[Engineering] The 12 Best Competitive Intelligence and Benchmarking Tools
    find it to be very accurate and it’s great that I can see how much of my competitor’s traffic is coming from search engines, and what are their best referrals.” When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Google Review Count: 400,000.
    [Engineering] How to Market Yourself as a PPC Expert?
    It is estimated that 87% spend on Search Engine Marketing goes into PPC and mere 11% into SEO with other strategies accounting for the rest. The demand for Pay per Click marketers in at an all-time high as small and large businesses alike are spending billions of dollars on this marketing strategy. So if you thought SEO was bigger it is time to think again. This demand has encouraged many PPC specialists to leave 9 to 5 jobs and start their career as freelancers. However starting your career as a PPC freelancer is never easy. It’s never easy and there is no single route towards success.
  • SOCIALFISH  |  MONDAY, MAY 2, 2016
    [Engineering] 8 Tips for Social Video Storytelling
    Youtube is still ubiquitous as a platform (more than 100 hours of video uploaded every minute!), and remains the #2 search engine, so including this platform in your audience outreach strategy is generally advised. 4 – Know Your Platform. Always hire a professional sound engineer for video shoots. sound engineer will use a mixer, listen to every take, and own a variety of microphones for different circumstances. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story.
    [Engineering] Best Responsive Web Design To Boost Your Online Business
    The underlying concern is that Googlebots and other search engine bots give importance to simple and neat page hierarchy, which they can only find in responsive sites. The concept of one-website-many devices is ideally explained in this informative article on Search Engine Watch. Having multiple versions of your site requires search engine crawlers to spend more time navigating each of the pages. While best responsive Web Design affects search engine crawlers in many ways, mobile behavior is another factor that Google takes into account. Mobile Behavior.
    [Engineering] Why Your Sales Funnel Is Probably Upside Down
    “We need to be more of an experience engine because customer experience is customer success.” Challenging the Sales Status Quo. We all know the sales funnel. We are familiar with its design, function, and purpose. But what if somebody came along and told you that your funnel had been upside down this whole time? And that starting with a narrow field of prospects and expanding as you went was actually better than whittling down from a large pool to a handful of qualified leads and customers? It seems crazy, right? The new revenue model has become all about customer experience.
    [Engineering] How to Create Your B2B Dream Team
    Email is a powerful engine for business services companies.  If you’re a B2B company, then you know just how important your people are to your company’s success. Don’t get us wrong—employees are an important part of every business, no matter the industry. Without good people who do their job and treat customers well, your business will not be successful. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. You need to build the best team you can, or risk it all by having mediocre talent reflect poorly on your brand. case study.
  • KIKOLANI  |  TUESDAY, APRIL 26, 2016
    [Engineering] 10 Keys to the Kingdom of Content Marketing
    All of this linking is picked up by search engines.  . Content marketing is hard work. You have to be a bit of everything to do it well – a marketing pro, a psychologist, an excellent writer, a solid researcher, an expert on all social media platforms, a creative, and a quick study, in order to keep up with the rapidly changing environment of all things digital. Balancing all of these personas may make you feel like you have multiple personality disorders at times, but take heart. Perhaps these 10 keys for content marketing will help. Write for Your Audience, not Yourself.
    [Engineering] Living Proof That Defense Contractors Can Rock at Social Media
    Building a social program from scratch is no easy task—especially when your target audience consists of engineers and rocket scientists who may not be all that interested in social media. “I work with a lot of engineers and rocket scientists that saw social media as something their kids did. Social Media Targeting. Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. So why would a business such as Raytheon need social media? Well up until 2014, company leaders didn’t think it did. Resources.
    [Engineering] 5 Expert Tips for Engaging Your Webinar Audience
    In the Performance Toyota webinar example, the dealer principal established his authenticity out of the gate by explaining his background: before getting into the car business, he was a trained engineer, which helped him realize that there had to be a better way than his current approach of developing homegrown pricing. Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Use Industry Disruptions to Your Advantage.
  • TWIST IMAGE  |  SUNDAY, APRIL 24, 2016
    [Engineering] The Truth In Digital Advertising
    search engine. search engine marketing. Don't believe every headline that you read. There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances. Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. Video, video, video and more video.
    [Engineering] 7 of The Best Apps for Making Money Online
    The app works with all of the biggest and most popular search engines used today, including Google, Bing, and Yahoo, as well as other websites like Amazon, Best Buy, eBay, Walmart, and Tesco. There is an app for just about anything you could possibly think of, from games that keep you entertained, to apps that help you find jobs and real estate, and even apps that help you know exactly what first aid procedures to take during an emergency. But did you know that there are also many social apps that are designed to help you make money online? Apps apps best apps making money online
    [Engineering] KeliComm Headshots: On-Page Search Engine Optimization
    “I hired Caroline Melberg and Small Business Mavericks to help me ramp up my SEO. could not be happier with the outcome. Almost immediately I saw my Google ranking improve and within a matter of weeks, I moved up to #3 in search results. And I have yet to implement all of her suggestions. Caroline really knows her stuff, she’s a pleasure to work with and very accommodating. cannot recommend Caroline and Small Business Mavericks enough!”. - Jen Kelly, Founder, KeliComm Headshots. Portfolio
    [Engineering] How to Use Google Suggest to Improve Your Content Marketing
    This autocorrect feature on the search engine is what gives us suggested results in both the URL (for those who have Google set as their primary search engine), and their search boxes. It uses both patterns in the user’s search history and metadata crawled by the engine’s bots themselves to make suggestions based on partial searches. Search EngineBuilding traffic is a long-term goal, anyone will tell you that. My favorite method of doing this is through taking advantage of Google Suggest. But how do you exploit it? SerpStat. Bulk Suggest Tool.
