• BILL HARTZER  |  WEDNESDAY, OCTOBER 22, 2014
    [Engineering] Google Adds Google Plus Sharing Button to Header
    Related posts: Search Engine Optimization: Is Social Sharing the Next Link Building? 'Google has just added a new Google Plus sharing button to the header, and it not only appears when you’re on Google Plus. In fact, this new sharing button now appears in the header even when you’re reading your Gmail. If you are logged into your Google Account (or logged into someone else’s Google Account, ha!) then you will see this new icon/button wherever you go (on a Google-owned property). Here’s where this button shows up now: Google Plus. Google Search. Gmail.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 22, 2014
    [Engineering] 5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
    We also are big fans of setting up Google Alerts , whereby you can receive daily or weekly email alerts about search engine results of keywords you want to monitor for interesting new content. 'Guest post by Meg Rulli, Co-founder,  ModMark Group. ———— “I don’t have time for social media.”. I don’t have the money to hire anyone to do our social media marketing.”. Social media? wouldn’t even know where to start!”. Do any of these above statements sound familiar? Well, you aren’t alone. Knowing that all of these platforms are out there can be intimidating.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, OCTOBER 21, 2014
    [Engineering] Another Penguin Update: What Happened?
    Matt Southern at Search Engine Journal looked at the reaction so far , collecting input all across the web, and I appreciate seeing the best in one place. think it’s a good idea to remember that Google and all other search engines are after the same thing. The goal is to be the search engine people use the most, because that’s how they make money. If the search engine isn’t returning useful results, people start using something else. The search engine can’t do it perfectly yet, but they sure are working on it. Did you notice anything?
  • CONVERSTATIONS  |  TUESDAY, OCTOBER 21, 2014
    [Engineering] Sometimes the Most Productive Thing – is No Thing
    Related Stories Week in Review: Posts and Podcasts Oct 5 – Oct 11, 2014 Better Habits for Your Business and Brain (LIFT Slides) Why Do We Call Google a “Search Engine”? 'Sometimes, the most productive thing we can do in the next 15-20 minutes – is no thing. Re-Create : A 20-minute power nap can help re-create energy and focus. Read : A 15-minute fictional read or magazine article can spark imagination. Or find an interview of a favorite creative such as an actor or musician. They don’t always have to be 10 or Ways. The first 5-6 should be easy.
  • BILL HARTZER  |  MONDAY, OCTOBER 20, 2014
    [Engineering] Google Penguin 3.0: No One Can Recommend How to Recover Yet
    What disturbs me greatly, after having been practicing search engine optimization since 1996 , is that the Google Penguin 3.0 There is no announcement yet, although some enterprising “ search engine optimization expert ” felt as if they have all the answers, and published this: “ Penguin 3.0: link building Search Engine Optimization 'Over the weekend, it was confirmed that Google has updated their Google Penguin algorithm. Or, at least while I write this, Google apparently is still in the process of updating it. We Can’t Talk Google Penguin 3.0
  • SOCIALFISH  |  MONDAY, OCTOBER 20, 2014
    [Engineering] You’re Not Too Busy for Social Media Marketing
    The added value of Google+ as a social media marketing vehicle is in its search engine roots and the inter-relatedness of Google products. 'Your website represents your products and services. Your Facebook page helps you connect with your customers. Your company’s LinkedIn profile connects you with vendors, industry contacts, and candidates. You’re so busy you can barely keep up with email and voicemail, and you can’t afford to hire another manager. So why would you want to add any other social media channels? Why wouldn’t you add more social media? You Need a Strategy. Go Google+.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, OCTOBER 20, 2014
    [Engineering] Podcasting Is Looking Better All The Time
    Search Engine Journal just came to the rescue with Albert Costill’s addition to their Content Marketing 101 series. 'There have been some back and forth discussions about podcasting and the way it can be used for business. Small Business Mavericks wrote about podcasting at the beginning of 2008, and it had potential then as a small business radio program. But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis. That’s a big shift in usage mindset. Do You Need Help To Do A Podcast?
  • DREW'S MARKETING MINUTE  |  MONDAY, OCTOBER 20, 2014
    [Engineering] Are you social sharing to your best advantage?
    In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. 'If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. that will benefit your website’s domain.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 20, 2014
    [Engineering] 8 Ways What You Write Will Affect Your Bottom Line
    Adding high-quality resources to your work will enhance your credibility to readers and search engines. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! When you want to increase the profitability of your business, you can’t just email out a newsletter or post funny memes to your Facebook. Be Relevant. Lose the Fluff.
  • BILL HARTZER  |  SATURDAY, OCTOBER 18, 2014
    [Engineering] Bill Hartzer Weekly Update: October 18, 2014
    There are plenty of sites now reporting that they are seeing increases in search engine rankings, some as high as 30 of 40 places from where their site was previously ranking. 'Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. This weekend, there appears to finally be a Google Penguin refresh, which is affecting a lot of website traffic from Google organic search. also was shown an interesting price bug at GoDaddy, where they were offering a domain name for $5,000. But if you searched for it in another way, the price was only $29. link].
  • BILL HARTZER  |  SATURDAY, OCTOBER 18, 2014
    [Engineering] Breaking New: Google Penguin Refresh Widely Reported: Finally
    have, for example, one search engine optimization client, who sent me the following email today: From: “client” Date: Saturday, October 18, 2014 at 7:14 PM. link building Search Engine Optimization 'Google Has Updated Google Penguin after a Year. According to many SEOs in the industry, who are trusted sources , the Google Penguin algorithm is being updated as I write this post. There are reports that some are seeing organic ranking increases as high as 30 to 40 places from previous rankings. My kind of results pic.twitter.com/M9hUkA5H7O. To: Bill Hartzer.
