[Engineering] Don’t forget this key ingredient when you’re blogging
    It keeps the reader on your website and not only that it links internal pages together showing the search engines that your content is on topic so they can categorise your site better. 'Ahhh blogging, a favourite subject of mine! recently wrote about how to make sure your hard work doesn’t get lost in cyberspace so your ideal customers can find you. But when they do find you and love you, you want to make sure they STAY! Honeymooning. Well give that to your ideal client. We call this the Honeymoon Period. Now’s the time to woo that visitor into falling in love with you.
    [Engineering] Getting Down to the Skinny on Social Media
    These and other social media sites like Pinterest and Google+ can take you directly to articles and it’s much easy than using a search engine. 'Your skin is often the first thing people see on you. You can only cover so much of it up, and it can reflect your health and well-being. Healthy skin glows, with or without make up, while drab, dry skin can bring you down. How can you find out some of the best tips and secrets of healthy skin and some of the latest trends? How about taking a look at social media? Social Networking is Colorful. Proper Skincare Important on Several Fronts.
    [Engineering] How Videos Can Be Best Tool To Market Your eCommerce Products
    But you should remember that like articles, videos also need to be incorporated with the right keywords to make them easier to find in search queries and search engines. 'Over a last few years, we all know that product marketing through videos has become important for online as well as offline products. Promoting your product through videos not only increases the possibility of better conversion rates, profit, and sales, but also attracts the customers and build trust in them for your product which help to retain the customers. Try to say more about the product. Testimonial videos.
    [Engineering] April Fools Joke: Not Provided Keywords Are Not Expanded to Google Webmaster Tools
    In only what I can call an “April Fools prank posted days before April Fools”, Search Engine Watch posted this article that says that Google is expanding the Not Provided keywords to Google Webmaster Tools, taking away even more keyword data from site owners. You see, maybe the author of this Search Engine Watch article really read my April Fool’s joke from last year: Google To Make Not Provided Keywords Exclusively Available to.Google Domain Names. Google Search Engines 'The Not Provided keywords are NOT being expanded to Google Webmaster Tools.
  • KIKOLANI  |  FRIDAY, MARCH 27, 2015
    [Engineering] Fetching Friday – 24 Posts on Marketing and Productivity
    Search Engine Marketing. 'Fetching Friday is back for week thirteen of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. 26 Blogging Tools to Simplify Your Life: An A-Z List by Melanie Nelson. Content for Leads: How to Create Content That Spreads and Fills the Funnel by Michael Stelzner. The 10 New Rules Of Visual Content Marketing by Paul Bingham. Advanced Content Analysis in Google Analytics by Jeff Sauer. Moving 5 Domains to 1: An SEO Case Study by Peter J. Meyers.
    [Engineering] What Goes Into An Optimized Web Page?
    Back in the early days of Search Engine Optimization, there were not nearly as many factors influencing the visibility and authority of an average optimized web page. Blog Digital Marketing Marketing Strategy advice digital marketing google marketing marketing strategy search engine optimization seo website optimization 'A handy cheat sheet for evaluating your optimized web pages. It used to be a simple matter of SEO basics, like choosing your keywords carefully, writing some solid copy, taking care of your headers, alt tags and meta tags, and BOOM you were pretty much done!
    [Engineering] The Reason Google Wants To Put A Business On The Map
    To quote: Four out of five people  use search engines to find local information, like business hours and addresses, and research shows that businesses with complete listings are t wice as likely  to be considered reputable by customers. Yet  only 37 percent of businesses  have claimed a local business listing on a search engine. think Google wants to stay on top of the search engine dogpile. The way they do that is by being the search engine that is most helpful to the searcher. That’s why search engine optimization is so important.
    [Engineering] In-House Search Engine Marketing and Social Media Job Opening in Dallas
    'I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites. The post In-House Search Engine Marketing and Social Media Job Opening in Dallas appeared first on Bill Hartzer. Search Engine Marketing Jobs – Customer Service experience.
    [Engineering] Marketing Automation: Fact or Fiction
    As they gain confidence in the marketing automation, marketers can add other elements, such as  search engine marketing, or aspects of social media. Intuitive interfaces make it easy to find the data you need, and powerful engines handle the data mining and the heavy math. 'By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution.  Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S.
    [Engineering] 13 Great Guides to Growing Your Blog Audience
    Among them: “In the meta tags for your photos, make sure the labels/words are what you want them to be – search engines can’t “read” photos, only the labels/meta tags.” Key Steps the Pros Use to Get Traffic from Search Engines by jeffbullas.com. simple ways to optimise a blog post for the search engines by Fairy Blog Mother. 'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Email?
    [Engineering] You Cannot Change What You Do Not See
    They could have blamed their engineers for not having more realistic graphics. 'Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front of us. It may be that our sales channels are bringing in less than 12 months ago; so we change the sales team or manager. Or, our customers are leaving in numbers that are scary; so we change the customer service team or manager. The problem is, often what we see in front of us is a very small part of what’s happening behind the visual. Just because we see something doesn’t mean we see everything.
    [Engineering] Use Social Media to Drive Local Traffic for Lawyers
    According to this blog post from Search Engine Land, 74 percent of consumers use a Facebook brand page as the desired format for following a brand. 'Traditional local marketing for law firms includes sponsoring local events, advertisements at movie theaters, and handing out items at parades. Though each of these techniques is still very useful for driving local conversions, successful marketing today takes a different route: social media.  There are several social media platforms marketers can use for law firms to boost local traffic. Local Business Review Sites. Facebook. Twitter.
    [Engineering] How to Open Mailto: Links in Gmail by Default
    Related posts: How to Make Site Search Default Google Chrome Search Engine. 'Have you clicked mailto: links (email links) on websites and want them to open in Gmail. When I decided to install email links at bottom of these posts, I would. Read full original article at How to Open Mailto: Links in Gmail by Default ©2015 QuickOnlineTips. All Rights Reserved. Shocking! When Hackers Edit Disavow Links File. 1000+ Gmail Emoticons! Google Tutorials
    [Engineering] Should Marketers Look Into The Past?
