[Engineering] Google Acquires Twitter Assets Fabric, Crashlytics, Answers, Digits, Fastlane
    Fabric vice president of engineering and general manager Rich Paret wrote in a blog post : When we met the team at Google, we quickly realized that our missions are the same–helping mobile teams build better apps, understand their users and grow their businesses. Google announced Wednesday that it acquired several technology assets from Twitter, most notably its Fabric  mobile application development platform. Terms of the transaction were not disclosed. Fabric and Firebase operate mobile platforms with unique strengths in the market today.
    [Engineering] How to Get Traction with Your New Blog
    We also have a resident SEO guru, Jim Stewart of Bloggers SEO , who talks us through the foundations and writes helpful posts decoding the mystery of search engine optimisation  here. But basically, if you want your blog to be found on Google and other search engines, think about they key words of what your blog is about, and also each post. Make This is it. This is your year, you say. You’ve been tossing up the idea of starting a new blog for ages now. ” You may have even read last week’s post on WHY you should start a blog and found yourself all fired up.
    [Engineering] Facebook Sets Up Shop in Paris’ Station F Startup Campus
    Our investment in Station F will support local entrepreneurs with weekly workshops and mentoring from some of Facebook’s top engineers. The “first worldwide Startup Garage” at Station F  in Paris will devote several spaces to launch partner Facebook. Station F announced in a blog post  that Facebook will launch a program in April called Startup Garage From Facebook at Station F, which will be a six-month program designed for participation by 10 to 15 data start-ups, occupying an 80-zone area of the campus. And we couldn’t be more thrilled that it picked Station F to partner with.
    [Engineering] 5 Ridiculous SEO Myths Every Blogger Should Ignore
    Every time Google makes a change to their search engine, it’s the people who do the “wrong” thing that suffer. Search engines still need to be given some hints to truly understand what your post is about. Search Engine OptimizationSEO scares or confuses most bloggers and for very good reason. Google makes it a challenge for you to understand what they are doing, and they keep changing the rules. If that were not enough, there is also a lot of half-baked information out there and blog posts filled with the wrong information. too many keywords in your posts.
    [Engineering] How to create mobile-friendly content with Google’s AMP
    He commends Google’s collaborative approach and easy access to leadership and engineers. How does AMP affect mobile interactions? “A better, faster mobile web is better for everyone, including users, platforms like Pinterest, and publishers,” Jon Parise, product engineer at Pinterest, wrote on the Pinterest blog. How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. The wonders of AMP. Mobile Tools
    [Engineering] The 11 Top Social Media Management Tools I Can’t Live Without
    Blog. I’m adding my top social media management tools for my blog here as my blog is the engine room of my social media marketing. These are the 11 Top Social Media Management Tools for Business that I can’t Live Without in my business right now.   . I’ve tried and tested many tools but these are the tools that I am using right now, every week to post and engage on social media.  . Use  this guide to jump in and give them a spin on the platforms you are marketing on.  . Because I am fussy. Damn fussy. My Criteria for Top Social Media Management Tools. That says a lot.
    [Engineering] Your Niche Is A Small Village: Here’s How To Become Well-Known In it by Marketing Yourself
    Source: Search Engine Watch. This is a guest contribution from Victor Idjola. Sometimes, the way many startups become very well-known after a period of oblivion makes it feel like the industries we operate in are actually small villages. And they really are! Have you noticed? Almost every new company that manages to build a great product and use some marketing tactic(s) that works ends up making the headlines within a couple of months. It’s not always like that. But it happens many times. Take Buffer , for example. They got 100,000 users in 9 months. So what happens if they fail? first.
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Why SEO & lousy content don’t mix | Search Engine Land. Hello and welcome to the first Reading Roundup of 2017! May this be the year we make the breakthroughs we want, understand the things we haven’t yet, and have more fun than ever. Let these readings be your guide! The Top 9 Social Media Strategists to Watch In 2017 | Entrepreneur. love these picks because they’re so diverse. They’re not all Digital Whizkids, they’re just people at the top of their game, not matter what the genre. How to Fix Internal Server Error in WordPress | Web Hosting Secret Revealed.
    [Engineering] Tips to boost your video marketing (infographic)
    Keep in mind that stand-alone videos can’t rank highly by themselves: Search engines can’t tell what’s inside the videos so they index only the text on your page. If you supplement the video with an accompanying transcript, search engines will index the multimedia content more effectively, increasing the search traffic to your site. Post by Take 1 Transcription. tudies show that 69 percent of consumers would choose video over text to learn about a product or service. So are you doing all you can to give your business’s video marketing a boost?
    [Engineering] Twitter Dashboard to Shutter Feb. 3
    When Dashboard was introduced in June, product and engineering manager Noah Pepper wrote in a blog post : Easily engage with your audience: Create a custom feed to find out what’s being said about your business. Twitter is pulling the plug on Twitter Dashboard , the iOS and desktop application it launched last June to help businesses better connect with users. The social network announced in a series of tweets (embedded below) that Dashboard will be shuttered Feb. 3, adding that it hopes to incorporate some of the app’s features elsewhere within its ecosystem.
    [Engineering] Facebook Journalism Project: A Complete Guide
    Highlights follow: While we’ve worked with our news partners on this in the past, as part of the Facebook Journalism Project we’ll begin an even deeper collaboration with news organizations across the spectrum, connecting our product and engineering teams so that we can build together from the early stages of the product development process. This month, our engineering team, in collaboration with the engineering team of German news organization Bild , will launch a test to explore offering free trials to engaged readers, right from within Instant Articles. and James L.
    [Engineering] 8 Reasons You’re Losing Money On Your Blog
    As the saying goes, “It takes money to make money.” In other words, if you want to generate revenue, you’re going to have to put up some of your own money to get the engine lubricated. This is a guest contribution from Larry Alton.  . You spend hours and hours of time each week on your blog, but at the end of the month, there’s nothing to show for it in your bank account. In fact, after you add up all of the expenses associated with maintaining your blog, you’ve actually lost some money. What’s the problem? Here are some possible culprits and what you can do to overcome them. 1.
