[Engineering] How do you Measure Success?
    Two questions that I always ask of every friend or client who either wants to get themselves or their company in to the digital game, whether it’s social media, mobile marketing, web design, search engine optimization or otherwise: What do you want to do and why do you want to do it? 'I save way more than I need to. ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. So, needless to say, there is a bit of an accumulation.
    [Engineering] 11 Elements of a Winning Content Strategy
    For gaining the most from its content marketing efforts, a business should be able to use various search engine optimization techniques in an effective manner. Its web developers should have good knowledge of metadata (a set of programming guidelines) and know how to use it properly, so search engines are able to find its content fast. This enables search engines to thoroughly crawl and index the site’s content. 'The traditional methods of marketing like radio, TV, billboards and print media require huge monetary investment. What is content marketing? Responsive web design.
    [Engineering] This Panda Update Proves You CAN Be Too Thin
    Matt Southern of Search Engine Journal says that with the New Google Panda Update Rolling Out, Google Takes Another Stand Against Thin Content , and we should see the results this week. think it’s good because it shows that search engines are getting better at filtering the thin, spammy stuff. search engines Google Panda google panda update Panda Panda update 'You know that old adage, “you can’t be too rich or too thin”? Well, Google disagrees. The operative word here is “higher” Higher quality = higher rank.
    [Engineering] What Your CMO Thinks of Your Content Marketing
    Here are the key-takeaways from the interesting (and sometimes shocking) CMO panel that consisted of Jascha Kaykas-Wolff of BitTorrent , Brian Kardon of Lattice Engines and Carol Meyers of Rapid7. 'When a CMO on stage at Content Marketing World’s 2014 conference admitted they had “never heard of content marketing”—in a room filled with the country’s best and brightest content marketers—there was an audible gasp. Content Marketing Doesn’t Stand Alone. The panelist’s statements on content marketing’s place in their organizations seemed to echo one another. Metrics Matter.
    [Engineering] What Is Your Media Really Trying To Do?
    search engine marketing. 'That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don''t know which half." " That saying is like some kind of beacon to the realities of waste, lack of analytics and "go by the gut" instinct that has enveloped advertising for decades. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
    [Engineering] How To Use Natural Keywords In Your Blog
    For all practical purposes, keywords are the words a user types into the search box for the search engine to find. Today’s search engines have the capacity look for those words and similar words then compare them to the content for relevancy. They are keywords, because they show up in the search box when your tribe types them in for the search engine to find. 'When someone tells me to “just act naturally”, it makes me feel self-conscious and awkward. Have you ever stared at a familiar word that doesn’t look right, even though it is spelled correctly?
    [Engineering] Social Media For Manufacturers
    'Rachel Kerstetter, PR Engineer. Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients’ industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating part of marketing. To simplify it just a little, we focus on the four areas where we see manufacturers receiving the greatest value: YouTube. SlideShare. LinkedIn. Blogs. To get the scoop, you can watch the webcast on YouTube and follow along on the slides below. Webinar: Social Media In Manufacturing.
    [Engineering] Why I’ll Keep Growing My Private Link Network After Google’s “Crackdown”
    Or Barry at Search Engine Roundtable. And that’s totally fine, because it’s their search engine. One way people can find links to your sites – even if you’ve blocked backlink checking tools (which we’ll cover below) – is to use blog search engines. 'In early 2007 I fell asleep on a bus home from college. had a weird dream that I saw Jane Copland, Rebecca Kelley and Rand Fiskhin (all of SEOmoz at the time) sitting at the front of the bus. started writing this blog post before hearing anything from Rand. Or Spencer at Niche Pursuits. P.P.S.
    [Engineering] 4 Tips for Brainstorming Solo
    Make best friends with Google, Jeeves, Bing, Safari or whichever Internet search engine you use. 'Most things in life are usually more fun with friends. But sometimes we’re forced to do things alone. You know, like go on job interviews, get out of bed, iron, online date – and brainstorm. Brainstorming is typically thought of as a group activity. mean, whenever I hear the word, I imagine a creative team – huddled around a white board – blurting out ideas. But, sometimes you’re the only one in the room and all the brainstorming is left up to you. Draw a mindmap. Then, just go from there.
    [Engineering] What Are You Optimizing? Keywords vs Topics
    Search engines are users because the engines are the navigation mechanism people use to get the information they are looking for. don’t think it really is an either/or scenario because SEO is both Search Engine Optimization and Searcher Experience Optimization. '“Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings, and this year’s analysis shows that content on top-performing sites is much more holistic and less keyword-focused.” Why The Topic Thing?
    [Engineering] ?6 SEO Myths BUSTED
    'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so. But according to some sources , including descriptive names or ALT tags for your images will also help with your search engine rankings. In actuality, the “engine” of search is constantly evolving – Google changes their algorithm 500-600 times per year.
    [Engineering] Why Your Blog Isn’t Growing and How to Make It A Success
    If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. 'This is a guest contribution from Gary Dek from  StartABlog123.com. Growing your blog’s traffic and revenue requires leveraging traffic and design strategies to build and retain visitors, eventually converting them into loyal readers and followers. Otherwise, you risk the chance of starting from zero after an algorithm update. The Cornerstones of Building A Following. You are not actively seeking growth. Collect emails.
    [Engineering] The Last Mile: Local Marketing Strategies That Work
    Search Engine Land looked at a recent study surveying 8,000 US adults by phone or online and as you’d expect, you have to know your customers in order to optimize your marketing. 'If you could talk to every person that walked into your business today, what would they tell you about how they got here? That final segment of the marketing journey — the “last mile” before conversion — is pretty important because that’s where the final decision was made to commit to your business by purchasing what you offer. The Value of Responsive Web Design.
