• SPIN SUCKS  |  TUESDAY, AUGUST 4, 2015
    [Engineering] Five Qualities Your Next Content Strategist Should Have
    But a content strategist can’t be a pure engineer that deals only in data; they need to intimately understand the audience as well.  — Content strategist Sarah Finn of BestSatelliteProviders.com. By Elli Bishop. In the information age it’s no surprise content creation and management is a crucial consideration for businesses. But all the snappy content in the world won’t do you any good if you don’t get it to the right people in a timely and effective manner. That’s where the content strategist comes in. Content Strategist in Your Organization. Keen Understanding of the Written Word.
  • SOCIALNOMICS  |  MONDAY, AUGUST 3, 2015
    [Engineering] Microsoft Said to Invest Big Sum in Uber
    In the past, Skype video chat and Microsoft’s Bing search engine have been used to power Facebook software. The New York Times -  Microsoft  has agreed to invest in Uber, according to people with knowledge of the matter, as part of a funding round that values the ride-hailing company at around $51 billion. The filing is available to the public. We aren’t commenting on additional speculation.”. Microsoft spokesman declined to comment. Microsoft’s participation was  earlier  reported  by The Wall Street Journal. Uber has a history of bringing in important partners during funding rounds.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, AUGUST 3, 2015
    [Engineering] 6 Timeless Principles for Content Marketers
    Optimize your content for search traffic – While you shouldn’t focus your article writing efforts on the search engines to the detriment of human readers, you should make an effort to optimize it for search traffic. After all, the search engines are still a large referrer of traffic for most websites. Make it shareable – Not only should your content be optimized for the search engines, but you should strive to make it shareable too. Online Marketing Articles content marketing search engine optimization social networking website design
  • SOCIALFISH  |  FRIDAY, JULY 31, 2015
    [Engineering] Realignment #3: From Passive Knowledge to Collaborative Discovery
    culture of engineers, priding itself in its orderly and timely deliveries, CEMEX noticed a growing dissatisfaction among its contractor clients. From The Demand Perspective Leading From the Outside. Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities.   This has become the association’s fastest growing program. Read Read case in this free white paper. These are all characteristics of true learning organizations. Mindset of Continuous Learning.
  • BILL HARTZER  |  THURSDAY, JULY 30, 2015
    [Engineering] Verified Domains Provides Comprehensive Background Checks for Domains
    And let me tell you, I’ve been marketing websites, creating websites, writing and blogging, and I’ve seen my share of spam. I’ve seen plenty of awesome domain names churned and burned by spammers. I’ve seen companies buy domains and then find that those domains had search engine penalties. This week, I’ve launched our new service called Verified Domains. Verified Domains is the first-ever service on the internet that provides comprehensive background checks for domain names. Domain Names
  • JASON YORMARK  |  THURSDAY, JULY 30, 2015
    [Engineering] 5 Ways To NOT Get A Response When Applying To A Job
    This time I around I’m focusing on the pre-interview process and what things candidates do that immediately remove them from consideration. 3+ Page Resumes – Unless you’re a doctor, engineer or some other deeply technical person, there’s no reason for you resume to be more then 2 pages, and for those earlier in their career, one page is totally doable. I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. Easily only 10% of those that apply are worthy of consideration.
  • SOCIALNOMICS  |  THURSDAY, JULY 30, 2015
    [Engineering] Groupon Launches Its Own Food Delivery Business, Groupon To Go
    The food takeout delivery service also nicely ties into Groupon’s deals engine, as restaurants on the platform will be able to log in to their Merchant Center web-based dashboard to make menu changes, or turn on or off the promotions for their delivery business as demand requires. TechCrunch – Following its  acquisition of food delivery service OrderUp  earlier this month, Groupon is today announcing its own nationwide delivery and takeout service,  Groupon To Go. Image from Groupon. mainly college towns. The company isn’t yet commenting on headcount.). million. Image from Groupon.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 29, 2015
    [Engineering] Time Saving Tips for Ecommerce Store Owners
    Like any other website and business, your ecommerce business will rely heavily upon search engine optimization (SEO) in order to rank higher in search engine results and generate higher amounts of traffic to your site. Running an ecommerce store requires that you invest a lot of time, not only into the usual business practices of management to marketing, but also in maintaining inventory and customer service. Continue reading to access a few of the top time saving tips for ecommerce storeowners. Royalty free photo. It’s All About SEO. Use Conversion Software. General Web
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 29, 2015
    [Engineering] 5 Web Design Principles You Should Never Give Up On
    Don’t build a website for the search engines. Get it ranked – While your first priority is to build a website for people, you should be cognizant of search engine optimization best practices. Web Design and Search Engine Optimization search engine optimization web design website design website navigationWebsite design, like a lot of other things, changes over time. What was important in 2010 may not be important in 2020. What was a best practice in 1996 is certainly not a best practice in 2015. They don’t buy anything. That’s narcissistic.
  • BILL HARTZER  |  TUESDAY, JULY 28, 2015
    [Engineering] Google Sends Warnings About Blocking CSS and JavaScript Files
    Google Search EnginesGoogle has been very aggressive about sending out warnings in Google Search Console that says that your site is blocking CSS and JavaScript files on your site. Today I received a warning message from Google regarding my site’s blocking of CSS and JavaScript files. But when I first looked at the message, I thought that I wasn’t actually blocking any.CSS or.JS files on my site. Until I looked a little bit further. Here’s the message I received, July 28, 2015 from Google. July 28, 2015. Here’s how to fix this issue: Identify blocked resources.
  • THE NEW STRATEGIST  |  MONDAY, JULY 27, 2015
    [Engineering] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising? Blog Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy analytics digital marketing marketing marketing careers marketing doubleshot marketing strategy podcast search engine marketing sem tipsLinks and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JULY 27, 2015
    [Engineering] 5 Offline Ways to Drive Traffic to Your Website
    Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? Networking – Offline networking still works. Find a networking event in your area and attend at least one meeting. It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals. Another take on this is to find a niche industry event that meets anywhere.
  • SPIN SUCKS  |  MONDAY, JULY 27, 2015
    [Engineering] The Auto Guide to Your Communications Plan
    It was an amazingly accurate and easy way to classify what I liked and didn’t like about them—and a lot of fun. (I’m an engineer’s daughter, don’t judge me.). Start your engines folks….because Think engine size, horse-power, add-ons, sunroof, heated seats—how do these things translate to your company, what you offer, who you are, what value you bring. By Laura Petrolino. Your communications plan must fit your organization. This is a pretty straight forward guideline. One you’d be hard pressed to find anyone who disagrees. Vroom, vroom! Are You a Van?
