SOCIALNOMICS | FRIDAY, FEBRUARY 27, 2015
[Engineering] 5 Tips for Expanding Social Media Retail Strategies
3) Incorporate Social Media Data Into Recommendation Engines. 'This week I got to talk to Collin, the VP of Products and Marketing at YouEye. YouEye is an agile research agency that uses a behavioral analytics platform to discover tips driven from research. Collin shared with me these 5 tips for expanding social media retail strategies. 1) Promote Digital Offers. Paid advertising on social media is an easy way to eat away at profit margins. Because of this, retailers should use social media without the paid advertising. 2) Integrate Social Into Reviews. Image from backcountry.com.
SOCIALNOMICS | FRIDAY, FEBRUARY 27, 2015
[Engineering] 9 Tips For Mobile SEO Site Optimization
KIKOLANI | FRIDAY, FEBRUARY 27, 2015
[Engineering] Fetching Friday – 29 Posts on Marketing and Productivity
Search Engine Marketing. 'Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat. Social Media Marketing. Productivity. Here’s How.
WRITTENT BLOG | FRIDAY, FEBRUARY 27, 2015
[Engineering] 7 Great Features in Writtent to Spot Amazing Writers
Even more importantly, natural language and writing matter a lot to your customers, and to search engines, too. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Whether you’re new to Writtent or a long-time customer, I’m confident you’ll love our new features as much as I do. Learn how Writtent can make finding just the right writers easier than ever: 1. Know Upfront When Your Content Will be Delivered. Most freelance writer marketplaces can be something of a gamble. Writtent 3.0
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 26, 2015
[Engineering] How Could Photos Help Your SEO?
While a photo may not help a search engine, it probably would help a searcher decide if your link was worth the click. Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results. 'Many people are visually oriented, preferring a good photo to a written description. What it means for business owners is options like having one photo for Google+ and a different image for other Google properties, like search. People Like Pictures. Hey, I know that person! He handled my account.
FRESHNETWORKS | THURSDAY, FEBRUARY 26, 2015
[Engineering] FreshMinds continues to boost its team
Anjul joins us as a Senior Consultant, having previously worked at the Value Engineers and spent 10 years at Synovate (now Ipsos MORI). News Andy Maher freshminds Ipsos MORI Millward Brown MRS Nunwood Value Engineers 'We’re delighted to announce that we have appointed Anjul Sharma to join our growing team of insight and innovation specialists. She brings a wealth of experience in new product development and brand and communications research. Anjul is the latest in a series of senior hires at FreshMinds.
CONVERSTATIONS | WEDNESDAY, FEBRUARY 25, 2015
[Engineering] Thinking of Redesigning Your Website?
SEO Must Be Part of Your Site Redesign Search engine optimization (SEO) must be ingrained in every aspect of your site redesign, Hubspot advises in its free ebook “ Website Redesign.” 'Written by Ruth Ann Monti When was the last time you improved your website? If it has been more than three years, chances are it’s high time that you start thinking seriously about redesigning your website. Why the urgency? Your competitors have probably already done it, and not updating your site to accommodate new technology — particularly mobile technology — can cost you new customers.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 25, 2015
[Engineering] How to Leverage the New Twitter Partnership with Google
Social Media Research google search engine optimization social media engagement social media news social media research social media strategy twitter 'Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. This immediately led to a great deal of speculation and discussion about what the deal meant. Since tweets are temporal in nature, you would think that Google would attempt to index them shortly after they were tweeted out. Speculation Time!
VIPER CHILL | TUESDAY, FEBRUARY 24, 2015
[Engineering] How to Build a Profitable Website in 2015 in the Best Niche Online
I’m not too surprised here since Reddit is long-known to have a poor search engine. Unfortunately StumbleUpon doesn’t seem to have any search engine these days – as it used to have with StumbleUpon Buzz – and even changing the interests via URL doesn’t really find me anything. 'Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. The Best Niche on the Internet. “Ugh” Told you. Full stop. Stupid?
CONVINCE & CONVERT | TUESDAY, FEBRUARY 24, 2015
[Engineering] The 15 Steps to Make a Great Podcast
New podcasts are coming online quickly, which is why I built the free website MarketingPodcasts.com to be the search engine and reviews site for marketing podcasts. 'I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros , Content Pros , and Jay Today ). This means that fully 17% of Americans 12 years old or older are listening to at least one podcast monthly. We’re planning on launching several other new podcasts this year at Convince & Convert Media. Enjoy!
SOCIAL WAYNE | MONDAY, FEBRUARY 23, 2015
[Engineering] UC Berkeley’s Engineers Week #Fireside2020 – Innovation & Inclusion Panel 2/26
'Engineers Week was created to connect students from disparate engineering departments, showcase the achievements of our 62+ student organizations, and highlight UC Berkeley’s commitment to promoting diversity and emotional engagement on campus. Location: Sibley Auditorium, Bechtel Engineering Center. Hosted by UC Berkeley’s Engineers Week. We are pleased to announce we have partnered with Tequity, a newly established student organization focused on outreach and minority inclusion, to launch Fireside 2020. – Kat Manalac | Moderator | Partner at YC.
CONVINCE & CONVERT | MONDAY, FEBRUARY 23, 2015
[Engineering] Your 16-Point Content Publishing Checklist
Since search engines can’t “see” your image like humans do, they have to go off the information that is available to them: the ALT tag and file name. Make sure they fit into the space on Google’s search engine results page because font size changes took place in 2014. 'I love checklists. They break down very detailed processes into actionable, step-by-step items. try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. Content Is my title effective? Then test it!
SPIN SUCKS | MONDAY, FEBRUARY 23, 2015
[Engineering] Four Ways to Fight Content Thieves
You sort of except the robots to do it—the crappy little websites that are still trying to do search engine optimization the old way. If you’re practicing good content creation with valuable and educational information and people are sharing it on the social networks, the search engines will understand your site is the authority on the topic. You also have to rely on the search engines to take care of it, which renders it a less effective approach. 'By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. Sorry.”
SOCIAL WAYNE | FRIDAY, FEBRUARY 20, 2015
[Engineering] The Rise of the Developer and Their Salaries – #infographic
Developer, programmer, software engineer, coder: All of these terms describe occupations related to the creation of computer programs, mobile apps, websites and more. Coding, developing and software engineering are becoming increasingly attractive career paths. infographics coder: developer programmer software engineer 'Source: ComputerScienceZone.org. The Rise of the Developer. Some people use the terms interchangeably, while others stick to a strict definition of each. Growing Field. 611,800. Number of software developers in 2002 (1). 1,018,000. in 2012 (1). The U.S.
