[Engineering] Never Has LinkedIn Been More Powerful Than Today
    It's hard to (really) know who is checking out your profile (the more advanced users now how to adjust their settings, so that you can't tell when they've seen your profile), and the LinkedIn search engine is fairly robust. search engine. LinkedIn is the most powerful weapon you have in building your reputation. . believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can access almost anything with our smartphones and the flick of our thumb. A car. place to stay. Someone to mate with.
    [Engineering] Facebook Connectivity Lab’s Aquila Aircraft Takes Flight
    Global head of engineering and infrastructure Jay Parikh  announced in a Newsroom post  that the first full-scale test flight of Aquila was a success. Nearly one year ago, Facebook announced that its Aquila high-altitude, long-endurance aircraft was ready for flight testing , and the social network took the next step Thursday. Aquila is one of the projects spearheaded by Facebook Connectivity Lab  to further Internet.org ’s mission of connecting everyone in the world to the Internet. Aquila is designed to be hyper-efficient, so it can fly for up to three months at a time.
    [Engineering] PB134: How to Decide if You Should Start on a New Social Network or Medium
    If your readers are there to search for info – treating it as a Search Engine – then it might be a good place to be posting reviews, news, how to content. SEO, search engine traffic, that’s so old. The reality is that most bloggers get most of their traffic from search engines, so maybe it would be much better use of your time to be optimizing your blog content for search engines and increasing the rankings than going to play on Snapchat. Maybe you should be investing your time in converting some of that search engine traffic into email subscribers.
    [Engineering] These Are the 9 Best Tips We Got on Medium Marketing: 3 Worked, 6 Didn’t
    After that, there’s a bit of technical know-how required to get everything set up properly (we grabbed an engineer to help with the A records, CNAME, and DNS). 2. A few months ago, Leo and I decided that we really wanted to step up our Medium game  to truly understand how the platform worked and how we can provide the best value to our audience there. Truthfully, I was pretty clueless to begin with. Logging into the Buffer account was likely my second time on Medium — ever. I was super excited to take on the challenge. Everything Send Medium letters. Experiment biweekly.
    [Engineering] Google Index: 6 Ways to Get Your New Website Added Fast
    Now that that’s out the way, for those who don’t know what indexing in SEO means: it’s a record that search engines keep of all your web pages. How search engines work. Search engines use “spiders” to “crawl” the Internet, constantly searching for new and fresh content. How search engine spiders work. Search Engine Watch says, “Submitting your link to the index using the Fetch as Google tool is like pressing a magic button. sitemap is like a map to show search engines what’s on your website and how to find pages. Google indexing factors. Method. Method.
    [Engineering] Reducing Cognitive Load: The Best UX Design for Your Community Site
    Google has a very low extraneous cognitive load — when you go to their search engine, you know exactly what it’s for and what action to take. A big software program like Adobe Photoshop has a high extraneous cognitive load, because it takes time to learn how to use it. This excellent post is by Molly Talbert and originally appeared on the Higher Logic blog.  It’s reposted for SocialFish with permission. ——– Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? Why was it so bad?
    [Engineering] Do You Know How to Create the Perfect Content Marketing Strategy?
    You will want to make sure it is search engine optimized to be picked up by sites like Google. Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider. Newsletters.
    [Engineering] What’s New in Facebook Graph API v2.7?
    Software engineer Steven Elia introduced Graph API v2.7, Continuous Facebook Live videos and audience restrictions  on Facebook Live videos, which were added to the Facebook Live application-programming interface in May , will be added to the social network’s Graph API. which will be released this fall, in a blog post , saying that in addition to the Facebook Live features, the updated API also includes improved page insights, more ad placement options and a new daily ad budget format. Elia provided the following details on the new features that will be a part of Graph API v2.7,
    [Engineering] Facebook on Diversity: Slow Progress, More to Do
    She wrote: Facebook’s five-year commitment will help Code.org to drive the development of curricula, public school teacher training and student skills building, particularly among traditionally underrepresented populations in engineering and computer science. Medium term: The company plans to continue to grow its Facebook University  and Computer Science and Engineering (CS&E) Lean In Circles program. Facebook’s 2016 diversity update  continued a familiar theme: slow progress and the understanding that more needs to be done.
    [Engineering] How Social Media Can Increase Your New Site’s Search Visibility
    Search engines are placing higher importance on what’s coming from social media. The extent to which Google and other search engines are indexing and ranking social traffic is still relatively unclear, but one thing is quite clear, social media matters. As I mentioned earlier, Google and other search engines haven’t yet figured out how to rank a social profile in regards to authority , but people can. Having a legitimate strategy for ranking on social media search engines may prove to be one of the best long-term plays that your business can make in 2016. Need proof?
  • KIKOLANI  |  THURSDAY, JULY 14, 2016
    [Engineering] What You Need to Know About Cornerstone Content
    Believe it or not, a cornerstone content will also help you with Search Engine Optimization practices. Just like any other page on your website, you will want to use the best practices for Search Engine Optimization. The point of this page isn’t necessarily to rank high in the search engines but to give the reader a place to start on your blog. courtesy: iStock. An architectural design by Irish Immigrant James Hoban was selected for the original White House in October of 1972. The design was selected as part of a contest and the prize was worth a whopping $500. link].
    [Engineering] PB132: How to Give Your Blog Posts Structure By Using Subheadings
    One of the things that we have used successfully to help us improve our search engine rankings is to use subheadings if you can include some of the keywords that you’re trying to rank for in your subheadings that can be another ranking signal to Google, you don’t want to go over the top and keyword stuff your post but certainly using some of those keywords in your subheadings can help with your SEO. How to Use Subheadings to Add Structure to Your Blog Posts. Today we are talking about written content. Some of the Subheading Related Topics Ali Covers Today Include: Reasons to use them.