    [Engineering] How to Use Content Curation To Grow Your Online Presence
    Not by starting a search engine, perhaps, but by finding, sorting and providing pertinent information to those who are interested in the topic your company addresses, otherwise known as content curation. Content curation surrounding plumbing topics will help you spread the word about your store, get more calls and maybe even improve your search engine ranking. 'Guest post by Don Sturgill. ————-. In the not-too-distant past, information could be difficult to come by. The Internet changed all that. Grow Your Online Presence. The Tools You Need. Go ahead.
    [Engineering] Association Social Media: American Society of Civil Engineers
    ———————   Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. On the other hand, Twitter is where we find a lot of academics and engineering firms. LinkedIn is a community where we see a lot of entry and mid-career engineers going to seek advice and share information with colleagues.
    [Engineering] Making Connections Like the Railroad
    'As you head west on I-80 coming into Nebraska from Iowa, you see two a monument presenting two iconic locomotive engines. The way the transcontinental railroad was making connections in commerce and communities across the nation was like a precursor to the Internet today. While yesteryear’s train tracks were laid from coast-to-coast and border-to-border, the tracks we lay these days are of a digital nature extending borders from geographical limits. use several train and railroad “themes” here, with specific purposes. ConverStations. Small Biz Tracks.
    [Engineering] Your Brand And The Amazing Spiderman
    From Wikipedia : "An American billionaire playboy, industrialist, and ingenious engineer, Tony Stark suffers a severe chest injury during a kidnapping in which his captors attempt to force him to build a weapon of mass destruction. 'Last week, I went to the Montreal ComicCon. It was crazy, It wasn''t San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It''s a number that I just can''t wrap my head around. Growing up, I was a massive comic book (shocked, I am sure). How bad did I have it? had it bad. and kill some time. Weaving magical stories.
    [Engineering] 16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia
    "Google’s search engine has begun to understand concepts, relationships between concepts, and even more complex questions." " TIP: include #hashtags to make your social objects on networks more discoverable by Search Engines. 'If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Notice the bubble on its own, top left corner? Follow List. Share.
    [Engineering] IMTS 2014 Stats and Highlights
    'Rachel Kerstetter, PR Engineer. The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. Read the Press Release Here ]. was able to attend IMTS two days last week and the one main impression that I walked away with is that IMTS is a huge show. Although I made a point to visit all four halls at McCormick Place in Chicago (North, South, East and West), I regret that I could not see it all. higher than 2012. 2,035 companies exhibited.
    [Engineering] 7 Sources of Evergreen Content For Your Website
    Web Design and Search Engine Optimization evergreen content SEO website design and development 'What are you putting on your website? hope it’s content that is evergreen, which means that it stays relevant even if it’s been there a while, because that kind of content is going to bring in visitors again and again. But a lot of times we may overlook the evergreen content we already have because we are thinking it has to be new and different in order to be valid. Content That Doesn’t Expire. Some of these ideas are already created. You just need to put them online.
    [Engineering] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Blogs can provide additional in-links  - Once you establish yourself as a thought leader in a category, others will begin to link back to you and this will alert search engines that you must be saying something important. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do.
    [Engineering] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Blogs can provide additional in-links  - Once you establish yourself as a thought leader in a category, others will begin to link back to you and this will alert search engines that you must be saying something important. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. Here are a few good reasons you should consider a blog for your company: Websites are mostly static  - Once a contractor has been to your website, why does he need to go back? He knows who you are and what you do.
    [Engineering] 5 Myths about Copywriting You Believe
    The last time I checked, when you write copy, you’re writing for people to convince them to purchase a product, not for search engines. Not some nit-picky search engine spider who likes bolded, frequent keywords and robotic, unemotional writing. 'Someone, somewhere, once said something that was untrue. Maybe the person said it in jest, or maybe the person said it out of his or her ignorance, but the person said it. Someone else heard what that person said and then repeated it to others. And then those guys repeated it to even more people – and then the chain continued eternally.
    [Engineering] What Are You Doing to Drive Opted-in Emails?
    Write for people and search engines  - Yes, your message is ultimately for people, but search engines help spread the word to others looking for similar information. 'Let’s face it, we’re all in this for the same reason. To talk with people who share the same interest and could possibly be or refer us a new client. So in order to get them to give up their email, we better come up with some interesting and helpful stuff that will make them want to be in our book for future gems. It’s not only what you have to say, but how you say it. Everyone loves a laugh.
    [Engineering] Why is your content strategy failing?
    Filling in these fields will help your content get noticed in the search engine results. 'It is important to understand that it is not enough to just have a content marketing strategy in place. It should have the ability to make a difference in your organization, and should also help in attracting new members. Planning out an effective strategy that does both the jobs well can be difficult, and may not necessarily hit all the right chords amongst your consumers. Don’t make these blunders. Taking your content marketing team too lightly. Inconsistency in posting content.
    [Engineering] The What, How and Why Of Website Usability Testing!
    Digital Leadership Featured Search Engine website design Website Testing Website Usability Testing 'Usability is the core of any design and development project, it is at the forefront of most designer’s mind, something considered by both back-end and front-end developers and is there in the list of a marketers, SEO professionals and content creators. Usability tests can uncover problems with website design and functionality mostly the navigation issues, highlight overall design effectiveness, determine content relevance, and assess customers’ ability to complete critical tasks.
