a thing, but as Neil Patel points out on Search Engine Journal, “I admire your innocence and honesty. 'Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. But yes, people are doing this. This is real, folks.” ” So he wrote The Top Five Ways to Defend Against Negative SEO. There are a lot of ways that negative SEO can happen, and there’ll be a lot more that the black hat guys think up in the future. The Top Five Defensive SEO Weapons. Monitor backlinks and site speed.
  • CHARLENE LI  |  TUESDAY, SEPTEMBER 9, 2014
    [Engineering] Apple Watch: Transforming Apple into a Luxury Fashion Retailer
    'While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […]. The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li. Gadgets Retail Wearables apple apple store apple watch fashion IoT retail style wearables
  • VIPER CHILL  |  MONDAY, SEPTEMBER 8, 2014
    [Engineering] 72 Hours Only: How to Become a Podcast Millionaire
    One thing I learned about a year ago was that you can easily rank for pretty much anything you want in the iTunes search engine. People who like Search Engine Land, Search Engine Journal and Hubspot are likely to be interested in ViperChill so I targeted them with an introduction to my blog. 'I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It has nothing to do with writing, however. Whichever comes first. Just 300 Copies Left.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 8, 2014
    [Engineering] Is There A Perfect PPC Account Structure?
    Contributor Sam Owen explores the discussion on Search Engine Land where he asks the question, “ What’s a Good PPC Account Structure, Anyway? 'If you have been trying to figure out PPC accounts, you’ve probably been in on some opinionated discussions. It’s kind of like asking which pizza is the best, don’t you think? Of course, everyone has an opinion. The problem is that pizza is a matter of taste or possibly diet restrictions, and PPC account structure is a lot less subjective. It’s still got enough variables to make your head spin, though.
  • THE NEW STRATEGIST  |  SATURDAY, SEPTEMBER 6, 2014
    [Engineering] 5 Tips to Manage the Demands of Content Marketing
    Maybe they are part of the sales team, engineering, customer service, or the C-suite, but they are there, and they know stuff that matters to your audience. 'No time for content marketing? It might not be quite as demanding as you think. Businesses of all sizes are jumping on content marketing with gusto, but unfortunately many are lacking a logical and sensible plan to manage the demands that it places on an organization. Fortunately, there are many simple ways that brands can ease the pressure off their content marketing demands. While it’s an admirable pursuit, it rarely works.
  • SOCIAL MEDIA MARKETING  |  SATURDAY, SEPTEMBER 6, 2014
    [Engineering] How to Know Our Website is Penalized by Google – Recovery Tips
    'Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. Starting Symptoms that your website is Penalized There are so many Symptoms which clearly show that the website is penalized by Google or other search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk.
  • JANET FOUTS  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] Why people don’t get Google+
    There’s been a lot of buzz around how Google+ is a goldmine for Search Engine Optimization and it’s true. This post in Search Engine Journal points out that “ When businesses join Google+ they are given prime placement on the right hand side of search results, complete with photos and user reviews.” 'Google+ is a great social network. can’t count the number of people I’ve said that to and they didn’t really believe me. Maybe it’s because you just don’t get how it works or how to use it! Google+ is worth the effort.
  • BRASS TACK THINKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)
    Finally, we must believe that, in order to accomplish that kind of shift in the way we work, we must be willing to look deeper than at one or two social networks du jour in order to engineer and realize that change. The 'It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. What happens in the wake of this kind of discussion? What’s going wrong here? In a word: perspective. Facebook Is Not The Gospel. Facebook has the most visible profile, sure. The end. Of course it isn’t. Please. ” 6.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] Does Your Personal Brand Help Your Employer?
    » Social Pros Podcast brand communities digital marketing search engine optimization social media Social Media Marketing social media strategy Social Pros 'Tweetable Moments Focus on what really is working. yegg Tweet This Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born. “I. Read the whole entry.
  • DEVUMI  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] YouTube and Vimeo video marketing: Ride the Next Wave of Content Marketing
    Not only is YouTube the world’s second largest search engine itself, but videos are great search engine fodder. 'Youtube and Vimeo video marketing are the two hottest advertising platforms online today. This is for a few very good reasons, namely that people are watching more and more video all the time as networks get faster and uncapped limits come into play. Taking advantage of YouTube and Vimeo video marketing should be your next step after mastering written content. Here are 5 solid reasons to start moving in that direction, along with advice on how to accomplish them.
  • WRITTENT BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] 9 Ways to Create Great Content
    Search engines reward unique content, as will your readers. If you use the same content in more than one place on the internet, search engines will mark it as plagiarism and not index one of your pages. If viewers have seen very similar content before, it doesn’t matter that the search engine brought them to your page. Publishing great content is the key to getting a high search engine ranking and getting attention from the audience you are looking for. 'Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day.
  • PUSHING SOCIAL  |  THURSDAY, SEPTEMBER 4, 2014
    [Engineering] [Podcast] Episode #23: The Question Every Content Marketer Should Ask
    Search Engine Optimization (SEO) is important because it’s likely that Google will be your #1 source of traffic for a long time. Why content marketing is the best approach to smart search engine optimization. '[link]. Push Me To Subscribe to the Pushing Social Podcast. Have you ever wondered if you were doing all you could to get more readers from Google? But, most folks are overwhelmed and confused with all of the lingo and techniques. We had a great time and I’m sure you’ll learn enjoy this episode. Enjoy. Show Notes. Why Content Marketing Fails.