    [Engineering] Meet Team Sprout: Brian, Platform Engineering Manager
    Brian Cordonnier, a Platform Engineering Manager on Sprout’s Publishing Squad, embodies this commitment both in his work at Sprout and his hobbies outside of the office. Brian started at Sprout as a Software Engineer and was promoted to Engineering Manager, a role in which he’s added ‘leading a Squad’ to his coding repertoire. Department: Engineering. You started as a Software Engineer, and you’re now an Engineering Manager. So beyond being a part of the engineering team, you’re on the Publishing Squad. Tell me about that.
    [Engineering] How to Promote Your YouTube Channel Like a Pro
    YouTube is the second-largest search engine in the world. Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. You need to figure out how to promote your YouTube channel if you want to be successful. Not sure where to start? Don’t worry, we’ve got you covered. Here are 16 ways to promote your YouTube channel like a pro: 1. Write Engaging Titles. Facebook.
    [Engineering] Why B2B Advertisers Need Facebook
    Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. Advertising/Marketing Facebook Account-Based Marketing ad revenue Ad Targeting age B2B business to business custom audiences Dynamic Ads Dynamics Education Elite SEM Engagement industry Job Title Lead Ads lead generation LinkedIn Location Lookalike Audiences MAUs Michael LaMonte Monthly active users Pixels retargeting revenue Sanjay Teckchandani Search search engines Search-Engine Marketing Targeted AdsBut guess what? Image courtesy of Shutterstock.
    [Engineering] 3 Ways To Boost Your Career Using Social Media
    Even if you have an online degree in family nursing from reputable online FNP programs, or you decide you want to work in an aerospace engineering role, you can be sure social media has the ability to help your career grow. 3 Ways To Boost Your Career Using Social Media. Social media has many benefits, not just for businesses, but also for users seeking to better their careers. Media is now a daily part of people’s lives, not just for personal communication with friends and family, but social platforms are now used to help users get in contact with potential employers and vice versa.
    [Engineering] Stay Scrappy: Sprout Hack Week 2016
    As any engineer can tell you, stagnation can be a slow demise. Sprout Engineering Team SproutFor one week each December, all of us at Sprout take a break from our usual jobs and take part in Hack Week. During this week, we try our hands at new skills; we brush up on old ones; we make new friends and new discoveries. We rediscover what it’s like to have no boundaries but time and our own ingenuity. We embody a core Sprout value: We stay scrappy. We have a philosophy at Sprout that given the right circumstances, brilliant people will do brilliant things. What a day. Bring on 2017.
    [Engineering] Why Can’t Social Media Tools Post Directly to Instagram?
    There are some apps that have reverse-engineered the Instagram API so that they can automatically post directly to Instagram for users. You might think this is a clever way to get around the posting issue, but it is in direct violation of Instagram’s Platform Policy , which states, “Don’t reverse engineer the Instagram APIs or any of Instagram’s apps.”. You’re taking a huge risk by using a third-party software that reverse engineers the Instagram API so that you can schedule content that automatically posts. What is an API? Why can’t tools post directly to Instagram for me?
    [Engineering] 5 Instagram Audience Development Strategies From The New York Times
    You can credit Eric Hammarberg, an engineer at Wiss, Janney, Elstner Associates, for ensuring all that delicate, ornamental plaster on the decorated ceiling, which had begun collapsing, won’t fall down. When was the last time you held a real physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business onto its head. No one is untouched, even a prestigious publication like The New York Times. regram.
    [Engineering] If Your Agency Is Not Consulting, Then What Is It Doing?
    There is no doubt that agencies are faced with mass consolidation, as the major holding companies need to feed their engines of growth (look now further than us. For marketing agencies to survive, they must start looking more like the consultants. This is one of the bigger themes that seems to be cropping up lately in the marketing industry. It's happening for a bunch of reasons. There is a large push from brands to develop in-house marketing capabilities. This is not only a smart move, but a strategic one as well. For years, marketing was seen not as a profit centre, but an expense.
    [Engineering] Facebook’s Favorite Hacks of 2016
    Seattle-based group of engineers and designers leveraged some of the infrastructure behind Facebook Live  with the goal of building a small, private, livestreaming experience within Messenger. During our three-day-long summer hackathon, one engineer decided to hack on top of Nuclide to integrate support for the programming language Swift. At another hackathon later in the year, a few engineers set out to produce a version of Atom that runs in the browser as a step toward supporting remote development. Masks will also come to Android soon.
    [Engineering] Math Is Hard. Or How To Make Your Advertising Count
    Many won't remember that the Internet was not built to be an engine of commerce. At what point will advertisers hold the publishers really accountable? Those who were early into digital marketing had many hopes (like me). That advertising would be highly targeted and relevant. The net effect of this would be that online advertising would not only be better than other media formats, but that it would be worth more to advertisers, because consumers would appreciate it more. That advertising would be super-accountable and measurable. We would know this down to each and every impression.
    [Engineering] Display Advertising Is A Failed State
    On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). It was for one of the top meta-search engines on the Internet. Of course, the immediate challenge we faced is that ads began showing up on websites that were gaming the search engine space, and brands did not want their ads aligned with these types of publishers and properties. search engine.
    [Engineering] How to Apply SEO Best Practices to the News Release
    The news release is dead! Long live the news release! Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Related Stories The Six PR Conferences to Attend in 2017 Nine Great Business Gifts for the PR Professional My Three Favorite PR Stunts (Metrics Not Included).
    [Engineering] RIP: Social Media Networks & Features that Died in 2016
    Twitter went through a pretty big restructure which meant their heads of engineering, media, product and Vine have left the company. Needless to say, a lot of newsworthy events happened in 2016. The social media space saw many changes as well. Social media networks constantly have to improve and evolve in order to stay relevant. This post will revisit some of the social media networks and channel features that didn’t make it to 2017. We will start with maybe one of the more shocking channels that saw its last updates in 2016, Vine. Meerkat. Twitter as a Social Network.