    [Engineering] 7 Awesome eCommerce Platforms For Small Businesses
    Some out-of-the box features offered by PrestaShop include catalog management, search engine optimization, responsive themes, promotional tools, multilingual shopping cart, recently viewed products option, payment extensions and international shipping. 'The ‘click and order’ trend is undergoing a major shift. As consumers increasingly turn to their PCs, smartphones, tablets, etc. to make buying decisions, small businesses are starting to realize the need to keep up with online operations to cope with the plunges and peaks of consumer demand. The solution? An online store.
    [Engineering] 6 Internal Links Your Site Should Have
    But, as Ben Acheson points out on Search Engine People Blog, “ 6 Ways to Use Internal Links (The Next Key SEO Tactic?) ” it’s getting even more important. Since search engine algorithms keep updating to weed out spammy links to other sites, it makes sense to optimize the links you have on your own because there’s no good reason not to and at least 6 reasons to do it. 'Did you know that internal links are powerful SEO tools? “Sure,” you say, “I learned that way back at the beginning.” Always.
    [Engineering] 7 Roles of the Savvy Content Marketer
    The builders, designers, engineers, and IT folks hate brainstorming meetings because its when the marketers parcel out ideas for them to execute. 'A content marketer is a different species of professional. I’ve been helping businesses market themselves for 18 years and have seen the marketer evolve since the early 90’s. They went from direct mail specialists to media specialists. Media professionals split and evolved into cable, broadcast (back when there were only 3 non-cable channels), radio, print, and billboard experts. Recently, I was asked to describe the ideal content marketer.
    [Engineering] SendinBlue Review – Small Business Pricing with Enterprise Features
    It was released publicly back in 2012 to give users their own attention-generating engine that powers marketing campaigns. 'Just recently, I saw a long conversation on Facebook where someone asked if there were any good email marketing platforms outside of the top two or three that everyone seems to be using. This person was looking for a platform that had not been pummelled by hackers lately, keeping well-known email marketers down for days at a time. Around the same time, I was contacted about a sponsored post from an interesting email marketing platform. SendinBlue. SMS marketing.
    [Engineering] Google+ Communities: Amplify Your Content In Search
    If there is one clear takeaway from this episode, it is that Google+ communities are searchable, micro-engines that can amplify your content withn search. 'Listen to the Episode Below (0:34:29). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. This is Episode 8 of  This Old New Business  weekly  business podcast with Jeff Korhan. Earlier this year Social Media Examiner released an extensive social media marketing industry report that revealed learning Google+ was a top priority for businesses. This thing is different.”. Tweet this.
    [Engineering] SEO and the Stock Market: How to Profit from Google Penalties
    The first thing we need to do is find companies which make money primarily via a website, are listed on the stock market, and receive a large portion of their website traffic from search engines (such as Google). I’m primarily looking at companies in the “tech” field because they’re more likely to be companies that care about search engine traffic. The next step is to look at the companies in more detail to see if they do actually get a large portion of their traffic from search engines. When Panda 4.0 Could you get rich trading their stock? Airbnb.
    [Engineering] When TV Becomes An Accessory To YouTube
    Think about Facebook and Instagram , and what they will have to do to build a similar engine of advertising. 'Everyone is talking about video. Have you noticed how on Facebook , some videos in your newsfeed start on their own now? You don''t have to click on them. They just start. For some, this is very upsetting and disruptive to the Facebook experience. If this is you, step aside. You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. " Don''t frown. google.
    [Engineering] 9 Tips to Spot Amazing Blog Writers
    SEO best practices continue to change drastically, which is why it’s most important to hire someone who’s committed to keeping up with the pulse of search engines. 'Image source. Fear of terrible content. bet you’d be lying if you said you weren’t afraid of the repercussions of bad blog content. Major brands constantly make the news for social media posts and content marketing gone horribly awry. While  71% of marketers may be increasing their content, the smart ones are being selective about the quality and quantity they publish. Writing Samples. SEO Knowledge.
    [Engineering] Get Social in Promoting Your SEO Talents
    For too many companies, SEO (search engine optimization) is put on the back burner while other tasks come to the forefront. As all too many SEO consultants can tell you, a sizable number of companies fail to fully understand the power of search engine optimization and how it can raise a company’s online profile on Google and other search engines. 'If you are an SEO consultant, whether running your own company or one of a number on a team, your services can be of great interest to many overseeing businesses. Why Do I Need Social Media Partnered with SEO?
    [Engineering] Are You Social Enough For a Successful Career?
    Whether you’re in the market for an engineering job, a sales job or a customer-service based job, social media can help. 'More and more companies are actively engaging in social media to grow their business, scope out their competitors and hire new people to bring on board. According to popular professional social media platform LinkedIn, 81 percent of small and medium-sized businesses are currently using social media, and this number is only rising. Social media comes in very handy when it comes to searching for a job. Ways social media can help you find a job.
    [Engineering] Why Sustainable Competitive Advantage is so 1990
    Or if she got interviews, she didn’t get offers because they want to know about things like search engine optimization, big data, social, and she had never had to learn any of that stuff.  'I had a chance to catch up with Columbia Business School professor and fellow author, Rita McGrath to discuss her latest book called – The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business  (Harvard Business Review Press, 2013). Tell us why sustainable competitive advantage really a failed notion these days? And you should keep doing them.