  • BRASS TACK THINKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Engineering] My Leadership Philosophy In A Nutshell
    We’re so busy covering our butts that we over-engineer, over-direct, and need 12 people’s input before we make a decision. 'As I’m on the verge of starting a new executive role, leadership has been on my mind a lot. It played heavily into the interview discussions I had, because great leadership is going to be critical in guiding the company’s next phase of growth. So, I thought a lot about my “take” on leadership, which has evolved a great deal over the past ten years or so. Here’s where I’ve ended up. Share the Credit. Harry S.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Engineering] Google Authorship Is Dead, Does It Matter?
    This markup helps all search engines better understand the content and context of pages on the web, and we’ll continue to use it to show rich snippets in search results.” Search Engine Optimization is like having a well-stocked kitchen that lets you cook what people are hungry for. In SEO we pay attention to what will be needed for the search engines and the quality of the data those search engines are looking for. SEO for Small Business authorship Google Authorship search engine optimization SEO 'Well, it finally has happened.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 2, 2014
    [Engineering] 5 Tips to Turbocharge Conversions on YouTube
    It is also the 2 nd largest search engine in the world. 'With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? Very few, is my bet. In fact, a study of the Interbrand. Read the whole entry.
  • JACOB MORGAN  |  TUESDAY, SEPTEMBER 2, 2014
    [Engineering] The Future of Work is Out Today, Last Chance for Bonus Content!
    ” As a reminder the bonus content includes: An Ebook I just wrote with the SVP of Engineering and Product at Elance-Odesk called:  Hire Fast & Build Things: How to recruit and manage a top-notch team of distributed engineers  (due out soon!); a great guide for anyone looking to build a distributed team (engineers or not). 'I hope all you had a wonderful long weekend! I’m very excited to share that my latest book  The Future of Work is now officially available for order wherever books are sold. appeared first on The Future Workplace. Resources
  • PROBLOGGER  |  MONDAY, SEPTEMBER 1, 2014
    [Engineering] Are You Ignoring this Important SEO Strategy?
    Search Engines are what you need, despite all the buzz about social media. If you are a search engine marketer,the tactic sounds technical, spammy, and secretive – it’s not worth your time. One great SEO strategy that works best in search engine marketing is making your website a valuable resource. But, this is not what search engine marketing is all about! The best SEO geeks at present focus on how they can please the people first, then, the search engine. 'This is a guest contribution from Al Gomez. So now what’s next? Perhaps Focus.
  • SOCIALNOMICS  |  SATURDAY, AUGUST 30, 2014
    [Engineering] 10 Ways to Land Your Next Job Through Social Media
    In addition to looking tech savvy, you’ll improve the search engine ranking for your own name when people search for you. 'Social media has revolutionized the way job seekers can find new opportunities. Earlier we, shared with you tools and apps that will give you the leading edge in the job search process by making your search more efficient. After you find all those great jobs to apply for, the work is just beginning. Here are resources and tips on how you can use digital tools and social media to stand out and land your next job. PREPARING FOR YOUR JOB SEARCH.
  • PROBLOGGER  |  THURSDAY, AUGUST 28, 2014
    [Engineering] Blogging for Business – Why it Works
    When you are making quality writers write content for the blog, they know how to write interesting articles while injecting the relevant keywords that is identifiable for your target audience and also let the search engines crawl your website with a greater degree of eagerness and direct a higher volume to the site. The meta tags and meta descriptions are arguable very important for any website to place its targeted keywords in a manner most reachable for the search engine crawlers. General Search Engine Optimization 'This is a guest contribution from Maria Mincey.
  • JACOB MORGAN  |  THURSDAY, AUGUST 28, 2014
    [Engineering] The Future of Work Podcast, Episode 2: Stephane Kasriel – Creating Distributed Teams
    To learn more about distributed teams, why they are important, and how to create them I talked to Stephane Kasriel who is the SVP of Product and Engineering at Elance-Odesk; one of the world’s largest marketplaces for freelance employees. Stephane and I co-wrote an ebook together for Elance-Odesk called “Hire Fast & Build Things: How to recruit and manage a top-notch team of distributed engineers.” The concepts from that book are applicable to a variety of industries beyond just engineers. 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. oDesk.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 27, 2014
    [Engineering] Top 5 SEO Techniques That Will Hurt Your Business
    It has been revealed that search engines are in the move to eradicate the trend of using purchased links in websites. It will surprise you to know that Google and other search engine companies have a great team of workers whose sole obligation is to trace purchased links and flag them. The bottom line is that search engine teams will easily know if you have used purchased links or not. It is important to note that search engines are always on the lookout for unoriginal content, regardless of whether or not the site is owned by one person. Relying on Backlinks Alone.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 27, 2014
    [Engineering] 10 Tips For Optimal AdWords Campaign Settings
    ” He has  written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. 'Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t  finish first. Target the languages the demographic in your location targeting speak.