TWIST IMAGE | FRIDAY, FEBRUARY 20, 2015
[Engineering] What Does Great Work Look Like?
No more steam left in the engine. 'Is what you are creating any great? Over the years, I have watched many super-creative people with amazing taste quit. They didn''t push through. They didn''t keep at it. For as many great bloggers that I follow today, I have a huge list of people who were stunningly great at it, but they quit. They ran out of juice. Podcasting too. I''ve been podcasting for a long while (every week), and so many of the shows that I used to love (and could not wait to hear) have ceased to exist. I''m glad that I didn''t quit. hope you don''t quit too. Promise. blogger.
KIKOLANI | FRIDAY, FEBRUARY 20, 2015
[Engineering] Fetching Friday – 25 Posts on Marketing and Productivity
Search Engine Marketing. 'Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Encourage Influencers to Share Your Content by Marcus Taylor. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. 36 Tried-and-True Ways to Promote Your Blog Posts [Infographic] by Lindsay Kolowich. How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer by Eric Murphy. Stout -.
SOCIALNOMICS | FRIDAY, FEBRUARY 20, 2015
[Engineering] YouTube to launch a kid-friendly app
'USA TODAY reported on Friday morning that YouTube, Google’s online video library, wants to provide a more age-appropriate experience to its younger users causing their engineers to come up with a new app called YouTube Kids. ” Months in the making, YouTube Kids was the byproduct of input from in-house engineers with parenting credentials as well as third-party testers from organizations such as Common Sense Media. The free app launches Feb. 23, and at present is available for Android devices only. Instead, they often pump money into TV ads. Everyone would love that.”.
WRITTENT BLOG | FRIDAY, FEBRUARY 20, 2015
[Engineering] How to Create Winning Content & Measure Results
favorite with many users who have migrated away from the search engine giant’s tools. 'When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. The focus here will be on how to create the best content possible and then measure results using free or low-cost analytical tools. Crafting the Best Content. Tools for Analyzing Results Using Metrics.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 20, 2015
[Engineering] Paid Social Campaigns vs Paid Search
'One of the questions asked on Search Engine Journal in the interview between Kelsey Jones and Pamela Lund, a well-known PPC marketing specialist, is which companies would do better with paid social campaigns rather than paid search. Here’s the gist of what Pamela Lund has to say: If your company is trying to boost app installs, grow fan engagement, or any other social buzz-building endeavor, then probably social advertising is going to have better results. Target users within the network you want them to share in (eg. Advertise Where Your People Are.
CONVINCE & CONVERT | THURSDAY, FEBRUARY 19, 2015
[Engineering] How Top Brands Are Using Cinemagraphs for Unexpected Social Content
Never one to shy away from unique visuals, General Electric used a cinemagraph to show the capabilities of its at home jet engine assembly kit. This Introducing #GE’s at home jet engine assembly kit. 'While cinemagraphs aren’t exactly new, more companies are embracing the power of these mesmerizing GIF/video hybrids to generate engagement on Facebook and Instagram. Image via Ann Street Studio. When done well, cinemagraphs are elegant and eye-catching. It’s unexpected to see one element in motion without sound, surrounded by a still image. Take a look. Chanel. Coca-Cola.
SPIN SUCKS | WEDNESDAY, FEBRUARY 18, 2015
[Engineering] Real-Time Translation Software: Will it Change Marketing?
Vikram Dendi was the lead engineer at Microsoft on the project, and he said that synchronizing these different technologies was challenging—”each technology on its own is pretty complex, putting them together is a very difficult problem.” 'By Tom Roswell Nerds have been raving about the Skype real-time translation software since last summer, but we are now finding out how it actually performs. For decades the world has dreamt of the kind of technology depicted in Star Trek. Technology which can translate any language, as it is spoken, in real-time. As creepy as.
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 18, 2015
[Engineering] Does Your Site Speak These 3 Languages?
This coding is essential because it determines how your site looks and how it is accessed by the search engines. 'Every website really has to speak at least 3 languages to be effective. How does your content measure up? HTML — Hypertext Markup Language. This is the language that exists behind the words, that the computers use to navigate your site. Being unable to speak that language can keep the other two languages from being an issue because few will even get to your site to read it. Insider Lingo. This is the language that your industry experts speak. Newbie Clueless.
SOCIAL WAYNE | TUESDAY, FEBRUARY 17, 2015
[Engineering] Staying Focused By Creating A No List
Therefore today I made a “No list” The “No list” is basically a reverse engineered decision making process to say No to anything that doesn’t directly or indirectly align with my four main projects/objectives. 'Today I was thinking about how many different thoughts I have to process around various projects and how that’s not a good thing. want to be clearly focused on one project and goal. If it doesn’t align with any of the four above, the answer is no. – Ryan Freitas” Life focus
SOCIALNOMICS | TUESDAY, FEBRUARY 17, 2015
[Engineering] Rumors arise that Apple is building a car
Apple appointed Apple executive and former Ford engineer Steve Zadesky to lead the group almost a year ago, the Journal claims. 'Patrick Kulp from Mashable reported that after months of rumors, it seems increasingly clear that Apple has an electric car in the works. The Wall Street Journal reports that Apple has a team of up to 1,000 employees working in secret on a branded electric vehicle as part of a project codenamed “Titan.” ” Anonymous sources told the paper that the initial design of the car resembles a minivan. “Fully automated driving is an evolution.
SOCIALNOMICS | TUESDAY, FEBRUARY 17, 2015
[Engineering] Twitter and Google Team Up For Search-What It Means For Your Business
However, when the initial split happened in 2011, Google cited that in the future, its search engine would facilitate real time updates from many different platforms, not just Google+, but also Facebook and newly updated web pages. With the intermingled search of Google and Twitter, the search engine could further the reach of genuine, worthy broadcasts, but also the blunders of any company unfortunate enough to not think out their tweets fully. 'Twitter has recently agreed to make its tweet data accessible to Google search. Stay Current and Timely. Instant Access. Google Twitte
SOCIALNOMICS | TUESDAY, FEBRUARY 17, 2015
[Engineering] Social Media to Get the Perfect Pitch for Your Business Online
If your business is active on social media, it can improve your rankings on search engines. 'In today’s web world, use of social media can be the best tool for a business to prosper. Any business, big or small, local or global, online or offline can use social media marketing. For many, social media marketing is a powerful medium and that one must take the utmost advantage of it. There are various ways and strategies to improve your business. Social media is an online activity to not only make your business known but also to draw potential customers. that offer paid advertising options.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 17, 2015
[Engineering] LinkedIn Still the Top Performer for B-to-B
The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. 'I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. recent article in eMarketer.com confirms the fact that among top social sites for B-to-B, LinkedIn remains on top for both usage and effectiveness. use LinkedIn exclusively to share my posts with not only the folks that linked to me, but to the numerous LinkedIn groups that I belong to. Are you using LinkedIn, and if so, are you having similar success?