  • SOCIALFISH  |  FRIDAY, OCTOBER 17, 2014
    [Engineering] [Cool Infographic Friday] Google Helpouts
    Google being the main internet search provider worldwide always emphasises its aim to make its search engine a great user experience. 'Tip o’ the hat to Eddie Driscoll, of DPFOC UK , for sending this along for you guys. We see this regularly as part of their widely-feared algorithm updates like Penguin and Panda which are used by them to promote better web content. Perhaps through their experience of seeing people’s search behaviours and queries, they spotted an area that could be exploited commercially. Some helpouts are free but many require a fee. More like this.
  • WRITTENT BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Engineering] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? 'Image source. million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. It’s a real rat race out there! Case Study: BuzzFeed Headlines. Right?
  • FRESHNETWORKS   |  THURSDAY, OCTOBER 16, 2014
    [Engineering] Agile Innovation Update October 2014
    The ‘behaviour engine’ consists of a wristband to track physiological data such as sleeping patterns and physical activity as well as an app so that users can record their nutritional habits and buying behaviour. Agile Digital tools and technologies Innovation Social networks agile agile innovation behavioural engine facebook innovation mobile payments peer-to-peer payments product innovation Unilever wearable tech Zapp 'Each month we bring you the FreshMinds Agile Innovation Update. Unilever enters the world of wearable tech. Consumers put a price on their data.
  • UNSPOKEN  |  THURSDAY, OCTOBER 16, 2014
    [Engineering] 7 NEW Social Media Solutions to Grow Your Business
    YouTube is the second largest search engine in the world. 'When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. Pinterest Messenger. Pinterest users send over two million pins each day. The messenger feature allows people to chat about sent pins. Twitter Promoted Videos. BuzzSumo.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 16, 2014
    [Engineering] What About PDFs and SEO?
    An article at Search Engine Land details the pros and cons of PDFs for SEO. You can put your PDF on the site in ways that still work with the search engines if you do it the right way: Use text. Scanned documents are pictures of words and not the same thing to a search engine, but they are getting better at processing images. Web Design and Search Engine Optimization online health checkup PDF SEO What’s A Good Reason For A PDF? Think about your customers and do what works for them. Set the title in the document properties using keywords in that title.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 16, 2014
    [Engineering] 6 Things You Need to Know About Printing
    'By Robin Heike, Production Engineer, Sonnhalter. via Marta on Flickr. Printing may only be “ink on paper” in a general sense, but when you’re printing collateral and other materials, you need quality printing. Here are a few things you need to know about printing for a quality final product: Good design requires good art. Good print requires good art. Good print requires good paper. Good print requires good printers. Good printers stay on my vendor list. Good printers have a wealth of knowledge – use it. Ink on paper produces print. Print with these things in mind products amazing!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] Interview with Simon Sinek – Start With Why
    The good news is that even consultants, accountants, or engineers are still human beings. 'I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why , give us little background. Everybody knows what they do. It’s the products we sell or the services we offer.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] Is Your SEO Up For Global Business?
    So it makes sense that before an ad campaign or search engine optimization strategy is put into place, the language of the potential user is considered. 'I truly don’t think that the size of a business determines how many countries they engage, because I see individuals starting global businesses and making it work. There is a factor that makes a difference, though, and that’s the way that the site is set up. If a business is willing to invest in having pages or even sites targeted to the language of the customer, international commerce is viable for that business.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] How Infrastructure and Speed Is Affecting Your Content Distribution
    It was with this in mind that we built our real-time content distribution engine, which we call Content Velocity. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The only way to operationalize a real-time content distribution engine is to document what works and modify as the landscape changes. 'Real-time content success starts long before the heat of the moment. Perceived luck is the residue of careful design. Getting started with audience development. Image:  Flickr
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] How to Create Real-Time Content with Long-Term Value
    It was with this in mind that we built our real-time content distribution engine, which we call Content Velocity. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The only way to operationalize a real-time content distribution engine is to document what works and modify as the landscape changes. 'Real-time content success starts long before the heat of the moment. Perceived luck is the residue of careful design. Getting started with audience development. Image: Flickr
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] It Takes a Village (and a Strategy) to Raise an Audience
    It was with this in mind that we built our real-time content distribution engine, which we call Content Velocity. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The only way to operationalize a real-time content distribution engine is to document what works and modify as the landscape changes. 'Speed is critical in today''s new world of media to ensure consumers are receiving content in real time. Hanelly will discuss the trend at  MediaNext , Oct. 20-22.
  • LOUIS GRAY  |  TUESDAY, OCTOBER 14, 2014
    [Engineering] What If We Redid the 2000.Com Monopoly Edition for Today's Web?
    Emails and downloads were new conversation topics, and if you weren’t still on AOL , debates would ensue over which ISP you should choose, or which search engine or portal was the best. Apologies to Seeking Alpha) Green 2000.com Monopoly edition: Ask Jeeves , Alta Vista and Lycos 2014.com Monopoly edition: Microsoft , Amazon and Apple Commentary: In 2000, Search engines took the entire final row of the Monopoly board. 'In the year 2000, as the.com bubble was at its peak, it seemed new tech names were going to rapidly eclipse the old guard. Now, ESPN represents sports. Really.
  • KIKOLANI  |  TUESDAY, OCTOBER 14, 2014
    [Engineering] LXRSEO Review – Getting an Edge on Competitors in Search
    Because achieving a good search engine rank is what it’s all about when it comes to online success. You probably understand well the case for SEO (search engine optimization). The following are useful features within LXRSEO for on-site and off-site search engine optimization. Meta Tag Generator – Search engines identify your site using meta-tags, so this tool allows you to generate them with ease. LXRSEO is a useful solution for analyzing, planning, executing and measuring your search engine optimization strategy. 'You know it when you’ve seen it. Tools.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 14, 2014
    [Engineering] Manufacturers: Are You Missing Out On Video Opportunities?