    [Engineering] How Facebook Sees How Thousands of Devices React to Code Changes
    Facebook production engineer Antoine Reversat described how Facebook examines the impact of code changes on thousands of devices in a blog post. Reversat wrote: Initially, engineers tested code by running CT-Scan  on a single device that they had at their desks. Why is there a wall featuring thousands of mobile devices, older and newer, in Facebook’s data center in Prineville , Ore.? It’s not there for decoration. Today, in our Prineville data center, we have a mobile device lab—outfitted with a custom-built rack—that allows us to run tests on thousands of phones.
    [Engineering] 21 Social Media Marketing Tips You Can’t Live Without
    Sites like Facebook, Twitter, Pinterest and other social networks have search features that operate just like search engines. Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. But there are steps you can follow to improve your chances of success, which will help you take advantage of everything social media has to offer. Create a Plan for Each Social Media Channel. If you fail to plan, you plan to fail. Post Consistently.
    [Engineering] Measure Twice, Cut Your Blog Once
    While maintaining constant shares is great, the real beauty of Post Planner is in it's content discovery engine. Blogging Measure Twice, Cut Your Blog Once. Lesson In Planning Ahead. Most Saturdays, I spend time with my kids once they get up in the morning, and until they go down for their afternoon nap. But before they wake up in the morning and after they go down for a nap, I spend my time writing. That's my 'personal time' each week. It's one of my favorite, most relaxing times of the week. Unless, of course, I have to spend hours and hours cleaning out my basement and garage. Links.
    [Engineering] Announcing the Simply Measured API and Tableau Integration
    It involved bringing together assets and expertise from acquisitions, rebuilding the engine powering Simply Measured, and countless hours. Over the last 6 years, we’ve delivered social analytics through one very specific modality: reports. Today we’re adding an exciting and fundamentally different modality to our platform:  the Social Analytics API. Reports offer a nicely packaged, simple, and fast way to measure and understand performance across social channels. The Analytics API offers limitless possibilities for analyzing your social data, just the way you want. Flexible Interface.
    [Engineering] Nate Elliott on Why He’s Joined Simply Measured
    That’s why 2.51% of commerce site visitors who clicked from brand emails — and 2.46% of visitors from search engines — convert to become customers. I’m thrilled to announce that I’ve joined Simply Measured as a product advisor. Nate Elliott. For years I’ve talked about the importance of effective social measurement and challenged our industry to do better. Without accurate measurement, we can neither prove the value of our social programs nor improve the value of those programs. But marketers consistently say that measurement is their biggest social challenge.
    [Engineering] 5 Underrated Content Marketing Tools
    For this purpose, search engine giant Google, comes with its own suite of tools. Experienced content marketers are no stranger to tools like Hootsuite, Buffer, Google Analytics, Evernote, MailChimp, Crazy Egg, Ahrefs, or Moz Analytics. These are just some of the most commonly mentioned tools that should be included in the arsenal of any content marketer worth his salt. Even new or aspiring content marketers, when they do a search for tools they should use to help with their campaigns, will usually be directed to these apps. In a way, they’re standard tools of the trade. Verdict. Easel.ly
  • PROBLOGGER  |  MONDAY, JULY 11, 2016
    [Engineering] PB131: How to Conduct a Half Yearly Blog Review
    Did you do some SEO, some search engine optimization. Seven Areas on How to Conduct a Half Yearly Blog Review. Many bloggers do an end of year review. It’s a logical time to do an audit of your blog and set goals. also think that periodically checking in on those goals and setting new ones is a good idea. This being halfway through the year it is a logical time to do just that. This is a good time to just stop blogging for a day or just spend a few hours and do some analysis of your blog. In each of these seven areas there are four questions you  need to ask. What were my successes?
    [Engineering] Google To Ban Payday Ads, But Invests In LendUp
    Being the world’s largest search engine means that advertising space is at a premium. Google To Ban Payday Ads, But Invests In LendUp. Google Inc. as we now know it is a subsidiary of Alphabet Inc. Google Ventures (now known as GV) is also a subsidiary of Alphabet Inc. Google and Google Ventures are individual entities which operate independently of each other. The primary function of Google Ventures is to make money by investing capital into “companies that push the edge of what’s possible”. Their portfolio consists of over 300 cutting edge companies like Uber and Jett. What Is LendUp?
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    What the Heck is Going on With Google Keyword Planner | Search Engine Land. Facebook doing stuff AGAIN! Earning more money as a freelancer! Easier SEO! All the stuff I’ve been concerned about this week as a blogger is rounded up for your enjoyment and knowledge. hope it helps. How Facebook’s New Algorithm Change Will Affect Your Page | Edgar. You will most likely have heard that Facebook will now be prioritising updates from family and friends in news feeds, which means a big thumbs down for you. And the gifs!! Are they searchable? Are you hitting keywords? Very interesting.
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    What the Heck is Going on With Google Keyword Planner | Search Engine Land. Facebook doing stuff AGAIN! Earning more money as a freelancer! Easier SEO! All the stuff I’ve been concerned about this week as a blogger is rounded up for your enjoyment and knowledge. hope it helps. How Facebook’s New Algorithm Change Will Affect Your Page | Edgar. You will most likely have heard that Facebook will now be prioritising updates from family and friends in news feeds, which means a big thumbs down for you. And the gifs!! Are they searchable? Are you hitting keywords? Very interesting.