BILL HARTZER | MONDAY, FEBRUARY 16, 2015
[Engineering] Sometimes Even an SEO Expert Needs Help
But, I have to admit that there are times when even this search engine optimization expert needs some advice. But, as the search engines have become smarter, and those programming the algorithms have cracked down on spam more and more, there are times where you’re at a loss as to why a website is not ranking as well as it should. But it’s interesting to note that as websites, redirects, IPs, server certificates, affiliates, search engine rankings, and even now mobile versions of sites come into play, I find that many SEO experts are carving out a niche.
CONVERSTATIONS | MONDAY, FEBRUARY 16, 2015
[Engineering] Display Merchandising through the Customer’s Journey – The LIFT Weekly Podcast No. 6
However, with the customer experience starting long before they walk into your store or office, display merchandising and visual thinking starts from the search engine results, onto your website, through the mobile experience, into your store or office, and after purchase on social networks. 'The LIFT Weekly Podcast for Small Business Owners Episode No. 7 - Display Merchandising through the Customer’s Journey: From your website to your front window, and after the sale. Enjoy, apply, and thanks for listening. All Aboard! link]. is a post from: ConverStations. Marketing
SOCIAL WAYNE | SATURDAY, FEBRUARY 14, 2015
[Engineering] #RootChat Recap on Innovation and Young People
It’s a great list of young African-American kids who are shaping the future of America in science, technology, engineering, and mathematics.(STEM), 'This month TheRoot published a series called the 2015 Young Futurists. STEM), media, entertainment, culture and entrepreneurship. Last week TheRoot ask me to participate in a #rootchat Twitter chat sharing my journey and encouraging more young people to be innovative. Below is a recap of the #rootchat. Twitter 2015 the root innovation rootchat theroot twitter chat wayne sutton young futurist
TWIST IMAGE | FRIDAY, FEBRUARY 13, 2015
[Engineering] What You Don't Know About David Carr
search engine optimization. 'David Carr was one of my secret weapons. once, jokingly, referred to myself as a "Media Hacker". The title stuck. In fact, I like it more than "President" or any of the other formal titles that I have been fortunate to hold in my career. think a lot about marketing, mostly because I have a passion for media. My professional career started as a journalist, I went on to become a magazine publisher. In the best way possible. Over the years, my main focus became "Digital Marketing," but a lot of my thinking comes from how the media landscape evolves. Suddenly.
KIKOLANI | FRIDAY, FEBRUARY 13, 2015
[Engineering] Fetching Friday – 23 Posts on Marketing & Productivity
Search Engine Marketing. 'Fetching Friday is back for week seven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Effective Outreach: Making It as Easy as Possible for Journalists to Say “Yes” by Beverley Reinemann. How to Research Blog Topics: A Step-by-Step Process by Will Blunt. 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic by Vinay Koshay. The Components of a Content Manager’s Editorial Calendar by Brian Honigman. Productivity.
CONVINCE & CONVERT | FRIDAY, FEBRUARY 13, 2015
[Engineering] How to Make Better Visualizations for Your Blog
It will help your blog post with both search engine rankings and direct referral traffic. 'Do you ever run out of ways to promote your blog content? If so, then visual content may be the solution. In this post, we’re going to look at the tools, ideas, and distribution channels you can use to gain additional exposure for your content through the use of images and video. Let’s look at the type of visual content you can create for some of the more popular blog post types. Let’s say you sell electronics and have a blog post on the latest updates to iOS 8.
SMALL BUSINESS MAVERICKS | FRIDAY, FEBRUARY 13, 2015
[Engineering] 8 Ways To Tune Up Your SEO
It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up. Neil Patel at Search Engine Journal just gave us 7 Under-the-hood Optimization Techniques That Will Rock Your SEO and act like that tune up to get your site as powerful as possible: Make your site secure. The car engine always needs maintenance and an occasional tune up.
BILL HARTZER | THURSDAY, FEBRUARY 12, 2015
[Engineering] Sneak Peak: Google Webmaster Tools Search Impact Report
Google Search Engines 'I was just granted access to the new Google Webmaster Tools Search Impact report , which is going to be available in Google Webmaster Tools. The Search Impact report is currently in Alpha (not even in Beta yet), but it offers a lot more insight into what’s going on with your website. If you’ve been granted access it should show up at the URL above. It will eventually show up for everyone who has a Google Webmaster Tools account, and you’ll be able to analyze more search data about your site. You can also compare and filter across these dimensions.
PROBLOGGER | THURSDAY, FEBRUARY 12, 2015
[Engineering] 10 Quick Tips for Going Viral
And finally, make sure that you have the SEO fundamentals down – your site and post need to be easy to find through search engines. 'This is a guest post from Jerry Low. If you’re on the web, your site and blog are likely unique – but one thing all blogs have in common is the drive for new subscribers and increased traffic. In the past few years, we’ve learned about the power of going viral – every blogger’s dream. But going viral is not always something that you can plan… or is it? Going viral isn’t like catching the fabled leprechaun – it does exist. Image credit: Mashable.
SPIN SUCKS | THURSDAY, FEBRUARY 12, 2015
[Engineering] How to Create High-Quality Content
Search engine optimization works the very same way. Communication Content high-quality content marathon mentality martin waxman scavenger hunt search engine optimization SEO valuable content 'By Gini Dietrich In 2001, I trained for and ran my very first marathon. had just moved to Chicago from Kansas City and didn’t know a soul. The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office. joined Chicago Area Runners Association and, every Saturday during our long runs, I made some really good friends. It doesn’t work.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 11, 2015
[Engineering] LinkedIn: Advanced Profile Features
Another is to impress search engines. There needs to be a balance, of course: LinkedIn’s search engine may like your profile, but a human is not going to be impressed if your headline is an unreadable sludge of keywords. 'Last week ’s CareerGlider post discussed three ways your LinkedIn profile is used: as an online resume, as a filtering mechanism, and as a way of being headhunted by recruiters. We talked about how to set out the essentials of your resume while avoiding basic mistakes. First: Stop Changes Being Shared to Network. Custom URL. Click on it. Custom Headline.