    Next to Google, YouTube is the second biggest search engine. 'Video is one of the most powerful tools in your marketing toolbox. Why aren’t you focusing more on them? recent study from eMarketer showed that even though consumers wanted more video, 75% of U.S. marketers said videos are not a priority, and nearly half said they had no plans on increased efforts this year. According to eMarketer, consumer-branded video increased over 16% from January to June 2014 to almost 3 billion views a quarter. We’re a visual society with a 30-second sound bite mentality.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, OCTOBER 13, 2014
    [Engineering] 3 Things To Check When SEO Stalls
    This is the scenario discussed in Mark Munroe’s presentation at SMX East 2014, a search marketing expo that Russell Savage reported on for Search Engine Land. SEO is the same way because search engine rankings are not just a result of our actions. 'Sooner or later it happens: the dreaded realization that your organic traffic numbers have gone down significantly. Russell’s recap highlights three possible snags in your SEO strategy: De-Indexing Issues. Redirects. Spammers. SEO Can’t Be Completely Automatic. seo disasters
  • CONVERSTATIONS  |  SUNDAY, OCTOBER 12, 2014
    [Engineering] Week in Review: Posts and Podcasts Oct 5 – Oct 11, 2014
    Why Do We Call Google a “Search Engine”? Related Stories Better Habits for Your Business and Brain (LIFT Slides) Why Do We Call Google a “Search Engine”? 'Week in Review October 5 – 11: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. by subscribing to  Whistle Stops Weekly  email newsletter.
  • PROBLOGGER  |  SUNDAY, OCTOBER 12, 2014
    [Engineering] Rebranding Your Blog: The Resources
    This post also goes into moving a blog from an SEO perspective to keep your traffic high : Search Engine Land // How to Rebrand Without Losing Your Hard-Earned Rankings. 'Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. You will find everything from changing social media handles to 301 redirects. Feel free to ask any questions in the comments and we will try to assist! General
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 11, 2014
    [Engineering] Better Habits for Your Business and Brain (LIFT Slides)
    Related Stories Why Do We Call Google a “Search Engine”? 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are  a few decks on SlideShare  that might help you in building a better business presence and a smoother work flow. LEARN: Get Started with Evernote. 25 Ideas for Getting Started with @Evernote from Steve Scott. IMPROVE: Persuasive Writing Techniques. Persuasive Writing Techniques (With Examples From Apple) from Henneke Duistermaat. FIND FLOW: It’s Great to Feel Great.
  • SOCIALNOMICS  |  FRIDAY, OCTOBER 10, 2014
    [Engineering] What Brands Need to Know about the New Twitter Timeline
    As can be seen by frequent changes in search engine algorithms, social media rules, and Internet ad regulations, your total focus is required. 'Recent changes to what Twitter users see in their timelines have aroused controversy among some people and enthusiasm among others. In addition to showing tweets and retweets from accounts a person follows, the timeline will now show other “popular and relevant” posts Twitter thinks users will enjoy. The new Twitter timeline. This means you will sometimes see Tweets from accounts you don’t follow. What brands need to know. Appease your investors.
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 10, 2014
    [Engineering] 3 Ways to Improve Your Website
    FAQs Found in the Archives Why Do We Call Google a “Search Engine”? 'E-commerce is the only trillion dollar industry growing at a double-digit rate, according to RJMetrics. That’s a lot of competition online and does not even account for offline competitors. Although there are many companies that function solely online (such as Amazon or eBay), many online options are supplemental to the physical store. International Business Times reports that 84 percent of shoppers check prices online while standing in a brick and mortar store. Design. Paid Solutions.
  • PROBLOGGER  |  WEDNESDAY, OCTOBER 8, 2014
    [Engineering] 5 Crucial Link Building Strategies After Google Panda 4.1
    Google has said numerous times that their mission has always been to be the best search engine providing users with solutions to everyday problems, questions, references, etc. Since much of the manipulation occurs by using deceptive link-building techniques, Google Panda was engineered to find ways to detect these factors and eliminate the websites using them. Forums: People have been interacting on forums long before sophisticated search engines like Google were created. 'This is a guest contribution from Rizvan Ullah. Let’s get started… 1. Google Ranking Criteria.
  • BILL HARTZER  |  WEDNESDAY, OCTOBER 8, 2014
    [Engineering] TopSEOs.com Banned In Google
    Don’t Issue a Press Release Like IGXE Internet Gaming Exchange If your website is banned in the Google search engine. Search Engine Marketing Firms 'TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. And, in my opinion, deceptive. They decided to pay to be on the list.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 8, 2014
    [Engineering] Five Things Your Homepage Should Definitely Have
    But some things should not be changed from their place on your homepage, and they should be in plain text for the search engines to easily find: The name of your business. Web Design and Search Engine Optimization content audit homepage website audit 'Do you audit your website regularly, making sure all the stuff is there, spelled correctly, and working the way you thought it was? If you don’t, there’s a good chance your site isn’t functioning the way it should. You are consistently adding content to your site, right? hope so! it should be corrected quickly.
  • CONVERSTATIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Engineering] Why Do We Call Google a “Search Engine”?
    'We often call Google a search engine. like to say Google is a Find Engine. ’ That’s why I call Google a Find Engine. Why Do We Call Google a “Search Engine”? You just finished reading Why Do We Call Google a "Search Engine"? ! Recently, I wanted to know how long it would take to drive to a client location. simply typed in the name of the two cities into Google and the answer was found. also found out other businesses I could call on around the client’s business. Google led me to a great resource: W3Schools. Bought ‘em.