    [Engineering] Making Sure Your New Website Theme is Social-Friendly
    This platform has a lot to offer in the way of product display that is search engine optimized and user-friendly. You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Social shares are going to make or break your SEO, traffic generation, and your sales funnels. So, it’s time to make sure your new theme is social friendly. What is a Social-Friendly Theme? Social-friendly themes are setup to allow for all the latest social features – sharing, follow tools, rich pins, featured images in shared posts, social commenting, etc. Meta descriptions.
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    15 Content Marketing Pieces That Won Our Hearts & Ranked Most-Shared in 2016 | Search Engine Journal. It’s Christmas eve! And the final roundup of this year! Looking back, it’s amazing the amount of tips, tricks, advice and inspiration that’s been shared over the last 12 months in these posts. Every Saturday a handy list to peruse over your morning coffee. It’s been a blast collating all the cool stuff I read during the week, and I always feel I’ve learned something usef ul. Keep an eye on your inboxes on December 31! Salon. Can’t hurt!
    [Engineering] Facebook Live Updates for Facebook Mentions
    Engineering manager Jesse Chen  and product manager Chris Hatfield detailed the following updates to Facebook Live for Mentions in a Facebook Media blog post : Team prompts, which allows users to create drafts of the descriptions for their Facebook Live posts. A new comment-moderation tool, which enables Mentions users to filter certain words and phrases, preventing them from appearing in comments during their broadcasts. Ad adjustments tray, enabling users to customize the appearance of their broadcasts. Facebook Mentions users: What are your thoughts on these updates?
    [Engineering] Facebook, 17 Universities Announce Sponsored Academic Research Agreement
    Regina Dugan , vice president of engineering and head of the social network’s Building 8  group, announced  the Sponsored Academic Research Agreement, a multi-university group that will allow the social network to collaborate with individual faculty and labs on joint technology projects within weeks and days. It’s why we work in partnership with entrepreneurs, engineering teams, system integrators and businesses large and small–globally. Facebook is turning to 17 universities to help it speed up technology projects. University of California-Berkeley. Harvard University.
    [Engineering] 12 Ways UX Design Affects Web Traffic
    Search engine optimization strategies are one of the major ways to pull in new traffic to your website. UX design is something far too many companies ignore. UX design focuses on creating an experience for the visitor of a website that is clear, easy to use, and guides them down a desired path to complete some type of conversion. UX design isn’t only beneficial to the visitor of the website. Using a user-friendly design can also help improve your web traffic and bring a larger audience to your site. Easier to Navigate. One of the best examples of great UX design is Apple. Helps SEO.
    [Engineering] Google wants a warm meal every day instead of a fancy Christmas dinner but once-a-year
    Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? W hy do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? What’s up with that? Don’t we all know that Google Search is a  somniloquist ! Whenever he is able to catch some shut-eye, a nanosecond at a time, he cries out in his slumber, “feed me. feed me Seymour.”. But, honestly, Google would always prefer to eat healthy. Quality over quantity. Because DC’s already hungry, DC’s only somewhat a snob!
    [Engineering] Facebook Reveals Its 2016 Games of the Year
    Engineering manager Calvin Grunewald  revealed the social network’s 2016 Games of the Year in a blog post , saying of Gardenscapes – New Acres: A new launch on Facebook web this year, the game combines simulation elements with time-management and hidden-object mechanics, creating an exciting experience that breathes new life into an established property. Gardenscapes – New Acres from Playrix  was named Facebook’s 2016 Game of the Year. Other winners were: Best web games: Poker Heat, Playtika. Naturo Online, Oasis Games. Taonga: The Island Farm, Volka. Liberators, MutantBox.
    [Engineering] 5 Tools for Successful Digital Marketing Campaigns
    Michael Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Recent statistics show that the average person spends more time online than they spend listening to the radio and watching TV combined. If you are looking to target new customers, you should be focusing your efforts on digital marketing. There are a lot of aspects involved in digital marketing, SEO, link building , social media management, content management and analytics, just to name a few. 149 Medium Monthly Rate. Mplans.
    [Engineering] Now Hear This: Facebook Debuts Live Audio
    Product specialist Shirley Ip and software engineer Bhavana Radhakrishnan  announced the new feature in a Facebook Media blog post , also pitching it as a way for publishers to go live in areas without strong network connectivity, as live audio obviously consumes far less bandwidth than live video. A picture may be worth 1,000 words, but words are still worth something to Facebook. The social network Tuesday announced the introduction of Live Audio, a way for publishers to broadcast audio-only content live. Readers: What are your initial thoughts on Facebook Live Audio?
    [Engineering] Facebook Adds Instant-Verification Component for Account Kit to Android SDK
    Software engineer Ethan Goldman-Kirst added in a blog post : Instant verification is the result of trying to streamline the login process and rely less on SMS for those signing in with their phone number. Facebook added an instant-verification component for its Account Kit  to its software-development kit for Android. The social network introduced Account Kit at F8  in April as a way for developers to allow users to login to their applications with their phone numbers or email addresses and to register for their apps without creating passwords. Instant Verification Zing App.
    [Engineering] Twitter Top Tweet Search Results Now Displayed By Relevance Instead of Chronologically
    Senior software engineer, search quality Lisa Huang announced the change in a blog post , saying that users who were part of its test group engaged more with search results and spent more time on the social network. Twitter quietly tweaked its top tweet search results to display in order of relevance, rather than in reverse chronological order. Historically, these search results have been largely presented in reverse chronological order. In many cases, however, the most recent results may not be what the searchers are looking for.
    [Engineering] Podcast SEO: How to Improve Your iTunes Ranking
    iTunes is a search engine. The first step to understanding podcast optimisation is realising that iTunes is yet another search engine. Search Engine Optimisation. Podcasting Search Engine OptimizationThis is a guest contribution from Kate Toon, SEO expert and trainer at The Recipe for SEO Success. When most people start their own podcast, the last thing on their minds is SEO. They’re too busy developing eye-catching graphics, buying a cool microphone, and trying not to make that horrible saliva sound when they speak. Why podcast SEO matters. Step 1: Ignore the noise.