  • T2 SOCIAL  |  SUNDAY, JULY 26, 2015
    [Engineering] Avoid These SEO Mistakes [Infographic]
    Steering clear of these SEO mistakes will ensure that your pages stay visible on search engines. How about the fact that 75% of search engine users never scroll past the first page? Did you know that the top 3 search results for a search term receive 61% of clicks? We’ve all heard the joke: the best place to hide a dead body is on the second page of Google. But the reality is that we need to stay focused on optimizing our search efforts, as they do pay off. These are a few important things to keep in mind next time you’re running a search optimization campaign.
  • SOCIALNOMICS  |  FRIDAY, JULY 24, 2015
    [Engineering] Let’s Talk Brand Signals and SEO
    Everyone wants to rank higher on search engines most notably Google (For the rest of this article I’m going to refer to search engines as Google because it’s easier). Higher search ranking leads to more website visits, more likes, and ultimately more sales. SEO is both a very complex topic which I could write a multiple part series on if anyone wants to read such a thing. The TLDR version of my SEO guide would be that you need to cover your bases (Tags, back links etc.) Oftentimes people complain that there are too many social networks, which may or may not be true.
  • SOCIALNOMICS  |  FRIDAY, JULY 24, 2015
    [Engineering] Somehow Teen Girls Get the Coolest Wearable Out There
    The group started by looking at products like MySpace and Minecraft that had successfully enticed kids to dabble in code. “We kind of wanted to reverse engineer that,” Chipps says. Wired – Jewelbots are bracelets with programmable plastic flowers made for middle-school girls. They’re also the most interesting wearable I’ve seen this year. Their creators describe them as “ friendships bracelets that teach girls to code.” The functionality is basic, too. But despite their apparent simplicity, Jewelbots exhibit some truly fresh thinking about wearable technology. That settled things.
  • SOCIALNOMICS  |  FRIDAY, JULY 24, 2015
    [Engineering] Use Social Media to Brush up on Men’s Health Needs
    For instance, you can search hair loss prevention, and your search engine will find numbers of articles and information for you. As the following article looks at, search hair loss and you’ll come up with pieces like “ Men and Hair Loss: 9 Tips for Prevention and Treatment.” Of course, you may get some irrelevant hits and things that don’t pertain to you, but don’t forget about your search engines. Women know they can find all kinds of beauty tips, latest fashions and hair and makeup trends on social media. But men can, too. Start with the Big Names.
  • SPIN SUCKS  |  FRIDAY, JULY 24, 2015
    [Engineering] The Spin Sucks Inquisition: Paul Sutton
    It’s a rollercoaster ride where Thomas the Tank Engine has to set things right with the devious diesels, who are causing trouble on Sodor. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. He’s ahead of the PR trends. He’s opinionated. And he disagrees with almost everything I say. You bet.
  • SPIN SUCKS  |  THURSDAY, JULY 23, 2015
    [Engineering] Media Relations: A Quick Test to Pitch the Right Outlets
    Related Stories Media Relations: Increase Your Search Engine Optimization Seven Step Process for Media Relations Six Tips for Better Business Writing. By Matt Sommer. One of the beautiful things about the Internet age is the low barrier to becoming a content producer and publisher. Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! You’ve taken the first step to becoming a media magnate. It’s often difficult to tell the difference at first glance. Media Relations and Placing Stories. Prioritizing them can be next to impossible. Relevance.
  • SOCIALNOMICS  |  WEDNESDAY, JULY 22, 2015
    [Engineering] Chryslers can be hacked over the Internet
    Hackers can cut the brakes, shut down the engine, drive it off the road, or make all the electronics go haywire. CNN – A flaw in several Chrysler models lets hackers remotely control them over the Internet, posing an unprecedented danger for American drivers. Jeep Cherokees, Chrysler 200s, Dodge Rams, and several other vehicles are vulnerable to such attacks, according to research revealed Tuesday. The core problem? flaw in the wireless service Uconnect that connects these cars to the Sprint cellphone network. Chrysler acknowledged the problem to CNNMoney on Tuesday. Stories
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 22, 2015
    [Engineering] The Most Effective Internet Marketing
    Is your content getting ranked in the search engines? Do you know what the most effective Internet marketing is? We get this question all the time. Sometimes it is asked, “What is the best way to promote a business online?” ” Or someone might ask, “Which Internet marketing tactic gets the most results?” ” No matter how the question is asked, the questioner always has one goal in mind–to ascertain the most effective strategy for marketing their business online. Are you ready? How to Determine the Best Online Marketing Strategy for Your Business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 22, 2015
    [Engineering] Manufacturers: Are you Using Marketing Automation Tools?
    Depending on what you’re selling (engineered product), the selling cycle is longer, and in many cases, there are multiple decision makers, all of which have different hot buttons. Try to initiate a question that will want them to talk with one of your application engineers. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. The problem is most sales funnels aren’t simple straight lines.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JULY 15, 2015
    [Engineering] Is SEO Really Dead?
    Professional search engine optimizers have been engaged in this conversation for a decade now. Typically, the “SEO is dead” people argue that the search engines have changed their algorithms so much that attempting to rank your web pages using traditionally keyword-targeted content is a waste of time. think where you fall on this question depends on what you mean by SEO, or search engine optimization. SEO for Small Business content guest blogging keywords search engine optimization SEOIs SEO dead? It depends on who you ask. It’s worth the read.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Engineering] Here are Some Blogs Professional Tradesmen Read
    Plant Engineering Blogs : designed for plant engineers and maintenance professionals. IndustrialSAVER : IndustrialSAVER.com serves as a free all-in-one Online Industrial Marketplace, B2B Classifieds and Trade Portal for those looking to buy/sell all kinds of industrial, engineering and construction supplies, equipment and machinery as well as custom and contract manufacturing solutions. Home Construction Improvement : Todd Fratzel is a full-time principal engineer for a large design-build construction firm. Plumbing Engineer industry news blog. CR4 Forum.
  • SOCIALNOMICS  |  TUESDAY, JULY 14, 2015
    [Engineering] Pregnancies Developing More Social Networking
    My daughter is pregnant ” may not be the words you expected to put in a search engine, you can find a lot of help and answers this way. A couple of decades ago, women turned to a particular, very popular pregnancy book for information about pregnancy, before, during and after. What to Expect When You’re Expecting” was the pregnant woman’s bible. But now you’ve got a whole slew of information at your fingertips on the Internet. And besides the information you can find on various sites, you’ve also got your social networking sites. Use Social Media. Other Uses.