    [Engineering] Pick the right White Label SEO Solution for your Business Site
    And, they trust a website the most that appears first on Search Engine Result Pages (SERPs). It will not only make you visible on search engines, but also offers a natural online recognition as well as more traffic to your site. There are different types of digital marketing solutions available and picking the right one that best suits your business website may not be that easy. For assistance, this article lists down some white label SEO solutions that will help you discover the right one for you. White label SEO Reseller solutions are very popular today.
    [Engineering] Does Advertising Even Work Any More? Of Course It Does!
    They're not tossing half a trillion dollars into an engine that doesn't turn on. Today, one of my favorite online publications, Digiday , published the article, Does advertising even work any more? Read the article. Consumers may not like crappy ads (of which, there are plenty). Consumers may not like it when their content is interrupted by ads (nobody likes being interrupted). Advertisers may not like that consumers don't "engage" with their ads. None of that really matters. For all of the problems that advertising - as an industry - faces, make no mistake about it. it works. All of it. I
    [Engineering] 25 Experts Share Top 3 Content Marketing Trends for 2017
    John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine, and is the founder of the Duct Tape Marketing Consultant Network. Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Donna Moritz. F.
    [Engineering] Sendible – Content Curation Suggestion Feature
    The content suggestion engine analyzes your Twitter feeds and pulls relevant content related to what you post and what engages your audience.  Content curation is a vital part of social media content strategy. healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. But I still have to manually do the discovery process.  you have that option.  The best part? 
    [Engineering] How to Know Everything You Need Just in Time With Zignal Labs
    So, great job by the engineering team. Welcome back to Marketing Marvels, where I’m pleased to welcome my friend Tim Hayden, Vice President of Marketing at Zignal Labs. Zignal provides an incredibly powerful suite of social listening tools to social media marketers. Forget Forget surface-level data and broad-strokes reporting—Zignal is social listening on steroids. Thanks to features like customizable dashboards, hour-by-hour trending data, and easy report building, you can easily visualize and act upon all the social data at your fingertips. Jay: Hey, everybody. Jay:  Let’s do it.
  • KIKOLANI  |  THURSDAY, JUNE 30, 2016
    [Engineering] Swipe Right for Hot SEO: Match the Link Building Tactic to Your Site
    If not building a PBN, you can also buy links from one, but buying links goes against search engine guidelines and could attract penalties. With all the different SEO strategies out there, it can be hard to know which links are best for your site. To help you navigate the SEO maze, we’ve collated some effective SEO link building techniques, and matched them with industries, businesses, and websites. We’ve also included plenty of actionable SEO pro-tips so that you can bask in the glory of their SEO link building efforts. Don’t just settle for getting a link: go after the right link. .
    [Engineering] 29+ Actionable Content Writing Tips [+Examples]
    Search engines no longer place any additional weight on bold text. With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Not only do you need to engage them so that they stay on your blog, but you also need to stop them from simply saving it to read later—which they will probably never end up doing. To do this, working on improving your writing is an important step. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Give them the recipe.
    [Engineering] How to Solve Your Biggest WordPress Page Speed Problems
    Not only does it matter to your site visitors, but a slow-loading site can mean lower search engine rankings, too. With these tips in mind, you should be able to easily speed up your site to promote conversions and improve your search engine rankings. Did you know that 42 percent of people expect a web page to load in under two seconds and that 40 percent will abandon a web page if it takes more than three seconds to load? According to KISSmetrics , a single second delay in page load time will decrease conversions by seven percent. Your page speed matters. Test Your Plugins.
    [Engineering] Facebook News Feed: Friends and Family First, Core Values
    Engineering director Lars Backstrom  announced the algorithm update in a Newsroom post , saying that posts from friends will be ranked higher in News Feed than posts from pages. Friends and family come first in Facebook’s News Feed , as the social network detailed the latest tweak to its algorithm  and detailed the values that guide that algorithm. He wrote: Our top priority is keeping you connected to the people, places and things you want to be connected to—starting with the people you are friends with on Facebook. We don’t favor specific kinds of sources—or ideas.
    [Engineering] Twitter Dashboard App Launches for Businesses
    Product and engineering manager Noah Pepper  said in a blog post  that Twitter Dashboard was created to help businesses engage with their audiences, schedule tweets and receive tips on how to foster engagement. Twitter Tuesday announced the launch of Twitter Dashboard , an iOS  and desktop application aimed at helping businesses on the social network better connect with users. Pepper wrote: Easily engage with your audience: Create a custom feed to find out what’s being said about your business. Chances are there’s more than the mentions you’d normally be notified about!)
    [Engineering] Facebook Announces New, Improved Share and Save Options, Social Plugins
    Software engineer Yue Cai wrote in the blog post: We want to help people connect with each other through sharing the things that matter to them. Sharing is caring, and Facebook Tuesday introduced several improved ways for developers of applications and websites to enable their users to share (and save) to the social network. The new Chrome buttons are available to developers via the Chrome Web Store. Share to Facebook will give people more options to share any link on the web with their friends to Facebook, groups and Messenger. ShareToFacebookChromeExtension from SocialTimes on Vimeo.
    [Engineering] Facebook Live Will Dominate Video Streaming
    He had been a telegraph engineer and, in 1854, said, "It is certain that, in a more or less distant future, speech will be transmitted by electricity." In 1860, Johann Philipp Reis produced a device that could transmit musical notes, indistinct speech, and occasionally distinct speech by means of electric signals. Social Media Facebook Live Will Dominate Video Streaming. That's it, man. Game over, man. Game over!". You know, Alexander Graham Bell really didn't invent the telephone. He didn't even invent the name. Reis also introduced the term "telephon" for his device. Is it interviews?