WRITTENT BLOG | WEDNESDAY, FEBRUARY 11, 2015
[Engineering] 7 Ways to Spot Amazing Freelance Writers
The design is professional, the copy is engaging (free of careless mistakes and correctly search engine optimized), and the blog is actively maintained. 'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. It usually takes a lot of trial and error to find wordsmiths that suit your goals and business, and even then, they may disappoint in some areas. There are ways around this, though, that can save you time and money. Looking to generate more leads and sales in 2015? Ready to take your business to the next level?
SMALL BUSINESS MAVERICKS | TUESDAY, FEBRUARY 10, 2015
[Engineering] Is Native Advertising “The Only Online Advertising”?
'I ran across an interesting statement in Liv Longley’s post on Search Engine Journal. Her list of 3 Digital Marketing Trends That Will Start in 2015 reads like this: Video and image-based marketing will be very important — unless your particular audience is very interested in words over pictures. Mobile is how we get online most of the time — sites and outreach must be mobile-friendly and consistent. Native advertising is the only online advertising — wait. What??? What Is Native Advertising? In other words, it makes sense to see it there. What do you think? Will
BILL HARTZER | TUESDAY, FEBRUARY 10, 2015
[Engineering] Half the SEO Techniques Used 5 Years Ago Are Now Spam
The search engine optimization industry has changed. Did you know that half of the search engine optimization techniques that were used only 5 years ago (maybe even 3 years ago) are now considered to be spam? I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings. And the ones that are acceptable won’t necessarily boost a website’s search engine rankings by themselves. 20 Search Engine Submissions. 20 Search Engine Submissions.
WRITTENT BLOG | TUESDAY, FEBRUARY 10, 2015
[Engineering] 9 Tried-and-Tested SEO Strategies for 2015
'Sound SEO strategies lead to online success and business growth, but with the web and search engines constantly evolving, it can be hard to know what those are. Prospects expect you to engage with them more actively and personally, and search engines like Google tend to take notice. Search engines find dynamic URLs (those with long ID numbers and “=” and “&” characters) difficult to crawl and index. Don’t Ignore Other Search Engines. While Google may be the king of search, there are signs that other search engines are gaining traction. Consider HTTPS.
WEBBIQUITY SMM | TUESDAY, FEBRUARY 10, 2015
[Engineering] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
68% of business buyers start their content sourcing at search engines and portals, 40% go to vendor websites (why, if only 9% trust them? 'As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community. Do consumers actually listen to brands? 21 Social Media Statistics. CMO ).
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 9, 2015
[Engineering] Did You Hear From Google Yet?
Whether or not Google gets knocked off the top of the search engine power list, whoever replaces it will also be interested in mobile-friendly websites. Mobile Marketing for Small Business google mobile devices mobile friendly responsive responsive website design and development search engine wireless 'Recently, Jennifer Slegg of the SEM Post wrote about Google continuing to send more warnings about non-mobile-friendly websites to webmasters. The first wave of warning emails has been followed by another, and there are indeed some sites starting to suffer in their rankings.
SOCIALNOMICS | FRIDAY, FEBRUARY 6, 2015
[Engineering] Basic Social Media Optimization Tips That Can Make A World Of Difference
YouTube: Not only is YouTube an enormous social media channel; it is also the second biggest search engine in the world just behind its parent company Google. 'Social media is one amazing media to communicate with the masses in real time. It can single handily turn your brand from a “nobody” into an “everybody.” While content plays an important role in your strategy, so does your appearance. Remember, first impressions are everything. Here are some general, easy optimization tips to set your social media marketing into complete success. Fill out your profile fields.
KIKOLANI | FRIDAY, FEBRUARY 6, 2015
[Engineering] Fetching Friday – 28 Top Posts on Marketing and Productivity
Search Engine Marketing. 'Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Content Curation: How to Easily Find Great Content to Share by Michael Stelzner. New Data: What Types of Content Perform Best on Social Media? by Andrea Lehr. You Don’t Need to Be a Brand Publisher to Win at Content Marketing by Ronell Smith. Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact by Adam Toren. Productivity.
SOCIALNOMICS | THURSDAY, FEBRUARY 5, 2015
[Engineering] Tweets to show up on Google search results
Engineers from Twitter and Google are already working on the arrangement, said the people, who asked not to be identified because the deal isn’t public. 'Bloomberg reported yesterday that Twitter has struck a deal with Google to make its 140 character tweet updates more searchable online. This agreement comes from an effort by Twitter Chief Executive Officer, Dick Costolo, to make tweets seen more by non-users and generate more advertising revenue from a larger audience. The two companies had a similar deal from 2009 to 2011. Article from bloomberg.com and mashable.com.
SOCIALNOMICS | THURSDAY, FEBRUARY 5, 2015
[Engineering] 5 Ways to Destroy Business Credibility in Less Than One Minute
Google Search Engine Social Media Wikipedia 'Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University , 75% of users admit to making judgments about a company’s credibility based on a website’s design. Moreover, there is mounting evidence that brands with little to no social media marketing are more likely to suffer from poor online conversion. Is your website slow? Not mobile-friendly? Unsecure? 1) Lacking Social Media Presence. 2) Poorly Designed Website. 3) Slow Site Speed. 4) Non-responsive Design.
PROBLOGGER | THURSDAY, FEBRUARY 5, 2015
[Engineering] Looking to Guest Post on Authority Sites? Here’s How to Find the Best Blogs
If you are interested in publishing on a site primarily for SEO linking purposes, then you’ll want to be sure anywhere you post allows the search engines to follow links. Note: If you’re not publishing for SEO (search engine optimization) purposes, then don’t worry about this step. 'This is a guest contribution from. It’s no secret that getting your content published on the most popular and highly trafficked blogs in your niche can do a lot to grow your business. However, if you’ve ever tried to land these guest blogging spots, then you also know it’s not the easiest thing to do.
SMALL BUSINESS MAVERICKS | THURSDAY, FEBRUARY 5, 2015
[Engineering] Guest Posts Start A Reader Journey
Search engines filter the massive number of sites to present a probable category of what we are looking for, but with so many options, it is easy to click somewhere else. 'Your guest post is the beginning of a conversation. chance to connect. — Henneke Duistermaat. Copyblogger recently had a great article by one of my favorite writer/mentors, Henneke Duistermaat. Her look at the potential of guest posts points out that there is a journey involved for the reader, one that goes like this: your guest post catches the reader’s attention. Frustrations Are Roadblocks.