    It is dangerous to rely on advice from even a few years ago because the changes in SEO reflect the changes in search engine algorithms. 'Internet marketing is a rapidly changing scene. Changes in technology affect the way your potential customers utilize the internet, as seen in the whole wireless device/smartphone explosion. Because this field rides on the crest of what’s happening NOW, marketers tend to rely on current information and ignore what’s old news. There’s One Past You Need To Pay Attention To. Neil has numbers to prove it, like 37.5% Timing does matter.
    [Engineering] Google’s Own Mobile Results Ranking in Google
    Google Search Engines 'Well, um, this is embarrassing. Especially at a time when Google is pushing the mobile version of websites, wanting all of us to make sure that our websites are mobile friendly by April 21st. recent search this morning revealed that the mobile version of Google.com is ranking well in Google’s own search results. searched for the title of a blog post I wrote on Saturday night about a lawsuit. And, low and behold, Google’s mobile version (of Google Plus) is ranking #3 for that search query. am searching from the desktop, NOT from a mobile device.
  • SPIN SUCKS  |  MONDAY, MARCH 23, 2015
    [Engineering] PR Pros Must Embrace the PESO Model
    While Google+ isn’t great for social networking, it’s incredible for search engine optimization. 'By Gini Dietrich The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. This is good, but it also means change. And change is hard. Human beings don’t always like change. That’s why the PR industry, in particular, has stayed somewhat stagnant. There are industry voices who will say any PR professional who says they can tie their efforts back to your business results is a snake-oil salesman.
    [Engineering] QR Codes Are Good Acquisition Tools - Social Media
    Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! million people worldwide have used the Free Search Engine Submission Service Go Here And Submit!: 'QR Codes Are Good Acquisition Tools I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. SU the Social Media Network has crossed the 3 million Users mark! ? Use This As Invite Click Here Join Me: [link] ?2.
    [Engineering] 7 Commonsense Tips to Improve Your Next Expert Roundup
    By proper targeting, I mean that you should target the right terms or keywords for search engines. But I did not consider the fact whether users would be using the same term in the search engines. If your expert roundup does really well and ranks high in the search engines, each one of the experts will also be on the receiving end of a highly relevant and quality back link. 'This is a guest contribution from Neil. Are you wondering why your expert roundups are not living up to your expectations? Why you are never getting the level of response some other people are getting?
    [Engineering] Different Roles In The Community - Social Media
    Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! million people worldwide have used the Free Search Engine Submission Service Go Here And Submit!: 'When we handle a set of Audience on Facebook, Twitter, TSU, LinkedIn and other Platforms it is important to understand them. This would be their Mindset, their User Attitude, Behavior OnLine and OffLine and so on. What you need to do is make sets and understand them in a single situation given all other things same. Over 3.5
    [Engineering] 9 Awesome Tools for Content Authors and Bloggers
    Enter a keyword and Soovle  will find the most popular terms across a wide variety of search engines: 5. 'Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. If you do any kind of writing — blog posts, articles, ebooks, etc. — you know how hard it can be to generate ideas and perfect your text so that morphs into something that’s useful to your audience. Wouldn’t it be great if there were some tools and Web applications that could help with the process? Congratulations — you’re in luck! Content Idea Tools. Soovle.
  • KIKOLANI  |  FRIDAY, MARCH 20, 2015
    [Engineering] Fetching Friday – 33 Top Posts on Marketing and Productivity
    Search Engine Marketing. 'Fetching Friday is back for week twelve of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Craft Headlines That Draw People to Your Content by Heidi Cohen. Video Blogging: How to Become a Video Personality by Michael Stelzner. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. The Art of Concision: How to Effectively Make Your Point in Fewer Words by Isla Mcketta. by Bryson Meunier. by Barry Schwartz.
    [Engineering] How to Successfully Integrate Direct and Digital Marketing
    While Pull Marketing involves the following: Search Engine Optimization (SEO), Pay Per Click (PPC), thought leadership, event sponsorship, public relations, community building, influencer outreach (blogger outreach), blogging, public speaking, word of mouth, content creation, video content. 'The integration of direct and digital marketing is a recent challenge that has many people choosing sides instead of embracing the merge. The primary reason for this negligent behavior is not arrogance but rather misunderstanding. Drop Personalized URLS into Your Direct Mail. They’re FREE! About Us.
    [Engineering] Why Relationship Marketing Is the Key to Your Content
    Since it is becoming harder and harder to “game” the search engines, there is another idea that is catching on like wildfire: an idea of collaboration. 'Content is king. You already knew that, though. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement. Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. We already know that content is king. We serve it everyday. But Content isn’t alone. Are you ready? Too Simple?
    [Engineering] One More Reason Why Content Is All Important Factor!
    Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! million people worldwide have used the Free Search Engine Submission Service Go Here And Submit!: 'One More Reason Why Content Is All Important Factor! HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. The Social Media Network Called TSU has crossed the 3 million Users mark! ? Use This As Invite Click Here Join Me: [link] ?2. Add Your Site For FREE! Over 3.5 link] 3. link] 5.
    [Engineering] What you REALLY need to know about SEO
    m not for one moment advocating that you squeeze a keyword into every sentence of your blog – a total turn off and impossible to read but here’s a secret, it doesn’t have to be a key WORD, if you want to appeal to small business owners then think about what they would type into a search engine and have that in your description – how on earth else will they know you’re there? 'Think SEO’s only for nerds? Think again…. ve written a gazillion times about the importance of blogging for your business. ve even been totally, no holds barred honest about how I really feel about it.