    [Engineering] 5 Defenses Against Negative SEO
    It shouldn’t even be a thing, but as Neil Patel points out on Search Engine Journal, “I admire your innocence and honesty. 'Do you know what negative SEO is? It’s the manipulation of SEO techniques to damage a competitor’s rankings. But yes, people are doing this. This is real, folks.” ” So he wrote The Top Five Ways to Defend Against Negative SEO. There are a lot of ways that negative SEO can happen, and there’ll be a lot more that the black hat guys think up in the future. The Top Five Defensive SEO Weapons. Monitor backlinks and site speed.
    [Engineering] Apple Watch: Transforming Apple into a Luxury Fashion Retailer
    'While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […]. The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li. Gadgets Retail Wearables apple apple store apple watch fashion IoT retail style wearables
    [Engineering] 72 Hours Only: How to Become a Podcast Millionaire
    One thing I learned about a year ago was that you can easily rank for pretty much anything you want in the iTunes search engine. People who like Search Engine Land, Search Engine Journal and Hubspot are likely to be interested in ViperChill so I targeted them with an introduction to my blog. 'I recently did something I’ve never done before: Whipped out my credit card in the middle of a packed club and punched my digits into an order form to purchase a WordPress plugin. It has nothing to do with writing, however. Whichever comes first. Just 300 Copies Left.
    [Engineering] Is There A Perfect PPC Account Structure?
    Contributor Sam Owen explores the discussion on Search Engine Land where he asks the question, “ What’s a Good PPC Account Structure, Anyway? 'If you have been trying to figure out PPC accounts, you’ve probably been in on some opinionated discussions. It’s kind of like asking which pizza is the best, don’t you think? Of course, everyone has an opinion. The problem is that pizza is a matter of taste or possibly diet restrictions, and PPC account structure is a lot less subjective. It’s still got enough variables to make your head spin, though.
    [Engineering] 5 Tips to Manage the Demands of Content Marketing
    Maybe they are part of the sales team, engineering, customer service, or the C-suite, but they are there, and they know stuff that matters to your audience. 'No time for content marketing? It might not be quite as demanding as you think. Businesses of all sizes are jumping on content marketing with gusto, but unfortunately many are lacking a logical and sensible plan to manage the demands that it places on an organization. Fortunately, there are many simple ways that brands can ease the pressure off their content marketing demands. While it’s an admirable pursuit, it rarely works.
    [Engineering] How to Know Our Website is Penalized by Google – Recovery Tips
    'Getting high quality links to a website is the best way to enhance site quality and visibility on search engine. Starting Symptoms that your website is Penalized There are so many Symptoms which clearly show that the website is penalized by Google or other search engine. But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. If we get good relevant links for a website then we are getting good rank, but if the links are spammy and duplicate or seem like lower quality than it is the biggest risk.
    [Engineering] Why people don’t get Google+
    There’s been a lot of buzz around how Google+ is a goldmine for Search Engine Optimization and it’s true. This post in Search Engine Journal points out that “ When businesses join Google+ they are given prime placement on the right hand side of search results, complete with photos and user reviews.” 'Google+ is a great social network. can’t count the number of people I’ve said that to and they didn’t really believe me. Maybe it’s because you just don’t get how it works or how to use it! Google+ is worth the effort.
    [Engineering] Why Social Media Engagement Numbers Suck (And What We Should Really Worry About)
    Finally, we must believe that, in order to accomplish that kind of shift in the way we work, we must be willing to look deeper than at one or two social networks du jour in order to engineer and realize that change. The 'It’s not really a new topic, but it keeps cropping up. Social media “engagement” numbers and “conversations” just aren’t living up to expectations. What happens in the wake of this kind of discussion? What’s going wrong here? In a word: perspective. Facebook Is Not The Gospel. Facebook has the most visible profile, sure. The end. Of course it isn’t. Please. ” 6.
    [Engineering] Does Your Personal Brand Help Your Employer?
    » Social Pros Podcast brand communities digital marketing search engine optimization social media Social Media Marketing social media strategy Social Pros 'Tweetable Moments Focus on what really is working. yegg Tweet This Playing with Experimentation Most people wouldn’t create a company that essential takes Google head-on, but Gabriel Weinberg is not most people. In 2007, when he was dissatisfied with Google’s search results, he started building his own solution, and DuckDuckGo was born. “I. Read the whole entry.
    [Engineering] YouTube and Vimeo video marketing: Ride the Next Wave of Content Marketing
    Not only is YouTube the world’s second largest search engine itself, but videos are great search engine fodder. 'Youtube and Vimeo video marketing are the two hottest advertising platforms online today. This is for a few very good reasons, namely that people are watching more and more video all the time as networks get faster and uncapped limits come into play. Taking advantage of YouTube and Vimeo video marketing should be your next step after mastering written content. Here are 5 solid reasons to start moving in that direction, along with advice on how to accomplish them.
    [Engineering] 9 Ways to Create Great Content
    Search engines reward unique content, as will your readers. If you use the same content in more than one place on the internet, search engines will mark it as plagiarism and not index one of your pages. If viewers have seen very similar content before, it doesn’t matter that the search engine brought them to your page. Publishing great content is the key to getting a high search engine ranking and getting attention from the audience you are looking for. 'Image source. It has the potential to introduce your ideas to thousands or even millions of viewers a day.
    [Engineering] [Podcast] Episode #23: The Question Every Content Marketer Should Ask
    Search Engine Optimization (SEO) is important because it’s likely that Google will be your #1 source of traffic for a long time. Why content marketing is the best approach to smart search engine optimization. '[link]. Push Me To Subscribe to the Pushing Social Podcast. Have you ever wondered if you were doing all you could to get more readers from Google? But, most folks are overwhelmed and confused with all of the lingo and techniques. We had a great time and I’m sure you’ll learn enjoy this episode. Enjoy. Show Notes. Why Content Marketing Fails.