  • SPIN SUCKS  |  TUESDAY, JULY 14, 2015
    [Engineering] The Pan Am Games Won’t Let You Link to Them
    The website has yet to add a robots.txt file or other technical method to stop search engines from indexing and linking to the site, so they are effectively forcing Google et al to unwittingly and automatically break its own rules. Increase your search engine optimization and even rule the entire first page of Google results. Policy Social Media #to2015 domain authority glassdoor indeed Lead Generation primates of park avenue robots.txt search engine optimization YelpBy Gini Dietrich. Mr. D. suddenly said, “You have to read this article!” during work hours.
  • SOCIALNOMICS  |  FRIDAY, JULY 10, 2015
    [Engineering] IBM Discloses Working Version of a Much Higher-Capacity Chip
    IBM said that would make it possible to build microprocessors with more than 20 billion transistors. “I’m not surprised, because this is exactly what the road map predicted, but this is fantastic,” said Subhashish Mitra, director of the Robust Systems Group in the Electrical Engineering Department at Stanford University. The New York Times – IBM  said on Thursday that it had made working versions of ultradense computer chips, with roughly four times the capacity of today’s most powerful chips. The new material makes possible faster transistor switching and lower power requirements.
  • SOCIALNOMICS  |  FRIDAY, JULY 10, 2015
    [Engineering] 3 Things You Should Know about the Link Between Social Media and SEO
    Nowadays, every SEO strategy has to consider website visitors as well as the search engines, and with social media being so popular, it’s vital to have a presence on the main sites both now and in the future.  Social Media Profiles Appear in Search Engines. Social Media Websites Act as Search Engines. Traditionally when you think of a search engine, your first thoughts are likely of Google and Bing.  After all, these things all clearly show Google what people think of content, and their main aim is to design a search engine that users will find most beneficial. 
  • SOSHABLE  |  THURSDAY, JULY 9, 2015
    [Engineering] The Growing Plague of Google Analytics Spam and How to Filter It
    Marketing Search Engines Analytics Google Analytics Spam spam SpammersIf you’re one who checks Google Analytics often to see how your traffic is doing, you’ve problem seen a lot of sites popping up in analytics over the last year or so that don’t make sense. It would seem like these you’re getting traffic from strange sites, particularly those selling SEO or other marketing services. It’s spam. That’s the bad news. The good news is that it’s not really hurting you. The better news is that you can get rid of it. Wait, where is it? Filtering.
  • PAUL GILLIN  |  THURSDAY, JULY 9, 2015
    [Engineering] Recommended Reading – 7/9/15
    Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility. Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. If you’ve ever experienced writers block, struggled to come up with a creative headline, fussed over keywords or just been out of ideas, then this post is well worth your time. We had never heard of most of these tools, and bet you haven’t either. Sounds simple, but if it is, then why do so few people do it?
  • BILL HARTZER  |  WEDNESDAY, JULY 8, 2015
    [Engineering] State of Search 2015 Conference
    As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. Back in 2003 when I first personally chose a list of founders and invited them to get together at a local hotel in Dallas, I didn’t envision that we would be at this point: holding an annual conference and having digital marketing and search engine marketing speakers from all over the United States (and beyond) attend. Search Engine Marketing Events
  • SPIN SUCKS  |  WEDNESDAY, JULY 8, 2015
    [Engineering] Agency Leads Must Absolutely Use Twitter
    But what I can’t for the life of me wrap my head around is why anyone in an agency — especially those working in PR, whose core responsibility is to help clients protect and amplify their brand voice — believes they should be out front adding their two cents proactively or using it as a publicity engine for their own means. By Gini Dietrich. A few years ago, I got in a major debate with some of my senior leadership team. You see, we were growing like an out-of-control weed and, true to my nature, we had big plans to grow even faster. But we were stuck. remember the debate well. Say What?
  • CONVINCE & CONVERT  |  TUESDAY, JULY 7, 2015
    [Engineering] Why Blog Posts Fail
    define blog home runs as posts that have long-term appeal and rank well in search engines, generating substantial, ongoing traffic for the blog on a day-by-day basis well into the future. You are wasting money on content that has little chance of success. Are you creating more content this year than you were last year? Almost certainly so. But, is that extra effort being expended efficiently and intelligently? In many cases, no. As I wrote about in my post “ Are you thinking about your blog all wrong? Now, content marketing success is about home runs and strikeouts. You are not.
  • SOSHABLE  |  FRIDAY, JULY 3, 2015
    [Engineering] Kia Turns the Luxury World on Its Ear
    First of all, the V8 engine is bigger, standing at 5.0 2015 will be remembered for many things, perhaps the biggest thing in the automotive world is that it was the year that luxury cars truly took on a new appearance. For a long time, the standard in luxury cars went to a handful of different manufacturers, but recent years have opened the doors for a couple of newbies to claw their way onto the scene. Kia, with great confidence and some genuine swagger, was one of those newbies. Often when an established manufacturer releases a new car, they do so with great confidence.
  • SOCIALNOMICS  |  FRIDAY, JULY 3, 2015
    [Engineering] Businesses seeking to strike search marketing gold must move towards search synergy
    Search Engine Land shared results from a  case study conducted in 2013 concluded that a search cannibalisation campaign led to an increase in direct sales. Search Engine Google ppc search SEOBusinesses want to make as much money as possible by spending as little as possible. Although if businesses had the choice to spend nothing at all and make sales, it would be most welcomed. Search strategies have played a vital role in businesses lead and sale generation strategy since the launch of Google and their Adwords platform. And here is why. Image via  pixabay.com.
  • SOCIALNOMICS  |  THURSDAY, JULY 2, 2015
    [Engineering] How to Find and Hire the Right Programmer for Your Startup
    Toptal will not only connect you with freelance developers , but its team of engineers screens each developer for you as well. The secret to hiring the right programmer is to look for smart people. When you are writing code, every single line requires the programmer to make quick decisions. Whether it is about what line to write or what function to add, there are multiple decisions involved in each line of code. So when you are looking to hire a programmer, you need to look for someone that you can trust with these decisions. Smart people want to work with other smart people. Finally!
  • SOCIALNOMICS  |  WEDNESDAY, JULY 1, 2015
    [Engineering] Why Video Marketing is Essential for Your Business
    When you’re publishing a video online, it’s important that you consider all the elements that can help you rank on search engines. As technology continues to improve, your business’ marketing strategies need to grow and change as well. This is essential to the growth of your business or the method of marketing may be completely ineffective. Today, video marketing is growing in popularity. Everyone enjoys videos and with the use of smartphones, tablets and Wi-Fi friendly mechanisms, a video may be all it takes to grab a person’s attention. Learning “How To”. How can I get it?