    [Engineering] 8 Tips for Effectively Outsourcing Your Content
    Most people don’t have the talent or ability to become aeronautical engineers, brain surgeons, or UFC fighters, but writing is a skill that almost everyone has some level of proficiency at. In case you hadn’t noticed, the mass adoption of high-speed internet has dramatically transformed the way that businesses operate. For the first time in history, businesses are not impeded by geographical restrictions when it comes to securing a skilled, professional workforce. One aspect of a business that is particularly well-suited for outsourcing to remote workers is content marketing.
    [Engineering] The Humanization of Search & Why Business Owners & Marketers Should Care
    If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. And at the center of all this technology is a concept that even pre-dates any of this tech; the ability to search and find information. Q4 2014).
    [Engineering] 3 financial services firms using incubators and accelerators to drive innovation
    Rather than opening its own accelerator the bank has clubbed together with Baidu, China’s leading search engine, and TusPark Global Network, to run Supercharger , a 12-week accelerator programme for fintech companies. Disruptive forces are set to radically transform financial services over the next decade. Traditional players are being asked fundamental questions about how to respond to the emergence of nimble and agile competitors and how to thrive in a disrupted world. But how can financial services brands respond to these challenges? Wells Fargo Startup Accelerator.
    [Engineering] How to Defend Your Name and Protect Your Reputation Online
    Keep in mind that with reputation management, search engine optimization and other areas of Internet marketing, a few negative reviews are better than no reviews at all. Defending and protecting your reputation online is more difficult to achieve than ever before. The speed at which information spreads online, the ever-increasing number of ways to share it, and the tendency of some negative items to go viral, has made the defense of your brand and reputation nearly impossible. The good news, however, is that it doesn’t have to be this way. Improve Your Presentation. Use Vigilance.
    [Engineering] How to Use Your Inner Contrarian to Generate Endless Content Ideas
    Matt Clough is the content marketing manager at Cloggs and has covered a wide range of topics, including marketing, branding, SEO and entertainment and the arts for the likes of Search Engine Land, the Guardian and the Independent. This is a guest contribution from   Matt Clough. Whether your blog falls within a niche with apparently endless opportunities or a dreaded “boring” one, the one thing that all bloggers (and writers in general) come up against at some point or another is writer’s block. As a blogger, there’s a constant temptation to tell people what you think they want to hear.
    [Engineering] Google Showing Multiple Domains in SERPS for Site: Command
    Google Search EnginesGoogle is showing multiple domain names in its search results when the site: command is used if domains pointing to the main domain include the canonical tag. Let me explain by giving you an example. The screen capture above shows more than one domain for a site:billhartzer.com search. For example, if one site has a blog post on it and another site uses that blog post on its site and includes the canonical tag back to the original, then it’s possible that Google will show both domain names in the search results for a site: command. byrAO2qP5o0.
    [Engineering] How to Increase Your Content Visibility in Google Knowledge Graph
    At the launch of the Knowledge Graph, Google Product management Director Johanna Wright said, “ We’re in the early phases of moving from being an information engine to becoming a knowledge engine , and these enhancements are one step in that direction.” Schema markup is a set of predefined code that defines elements of your webpage and support search engines to return the best search results to users for a given query. Digital Marketing google knowledge graph google my business google ranking search engine optimization search ranking SEO
  • TWIST IMAGE  |  FRIDAY, APRIL 15, 2016
    [Engineering] A Dying Breed
    The idea that bloggers were a good farm team to drive traffic and nurture the search engines faded, as all of the content just became. search engine. With each passing day, the blogger - as we have known them to date - is fading. . That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you subscribe to? Even the ones that you do subscribe to, how often do you click and really engage with the words? The truth is this: the world of writing online continues to evolve. Maybe that's the way it is supposed to be? This grew. content.
    [Engineering] 7 Content Marketing Secrets to Increase Organic Traffic
    This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? Here’s a question for you: How effective is your content at driving traffic to your website ? If If your answer is “not very,” then this is the post for you. Even if your content is performing well, there’s always room for improvement. But But contrary to popular belief, this doesn’t require a new blog post every other day. As a matter of fact, you can drastically boost your website’s SEO traffic growth with just a single blog post.  highlight to tweet).
    [Engineering] Using Cloudflare or Other CDNs Won’t Help You Hide Your Link Network
    So, the search engines can easily see that you most likely own all those sites linked together by looking at the sites’ IP addresses. In theory, the search engine would ignore the IPs being on the same Class C Block because it’s possible that several sites are using Cloudflare. link building Search Engine OptimizationRobert Fisher recently asked a question over at Moz regarding the use of CDNs to potentially hide a link network. Unfortunately, though, that theory, while a good concept, just doesn’t fly.
    [Engineering] 11 Steps to Growth Hack Your Way to Blogging Success
    SEO Strategies There is a bit of a learning curve here, but if you are going to be successful, for yourself or others, you have to learn and implement those strategies that will get you found and ranked by search engines. So you want to blog. Do you own an ecommerce business and need a site-based blog to bring in more traffic? Do you want to start a standalone blog and make money? Or do you want to freelance blog for other blogs? Whatever your purpose, if you are going to be a success at this blogging business, you will have to follow some key steps – 11 of them in all. 1. Don’t be shy.
    [Engineering] How Technology is Improving Education
    For example, models can show a student how molecules will behave in a variety of situations, or students can learn about science and engineering topics with greater ease when electronic models and simulations are incorporated into these lessons. These games make it possible to solve real-world problems while playing roles like journalist, engineer, or city planner. Technology has had a huge impact upon the way that people live, work, and play. But it is also helping students of all levels achieve better results in the classroom. Royalty free photo. Prepare for Tests from Anywhere.
    [Engineering] Google’s Mobile Update and Online Visibility
    Q7:  92% of Americans use search engines. Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site? You’d think that just any website is better than none, but that’s not always true. site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless!