  • ENGAGE  |  WEDNESDAY, AUGUST 27, 2014
    [Engineering] How To Make Print Stand Out in an Increasingly Digital World
    A lot of designers will go immediately to the computer, but we really like to engineer and conceptualize with pen and paper first. '“Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. Magazine subscriptions are down , newspapers are laying off staff , and big brands are shifting their ad budgets and away from print and towards digital. But it’s also true that as the amount of stuff in your mailbox goes down, you tend to pay more attention to what’s still there. The St. A: Definitely.
  • DEVUMI  |  TUESDAY, AUGUST 26, 2014
    [Engineering] 6 Steps to Get More YouTube Views Easily
    The YouTube/Google search engine prefers descriptive titles. 'We all want to get more YouTube views, an active audience that watches your videos is the whole point of the platform. How do you get more YouTube views as everyone else is trying to do exactly the same thing you are? Read one through these six steps to find out how you can get more YouTube views, and maybe have a viral hit or two. Steps to get more YouTube views! Optimize your YouTube video titles. Your YouTube video titles are probably the most important written aspect of your video. Use proper keywords in your tags.
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Engineering] Breaking Silos: Help Spot Errors Before They Cause Problems
    In some respects, this process works just fine; however, when it comes to the overall user experience (UX) of a product, we can’t expect a UX engineer to do the research, report findings and build deliverables without a lot of team collaboration. The reason: The user’s experience runs across all touch points of a brand and requires that other people, in addition to an information architect or a UX engineer, be involved in the planning stages. In the interactive space, however, the industry functions a bit differently, and great creative solutions grow with collaboration.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 26, 2014
    [Engineering] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    About the author: Ariel Applbaum is a Content Marketing Specialist at Radius, the data company that’s engineering decision science for B2B marketers. 'Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? My answer is certainly–yes! Background on the two social media sites. Lessons. billion users.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 25, 2014
    [Engineering] The New Link Building Beginner’s Guide
    Chapter One covers the definition of link building, anatomy of a hyperlink, ways search engines use hyperlinks, how Google weights ranking factors, what you need to know about “no follow”, and how link building benefits your business. 'I know that readers of this blog are probably not beginners at link building, but it’s a good idea to quickly skim The Beginner’s Guide to Link Building by Paddy Moogan on Moz. The reason why it’s a good idea is because there just may be something you learn. Visuals, no overloaded pages, and easy to read. like it.
  • SOCIALNOMICS  |  MONDAY, AUGUST 25, 2014
    [Engineering] How can Business Owners Enhance Their Success on Social Media?
    With the help of Google Authorship, a link to more of your content will appear in the search results, along with your photo that will capture the interest of search engine users. This is one of the smartest and easiest ways to optimize your content for the greatest search engine. 'It doesn’t matter whether you own a small business or you have already established a successful brand; the charms of social media can enhance everyone’s success! If you stick to the right strategy, it won’t be difficult to reach a greater audience and start turning your base of followers into profit.
  • WRITTENT BLOG  |  MONDAY, AUGUST 25, 2014
    [Engineering] The 5 Step Formula for a Perfect Blog Post
    An effective blog contains the fresh and useful content that audiences want to devour and delivers it in a way that appeals to both readers and search engines. 'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. The topic is useful and new, or a fresh take on an old subject. Content is broken up with subheaders. Powerful action words are interspersed with facts and stats. Paragraphs are short. Use them.
  • PROBLOGGER  |  SUNDAY, AUGUST 24, 2014
    [Engineering] How to Optimize Your Content for Authorship Success
    In addition, authors can cross-check proper authorship implementation and troubleshoot with engineers if there are any issues. 'This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . How do we know?
  • PAMORAMA  |  SATURDAY, AUGUST 23, 2014
    [Engineering] How to Increase YouTube Engagement [Infographic]
    t is the second most popular search engine and the third most popular site in the world.  Meta data is essential to enabling your video to be found in search engines. 'Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity.
  • IDACONCPTS  |  FRIDAY, AUGUST 22, 2014
    [Engineering] Managing Feedback
    Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Your release is automatically picked up by search engines, and then again by blogs who redistribute that content packaged in its own format. 'Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.
  • NAVOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Engineering] Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference
    SEO is the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines like Google, Yahoo, and Bing.” – Rand Fishkin, Moz. SEO is just one component of Search Engine Marketing, or SEM. Link Building – Search engines use links to find, index, and evaluate websites. Search engines analyze content to decide what your site is for and what information it provides. Others, such as your alt tags, are mostly for search engines to better interpret what information is on your site. What is SEO?
  • TWIST IMAGE  |  THURSDAY, AUGUST 21, 2014
    [Engineering] How Social Technology Will Save Lives
    was at a barbeque this past weekend, and a friend asked me why Google ''s self-driving cars matter, and why a search engine would even care about engaging in that kind of innovation. Calling Google a search engine - at this point in time - is like calling Amazon an online bookseller. was sitting in the back seat of the self-driving car and speaking to the two engineers from Google (one was in the driver''s seat but not touching the steering wheel, the other was in the front passenger seat with a laptop that was connected to the car''s many systems). search engine.
  • CONVINCE & CONVERT  |  THURSDAY, AUGUST 21, 2014
    [Engineering] Manual vs. Automated SEO: Which Is Right for You?