    [Engineering] Mark Zuckerberg Introduces Jarvis, His 2016 Personal Challenge
    We use a Crestron system with our lights, thermostat and doors; a Sonos  system with Spotify  for music; a Samsung TV; a Nest cam for Max; and of course my work is connected to Facebook’s systems. I had to reverse-engineer application-programming interfaces for some of these to even get to the point where I could issue a command from my computer to turn the lights on or get a song to play. How much progress has Facebook co-founder and CEO Mark Zuckerberg  made in fulfilling his New Year’s resolution for 2016 ? Zuckerberg said in a Jan. But often that isn’t enough.
    [Engineering] Facebook 2016 Open-Source Year in Review (Infographic)
    Both of these projects are fundamentally changing how engineers build user interfaces. Facebook launched 77 new open-source  projects in 2016, yielding 60,000 commits and bringing its total to nearly 400 projects and more than 500,000 followers. Open-source developer advocate Christine Abernathy  offered an overview of the social network’s 2016 open-source efforts, as well as the infographic below, in a blog post. Highlights include: The top new Facebook projects in 2016 show the large appetite for React and React Native in the developer community.
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Monetizing your SEO expertise | Search Engine Land. I’m willing to bet you’ve got tons of SEO info up your sleeve, after teaching yourself what you need to know to grow your blog. Influencer marketing: where we’re headed in 2017 | Search Engine Watch. We are at the penultimate reading roundup for this year! I’ve written and scheduled all the content and social media on my blog up until Christmas – it really is feeling like the holidays are so close. I’ve got a beach cocktail with my name on it! Until then, though, the hamster wheel keeps on turning.
    [Engineering] 20+ Powerful Tips and Strategies for Video Success
    The primary goal for Google and other search engines is to serve relevant search results to their users. YouTube is the second largest search engine after Google. YouTube is also the second largest search engine  — bigger than Yahoo and Bing combined. Video success seems fleeting but it’s easier than you think to create powerful video content. Video has been a huge challenge for me personally because I don’t know how to edit video. I’ve tried and I have Adobe Creative Cloud and iMovie but it’s hard for me. even mine!). Enter Adobe Spark Video. You
    [Engineering] 10 Book Recommendations From Team Sprout
    Here are some of their top picks in engineering as well as a few fiction and nonfiction options to mix things up. Our Engineering Picks. 1. Recommended by Colin, Senior Software Engineer. 2. Recommended by Chris,  Senior Software Engineer. 3. The Idea Factory” explores how engineering and technical innovation revolutionized communication and ushered in the Information Age. Recommended by Dan, Software Engineer. 4. Recommended by Shane,  Software Engineer. 5. Recommended by Matt, Software Engineer on Bambu by Sprout Social. 3. Ritchie.
    [Engineering] Twitter Adds Live Video to iOS, Android Apps
    Senior manager of software engineering Sara Haider  said in a blog post  that the update will roll out to all iOS and Android users “over the coming days,” and she provided further details on the new feature: Starting today, you can create and tweet live video from the Twitter app, powered by Periscope. Twitter announced Wednesday that users of its iOS and Android applications can now create and tweet Periscope -powered live videos directly via their apps. We're making it easier for you to share what's happening in your world. Now you can #GoLive on Twitter! https://t.co/frWuHaPTFJ
    [Engineering] All your best content may now be considered fake news
    No matter how filtered against their sites and properties social networks, search engines, and social media might become, their core membership, readership, viewership, and subscribers will always be able to access content directly, hell or high water. I t’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. Fake news has been in the real news recently. At least that’s what they say they’re doing.
    [Engineering] How to Swipe Great Titles … and Use Them On YOUR Blog
    Struggling to Improve Your Search Engine Rankings? From ProBlogger Expert Ali Luke of  Aliventures. How often do you sit down to write a post, only to draw a complete blank? Blogging prompts can be really helpful if you’re stuck for ideas. Sometimes, though, what you’re struggling most with us coming up with a title. What you want is a ready-made title template: one that you know will hit the mark with readers, and that will help you create a well-structured post. The great news is that you can find those templates all over the place, on any popular blog you read. parenting blog).
    [Engineering] How To Structure Your Blog Content For Great Rankings
    Search engine optimisation, or SEO, is simply a way of organising the content on your site so that it’s more likely that Google will understand it. Search Engine Optimisation Fundamentals. Search engines look there to find your page’s relevance, so make sure to include a keyword string in each one. Search Engine OptimizationFrom ProBlogger SEO expert Jim Stewart of Bloggers SEO. Content may be king, but if you don’t optimise your blog content in a way that Google likes, your readers will never find it. But how do you know what Google is looking for?
    [Engineering] Facebook Seeking Head of News Partnerships With 20+ Years’ Experience
    Support new product launches and collaborate closely with Facebook product and engineering teams. Facebook may be looking to take on its fake news  problem with a real person. Kerry Flynn  of Mashable  discovered a job listing  from the social network for a head of news partnerships. The goal of the news partnerships team is to help publishers and journalists understand how to reach and engage their audiences and to innovate with new technologies. Be a public-facing voice of Facebook and its role in the news ecosystem. Lead ongoing engagement with news organizations globally.
    [Engineering] Facebook Live + 360 Video = Live 360
    Product manager Supratik Lahiri and software engineer Chetan Gupta announced in a Newsroom post that Facebook will launch Live 360 video Tuesday (Dec. There are Facebook Live  livestreamed videos and 360 video  360-degree videos, and now, there is Live 360. 13) at noon PT/3 p.m. ET, with National Geographic  going live from the Mars Desert Research Station facility in Utah as eight space scientists emerge from 80 days of isolation. We’re combining these two formats with Live 360 video. Live 360 transports people into new experiences—right as they happen.
    [Engineering] Creating a Blog Content Plan for 2017
    The beauty of having these posts planned out means you can have them published in the lead up to the event, making them relevant and timely for your readers and also hopefully relevant to the search engines! This is a guest contribution from ProBlogger Expert Nicole Avery. Creating a blog content plan is one of the best things you can do to ensure your blog has quality content that is created efficiently with the time you have available. common cry I hear from bloggers who don’t use a content plan is that if they planned out their content it would stifle their creativity. Easter posts.