SOCIALNOMICS | WEDNESDAY, FEBRUARY 4, 2015
[Engineering] Uber to open robotics research lab in Pittsburgh
” They say the company has hired talent from Carnegie Mellon University’s Robotics Institute, including lead engineering and commercialization experts. Sources tell us Uber is hiring more than fifty senior scientists from Carnegie Mellon as well as from the National Robotics Engineering Center , a CMU-affiliated research entity. They have already hired a number of employees and made moves to outfit them with software, including a multi-hundred-thousand dollar investment in third-party engineering workstations. Article originally published on TechCrunch.com .
CONVINCE & CONVERT | TUESDAY, FEBRUARY 3, 2015
[Engineering] How to Produce a Podcast
If you have an idea for a show, or would like to talk about having us produce your podcast, email us) All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. And lastly, take a look at our MarketingPodcasts.com site, and the first and only search engine for marketing podcasts. 'Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode ). Because… 4.
MINDJUMPERS | TUESDAY, FEBRUARY 3, 2015
[Engineering] Twitter Aim to Regain Momentum with New Video & Group Message Features
Remember to Search Engine Optimise (SEO) and amplify with Paid. 'Last week Twitter launched the new video feature making it possible for users to easily capture and share videos without leaving the app. The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. Furthermore, a new group direct message feature was added, which appears to be an invite for the mobile-focused millennials who seem to prefer group messaging apps such as WhatsApp (another Facebook property via acquisition) as well as Snapchat. Flexibility.
SOCIAL MEDIA STRATEGERY | MONDAY, FEBRUARY 2, 2015
[Engineering] Is Our PR Community Part of the New Pittsburgh or the Old One?
Even in our own city, it’s the startups in the East End, or the CMU engineers, or the foodie restaurants that are opening up who get all the attention for the “new Pittsburgh.” 'This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. And people around the country are taking notice. and Chicago. People who care more about making an impact rather than getting a promotion. The potential is there.
BILL HARTZER | MONDAY, FEBRUARY 2, 2015
[Engineering] Directory Owner Charges $1,000 to Remove Low Quality Links
'As you probably know by now, one of the search engine optimization services that I am heavily involved in is cleaning up low quality links to websites. link building Search Engine Optimization If your website has been hit by any of the Google Penguin algorithm updates, then most likely you have links pointing to your website from a low quality directory. One of those low quality link directories is shown below, in a screen shot. One directory owner, though, is cashing in on link removals. And he charges $5 a link. To: “Client Name” Priority: Normal. you own? >.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 2, 2015
[Engineering] Why Is Your Business Local?
It provides excellent content, for instance, that search engines look for. It triggers long tail keyword strings and other search engine optimizations. In a way, the search engines are looking for local, too. 'Seth Godin recently discussed the end of geography as a limitation for a business. He has some good points because the advances in technology have erased the barriers holding us back from accessing most of the globe. If technology can reach it, you can get it. ” The Special Case For Local.
T2 SOCIAL | SUNDAY, FEBRUARY 1, 2015
[Engineering] How Web Directory Listings Will Boost Your Business
Free website directories offer the easiest way to get high ranks in Google search engine results. Web directories enable your website to get indexed by major search engines like Google, Yahoo and Bing. 'Modern entrepreneurs understand various strategies of their business in depth. They are also aware of various marketing strategies to create a good brand name. Hence, the need for web directories is there in recent times. There are many web directories that are available today. For example, Google+ has around 250 million users that are reaching great heights in their businesses.
BILL HARTZER | SUNDAY, FEBRUARY 1, 2015
[Engineering] Super Bowl XLIX Advertising Insight: Papa John’s Needs an SEO Firm
Search Engine Optimization Tip: Link to Your Real Home Page Only You already know that links to your web pages are. Search Engine Optimization 'Today, as I was browsing the web for some Super Bowl XLIX Advertising insights to post here on my blog, I came across one of the advertisers’ websites, Papa John’s. While looking at the Alexa What’s Hot page this afternoon to see what everyone on the web is viewing right now, I noticed something interesting: the entry for Papa John’s home page includes an index.html file in the URL. could only guess.
PROBLOGGER | SUNDAY, FEBRUARY 1, 2015
[Engineering] 3 Tips for Accelerated Blog Growth & Online Visibility
Include keywords in your blog post title to help with your search engine rankings. Adding keywords to your headline is not just good for helping your website show up in Google, but it is also a proven method of increasing the click through rate (CTR) of your search engine snippet. In the past, obtaining visibility in search engines for your website was achievable with a few simple “SEO techniques” However, times have changed. Search engines are getting better at analysing actual social signals, including shares, re-tweets, and links to your content.
ARI HERZOG | FRIDAY, JANUARY 30, 2015
[Engineering] Who You Are
There were 371 sessions who found me from a search engine when resulting keywords showed my site as a relevant link. 'According to Google Analytics , 923 people visited my blog during the month of January 2015. With a wonderful 7% bounce rate (indicating 93% of you are reading more than one page), there was a total of 1,115 sessions. session is a visit. If you visited my blog every day, that’s 30 sessions. If you visited once, that’s one session. Many returned. Most of you came here from desktop computers. show 101 using the Apple iPhone and 36 with the iPad. Is that you?
KIKOLANI | FRIDAY, JANUARY 30, 2015
[Engineering] Fetching Friday – 20 Posts on Marketing and Productivity
Search Engine Marketing. 'Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin. 10 Ideas to Inspire Your Next Blog Post by Liz Jostes. Key Digital Marketing Skills Students Don’t Learn In College by Lee W. Frederiksen. The Scientifically Proven Best Time to Think and Write Creatively by Neil Patel. Social Media Marketing. Barnes.
IDACONCPTS | THURSDAY, JANUARY 29, 2015
[Engineering] Big Data for Small Businesses [Infographic]
For example, Google Maps is an amazing tool that can be leveraged efficiently by small businesses in the real estate, construction, architecture, and engineering fields. 'One of the biggest tech buzzword from 2014 was big data. There There was no IT conference or IT consultant not talking about the benefits of big data. But what exactly is “big data”? This term is used to describe a large amount of organized or unorganized data so overwhelmingly large that it is not possible to process using traditional ways. On the other hand, some small businesses may not generate big data.