    [Engineering] Three Tools to Show PR Value
    Related Stories Connect the Dots Between PR Metrics and Strategy You Can Call Me “Boss”: Smart PR Measurement News Engine Optimization—NEO—is Here for PR Pros. '  By Aly Saxe. Can you show clear PR value from your work? It’s a question every communications professional should ask themselves and be able to answer in a way that will both reinforce your own campaign strategy and the confidence of the most savvy client, chief marketing officer (CMO), or executive. Show PR Value with These Tools. Suddenly the entire account is on the line. Technology; and .
    [Engineering] A Sad, Familiar SEO Story
    Link schemes  are basically shortcuts to page rankings that work by trying to trick the search engines into thinking you have more people looking at your site than you do. Now Google and other search engines are more sophisticated because the algorithms have been adjusted. 'I was talking with someone who works in a company specializing in helping local businesses become effective in their internet marketing. She told me that she’d spent all day working for one particular client. For over a year, they’d been painstakingly repairing the results of some really bad advice.
    [Engineering] Simple Philosophy In Social Media
    Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! million people worldwide have used the Free Search Engine Submission Service Go Here And Submit!: 'Simple Philosophy In Social Media Watch your thoughts ; they become words. Watch your words ; they become actions. Watch your actions ; they become habits. Watch your habits ; they become character. Watch your character ; it becomes your destiny. HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1.
    [Engineering] What really gets me about social media is this….
    Social is to your marketing that turbo is to your engine Click To Tweet. 'What really gets me about social technology is this… People see it as the ANSWER FOR their business rather than a QUESTION FOR their business. Technology is not hard, even for non-geeks like me! No, No, the hard part is… deciding what your business is about, how it is different to everyone else and how share these with the world. Yet people concentrate on the social media technologies – which one should I use, how do I use it, how do I measure social engagement? So what is human technology?
    [Engineering] The Hidden Benefits of Video Marketing
    But, 2014 saw drastic changes to search engine algorithms which resulted in many sites being penalized for failing to produce variety in their content. It may come as a surprise to you, but behind Google, YouTube is the internet’s second biggest search engine. Video can even help improve your visibility on more traditional search engines such as Google. 'Written by James McAlister. For years, video production was a job of technical skill and know-how that required large teams of specialists, and even larger budgets, to create spectacles that were enjoyed by the masses.
    [Engineering] Marketing Doubleshot Podcast – Ep. 5 – Brands as Media Companies & Google’s Doorway Page Update
    Blog Branding Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy branding digital marketing google marketing marketing doubleshot marketing strategy podcast search engine optimization seo 'In this episode Josh Muirhead and Jonathan Barrick discuss brands evolving in to full-fledged media companies, putting customer experiences and user-generated content at the forefront. Additionally, Jon and Josh discuss the news of Google’s latest algorithm change, taking aim at doorway pages, and what it means for your SEO strategy.
    [Engineering] PPC Landing Page vs Doorway Page: Be Careful
    Here’s what she says: Pay per click landing pages – particularly ones that take a minimalist approach – can also be mistaken for doorway pages by search engines.  So they do have a valid concern since a user who gets frustrated with Google’s results will use a different search engine. But a pay per click landing page doesn’t need to have a search engine bot find it, right? The user is the search engine in this case. Google & Doorway Pages. What she is talking about is the looming Google update on doorway pages. The PPC Landing Page Difference.
    [Engineering] Using Square To Boost Domain Authority
    It was even mentioned on Search Engine Land back in 2011, when I wrote it. 'Well, this is interesting. Or embarrassing. Apparently, somehow Square is associating me, of all people, with boosting Domain Authority. mean, according to Square, who sent me a marketing piece in the mail, I run a company called To Boost Domain Authority. Does this indicate that you can use Square to Boost Domain Authority? Sure, use Square to Boost Domain Authority!! Maybe I need to go get Square now, and maybe it will boost my Domain Authority? Marketing
    [Engineering] 5 Tips To Optimize Your Product Listing Ad Campaigns
    However, search engines continue to make changes and release updates that may affect your strategy but you all need to do is remain current on the acceptable guidelines that are currently being used by the top search engines. 'What is product listing ad? Product Listing Ads appear when someone searches for your products on google.com or google.com/shopping. Google show the customer a picture of your item, its price, and your store name. Customers who click on your ad are directed to your website where they can buy your item.
    [Engineering] Content Curation And Social Media Integrity
    In order to have a good ranking on search engines it is imperative to be consistent with fresh Content on your Blog. 'While working on Social Media it is important to maintain integrity and ethics. Blatant copy pasting someone else''s hard work is just not correct. It could mar your professional credibility. You could loose out on potential clients and start to give out an image of yourself as not being genuine. This could lead people to perceive you as not knowing much about the field you are working in. Having said this, each time get ideas to populate your blog could be difficult.
  • FEVER BEE  |  TUESDAY, MARCH 17, 2015
    [Engineering] Man Gets Bitten By Alligator, And He Screams
    It's become the biggest inside joke of sound engineers working in film.  'In the early 1970s, a group of sound designers at USC’s film school noticed the same scream in every film. They called it the Wilhelm Scream , after Private Wilhelm in The Charge of Feather River. As a joke they began inserting it into their student films. After they graduated, they continued to insert the scream into as many films as they could. As of today, it’s appeared in over 250 films and TV shows, including Lord of the Rings, Star Wars, Reservoir Dogs, and Lethal Weapon. they spot it.
    [Engineering] Are You Making This Common PPC Mistake?
    'Joe Putnam said something interesting on Search Engine Journal in 5 Lessons From Expertly Designed PPC Landing Pages : …make sure you don’t send visitors to your homepage, which may be the biggest advertising faux pas a lot of businesses make when it comes to PPC landing pages. It’s It’s a very common mistake you don’t want to make. That was #5 of a very good addition to SEJ’s Paid Search 101. And it makes sense. can understand both sides, too. Businesses spend a lot of money and time designing a homepage. But it’s a bad idea because it is overwhelming.