    [Engineering] The End Of Advertising (Easy There)
    From the push, pull and inform perspective, content is tough to beat as a great engine of marketing (I live it. Say this with me. all together now: "advertising is here to stay.". You may not like to say that. It's a fact. Advertising is not going anywhere. Advertising is not dying. Advertising is not being replaced by anything (sorry, content marketers). Advertising is changing. Why this rant? Why this rant again? Why this rant again now? Content marketing will replace advertising? This is not happening. There is no data to back this up. hate advertising. Advertising sucks. Inform. .
    [Engineering] When It Comes to Facebook Posts, Size Matters
    Search-engine-optimization results are better. ePublishing Facebook Algorithms Comments Conversions Engagement family friends Keywee Likes links News Feed organic reach Photos Publishers reach Search-Engine Optimization SEO Shares Videos Yaniv MakoverA proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Conversion rates can be better, as can social engagement rates. Prior to that, we found very little correlation between the amount of text in a Facebook post and its organic reach.
    [Engineering] Sprout Social Named One of Glassdoor’s Best Places to Work
    The best job I’ve had in my 15-year career…[Sprout has] a collegial engineering culture that prioritizes mentorship, quality over quantity and reasonableness over idealism…coworkers who are happy to help, take pride in their work and are fun to hang out with at baseball games, happy hours and other periodic social outings.”. We are excited to share that Sprout Social has been named one of Glassdoor’s Best Places to Work in 2017, an honor based entirely on our employees’ reviews of the company. So what did employees have to say about being part of Team Sprout ? love this company.”.
    [Engineering] Creating a Communal Narrative: A Case for Skipping the Press Release
    Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown. And PR Engineer Kelly Byrd wrote The Science of PR: How PRTech Reporting Proves Value for PR blog Bulldog Reporter. Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. Bad reason: Because you’ve always done them… So, why stop now?
    [Engineering] Facebook No. 1 in Tech, No. 2 Overall in Glassdoor’s Best Places to Work in 2017
    from Glassdoor, and a software engineer based out of its Menlo Park headquarters told the company: From its openness to its diversity, Facebook has truly surpassed all tech companies in terms of culture, perks and employee lifestyle. If you’re looking for the tech sector’s Best Place to Work in 2017  according to the Employees’ Choice Awards from Glassdoor , look no further than Menlo Park , Calif. The jobs and recruiting marketplace released its annual Employees’ Choice Awards winners Wednesday, and Facebook was the No. overall company, trailing only Bain & Co.
    [Engineering] Ultimate SEO Checklist – 75+ effective techniques (Infographic)
    Search engine optimization is the key factor that can improve your site’s visibility and ranking on search engines. Post by Nirav Dave. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. L et’s agree on the fact that SEO is a vast digital landscape that is forever evolving. So getting a grasp on what SEO techniques work and what tactics are no longer effective is essential for the growth and success of your online business. What this SEO checklist is about. Search SEO
    [Engineering] Facebook Forms Partnership to Create Affordable Housing in Silicon Valley
    The partnership will devote $625,000 to job training in the science, technology, engineering and mathematics (STEM) fields. Facebook Affordable Housing California Charitable Donations Charitable Giving Comité de Vecinos del Lado Oeste--East Palo Alto Community Groups Community Legal Services in East Palo Alto East Palo Alto Economic Activity Elliot Schrage engineering Faith in Action Bay Area housing Job Training Legal Support Mathematics Menlo Park Newsroom partnerships Philanthropies Rebuilding Together Peninsula science STEM technology Youth United for Community Action
    [Engineering] Twitter Acquires Yes, Names Founder Keith Coleman VP of Product
    Twitter spokesperson told Kia Kokalitcheva of Fortune  that Coleman will report to chief technology officer Adam Messinger , while the rest of the Yes team will be added to various product and engineering teams at the social network. Twitter finally found a replacement for former head of consumer product Jeff Seibert , who vacated the position in June, but the social network had to acquire a company in the process. Keith and team are joining Twitter to help lead and strengthen our service! https://t.co/5aFouFxTsh. 5aFouFxTsh. First day is Monday – let's go!
    [Engineering] [Webinar Replay] Content for Real Estate: Build Your Brand, Your Audience and Your Business
    Search engine optimization (SEO) basics. Do you have a content strategy in place to move your real estate business forward in 2017? In this special webinar hosted in partnership with Adwerx we covered keys for a successful content strategy for real estate including: Why your real estate business needs a content marketing strategy. How to build a blog that works. Best practices for distribution – how to get your content out there! Tools and tips for planning, creating and curating hot content.
    [Engineering] Facebook Analytics for Apps Adds Time Zones, Hourly Charts
    Software engineer Tianqi Li introduced the new Analytics for Apps features in a blog post : You can now set a time zone on the settings page of Analytics for Apps. Facebook added two major features to its Analytics for Apps  Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. You can get to the settings page by clicking the gear icon at the upper-right corner of your screen.
    [Engineering] Six Links Worthy Of Your Attention #337
    Well, Princeton engineers may have gone from theory to practice. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Listening to Trump - Nonsite.org. "I am not going to post links about the election. I am not going to post links about the election. I am not going to post links about the election. So with that: ' he structure of Trump's discourse will never demand that all the pieces be connected. He Alistair for Hugh). Alistair for Mitch). The result?
    [Engineering] ‘Fourth Transformation’ book: Brace for impact
    Book review: The Age of Context captures the pulse of new tech. • JD Lasica’s book reviews JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. Title : “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything”. Authors : Robert Scoble & Shel Israel. My rating : ☆☆☆☆☆. Release date:  December 7, 2016  on Amazon. A t the Launch Scale conference in San Francisco on Nov. They predict that by 2025 (holy crap!
    [Engineering] The more the messier for search success
    Unfortunately, all this esprit de corps  is mostly wasted in your pursuit of search engine optimization (SEO) ranking and in your content marketing campaigns. Content Marketing SEO content content marketing marketing Organic Search Search search engine optimization Search MarketingY ou need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Leave everything else as close to as-is as possible. Please. America voted Donald J.