  • PROBLOGGER  |  MONDAY, JUNE 27, 2016
    [Engineering] How Bloggers Can Benefit From Google’s Rich Answers
    Search Engine OptimizationBy digital marketing expert Jim Stewart of StewART Media. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can! What are rich answers? This information box contains a short answer to your search query and is Google’s way of attempting to answer your search without requiring you to click through to a website.
  • PROBLOGGER  |  MONDAY, JUNE 27, 2016
    [Engineering] How Bloggers Can Benefit From Google’s Rich Answers
    Search Engine OptimizationBy digital marketing expert Jim Stewart of StewART Media. We’ve always been told that the aim for our blog posts is to be number one. That achieving first position on page one of Google through organic traffic is the target of any blog or online business. Well what if I was to tell you that you can now climb higher than number one ? – because you can! What are rich answers? This information box contains a short answer to your search query and is Google’s way of attempting to answer your search without requiring you to click through to a website.
  • TWIST IMAGE  |  FRIDAY, JUNE 24, 2016
    [Engineering] Six Links Worthy Of Your Attention #314
    He doesn't say, 'here's the source code,' for example, but rather, 'there is a secret repository containing the data and the appropriate commands for your portable analytical engine.'" (Alistair for Hugh). . Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Using Metadata To Find Paul Revere - Kieran Healey. "I came across this post while looking into other data science stuff. But it's brilliant, because the writer stays in character. The Neu Jorker. 
  • PROBLOGGER  |  FRIDAY, JUNE 24, 2016
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Key Takeaways from the Google AMA: RankBrain, Panda, Penguin, Bots & More | Search Engine Land. I don’t know about you but I’ve got my game face on. Plenty here to see you through this next week – I particularly enjoyed the Moz Whiteboard Friday about blog post SEO and the post on Facebook reach. Enjoy! Stress-Free Tips for Pricing Your Services | Copyblogger. “Why does pricing our services provoke such fear and dread?”, ”, they ask. I don’t know, but it does! Facebook Reach: Everything You Need to Know | Edgar. Templates! Awesome. Credit.
  • PROBLOGGER  |  FRIDAY, JUNE 24, 2016
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Key Takeaways from the Google AMA: RankBrain, Panda, Penguin, Bots & More | Search Engine Land. I don’t know about you but I’ve got my game face on. Plenty here to see you through this next week – I particularly enjoyed the Moz Whiteboard Friday about blog post SEO and the post on Facebook reach. Enjoy! Stress-Free Tips for Pricing Your Services | Copyblogger. “Why does pricing our services provoke such fear and dread?”, ”, they ask. I don’t know, but it does! Facebook Reach: Everything You Need to Know | Edgar. Templates! Awesome. Credit.
    [Engineering] How to Create Maximum Content with Minimal Hassles
    To me these days, it seems to be a much better discovery engine than blogs and written content is now. Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Here Here today is Convince & Convert’s own Managing Editor, Jess Ostroff. As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. She’s a lover of efficiency, which helps her maintain Convince & Convert’s high level of quality and consistency while keeping the editorial process running smoothly.
    [Engineering] The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results
    By natural I simply mean that while a webmaster may have a mix of links, they are earned links rather than those that appear to have been gained in order to increase search engine rankings. While I again admit my sample size is small, this data matches pretty much everything else out there I’ve found in regards to the correlation of referring domains and search engine rankings. Since I started ViperChill 11 years ago I’ve been testing almost every theory I can when it comes to search engine rankings. Do private blog network’s still work? The Results.
    [Engineering] Fair Use in the Digital Millennium Copyright Era
    Working with both lawyers and engineers to create an anti-piracy policy that works for your business is a great start. Fair Use in the Digital Millennium Copyright Era By Jenny Q. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age. ” Click To Tweet. Like any relationship this requires a bit of work. Jenny Q.
    [Engineering] Network Defense: Why Visibility Is Key To Rooting Out Ransomware
    Without “agnostic visibility” into all traffic and network activity, hackers will always engineer methods to enter your network. “Without ‘agnostic visibility’…hackers will always engineer methods to enter your network.” Hereby it exposes your organization to the risk of being turned into an extortion engine. Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. ” Click To Tweet.
  • KIKOLANI  |  TUESDAY, JUNE 21, 2016
    [Engineering] 5 Content Marketing Strategies to Increase Blog Traffic
    After you take care of the elements that are influencing your search engine traffic, such as: Segmenting your audience in order to reach and convert each one effectively. Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Have you ever wondered how many posts get published each day?
    [Engineering] 12 Most Creative Strategies to Craft an Effective Blog Post
    Optimize for search engines. After achieving the best quality possible for your content and your readers, you also need to optimize your post for search engines for extra traffic. Your meta data (such as meta title and meta description) are also powerful to guide search engines into parsing your content. Higher importance is given by search engines on the vital parts of a post, such as the headline. Do you wonder why some blog posts tend to attract a lot of readers and get a lot of reaction? This These are the ones we couldn’t help but click. Use an enticing format.
    [Engineering] Twitter Scoops Up Machine Learning Firm Magic Pony Technology
    Magic Pony’s team will be joining Twitter Cortex , a team of engineers, data scientists and machine learning researchers dedicated to building a product in which people can easily find new experiences to share and participate in. Twitter co-founder and CEO Jack Dorsey  announced in a blog post  that the company acquired machine learning  outfit Magic Pony Technology. The London-based company’s focus was on visual processing. Dorsey wrote in his blog post: Machine learning is increasingly at the core of everything we build at Twitter.
    [Engineering] SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)
    Almost nobody knows everything about how SEO (search engine optimization) really works. To help address this issue, we’ve put together a checklist of 75+ actionable On-page & Off-page SEO strategies  that, if incorporated correctly, can improve your site’s ranking in the search engine results. Here’s are a few details to flesh out the SEO strategies for you to rank high in the search engines. 1. It is important to be consistent on search engines. Search engine robots can’t see images, hence they can’t index them. Post by Nirav Dave.