  • SPIN SUCKS  |  WEDNESDAY, JULY 1, 2015
    [Engineering] Six Things to Do Before You Build Your New Website
    Search engine rankings. By Emily Miller. website can be a big project—one that takes marketers, developers, stakeholders, and often an agency to do well. But, before you start to build, there are a few things you can do that will make the process go much more smoothly. Plan For Your Website Launch. great website is the result of smart planning. Whether this is your first project or you’re a seasoned veteran, you’ll need to begin by building a solid team and setting expectations. Before you begin any development work, complete these six steps. Build a Solid Team. Conversion rates.
  • JASON YORMARK  |  WEDNESDAY, JULY 1, 2015
    [Engineering] My Apple Watch Review: 5 Reasons It Works
    The Taptic engine is really quite amazing. It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. also had reservations about how the watch would look. Would it be too bulky? Uncomfortable? And would it really be worth spending that much on a watch? It really comes down to personal preference. ” Get a grip.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 30, 2015
    [Engineering] Why Distribution Needs to Charge for Their Expertise
    Here are some highlights: Understand your value stream –  Are you taking advantage of all the support your manufacturing partners are offering such as training or engineering assistance? By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Distributors in general are their own worst enemies when it comes to the value they bring to the table and charging customers for it. As their customers are asking for more and are willing to pay less, the distributors’ margins are being reduced and they don’t know how to change the momentum. Help him solve that.
  • PROACTIVE REPORT  |  MONDAY, JUNE 29, 2015
    [Engineering] Google Confirms Quality Update
    Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines. Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real.  The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update – it is related to quality of content. Quality Content Checklist. Errors such as broken links or wrong information.
  • SOCIALNOMICS  |  FRIDAY, JUNE 26, 2015
    [Engineering] Google’s autonomous ‘pod’ cars hit the road
    Uber is busy hiring robotics engineers from Carnegie Mellon University, and Ford, announced this week that it was moving its autonomous cars efforts from a research project to a full-fledged engineering division. USA TODAY -  Attention, people of Mountain View, Calif. Don’t Don’t call the police on those pod-like vehicles now roaming your suburban streets. They’re just Google’s autonomous two-person vehicles getting the lay of the land. There is no trunk). Entries for Google’s competition are open to anyone 13 and older, and are due before Aug.
  • SOCIALNOMICS  |  FRIDAY, JUNE 26, 2015
    [Engineering] The Three Pillars of SEO: How Do They Align With Search Engine Processes?
    Implementing efficient SEO campaigns requires a very good understanding of the optimization process itself and how search engine processes work. By learning these core elements, companies can understand how search engines retrieve, index and deliver information, so they can ultimately build strong SEO strategies that bring a huge ROI. The other approach focuses on SEO as a form of computer science, and specifically Information Retrieval, or IR, which is what search engines themselves do. Search engines have grown to understand what a website’s content is all about.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 26, 2015
    [Engineering] Web Design Or Development: What’s the Difference?
    While website designers are more like auto manufacturers who work on bringing the latest innovation in sportiness to the auto world, web developers are more like the engineers who work on making cars more fuel efficient or mechanically sound. Small business owners often confuse website design with website development. While they are similar, they are completely different tasks. Here’s a little discussion on how they are different. What Web Designers Do. Web designers are the beauticians of the Web. Their job is to make websites look beautiful. What Web Developers Do. Python.
  • SPIN SUCKS  |  THURSDAY, JUNE 25, 2015
    [Engineering] Make Infographics Accessible to All
    There are at least two simple ways that you can use to create user-friendly infographics and the bonus is they will both enhance your reputation with search engines. By Tess Pajaron. As soon as infographics made their first appearance on the web, people immediately recognized their usefulness for conveying complex subjects in a simple, visually appealing way. Since then, their popularity has only grown, which means infographics are here to stay. By their very nature, these images do not convey their information entirely through text. Text Alternatives to Image Files. Use HTML.
  • SPIN SUCKS  |  THURSDAY, JUNE 25, 2015
    [Engineering] Media Relations Can Be Measured Against Real Dollars
    It is the companion piece to how to use media relations for search engine optimization and it is a beast. By Gini Dietric h. Later today (12:00 ET), we are hosting a  free webinar on how to use media relations to generate qualified leads. You still have time to register, if you’d like to attend live or receive the recording after the event.). There are three areas we discuss that I’d like to outline here, to help you absorb the material and put it into practice: Tracking media relations efforts against calls-to-actions; Creating lead magnets ; and. The Lead Magnets.
  • SOCIAL MEDIA NETWORK MARKETING  |  THURSDAY, JUNE 25, 2015
    [Engineering] Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media
    So, You Simply Need To Register Here So That Your ​TSU ​ Business, Your ​TSU ​ Name Gets OnTo Search Engines. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Tsu is a great Opportunity. When I say 'Opportunity' it means ' a set of circumstances that makes it possible to do something' - Repeating this: ' set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?: Why Should You Be On TSU?:
  • PROACTIVE REPORT  |  TUESDAY, JUNE 23, 2015
    [Engineering] The Rise and Rise of Online Video
    If you are making videos and aren’t tagging and Search Engine Optimizing them you’re missing out on business leads and sales conversions.  By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Invodo.
  • SPIN SUCKS  |  TUESDAY, JUNE 23, 2015
    [Engineering] Why You Should Stop Worrying About Differentiation
    An outdoor apparel company has the following on their website : “Gear engineered with FlashDry-XD technology that keeps you dry, and won’t snag, pill, or pull.”. By Nancy Goldstein. Three Models for Digital Brand Differentiation! Five Ways to Stand Out and Differentiate Your Brand from Competitors! Fifty Ways to Differentiate Your Brand! So many blog posts with so ways to differentiate and yet, there is so little meaningful differentiation out there. We get calls about it frequently. Business leaders call us because they need help differentiating their brand. Unicorns in Business.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JUNE 22, 2015
    [Engineering] Can Social Media Generate Leads?
    YouTube, for instance, is the second largest search engine on the planet. Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. There is some evidence that Google+ increases search exposure for brands that use it. Pinterest has a very loyal demographic in strong female base. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. What Constitutes a Lead? No leads, no sales. How Do You Generate Leads Online?
  • LAUREL PAPWORTH  |  SUNDAY, JUNE 21, 2015
    [Engineering] Advanced Social Media Course – August Sydney 2015
    Google Plus has that BIG an impact on SEO (search engines)? Shares Looking for an advanced social media course in Sydney ? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! sometimes get complaints that people don’t know when I’m running this class so here goes. August 3rd-5th 2015. Earlybird ends beginning of July. So don’t be mad if you miss out. s’not my fault! Really? Shares.
  • JEFF KORHAN  |  FRIDAY, JUNE 19, 2015
    [Engineering] Mapping the Ideal Customer Content Experience
    Reverse Engineer The Traditional Customer Experience. What your business does or does not do throughout the customer content experience is the engine of business success or failure. David Packard, co­founder of Hewlett­Packard (HP) once observed that “marketing is too important to be left to the marketing people.” That was decades ago. Yet, even then he intuitively recognized that it’s more than promotion. Marketing is a major contributor to the comprehensive customer experience. Here’s how. Each stage determined the responsibility for nurturing the customer relationship.