    [Engineering] 5 Expert Tips for Growing Your Webinar Attendance
    It would have been easy to simply target titles with manufacturing or engineering in them, but we would have not aligned the topic and value proposition to the right persona. 4. We did a webinar for a very well-known brand that chose their sales vice president as one of the presenters along with an internal engineer, and it fell flat. Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. highlight to tweet). Before You Begin. Choose a Relevant Topic.
    [Engineering] Your Live Brand Is Alive
    So, in the old days, as brands would use popular keywords to game the search engines, now brands must use live video if they want some kind of organic placement at the top of the news feed (without paying for it). search engine. How live is your brand? About one year, I published an article titled,  Your Streaming Live Brand. As smartphones got smarter and mobile data speeds made streaming as seamless as texting, it became apparent that brands are going to quickly need to have a "live brand strategy." Last year, everyone was excited about Meerkat and Periscope (some still are).
    [Engineering] The New(ish) Trend Of Publishing Within Publishing
    Perhaps an advertising rev share deal with Facebook, perhaps a newish brand on a popular social media platform that would create attention for Business Insider, perhaps a deal with Facebook where this unique content might be used in the future if/when Facebook decides to get serious about being a search engine too, perhaps a data platform? If I had to start it all over today, I would - without question - publish on a bunch of existing platforms, and then have the articles posted here for centralizing, archive and search engine purposes. search engine. Where's the money?
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    always forget there’s more to search engines than Google, and now that there’s so many more ads above the fold (which I tend to scroll past, I don’t know about you), it’s easy to see that plenty of people are using plenty of other alternatives. Happy Saturday, ProBlogger readers! also loved Bryanna’s guest post on how to create a business to bridge you from your day job to your dream job – so practical and such a great idea! How to Publish 6 Posts Every Week | Medium. How many posts do you aim for every week? Who do you think has got it right?
    [Engineering] Social Media Updates: March
    Due to the unparalleled reach of Google and their services, plugging into the Google My Business network means your customers can now find you easily through Search, Maps, and Google+, and you don’t have to struggle and rely on complicated SEO tactics to be ranked top of SERPs (search engine results pages)! March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Here we go…. Facebook. Views:  Number of times your video was viewed on a particular day. Pinterest. Instagram.
    [Engineering] Are you ready to podcast?
    Adding content like podcasts will not only add stickiness to your site, but Google and the other search engines will love that you’ve got a mix of media on your site. According to wikipedia a podcast is a collection of digital media files distributed over the internet using syndication feeds for playback on portable media players and personal computers. Here’s my definition. podcast is an incredible marketing tool and a great way to generate new leads for your business. It can enhance your marketing in many ways. People consume podcasts in a big way. Don’t be afraid to be brief.
    [Engineering] 5 Things To Completely Revamp And Improve Your Digital Marketing
    This applies to literally everything important that is associated with search engine optimization. Did you know you could rank higher in Google search engines if you had a separate mobile website for mobile users? Search engine optimization, email marketing, PPC, affiliate marketing, banner advertising, social media marketing, blogging etc. Everything changes in this world. Some things change for good and others not for good. However, you have to keep changing and improving your digital marketing strategies because this will only be for your good. SEO, SEM, PPC etc.
    [Engineering] Warning: Are You Making These 8 Traffic-Killing Mistakes?
    Those posts will still get read – by people coming from search engines and by people digging into your blog’s archives or following links from other posts. This is a guest contribution from Ali Luke. Are you unintentionally sabotaging your blog’s chances of success? It can be really tough just to keep your head above water when you’re blogging. There’s so much great advice out there – and so many things you could be doing. It’s also easy to get things wrong. It takes time to build a successful blog. But you don’t want to end up taking years longer than you need to. page is really handy.
    [Engineering] Google Continuing to Allow Alternative Characters in Title Tags
    Looks like the cases I have come across are all search engine spam results, but the fact that these characters are even being allowed is a mystery to me. As you can see, this particular search result actually is interesting since it showcases several search engine spam techniques: – cloaking the page (show different results to Google’s bots than real humans). – usage of new gTLD domain names for search engine spam. Google Search EnginesLet’s look at an example: https://www.google.com/search?q=%E2%91%A0&num=100&safe=off&source=lnt&tbs=qdr:h&sa=X.
    [Engineering] An Expert’s Guide to How to Get SEO Right
    When it comes to bettering your website’s search engine ranking, the importance of following good SEO practices cannot be emphasized enough. This could mean that they have manipulated Google’s search engine to rank them for certain phrases in the short term. Further reading: Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings. 4. Digital Marketing outsourcing SEO search engine optimization search ranking SEO seo campaigns SEO strategySydney-based Andrew Raso has a similar opinion. Further reading: Is There Such a Thing as Cheap SEO? 2.
    [Engineering] Business Storytelling From a Hollywood Screenwriting Coach
    Robert is a story mentor, the creator and leader of his famous STORY and Storynomics seminars, and a world-respected lecturer and teacher on story and the engines behind both business and narrative storytelling. The Story Master Speaks. Robert McKee is the master of Hollywood storytelling, and you may recognize his name. For the first time, we are excited to welcome a previous Business of Story Podcast guest in for another round. As Robert points out, “Rhetoric is not the way the mind works.” In This Episode. The difference between implicit and explicit story. Resources.
    [Engineering] The Ultimate Guide to Social PR Strategy: A Blueprint for Success
    Do we know how to apply smart SEO (search engine optimization) to the content we generate? If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. GIPHY link. Listen.
    [Engineering] How to Find & Hire Good Content Writers
    You can use a search engine to find their social media profiles as well as a sampling of the work they have already done. When starting a new website, the tenet you will hear most often repeated is that content is king. When users visit your website or your social media presences, they expect to find content that is interesting, meaningful to them, and updated daily. Fresh content, whether the product of blogging, article writing, press releases or simply having a social media presence, is one of the most important factors for your online marketing approach.