    [Engineering] Building Your Audience From Zero to Traction
    Have some of my posts done well in search engines? 'This is a guest contribution from Brian Casel. If there’s one common thread among many of those who build successful businesses online, it’s this: They’ve been able to build an audience, which has helped them gain traction and spread value with a farther reach. But what if you have no audience yet? Zero subscribers. Little to no traffic. How can you get started, when nobody knows who you are? was there about 18 months ago. My blog received less than 20 visitors a day. My newsletter did not exist. These aren’t groundbreaking numbers.
    [Engineering] A Quick Guide to Creating a Great B2B Website in 2015
    Speaking of content, ensure your site is properly set up for search engine optimization (SEO). 'If developers, marketers and designers can agree on one thing, it’s that the purpose of a website is to increase conversions. But as the target markets of B2C and B2B are considered to be worlds apart, designers often place them at odds with one another. While B2B websites need to be detail oriented, informative and professional, they still cater to businesses that rely on consumers. Additionally, half utilized their tablets for the same purpose. Provide Gated and Non-Gated Content.
    [Engineering] Facebook Aquires E-commerce Search App TheFind
    TheFind added that its search engine will go offline “in the next few weeks.” TheFind’s talented team has built a successful search engine that connects people to products. 'Mashable – Facebook has acquired TheFind, an e-commerce search app. TheFind announced the deal Friday on its website. “We are now starting our next chapter by combining forces with Facebook to do even more for consumers. In the post, TheFind said many of its employees would be joining Facebook, and work on improving the relevance of the social network’s advertising.
  • SPIN SUCKS  |  MONDAY, MARCH 16, 2015
    [Engineering] Connect the Dots Between PR Metrics and Strategy
    Related Stories You Can Call Me “Boss”: Smart PR Measurement News Engine Optimization—NEO—is Here for PR Pros Four Content Distribution Strategies. 'By Brendon Shank. In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. Every month, my communications team and I get together to fill in our monthly PR metrics dashboard. It’s not a glamorous process, but it does give us a chance to identify our successes and challenges over time. From Data to Narrative. From Narrative to PR Metrics.
    [Engineering] How Not to Invite Speakers to Speak at Your Event
    Search Engine Marketing Events 'I could have written so many different titles for this post. could have written a title like “Click It Summit Fails at Inviting Speakers” or maybe even “Click It Summit Spams The Internet Marketing Community” But in all fairness, I decided to just leave it as the current title, showing that this is a lesson how NOT to invite speakers to speak at your next event. So, I looked up to see how many fellow internet marketers (search marketers) fell for this spammy tactic. Without even any hesitation. So, really. As for me, I’m busy.
    [Engineering] SEO Poison 2.0 – Revenge of the Linkfarmers
    Blog Digital Marketing Marketing Strategy backlinking backlinks digital marketing marketing strategy search engine optimization seo website 'It seems like it was a millenia ago that I wrote this article outlining the dangers to your web presence of purchasing sketchy backlinks ->  SEO Poison: What you get when you hire a link farmer. In it, I wove a cautionary tale to marketers who are fed promises of ‘Page 1 on the Google!’ ’ by less-than-reputable companies who claim to provide lots of backlinks to your site to help increase your rankings. Those. People.
    [Engineering] Using The Right Numbers For Analysis
    That difference is barely mentioned in Loren Baker’s How To Compete In Localized Google Results on Search Engine Journal. That’s why we need experts like Loren Baker and Search Engine Journal (along with everyone else in the online community) to give us their wisdom. 'Do you have the difference between Google Local/Google My Business listings and Google Localization straight in your mind? But the difference between the two reminds me of how easy it is to miss something important. There is no longer one standard results page.
    [Engineering] To increase Your OnLine Brand Page Remember To Have An Offline Spread Of Your URL
    Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! million people worldwide have used the Free Search Engine Submission Service Go Here And Submit!: 'To increase Your OnLine Brand Page Remember To Have An Offline Spread Of Your URL I Work As Freelance Social Media Network Professional And Review OnLine Earning Opportunities. ? HERE ARE COUPLE OF LINKS FOR SOCIAL MEDIA AND ONLINE EARNING QUICK REFERENCE: 1. the Social Media Network has crossed the 3 million Users mark! ?
    [Engineering] SEO Search Engine Optimisation - Social Media
    'We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines. million people worldwide have used this Search Engine Submission Service Go Here And Submit! So go on and make your page go higher on search engines. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Simple? Have a question?
    [Engineering] The 3 Building Blocks of a Blockbuster Blog
    Make Your Blog Findable – By People and Search Engines Alike. Make it a habit to cross reference posts on your blog in new posts that you write, and link to them – this increases visibility for old content and makes it more authentic from the point of view of a search engine. He’s a ‘must follow’ SEO expert according to Search Engine Watch and has been named one of the top content marketing influencers by Onalytica. 'This is a guest contribution from digital marketer  Pratik Dholakiya. What Your Blog Needs to Be Successful. Is the reading experience painless? Source.
    [Engineering] How to Learn Social Media Marketing: 15 Blogs for Beginners
    Quicksprout Neil Patel’s Quicksprout blog  posts  rus the gamut from how social signals influence search engine rankings to how you can build your blog audience. 'Are you blogging, Facebooking, tweeting, or pinning? If not, you’re missing out. The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Sharing endless streams of promotional content isn''t marketing - it''s spamming. Cartoons courtesy of John Atkinson and Tom Fishburne.
  • KIKOLANI  |  FRIDAY, MARCH 13, 2015
    [Engineering] Fetching Friday – 24 Posts on Marketing and Productivity
    Search Engine Marketing. 'Fetching Friday is back for week eleven of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. The Secrets Of Writing Smart, Long-form Articles That Go Absolutely Viral by Michael Grothaus. Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Why Branded Content Is Poised to Take Over by Michelle Castillo. How To Fix 9 Harmful Misconceptions about Content Marketing by Stephen Moyers. Social Media Marketing.