    As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website. 'Image via BigStockPhoto.com Creating a great website is one thing, but driving traffic to that site is another. With good on-page and off-page SEO, your website can take high positions on the SERPs thus driving a large amount of traffic to your website. The first listing on Google gets 33 percent of search traffic, while the 10 th gets only gets 2. Read the whole entry. » Digital Marketing
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, AUGUST 20, 2014
    [Engineering] Your Business Is Always Open Online
    He’s not very good at typing, so he does the hunt-and-peck thing on the keyboard and puts in words that he uses in the search engine box. 'I know a man who works for himself. Let’s call him “Bob” He works long hours, and when he’s on a roll, those hours go into the evening. Most of the time, when Bob decides to go shopping or go out to eat, there’s a problem. That problem is the area the guy lives in because it is an area where most businesses will close at 9. Even restaurants often close before he is ready to find dinner.
  • SOCIALNOMICS  |  WEDNESDAY, AUGUST 20, 2014
    [Engineering] Introduction to App Store SEO
    Just like you need to follow best practices to optimize your website for search engines , apps need to be optimized for app store search engines. It is also important to regularly test and re-test your ASO, just like SEO, especially because of the ongoing development of app store search engines and what ASO factors may be added in the future. Apps app store optimization Search engine optimization 'Apps are one of the best ways to increase conversion rates, interact and engage your audience and above all, get great consumer feedback. Is it showing up at all? Title.
  • WRITTENT BLOG  |  WEDNESDAY, AUGUST 20, 2014
    [Engineering] 27+ Resources to Learn SEO Copywriting
    That is, the type of content that moves people AND attracts search engines. 58 Resources to Help You Learn and Master SEO – Effective web copywriters know what search engines want. Here is the only list you’ll ever need to learn search engine optimization. How to Create Compelling Content that Ranks Well in Search Engines – Yet another quality Copyblogger resource. 'Image source. Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. It’s necessary.
  • SHERRILYNNE STARKIE  |  TUESDAY, AUGUST 19, 2014
    [Engineering] Writing tricks for content marketers
    Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. This gives search engines enough copy to understand the context and index the story, and it removes the risk of overwhelming the reader, improving the chances of someone actually reading to the end. Longer form content, more than a thousand words long, tends to get indexed higher on search engines.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 18, 2014
    [Engineering] Ten Ways To Use Analytics And Rev Up Performance
    Frederick Vallaeys made it easier to find some of the best in his Search Engine Land article, “ These 10 Analytics Reports Will Improve Your AdWords Results “ As always, there are going to be some that are familiar, and some that surprise you in his list: Use the “pages/visit” metric to see if users aren’t finding what your ads are promising. 'It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Look at “% new visits” and first-click conversions in search funnels reports to avoid deleting upper funnel keywords.
  • JEFF KORHAN  |  MONDAY, AUGUST 18, 2014
    [Engineering] Single Serve Content for Mobile Consumers
    Awareness Blogging Community content marketing Marketing Mobile Online Marketing Search Optimization Selling Small Business Social Media Trends audience audio bite-sized Business Marketers consumers Content Content Creation Content Strategy Instagram Jay Baer marketing Mobile Consumer Mobile Devices Pat Flynn podcast podcasting Search Engine Optimization SEO single-serving social media video 'We have previously discussed the importance of planning both the construction and deconstruction of your content. Read further to learn why they work so well. Create Bite-Sized Content Snacks.
  • JACOB MORGAN  |  MONDAY, AUGUST 18, 2014
    [Engineering] Pre-Order My New Book And Get Tons of Valuable Bonuses!
    So here’s what you get if you pre-order a hardcover version of my book by Sept 2: An Ebook I just wrote with the SVP of Engineering and Product at Elance-Odesk called: Hire Fast & Build Things: How to recruit and manage a top-notch team of distributed engineers  (due out soon!); a great guide for anyone looking to build a distributed team (engineers or not). 'The Future of Work is coming out on September 2 and I’m giving away a ton of cool stuff to anyone that pre-orders a hardcover copy of my book before that date. appeared first on The Future Workplace.
  • TWIST IMAGE  |  SUNDAY, AUGUST 17, 2014
    [Engineering] The Marketing Performance Blueprint
    was there before Google existed, and I watched the birth of search engine marketing as it''s entire evolution to today. 'Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have been in this business a long time. To think that brands still don''t understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we''ve begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now. We have it.
  • QUICK ONLINE TIPS  |  SATURDAY, AUGUST 16, 2014
    [Engineering] 4 Free Tools to Track Google Algorithm Updates Daily
    There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and. 'When is the next Panda or penguin update starting? Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily ©2014 QuickOnlineTips. All Rights Reserved. Google SEO
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 15, 2014
    [Engineering] It Looks Like Local Search Gets An Update
    In fact, Search Engine Land has decided this update should be called “Pigeon” because it is affecting local searches and pigeons tend to stay local. Eric Sornoso of Search Engine Journal decided to put together all he could find about it in his post, “ New Google Search Algorithm Update Targets Local Search Queries ” and gives this advice: “Before Pigeon, there was a strong chance that searching for pizza restaurants in Boise will return listings for major brands such as Domino’s and Pizza Hut towards the top of the SERP.