    [Engineering] What Kind Of Content Do Buyers Love [Infographic]
    It is the 2nd largest search engine next to Google and processes 3 billion searches per month. When it comes to content, buyers tend to prefer visual content. Why is this so? Did you know that people can process images 600,000 times faster than text? People retain 80% of what they see, but only 20% of what they read and 10% of what they hear. The brain loves visual material – 90% of information that is transmitted to the brain is always visual. How can you utilize this information in sales? Did you know that using larger images alone can increase sales by 46%? Infographics. Memes.
  • KIKOLANI  |  SATURDAY, JUNE 18, 2016
    [Engineering] Become a Digital Marketing Certified Associate (DMCA) with Simplilearn
    He is also the co-author of Search Engine Optimization (SEO) Secrets. As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. The questions that you may have when looking over them are as follows. Which ones are legit? Which ones will you actually gain valuable knowledge? Which ones will actually help you achieve your goals, whether it’s gaining new clients or getting ahead at your job? Would they be legit? Would digital marketers be able to learn something from them? They prepare you for other certifications. Absolutely!
  • TWIST IMAGE  |  FRIDAY, JUNE 17, 2016
    [Engineering] Six Links Worthy Of Your Attention #313
    have a smartphone and some fairly intelligent search engines (some of them look like Google , while most of the best search engines are in places like LinkedIn , etc.). Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Is Your Startup Idea Already Taken? BuzzFeed.  Plenty of advisors tell founders to pitch their companies as 'A for B' (echoing the famous, possibly apocryphal, 'Aliens is Jaws in space' pitch story). It's pretty remarkable." gigot.
    [Engineering] The Single Most Important Trend to Consider in Your Social Media Strategy
    Goodbye Search Engines, Hello “Social Discovery” While search engines are still the preferred tool for many audiences to research products, they are getting increased competition from social networks themselves. Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. ” Is it the rise of messaging applications? It it the chat-bot revolution? Don’t yet believe me?
    [Engineering] Meet Discover : Our Data-Powered Content Ideation Toolkit!
    The one-of-a-kind content ideation search engine gives you access to 321 million pieces of brand content that is guaranteed to spark your inspiration. The search engine also generates a word cloud of terms that featured most in existing content on the topic you searched for. A few minutes ago, we announced the release of our latest toolkit for brand content creators – Discover. The need for a content ideation tool that content writers can use to identify trending topics, gain inspiration and then collaborate with the team is what we seek to address. Along with the 1.2
    [Engineering] Top Skills for 2016 from LinkedIn
    Each has a different set of skills.  To be effective at SEO you have to stay abreast of the constant changes in the search engine algorithms. Moz.com and Search Engine land would be my first two choices. This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs. top 25
    [Engineering] Get Your First 1000 Readers: Here’s Your Step by Step Plan
    Once you’re getting traffic to your blog, whether that’s through search engines or through the links in your guest post bios, you’ll want to make the most of all those new readers. By ProBlogger Writing Expert Ali Luke. Has your blog got a grand total of three subscribers? You, your test account, and your mum?). Maybe you’ve got a little bit further than that. You’ve got 10 or 20 or 50 readers signed up to read your posts or your newsletter. But you don’t know where to go next. I’m going to assume that your blog is currently in reasonably good shape. Looking shipshape? Thanks!
  • PROBLOGGER  |  MONDAY, JUNE 13, 2016
    [Engineering] Blog Authorship: Tools to Keep Your Blog Content Safe from Plagiarists and Duplication
    To do this, you should have an XML sitemap of your resources so search engine bots can better understand what website pages need examining. Tools such as the Unplag plagiarism detection engine can check your writing against millions of resources on the web and provide automatically generated reports with spotted text matches. In addition, interlinking is always advised for good SEO rankings, making your site structure more solid, and improving indexing by search engines. This is a guest contribution from writer Rose Scott. Of course not! Things You Need to Do First.
  • SOCIALFISH  |  MONDAY, JUNE 13, 2016
    [Engineering] You’re Never Going to Sell Content Strategy
    Before returning to consulting in 2015, she served as Web Director at the American Society of Civil Engineers, where she oversaw a full strategic overhaul of their web and social media presence. This article is by awesome content strategist  Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. ———— Since I’ve been an independent strategist, I’ve talked to many digital agency executives about what I’m doing as part of a conversation about how we might work together. Instead, we started DOING content strategy.
    [Engineering] Videos Can Now Be Added to Facebook Comments
    Software engineer Bob Baldwin  announced in a note  that the social network released the new feature worldwide Thursday. We were fortunate to have enough shared interest from the ideal engineers to get it done. Some of the same engineers had built multimedia posts, allowing you to post photos and videos together in posts and albums, which also started at a hackathon last year. Videos  are everywhere on Facebook, and they can now be included in one more place: comments and replies to posts from users, pages, groups  and events.
    [Engineering] 6 Ways to Revive Your Evergreen Content
    This will not only benefit your social media content, but your overall content, presentation, and perhaps even your search engine results. Evergreen content is content that you create without an expiration date. Unlike content that is time bound (such as an event or recent news), evergreen content is content that your audience will not only find useful right now, but also 6 weeks or 6 months from now. Evergreen content is content that your audience will not only find useful right now, but also 6… Click To Tweet. So what’s the problem? Monitor Your Results. Change the Text.