  • TWIST IMAGE  |  FRIDAY, MARCH 13, 2015
    [Engineering] Apple Is Laughing All The Way To The Bank
    Apple Engineer Talks About The New 2015 Macbook. 'I went from a non-believer to a believer. love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. You can have you own feelings and philosophies about the brand, but go into any modern shopping mall, and the two stores with the most energy, excitement and activity are - without question - the Apple and LEGO stores. With that size comes the detractors. My nerd cred in this space is documented.
    [Engineering] 3 Huge SEO Mistakes Business Owners Make
    However, in our search engine-guided society, these technical individuals are becoming more and more important to the bottom line of businesses of all sizes. There are blackhat SEO ’s (search engine hackers), marketers who portray themselves as SEO’s, service providers that have a misconception of SEO as a technical skill, and even companies that simply have no idea what they are doing out there. 'Quality SEO can be very difficult to find. It is rare to come across an SEO company that features both cost effectiveness and results-oriented work in equal measure. Robert sighs.
    [Engineering] A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
    Using this technology we had earlier, we built ourselves a jerry-rigged blogger search engine that let us discover bloggers with a certain amount of comments per post (say, 15-30) and also narrows down further to bloggers who talked about affordable stores and sale items. 'As many of you know, I’m working with influencer marketing platform, The Shelf. The article below is not mine but is probably one of the best guest posts I’ve ever received here. This article is authored by Lauren Jung, co-founder of The Shelf. Then, one day, I had a small epiphany. My First Epiphany.
    [Engineering] You Can Call Me “Boss”: Smart PR Measurement
    by biggreenpen Related Stories Seven Metrics PR Should Track to Gain Respect Best Webinars of 2014 News Engine Optimization—NEO—is Here for PR Pros. 'By Gini Dietrich. few weeks ago, we highlighted Shonali Burke on the Spin Sucks Inquisition. During the conversation in the comments, I promised to get her for a webinar so you could hear her gorgeous voice. Not only does she have a lilt you could listen to forever, she is a brilliant PR professional and she gets PR measurement like only a handful in 0ur industry do. She’s not afraid of data. PR Measurement and You.
    [Engineering] Check Those HTTPS URLs
    Here’s something for y’all web wranglers:  please tell search engines about your HTTPS URLs! If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them! All the little details behind the stuff people read may not be visible, but they affect the search engine results because the computer is limited to the algorithms it has been given. The fact that Gary Illyes has to remind webmasters to tell search engines about their HTTPS URLs tells me that it’s one of those things that anybody can miss.
    [Engineering] How to Develop Meaningful PR Measurement
    While it might be tempting to go on a three-month long vision quest to find the best analytics solution to provide useable data and an understanding of your life’s purpose, (Johna) Burke suggests something different: “engineering” metrics. The ability to define roles and to “engineer” metrics may not be plausible in a lot of work environments because of the top-down support it requires and the transparency that it engenders. '“If you can’t measure it, you can’t manage it.” Peter Drucker. ” ~ Sandra Fathi, Past President, PRSA NY.
    [Engineering] 3 Questions Great Websites Always Answer
    It’s crucial to always remember that search engines drive your traffic to the most relevant pages, and this is not always your home page. Blog Digital Marketing Marketing Strategy digital marketing marketing search engine optimization tips web design website optimization 'Great websites that convert visitors to customers answer these three questions. Creating a great website requires much more than the latest widgets or a shiny new set of graphics. Clarity, as you will see, is a key element of a great website. WHO are you? This is all about the identity of your brand.
    [Engineering] 10 Reasons Your Editorial Calendar Sucks (and How to Make It the Best)
    If you optimized your content for search engines , it’s possible that your audience is finding your old posts and sharing them again. 'How satisfied are you with the way you manage your content right now? Do you use a content marketing editorial calendar but it still kind of… well… sucks? Chances are, you know there are things you can improve with your editorial calendar. But you just don’t want to change what you’re doing. Now, that comes off a bit negative, I know, but hear me out: Humans are inherently adverse to change. Sound eerily familiar? It was bad.
    [Engineering] Are you Using Mobile to Share Your Content with Tradesman and Contractors?
    Engineering or other calculators. 'The professional trades are no different from normal consumers when it comes to using mobile. There have been a few recent articles in eMarketing.com about both time spent on mobile devices and what’s being used to open and read emails. The most recent eMarketing  article has to do with B-to-B content marketers not using the mobile platform to spread their message. What I find especially interesting is mobile is last on the list and social media is second. Besides the content they want to deliver, they need to consider apps and mobile tactics.
  • SPIN SUCKS  |  TUESDAY, MARCH 10, 2015
    [Engineering] The Spin Sucks Scavenger Hunt Results
    You not only have to think about long-form content and search engine optimization, but you are competing with every other business in the entire world that is producing content. 'By Gini Dietrich. If you come round these parts fairly often, you’ll know we are ones to test theories…and report on the results. In the past month, we held a scavenger hunt with two objectives in mind: 1) Sell more books ; and 2) Send new visitors—and hopefully subscribers—to the blogs of some of our brand ambassadors. Well, the results are in and I have them to share with you. ” Perhaps.
    [Engineering] Social Media News & Updates: February
    Both Facebook and search engines are strongly focusing on the relevance of content, and in light of that, they are trying to display the most relevant ads to their users. 'Can you believe it’s March already? 2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. FACEBOOK: New Call-to-Action Button for Facebook Pages: Facebook introduced a new call to action button for pages, which allows users to interact even better with your page. FABULOUS!! Really handy! Product Ads. Relevance Score.
    [Engineering] Who Is Reading Your URL?
