SOCIALNOMICS | WEDNESDAY, DECEMBER 17, 2014
[Engineering] How to Create Solid Marketing Content for Social Media
Social media and content marketing are both designed to pique customer interest and boost search engine rankings. 'Content marketing has taken up a lot of the slack left by the decline of print advertising; it’s grown into one of the most-used tools for making an impression on customers, old and new. In recent years, social media has expanded to become an incredibly powerful way to promote your brand online. In fact, it’s pretty much necessary to maintain a social media presence to get relevant content noticed, and that means devising a fully optimized content strategy. Timing is key.
CONVINCE & CONVERT | WEDNESDAY, DECEMBER 17, 2014
[Engineering] Get Content First Format Content Later
That’s why I became an engineer,” or whatever the circumstances are. Why couldn’t you go to Bobby the engineer in your organization, who hates to write, and say, “Bobby, just talk into my iPhone for the next thirty minutes and we’ll figure out ways to get blog posts out of it, and then once we have that audio clip, we can make blog posts. lot of times in organizations, especially big B2B companies they’ve determined that they need to create more content than ever. ” In many cases these employees are subject matter experts.
BILL HARTZER | TUESDAY, DECEMBER 16, 2014
[Engineering] Freebase is Shutting Down in March 2015
Google Search Engines 'According to a Google Plus post today , Freebase is shutting down, and will no longer be available after March 2015. The current Freebase data will be ported over into WikiData. As you probably know, I have been one of Freebase’s biggest fans , and have a lot of edits under my belt there. I’ve also told a lot of people that they should make sure they have a Freebase page because it’s a part of the Knowledge Graph. even participated in a Google Hangout about Freebase: But now Freebase is shutting down.
BILL HARTZER | TUESDAY, DECEMBER 16, 2014
[Engineering] There is Nothing About Negative SEO in Google Webmaster Guidelines
The guidelines all point to issues related to your website–but there are no references about doing something to your competitor’s websites that would cause their website to lose search engine rankings or get penalized. The bottom line is that Company One’s search engine rankings could possibly take a hit because of the 10 microsites with all the spam pointing to them. Search Engine Optimization 'There is nothing about Negative SEO in Google’s Webmaster Guidelines. Are you surprised? Well, I am, and I am not. It isn’t mentioned there, anywhere.
PROACTIVE REPORT | TUESDAY, DECEMBER 16, 2014
[Engineering] Digital PR and the Google Penguin
Google has recently admitted to Search Engine Land that since October 2014 their Penguin algorithm that addresses the quality of inbound links and fights spam has been put on a rolling, continuous optimization schedule instead of sporadic updates. Jill Kocher, search-engine-optimization expert. 'PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. What does that mean for PR pros?
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 16, 2014
[Engineering] 7 New Buttons Facebook Hopes You Will Use
'Search Engine Journal’s Matt Southern is a guy I pay attention to. His quick overview of the Call-To-Action Buttons for Business Pages look like they may have come up with some very good options for your Facebook business page. Here are his “best interpretations” of what these new buttons can be used for since there aren’t more details on their functionality yet. Book Now: To direct visitors to book a table at your restaurant, a room in a hotel, or a similar kind of reservation. Shop Now: Direct visitors to your e-commerce store. In the US, probably soon.
ENGAGING BRAND | TUESDAY, DECEMBER 16, 2014
[Engineering] How to Rekindle Your Business Passion
Our role is to add that interest by setting ourselves targets to motivate others which will provide the fuel of inspiration to keep our interest engines operating on turbo! . 'Do you ever find yourself just going through the motions? There is a spark missing, you just don’t get that thrill with your work? The problem is that even Google can’t provide a simple answer – it needs you to find your own answer. It’s a little like when you are driving and you can’t remember passing the last junction on a motorway. You are not alone. Remember why you do what you do.
WEBBIQUITY SMM | TUESDAY, DECEMBER 16, 2014
[Engineering] 23 Outstanding Social Media Marketing Guides
Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. 'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Yet as buyers make increasing use of social media to evaluate the offerings of and engage with vendors, expectations will inevitably increase. How are social media marketing best practices evolving? do that for me?”
ARI HERZOG | MONDAY, DECEMBER 15, 2014
[Engineering] Specialists and Generalists
company will need engineers who are experts in certain programming languages and databases but engineers are also needed to work in larger teams that intersect multiple languages and datasets. 'According to Harvard Business Review author Vikram Mansharamani, the need for specialization is waning and generalist skills are in demand. He explains the difference with bark. There are many who have deeply studied its nooks, grooves, coloration, and texture. Few have developed the understanding that the bark is merely the outermost layer of a tree. want the forest. Thanks for reading.
SOCIALNOMICS | MONDAY, DECEMBER 15, 2014
[Engineering] Online PR: The Big Three
In addition to exposure, a PR campaign now has the ability to dramatically affect search engine optimisation as well as social following. Paid – Commonly known as advertising, this is media space that you pay for in print, radio, television, search engines or social network. With the Google Panda update, search engines are also taking into consideration how much a piece of content is shared to judge how useful it is to the user. Trend Related. Cause Related. Trend Setting. The Peso Model: Paid, earned, shared and owned media. Image Credit: Matt Camp ).