    [Engineering] What's A Yahoo?
    search engine. How much time do you spend thinking about Yahoo? spend a lot of time thinking about Yahoo. Not the Yahoo you used to use as a gateway to the Internet (or for common searches), but the Yahoo of today. Yahoo is dead." This is the typical sentiment/eye rolls I get when I mention Yahoo (much like talking about MySpace ) to anyone, but I am left wondering if Yahoo's biggest challenge is how they communicate and market their own brand? That web portal/search platform called Yahoo has changed - dramatically - since it was no longer cool to use them for search. It's complicated.
    [Engineering] What You Need to Know About Sitemaps
    Sitemaps are one of such components, which are required to rank your website on the top of the search engine results. They ensure that your website is indexed on the top in search engine results. Also, when search engine bots go for indexing, they would prefer the websites, which have sitemaps in place. This helps you to keep a track of the growth of your website to search engines. They are not visible on your website but their work is to provide URLs to the search engines. However, it is very significant to know that what all you should incorporate.
    [Engineering] How to Harness the Elusive Power of SEO
    At Stone Temple consulting, the main areas of focus are content marketing, search engine optimization, and social media. Mythbusters: SEO Edition. As CEO and founder of the company, Eric Enge is charged with responsibilities like determining the future of the industry and a vision for the company and its clients, making Eric an authority on the aforementioned subjects. When analyzing these three deeply related topics, Eric seeks to debunk SEO myths that portray it as a cheap trick to increase website traffic rather than as a strategic part of strong marketing design.
    [Engineering] 3 ways car manufacturers are adapting to future proof their businesses
    In last month’s Agile Innovation Update we discussed how the manufacturer is trialling an app that allows owners to lock or unlock their car and start the engine from their smartphones. Take a quick flick through the news over the past couple of weeks and you’ll notice automotive manufacturers making headlines. But interestingly, it’s not releases of new models that are garnering media attention. In fact, it’s innovative propositions and the integration of new technologies that are gaining traction. Digital car keys. Driverless cars.
    [Engineering] New Search Engine Launched: Only Searches New gTLD Domain Names
    There’s a new search engine out there that apparently has ditched the legacy.COM,NET and.ORG TLDs (Top Level Domains) and only show New gTLDs in its search results. Using Google’s Custom Search Engine, Newgle has done what no other search engine has ever done before: only show search results from websites on New gTLD domain names. Newgle is a new search engine using Google Custom Search that takes the legacy TLDs out of the search results. Newgle is the first search engine that I’ve seen only use the New gTLDs in its results. Search Engines
    [Engineering] Google Wants Us to Share Links to Their Search Results Pages
    Google Search EnginesGoogle has added a share button to knowledge graph entries to encourage us to search more at Google. Whenever you search using a desktop (not mobile) device, and you see a knowledge graph entry on the right side of the search results, Google is displaying a share button, like this: When you click on this share button, you see this: You can share this link, which is to the very same Google search results page that you are viewing, on Facebook, Twitter, Google Plus, you can email it to someone, or you can simply copy the link (which is shortened). kgs/d3Tmp.
    [Engineering] Get More Social in Promoting Your Company Website
    Secondly, quality content will help your site rank higher on search engines such as Google, giving your brand more notoriety. Making sure your company’s website stands apart from competitors should always be high up on your list of priorities. With that being the case, take a few minutes to think about if your site is actually accomplishing this mission. If the answer is no, what do you intend to do about that moving forward? As a result, the probability of missing out on consumer revenue is high. Design a Winning Site Today. If not, what area or areas would you restructure?
    [Engineering] 5 Top Reasons Why You Need Social Media to Rank Higher on SEs
    Social media marketing is one of the most powerful methods of increasing your online presence and supporting your search engine optimization. Photo by ThePridhamGroup. The world of internet demands you to be on your toes at all times. While you are competing with your biggest competitors in the market, new ones are entering the competition in great numbers every single day. In the past you as a business had to compete with other businesses only. In this age and era your bigness is defined by the size of your presence on Internet. This thing became a huge meme on the internet too.
    [Engineering] How to Start a Blog in 5 Steps
    While they will cost you to buy, if you get one from a reputable source they’ll be secure, fast, have good search engine optimisation, will be designed for mobile as well as desktop, and be easy to install and customise. In this post I want to walk you through the basics of how to start a blog, and while I do, I want to answer some of the basic technical questions that many pre-bloggers need to answer to get their first blog up and running. There are many reasons to start a blog, but the challenge that faces all aspiring bloggers (including me back in 2002) is: how to start a blog?
    [Engineering] Why Most Companies Can’t Yet Handle Great Marketing Technology
    It’s just the gas in the engine. Image via Unsplash. The more things change, the more they stay the same. spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect. It seemed like a too-eclectic mix at first, but Adobe did a very good job keeping a consistent messaging thread throughout the 3-day event: The business of the future is powered by customer experience. Smart man.
    [Engineering] Why retailers need to prepare for the imminent invasion of social commerce
    Retailers will always need an optimised website that prioritises user experience and engagement, but the social marketplace presents a feasible alternative to sales driven from organic search engine traffic. Social media has already revolutionised the retail industry by fuelling the rise of e-commerce and transforming consumer behaviour, but now it is ready to take one step further. Google, Facebook, Twitter and Pinterest are all set to roll out facilities for users to purchase products directly from their websites in the next 12-18 months. How should retailers tap into social commerce?
    [Engineering] 10 Simple and Reliable Digital Marketing Metrics
    Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. How: Go to Acquisition > Search Engine Optimization > Queries. Go to Acquisition > Search Engine Optimization > Queries – your Search Console data appears (including search terms). 8. What: Also known as “entrance pages,” these are the individual pages where visitors enter your site after performing a search on a search engine. Overall Traffic. Channel-Specific Traffic. Conversions.