  • WRITTENT BLOG  |  TUESDAY, OCTOBER 7, 2014
    [Engineering] 11 Effective Writing Best Practices
    If you manage a blog about pet care, it’s common sense that you shouldn’t start writing about high-performance sports car engines. 'While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several writing standards (or best practices) that you should conform to. These 11 practices detailed here may not apply to every single industry/niche, but implementing the majority of them will greatly benefit your overall writing. Use Images. Pictures speak a thousand words! Blogging is virtual.
  • ADAM SHERK  |  TUESDAY, OCTOBER 7, 2014
    [Engineering] The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
    Specific to search, you can drill down on what percentage of total traffic comes from search engines and get a breakdown by engine and vertical (i.e. 'Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. There is a wide universe of tools out there and my intention is not to cover them all. Keyword Research. Google AdWords: Keyword Planner. Google Trends. Yahoo!
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, OCTOBER 7, 2014
    [Engineering] So What About The Tech Stuff In SEO?
    But in the throes of content creation and coming up with that elusive perfect content we do need, we can’t forget the fact that search engines are binary and they don’t think like we do unless they are programmed. The technology of SEO is a bit complicated, sure, but it allows the search engines to understand what is on our site. Search Engine Optimization  has to include the tech stuff. SEO for Small Business search engine optimization SEO SEO Ranking Factors study This Still Is Important. This includes the basics: good internal links.
  • PROBLOGGER  |  MONDAY, OCTOBER 6, 2014
    [Engineering] Things Bloggers Should Know Before Using Google Adwords
    Adwords, as such integrates the same policies to make the experience on the search engine more comfortable for users. 'This is a guest contribution from  Jignesh Gohel. Google Adwords has been the most popular tool for online advertising. It is easy enough to set, optimize and start reaping the profits. However, a few know that it can be a highly relevant tool for bloggers too. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. General
  • GEOFF LIVINGSTON  |  MONDAY, OCTOBER 6, 2014
    [Engineering] 5 Tips to Liven Up Long Stories
    In a well engineered content piece for the current visual media era, I would say each section must be its own multimedia module. That was until I dug deeper and started re-engineering BuzzFeed posts. 'We live in the tl;dr (too long; did not read) era of the Internet. How do you make traditional text stories and content succeed in an online world where attention spans are dwindling and success necessitates visual media? Over the past year at Tenacity5 , we’ve learned a few tweaks to drive more traffic to text heavy copy. 1) Build Modules. Individually, they are unique.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 3, 2014
    [Engineering] The End Of Agile Marketing (Before It Begins)
    Even their search engine marketing is quite basic. search engine marketing. 'Is the concept of Agile Marketing a failed state? few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology and connectivity changes the rules, the landscape and the outcomes. was particularly interested in the closing keynote speaker. It was the CMO for one of of the most recognized brands in the world. This is an individual that I have known for close to a decade. brand.
  • PAUL GILLIN  |  FRIDAY, OCTOBER 3, 2014
    [Engineering] Engineering360 Joins Expanding World of Vertical B2B Communities
    'The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” ” Edited by  David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks. Formerly known as IHS GlobalSpec, it was relaunched last week with an expanded news and community focused.
  • BILL HARTZER  |  THURSDAY, OCTOBER 2, 2014
    [Engineering] 33 Speakers I Want To Meet at Pubcon Las Vegas 2014
    Search Engine Marketing Events 'The PubCon Las Vegas 2014 conference is taking place from October 6, 2014 to October 10, 2014, where else? But in Las Vegas, at the Las Vegas Convention Center. This is the big one, the one conference I look forward to every single year. It lasts all week. And the networking and content presented is amazing. I’ve been to a TON of PubCon conferences, and, needless to say, there are speakers at this years conference that I haven’t met. So, here are 33 conference speakers that I absolutely, positively have to meet this year.
  • BILL HARTZER  |  THURSDAY, OCTOBER 2, 2014
    [Engineering] SEO for Web Developers
    I’ve embedded the video below: Here is the official explanation of the video, and a description of the presentation: As web developers, we know that SEO (Search Engine Optimization) is important when building a website. In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress. The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. Search Engine Optimization The site UserGroup.TV
  • PUSHING SOCIAL  |  THURSDAY, OCTOBER 2, 2014
    [Engineering] Why Your Editorial Calendar Isn’t Getting the Job Done
    recently read an article about a womens apparel company that uses data to engineer the perfect bra. 'I’m a devoted advocate of using editorial calendars. They have been a essential tool for Pushing Social for the last three years. look forward to my quarterly ritual of brainstorming 3 months worth of weekly posts. m hooked and my calendar habit will be tough to break. But, even though my editorial calendar is a cherished tool it still stands behind my editorial strategy. If you look back through our post archives you’ll see that I haven’t referred to “editorial strategy” – ever.
  • DEVUMI  |  WEDNESDAY, OCTOBER 1, 2014
    [Engineering] 10 SEO Techniques to Increase YouTube Rankings
    big aspect of why YouTube is so popular is because it is also an exceptional search engine , the second most popular in the world. Obviously, YouTube’s search engine wants to help people get what they want! 'YouTube is the number one, all-time, undisputed, online video sharing Champion. Vimeo has its following, but YouTube is Number 1. With those facts in mind, having an SEO strategy to increase YouTube rankings is essential. great video, that people love to watch, is the goal of any YouTube user. 10 SEO techniques that will increase your YouTube rankings. Question.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 1, 2014
    [Engineering] Ranking Factors And Popular Myth
    Stuff keeps changing in SEO because search engines have become more sophisticated. The search engines are trying to look at your site like a person will look at it, and their algorithms are tweaked to keep that in mind. 'It is a nice idea, to think that Google has lists of things to do to make SEO a breeze. All you have to do is find the list of ranking factors and check it off, right? Gianluca Fiorelli just started a debate on Moz with his views on The Myth of Google’s 200 Ranking Factors. He does have some good points though.
  • DIRECT MARKETING OBSERVATIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Engineering] How do you Measure Success?
    Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? 'I save way more than I need to. ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation.
  • SOCIALNOMICS  |  TUESDAY, SEPTEMBER 30, 2014
    [Engineering] 11 Elements of a Winning Content Strategy
    For gaining the most from its content marketing efforts, a business should be able to use various search engine optimization techniques in an effective manner. Its web developers should have good knowledge of metadata (a set of programming guidelines) and know how to use it properly, so search engines are able to find its content fast. This enables search engines to thoroughly crawl and index the site’s content. 'The traditional methods of marketing like radio, TV, billboards and print media require huge monetary investment. What is content marketing? Responsive web design.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, SEPTEMBER 30, 2014
    [Engineering] This Panda Update Proves You CAN Be Too Thin
    Matt Southern of Search Engine Journal says that with the New Google Panda Update Rolling Out, Google Takes Another Stand Against Thin Content , and we should see the results this week. think it’s good because it shows that search engines are getting better at filtering the thin, spammy stuff. search engines Google Panda google panda update Panda Panda update 'You know that old adage, “you can’t be too rich or too thin”? Well, Google disagrees. The operative word here is “higher” Higher quality = higher rank.
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 30, 2014
    [Engineering] Using SocialCentiv Twitter Marketing Software for Lead Generation
    It has a “learning engine” in the background, as well as “sentiment analysis” They figure out what people are asking, what they’re looking for–and they show you the Tweets all in an easy-to-read format. 'We’ve always thought of Twitter as a social media site to connect with others and see their Tweets. But did you know that there a lots of people on Twitter who are looking for products and services that you may offer? For example, someone might ask their followers about real estate agents in the area. But that comes at a cost–your time.
  • ENGAGE  |  MONDAY, SEPTEMBER 29, 2014
    [Engineering] What Your CMO Thinks of Your Content Marketing
    Here are the key-takeaways from the interesting (and sometimes shocking) CMO panel that consisted of Jascha Kaykas-Wolff of BitTorrent , Brian Kardon of Lattice Engines and Carol Meyers of Rapid7. 'When a CMO on stage at Content Marketing World’s 2014 conference admitted they had “never heard of content marketing”—in a room filled with the country’s best and brightest content marketers—there was an audible gasp. Content Marketing Doesn’t Stand Alone. The panelist’s statements on content marketing’s place in their organizations seemed to echo one another. Metrics Matter.
  • BILL HARTZER  |  MONDAY, SEPTEMBER 29, 2014
    [Engineering] I Spoke About SEO To a Room Full of Developers
    As web developers, we know that SEO (Search Engine Optimization) is important when building a website. In this panel, we’ll discuss search engine friendly websites, building sites with ‘responsive design’ and migrating sites from old an older CMS to WordPress. The focus will be primarily on on-site search engine optimization, and making websites are search engine friendly. We’ll also discuss how to perform a search engine optimization audit of your own website, using several widely available tools. Search Engine Marketing Events
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 26, 2014
    [Engineering] What Is Your Media Really Trying To Do?
    search engine marketing. 'That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don''t know which half." " That saying is like some kind of beacon to the realities of waste, lack of analytics and "go by the gut" instinct that has enveloped advertising for decades. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, SEPTEMBER 25, 2014
    [Engineering] How To Use Natural Keywords In Your Blog
    For all practical purposes, keywords are the words a user types into the search box for the search engine to find. Today’s search engines have the capacity look for those words and similar words then compare them to the content for relevancy. They are keywords, because they show up in the search box when your tribe types them in for the search engine to find. 'When someone tells me to “just act naturally”, it makes me feel self-conscious and awkward. Have you ever stared at a familiar word that doesn’t look right, even though it is spelled correctly?
  • BILL HARTZER  |  THURSDAY, SEPTEMBER 25, 2014
    [Engineering] Advanced Link Training Seminar – Tonight Sept 25 in Dallas
    If you’re an online marketer, search engine optimization professional, business owner, marketer, or even a Public Relations professional and am responsible for websites, then you need to attend this event tonight. link building Search Engine Optimization 'Tonight is the night! This evening, at the Globe Runner offices in Addison, Texas (North Dallas area), we’re holding our first-ever advanced link training seminar. Where: Addison Towers. 16415 Addison Road. Suite 550. Addison TX 75001. What: Food. Drinks. Exponential SEO Knowledge. Thursday, September 25th.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 25, 2014
    [Engineering] Social Media For Manufacturers
    'Rachel Kerstetter, PR Engineer. Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients’ industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating part of marketing. To simplify it just a little, we focus on the four areas where we see manufacturers receiving the greatest value: YouTube. SlideShare. LinkedIn. Blogs. To get the scoop, you can watch the webcast on YouTube and follow along on the slides below. Webinar: Social Media In Manufacturing.
  • VIPER CHILL  |  THURSDAY, SEPTEMBER 25, 2014
    [Engineering] Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”
    Or Barry at Search Engine Roundtable. And that’s totally fine, because it’s their search engine. One way people can find links to your sites – even if you’ve blocked backlink checking tools (which we’ll cover below) – is to use blog search engines. 'In early 2007 I fell asleep on a bus home from college. had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. started writing this blog post before hearing anything from Rand. Or Spencer at Niche Pursuits. P.P.S.
  • ENGAGE  |  THURSDAY, SEPTEMBER 25, 2014
    [Engineering] 4 Tips for Brainstorming Solo
    Make best friends with Google, Jeeves, Bing, Safari or whichever Internet search engine you use. 'Most things in life are usually more fun with friends. But sometimes we’re forced to do things alone. You know, like go on job interviews, get out of bed, iron, online date – and brainstorm. Brainstorming is typically thought of as a group activity. mean, whenever I hear the word, I imagine a creative team – huddled around a white board – blurting out ideas. But, sometimes you’re the only one in the room and all the brainstorming is left up to you. Draw a mindmap. Then, just go from there.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Engineering] What Are You Optimizing? Keywords vs Topics
    Search engines are users because the engines are the navigation mechanism people use to get the information they are looking for. don’t think it really is an either/or scenario because SEO is both Search Engine Optimization and Searcher Experience Optimization. '“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” Why The Topic Thing?