    There are many suggestions in the article on how to simplify the URLs on your site, and if you are not following the search engine’s suggestions, you are missing some obvious SEO strategies. The various search engines utilize the URL to navigate your site and use algorithm logic to determine what is valuable and what is not. Search Engine Optimization ideally acts a lot like Spock, balancing “logic” and “human” to get the maximum effect for your website. SEO for Small Business search engine optimization SEO simple URL spock URL structure
    [Engineering] Blog Post Idea: Answer a Beginner Question
    It’s also great for creating content that will potentially rank well in search engines as Google is a place many people go to ask the questions they’re too embarrassed to ask their friends. 'Stuck for content ideas for your blog? Here is a type of blog post that might spark an idea or two for you – it could even spark ideas for a whole series. It is something that should be relevant to most niches and topics of blog so pick one, write it up, and when you’re done I’d love to see it in comments below. question I had when I started out. Examples. ’ post. Exercise.
    [Engineering] How to Create Perfect Headlines for Social Media Posts
    Search engines are all about surfacing content that people are looking for, and they use the H1 tag in order determine whether your post should be part of the search results they offer for your topic. Search engines give the most weight to headlines, so your ranking improves when they are honed correctly. 'Your headline is the first — and maybe last — impression you make on your audience. Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. Voila!
    [Engineering] Three Ways To Enhance Your Marketing Campaign
    Some of the services that digital agencies should offer you include content creation, search engine optimization, online reputation management, link building, social media management, and much more. 'As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t know which principles they need to implement to improve the quality of their advertising efforts. Connect With Leaders In Your Industry. Takeaway.
  • KIKOLANI  |  FRIDAY, MARCH 6, 2015
    [Engineering] Fetching Friday – 23 Posts on Marketing & Productivity
    Search Engine Marketing. 'Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Four Ways to Increase Social Shares for your Website Content by Greg Miller. Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius. Visual Storytelling Tips To Power Your Content Marketing On Facebook by Massimo Chieruzzi. Social Media Marketing.
    [Engineering] Creative versus strategy
    Being found on Google and the other search engines is mandatory today. 'Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. that is visually interesting and has a compelling message is much more likely to have impact when it comes to trial or purchase of whatever is being sold. At least. 
    [Engineering] 7 Steps for Performing Your Next SEO Audit
    Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well. The search engines keep forcing companies to reevaluate their SEO strategies. Search engines are constantly updating their algorithms, and you need to make sure your site stays up-to-date. Webpage load speed can be a factor in your search engine rankings as well as your user experience. 'Image via BigStockPhoto.com.
    [Engineering] Google Introduces Auto Insurance Shopping Site
    Google Compare acts as a search engine for auto insurance quotes. 'Google announced on their blog today that they are launching Google Compare. The site will be starting in California and later expanding to more states. Conor Dougherty from  The New York Times said, “Customers enter information like their name and driver’s license number, and the site provides quotes in a few minutes. If and when a customer buys, Google will collect a referral fee from insurers.” ” Check out the site here. Image from adwords.blogspot.com. Thumbnail from shutterstock.com.
    [Engineering] How Twitter’s New Deal With Google Could Benefit Your Business
    The search engine is already crawling Twitter on a regular basis, but cannot possibly crawl each and every tweet without overloading the site. Therefore, it needs Twitter to give it direct access, as Danny Sullivan of Search Engine Land explains. Featured Google Search Engine Social Media Social Media Agencies Social Search Socialnomics Twitter 'In case you haven’t heard already, Twitter and Google have renewed their pre-2011 deal, which will allow Google direct access to Twitter’s ‘firehose’ (i.e. the constant data stream of 140 character statuses). And for Twitter?
    [Engineering] How to Prove Your Social Media Impact
    You may need a software engineer to set up the events, but the event can be any digital action a visitor takes on your website, so it is customizable to your specific goals and KPIs. It may require a bit of hacking by a software engineer, but you can add a unique parameter to those links. 'Image via BigStockPhoto.com. For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves.
    [Engineering] 7 Actionable SEO Strategies You Can Do Today
    So let’s say you start feeling like this: That’s OK, because you can check out these search engine optimization strategies that you can (and SHOULD) do today to make your SEO implementation just that little bit less agonizing. On-Page Search Engine Optimization Tweaks. You get to optimize for search engines and you get to optimize for searchers. Search engines are starting to show “answers” on the results pages and that’s something you need to be aware of. 'This post originally appeared on Leapfroggr.com  and was written by Dennis Seymour. Test again and repeat.
    [Engineering] 7 Things I learned at SMX West 2015
    Search Engine Marketing Events 'Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. spoke at the awesome SearchFest conference in Portland, Oregon on Friday, left Portland for California, and finally on to San Jose for SMX West 2015. spoke about SEO Audits at SearchFest and then on the HTTP vs HTTPS panel at SMX West. So, during the SMX West conference, I noted several different things. Thanks, Duane!
    [Engineering] Give Your Content Marketing a Human Face
    Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. So when I speak it’s an engine of revenue. And when I write, hopefully it’s an engine of revenue.”. 'Guest Post by Jeremy Miller. Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human.
    [Engineering] VR – a game-changer for automotive insight and the vehicle development cycle?
    The Virtual Ford Mustang app let users see a full-size image of the car and interact with it in a number of different ways, including triggering engine noises and customising its specifications. 'Virtual reality (VR) and augmented reality (AR) are starting to impact on the way in which car manufacturers are marketing new models to consumers – as well as offering exciting new opportunities for designing and testing model concepts as part of the vehicle development process. But what will this mean for how insight is incorporated into the development cycle? appeared first on FreshMinds.
    [Engineering] Are you thinking about your blog all wrong
    Or, to find some amazing podcasts visit our world-class search engine at MarketingPodcasts.com ). 'Image via BigStockPhoto.com. Not all that long ago, blogs were consumed consistently and comprehensively. blog was a comfortable slipper of information that fit into your daily (or near-daily) pattern because you were “fed” updates via RSS and/or email. Your favorite blogs (and you could rattle off that list of favorites on command) were oft-updated collections of content from writers you felt you knew, about topics you embraced. Blog consumption is a Mixtape not an Album. No more.