  • TWIST IMAGE  |  FRIDAY, MARCH 25, 2016
    [Engineering] Six Links Worthy Of Your Attention #301
    Think about the things you tell the search engines. We probably tell a search engine things that we have yet to share with our spouses or close family members." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Conversational UI: a short reading list - Berg. "A few weeks ago I wrote a Medium post on chat as interface that sort of blew up. One of the best things about a widely-shared post, is the way you learn from the comments. Hugh for Mitch).
  • TWIST IMAGE  |  FRIDAY, MARCH 25, 2016
    [Engineering] Bots And The Next Wave Of Marketing
    In the past short while, we're beginning to see the rise of bots as an engine of powerfully good marketing, personalization and better service (look no further than the Quartz app above, as an example). Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click. Instead, what you're faced with is the familiar setting of your messaging app. It learns. Bots have evolved.
    [Engineering] All Ranking Factors of Google Search Algorithm Not Applied to All Search Queries
    Google’s organic search engine algorithm is made up of a lot of different search engine ranking factors. When it comes to certain search queries, not all of those search engine ranking factors are applied. We should think of Google’s search engine algorithm and how it’s made up of all sorts of puzzle pieces. Google Search EnginesIn other words, Google may apply certain parts of their algorithm to certain keyword queries and might disregard other parts for other keywords. For certain search queries, Google uses certain pieces of that puzzle.
    [Engineering] Video Production for the Musician: If You Aren’t Producing, What Are You Doing?
    Being a professional sound engineer (as well as married to one), there is a wealth of information that I would love to share on that topic, but it goes a bit beyond the scope of this article. If you are a musician looking for exposure, you should be on YouTube. It really is as simple as that. YouTube doesn’t cost you money to join or post videos, and the potential audience is huge. Making videos of you playing your songs gives you content to distribute to fans, as well as to venues and record labels. So let’s take a quick look at how to make videos as a musician. That is it.
    [Engineering] Google Change of Address Tool Still Broken After 3 Months
    Google Search EnginesA while back I wrote about my utter frustration with Google and their Change of Address Tool. wrote about how their Change of Address Tool is broken. Well, honestly, I’m still frustrated. After 3 months, it’s still broken. If you look at the screen capture above, you can see that when you use their Change of Address Tool, Google doesn’t allow you to redirect to an internal page on your site when you move your site. Somehow you have to figure out how to make one site’s real home page redirect to the new site’s real home page.
    [Engineering] How SEO and Content Work Hand-in-Hand
    Communication SEO content content curation content curation strategy content marketing strategy content writing craft your content html5 internet marketing technique keyword generator keywords link building quality content ranking of mobile-friendly sites search engine optimization search engine ranking SEO and social media SEO elements site architecture writing tipsYou've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks.
    [Engineering] Dallas SEO: Google Gets It All Wrong on Google Maps
    Or, perhaps this is a sign of yet another change to Google’s search engine algorithm? that has absolutely nothing to do with marketing, Search Engine Optimization, or website marketing. By the way, I don’t think the showing of this Dallas Dentist for “Dallas SEO” is limited to Desktop search results. I’m also seeing this dentist show up in the mobile search results, as well: Google Search EnginesTake a look at today’s search results for the search query: Dallas SEO. Feel free to click on the image to see the larger version of it.
    [Engineering] What’s the Future of the Independent Distributor?
    Technical/Engineering Expertise  – set yourself apart from the pack. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. I’ve addressed this issue in the past, and as time goes on, but I’m afraid the independent distributor may be following the way of the corner hardware store. Distributors need to step it up a notch! Long before Grainger, Fastenal, Home Depot and the thing they call the Internet, the local industrial distributor was the backbone to local manufacturers and businesses.  My, how things have changed over the past several decades.
    [Engineering] Importance of Using Social Media for Press Release Distribution
    There is a major connection between PR and SEO according to an article in the Search Engine Watch. When creating a public relations strategy, a marketer’s first move is to commence on publishing the press release(s). This strategy would have been effective a few years ago; however, there are some tactics that are more effective today.  Ensure you know the right time to release a press release to improve its effectiveness to your public relations strategy. Benefits of social media press release. Provides for a multi media approach. Other Publications can pick up your Publication.
    [Engineering] Six Links Worthy Of Your Attention #300
    We've been engineered in a very specific way, and any change to that will cause a whole lot of psychological trauma. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Mergence-Accommodation Conflict: Why Bad 3D Literally Makes You Sick - Sports Video Group. I've tried good VR (the HTC Vive is absolutely stunning). But bad VR is off-putting. One problem is that while things might look near or far, your brain knows they're all on a screen near your head.
    [Engineering] Tips to Help You Drive Traffic from Facebook
    There are many ways to do this, both from search engines and other trusted sites. Setting up an ecommerce site is a little like grabbing the tail of a tiger: once you have a grip, there is nothing you can do but hold on. That said, today it is much easier to create a website than a decade ago, as there are many companies that aim to assist you with all the necessary steps along the way. For example, web hosts such as www.1and1.com can help you with your private domain registration. Buffer. Buffer is commonly used by webmasters and social media marketers to schedule posts. Canva. Edgar.
    [Engineering] 5 Effective Link Building Services to Try in 2016
    You can use these services to improve your rankings in search engines. Search EngineThe internet is a broad and complex place. It’s as vast as any country on the planet and filled with opportunities. Simply existing on the internet as a business is not enough to guarantee success, at every turn. You need to find effective ways to ensure that your website is working productively. This could be the catalyst of the failure or success of a business of any type. Link building is one of the most proven ways to increase the traffic that comes to your site.
    [Engineering] How to Use Emoji in Your Marketing Vocabulary
    Taco Bell celebrated the release of 2015’s new taco emoji with the  Taco Emoji Engine. Facebook Whether you love ( ) them or hate ( ) them, chances are that you have seen an emoji or two in your day. Maybe you’ve used a few of your own today. In the last year, these little faces and icons are revolutionizing the way brands are running marketing campaigns. The Birth of Emoji . Emoji were first introduced by Shigetaka Kurita who was part of the team preparing for the 1999 debut of NTT Docomo’s i-mode, or the world’s first major mobile internet system. Enter. Emoji say more with less.