    [Engineering] Hot Association Jobs – December 1
    The Director of Sales and Business Development will be responsible for helping build and sustain Trellis’ sales strategy, subscription licensing revenues, all supporting the mission of AAAS to advance science, engineering, and innovation throughout the world for the benefit of all people.The Director is responsible for developing a collaborative and consulting sales relationship with assigned customer accounts and clearly communicating Trellis’ sales proposition in the market. large part of this role will be focused on the Association’s membership and event program support. Hurry!
    [Engineering] 37 Free Marketing and Social Media Classes to Elevate Your Skills Today
    Search Engine Optimization (SEO). The vocabulary of search engine optimization. Learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a greater conversion opportunity that social media outreach. Considerations for search engines and accessibility. About this course: Optimizing a web site for search engines  requires looking at a ton of unique elements both on and off your website.
    [Engineering] How advanced marketing automation tactics can increase sales
    eCommerce recommendation engine. The eCommerce recommendation engine creates dynamic emails based on customers visiting your website.  It also creates dynamic product suggestion widgets on your online store, based on the customer. The recommendation engine. When we drive visitors from social media and other sources to our website, they are all at various stages of the buyer journey. Imagine two scenarios: Person A:  They are not following you but they see an update reshared by a fan on Facebook. They see a link to a blog post and visit your website. See the next point!
    [Engineering] How to Create Consistently Valuable Content for Your Blog
    When referring to SEO , the most important metrics you should follow consistently are your articles’ page rankings in the high-traffic search engines and the keywords that bring visitors to your blog. Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us. The art of blogging. Every professional can tell you that writing is the easy part of blogging.
    [Engineering] Waze Does Display Advertising Right
    Few were around selling banner ads when they first came out, like I did. I was on the front lines of the dot com boom, bust and echo. I was there when search engine marketing first became a thing. I was there when the IAB came online, and standards became part of the formalization and validation of this advertising channel. This was before search engine marketing became the online advertising juggernaut that it is. search engine. search engine marketing. There was a time when I thought all display advertising was "meh." . Waze does display advertising right. . brand.
    [Engineering] Did the Amazon CTO get catfished by John Gabriango? An example of Fake News
    Same for Bing.com and then another search engine. By now you’ve probably heard about John Gabriango, the ill-informed sales professional that sent a (bad) cold email the Amazon CTO Werner Vogels. When I first read the post, I cried a little on the inside. First because I know what it’s like to send cold emails and sometimes they backfire. Proper research and personalization was missed here. Second because it was clear “who” had sent the email. So I had find out for myself and confirm it. Sure enough, no Linkedin profile. could have stopped there. Only 10 results?
    [Engineering] The Ultimate Guide to More Social Media Shares
    Best Tool:  A headline analyzer tool like the one from ShareThrough  analyzes the SEO (search engine optimization) value and sharability of your post. Whether you are using Facebook, Twitter, Instagram or any other social media platform one thing is true: social sharing matters! Social sharing creates awareness of your brand, increases ROI and multiplies your fan base.  So let’s improve your bottom line with this handy guide to more social media shares. 1. Fix Your WordPress Sharing. When people love your content, they will want to share it. Know Your Target Demographic. Gender.
    [Engineering] PB169: Single Author Blog to Multi Author Blog – How to Make the Transition
    My goal in that first stage was really to build my traffic, to build up my archives of content, to rank in search engines, to hook people into subscribing to my blogs and email lists, to build my brand, and, I guess, to build a bit of engagement as well. Transitioning From Single Author Blog to Multi Author Blog. In today’s lesson, I want to talk about hiring writers for your blog. In order to do so, I want to share a case study of how I took my own photography blog from a single author blog, publishing 3 posts a week, to a blog that now has around 50 writers, and I don’t write anything.
    [Engineering] Facebookers Are 2.5 Times More Likely To Read Fake News Plus More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Including the fact that it might become the best recommendation engine any of us could have ever imagined. recommendation engine. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away. morning show. This week we discussed:  . Ugh. .
    [Engineering] Top 10 Black Friday Brand Social Media Posts
    search engine for compers and bargain hunters. I’ll be back in a minute, I need to pitch this idea to my boss and win myself that big promotion. Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here. Here are some of the best pieces of content from Black Friday 2016. Amazon.com.
    [Engineering] Creativity Is Alive And Well
    In fact, I'd argue that they are much more than just "music videos," but rather engines that inspire creativity - on many different levels. Don't worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go make some of the most astonishing and creative music videos. Many believe that we live in a world, where it is increasingly difficult to do anything that is original. How does a brand create a message that can cut through the many levels of noise that we're all exposed to? Well, OK Go did it in only 4.2 seconds. salt company.
    [Engineering] The PESO Model: Changing the World—One PR Campaign at a Time
    If you want to be successful in the modern world you have to master modern PR. Katie Harrington shares a case study on how applying the PESO Model to the marketing and PR strategy led to a successful campaign that saved human lives. The post The PESO Model: Changing the World—One PR Campaign at a Time appeared first on Spin Sucks. Related Stories Master Modern PR By Integrating the PESO Model The PESO Model, Edward Bernays, and Lucky Strike The 2016 Modern Blogging Masterclass. Communication Planning #MissingType #NationalBloodWeek Allianz BBC Breakfast BBC Radio 1 BBC Radio Five Live.
    [Engineering] Obsolete SEO Techniques It’s Time To Forget
    Due to constant changes to policies, search engine giants like Google are constantly forcing SEO experts to adapt to new realities. There was a time when SEO experts had a secret keyword density formula that was said to be optimal for search engine results. Third party sites such as Yelp, Foursquare and TripAdvisor have more significant effects on search engine results today as they are more relevant and user driven, which boosts social signals as well, another important factor in today’s SEO landscape. Obsolete SEO Techniques It’s Time To Forget. Excessive Link Building.