    [Engineering] How to be Twitterific – 39 Expert Twitter Guides and Tips
    How to Schedule Photo Tweets That Expand in the Twitter Feed by Search Engine Watch. ” 5 Free and Awesome Tools To Use #Hashtags Wisely by Search Engine Journal. 'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Image credit: Buffer. How can brands and individuals make their tweets stand out? Expert Twitter Marketing Tips and Tactics.
    [Engineering] 34 Speakers to See at SMX West 2015
    Search Engine Marketing Events 'Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list. I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of the best” The bottom line? My list isn’t in any sort of order, they all are worth seeing. Be sure to take lots of notes, as you’ll learn a lot from these folks. Eric Enge – Stone Temple.
  • SPIN SUCKS  |  MONDAY, MARCH 2, 2015
    [Engineering] Don’t Ignore SEO Strategy in Favor of Content
    The problem is, many businesses are letting their search engine optimization efforts suffer in the process. If your SEO strategy is stale, it’s going to limit your visibility in the search engines.  That’s why it’s important to revisit your site’s on-page SEO factors to ensure every piece of content you create is search engine friendly. Target the right ones and you can spring to the top of search engine results and attract targeted traffic to your site. That will give you a boost in the search engines. Use Search Engine-Friendly URLs.
    [Engineering] Get over the Google+ breakup – it is logical and good
    Also with the tie in to the Google search engine, if your branded searches don’t have competitors, you get the whole right side which drives a s**t ton of traffic to what is now the streams of brands. 'On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. Note: Hangouts will not be part of this shift). and really breathed new life into Picassa.
    [Engineering] Get over the Google+ breakup – it is logical and good
    Also with the tie in to the Google search engine, if your branded searches don’t have competitors, you get the whole right side which drives a s**t ton of traffic to what is now the streams of brands. 'On Sunday, it was announced that two of the more popular features of Google+ – Photos and Streams – would be managed as separate entities. The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. Note: Hangouts will not be part of this shift). and really breathed new life into Picassa.
    [Engineering] How Businesses Can Utilize Google Hangout
    Hangouts are a great way to gain search engine visibility within Google’s universal search engine reach. 'When a business gets engaged with social media, there are a lot of aspects to it. strategy can consist of tweets on Twitter, posts on Facebook and videos on YouTube. It also may want to include a Google Hangout in that strategy. Google Hangouts, part of the Google Plus array of products is a free, streaming video tool that is easy to use, and can be setup within seconds on a computer or mobile device. Here are a few ways it can be utilized: Create Marketing Videos.
    [Engineering] Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids
    Never one to shy away from unique visuals, General Electric used a cinemagraph to show the capabilities of its at home jet engine assembly kit. 'As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. The cinemagraph is nothing new – it’s moving GIFs, but with the motion being restrained to just a few parts of the image. General Electric. Honda. Burberry.
    [Engineering] Apply For The Galvanize Data Science Reverend Jesse Jackson Scholarship
    There’s still a massive diversity gap in the tech industry – on average, only about 2% of their workers are African American, but more than 4% of all new computer science or computer engineering degrees were held by African Americans. 'Apply here. Announcing the Reverend Jesse Jackson Scholarship in #DataScience [link] pic.twitter.com/BtYBIV6TGL. — Galvanize (@galvanize) February 27, 2015. We’re pleased to announce that we’ve partnered with Reverend Jesse Jackson and The Rainbow PUSH Coalition to provide data science scholarships for African Americans in tech. Diversity
    [Engineering] 5 Tips for Expanding Social Media Retail Strategies
    3) Incorporate Social Media Data Into Recommendation Engines. 'This week I got to talk to Collin, the VP of Products and Marketing at YouEye. YouEye is an agile research agency that uses a behavioral analytics platform to discover tips driven from research. Collin shared with me these 5 tips for expanding social media retail strategies. 1) Promote Digital Offers. Paid advertising on social media is an easy way to eat away at profit margins. Because of this, retailers should use social media without the paid advertising. 2) Integrate Social Into Reviews. Image from backcountry.com.
    [Engineering] 9 Tips For Mobile SEO Site Optimization
    If your website is well optimized for all search engines, then there are few more additional things that you think while doing optimization for mobile. 'As you all spend your more and more time on your mobile devices and tablets, but many website are not designed to account for different screen sizes and load times. Check the following things: Page Speed. Don’t block CSS, JavaScript, or images. Site design for mobile. Don’t use Flash. Don’t use  pop-ups. Design for the fat finger. Optimize titles and meta descriptions. Use Schema.org structured data. Optimize for local search. link].
    [Engineering] Fetching Friday – 29 Posts on Marketing and Productivity
    Search Engine Marketing. 'Fetching Friday is back for week nine of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. Blogging Basics: How to Write Blog Posts People Love to Read by Isra Garcia. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat. Social Media Marketing. Productivity. Here’s How.
    [Engineering] 7 Great Features in Writtent to Spot Amazing Writers
    Even more importantly, natural language and writing matter a lot to your customers, and to search engines, too. 'Today, I’m thrilled to announce Writtent update, a major update that makes our solution even an even better fit for your needs. Whether you’re new to Writtent or a long-time customer, I’m confident you’ll love our new features as much as I do. Learn how Writtent can make finding just the right writers easier than ever: 1. Know Upfront When Your Content Will be Delivered. Most freelance writer marketplaces can be something of a gamble. Writtent 3.0
    [Engineering] How Could Photos Help Your SEO?
    While a photo may not help a search engine, it probably would help a searcher decide if your link was worth the click. Matt Southern of Search Engine Journal took a look at a recent development: Google Gives Business Owners More Control Over Photos Displayed In Search Results. 'Many people are visually oriented, preferring a good photo to a written description. What it means for business owners is options like having one photo for Google+ and a different image for other Google properties, like search. People Like Pictures. Hey, I know that person! He handled my account.
    [Engineering] FreshMinds continues to boost its team
    Anjul joins us as a Senior Consultant, having previously worked at the Value Engineers and spent 10 years at Synovate (now Ipsos MORI). News Andy Maher freshminds Ipsos MORI Millward Brown MRS Nunwood Value Engineers 'We’re delighted to announce that we have appointed Anjul Sharma to join our growing team of insight and innovation specialists. She brings a wealth of experience in new product development and brand and communications research. Anjul is the latest in a series of senior hires at FreshMinds.