WRITTENT BLOG | WEDNESDAY, JANUARY 28, 2015
[Engineering] 7 Writing Strategies to Boost Traffic on Your Blog
Is every single post on your blog completely and correctly search engine optimized? Two to three updates weekly is usually sufficient, but if you really want people and search engines to take notice, once or more daily is the way go. It’s what gets people to your content from search engines, social media sites, and other blogs. For example, you can list the top blogs, experts, or resources in your industry and turn it into a quality blog post that your audience and search engines will appreciate, like this one by Kristi Hines. 'Image source. Optimize old blog posts.
SPIN SUCKS | WEDNESDAY, JANUARY 28, 2015
[Engineering] Offsite Content Marketing: Six Tactics to Reach New Audiences
It builds your authority in the eyes of Google, which is very, very important for search engine rankings. You will get an extra gold star in search engine rankings because of it. 'By Gini Dietrich. Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Two ends of the spectrum and lots of smart comments in between.
SMALL BUSINESS MAVERICKS | TUESDAY, JANUARY 27, 2015
[Engineering] Link Building Is Not Dead — Just Different
'There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Those calling link building “dead” are talking about the artificial manipulation of factors to fool a search engine into thinking the site has value. Link building should never be about artificial manipulation to fool search engines. Link building is supposed to be a careful cultivation of legitimacy that enables the search engine to recognize the value of the page and site.
BILL HARTZER | TUESDAY, JANUARY 27, 2015
[Engineering] Using Structured Data? Your Website Could Lose Traffic to Google
If you search for: define:search engine optimization. Related posts: Schema.org Use May Infringe Upon Search Engine Patents As you probably know by now, Google, Bing, and Yahoo! Search Engine Optimization: Recovering Lost Traffic and Links on your Website Wouldn’t it be great to be able to magically discover. Google Search Engines 'If you are using structured data on your website, or marking up your website’s code using schema.org code, it could ultimately cost you page views and visits from Google. Let’s look at a specific example.
SPIN SUCKS | TUESDAY, JANUARY 27, 2015
[Engineering] Content Distribution: Eight Ways to Gain New Readers
While it isn’t a great social network for, well, being social, it does wonders for search engine optimization. 'By Gini Dietrich This whole digital world is a funny beast. Just when you think you have it figured out, it changes. am often asked, “How do I promote blog posts and distribute my content?” ” because what worked in 2010 no longer works today. Of course, the answer is often “it depends,” which is a crappy answer, but one size does not fit all. You definitely have to test what works for your audience and keep evolving as it changes. told you.
PROBLOGGER | MONDAY, JANUARY 26, 2015
[Engineering] Blogging and Privacy: How to Blog Authentically Without Losing Your Voice
For search engine reasons, I don’t use my husband’s name and I have given him and our children little nicknames I use instead. 'Laura Tremaine’s blog is called Hollywood Housewife because she is just that – married to a movie producer and living in LA. longtime blogger, she’s learned how to balance honest storytelling with keeping her husband, her family, and their life together somewhat incognito. Always only a Google search away from film fans, Laura has erred on the side of caution when it comes to sharing her tales, but manages never to lose the heart of them.
JACOB MORGAN | MONDAY, JANUARY 26, 2015
[Engineering] Evolution of the Organization Pt. 1
Sales should be speaking with product development, marketing should be speaking with customer service and support, and engineering should be speaking solution delivery teams. 'This concept and visual was taken from my new book, T he Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. few weeks ago I introduced the concept of The 14 Principles of the Future Organization which outlines the crucial characteristics that organizations must have in order to succeed in the new business landscape that we are seeing emerge. Workforce. Adaptation.
WRITTENT BLOG | SUNDAY, JANUARY 25, 2015
[Engineering] 7 Myths You Believe About Freelance Copywriters
Search engines are not pretty effective at semantic search. 'While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters ? There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background. They Aren’t Professionals. What can you do?
TWIST IMAGE | SUNDAY, JANUARY 25, 2015
[Engineering] Real Brand Storytelling
He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association ), serves as an advisory board member of Search Engine Strategies , the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice , Monetate , Nomi , TagMan , and more). search engine strategies. 'Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have known Bryan Eisenberg forever. There were message boards and email lists. and Always Be Testing. He''s done much than that.
CONVERSTATIONS | FRIDAY, JANUARY 23, 2015
[Engineering] 6 SEO Hurdles for Retailers and How to Beat Them
'Written by Larry Alton Search engine optimization (SEO) techniques are best practices that help move your website (or web presence) to the top of the results when people search for “your” keyword(s) in Google or another search engine. It’s not out to get you, and if you follow the best practices for SEO by Search Engine Land , it can substantially boost your business. Local SEO (LSEO) is the same thing, but it incorporates geo-targeting. You might have numerous product descriptions that are nearly identical, constantly shifting inventory, and other obstacles. Marketing
KIKOLANI | FRIDAY, JANUARY 23, 2015
[Engineering] Fetching Friday – 24 Posts on Marketing and Productivity
Search Engine Marketing. 'Fetching Friday is back for week four of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 50 Amazing Resources That Will Make You a Better Writer by Jeff Haden. Reasons Your Small Business Should Start a Podcast Today by Dan Newman. Think Like a Journalist to Create Compelling Content That Gets Noticed by Pratik Dholakiya. Ways to Recycle Your Blog Posts Into Other Content Formats by Will Blunt. Social Media Marketing. Productivity. Distracted?
SOCIALNOMICS | THURSDAY, JANUARY 22, 2015
[Engineering] The Way Data is Changing Small (and Large) Businesses
Google is probably one of the biggest players in information playfield; by being by far the most widely used and popular search engine it manages to collect, analyze and store a veritable goldmine of information. 'Data is the big transformative element of society today. We are living in post-industrial world – and it means that it is the data, not material goods, that lies at the basis of, well, everything. But just because we have a lot of data it doesn’t mean we know what to do with it. Here are ways you can do it. The last is usually the arrangement that is struck. Sounds illegal?
SOCIALNOMICS | WEDNESDAY, JANUARY 21, 2015
[Engineering] 3 Scientifically Proven Reasons Why Collaboration Empowers Your Social Media Marketing
Be it that brilliant engineer who cracked a tough product fix or that colorful super fan who can’t stop raving about your brand, bring them on board to take your social media marketing from “satisfactory” to “superb!”. 'Most organizations have just one person (in-house or outsourced) that manages their social media efforts. And that person would not only handle social media updates; there would probably be a bunch of other things on the side that they would also look after. Wrong. Social media deals with people, not just one person. Collaboration Leads to Inspired Action. The result?