  • WRITTENT BLOG  |  FRIDAY, AUGUST 15, 2014
    [Engineering] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    What made Google’s search engine so revolutionary was it’s ability to rank sites in pseudo popularity contest rather than word matching. 'In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people. Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connect with Others.
  • PROBLOGGER  |  THURSDAY, AUGUST 14, 2014
    [Engineering] 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    Search Engine Optimization? learned some tricks that helped increase traffic to my site and learned a little about creating keyword-rich content, inbound and outbound links and search engines. 'This is a guest contribution from author  Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. she bemoaned.  Ann R.
  • NET-SAVVY EXECUTIVE  |  TUESDAY, AUGUST 12, 2014
    [Engineering] Book Suggestions from Social Networks
    Some of us might be a bit selective in what we choose to share—more professionally relevant titles than pop fiction, for example—but that actually improves Goodreads as a socially powered recommendation engine. 'Where do you find books to read? Do you ask your friends, follow reviews or seller recommendations, or just go for the bestsellers? Whether you like your books on paper or downloaded, you have to know it exists to read it, and because we''re in the twenty teens, there''s a social way to do it online. Start where you are? Sometimes it''s just as easy as asking.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 11, 2014
    [Engineering] 10 Tips For Strengthening AdWords Campaigns
    Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it. 'Every time I see a title like “10 Tips to … ” or “10 Ways to… ” or even “Ten Things You Gotta Try” I geta little skeptical. It’s a lot like gardening; you don’t simply toss the seeds on the ground and get vegetables.
  • SOSHABLE  |  SUNDAY, AUGUST 10, 2014
    [Engineering] The Two Categories of Social Media Marketing Strategies
    The search engines will often rank social media profiles and pages high on search results for the business by name. 'When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. Outbound Social Media Marketing.
  • ABSOLUTE PA  |  FRIDAY, AUGUST 8, 2014
    [Engineering] The ONE thing You Need To Do To Get Noticed Online
    'This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. See why I’ve been listed in Search Engine Journals list here. say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. Naturally, Im thrilled. Not least because there was no admission process, nominations or canvassing for votes required – Ive been awarded purely on the merit of my work. Plus, I didnt have to do any additional work. BONUS!
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 8, 2014
    [Engineering] Security, SEO, and Google
    And if you think about it, every search engine in existence ultimately is designed to work with human nature to get the information that the human is looking for. People like secure sites, so it’s logical that a search engine interested in being the one people use will think about using security as a ranking signal. Web Design and Search Engine Optimization google https ranking signals security SEO 'Google has announced that they are interested in making the internet a safer place so they are going to start using HTTPS as a ranking signal. People Like Secure Sites.
  • CONVERSTATIONS  |  FRIDAY, AUGUST 8, 2014
    [Engineering] Shocking: Most Small Businesses Don���t Have a Website
    This means you can embrace positive search engine optimization (SEO) from the start as well as responsive design and mobile readiness without having to fix past mistakes (and if you dont know what that means, please hire a web designer). 'Written by Larry Alton. It might seem like everyone is online these days, but numbers dont lie: The majority of small businesses actually dont have a website. If youre lucky, they might have a social media page, but even these are often slim pickings. Getting started. Cater to your market. Author Bio. Consider leaving a comment!
  • WRITTENT BLOG  |  FRIDAY, AUGUST 8, 2014
    [Engineering] Why Quality Content is the Core for Any SEO Strategy
    It doesnt attract search engines, generate leads, or convert sales. So do search engines like Google, Bing, and Yahoo  Google in particular. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share.
  • BILL HARTZER  |  THURSDAY, AUGUST 7, 2014
    [Engineering] Moving to HTTPS for Better Search Engine Rankings
    'Due to Google’s recent official announcement that an https site is a search engine ranking factor, I’ve decided to move my site, BillHartzer.com, to https from http. wrote earlier about https secure websites and search engine rankings, and my recommendation that you consider switching your website from http to https. But let’s talk about search engine rankings. Google has officially come out and told us now that https on a site is a search engine ranking factor. Google Search Engine Optimization Search Engines is secure.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 7, 2014
    [Engineering] Host a Successful Manufacturing Day Event
    'By Rachel Kerstetter, PR Engineer. What are you doing October 3 rd ? hope your answer is hosting (or attending) a Manufacturing Day (MFG Day) event. Not sure what MFG Day is? Here’s the short answer: MFG Day, started in 2012, addresses common misconceptions about manufacturing by giving manufacturers the opportunity to open their doors and show, through a coordinated effort, what manufacturing really is and what it isn’t. For the long answer, visit MFGDay.com. Do you want to improve your image in the community? Do you need to recruit new talent? Identify your target audience(s).
  • BILL HARTZER  |  WEDNESDAY, AUGUST 6, 2014
    [Engineering] SEO Firm Impersonates Google, Claims Local Listing to be Deleted
    Google Search Engines 'During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing. In a post on the Local Search Forum, Linda Buquet explains what disturbed her about the call she received from the SEO firm: I started off saying to him: The recording said my listing is in danger of being deleted or something? So you are WITH Google?”