    [Engineering] Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip
    It’s not going to be on some sort of search engine results page or something. This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. want to add some much-needed clarity to marketing technology, and Marketing Marvels helps. This week’s show is on Uberflip – the influencer identification and connections platform.  Jay: Hey guys, it is Jay Baer. Exactly.
    [Engineering] Why Overlooking SEO is Killing Your Business
    One of the most important techniques you can utilize to increase your business’s value is search engine optimization. More commonly known as SEO, search engine optimization is what it takes to increase your relevance and make your web presence known. Search engine optimization requires you to do certain things to make your site easier to find through Google. Now that you understand why search engine optimization is so crucial to your business’s success, finding the time to utilize it will not seem so difficult. They will protect their business at all costs.
    [Engineering] Mobilegeddon II is Coming: Are you Prepared?
    – Mobile-friendliness is a search engine ranking signal on mobile searches according to Google. Google Search EnginesUh oh, Google just announced that a new mobile-friendly update is coming in May 2016. And, as such, I’m going to personally be the first one to call this Mobilegeddon II. Not because of the fact that the first mobile friendly update back in April 2015 was catastrophic–just because this is the second mobile friendly update for Google that they’ve announced ahead of time, and, well, the first one was called Mobilegeddon. The First Mobilegeddon.
    [Engineering] 10 Distractions That Sabotage Your Blogging Success
    The Engine Room. As a blogger, you have to take care of hosting, landing pages, WordPress, plugins, email management, and more – the engine room of your blog. This is a guest contribution from  Peter Banerjea. It’s a thrilling vision, isn’t it? You – a popular blogger. Writing posts that attract dozens of comments and thousands of shares. Your fans waiting with bated breath for your next post to ping into their inboxes. But the reality couldn’t be more different. You are just too busy – office, housework, family. And that dream of you becoming the next ace blogger?
    [Engineering] Apple vs FBI Case Explained
    One major flaw Oliver points out on the FBI’s side is if Apple engineers do engineer a code to unlock the iPhone they can simply “throw it away” however Oliver says “no one seriously thinks that’s going to happen.” Cough Cough More Privacy Please. That’s what everyone is asking for. Facebook, Google, and Snapchat are all taking measures to increase their encryption capabilities. This not-so sudden move was prompted after the Justice Department got pissy at WhatsApp. Source Mashable). Headlines Apple vs FBI Case Explained. ” Very true. Source Tech Insider).
    [Engineering] 16 Enigmatic Business Blogging and Other Marketing Stats
    Biro at TalentCulture writes passionately and practically about encouraging girls and young women to pursue science, technology, engineering and math (STEM) education, blogging about women in STEM and STEM recruiting. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Meghan M.
    [Engineering] How To Lift the Quality of Your Blog Posts with Embeddable Content
    There is an incredible opportunity for bloggers that will help improve the quality of their content, serve their readers better, and potentially help their blog rank higher in search engines – and not everybody is making use of it! There is an incredible opportunity for bloggers that will help improve the quality of their content, serve their readers better, and potentially help their blog rank higher in search engines – and not everybody is making use of it! Such a simple tactic, but so incredibly effective! Why embed? Increasing time on page and reducing bounce rate.
    [Engineering] 5 Reasons Your Business Absolutely Needs To Consider the Bing Network
    All additional exposure opportunities for your business outside of traditional search engine platforms. This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. Whether it’s been with an agency and working with larger brands and companies, or running a small business, it can be be very daunting and expensive to figure out how to drive targeted traffic and leads, not to mention, expensive. That’s exclusivity that can’t be beat.
    [Engineering] 5 Ways to Creatively Brainstorm Guest Post Ideas
    Mauricio Prinzlau is the co-founder of Cloudwards.net, a cloud software comparison engine for individuals and small businesses. Despite the rumours, guest posting is still an effective method to link building, getting the word out about your blog or brand, or simply forging relationships in any industry. But that’s only if you go about guest posting correctly: the wrong guest posting approach can get a website penalized, and put you out of business. Some believe it’s just a numbers game, others think quality matters. Ways to Creatively Brainstorm Guest Post Ideas. Name: Carolyn.
    [Engineering] PageRank Does Not Live Anymore; There Is Something Else To Work On
    SEO professionals can use the Disavow tool that allows the search engine optimizers provide a list of backlinks to Google that it wants to be thrown out of the index. Search Engine Google Page Rank Google PR SEO TipsThere was a time when PageRank mattered a lot for websites and SEO professionals and writers used to talk about it all the time. That time is gone and you don’t need to work on your PageRank anymore. There is something different that you have to work on now but it needs just as much attention from you as SEO did. This rule applies on the usage of keywords as well.
    [Engineering] 13 Ways to Simplify Your Local Marketing Strategy in 2016
    Search Engine Local Marketing StrategyWith the buzz around social media always getting stronger, it is very easy to get carried away with your business strategy. And more often than not, most business owners have done exactly that. For any venture to be successful, it is really important to get a strong grip on the local market. Looking at the market dynamics till date, following is a compilation of a few important tips for successful local marketing: -. 1)      Identify primary customers: – You have to know who the people are most likely to buy your product / service.
    [Engineering] 3 SEO Tools Your Small Business Needs Be Using Right Now
    Search Engine Small Business SocialnomicsIf you are attempting to do SEO in any form then here are 3 awesome small business SEO tools that you should definitely be using. These tools will help you improve your rankings regardless of your knowledge or experience level. Guest Post Tracker. One of the best ways to promote your website and build awesome links is through blogger outreach, which is also known as guest blogging. The tool I use day to day to both find blogs that accept guest posts and to track all of my guest post submissions is Guest Post Tracker. Can’t beat that. Majestic.