  • SOCIALNOMICS  |  FRIDAY, JUNE 19, 2015
    [Engineering] 2015 Web Design Trends That Have Changed Our Understanding of a Modern
    Search Engine SocialnomicsWhen thinking about web design, one must consider the full spectrum of possibilities that the Internet presents. But web design is not an end product – it is changing and evolving very quickly, and constitutes an important asset in the presentation of a product. When shaped boldly, web design can push the limits of human interaction and imagination on a global scale. In this article, we will outline the most prominent design trends in 2015 that have changed our understanding of a “modern website.”. 1. Image and Video Backgrounds. Caption: Cinematic. Flat Design.
  • PROBLOGGER  |  THURSDAY, JUNE 18, 2015
    [Engineering] How to Build Your Blog’s Audience with Long Form Evergreen Content
    Further Reading : read Search Engine Journal’s article Why You Need to Start Creating Long, Evergreen Content Today. The beauty of evergreen content is that it not only gets the same initial spike of traffic to it when you publish but it also is much more likely to be searched for and found in search engines in the years to come. Who wants to grow their blog’s audience? I’m yet to meet a blogger who doesn’t, so I’m picturing in my mind a room full bloggers with their hands in the air! asking where those readers are gathering and/or focusing their attention. General
  • SPIN SUCKS  |  THURSDAY, JUNE 18, 2015
    [Engineering] Use Media Relations to Generate Qualified Leads
    In April, I hosted a webinar called  Use Media Relations for Search Engine Optimization. During it, I discussed a three-pronged approach to media relations—brand awareness, search engine optimization, and lead generation—but I teased attendees because I covered only two of the prongs. I ran out of time! Related Stories Use Media Relations for Search Engine Optimization How to Write Blog Posts that Get Read and Shared AMA: The Spin Sucks December Webinar. By Gini Dietrich. But I also promised to do the third prong—lead generation—as a separate webinar this month. CT, 10 a.m.
  • SOSHABLE  |  WEDNESDAY, JUNE 17, 2015
    [Engineering] Links Still Work for SEO
    Marketing Search Engines Inbound Links Link Building Link Earning Links search engine optimization seoTo those of us who have been in the industry for long enough and have enough clients through which to see results, we’ve known all along that inbound links are still an important component of the Google search algorithm. News about the death of links have been proven once again to be greatly exaggerated. This shouldn’t be a surprise to anyone. Google has only mildly alluded to a future without using links in their algorithm. Their effectiveness is actually increasing.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JUNE 17, 2015
    [Engineering] How’s Your Online Health?
    One critical question you’ll need to ask yourself is, what can you do to improve your search engine rankings? Your body’s health is important. If you don’t take care of yourself, you’ll run your body down and it will quit working. From time to time, you may feel the need to visit a doctor just to prevent your health from declining or to keep your health up to speed. Well, your online health is no different. From time to time, you need a check up. What’s an Online Health Check Up? Running a business online is difficult. You have a lot to think about.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 17, 2015
    [Engineering] 6 Rules of Thumb for Successful Brand Publishing
    Searchable : Search engines reward sites that deliver good quality content. The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through  content storytelling. But how do they do this effectively? In order to be effective, brand content must be mapped to business objectives and be appealing. Content People respond to content that is: Sharable. Visually appealing. Engaging, and. Of good quality. We know this. Agree? 4.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 17, 2015
    [Engineering] Are You Making the Most of Your Content Curation?
    Don’t overlook customer service, tech service and engineering as good resources. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. One of the biggest challenges we all face is getting more out of our marketing budgets. Most of us, when thinking of developing content, think of it as a new task that we have to start with a clean sheet of paper. Some overlook the fact that you may be sitting on a gold mine of existing content , but have you maximized your existing content (content curation)? Or utilize the content in a different format, i.e. SlideShare or an infographic. It’s
  • SOCIALNOMICS  |  TUESDAY, JUNE 16, 2015
    [Engineering] Google Chrome promises to fix that battery drain problem for Mac users
    Google  has already made some changes to curb Chrome’s battery appetite, according to a Google Plus post  from Peter Kasting, Chrome’s senior software engineer. Mashable – Google Chrome users on Macs are getting a fix for the browser’s biggest weakness: battery drain. The company announced it is updating its browser so that it sips, not guzzles, a Mac’s battery when compared to the built-in browser, Safari. The browser will now prioritize the current tab, as opposed to giving all tabs (like those in the background), equal priority. Google
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 16, 2015
    [Engineering] Lead Nurturing: What Industrial Marketers Need to Know
    Industrial marketers who are targeting design engineers need to practice the virtue of patience when communicating with them. According to IHS Engineering 360 , 70% of new business comes from long-term leads. IHS Engineering 360 has put together a lead nurturing tool kit. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. know Sales wants low hanging fruit to sell now, and the C suite is looking for results sooner than later. The truth is, nothing moves fast when dealing with designers. Very rarely does the conversation start at the download CAD drawings. Is it worth it?
  • SOCIALFISH  |  MONDAY, JUNE 15, 2015
    [Engineering] 6 Social Tools to Use Immediately After You Hit “Publish”
    It is a quick and easy way to give yourself a better shot at viral status. I’d also run the new URL through this tool to make sure all the essential SEO elements (meta description, sub-headings, etc) are in place and that the URL returns a proper 200 OK code (I’ve seen many bloggers blocking search engines from following links or indexing the site without being aware of that). Ann has been into Internet Marketing for 7 years, she is the former Editor-in-Chief of Search Engine Journal and contributor to prominent search and social blogs including Small Biz Trends and Mashable.
  • PROBLOGGER  |  SUNDAY, JUNE 14, 2015
    [Engineering] How to Prevent Black Hat SEO Techniques Against Your Vulnerable Website
    Black Hat SEO practices are usually performed with the purpose to trick search engines. This page seems relevant to the search engine because it contains the right keywords. When a hacker compromises your website, he will incorporate hidden spammy links that will redirect visitors from the search engine (which is listing this page) to illegal or malicious sites that steal credit card numbers, sell pirated software, offer fake luxury goods, prescription drugs, beauty products and slimming pills, or promote adult/gambling content. Doorway Pages as a Threat to Your Website.
  • PROACTIVE REPORT  |  FRIDAY, JUNE 12, 2015
    [Engineering] Crisis & Reputation Management Top Financial Services Concerns
    One aspect this report does not address is the Online Reputation Management that results from negative media coverage being indexed and ranked by the search engines and people sharing this content and adding comments on social media.  Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals.  Management quality. ONLINE REPUTATION MANAGEMENT. Search is now the most trusted source of information and news. 2015 Edelman Trust Barometer.). Online reviews also affect income. ONLINE NEWSROOM.