  • WAXING UNLYRICAL  |  WEDNESDAY, AUGUST 6, 2014
    [Engineering] It’s About “Time”
    had transferred to a junior college closer to home after a less-than-stellar year at Auburn University to which I had ventured fully intending to become the world’s greatest civil engineer. 'I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I’m m fascinated as I sit here watching folks mosey by with no apparent purpose other than to mosey. How do they do that?”. Image:  Alan via Flickr,  CC 2.0. I’m also reminded of a somewhat terrifying, ultimately rewarding, experience I had as a college sophomore.
  • BILL HARTZER  |  MONDAY, AUGUST 4, 2014
    [Engineering] Google Authorship Statistics Have Been Removed
    Google Search Engine Optimization 'I am not sure if this is something that has been done on purpose or not, but Google has removed the Google Authorship stats that were previously available in Google Webmaster Tools. The page, which was previously located here: https://www.google.com/webmasters/tools/labs-author-stats-1 is now showing a 404 error: I’m not sure if this is just something that is temporary, or if this is part of a larger plan for Google to eventually remove Google Authorship altogether. What’s interesting, though, is that the page is still in Google.
  • PUSHING SOCIAL  |  MONDAY, AUGUST 4, 2014
    [Engineering] Sick Blog? Here Are 13 Ways To Fix It
    New and repeat readers are the gas for your blog''s engine. Unfortunately, new bloggers often pride themselves on ignoring search engines, a big mistake. 'Are you frustrated with your blog''s performance? Then you''ve probably scoured Google looking for simple ways to get your blog back on track. I''ve been there. I started two blogs that failed and have had to revive Pushing Social many times. The good news is that the common blogging problems can be grouped into 4 areas: 1. No readers, No Subscribers, No Comments / engagement, and no sales. No Readers. 3: Avoid Generic Topics.
  • SOCIALNOMICS  |  MONDAY, AUGUST 4, 2014
    [Engineering] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Jason Corrigan reported on the Search Engine Journal that emails have an ROI of a whopping 4300%. 'Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are created. In fact, the mobile strategy actually changed the way businesses reach out. Yet, we missed something along the way. Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. That something (someone, rather) has always been: the customer. Now, that stands corrected.
  • TWIST IMAGE  |  FRIDAY, AUGUST 1, 2014
    [Engineering] The 7 Deadly Sins Of Digital Marketing In 2014
    Think about it this way: in one hour, how many people go to Google (or any other search engine) to look for you, your competitor or they''re searching for a brand to help them, and it''s your business that does provide this solution? search engine marketing. search engine optimization. 'Have we solved the most basic of questions for our digital marketing efforts? would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day.
  • THE REALTIME REPORT  |  FRIDAY, AUGUST 1, 2014
    [Engineering] Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
    As you can see, the former are far more likely to turn to search engines or mobile apps for information, while the latter are looking at entirely different types and sources of content. 'This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Even when we first began analyzing web site traffic we had a manageable set of properties to measure. Welcome to the Era of Media Sprawl. More Access to Information = More Collaborative Decision Makers.
  • BILL HARTZER  |  THURSDAY, JULY 31, 2014
    [Engineering] Throwback Thursday: Search Engine Watch Circa 1999
    'Today is Thursday, and every Thursday I try to feature one search engine or search engine website. Today, because of the official announcement that Danny Goodwin is leaving Search Engine Watch , I thought I would feature Search Engine Watch. Let’s take a look at what Search Engine Watch looked like back when Danny Sullivan owned and operated it, back in 1999: SEW was a part of Internet.com, and Danny Sullivan was the editor. In fact, it was more about educating people about search and SEO (search engine marketing). Search Engines link].
  • BILL HARTZER  |  THURSDAY, JULY 31, 2014
    [Engineering] Danny Goodwin Leaving Search Engine Watch as Editor
    'Danny Goodwin, the Editor of Search Engine Watch , is leaving Incisive Media. Mr. Goodwin has been at Search Engine Watch since 2007, and is going to work for LinkDex. Mike came on in 2009 and was phenomenal at Search Engine Watch. ” On Webcology, Danny continued to talk about what’s next for Search Engine Watch: “There will be a learning curve, and Danny Sullivan started SEW back in the day… Search Engine Watch was declared dead when Danny Sullivan left. They need to make Search Engine Watch their own, and take it to the next level.”
  • ENGAGE  |  THURSDAY, JULY 31, 2014
    [Engineering] The Importance of Launching a New Website Correctly to Preserve Search Rankings
    However, what many website owners don’t realize is that with each variation of a website, there is a strong possibility that the site will lose search-engine ranking value each time it is re-launched with updated URLs. Even if the new page contains the exact content every time it’s launched, the search-ranking value for the page may decrease unless you notify the search engines of the new location of the page. When the value of the page decreases, the search-engine ranking for that page will also decrease. For example, if [link] was ranking No. For example: [link]. link].
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, JULY 31, 2014
    [Engineering] Are You Ready For International Marketing?
    These challenges are part of the discussion in a video interview Murray Newlands of Search Engine Journal had with Eli Schwartz of SurveyMonkey at a recent conference on SEO. 'Your company doesn’t have to be a certain size in order to be international because the internet brings all kinds of opportunities across every time zone and border. Being able to market internationally does take some thought, though, because there are some challenges. International SEO is a Huge Opportunity for Marketers  and you should explore the possibilities no matter what size your business is.