WRITTENT BLOG | WEDNESDAY, JANUARY 21, 2015
[Engineering] 5 SEO Writing Techniques to Consider in 2015
It might be 2015, but content and search engine optimization still go hand in hand. As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Ideally, your outline will contain three elements: a search engine optimized headline that packs a punch, a hierarchy of keyword-rich subheadings, and your main message/thoughts/ideas for that piece (you will forget later). This might seem obvious, yet a lot of businesses today are still churning out articles for search engines.
SOCIALFISH | TUESDAY, JANUARY 20, 2015
[Engineering] A Culture of Content
“When content becomes an ingrained part of an organization’s culture, content strategy functions like a well-oiled engine, producing, circulating, and begetting content, creating numerous efficiencies in the process. 'Really like this Altimeter deck. Click the webinar link for a replay. In this 1-hour webinar , learn how companies evangelize, reinforce, and institutionalize the importance of content throughout and beyond the marketing organization. Rebecca Lieb and Jessica Groopman share findings and recommendations from their report, Culture of Content.”
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 19, 2015
[Engineering] How To Sabotage Your Marketing Efforts
think it’s like the many parts of an airplane: you have to have both wings, the body, an engine, steering, wheels, and a lot of other essentials all working together as a single machine or it won’t fly. 'You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. Seth Godin is of the opinion that many customer service departments are set up to say “ Please, go away ” instead of actually providing customer service.
PROBLOGGER | MONDAY, JANUARY 19, 2015
[Engineering] Stay a Step Ahead on Social Media: Tips from SMX Social in Las Vegas
He blends a skillful mix of strategic search engine marketing, conversion rate optimisation, content marketing and pay-per-click advertising. 'This is a guest contribution from Paul Zubrinich of Little Web Giants. Late last year, I returned from the biggest social media marketing conference in the world, SMX Social in Las Vegas. There were experts from all fields of social media and a wealth of new ideas floating about. Here are some of the takeaways. ROI is more than conversions. Facebook News Feed is like email with a 100% open rate” – Beth Horn, Facebook. Think about this scenario.
KIKOLANI | FRIDAY, JANUARY 16, 2015
[Engineering] Fetching Friday – 32 Posts on Online Marketing and Productivity
Search Engine Marketing. 'Fetching Friday is back for week three of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Book Writing Productivity Hacks by Nicholas Carlson. FORCEdraft Doesn’t Let You Quit Writing Until You Hit Your Goal by Tori Reid. 25 Reasons Your Business Should Switch to WordPress by John Rampton. 12 Proven Ways Your Copy Can Get More Conversions by Chad Rucker. Dead-Simple Ways to Improve Slide Decks by Erica Mcgillivray. Social Media Marketing.
SMALL BUSINESS MAVERICKS | FRIDAY, JANUARY 16, 2015
[Engineering] How Would You Spend 30 Minutes On Social Media?
You can lump some of them together, as Kevan Lee does on Search Engine Journal, but there are distinct responsibilities: Curating. There are good ideas in the Search Engine Journal article and I hope you find them helpful. 'Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. Twelve Things Social Media Managers Do. There are at least a dozen tasks that any good social media manager has to maintain. Crafting. Posting. Scheduling. Measuring. Analyzing. Responding. Listening. Engaging. Helping. Planning. Experimenting.
CONVINCE & CONVERT | THURSDAY, JANUARY 15, 2015
'InboundWriter forecasts how your content will perform based on real-time analysis of your site, your competition, and search engine behaviors. Visit inboundwriter.com to learn more. yz (Hidden) Content Pros Sponsors
TWIST IMAGE | THURSDAY, JANUARY 15, 2015
[Engineering] Sometimes Data Is Just Data
Not only that, but which brands have done that coupled with an engine of marketing that has leveraged those results to make their marketing cost less and be more effective? 'So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. Then - only a few weeks later - a news item gets published on Quartz titled, Facebook data know you better than your own mother that states: "a new study conducted by researchers at the University of Cambridge and Stanford University. brand.
SMALL BUSINESS MAVERICKS | WEDNESDAY, JANUARY 14, 2015
[Engineering] A Helpful Guide To Free SEO Training
'It’s becoming a standard need for businesses of any size — the whole Search Engine Optimization thing is no longer the realm inhabited by the computer geeks. Everybody should understand enough of how the internet works to utilize SEO, even if all you are doing is trying to find something. For a business, though, SEO skills are increasingly sought among employees. There’s a challenge to this because the SEO of today is not the SEO of past years, so unless you have been keeping up with the changes, your skills are outdated. The trick is knowing what’s most helpful.
SOCIALFISH | WEDNESDAY, JANUARY 14, 2015
[Engineering] The Best of Association Social Media 2014
Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers (ASCE) . 'So here we are, in a new year. And what a year 2014 was. Lindy’s happily ensconced at ICF working on some really awesome public health projects. I am now consulting under my new practice Culture That Works with Jamie Notter, where we work with all kinds of organizations on internal (employee) and external (member/customer) engagement and culture change related to technology change. Jamie and I wrote another book (out soon! You will hear lots more about it!). Centscere. Teem’d.
SOCIALNOMICS | TUESDAY, JANUARY 13, 2015
[Engineering] Infographic: 11 Essential Ingredients Every Blog Post Needs
New content is the key to whipping out competitors in the search engine’s result page. This is for the prime reason that online marketers want to see their posts in top search engine results. 'It does not matter whether a business is a small or a multinational enterprise. Blogging is without a doubt integral to online content marketing techniques and strategies for a myriad of reasons. In detail, here are the four major accounts why online marketers need to blog as far as promoting a business is concern: 1. To drive traffic to one’s website. To escalate SEO or SERP. Content.
SMALL BUSINESS MAVERICKS | TUESDAY, JANUARY 13, 2015
[Engineering] How To Multiply Content and SEO From One Event
People who are searching by typing in a question about the subject will be brought to the page that answers the question if the search engine can identify it. 'There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Think of it as a big box of stuff you can unpack, label, and put where it can be used. Unpack The Content From The Event. There has been a lot of information generated for your event, right? How would someone looking for information ask about it? Label Each Page Correctly For SEO.
SOCIALNOMICS | TUESDAY, JANUARY 13, 2015
[Engineering] How to Generate the First Customers for our New Online Startup?