    [Engineering] My Leadership Philosophy In A Nutshell
    We’re so busy covering our butts that we over-engineer, over-direct, and need 12 people’s input before we make a decision. 'As I’m on the verge of starting a new executive role, leadership has been on my mind a lot. It played heavily into the interview discussions I had, because great leadership is going to be critical in guiding the company’s next phase of growth. So, I thought a lot about my “take” on leadership, which has evolved a great deal over the past ten years or so. Here’s where I’ve ended up. Share the Credit. Harry S.
    [Engineering] Google Authorship Is Dead, Does It Matter?
    This markup helps all search engines better understand the content and context of pages on the web, and we’ll continue to use it to show rich snippets in search results.” Search Engine Optimization is like having a well-stocked kitchen that lets you cook what people are hungry for. In SEO we pay attention to what will be needed for the search engines and the quality of the data those search engines are looking for. SEO for Small Business authorship Google Authorship search engine optimization SEO 'Well, it finally has happened.
    [Engineering] 5 Tips to Turbocharge Conversions on YouTube
    It is also the 2 nd largest search engine in the world. 'With over 55% of the US market share, YouTube is the largest online video platform in the country. It offers marketers a very relevant demographic – adults aged 18-49 years of age who consist of 67% of the total audience on YouTube, as compared to just 24% of the total audience on primetime TV. Which marketer can possibly resist staying off of YouTube after a sampling of those numbers? Very few, is my bet. In fact, a study of the Interbrand. Read the whole entry.
    [Engineering] The Future of Work is Out Today, Last Chance for Bonus Content!
    ” As a reminder the bonus content includes: An Ebook I just wrote with the SVP of Engineering and Product at Elance-Odesk called:  Hire Fast & Build Things: How to recruit and manage a top-notch team of distributed engineers  (due out soon!); a great guide for anyone looking to build a distributed team (engineers or not). 'I hope all you had a wonderful long weekend! I’m very excited to share that my latest book  The Future of Work is now officially available for order wherever books are sold. appeared first on The Future Workplace. Resources
    [Engineering] Are You Ignoring this Important SEO Strategy?
    Search Engines are what you need, despite all the buzz about social media. If you are a search engine marketer,the tactic sounds technical, spammy, and secretive – it’s not worth your time. One great SEO strategy that works best in search engine marketing is making your website a valuable resource. But, this is not what search engine marketing is all about! The best SEO geeks at present focus on how they can please the people first, then, the search engine. 'This is a guest contribution from Al Gomez. So now what’s next? Perhaps Focus.
    [Engineering] 10 Ways to Land Your Next Job Through Social Media
    In addition to looking tech savvy, you’ll improve the search engine ranking for your own name when people search for you. 'Social media has revolutionized the way job seekers can find new opportunities. Earlier we, shared with you tools and apps that will give you the leading edge in the job search process by making your search more efficient. After you find all those great jobs to apply for, the work is just beginning. Here are resources and tips on how you can use digital tools and social media to stand out and land your next job. PREPARING FOR YOUR JOB SEARCH.
    [Engineering] Blogging for Business – Why it Works
    When you are making quality writers write content for the blog, they know how to write interesting articles while injecting the relevant keywords that is identifiable for your target audience and also let the search engines crawl your website with a greater degree of eagerness and direct a higher volume to the site. The meta tags and meta descriptions are arguable very important for any website to place its targeted keywords in a manner most reachable for the search engine crawlers. General Search Engine Optimization 'This is a guest contribution from Maria Mincey.
    [Engineering] The Future of Work Podcast, Episode 2: Stephane Kasriel – Creating Distributed Teams
    To learn more about distributed teams, why they are important, and how to create them I talked to Stephane Kasriel who is the SVP of Product and Engineering at Elance-Odesk; one of the world’s largest marketplaces for freelance employees. Stephane and I co-wrote an ebook together for Elance-Odesk called “Hire Fast & Build Things: How to recruit and manage a top-notch team of distributed engineers.” The concepts from that book are applicable to a variety of industries beyond just engineers. 'Click Here to Subscribe via iTunes. link]. The one stat you need to know. oDesk.
    [Engineering] Top 5 SEO Techniques That Will Hurt Your Business
    It has been revealed that search engines are in the move to eradicate the trend of using purchased links in websites. It will surprise you to know that Google and other search engine companies have a great team of workers whose sole obligation is to trace purchased links and flag them. The bottom line is that search engine teams will easily know if you have used purchased links or not. It is important to note that search engines are always on the lookout for unoriginal content, regardless of whether or not the site is owned by one person. Relying on Backlinks Alone.
    [Engineering] 10 Tips For Optimal AdWords Campaign Settings
    ” He has  written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. 'Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t  finish first. Target the languages the demographic in your location targeting speak.
    [Engineering] How To Make Print Stand Out in an Increasingly Digital World
    A lot of designers will go immediately to the computer, but we really like to engineer and conceptualize with pen and paper first. '“Why bother with print, when digital is what people prefer?”. Those of us who produce printed content hear that question a lot. And for valid reasons. Magazine subscriptions are down , newspapers are laying off staff , and big brands are shifting their ad budgets and away from print and towards digital. But it’s also true that as the amount of stuff in your mailbox goes down, you tend to pay more attention to what’s still there. The St. A: Definitely.