    [Engineering] Google Home Services Concierge: The Newest Experiment
    They’re telling you that their people on the phone can do something that their search engine can’t. Another day, another weird experiment from Google. Google’s latest oddball comes in the form of a “Google Home Services Concierge.” ” For a few brief searches, this ad replaced the map pack and Home Service Ads entirely, inviting searchers to literally call Google for a plumber instead of going through their search results: When you click through, a bare bones landing page presents you with a phone number, number to text, and not a lot else. But why?
    [Engineering] Minimizing Cloud Computing Hazards: A Detailed Analysis
    Examples: Live IaaS models include Google Compute Engine, Amazon EC2, Rackspace and a few more. The IT industry is smarting under certain deficiencies— urging noted stalwarts to bring forth the blooming concept of cloud computing. This technology has now taken a center-stage— managing and maintaining multiple burdens— synonymous to this industry. Some might argue about Cloud Computing’s efficacy in the smaller industries but lesser the data— greater is the systematic confidentiality. closer look at Cloud Computing showcases several hard-hitting benefits. They must not be diligent.
    [Engineering] 3 Things That Can Lead to a Disastrous Production and Manufacturing Run
    Each of those sub-projects also involve coordinating the activity of several high-level sectors: design engineering, compliance management, component engineering, manufacturing engineering and quality control. Running a successful procurement department isn’t something that’s going to happen at the flip of a switch. In order to get efficiency at an optimal position, it’s important for clear goals to be in place. But for the goals to matter, it takes a dedicated and knowledgeable staff to be able to spot the mistakes. Rushed Buying. Inadequate Attention to Detail. Global
    [Engineering] Want to Drive Traffic to Your Booth at a Trade Show?
    By Sandy Bucher, Media Engineer, Sonnhalter. Photo courtesy of Viega LLC. Digital Display Advertising is one way to drive traffic to your booth at a trade show. Depending on the size and location of the trade show you’re exhibiting at, the venue may offer this option. client of ours recently took advantage of this opportunity at the Las Vegas Convention Center. The digital display ads appear on various screens located throughout the venue, usually near the high traffic areas such as main lobbies and secondary lobbies, entrances to meeting rooms, near the Info Desk or near escalators.
    [Engineering] Using Google AdSense Hurts Mobile User Experience, Violates Google’s Own Guidelines
    Google Search EnginesAdding Google AdSense to your website hurts the mobile user experience on your website and violates Google’s own suggested guidelines. have been working on my own site, this site, to optimize it for page load speed. Using Google’s own Pagespeed Insights tool , I found that there is one particular section of the results, under User Experience, that gave me a score of 99 out of 100. That problem is Google AdSense. The problem is the way Google displays their AdSense ads on my web page. So, you would think that this would be fixed. But, apparently not.
    [Engineering] How to Protect Yourself from Shady Search Marketing
    This fraudster’s company used deceptive tactics to affect the search engine rankings of his clients by creating fake reviews, fictitious websites, and manipulating hidden text on websites — without his clients’ knowledge. I’ve been in the industry for 15 years, so I know it’s not easy to manage all the moving parts of a search strategy. The technologies we rely on (search engines like Google and Bing) have their own objectives that don’t always align with businesses. Now search engines will be looking for related words, not the exact same phrase. highlight to tweet).
    [Engineering] How to Improve your SEO by Speeding up Your WordPress Website
    If you are alarmed for the sake of your website and its slowpoke page speeds resulting in bad SERP (Search Engine Results Page) rankings, you are right to do so and you need to take action before even your niche trickle of visitors forget that you (and your website) exist. General Search Engine OptimizationThis is a guest contribution from Tracey Jones. Have you been reading up on all those facts about how sites with slower page load times (more than 3 seconds) have higher bounce rates? Or how Google ranks slow loading pages lower than those that load fast? Ready. Check Hosting.
    [Engineering] Will Your Brand Survive In The Live Brand World?
    Brands still jockey for position in search engine results. Getting to the top rank on search engines - or a news feed - can make all the difference in the world for a brand. It's easy to think that there's this new search engine optimization in town that has to do with social media, and placement within the various news feeds. search engine. search engine optimization. How good can your brand be at "live"? If social media accomplished anything, it brought brands out into the open. It forced brands to respond - in public - to their consumers. everything. brand.
    [Engineering] The Ultimate Guide to Infographic Marketing
    Next, reverse engineer the content accordingly. In the words of entrepreneur and acclaimed author  Gary Vaynerchuk,   “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. Research.
    [Engineering] 5 Mistakes Bloggers Make with SEO and What to Do About Them
    Search Engine Optimisation and all that goes with it is an incredibly important part of successful blogging, but it’s also a topic than many find too advanced – particularly for beginners. Search Engine Optimisation and all that goes with it is an incredibly important part of successful blogging, but it’s also a topic than many find too advanced – particularly for beginners. Jim has been in the SEO business since 1999, and helps companies across Melbourne rank well in search at  StewartMedia. Mistakes Bloggers Make with SEO and What to Do About Them. Tools mentioned.
    [Engineering] Search Engine Optimization Guide for Better Business Online
    However, you have to, if you want to make your business a successful one using search engine optimization services. It stands for Search Engine Optimization, and you have probably heard the term if you have been around the internet for a while. Search Engine Optimization is important because, in simple terms, it is how people find your site in search engines. Search engine traffic can contribute to a huge amount of your visitors, and if done right, can boost your presence online. Also we will share the Search Engine Optimization Process Infographic.
    [Engineering] How to Write a Press Release in 4 Easy Steps [+Examples]
    Search engine optimization will help improve the online visibility of your press release, which will generate traffic to your company’s website. Useful tip: Put your keywords at the beginning of the title tag (the text that is displayed in a browser’s title bar, essential for search engines) – this way, they will be ranked higher than those placed at the end. Same with the first paragraph of a press release – if you place your keywords here, the text will get more weight from search engines. Search engines will give higher ranking to content from the first page.