    [Engineering] Thinking of Redesigning Your Website?
    SEO Must Be Part of Your Site Redesign Search engine optimization (SEO) must be ingrained in every aspect of your site redesign, Hubspot advises in its free ebook “ Website Redesign.” 'Written by Ruth Ann Monti When was the last time you improved your website? If it has been more than three years, chances are it’s high time that you start thinking seriously about redesigning your website. Why the urgency? Your competitors have probably already done it, and not updating your site to accommodate new technology — particularly mobile technology — can cost you new customers.
    [Engineering] How to Leverage the New Twitter Partnership with Google
    Social Media Research google search engine optimization social media engagement social media news social media research social media strategy twitter 'Image via BigStockPhoto.com On February 4, Bloomberg broke the news about a deal between Google and Twitter , allowing tweets to appear in Google’s search results as soon as they are posted. This immediately led to a great deal of speculation and discussion about what the deal meant. Since tweets are temporal in nature, you would think that Google would attempt to index them shortly after they were tweeted out. Speculation Time!
    [Engineering] How to Build a Profitable Website in 2015 in the Best Niche Online
    I’m not too surprised here since Reddit is long-known to have a poor search engine. Unfortunately StumbleUpon doesn’t seem to have any search engine these days – as it used to have with StumbleUpon Buzz – and even changing the interests via URL doesn’t really find me anything. 'Welcome to my first ever blog post in 2015. It comes before I embark on a huge Facebook series which I promise will be worth the premium price I was originally planning to sell the information for. The Best Niche on the Internet. “Ugh” Told you. Full stop. Stupid?
    [Engineering] The 15 Steps to Make a Great Podcast
    New podcasts are coming online quickly, which is why I built the free website MarketingPodcasts.com to be the search engine and reviews site for marketing podcasts. 'I few weeks ago I wrote a post about how we produce our podcasts at Convince & Convert (we have three currently: Social Pros , Content Pros , and Jay Today ). This means that fully 17% of Americans 12 years old or older are listening to at least one podcast monthly. We’re planning on launching several other new podcasts this year at Convince & Convert Media. Enjoy!
    [Engineering] UC Berkeley’s Engineers Week #Fireside2020 – Innovation & Inclusion Panel 2/26
    'Engineers Week was created to connect students from disparate engineering departments, showcase the achievements of our 62+ student organizations, and highlight UC Berkeley’s commitment to promoting diversity and emotional engagement on campus. Location: Sibley Auditorium, Bechtel Engineering Center. Hosted by UC Berkeley’s Engineers Week. We are pleased to announce we have partnered with Tequity, a newly established student organization focused on outreach and minority inclusion, to launch Fireside 2020. – Kat Manalac | Moderator | Partner at YC.
    [Engineering] Your 16-Point Content Publishing Checklist
    Since search engines can’t “see” your image like humans do, they have to go off the information that is available to them: the ALT tag and file name. Make sure they fit into the space on Google’s search engine results page because font size changes took place in 2014. 'I love checklists. They break down very detailed processes into actionable, step-by-step items. try to create them for every recurring project I do so I don’t miss a beat when the task comes around again. The same goes for publishing content. Content Is my title effective? Then test it!
    [Engineering] Four Ways to Fight Content Thieves
    You sort of except the robots to do it—the crappy little websites that are still trying to do search engine optimization the old way. If you’re practicing good content creation with valuable and educational information and people are sharing it on the social networks, the search engines will understand your site is the authority on the topic. You also have to rely on the search engines to take care of it, which renders it a less effective approach. 'By Gini Dietrich Last year, I received an alert on a blog post I’d written here that was picked up by PR Daily. Sorry.”
    [Engineering] The Rise of the Developer and Their Salaries – #infographic
    Developer, programmer, software engineer, coder: All of these terms describe occupations related to the creation of computer programs, mobile apps, websites and more. Coding, developing and software engineering are becoming increasingly attractive career paths. infographics coder: developer programmer software engineer 'Source: ComputerScienceZone.org. The Rise of the Developer. Some people use the terms interchangeably, while others stick to a strict definition of each. Growing Field. 611,800. Number of software developers in 2002 (1). 1,018,000. in 2012 (1). The U.S.
    [Engineering] What Does Great Work Look Like?
    No more steam left in the engine. 'Is what you are creating any great? Over the years, I have watched many super-creative people with amazing taste quit. They didn''t push through. They didn''t keep at it. For as many great bloggers that I follow today, I have a huge list of people who were stunningly great at it, but they quit. They ran out of juice. Podcasting too. I''ve been podcasting for a long while (every week), and so many of the shows that I used to love (and could not wait to hear) have ceased to exist. I''m glad that I didn''t quit. hope you don''t quit too. Promise. blogger.
    [Engineering] Fetching Friday – 25 Posts on Marketing and Productivity
    Search Engine Marketing. 'Fetching Friday is back for week eight of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. How to Encourage Influencers to Share Your Content by Marcus Taylor. Danger Zones: 4 Things You Need to Know when Testing Emails by Annette Promes. 36 Tried-and-True Ways to Promote Your Blog Posts [Infographic] by Lindsay Kolowich. How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer by Eric Murphy. Stout -.
    [Engineering] YouTube to launch a kid-friendly app
    'USA TODAY reported on Friday morning that YouTube, Google’s online video library, wants to provide a more age-appropriate experience to its younger users causing their engineers to come up with a new app called YouTube Kids. ” Months in the making, YouTube Kids was the byproduct of input from in-house engineers with parenting credentials as well as third-party testers from organizations such as Common Sense Media. The free app launches Feb. 23, and at present is available for Android devices only. Instead, they often pump money into TV ads. Everyone would love that.”.
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