The following step was learning about SEO (Search Engine Optimization), which basically is like working with search engines (Google, Yahoo! 'At the time of starting –as also happened to us—, most of the founders of an Internet startup focus primarily on the server’s technology, database and graphic interface. We really believe that, as our work is going to be brilliant, users will love to come by themselves. No matter how spectacular our online development is: unless we have visitors and customers, it is not worth it. It is physical work. Use personal media. Results measurement.
WEBBIQUITY SMM | TUESDAY, JANUARY 13, 2015
[Engineering] 19 More Outstanding Social Media Marketing Guides
How To Choose The Right Social Media Networks For Your B2B Business by Search Engine Land. 'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content. What are the best and worst times to post updates? Thank goodness!).”
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 12, 2015
[Engineering] Optimize Your LinkedIn Efforts
'Search Engine Journal has consistently been a source of good ideas. You may already have done some of the tips in Search Engine Journal’s list, and I hope you have. Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. These are helpful suggestions that may be exactly what you are looking for: Learn how to unsubscribe from blog posts and unclutter your inbox. Changing the frequency of a group digest can make life less hectic. Seeing where you rank can help focus strategies. is a good idea.
PROBLOGGER | MONDAY, JANUARY 12, 2015
[Engineering] 10 Simple Hacks That Will Increase Your Blog Traffic
There are a ton of things you can do to your blog to make sure that your content looks as good as possible when it’s shared on social media or picked up by search engines like Google. Back in 2010, Google engineer Matt Cutts announced that Google is now factoring site speed into search rankings. 'This is a guest contribution from Garrett Moon, co-founder of CoSchedule. Of course, you know that writing more blog posts will increase your blog traffic. If one blog post results in an average of 200 visits, then two blog posts should magically turn into 400 visits. Voila! Yes, up!
SPIN SUCKS | MONDAY, JANUARY 12, 2015
[Engineering] How Social Media Affects Search
Content Social Media andy crestodina Followerwonk Inkybee orbit media popular webinars search engine optimization SEO topsy webinar 'By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. Here’s the thing about this webinar. How Social Media Affects Search.
PAMORAMA | SATURDAY, JANUARY 10, 2015
[Engineering] 3 Proven Ways to Dramatically Improve Website Traffic
It must consist of information that your visitors will want to pass on to others because this will: Increase brand awareness Improve relationships with your audience Appear more in search engine results Cultivate stronger trust from search engines Build authority and thought leadership in your field Reduce bounce rates and increase the amount of time visitors spend on your site Did you know that content marketing creates 3 times more leads per dollar? 'Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. You have authority.
BILL HARTZER | FRIDAY, JANUARY 9, 2015
[Engineering] 35 Speakers to See at NamesCon 2015
” In the “Global SEO and Domain Name Preference” session, I’ll be presenting some of the results of my extensive Search Engine Marketing Study (New gTLD vs.Com Domains). 'From January 11 to January 15, 2015, the NamesCon 2015 domain name conference is being held in Las Vegas. I’m personally speaking in two separate sessions, and will be attending the conference all week. As with a lot of conferences that I’m attending and speaking at, I go through the list of speakers and hand pick a list of them that I think you should definitely not miss. President.
UNSPOKEN | FRIDAY, JANUARY 9, 2015
[Engineering] 4 Simple Ways to Build Up Your Email List
Getting prospective customers to your website via a search engine or advertising is no small feat; once they have arrived, ensure that they continue to receive your messages by having them sign up for your email list. 'For small businesses, the customer or client list is at the heart of the operation. The goal of customer recruitment is to keep them around for longer than a single sale or experience, after all. smartly built and maintained email list can ensure that your small business remains on the mind of your customers long after the initial interaction. Ask on your blog.
TWIST IMAGE | THURSDAY, JANUARY 8, 2015
[Engineering] The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)
You need look no further than the power of consumer reviews to tell a different brand narrative or e-commerce as an engine that allows consumers to "shop the brand" in a twenty-four hour cycle. When I think about what the media landscape might look like in the near-future, my focus has turned away from the engines that create awareness (i.e. Brands are looking at big data, in the hopes that mining these unique data sets will give them newer consumer segments or insights to create better advertising and engines of conversion. 'The consumer is changing. Correction. for money.
SOCIAL WAYNE | THURSDAY, JANUARY 8, 2015
[Engineering] Diversity in Tech, What’s Next? Collaboration and Capital
For college students, CODE2040 leads the way to provide Black and Latino software engineering students internships with top tech companies. 'Repost from my November 26th, USA Today Article : Wayne Sutton: Three questions about diversity in tech. Google kickstarted a movement among Silicon Valley and Bay Area tech companies when they released their diversity workforce numbers in mid-2014. USA Today has chronicled the many reports that followed from multiple tech companies this year, and hosted a series of interviews and events. One: will these companies start any diversity initiatives ?
SMALL BUSINESS MAVERICKS | THURSDAY, JANUARY 8, 2015
[Engineering] Is Your Site Self-Service?
search engines advanced search digital native digitally native customer online health checkup self-service site 'An interesting observation was made in Jennifer LeClaire’s CIO Today article about customer service trends. The observation is that today’s “digitally native customer” (those who are comfortable and competent with technology) prefers a site that is self-service to working with an agent. have to agree. If I want an answer about a company’s service or product, I’d much rather go on the site and get the information immediately.
PROBLOGGER | THURSDAY, JANUARY 8, 2015
[Engineering] SEO: The Must-Dos That You Just Can’t Miss
30,000 visits a month from search engines doesn’t carry nearly the same social proof that 30,000 Twitter followers does. It’s that first burst of activity – of social sharing and people emailing it around and links coming in – that set the stage for ranking success in the search engines. Those words are strong signals to search engines of how and whether to include your page in the search results. Links are still a huge part of how search engine algorithms rank pages, and without them, you’ll usually struggle to perform. But, it should.
TRADESMEN INSIGHTS | THURSDAY, JANUARY 8, 2015
[Engineering] From MAGNET: Attracting and Retaining Manufacturing Talent
Starting with middle school age students, these manufacturers are sending young scientists, engineers, technicians and machine operators to visit local classrooms and talk with students about their work. Many manufacturers are also sponsoring teams for the FIRST Robotics or Robobot competitions giving students valuable hands-on experience and also the opportunity to work as team members with engineers, technicians, and scientists to solve technical challenges. 'Each month we be feature a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network).