  • WRITTENT BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Engineering] ?6 SEO Myths BUSTED
    'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so. But according to some sources , including descriptive names or ALT tags for your images will also help with your search engine rankings. In actuality, the “engine” of search is constantly evolving – Google changes their algorithm 500-600 times per year.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 23, 2014
    [Engineering] Why Your Blog Isn’t Growing and How to Make It A Success
    If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. 'This is a guest contribution from Gary Dek from  StartABlog123.com. Growing your blog’s traffic and revenue requires leveraging traffic and design strategies to build and retain visitors, eventually converting them into loyal readers and followers. Otherwise, you risk the chance of starting from zero after an algorithm update. The Cornerstones of Building A Following. You are not actively seeking growth. Collect emails.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, SEPTEMBER 23, 2014
    [Engineering] The Last Mile: Local Marketing Strategies That Work
    Search Engine Land looked at a recent study surveying 8,000 US adults by phone or online and as you’d expect, you have to know your customers in order to optimize your marketing. 'If you could talk to every person that walked into your business today, what would they tell you about how they got here? That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. The Value of Responsive Web Design.
  • SOCIALFISH  |  TUESDAY, SEPTEMBER 23, 2014
    [Engineering] How to Use Content Curation To Grow Your Online Presence
    Not by starting a search engine, perhaps, but by finding, sorting and providing pertinent information to those who are interested in the topic your company addresses, otherwise known as content curation. Content curation surrounding plumbing topics will help you spread the word about your store, get more calls and maybe even improve your search engine ranking. 'Guest post by Don Sturgill. ————-. In the not-too-distant past, information could be difficult to come by. The Internet changed all that. Grow Your Online Presence. The Tools You Need. Go ahead.
  • SOCIALFISH  |  MONDAY, SEPTEMBER 22, 2014
    [Engineering] Association Social Media: American Society of Civil Engineers
    ———————   Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. On the other hand, Twitter is where we find a lot of academics and engineering firms. LinkedIn is a community where we see a lot of entry and mid-career engineers going to seek advice and share information with colleagues.
  • CONVERSTATIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Engineering] Making Connections Like the Railroad
    'As you head west on I-80 coming into Nebraska from Iowa, you see two a monument presenting two iconic locomotive engines. The way the transcontinental railroad was making connections in commerce and communities across the nation was like a precursor to the Internet today. While yesteryear’s train tracks were laid from coast-to-coast and border-to-border, the tracks we lay these days are of a digital nature extending borders from geographical limits. use several train and railroad “themes” here, with specific purposes. ConverStations. Small Biz Tracks.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Engineering] Your Brand And The Amazing Spiderman
    From Wikipedia : "An American billionaire playboy, industrialist, and ingenious engineer, Tony Stark suffers a severe chest injury during a kidnapping in which his captors attempt to force him to build a weapon of mass destruction. 'Last week, I went to the Montreal ComicCon. It was crazy, It wasn''t San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It''s a number that I just can''t wrap my head around. Growing up, I was a massive comic book (shocked, I am sure). How bad did I have it? had it bad. and kill some time. Weaving magical stories.
  • LAUREL PAPWORTH  |  THURSDAY, SEPTEMBER 18, 2014
    [Engineering] 16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
    "Google’s search engine has begun to understand concepts, relationships between concepts, and even more complex questions." " TIP: include #hashtags to make your social objects on networks more discoverable by Search Engines. 'If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Follow List. Share.
  • BILL HARTZER  |  THURSDAY, SEPTEMBER 18, 2014
    [Engineering] Throwback Thursday: Ask.com Search Engine
    At that time, Ask thought the future of search was people who went to search engines to ask a question. The post Throwback Thursday: Ask.com Search Engine appeared first on Bill Hartzer. Related posts: Throwback Thursday: Search Engine Watch Circa 1999 Today is Thursday, and every Thursday I try to feature. Throwback Thursday: LookSmart Search Engine Circa 1999 Do you remember LookSmart? Throwback Thursday: iWon Search Engine, Circa 2001 Today is Thursday July 3, 2014, and that means that. Search Engines Oh how they were wrong. And not questions.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 18, 2014
    [Engineering] IMTS 2014 Stats and Highlights
    'Rachel Kerstetter, PR Engineer. The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. Read the Press Release Here ]. was able to attend IMTS two days last week and the one main impression that I walked away with is that IMTS is a huge show. Although I made a point to visit all four halls at McCormick Place in Chicago (North, South, East and West), I regret that I could not see it all. higher than 2012. 2,035 companies exhibited.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Engineering] 7 Sources of Evergreen Content For Your Website
    Web Design and Search Engine Optimization evergreen content SEO website design and development 'What are you putting on your website? hope it’s content that is evergreen, which means that it stays relevant even if it’s been there a while, because that kind of content is going to bring in visitors again and again. But a lot of times we may overlook the evergreen content we already have because we are thinking it has to be new and different in order to be valid. Content That Doesn’t Expire. Some of these ideas are already created. You just need to put them online.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Engineering] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Blogs can provide additional in-links  - Once you establish yourself as a thought leader in a category, others will begin to link back to you and this will alert search engines that you must be saying something important. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Engineering] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Blogs can provide additional in-links  - Once you establish yourself as a thought leader in a category, others will begin to link back to you and this will alert search engines that you must be saying something important. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do.