    [Engineering] Use SEO to Augment Your Business Development Plan
    Communication SEO alt text business development earned media meta description new business owned media prospecting search engine marketing SEMOne of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. Comments I totally agree. It's really fun because it's art and science. by Laura Petrolino Ugg… I wish I would have known you were in the 'Nati. would. would.
    [Engineering] How visuals can get you that click on Google
    But let’s understand: There are ways of wooing search engines beyond starting a blog. Use structured data to optimize your content for search. I t’s really hard to get Google’s attention. While content marketing is all the rage, it’s also provably effective. Google loves structured data. In a perfect world, we humans would be communicating in  Extensible Markup Language instead of the unstructured data we kibitz on about in our sentences, paragraphs, and articles. We try to make it clearer by using categories and tags, but it’s often for naught. Bourbon Mashed Sweet Potatoes.
    [Engineering] Twitter Looking for Head of Consumer Product … Again
    Wagner added that senior engineering director Ed Ho will oversee consumer product at Twitter on an interim basis, but a permanent replacement has not been named. Wagner also reported that Twitter is adding an influencer  branch to its product team, which will be led by engineering vice president Jeremy Rishel. One of the hottest seats in social media shows no signs of cooling off, as Twitter is once again looking for a head of consumer product. Prior to Twitter, Seibert served as co-founder of Crashlytics , which was acquired by Twitter in January 2013.
    [Engineering] Don’t Get Lost In Translation
    Because of this, a mobile-responsive design is even more necessary than usual (mobile responsive design is effectively required by major search engines today if your website is to be ranked well in search results). Don’t Get Lost In Translation. The Internet now provides businesses and brands with an unprecedented ability to reach large audiences throughout the world. Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye.
    [Engineering] 5 Common but Killer Pay-Per-Click Mistakes to Avoid
    PPC advertisers create and display impressive ads in the sponsored results of search results pages of different search engines. PPC (Pay-Per-Click) services are really powerful marketing strategy for creating potential customers on the web. It is perhaps the fastest way of promoting your business and getting targeted customers in the online world. Using various tools like Google AdWords, Yahoo Search Marketing, etc., The ad would ultimately be clicked by a customer happy, but, alas, it probably doesn’t happen due to inappropriate execution of the ad. Negative keywords do this for you.
  • VIPER CHILL  |  MONDAY, JUNE 6, 2016
    [Engineering] How 16 Companies are Dominating the World’s Google Search Results
    But as anyone who has been involved in search engine optimisation for a period of time might wonder, surely getting so many sitewide links in a short timeframe should raise a bit of a red flag? million visitors to the site with 56% of that reportedly from free search engine traffic. If Google’s ideals are to believed, results from queries in their search engine should produce results that searchers want to find. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Being an inquisitive marketer I had to check it out for myself.
    [Engineering] The 5 Habits That Make Your Social Media Analyst Indispensable
    Social media analysts and search engine optimization (SEOs) are closely related because both focus on audience engagement, brand awareness and increasing website traffic. Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst. What Is a Social Media Analyst? What Makes a Good Social Media Analyst? They Show Their Work. Instagram.
    [Engineering] Instagram Follows in Facebook’s Footsteps | Social You Should Know
    This feature confirms that Pinterest is getting increasingly serious and sophisticated when it comes to social discovery, putting the heat on more traditional search engines like Google. This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Pinterest Adds New Search Functionality. Pinterest is currently testing a new product recommendation feature called “Similar Look.” Hope you enjoy.
    [Engineering] Snapchat, Launching a Podcast, Social Ads, and More: Behind-the-Scenes of Social Media at Buffer in May
    Tuesday (Optional): Buffer Engineering & Design  . It’s been an exciting month at Buffer – Tons of fun social media initiatives, experiments, and thinking ahead on innovative ideas to continue to grow on all of our channels. Ideas like: How can we best market our new Buffer CultureLab podcast ? What does our audience enjoy on Snapchat ? How can we grow and stand out? Are we spending too little or too much on social media advertising ? What’s the ROI ? These are a few of the awesome things that keep the experiments and learnings churning. Here we go! You got it!
    [Engineering] Deep Text: Facebook’s Effort to Better Understand Textual Content
    Facebook this week pulled the curtains off Deep Text, its new deep-learning-based text-understanding engine, which it said can analyze the textual content in several-thousand posts per second. Posted by Facebook Engineering on Wednesday, June 1, 2016. Posted by Facebook Engineering on Wednesday, June 1, 2016. Facebook said in an email to SocialTimes that examples of uses for Deep Text include: Better understanding people’s interests: Facebook is testing the ability to generate large data sets with semi-supervised labels. DeepText. DeepText on Messenger.
    [Engineering] Facebook Tweaks Safety Check
    Facebook announced several updates to its Safety Check  feature, including a new tool that allows select non-engineering employees to activate Safety Check and an internal Messenger bot. Software engineer Peter Cottle  revealed the new Safety Check developments in a blog post , which also offered a detailed look at the technology behind the feature. Previously, an engineer was required to manually input data and perform SQL queries to launch, which meant we depended on a few employees all located in one time zone.
    [Engineering] How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account
    Complex has detailed commentary on why they named @trailblazers #1 in both 2015   and 2016 , but I’ll give you a peek behind the curtain so you can see what makes our social engine run. Three thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007. Fast-forward nine years and there isn’t a (good) marketing strategy on the planet that doesn’t include Twitter. pic.twitter.com/CEW36UPRYU.
    [Engineering] Social Advertising: Focus on Power, Not Parity
    Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers. Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. remember the first—the launch of Facebook Platform  May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users  less than 10 years later.