  • TWIST IMAGE  |  FRIDAY, JUNE 12, 2015
    [Engineering] Stop Being A Digital Immigrant
    They're trying (so desperately) to get something out of Facebook as an engine of advertising or how to adjust their LinkedIn profiles to attract a better employee that they're losing sight of the greater opportunity. This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say). Yes, digital transformation is a reality for all businesses. It's something that is deeply affecting the small, medium and large businesses. It is something that affects both B2B and B2C markets. They don't have to transform. How many years has it been? Get help.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JUNE 12, 2015
    [Engineering] Some Tips for Managing Keywords Better
    If you’re going to get into the deep weeds of search engine optimization and really optimize your Web pages, then you need a way to manage and control your keywords. Keyword management is one of the most important aspects of search engine optimization. SEO for Small Business analytics keyword management keyword research keywords search engine optimizationHere are a few tips to help you manage your keywords better. Keep them in a spreadsheet – Organization is very important. That’s going to be true of other research tools, as well. In your PPC campaigns?
  • CONVERSTATIONS  |  FRIDAY, JUNE 12, 2015
    [Engineering] GUEST: How Manufacturers Should Do E-Commerce Right
    After launching your e-commerce website closely monitor your search engine’s rankings. Written by Simon Horton After the technology shift and the growth concentrated only in retail e-commerce in recessionary times, manufacturers are taking baby steps towards direct-selling to their customers. And this sector unquestionably holds strong potential to evolve even in coming times. Some manufacturers have already embarked on the opportunity by integrating e-commerce solutions into their existing websites , or fusing their in-house inventory solutions with a retail e-commerce business.
  • SOCIALNOMICS  |  THURSDAY, JUNE 11, 2015
    [Engineering] SpaceX founder files with government to provide Internet service from space
    In January, at a private event to recruit engineers to work at a new satellite design and manufacturing plant in Redmond, Wash., The Washington Post – Elon Musk’s space company has asked the federal government for permission to begin testing on an ambitious project to beam Internet service from space, a significant step forward for an initiative that could create another major competitor to Comcast, AT&T and other telecom companies. Musk has said the effort “would be like rebuilding the Internet in space.”. Both ventures would have to succeed where many have failed.
  • SPIN SUCKS  |  THURSDAY, JUNE 11, 2015
    [Engineering] Mobile App Store Data is Required in 2015 Marketing Plans
    When researching new purchases, 48 percent start on search engines and 26 percent on branded apps. By Dave Bell Stop me if you’ve heard this:  Mobile surpassed fixed Internet in 2014. Sixty-eight percent of digital media consumed globally is via a mobile device. Videos, blog posts, articles, pictures, and music are all being consumed via mobile. More users access Google Search via Mobile than by desktop. Ninety percent if time in mobile device is in mobile apps. Mobile adoption has moved quickly. How are they searching for apps?  The math is simple.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 10, 2015
    [Engineering] Integrating Listening Into Your Platform for ROI
    This webinar was sponsored by  Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, JUNE 10, 2015
    [Engineering] 8 Ways to Rank High in Google Without Content Optimization
    Neil Patel wrote a great blog post at Search Engine Journal about why some websites rank well in Google even though their pages aren’t optimized. Uncategorized backlinks keywords search engine optimization search rankings SEOthink he had some good things to say, so I’m going to follow up with some thoughts of my own. Click-Through Rate – This one is difficult for some people to understand. If a web page starts off on page 10, how does it get found enough to have a click-through rate (CTR)? It happens because some searchers are deep searchers.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 10, 2015
    [Engineering] Where to Begin Defining Your Target Audiences Online for Content Creation
    Not only will this engage your target audience, it will bring them in organically and improve your search engine ranking. The first step to creating engaging and effective content is to determine your target audience. It’s impossible to please everyone, so you need to have a very narrow and well-defined concept of who you are writing for. This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. Here are three ideas for defining your target audience so you can begin to build a relationship with them.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 9, 2015
    [Engineering] What’s the Future of Small Independent Industrial Distributors?
    Technical/Engineering Expertise – set yourself apart from the pack. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. Long before Grainger, Fastenal, Home Depot and the thing they call the Internet, the local industrial distributor was the backbone to local manufacturers and businesses. My, how things have changed over the past several decades. believe the small guy still has a chance to compete on a local level, but they need to change the way they do things. They need to know what their value proposition is, and most importantly, know their customers and what they want.
  • SOCIALFISH  |  TUESDAY, JUNE 9, 2015
    [Engineering] [Cool Social Tools] DonorDrive Ups Your Fundraising Game
    Growth is attributed to DonorDrive’s innovations in mobile-friendly fundraising pages that scale to any device and to the Fundraising Motivation Engine®. Startups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! ————-. What set DonorDrive apart from the beginning was a deep integration with social channels that leverage a supporter’s networks to propel their fundraising. ——— ( photo credit ).
  • SOSHABLE  |  TUESDAY, JUNE 9, 2015
    [Engineering] There’s a Secret Formula for SEO and No Human Alive Knows What that Formula Is
    Every year, the various SEO gurus, blogs, and agencies put out what they believe to be the secret formula for ranking better on the search engines. As strange as it may sound, the algorithms used to determine rankings for the billions of searches that are done every year are so complex and intertwined that even a team of Google engineers couldn’t build a “perfect” website. The search engines are designed to have preferences and give weight based upon the data they collect and formulas applied to the data. Marketing Search Engines search engines seo
  • SOCIALNOMICS  |  MONDAY, JUNE 8, 2015
    [Engineering] Apple unveiling streaming music, improvements to iPhones, Watch software
    Craig Federighi, vice president of software engineering, emphasized that all of this data analysis is done on the device, not stored on Apple’s servers. The Washington Post – Apple unveiled Monday a new music service simply called Apple Music that will  compete with Spotify  and other streaming competitors, as the consumer electronics giants seek to catch up with rivals which are quickly redefining how consumers buy and listen to music. Apple Music will also offer a live 24-hour radio station called Beats One and ways to connect artists and fans through social media.
  • SOCIALNOMICS  |  MONDAY, JUNE 8, 2015
    [Engineering] Why Are Topics the Future of SEO?
    One Google update after another caused search engine optimization best practices to change over time. A few years ago, keyword optimization was one of the most important SEO strategies, but as we moved forward into the future of SEO, keywords have been gradually losing ground in favor of topics. Understanding their mindset and writing content based on what they’re seeking helps drive more traffic, which is absolutely critical to your search engine ranking. Featured Search Engine content keyword research SEOWhy Topics? Theme-Based SEO: What Is It? Research Your Niche.