  • WRITTENT BLOG  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Engineering] 5 Myths about Copywriting You Believe
    The last time I checked, when you write copy, you’re writing for people to convince them to purchase a product, not for search engines. Not some nit-picky search engine spider who likes bolded, frequent keywords and robotic, unemotional writing. 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 16, 2014
    [Engineering] What Are You Doing to Drive Opted-in Emails?
    Write for people and search engines  - Yes, your message is ultimately for people, but search engines help spread the word to others looking for similar information. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to be in our book for future gems. It’s not only what you have to say, but how you say it. Everyone loves a laugh.
  • SOCIALFISH  |  TUESDAY, SEPTEMBER 16, 2014
    [Engineering] Why is your content strategy failing?
    Filling in these fields will help your content get noticed in the search engine results. 'It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Don’t make these blunders. Taking your content marketing team too lightly. Inconsistency in posting content.
  • SOCIALNOMICS  |  MONDAY, SEPTEMBER 15, 2014
    [Engineering] The What, How and Why Of Website Usability Testing!
    Digital Leadership Featured Search Engine website design Website Testing Website Usability Testing 'Usability is the core of any design and development project, it is at the forefront of most designer’s mind, something considered by both back-end and front-end developers and is there in the list of a marketers, SEO professionals and content creators. Usability tests can uncover problems with website design and functionality mostly the navigation issues, highlight overall design effectiveness, determine content relevance, and assess customers’ ability to complete critical tasks.
  • KIKOLANI  |  MONDAY, SEPTEMBER 15, 2014
    [Engineering] 7 Awesome eCommerce Platforms For Small Businesses
    Some out-of-the box features offered by PrestaShop include catalog management, search engine optimization, responsive themes, promotional tools, multilingual shopping cart, recently viewed products option, payment extensions and international shipping. 'The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 15, 2014
    [Engineering] 6 Internal Links Your Site Should Have
    But, as Ben Acheson points out on Search Engine People Blog, “ 6 Ways to Use Internal Links (The Next Key SEO Tactic?) ” it’s getting even more important. Since search engine algorithms keep updating to weed out spammy links to other sites, it makes sense to optimize the links you have on your own because there’s no good reason not to and at least 6 reasons to do it. 'Did you know that internal links are powerful SEO tools? “Sure,” you say, “I learned that way back at the beginning.” Always.
  • PUSHING SOCIAL  |  MONDAY, SEPTEMBER 15, 2014
    [Engineering] 7 Roles of the Savvy Content Marketer
    The builders, designers, engineers, and IT folks hate brainstorming meetings because its when the marketers parcel out ideas for them to execute. 'A content marketer is a different species of professional. I’ve been helping businesses market themselves for 18 years and have seen the marketer evolve since the early 90’s. They went from direct mail specialists to media specialists. Media professionals split and evolved into cable, broadcast (back when there were only 3 non-cable channels), radio, print, and billboard experts. Recently, I was asked to describe the ideal content marketer.
  • KIKOLANI  |  FRIDAY, SEPTEMBER 12, 2014
    [Engineering] SendinBlue Review – Small Business Pricing with Enterprise Features
    It was released publicly back in 2012 to give users their own attention-generating engine that powers marketing campaigns. 'Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. SendinBlue. SMS marketing.
  • JEFF KORHAN  |  FRIDAY, SEPTEMBER 12, 2014
    [Engineering] Google+ Communities: Amplify Your Content In Search
    If there is one clear takeaway from this episode, it is that Google+ communities are searchable, micro-engines that can amplify your content withn search. 'Listen to the Episode Below (0:34:29). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. This is Episode 8 of  This Old New Business  weekly  business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. This thing is different.”. Tweet this.
  • VIPER CHILL  |  FRIDAY, SEPTEMBER 12, 2014
    [Engineering] SEO and the Stock Market: How to Profit from Google Penalties
    The first thing we need to do is find companies which make money primarily via a website, are listed on the stock market, and receive a large portion of their website traffic from search engines (such as Google). I’m primarily looking at companies in the “tech” field because they’re more likely to be companies that care about search engine traffic. The next step is to look at the companies in more detail to see if they do actually get a large portion of their traffic from search engines. When Panda 4.0 Could you get rich trading their stock? Airbnb.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 11, 2014
    [Engineering] When TV Becomes An Accessory To YouTube
    Think about Facebook and Instagram , and what they will have to do to build a similar engine of advertising. 'Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside. You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. " Don''t frown. google.
  • WRITTENT BLOG  |  THURSDAY, SEPTEMBER 11, 2014
    [Engineering] 9 Tips to Spot Amazing Blog Writers
    SEO best practices continue to change drastically, which is why it’s most important to hire someone who’s committed to keeping up with the pulse of search engines. 'Image source. Fear of terrible content. bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry. While  71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish. Writing Samples. SEO Knowledge.
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Engineering] Get Social in Promoting Your SEO Talents
    For too many companies, SEO (search engine optimization) is put on the back burner while other tasks come to the forefront. As all too many SEO consultants can tell you, a sizable number of companies fail to fully understand the power of search engine optimization and how it can raise a company’s online profile on Google and other search engines. 'If you are an SEO consultant, whether running your own company or one of a number on a team, your services can be of great interest to many overseeing businesses. Why Do I Need Social Media Partnered with SEO?
  • SOCIALNOMICS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Engineering] Are You Social Enough For a Successful Career?