PUSHING SOCIAL | SUNDAY, DECEMBER 14, 2014
[Engineering] Your 12 Point Content Marketing Strategy (Part 1 of 4)
He’s an automotive engineer, amazing negotiator, and expert craigslist whisperer. 'Get new articles sent to you. Get New Articles. ve spent the last few months working on a riddle. How do you get people to notice your content when 2 million new blog posts will be published today. An already difficult question mutates into an impossible one when you add in the 100 hours of video uploaded to YouTube every minute. This means that your business’ content is already buried one minute after it hits your RSS feed. This is what my friend Mark Schaefer calls Content Shock. Relevancy. Read it.
TWIST IMAGE | SATURDAY, DECEMBER 13, 2014
[Engineering] The Way Television Should Be
This is not the same length of adoption that we had with the initial Internet - when companies sat on the side-lines before adopting basic digital assets like a website and some form of search engine optimization. search engine optimization. 'What if television looked and acted like Netflix ? Many years back, I was blogging about the future of education. If I could find the specific link to the post, I would have dropped it in here. Their attendance could be physical and/or virtual. It seems to make sense, doesn''t it? You get accepted to a college. you get the drill. blogging.
TWIST IMAGE | SATURDAY, DECEMBER 13, 2014
[Engineering] Six Links Worthy Of Your Attention #234
An amazing talk on the state of the music industry, by producer and engineer Steve Albini." 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we''re recommending to one another: Understand - a novelette by Ted Chiang. A couple of friends sent me this link over the past few weeks. Flowers for Algernon depressed me immeasurably -- to fly so close to brilliance and lose it. This is a suitably thought-provoking look at what it might be like to understand absolutely everything." Funny? amazon.
BILL HARTZER | FRIDAY, DECEMBER 12, 2014
[Engineering] Google Removed Carousel from Google Search Results
This was originally reported by Search Engine Land back in November , but now that it’s been a month, I checked all of the other local categories that were bringing up the Google Carousel and it’s now totally removed from all local keyword searches. How Google Instant Impacts Search Engine Optimization Google Instant is an enhancement to Google’s search engine that. Google Search Engines 'Google has removed the Google Carousel from the search results. This has been phased out, and there is no Google Carousel anymore for any of the local searches.
KIKOLANI | FRIDAY, DECEMBER 12, 2014
[Engineering] Web CEO SEO Software Platform Review
Web CEO is a search engine optimization software that has a lot of great features. In this post, we’re going to look at how easy it is to research your niche, promote your website, track performance and optimize your web pages for higher search engine rankings in the Web CEO SEO Dashboard. Then select the search engines you want to check your site’s rankings on. You can select the country you’re targeting and Web CEO Dashboard will display a list of search engines in that country. Additionally, you can specify locations for Google’s search engine. Analytics.
SOCIALNOMICS | THURSDAY, DECEMBER 11, 2014
[Engineering] 6 Ways Social Media Affects Your Google Rankings
Tumblr, Facebook, Google+, and LinkedIn links are all taken into account by search engines as they analyze whether a page has useful information for a given search query. This will boost your search engine results. Other search engines have connections with other social media sites; for example, Bing searches are integrated with a user’s Facebook account. With Google’s Pigeon update this past summer, local search results became incredibly important in search engine rankings. This will lead to a rise in physical customers as well as search engine rankings.
BILL HARTZER | THURSDAY, DECEMBER 11, 2014
[Engineering] Google News Shutting Down: It’s Not Profitable
Google Search Engines 'Google has decided to shut down its operations in Spain , and will no longer include any Spanish publishers in Google News. Google’s reasoning behind this is the new Spanish law that requires every Spanish publication to charge services like Google News for showing even the smallest snippet from their publications, whether they want to or not. Google News Shutting Down. never really thought that it would come to this. As of the writing of this post, Google News Spain is still up and running. Well, apparently so. Related posts: Yahoo! Shutting Down Yahoo!
WHAT SPINKS THINKS | THURSDAY, DECEMBER 11, 2014
[Engineering] The Biggest Mistake Founders Make when Building an MVP
They end up over-engineering the product because they don’t want to put it out in the world until it actually solves the problem. 'We just started inviting people into the alpha for a community product we’re developing called Groop. It didn’t solve any of their problems. It wasn’t supposed to. The product is a community platform so it needed a decent amount of features even for an MVP, but we did the absolute bare minimum. We kept it so minimal that there was no way people would actually want to use it. We didn’t build any of them. That’s it?!”
SMALL BUSINESS MAVERICKS | THURSDAY, DECEMBER 11, 2014
[Engineering] Why You Should Make A Map of Your Website
If there is enough for a page, you have a great reason to give it a page because search engines index pages. Website design and search engine optimization are interrelated because the design site affects how the search robot crawls the site. The page has to make sense to the search engine in order to be ranked. Web Design and Search Engine Optimization map your website site map website development 'Do you have a map of your site somewhere? It’s a good idea to take the time to make one, preferably on paper and big enough to be on the wall for planning sessions.