  • DEVUMI  |  TUESDAY, AUGUST 26, 2014
    [Engineering] 6 Steps to Get More YouTube Views Easily
    The YouTube/Google search engine prefers descriptive titles. 'We all want to get more YouTube views, an active audience that watches your videos is the whole point of the platform. How do you get more YouTube views as everyone else is trying to do exactly the same thing you are? Read one through these six steps to find out how you can get more YouTube views, and maybe have a viral hit or two. Steps to get more YouTube views! Optimize your YouTube video titles. Your YouTube video titles are probably the most important written aspect of your video. Use proper keywords in your tags.
  • ENGAGE  |  TUESDAY, AUGUST 26, 2014
    [Engineering] Breaking Silos: Help Spot Errors Before They Cause Problems
    In some respects, this process works just fine; however, when it comes to the overall user experience (UX) of a product, we can’t expect a UX engineer to do the research, report findings and build deliverables without a lot of team collaboration. The reason: The user’s experience runs across all touch points of a brand and requires that other people, in addition to an information architect or a UX engineer, be involved in the planning stages. In the interactive space, however, the industry functions a bit differently, and great creative solutions grow with collaboration.
    [Engineering] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    About the author: Ariel Applbaum is a Content Marketing Specialist at Radius, the data company that’s engineering decision science for B2B marketers. 'Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? My answer is certainly–yes! Background on the two social media sites. Lessons. billion users.
    [Engineering] The New Link Building Beginner’s Guide
    Chapter One covers the definition of link building, anatomy of a hyperlink, ways search engines use hyperlinks, how Google weights ranking factors, what you need to know about “no follow”, and how link building benefits your business. 'I know that readers of this blog are probably not beginners at link building, but it’s a good idea to quickly skim The Beginner’s Guide to Link Building by Paddy Moogan on Moz. The reason why it’s a good idea is because there just may be something you learn. Visuals, no overloaded pages, and easy to read. like it.
    [Engineering] How can Business Owners Enhance Their Success on Social Media?
    With the help of Google Authorship, a link to more of your content will appear in the search results, along with your photo that will capture the interest of search engine users. This is one of the smartest and easiest ways to optimize your content for the greatest search engine. 'It doesn’t matter whether you own a small business or you have already established a successful brand; the charms of social media can enhance everyone’s success! If you stick to the right strategy, it won’t be difficult to reach a greater audience and start turning your base of followers into profit.
    [Engineering] The 5 Step Formula for a Perfect Blog Post
    An effective blog contains the fresh and useful content that audiences want to devour and delivers it in a way that appeals to both readers and search engines. 'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. The topic is useful and new, or a fresh take on an old subject. Content is broken up with subheaders. Powerful action words are interspersed with facts and stats. Paragraphs are short. Use them.
    [Engineering] How to Optimize Your Content for Authorship Success
    In addition, authors can cross-check proper authorship implementation and troubleshoot with engineers if there are any issues. 'This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. . How do we know?
    [Engineering] How to Increase YouTube Engagement [Infographic]
    t is the second most popular search engine and the third most popular site in the world.  Meta data is essential to enabling your video to be found in search engines. 'Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Mastering the art of YouTube marketing will help your target audience discover you in an entirely new way. Many businesses are daunted by the prospect of using the platform because of the perceived complexity.
    [Engineering] Managing Feedback
    Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. Your release is automatically picked up by search engines, and then again by blogs who redistribute that content packaged in its own format. 'Community feedback–that is, when a customer actually uses your product and provides real feedback to improve it–is the dream that everyone’s chasing. You’d be hard pressed to find even small brands in your home town that don’t tuck Facebook or Twitter logos beside their company names. Managing Negative Feedback.
    [Engineering] Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference
    SEO is the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines like Google, Yahoo, and Bing.” – Rand Fishkin, Moz. SEO is just one component of Search Engine Marketing, or SEM. Link Building – Search engines use links to find, index, and evaluate websites. Search engines analyze content to decide what your site is for and what information it provides. Others, such as your alt tags, are mostly for search engines to better interpret what information is on your site. What is SEO?
    [Engineering] How Social Technology Will Save Lives
    was at a barbeque this past weekend, and a friend asked me why Google ''s self-driving cars matter, and why a search engine would even care about engaging in that kind of innovation. Calling Google a search engine - at this point in time - is like calling Amazon an online bookseller. was sitting in the back seat of the self-driving car and speaking to the two engineers from Google (one was in the driver''s seat but not touching the steering wheel, the other was in the front passenger seat with a laptop that was connected to the car''s many systems). search engine.
    [Engineering] Manual vs. Automated SEO: Which Is Right for You?
    As you may already know, search engine optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website. 'Image via BigStockPhoto.com Creating a great website is one thing, but driving traffic to that site is another. With good on-page and off-page SEO, your website can take high positions on the SERPs thus driving a large amount of traffic to your website. The first listing on Google gets 33 percent of search traffic, while the 10 th gets only gets 2. Read the whole entry. » Digital Marketing
    [Engineering] Your Business Is Always Open Online
    He’s not very good at typing, so he does the hunt-and-peck thing on the keyboard and puts in words that he uses in the search engine box. 'I know a man who works for himself. Let’s call him “Bob” He works long hours, and when he’s on a roll, those hours go into the evening. Most of the time, when Bob decides to go shopping or go out to eat, there’s a problem. That problem is the area the guy lives in because it is an area where most businesses will close at 9. Even restaurants often close before he is ready to find dinner.