    Whether you’re in the market for an engineering job, a sales job or a customer-service based job, social media can help. 'More and more companies are actively engaging in social media to grow their business, scope out their competitors and hire new people to bring on board. According to popular professional social media platform LinkedIn, 81 percent of small and medium-sized businesses are currently using social media, and this number is only rising. Social media comes in very handy when it comes to searching for a job. Ways social media can help you find a job.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Engineering] Why Sustainable Competitive Advantage is so 1990
    Or if she got interviews, she didn’t get offers because they want to know about things like search engine optimization, big data, social, and she had never had to learn any of that stuff.  'I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business  (Harvard Business Review Press, 2013). Tell us why sustainable competitive advantage really a failed notion these days? And you should keep doing them.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Engineering] 5 Defenses Against Negative SEO
    It shouldn’t even be a thing, but as Neil Patel points out on Search Engine Journal, “I admire your innocence and honesty. 'Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. But yes, people are doing this. This is real, folks.” ” So he wrote The Top Five Ways to Defend Against Negative SEO. There are a lot of ways that negative SEO can happen, and there’ll be a lot more that the black hat guys think up in the future. The Top Five Defensive SEO Weapons. Monitor backlinks and site speed.
  • CHARLENE LI  |  TUESDAY, SEPTEMBER 9, 2014
    [Engineering] Apple Watch: Transforming Apple into a Luxury Fashion Retailer
    'While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […]. The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li. Gadgets Retail Wearables apple apple store apple watch fashion IoT retail style wearables
  • VIPER CHILL  |  MONDAY, SEPTEMBER 8, 2014
    [Engineering] 72 Hours Only: How to Become a Podcast Millionaire
    One thing I learned about a year ago was that you can easily rank for pretty much anything you want in the iTunes search engine. People who like Search Engine Land, Search Engine Journal and Hubspot are likely to be interested in ViperChill so I targeted them with an introduction to my blog. 'I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It has nothing to do with writing, however. Whichever comes first. Just 300 Copies Left.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, SEPTEMBER 8, 2014
    [Engineering] Is There A Perfect PPC Account Structure?
    Contributor Sam Owen explores the discussion on Search Engine Land where he asks the question, “ What’s a Good PPC Account Structure, Anyway? 'If you have been trying to figure out PPC accounts, you’ve probably been in on some opinionated discussions. It’s kind of like asking which pizza is the best, don’t you think? Of course, everyone has an opinion. The problem is that pizza is a matter of taste or possibly diet restrictions, and PPC account structure is a lot less subjective. It’s still got enough variables to make your head spin, though.
  • THE NEW STRATEGIST  |  SATURDAY, SEPTEMBER 6, 2014
    [Engineering] 5 Tips to Manage the Demands of Content Marketing
    Maybe they are part of the sales team, engineering, customer service, or the C-suite, but they are there, and they know stuff that matters to your audience. 'No time for content marketing? It might not be quite as demanding as you think. Businesses of all sizes are jumping on content marketing with gusto, but unfortunately many are lacking a logical and sensible plan to manage the demands that it places on an organization. Fortunately, there are many simple ways that brands can ease the pressure off their content marketing demands. While it’s an admirable pursuit, it rarely works.
  • SOCIAL MEDIA MARKETING  |  SATURDAY, SEPTEMBER 6, 2014
    [Engineering] How to Know Our Website is Penalized by Google – Recovery Tips
    'Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. Starting Symptoms that your website is Penalized There are so many Symptoms which clearly show that the website is penalized by Google or other search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk.
  • JANET FOUTS  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] Why people don’t get Google+
    There’s been a lot of buzz around how Google+ is a goldmine for Search Engine Optimization and it’s true. This post in Search Engine Journal points out that “ When businesses join Google+ they are given prime placement on the right hand side of search results, complete with photos and user reviews.” 'Google+ is a great social network. can’t count the number of people I’ve said that to and they didn’t really believe me. Maybe it’s because you just don’t get how it works or how to use it! Google+ is worth the effort.
  • BRASS TACK THINKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)
    Finally, we must believe that, in order to accomplish that kind of shift in the way we work, we must be willing to look deeper than at one or two social networks du jour in order to engineer and realize that change. The 'It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. What happens in the wake of this kind of discussion? What’s going wrong here? In a word: perspective. Facebook Is Not The Gospel. Facebook has the most visible profile, sure. The end. Of course it isn’t. Please. ” 6.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] Does Your Personal Brand Help Your Employer?
    » Social Pros Podcast brand communities digital marketing search engine optimization social media Social Media Marketing social media strategy Social Pros 'Tweetable Moments Focus on what really is working. yegg Tweet This Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born. “I. Read the whole entry.
  • DEVUMI  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] YouTube and Vimeo video marketing: Ride the Next Wave of Content Marketing
    Not only is YouTube the world’s second largest search engine itself, but videos are great search engine fodder. 'Youtube and Vimeo video marketing are the two hottest advertising platforms online today. This is for a few very good reasons, namely that people are watching more and more video all the time as networks get faster and uncapped limits come into play. Taking advantage of YouTube and Vimeo video marketing should be your next step after mastering written content. Here are 5 solid reasons to start moving in that direction, along with advice on how to accomplish them.
  • WRITTENT BLOG  |  FRIDAY, SEPTEMBER 5, 2014
    [Engineering] 9 Ways to Create Great Content
    Search engines reward unique content, as will your readers. If you use the same content in more than one place on the internet, search engines will mark it as plagiarism and not index one of your pages. If viewers have seen very similar content before, it doesn’t matter that the search engine brought them to your page. Publishing great content is the key to getting a high search engine ranking and getting attention from the audience you are looking for. 'Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day.
  • PUSHING SOCIAL  |  THURSDAY, SEPTEMBER 4, 2014
    [Engineering] [Podcast] Episode #23: The Question Every Content Marketer Should Ask
    Search Engine Optimization (SEO) is important because it’s likely that Google will be your #1 source of traffic for a long time. Why content marketing is the best approach to smart search engine optimization. '[link]. Push Me To Subscribe to the Pushing Social Podcast. Have you ever wondered if you were doing all you could to get more readers from Google? But, most folks are overwhelmed and confused with all of the lingo and techniques. We had a great time and I’m sure you’ll learn enjoy this episode. Enjoy. Show Notes. Why Content Marketing Fails.
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