    [Engineering] The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog
    But if we’re looking to get traffic from search engines, we need to know the exact search phrases that people use to find these things that you’re going to write about. This is a guest contribution from Tim Soulo. First of all, don’t panic. I’m not going to overwhelm you with time-consuming, overly complicated keyword research strategies. As a blogger myself, I appreciate actionable, no-nonsense techniques that help me start driving traffic, fast. So without further ado, here are three simple steps you can follow to choose the most effective keywords for your articles! Last words.
    [Engineering] 4 Steps For Creating the Ultimate Video Marketing Plan
    Your YouTube channel should have a properly sized and engaging cover photo, search engine optimized descriptions, and relevant social links. Similarly, be sure your video also contains a search engine optimized description, keyword-enriched tags, and relevant links to your website and social sites. You should also transcribe your videos to make it even easier for search engines to find it and to also make it more accessible for different users, especially those who are deaf or hard of hearing. Create one full-length professionally recorded video. ———-.
    [Engineering] The Right Hand Side Ads On Google Search Pages Are Going Away
    While this might look like a very small change to some, this is going to cause a lot of hustle in the SEO world because the effects of removing these ads will be seen in other areas of internet marketing and specifically search engine optimization. Now, businesses will have to compete with only the top spots on the search engine pages. great way to check the new changes and how national SEO is going to be the area that most search engine optimization professionals will be working on is to search for “hotels in New York” on Google. One of the hooks is going away.
    [Engineering] The Hidden Insights of SEO
    Long back Search Engine Optimization(SEO) used to be a discipline governed by blackhat marketers. Heading tags: In order to optimize search engine you need to have either one or two tags from your heading. Blogging Highlights SEO Tips Keyword Analysis Link Building Link removal Long tail Keyword Meta Tags Search Engine Optimization seoThe web world is no longer a ‘web-like-quest’. The intention was clear to drive traffic and improve online ranking. However the boulevard turned to be a secret pathway as Google didn’t like it. Ranking. Content Ideas. Link Building.
    [Engineering] Effective Ways to Enhance Your Online Reputation
    You should attempt to make a blog and get it high enough on the search engines, so that people will find your site first when they are interested in what you have to offer. People are wary about dealing with businesses, organizations or individuals over the internet. It takes time to build up a positive online reputation. The reputation you do build up, can be destroyed quickly too. However, there are some simple and effective ways to prevent this from happening. Help Other Online Users. There are many simple ways you can help other people online, that do not take much effort or time.
    [Engineering] Most Effective Ways to Reach the Right B-to-B Decision Makers
    This is especially true when talking with engineers (both design and mechanical). By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. We’re all looking for the best, most effective way to get in front of our prospects. According to a recent survey by eMarketer.com conferences, trade shows and webinars are the three best venues to do that. Trades shows, although expensive, can be an effective tool in getting in front of the right audience. The big problem for most of us who can’t afford a 100 x 100 foot booth is getting folks to notice you.
    [Engineering] 5 Social Media & Digital Marketing “Must Haves” for 2016
    Google has integrated social media data into its organic search engine algorithm and to date, organic rankings may now rely on up to 70 percent on social media. With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. Five “Must Have” Tactics for 2016. Consumers Are Social. Being on Social Media is a Must. Source ).
    [Engineering] Six Links Worthy Of Your Attention #297
    Facebook has an amazing advertising engine, allowing people to promote their products and ideas with a few simple clicks. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . The Secret Lives of Tumblr Teens - New Republic. This week, I've got a couple of links on the future of online marketing. First up, Tumblr. This an amazing, long, profound look inside the teens who create the memes and ideas that eventually show up on Facebook and in popular culture.
    [Engineering] What You Need To Know About Creating Great SEO Strategies
    Search Engine Optimization is one the most widely used ways for getting a website to the top of search engine rankings. With a splurge of people using the Internet for finding products and services, businesses have realized the importance of having an online presence. Research suggests about 78% of Internet users rely on the web for searching products. With businesses thriving on the Internet like never before, competition is fierce and growing. However, the SEO landscape has transformed dramatically over these years. Meaning many previews SEO tactics are now obsolete.
    [Engineering] Agile Innovation Update – February 2016
    The Swedish automotive manufacturer is testing an app which would enable owners to lock and unlock their car doors and start the engine direct from their phones, thereby rendering a physical key obsolete. Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at the patent Google has been awarded for self-driving delivery trucks, Volvo’s trial of digital car keys, identity verification by selfie and the launch of Amazon’s own fashion labels. Google patents self-driving delivery trucks complete with lockers.
    [Engineering] 12 Secrets to Building Natural Backlinks
    Most people offer a single piece of advice when it comes to content creation, and you’ve probably heard it multiple times: Create content for people, and not for search engines. Digital Marketing build backlinks link building link strategy natural backlinks search engine optimization SEOA discerning reader has probably spotted the potential oxymoron in the very title of this post. highlight to tweet). To answer this, we’ll need to delve deeper into the very definition of natural backlinks. What Are Natural Backlinks? Offer Value Instead of Asking for Links. Build Something Better.
    [Engineering] Google Accelerated Mobile Pages AMP Data in Google Search Console
    Required tags missing: amphtml engine v0.js Google Search EnginesAbout a day after I made my website Google AMP compatible, I am now seeing data in Google Search Console for Accelerated Mobile Pages. Turns out that the official WordPress Plugin, for some reason, is generating errors, though. Let’s take a look at the errors that are generated, and see if there is a way to fix them. As you can see above, there are two errors being reported. As of the writing of this post, it doesn’t show that any of my pages are indexed. Incorrectly nested tags: body > script. script.
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