    [Engineering] London Calling, and Facebook Answers With 500 New Jobs
    is home to the company’s largest engineering base outside of the U.S., Facebook vice president for Europe, the Middle East and Africa Nicola Mendelsohn  said in a speech Monday to the Confederation of British Industry, as reported by Turner: Many of those new roles will be high-skilled engineering jobs. Facebook Revolving door Bloomberg Brexit Confederation of British Industry engineering Facebook London Giles Turner London Nicola Mendelsohn U.K. There will be no Brexit  for Facebook, as the social network announced plans to boost its staff in London  by 50 percent.
    [Engineering] Should You Move Your Blogging Site To HTTPS?
    Search Engine OptimizationBy ProBlogger SEO expert Jim Stewart of StewArt Media. You’ve no doubt seen the subject of HTTPS in the media recently – the importance of applying it to your blogging website in order to preserve your Google rankings has been widely reported. But what does it mean for you? Do you have to drop everything and start the process of moving over right away, or will it pay to wait a few months? What’s All the Fuss About? HTTPS encrypts the information, so only the reader and web server knows what’s in the information. Video. CSS and JS files.
    [Engineering] Your Social Media Manager Resume Better Have This
    Good social media manager resumes will include collaboration with other other departments like public relations, search engine marketing, email marketing and even sales just to name a few. With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry! What should be in your social media manager resume?
    [Engineering] PB168: 7 Steps to Editing Your Blog Posts
    But ultimately, you really do want to serve your readers, you don’t want to make your content awkward but there are some times some ways to weave in your keywords a little bit more and to optimize your post for search engines. Edit Your Blog Posts With Seven Simple Steps. A lot is taught about the importance of writing great blog posts, but it is in the editing of your writing that your post can really be made to shine. If left unedited, it can create a very different impression that can hurt people’s view of you and your blog. Listen to this post in the player above or here on iTunes.
    [Engineering] PB168: 7 Steps to Editing Your Blog Posts
    But ultimately, you really do want to serve your readers, you don’t want to make your content awkward but there are some times some ways to weave in your keywords a little bit more and to optimize your post for search engines. Edit Your Blog Posts With Seven Simple Steps. A lot is taught about the importance of writing great blog posts, but it is in the editing of your writing that your post can really be made to shine. If left unedited, it can create a very different impression that can hurt people’s view of you and your blog. Further Resources on 7 Steps to Editing Your Blog Posts.
    [Engineering] 7 Little Tricks To Achieve The Best Results In Social Media
    If your goal is search engine traffic, longer is better.  Everyone wants a shortcut to social media success but sadly there is no “easy button.” ” I’d like to share seven proven little tricks to achieve the best results in social media. They’re sure to give you a boost in your social media results. Be helpful. Best-selling social media author Jay Baer says, “ Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need.” Be interested.
    [Engineering] The Photographer’s Choice: Favorite and Unpublished #FYPx Shots
    Engine. FYPx Influencers from Left to Right Mario Villaneuva , Victoria Ramos , Victoria Gonzales , Edgar Woo , Juan Flores , Jacob Fu , Faith Eve Bee , and Erin McGrady. Last September, I had the great pleasure of serving the National Park Foundation as a volunteer photographer for its Find Your Park Expedition (#FYPx) 2016. It was an incredible way to be of service, especially during the National Park Service’s 100 year anniversary! Market Castro. My friend Joe Newman interviewed me about the assignment and what I thought of it. ” Mandatory Ranger Pointing Pic. Hang Time.
    [Engineering] 2 Google Demo Day award winners
    JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. BeerOrCoffee lets people who use a mobile app connect at a cafe (or elsewhere) in real time. Target audience: Startups, entrepreneurs, technologists, innovators, businesses, digital marketers, educators, journalists, Web publishers. haven’t had time until now to write about Google Demo Day Women’s Edition, which drew hundreds of participants to Google’s Mountain View, Calif., headquarters on Nov. 3. Beer or Coffee. BeerOrCoffee (tagline: “Meet people. just did.
    [Engineering] Niche Co-Founder Rob Fishman Leaves Twitter
    Twitter acquired  the discovery platform for Vine  content creators in February 2015, but the Niche application was removed from app stores in September, and much of its former engineering team was laid off. The latest Twitter employee to enter the revolving door  is Niche  co-founder Rob Fishman , Fortune  reported. Fishman, who had been a senior product manager at Twitter, confirmed his departure to Fortune. Image courtesy of Rob Fishman’s LinkedIn profile. Revolving door Twitter Applications apps Fortune LinkedIn Niche Rob Fishman Vine
    [Engineering] 5 Ways NASA Accomplishes Its Digital Marketing Mission
    As John Yembrick, Head of NASA’s social media efforts said recently: “ If we can post something that may inspire a young girl to pursue a career in science, technology, engineering and math, then we’ve done our job”. Twitter as an Engagement Engine. All of us at one point or the other have looked at the sky and wondered what lies beyond. The stars, the planets, and the galaxies have captured our imaginations by their sheer mystery and beauty. 2015 Holiday Planning Guide for Social Marketers Download. Million. NASA’s Mission. Let’s explore how NASA accomplishes these missions.
    [Engineering] Facebook Announces Crisis Response, Charitable Giving Tools at Social Good Forum
    And in June, the social network announced the development  of a tool enabling non-engineering employees to activate Safety Check and an internal Messenger bot  for employees to monitor the process. Facebook used its Social Good Forum in New York Thursday to introduce several tools for its users in the areas of crisis response and charitable giving. Vice president of social good Naomi Gleit  detailed all of the updates and new features in a Newsroom post : Safety Check. We launched Safety Check in 2014 to make this easier. Once marked safe, a person can then invite friends to do the same.
    [Engineering] How to Boost Your Search Rank with Better Social Signals
    These signals are a way for search engines to determine whether or not your brand is getting noticed, and being talked about. Search engines then take these social signals into account when ranking a website for search. However, the recent Moz Search Engine Ranking Factors survey found that page-level social metrics are one of the top ranking factors used by Google.  . Building links – If you’re familiar with SEO, you already know that quality links play a huge role in your search engine ranking. And you’ve tried everything from keyword optimization to link building.