    [Engineering] How 8 Departments That Aren’t Marketing Can Use Social Media
    Engineering. That’s the idea behind many engineering-centric social media accounts. For instance, Twitter’s engineering team has its own Twitter account ( @TwitterEng ), sharing product updates, blog posts, and other behind-the-scenes content. Social media is also a great way to recruit more engineers.  It turns out that  the majority of tech professionals use social media for work—which is good news if you’re one of the 82% of employers having trouble hiring engineers. We can see this in action with Uber’s engineering blog and Twitter account ( @UberEng ).
  • PROBLOGGER  |  TUESDAY, MAY 31, 2016
    [Engineering] Top Tips for Creating Quality Evergreen Content
    Some content that might not be “evergreen,” per se, is still valuable because of how search engines work. This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. The time-sensitive aspect is simple enough as long as you stay abreast of industry news and updates. But what does it take to write really compelling evergreen blog content? While you can’t necessarily predict how your blog posts will be received, you can write with the following food for thought in mind. The Pros and Cons.
  • KIKOLANI  |  TUESDAY, MAY 31, 2016
    [Engineering] 10 Outreach Tools Every Marketer Needs
    The data is put to use via toolbar, but it is also presented upon entering keywords on search engines. The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. Today, users dwell on multiple digital channels and spend a whole lot of time there. They do not only engage in witty commenting, but also seek information about brands and make online purchases. Many have decided to ditch the traditional models and are now embracing the newfangled thinking. BuzzSumo. Circloscope. Klear (former Twtrland).
    [Engineering] Facebook, Microsoft Team Up on MAREA Subsea Cable
    Facebook vice president of network engineering Najam Ahmad  said in a release announcing MAREA: Facebook wants to make it possible for people to have deep connections and shared experiences with the people who matter to them most—anywhere in the world, and at any time. Facebook and Microsoft  are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. Construction on the 6,600-kilometer cable will begin in August, and MAREA is expected to be completed in October 2017, connecting the U.S.
    [Engineering] Meet Team Sprout: Arnita, Senior Product Manager
    In this Meet Team Sprout interview, she shares how she got into engineering, where she’d go for her dream vacation and where she thinks social is headed. My dad is an engineer. started taking coding classes in eighth grade and majored in computer engineering in college. worked in financial technology for four years, then I went back to school to get my MBA and masters in engineering. As social media evolves, Team Sprout is constantly working to enhance our platform and build new features to help organizations streamline their social media management. read a lot.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Engineering] Let’s Be Clear on Content Creation vs. Content Curation
    It Drives Traffic – Google loves original content especially if it’s useful and SEO (Search Engine Optimization) friendly. Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation  is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content Curation  is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers. What do they like?
  • KIKOLANI  |  TUESDAY, MAY 24, 2016
    [Engineering] 11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion
    Google can crawl breadcrumbs on a site and then display them in the search engine. When looking to set up a website, most of us are rather linear in our approach. We pick a platform, put together a color scheme, figure out some fonts that fit into our brand’s style, slap a logo on the website and call it good. However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. You likely know the basics: Your website needs to be mobile-friendly. It should load quickly. know, I know.
    [Engineering] A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
    Now he’s the Director of Front-end Engineering and Optimization at Hillary for America. In the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. So, why does an obscure tweet about a single “a/b test” matter? Because the truth is that Kyle and conversion rate optimizers (CRO) like him are at the forefront of an industry that’s not only transforming business, but also politics. That’s a bold claim, but the proof is in the numbers.
    [Engineering] Facebook Now Has Two Big Ears
    In conjunction with the acquisition, the social network also announced the launch of Facebook 360 Spatial Workstation , where developers can access its authoring tools, encoder and rendering engine for cinematic VR and 360-degree video  free-of-charge. Starting today, our pipeline for cinematic VR and 360 video, including the authoring tools, encoder and rendering engine, is available for free. Facebook’s latest acquisition is a sound one, literally, as the social network scooped up virtual-reality audio company Two Big Ears. There is so much still to explore.
    [Engineering] 5 Ecommerce PPC Strategies That Can Work For Your Business
    Long Tail Keywords – In the last few years there has been a change in the way users search for information on the various search engines. There is no better way to execute a Pay per Click marketing campaign than to implement it on an E-commerce store. The results are measurable and almost immediate. From the market leaders such as Amazon and Alibaba to the niche online stores everybody is employing PPC to attract targeted traffic to their stores and boost sales. Let us take a look at five E-commerce PPC strategies that can work for your business.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Engineering] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Talked a little about SEO – particularly in search engines beyond Google like iTunes, App Store etc. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series. Episode 112. walk you through the 4 stages of warming your readers up. First getting their attention. Second getting them interested. Episode 113.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Engineering] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Talked a little about SEO – particularly in search engines beyond Google like iTunes, App Store etc. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series. Episode 112. walk you through the 4 stages of warming your readers up. First getting their attention. Second getting them interested. Episode 113.
    [Engineering] 5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
    I've seen time and time again the benefits blogging can provide from a search engine optimization standpoint. Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. About Paul Chaney.
    [Engineering] Google’s Request for Rehearing Denied in Case Vs. Mississippi
    Attorney General Jim Hood claims that Google frequently allows websites that sell illicit drugs, stolen credit cards and fake IDs to be indexed in their search engine, and won’t remove those websites from their search results quickly enough. ” In late 2012 and early 2013, Hood and other state attorneys general began expressing concern that search engines were not doing enough to combat copyright infringement, the sale of prescription drugs and counterfeit products, and other “illegal and harmful” activity on the internet. Google Search Engines
    [Engineering] The Time Is Now For Small Businesses To Grab More Customers
    In February of this year, the Microsoft Bing search engine inched up  to claim approximately 21 percent   of US search market share up 1% from last year.  This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. To succeed at building small business marketing strategies ,  you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. For many small businesses, the barrier to entry is cost.