  • GAURAVONOMICS  |  THURSDAY, JULY 31, 2014
    [Engineering] Why Clash of Clans Might be the Best Mobile Game Ever
    Since then, the focus of free-to-play games seems to have shifted: from engineering virality on Facebook (which  Zynga  had mastered), to optimizing gameplay on touch screens (which  Supercell  seems to have mastered). 'I have been playing ‘Clash of Clans’  this month, and I am getting totally addicted to it. The freemium mobile combat strategy game by SuperCell  is arguably the best mid-core mobile game in the market, and amongst the highest grossing apps on the App Store and Google Play. 3) in the attack loop, you attack other players to win resources and trophies.
  • GAURAVONOMICS  |  THURSDAY, JULY 31, 2014
    [Engineering] Clash of Clans
    Since then, the focus of free-to-play games seems to have shifted from engineering virality on Facebook (like Zynga ), to optimizing gameplay on touch screens (like Supercell ). 'I have been playing ‘Clash of Clans’  this month, and I am getting totally addicted to it. The freemium mobile combat strategy game by SuperCell  is arguably the best mid-core game in the market, and amongst the highest grossing apps on the App Store and Google Play. The gameplay is made up of three loops: 1) in the earn loop, players earn gold and elixir (and, later, dark elixir) and win gems.
  • JEFF KORHAN  |  WEDNESDAY, JULY 30, 2014
    [Engineering] Superstar Selling: How to Think Like a Marketer and Sell Smarter
    He is the author of a number of books, including Duct Tape Marketing, The Referral Engine, The Commitment Engine , and recently released, Duct Tape Selling: Think Like a Marketer – Sell Like a Superstar. He is the author of a number of books, including Duct Tape Marketing, The Referral Engine, The Commitment Engine, and recently released, Duct Tape Selling: Think Like a Marketer - Sell Like a Superstar. 'You can also subscribe here with iTunes  or Stitcher. Subscribing with SoundCloud is coming soon. Our Featured Guest: John Jantsch. ” Key Take-Aways.
  • BILL HARTZER  |  WEDNESDAY, JULY 30, 2014
    [Engineering] Industry Spam Rings Plague Google Local, Cause Problems
    Search Engine Optimization 'Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. And as a result, they’ve changed their internal policies in order to deal with these industry spam rings. Google is, in some cases, manually going to a location to confirm the NAP data and make sure that they serve customers at that location. recently met with an unidentified source who is very familiar with the inner workings at Google Local. Lawncare. Plumbing.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 30, 2014
    [Engineering] 6 Things You Should Be Doing Now With AdWords
    'Andrew Lolk at Search Engine Journal just wrote a good post on 6 Effective AdWords Optimization Techniques for Beginners , and I think it’s a good reminder that we all need to remember the basics. There’s a reason they call basic techniques “foundational,” because the rest of the stuff is built on them. Therefore, if the basic foundational things are shaky, the structure is also shaky. AdWords Foundation Blocks. Move keywords to their own ad groups. Review your “see search terms” report to find negative keywords. Expand existing keywords.
  • WAXING UNLYRICAL  |  WEDNESDAY, JULY 30, 2014
    [Engineering] “Growth Hacking” – Ignore the Hype
    Even if a start-up could engineer the success of a single piece of content to go viral (an increasingly challenging task in today’s complex online world), there is no guarantee that this coverage would result in the end metrics most successful organizations must rely on. 'There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. Image: daryjeki via Tumblr, CC 4.0. There is no mention of whether this style of growth worked for the organizations to really achieve what they’re looking for. Graphic via BufferSocial.
  • PROBLOGGER  |  TUESDAY, JULY 29, 2014
    [Engineering] ProBlogger in Perth: 10 Things Darren Wishes He Knew About Blogging
    He primarily used to make money from Google Adsense and one day when the search engine algorithms got changed, his income stopped for a while and then it lead him to diversify PB’s income sources. 'This is a guest contribution from blogger Jenish Pandya. What happens when ProBlogger legend Darren Rowse comes to your city for the first time ever? You and everyone around you go crazy and act like teenagers at a Justin Bieber concert and start taking heaps of photos every time he makes a move. Then what do you do with all the photos you have taken? Well, you write a blog post. Dreams.
  • PUSHING SOCIAL  |  TUESDAY, JULY 29, 2014
    [Engineering] The Cure for Blogging Procrastination
    This is a deadline strapped to the back of a rocket engine. 'Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? understand how you feel. As a content marketer, I understand the need to constantly publish useful stuff that readers adore but it isn’t easy. Plus, publishing content probably isn’t your only job. get it. This isn’t simple or convenient. However, my friend, you need to suck it up. Marketing isn’t an option and it has to get done. Here’s a radical, crazy, and effective suggestion.
  • PROBLOGGER  |  MONDAY, JULY 28, 2014
    [Engineering] Three Ways to Outperform Your Online Competition
    Optimise your website for the search engines. Not only will you be perceived as the expert in your field by providing your audience with valuable information, but you will be rewarded by Google as they boost your search engine rankings ahead of your competitors. . 'This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. First Things First. What is currently working well? Then What?