  • BILL HARTZER  |  MONDAY, JUNE 8, 2015
    [Engineering] Google Doesn’t Understand What None Means
    Google Search EnginesI was searching and looking through the SERPs of some of the people I hung out with last week at SMX Advanced in Seattle. noticed a rather odd thing showing up in the search results for David Iwanow , where the word “none” is showing up several times in the SERPs (search results pages). Take a look: This is the knowledge graph entry that shows up next to the search results. For David Iwanow’s entry, he has this showing up: Children: None. Siblings: None. It all makes sense to us, right? David has no children, and he has no siblings.
  • CONVERSTATIONS  |  FRIDAY, JUNE 5, 2015
    [Engineering] GUEST: Design for Content: User Experience is Key to Responsive Web Design
    About the Author:  John Siebert is the President and CEO of Tranquil Blue – Tampa Web Design Company that focuses on all kind of website design, mobile app development and search engine marketing. Written by John Siebert Design for Content: User Experience is Key to Responsive Web Design Responsive web design is not a new term for web designers. In fact, today almost all websites are responsive since an increasing number of people around the world are mainly using their mobile devices to browse the internet and not just their desktops or laptops. Cards are sharable. Marketing
  • DEVUMI  |  FRIDAY, JUNE 5, 2015
    [Engineering] How to Make Money on YouTube – With 10 Examples!
    To keep that momentum going you’ll need to have a strong keyword plan that keeps you near the top of the search engines. If you’re wondering how to make money on YouTube, and struggling to get things going, it doesn’t have to be a pipe dream. Plenty of YouTube channels are pulling in six-figure incomes, or higher, thanks to the YouTube Partner Program – and their great content. How do you get to make some of that money on YouTube? Here are ten ways that anyone can make money, and not all of them have something to do with the YouTube Partner Program. appeared first on Devumi Blog.
  • SPIN SUCKS  |  THURSDAY, JUNE 4, 2015
    [Engineering] Build Your Email List with These Growth Hacks
    image credit: Search Engine Journal The post Build Your Email List with These Growth Hacks appeared first on Spin Sucks. By Giles Thomas Building an email list is hard. You’ve probably read a hundred blog posts on how to use  pop-ups or creating lead magnets  to help you gain more email addresses. You’ve likely tried gated content or an email begging people to subscribe. And yet, your email list suffers. Never fear! There are some little-known growth hacks that will help you build your email list quickly and efficiently. You can see an example of this above. shoulder niche is born.
  • SOCIALFISH  |  THURSDAY, JUNE 4, 2015
    [Engineering] [Cool Social Tools] Donor Drive
    Growth is attributed to DonorDrive’s innovations in mobile-friendly fundraising pages that scale to any device and to the Fundraising Motivation Engine®. In 2008 Global Cloud launched DonorDrive Peer-To-Peer Fundraising, a platform that focuses on online fundraising through signature events, capital campaigns and ticketed events, as well as third party and DIY campaigns. What set DonorDrive apart from the beginning was a deep integration with social channels that leverage a supporter’s networks to propel their fundraising. Potluck
  • SOCIAL WAYNE  |  TUESDAY, JUNE 2, 2015
    [Engineering] Anonymously Ask A Black Person First 3 Day Numbers; 4900 Page Views, Top 5 Show Hacker News & Tons of Penis Questions
    We have developers/engineers, sales guy and a couple of growth hackers. “You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes. – Morpheus. Stats. Friday May, 29th 5pm – June 1, 11:59pm Stats. SMS Questions Received: 230. SMS Questions Sent: 262. Page Views: 4970. The quote from Morpheus above is what I posted in the slack group to the team answering question on Anonymously Ask A Black Person. The team is 7 guys, and 3 women. Not bad.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 2, 2015
    [Engineering] Are Your Print Ads Effective? Here’s How You Can Find Out.
    By Sandy Bucher, Media Engineer at Sonnhalter. Power Engineering. If your company currently has a print advertising program in the trade publications, did you know that many of these publications offer ad readership studies at no additional cost to the advertiser? These studies are usually completed once or twice a year, on ads half-page or larger in size. sample of the publication’s readers are invited to respond to the questions, and are encouraged to give feedback on the various ads in the issue being studied. If your ad is believable. If your ad is informative. Plant Services.
  • SPIN SUCKS  |  TUESDAY, JUNE 2, 2015
    [Engineering] Custom Editorial Means Setting Your Story Free
    Savvy engineers have ensured that the algorithms aren’t that into you. By Daniel Schiller. I’ll bet you’re a big believer in the importance of the custom editorial role in your strategic communications framework. As awesome as your custom editorial may be, it’s likely you’ve only scratched the surface of this strategy implementation. You’re going to have to work it. You need to market your marketing. Reason 1: Meeting Needs Much? No one cares about your company. Which is why you’re investing in custom editorial—to get your story out there. Think about who they’re not. Work it!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, JUNE 1, 2015
    [Engineering] Connecting Your Enterprise: Collaboration at Scale
    This webinar was sponsored by  Tracx and featured Nolan Carleton ( @ ParsleyCarleton ) Lead Consultant Program Execution at AT&T, DeShelia Spann ( @ DeSheliaSpann ) Digital Marketing Strategist at Eaton and Danielle Gerson ( @ tracx ) solutions engineer at Tracx. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 1, 2015
    [Engineering] Monday Roundup: Evaluating Content
    Image: Search Engine People Blog via Flickr, CC 2.0. I’ve lost count of the number of crowns Content wears. It’s “king,” it’s “queen,” it’s “Miss America”… ok, I made that last one up. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. ” 1.  How to Increase Your Content’s Shareability.
  • THE NEW STRATEGIST  |  FRIDAY, MAY 29, 2015
    [Engineering] Marketing Doubleshot Podcast – Ep.7 – SEM Reporting with Causation & Some Brands “Going Dark” on Social Media
    Blog Digital Marketing Marketing Doubleshot Podcast Marketing Strategy Social Media Marketing analytics branding digital marketing marketing marketing doubleshot marketing strategy podcast search engine marketing sem social media tipsIn this episode, Jonathan Barrick and Josh Muirhead discuss how marketers can get better understanding of their SEM efforts by mapping actions and events in their reporting and finding true correlation and causation, and explore why some brands have made the puzzling decision to ‘go dark’ on social media and shift to an advertising-only model. link]. link].
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 29, 2015
    [Engineering] Do You Believe These SEO Myths?