    [Engineering] Don't Kill Them With Kindness
    It seemed to be in place as an engine of internal validation. How does your brand build a relationship with your customers? There's been a long-standing saying. It goes like this: Kill them with kindness. The brands who are nice, likeable, transparent and direct will win. It seems right. It feels right. It may be the wrong way to go. Case in point: My car lease was up recently. Like many of us, the process of buying or deciding on a new car is complex. want an engaged sales rep, a smart and empathetic service experience and the like. Candidly, my experience was great. I'm satisfied. .
    [Engineering] When Everybody Gets It Wrong
    On this week's Beancast , I joined host Bob Knorpp and guests Farrah Bostic (founder of The Difference Engine ) and Sloane Kelley (Senior Director of Content at the PGA Tour ) to discuss how everything went in the polar opposite direction of what we were told, what the marketing lessons were, what they mean for brands going forward and what we can all learn about building, scaling and proving your brand value in our complicated marketplace. the difference engine. Individuals get it wrong. Brands get it wrong. What happens when everybody gets it wrong? Very wrong. analytics. brand.
    [Engineering] Takeaways from Launch Scale 2016
    JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. Launch founder Jason Calacanis chats with Zenefits CEO David Sacks at LaunchScale. Photo by JD Lasica). Solid advice for startup founders, from startup founders. Target audience: Startup founders and teams, entrepreneurs, angel investors, VCs, businesses, brands, digital marketers, educators, journalists, Web publishers. A s regular readers of Socialmedia.biz know, I’ve attended every Launch conference and every TechCrunch Disrupt conference since the very first one back in 2007.
    [Engineering] The 5 Most Important Questions to Ask Prospective Facebook Ads Clients
    ”  People tend to think of Facebook as demand fulfillment when it is more about demand generation.They ask, “How can I find someone looking to hire a search-engine-optimization firm?,” while ago, as an experiment, I posted the following job ad on oDesk: “For $5,000, I want you to build me a search engine that is better than, faster than and returns more relevant results than Google.” So I asked Sarah Sal , a longtime friend of BlitzMetrics and an amazing Facebook ads consultant, for some tips here. Shortest answer possible: Always qualify them.
    [Engineering] 5 Ways Your Social Media Posts Improve Your SEO
    This means that social media marketing and search engine optimization work in tandem; what works well for one works for the other. Social media platforms are searchable, just like search engines, so you need a social SEO strategy to help people search for and discover your content. Social Media Strategy search engine optimization SEO social media engagement Social Media Marketing social media strategyGoogle has been particularly enigmatic about how, or even if, its rankings are influenced by social media. And that makes sense. highlight to tweet). Size Matters.
    [Engineering] 5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy
    They also have their own search engines that you can use to find relevant images. Guest Post by Jessica Davis. What do you feel when you see the visual on this post? Imagine recreating this visual verbally! wouldn’t be satisfied with the result unless it was penned down in Dylan style – with so much said in just a few words. Sometimes, visuals can make people understand and feel things that words can’t. A few months ago, when I was buried in research for a visual marketing piece, I came across an interview of Marcel Just, a cognitive imaging expert. It doesn’t have to.
    [Engineering] This Week’s Coolest Jobs – November 16
    The Director of Sales and Business Development will be responsible for helping build and sustain Trellis’ sales strategy, subscription licensing revenues, all supporting the mission of AAAS to advance science, engineering, and innovation throughout the world for the benefit of all people.The Director is responsible for developing a collaborative and consulting sales relationship with assigned customer accounts and clearly communicating Trellis’ sales proposition in the market. Compensation for this position includes base salary and sales commission. Hurry! This promotion is almost over.
    [Engineering] Social Media’s Impact on SEO
    All social media sites use NoFollow links, which tells the search engines to not pass PageRank through to those links. Social Channels are Becoming Search Engine’s on their Own. Also, we can’t forget Google has a partnership with Twitter to serve select tweets in relevant results and that YouTube is the second largest search engine behind Google. Social media is taking up more time in terms of online activities; therefore, its’ users are generating more content to consume. This post will take a closer look at how social media makes an impact. Social Media’s Impact on SEO.
    [Engineering] 7 Reasons Why Ecommerce Websites Are Underperforming in 2016
    People very well know how to achieve a great ranking on search engine, but they fall back on the search count. The whole world has accepted the digital media for business. Everyone knows the limitations of physical market over the online market. Physical market businesspersons were eager and always optimize their shops with various trendy material. Same concept can be applied to the digital market, where website optimization services helps to improve your online presence. An eCommerce website has always faced many competitions. Website bulkiness makes it unoptimized. steps…10 steps….
    [Engineering] Facebook Connectivity Lab Touts Record-Setting High-Speed-Data Test
    group of Connectivity Lab researchers and engineers are working to address them with next-generation MMW point-to-point links. Facebook Connectivity Lab  announced a record-setting successful test of its millimeter wave technology  for providing high-speed data over long distances. Facebook said in an email to SocialTimes that a test at its Southern California lab successfully beamed data at a rate of nearly 20 gigabits per second from a mountaintop in Malibu to a rooftop in Woodland Hills, 13 kilometers (eight miles) away. The next step?
    [Engineering] Watch out Google & TripAdvisor, Facebook Reviews are on the Rise | Social You Should Know
    For 16-24 year olds, social networks are only 6 percentage points behind search engines for product research. If This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know. Facebook Takes On Review Sites. While it may seem like Google and review sites like TripAdvisor have a stronghold on reviews, Facebook is going head-to-head with them.
    [Engineering] Post Election Digital Skills Shortage
    SEO: Search engines are now regarded as a media source by the public. Your content has to be found in search and news engines. One of Donald Trump’s major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. Marketing and PR jobs are one area where digital skills are in high demand. The Top 10 Digital Skills Needed in PR.
    [Engineering] The Void That Twitter Could Leave
    This is, literally, like trying to change the engine while the plane is in flight. I'm not sure if Twitter can change the engine in flight. I am sure that I will miss what it brings to my day. Dear Twitter, please don't go. These are dangerous times for Twitter. The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Their users are curious (yes, there are millions of people still looking at Twitter daily, but are they really using it?). Should it be acquired? brand.
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