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JULY 28, 2014
    [Engineering] How To Implement Structured Data
    But Neil Patel has come to our rescue with his clear explanation of How to use Google’s Structured Data Markup Helper on Search Engine Journal. Structured data markup is a universally shared language format that helps search engines understand and return the best results for users who are searching for relevant data. It is useful even when you are not targeting Google because other search engines share markup syntax. 'Structured data markup is one of those aspects of marketing that can make your eyes glaze over, particularly if you are running a business.
  • WRITTENT BLOG  |  MONDAY, JULY 28, 2014
    [Engineering] 17 Must-Know Conversion Copywriting Hacks
    This requires continuing education, but staying informed of industry standards, search engine algorithm changes, and best practices for copywriting will help you be more effective and gain both readership and conversions. 'Image source. Growing your readership is desirable, but it’s not enough. Professional copywriters need to convert that audience into an active customer base. Through a mix of effective copywriting techniques and powerful conversion copywriting hacks. Here are 17 proven copywriting strategies that can help drive up sales and give you an edge over your competition.
  • MARKETING VOICES  |  MONDAY, JULY 28, 2014
    [Engineering] Professional perspective: Social media is 21st century marketing
    In recent years, it has evolved into a tool for building thought leadership, creating brand awareness and drawing the attention of entrepreneurs, LPs, in-demand engineers and would-be corporate partners. It can help land a hot new deal and attract top-level engineering talent. '28 March 2014 | By Jennifer Jones  source: Venture Capital Journal. Many firms and GPs don’t see the potential of social media. They don’t participate because they fear being bold. Others recoil from the loss of time or the thought of steering energy away from their next deal. Here are some tips. Engage.
  • BILL HARTZER  |  SATURDAY, JULY 26, 2014
    [Engineering] Google Irrelevant Keywords Section In Quality Guidelines
    Search Engine Optimization 'Google added the “Irrelevant keywords” section to the sidebar of the Google Quality Guidelines. This section, called “ Irrelevant keywords “, details the practice of keyword stuffing, and gives specific types of examples of where it is being used today is worth noting. believe this is an attempt specifically to “work” the mention of phone numbers into the guidelines. There has been a big problem with the websites that lists thousands (millions) of phone numbers in an attempt to get traffic. This is not new.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JULY 25, 2014
    [Engineering] Local Marketing Gets A Toy
    Responsive website design & development  and local search engines like Yelp have grown together over the last ten years and while I can’t predict the future for Yelp, I am pretty sure that mobile devices and local search is here to stay. 'Yelp is ten years old and they gave everybody else a gift to celebrate — a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data on 98 cities in 20 different countries but wow, is it fun. This answers their question about which came first, the chicken or the egg… The Toy Is A Tool.
  • DEVUMI  |  FRIDAY, JULY 25, 2014
    [Engineering] What’s the Difference Between Vimeo Marketing & YouTube Marketing?
    This is where videos go to catch a viral wave, and where videos go to be found by hundreds of thousands of people thanks to YouTube being the world’s second largest search engine. 'I’ve spoken at length about YouTube video marketing techniques here on the Devumi.com Blog. Many online marketers have been all over that form of video marketing for years, but you want to be ready for the next big thing, right? video site that is quickly growing in popularity for marketers is Vimeo. What’s the Difference Between Vimeo Marketing & YouTube Marketing? Vimeo marketing explained. Stupid.
  • THE SOCIAL MEDIA INCUBATOR  |  THURSDAY, JULY 24, 2014
    [Engineering] Can Marketing Lessons Be Learned From Weird Al Yankovic?
    Facebook Google Online marketing Public Relations Search Engines SEO Social Influence Social Media Social Media for Business Social Media News Social Media Tips Strategic Social Media Viral Videos YouTube Facebook News feature marketing lessons Weird Al Yankovic 'Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. Facebook Gets a Fresh Look as News Service. Google to Reward Users of Google+, Hangouts, and YouTube Live.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 24, 2014
    [Engineering] Considering Starting a Blog?
    'By Rachel Kerstetter, PR Engineer. John and I presented a webinar awhile back, at the request of a client, about blogs. When it comes to blogs, the most frequent question we get is: Should we start a blog? It’s important to analyze the goals of your organization’s overall marketing plan to see if a blog fits into it. company blog, like any other communication initiative, is a commitment. Blogs overall take time and energy to run, but they can provide a great payoff if they’re done well. Who else is competing for my audience’s attention? Slides.
  • SOCIALFISH  |  THURSDAY, JULY 24, 2014
    [Engineering] 3 Social Media Opportunities Your Nonprofit is Losing
    Make your content sharable by adding share buttons, and focus your content for SEO, as many potential customers use social networking platforms as search engines. 'Guest post by Yazmin Gray. ———— So, your NPO is in its early stages and you’re looking to promote it. Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough? What other resources can you use to spread the word about your budding organization? Use Multiple Social Networking Platforms. Think again.
  • PROBLOGGER  |  WEDNESDAY, JULY 23, 2014
    [Engineering] Three Ways to Outperform Your Online Competition
    Optimise your website for the search engines. Not only will you be perceived as the expert in your field by providing your audience with valuable information, but you will be rewarded by Google as they boost your search engine rankings ahead of your competitors. . 'This is a guest contribution from Emma Henry of True Target Marketing. There’s no denying that plenty of us are trying to make a living on the internet. The good news is that it’s still early days when it comes to building a successful online business. First Things First. What is currently working well? Then What?
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