    [Engineering] Supercharge Your Sales Funnel Velocity With Content
    Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Guaranteed. And it should be customized for your buyer personas. Awareness.
    [Engineering] Image Recognition in Action: How the Green KitKat Conquered the World
    With the powerful technology behind our visual listening engine, brands have a simple-query solution that ensures they will no longer miss out on visual content. User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. But how should they go about finding this content? Combing through thousands upon thousands of posts manually is not an option.
    [Engineering] How to Find Facebook Post Ideas for Higher Organic Reach
    Postplanner has a content discovery engine where you can add feeds for your competitors and find out their most shared/liked content. Facebook organic reach sucks. This means that fewer and fewer of your fans will see your content… …unless you are smarter with the content you share. In this article, I’m going to show how you can be smarter with your content ideas so you get more organic reach by coming up with better Facebook posts. 1. Find other people’s content that has already proven to be popular. Keyword filter. Search by page. Filter by language.
    [Engineering] The Best Research Tools for Finding Kick-Ass Content
    Check out the following tools, all of which are free, have a free version or come with a free trial: Hashtagify : Not only is Hashtagify great for tracking critical social media influencers, but it acts as a hashtag search engine. This is a guest contribution from Jonathon Ohayon of Brilliance.com. From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Educate Your Content Creators (or Yourself).
    [Engineering] How to Use Social Media to Plan Your Next Vacation
    This feature is only available on mobile for now but you can find it by typing in a search term like “European Destinations” into your search engine. Everyone loves to go on vacation but who wants to actually spend time planning one? Don’t you wish you could just snap your fingers and be in a tropical destination where all of your worries just melt away? Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. And now social media platforms are catching on as well. Pinterest Guided Search. It is!
    [Engineering] 8 Amazing Demand Generation Strategies to Boost Your Market Share
    While this article won’t get into the nitty-gritty of how to get your blog posts to rank in the search engines, consistently writing amazing content should help you generate higher volumes of organic traffic. Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand Generation vs. Lead Generation. Create a Product Need.
    [Engineering] Marketing Success Depends on Asking the Right Questions
    Her book titles include, “ Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media”  and “ The Truth About Search Engine Optimization” Formerly with Altimeter Group, Rebecca currently works with Netswitch Technology Management Inc., Q’s and A’s. Haven’t you ever wanted to know everything about everything? Rebecca Lieb feels your pain. Well, she at least wants to know everything about marketing. With years of deep research, Rebecca has learned where to find the keys to the marketing castle. Conglomotron LLC.,
  • AGORA PULSE  |  TUESDAY, MAY 17, 2016
    [Engineering] 4 Ways Facebook Instant Articles Will Change Blogging Forever
    For a long time, bloggers and website owners who have not been creating mobile responsive websites have been losing page views, readers, and search engine results. (If you are not sure if your website qualifies, use Google’s responsive test tool to see where your website stacks up.). Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. According to Facebook, the over 1,000 publishers who are using Facebook Instant articles are seeing 20% more clicks and 30% more shares. Mobile matters. Click To Tweet.
  • BUFFER SOCIAL  |  MONDAY, MAY 16, 2016
    [Engineering] How Product Hunt Grew to 140k Fans with Automation, Scheduling, and 8 Twitter Profiles
    But it’s not just any automation: Product Hunt engineers Andreas Klinger, Mike Coutermarsh, and others build custom solutions from scratch. When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt  is definitely getting it right. The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. How do they pull it off? Here’s their story. Clicks.
    [Engineering] Visual Content and your Brand
    The pay off is huge – the media, the public and search engines pay more attention to good original content. Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. And according to recent research, humans now have a smaller attention span than a goldfish!  VISUAL REAL ESTATE. FOLLOW THE MONEY. BE ORIGINAL. CHALLENGES.
    [Engineering] The Top 100 Blogs to Curate for Social Media Power Users
    Search Engine Land – 551. Search Engine Journal – 340. Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. We’d love to help. At Buffer , we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. Keen to hear which blogs are subscribed to most? — 1. Mashable – 2,620. 3. WIRED – 998.
  • KIKOLANI  |  TUESDAY, MAY 10, 2016
    [Engineering] 7 Ideas for Seriously Growing Your Subscribers
    Ideally, if someone is visiting via a search engine for a specific request, you want your blog to entice them to explore more beyond their initial topic. Your blog may look great and offer a variety of rich original content, but without a significant subscriber base, there’s only potential and not results. Fortunately, there are a number of proven tactics for getting more subscribers for your blog, which in turn can result in more subscribers and followers for your blog’s newsletter and social media as well. Reduce Your Bounce Rate. Use Tactful Pop-Ups. Recommended Posts.
    [Engineering] Sharon Ryan, your newspaper group has a delivery problem
    JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. Sharon Ryan was named president and publisher of the Bay Area News Group two years ago. I t’s been years since I’ve taken to my blog (which I began 15 years ago this week) to complain about a company or brand. But the San Jose Mercury News has left me little choice. I’m an entrepreneur, as well as a former journalist, so the one thing I can’t afford is to fritter away time. Boy, are those days gone. Of several lifetimes. And there appears to be no end in sight.
  • SPIN SUCKS  |  MONDAY, MAY 9, 2016
    [Engineering] Should You Rely On Google Alone for Online Visibility?
    Marketing SEO adwords affiliates bing Bing's AdCenter black hat SEO diversify your business visibility DuckDuckGo Email Marketing Google Google organic results Google policies Google rules keywords offline promotion online visibility ppc advertising search engines social media following traditional advertising yahooCould you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. The post Should You Rely On Google Alone for Online Visibility? appeared first on Spin Sucks.
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