    [Engineering] Introduction to App Store SEO
    Just like you need to follow best practices to optimize your website for search engines , apps need to be optimized for app store search engines. It is also important to regularly test and re-test your ASO, just like SEO, especially because of the ongoing development of app store search engines and what ASO factors may be added in the future. Apps app store optimization Search engine optimization 'Apps are one of the best ways to increase conversion rates, interact and engage your audience and above all, get great consumer feedback. Is it showing up at all? Title.
    [Engineering] 27+ Resources to Learn SEO Copywriting
    That is, the type of content that moves people AND attracts search engines. 58 Resources to Help You Learn and Master SEO – Effective web copywriters know what search engines want. Here is the only list you’ll ever need to learn search engine optimization. How to Create Compelling Content that Ranks Well in Search Engines – Yet another quality Copyblogger resource. 'Image source. Copywriting is how companies sell things online. And offline. Smart businesses know this and are investing in learning how to use the written word to their full advantage. It’s necessary.
    [Engineering] Writing tricks for content marketers
    Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. This gives search engines enough copy to understand the context and index the story, and it removes the risk of overwhelming the reader, improving the chances of someone actually reading to the end. Longer form content, more than a thousand words long, tends to get indexed higher on search engines.
    [Engineering] Ten Ways To Use Analytics And Rev Up Performance
    Frederick Vallaeys made it easier to find some of the best in his Search Engine Land article, “ These 10 Analytics Reports Will Improve Your AdWords Results “ As always, there are going to be some that are familiar, and some that surprise you in his list: Use the “pages/visit” metric to see if users aren’t finding what your ads are promising. 'It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Look at “% new visits” and first-click conversions in search funnels reports to avoid deleting upper funnel keywords.
    [Engineering] Single Serve Content for Mobile Consumers
    Awareness Blogging Community content marketing Marketing Mobile Online Marketing Search Optimization Selling Small Business Social Media Trends audience audio bite-sized Business Marketers consumers Content Content Creation Content Strategy Instagram Jay Baer marketing Mobile Consumer Mobile Devices Pat Flynn podcast podcasting Search Engine Optimization SEO single-serving social media video 'We have previously discussed the importance of planning both the construction and deconstruction of your content. Read further to learn why they work so well. Create Bite-Sized Content Snacks.
    [Engineering] Pre-Order My New Book And Get Tons of Valuable Bonuses!
    So here’s what you get if you pre-order a hardcover version of my book by Sept 2: An Ebook I just wrote with the SVP of Engineering and Product at Elance-Odesk called: Hire Fast & Build Things: How to recruit and manage a top-notch team of distributed engineers  (due out soon!); a great guide for anyone looking to build a distributed team (engineers or not). 'The Future of Work is coming out on September 2 and I’m giving away a ton of cool stuff to anyone that pre-orders a hardcover copy of my book before that date. appeared first on The Future Workplace.
    [Engineering] The Marketing Performance Blueprint
    was there before Google existed, and I watched the birth of search engine marketing as it''s entire evolution to today. 'Episode #423 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. have been in this business a long time. To think that brands still don''t understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we''ve begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now. We have it.
    [Engineering] 4 Free Tools to Track Google Algorithm Updates Daily
    There are several tools that track Google algorithm changes by analyzing search engine rankings and search results for thousands of websites and. 'When is the next Panda or penguin update starting? Read more Read full original article at 4 Free Tools to Track Google Algorithm Updates Daily ©2014 QuickOnlineTips. All Rights Reserved. Google SEO
    [Engineering] It Looks Like Local Search Gets An Update
    In fact, Search Engine Land has decided this update should be called “Pigeon” because it is affecting local searches and pigeons tend to stay local. Eric Sornoso of Search Engine Journal decided to put together all he could find about it in his post, “ New Google Search Algorithm Update Targets Local Search Queries ” and gives this advice: “Before Pigeon, there was a strong chance that searching for pizza restaurants in Boise will return listings for major brands such as Domino’s and Pizza Hut towards the top of the SERP.
    [Engineering] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    What made Google’s search engine so revolutionary was it’s ability to rank sites in pseudo popularity contest rather than word matching. 'In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people. Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connect with Others.
    [Engineering] 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    Search Engine Optimization? learned some tricks that helped increase traffic to my site and learned a little about creating keyword-rich content, inbound and outbound links and search engines. 'This is a guest contribution from author  Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. she bemoaned.  Ann R.
    [Engineering] Book Suggestions from Social Networks
    Some of us might be a bit selective in what we choose to share—more professionally relevant titles than pop fiction, for example—but that actually improves Goodreads as a socially powered recommendation engine. 'Where do you find books to read? Do you ask your friends, follow reviews or seller recommendations, or just go for the bestsellers? Whether you like your books on paper or downloaded, you have to know it exists to read it, and because we''re in the twenty teens, there''s a social way to do it online. Start where you are? Sometimes it''s just as easy as asking.
    [Engineering] 10 Tips For Strengthening AdWords Campaigns
    Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it. 'Every time I see a title like “10 Tips to … ” or “10 Ways to… ” or even “Ten Things You Gotta Try” I geta little skeptical. It’s a lot like gardening; you don’t simply toss the seeds on the ground and get vegetables.
  • SOSHABLE  |  SUNDAY, AUGUST 10, 2014
    [Engineering] The Two Categories of Social Media Marketing Strategies
    The search engines will often rank social media profiles and pages high on search results for the business by name. 'When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn’t necessarily believe that there are only two categories in social media marketing. Outbound Social Media Marketing.