    For as long as there have been search engines, if you think about it. This one is kind of silly, because as long as there’s a search engine, there will be a way to optimize your site for it. SEO itself is simply understanding the way the search engines work and developing your site accordingly so the searcher can find what they seek — valuable content. Maybe if the person we are talking about is a computer whiz kid whose hobby is coding and has been fascinated by search engines since infancy. SEO has been around a long time. SEO is a one-time investment.
  • MOBILEGROOVE  |  THURSDAY, MAY 28, 2015
    [Engineering] 5 Steps To Shorten Your Mobile App Development Cycles
    Before co-founding Appcelerator, Nolan led engineering and product management for Vocalocity, a VoiceXML platform company. We have seen mobile access to the Internet finally and officially eclipse that of PCs, and now we are witnessing the rapid advance of the Internet of Things (IoT), driven by the Apple Watch and other wearables. Together these developments do more than signal a massive shift in technology adoption and use. They also turn up the pressure on companies and developers to extend mobile apps to new platforms and new categories of devices — fast. Organize for velocity.
  • FEVER BEE  |  WEDNESDAY, MAY 27, 2015
    [Engineering] Do You Remember Mashable?
      StackExchange didn't let its community for programmers expand to designers, engineers, mathematicians. I remember Mashable as the best site for social media and online community professionals. It had a thriving community, great content, and a clear mission. If you wanted the latest news about social media, you went to Mashable.    At some point, their scope began to creep beyond social media. Their articles became increasingly celebrity-focused and content became ever more list/how-to/'unbelievable' focused. Keep the community focused. 
  • BILL HARTZER  |  TUESDAY, MAY 26, 2015
    [Engineering] Bing Webmaster Tools Won’t Change Their Name Anytime Soon
    Bing Search EnginesIt does not look like Bing Webmaster Tools has any plans to change the name of their product anytime soon. As you might recall, Google recently changed the name of Google Webmaster Tools to the Google Search Console , a move that has surprised many veteran Google Webmaster Tools users, such as myself. Although Google Webmaster Tools is going through what looks like a re-branding to another product name, Bing won’t be changing their name. So, they’re Webmaster Tools, and they should remain that way. What do you think?
  • SOSHABLE  |  TUESDAY, MAY 26, 2015
    [Engineering] Looking Beyond Our Borders at the Toyota Hilux
    The Hilux also offers a new line of engines and a brand new six-speed automatic transmission, which together improve efficiency and reduce the engine noise of this truck.  The model that debuted in Thailand was the Hilux Double-Cab with a 2.8-liter turbodiesel inline four-cylinder engine giving the truck 175 horsepower and 332 lb.-ft. This engine is efficient and powerful, giving off road enthusiasts what they need along with work crews a great truck to choose. The Hilux comes in with a newly developed frame and suspension.  of torque. 
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 26, 2015
    [Engineering] Big Data – Is it Really Worth the Effort for B-to-B?
    In the world of design engineers, the process is a little more complicated, but the crucial piece of info we need is where are they in the buying cycle and what kind of info can we supply to help them make a better informed decision. I’m not saying tools that will help you identify activity levels of potentials is not helpful, but where it fails is in the assumptions we make based on that criteria. I’m of the opinion that if we think we really know our customer base and their pain points,  why not give them good content to solve their issues and make their life easier?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 22, 2015
    [Engineering] Two Sides of SEO
    Ibemere Obinna makes a good point when he says, “ SEO for real estate marketing is a journey, not a destination “ But his observations actually are valid for all internet marketing, because no matter what your industry is, the same two sides of SEO apply: the process of reaching your search engine ranking goals. the process of maintaining your search engine ranking goals. Keep track of your search engine rankings. Watch your search engine click-thru rate. SEO for Small Business search engine rank search engine rankings SEO serp
  • CONVERSTATIONS  |  FRIDAY, MAY 22, 2015
    [Engineering] GUEST: The Power of SEO for Small Business
    That encourages search engines ( the ‘SE’ of SEO ) to pay more attention to your site, because suddenly it has more relevance than a run-of-the-mill commerce site. If you think of search engines as digital, automated word-of-mouth generators, does it still make sense to design your site as a giant advertisement? Search engines may be robots and algorithms, but they are still working on behalf of real people. Written by Edgar T. Wilson. Would you rather be told what to buy, or given advice on how to buy something once you decide you need it? Photo on Pixabay by geralt.
  • SOSHABLE  |  THURSDAY, MAY 21, 2015
    [Engineering] The Importance of Serving Certified Organic… Content
    In the world of search engine optimization and social media marketing, organic content should be the growing trend that makes websites stronger by eliminating the old, bulk, inorganic methodology of building content that has become prevalent in marketing for a decade. Automotive Social Media Featured Search Engines Social Media content OrganicThe good news is that we’ve seen incredible progress with delivering organic content, links, and social signals in a way that makes Google, Facebook, Bing, and other marketing venues happy. Everyone claims it. It doesn’t work.
  • ABSOLUTE PA  |  THURSDAY, MAY 21, 2015
    [Engineering] Is this the reason your blog posts look boring?
    BUT it is also how a search engine “sees” a picture. You’ve checked all the boxes for your blog: Great catchy headline. Valuable content. Subtle mentions of your business. Links to your previous work scattered through. Clear call to action. Done, done and done. But why is it no one seems to “see” your posts? When you post to social media, if you’re hearing crickets this could be why: You’re not using images in your posts or they’re yawn-making! Pretty as a picture. We are visual creatures by nature – just take a look around at all the ads and your favourite glossy mag. Customise.
  • CONVERSTATIONS  |  THURSDAY, MAY 21, 2015
    [Engineering] THOUGHTOGRAPHY: Be the Resource
    When in Doubt, Ask a Librarian There was a time in my life, before Google became our “find” engine, that the local library and the wonderful person at the reference desk was a great resource. Not always quick, but correct. Google can bring you back 100,000 answers, a librarian can bring you back the right one. – Neil Gaiman While these days, Google – and perhaps even more so, YouTube – has become a resource for how-to information. Great resources. Quick answers. Not always correct, but quick. There are some things that even a video won’t help me.
  • SOCIAL WAYNE  |  WEDNESDAY, MAY 20, 2015
    [Engineering] Press: BUILDUP Partners with Leading Tech Companies to Help Solve Diversity and Inclusion in the Workplace
    The series is also geared toward junior engineers, developers and designers, college students, or entrepreneurs looking to sharpen their current tech skill set. Schedule of workshops includes: Schedule of workshops includes: May 26 – Google: How to build your minimum viable product – Stanton Jones & Kyle Wanamaker, Software Engineers. June 16 – UBER: Intro To UBER API – Kyle Bailey, Senior Software Engineer. June 17 – Twitter: Abuse and Diversity Online – Leslie Miley, Engineering Leader Specializing in Mobile and Web Development. is a U.S.
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