    [Engineering] The ONE thing You Need To Do To Get Noticed Online
    'This week I learnt that (once again) my blog has been listed as an influential resource – named as a Top 10 UK Marketing Blog by Search Engine Journal. See why I’ve been listed in Search Engine Journals list here. say, once again, because last year I was named one of 50 Top UK Online Marketing Influencers & Bloggers of 2013. Naturally, Im thrilled. Not least because there was no admission process, nominations or canvassing for votes required – Ive been awarded purely on the merit of my work. Plus, I didnt have to do any additional work. BONUS!
    [Engineering] Security, SEO, and Google
    And if you think about it, every search engine in existence ultimately is designed to work with human nature to get the information that the human is looking for. People like secure sites, so it’s logical that a search engine interested in being the one people use will think about using security as a ranking signal. Web Design and Search Engine Optimization google https ranking signals security SEO 'Google has announced that they are interested in making the internet a safer place so they are going to start using HTTPS as a ranking signal. People Like Secure Sites.
    [Engineering] Shocking: Most Small Businesses Don���t Have a Website
    This means you can embrace positive search engine optimization (SEO) from the start as well as responsive design and mobile readiness without having to fix past mistakes (and if you dont know what that means, please hire a web designer). 'Written by Larry Alton. It might seem like everyone is online these days, but numbers dont lie: The majority of small businesses actually dont have a website. If youre lucky, they might have a social media page, but even these are often slim pickings. Getting started. Cater to your market. Author Bio. Consider leaving a comment!
    [Engineering] Why Quality Content is the Core for Any SEO Strategy
    It doesnt attract search engines, generate leads, or convert sales. So do search engines like Google, Bing, and Yahoo  Google in particular. Here is a closer look at what qualitative content is and why it should be the main driver of every search engine optimization strategy. However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share.
    [Engineering] Moving to HTTPS for Better Search Engine Rankings
    'Due to Google’s recent official announcement that an https site is a search engine ranking factor, I’ve decided to move my site, BillHartzer.com, to https from http. wrote earlier about https secure websites and search engine rankings, and my recommendation that you consider switching your website from http to https. But let’s talk about search engine rankings. Google has officially come out and told us now that https on a site is a search engine ranking factor. Google Search Engine Optimization Search Engines is secure.
    [Engineering] Host a Successful Manufacturing Day Event
    'By Rachel Kerstetter, PR Engineer. What are you doing October 3 rd ? hope your answer is hosting (or attending) a Manufacturing Day (MFG Day) event. Not sure what MFG Day is? Here’s the short answer: MFG Day, started in 2012, addresses common misconceptions about manufacturing by giving manufacturers the opportunity to open their doors and show, through a coordinated effort, what manufacturing really is and what it isn’t. For the long answer, visit MFGDay.com. Do you want to improve your image in the community? Do you need to recruit new talent? Identify your target audience(s).
    [Engineering] SEO Firm Impersonates Google, Claims Local Listing to be Deleted
    Google Search Engines 'During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing. In a post on the Local Search Forum, Linda Buquet explains what disturbed her about the call she received from the SEO firm: I started off saying to him: The recording said my listing is in danger of being deleted or something? So you are WITH Google?”
    [Engineering] It’s About “Time”
    had transferred to a junior college closer to home after a less-than-stellar year at Auburn University to which I had ventured fully intending to become the world’s greatest civil engineer. 'I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I’m m fascinated as I sit here watching folks mosey by with no apparent purpose other than to mosey. How do they do that?”. Image:  Alan via Flickr,  CC 2.0. I’m also reminded of a somewhat terrifying, ultimately rewarding, experience I had as a college sophomore.
    [Engineering] Google Authorship Statistics Have Been Removed
    Google Search Engine Optimization 'I am not sure if this is something that has been done on purpose or not, but Google has removed the Google Authorship stats that were previously available in Google Webmaster Tools. The page, which was previously located here: https://www.google.com/webmasters/tools/labs-author-stats-1 is now showing a 404 error: I’m not sure if this is just something that is temporary, or if this is part of a larger plan for Google to eventually remove Google Authorship altogether. What’s interesting, though, is that the page is still in Google.
    [Engineering] Sick Blog? Here Are 13 Ways To Fix It
    New and repeat readers are the gas for your blog''s engine. Unfortunately, new bloggers often pride themselves on ignoring search engines, a big mistake. 'Are you frustrated with your blog''s performance? Then you''ve probably scoured Google looking for simple ways to get your blog back on track. I''ve been there. I started two blogs that failed and have had to revive Pushing Social many times. The good news is that the common blogging problems can be grouped into 4 areas: 1. No readers, No Subscribers, No Comments / engagement, and no sales. No Readers. 3: Avoid Generic Topics.
    [Engineering] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Jason Corrigan reported on the Search Engine Journal that emails have an ROI of a whopping 4300%. 'Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are created. In fact, the mobile strategy actually changed the way businesses reach out. Yet, we missed something along the way. Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. That something (someone, rather) has always been: the customer. Now, that stands corrected.
    [Engineering] The 7 Deadly Sins Of Digital Marketing In 2014
    Think about it this way: in one hour, how many people go to Google (or any other search engine) to look for you, your competitor or they''re searching for a brand to help them, and it''s your business that does provide this solution? search engine marketing. search engine optimization. 'Have we solved the most basic of questions for our digital marketing efforts? would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day.
    [Engineering] Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up
    As you can see, the former are far more likely to turn to search engines or mobile apps for information, while the latter are looking at entirely different types and sources of content. 'This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Even when we first began analyzing web site traffic we had a manageable set of properties to measure. Welcome to the Era of Media Sprawl. More Access to Information = More Collaborative Decision Makers.
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