SPIN SUCKS | WEDNESDAY, DECEMBER 10, 2014
[Engineering] Fight or Flight: Responding to a PR Crisis
In marketing, we are constantly addressing issues such as low sales, increasing brand awareness, or better search engine rankings. 'By Stacey Hood. From the dawn of man, the instinct to survive has been strong in all of us. We either confront things head on (fight) or avoid/ignore them (flight). We occasionally do both, depending on the circumstances. This is a coping mechanism, part of our DNA. But it is not always physical; it can be mental or even emotional. Fight vs. Flight. grew up in a boxing family. My uncle and dad boxed in the service, while my cousins boxed Golden Glove.
SMALL BUSINESS MAVERICKS | WEDNESDAY, DECEMBER 10, 2014
[Engineering] Will 2015 Be The Year SEO Dies?
It is different now than it was five years ago, and the search engines will continue to change as they try to be what delivers the results the user is searching for. We are seeing search engines diligently working to add relevancy and context to keywords and code so that the interaction is more on the same level. 'As I look at the increasing number of predictions for next year, one that keeps popping up is the idea that SEO is dead. Or not. It’s hard to tell, isn’t it? The problem with predictions is that we don’t actually know what will happen.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 10, 2014
[Engineering] 8 Tips on Generating High Quality B-to-B Leads
Handing off the lead to sales - Depending on the criteria that you’ve developed, you need to forward the lead and what you know about it (in the sales funnel) so when sales calls on them, they know what to talk about, i.e., initial evaluation stages, engineering comparison questions or ready-to-buy type of questions. 'Let’s face it, in your world, qualified leads are or should be the holy grail of marketing. According to a report by Marketing Sherpa , 78% of B2B marketers biggest challenge is generating qualified leads. Close the loop on the lead - Did they buy? If not, why?
ADAM SHERK | TUESDAY, DECEMBER 9, 2014
[Engineering] How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.
SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News. 'Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers? In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. 21 lemonde.fr
SMALL BUSINESS MAVERICKS | TUESDAY, DECEMBER 9, 2014
[Engineering] Who Uses Bing? Make Sure They Can See You
'Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. The search engines are in a constant battle for the user’s attention. Search Engine Optimization that isn’t flexible enough to change as the battle changes is not going to be successful. think that paying attention to the top search engine stuff without paying attention to the other search engines being used by your specific audience is shortsighted. Who Are These People?
SPIN SUCKS | MONDAY, DECEMBER 8, 2014
[Engineering] Five Best Practices for Start-Up Content Marketing
This is due to changes in search engine algorithms, but also to make it easier for customers. First, other users in the future will be able to organically find this content through, for example, search engines. To do this successfully, transcribe the videos or podcasts into written text so the search engines can index the content, or make a summary of the most important items in text. 'By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth.
WRITTENT BLOG | MONDAY, DECEMBER 8, 2014
[Engineering] 8 Successful Content Marketing Strategies
Researchers have long known that the more often you publish, the better your search engine optimization, traffic, and lead generation will be. 'Image source. Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork? Even the most data-driven marketers can find themselves grappling with what to integrate next. The cost of creating video or infographic content can seem overwhelming. It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. Well, you’re in luck. Image source.
BILL HARTZER | SUNDAY, DECEMBER 7, 2014
[Engineering] Bill Hartzer Weekly Update – December 7, 2014
'Domain Name SEO Search Engine Registration scam, Google SERPs Instagram Date Mistake, 7Search Accused of Traffic Stealing. First they say it’s for SEO but then they say it’s for search engine submission. 7Search, a Pay Per Click Search Engine and Affiliate Network, has been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. Last week was a very short week because of the Thanksgiving holiday here in the USA, so I decided not to send an update. Domain SEO Service Registration Scam. Blogging
BILL HARTZER | SUNDAY, DECEMBER 7, 2014
[Engineering] Domain SEO Service Registration Corp. Domain Registration Scam
who feel that they can get away with offering “search engine submission” services. The fact is, there is absolutely no need to submit your website to the search engines; most likely they have already crawled your website (especially Google). Search Engine Submission is a scam, and I’ve written about it before several times. It’s a shame that these scams exist after all these years, as they have morphed from a search engine submission to even a domain name registration scam. just got this email, which apparently is CAN-SPAM compliant.
TWIST IMAGE | FRIDAY, DECEMBER 5, 2014
[Engineering] I Want To See Ads!
search engine marketing. '"Of course, you want to see ads, you''re in marketing!". That''s not what I mean. Here''s the scene: I''ve been thinking about buying some stuff (books, yoga mats, whatever.) online since Black Friday. So, as I peruse this pretty little thing called, "The Interwebs," I''ve been either buying stuff or dumping stuff into a shopping cart. Attention brands that are doing advertising online: Just because I put something in the shopping cart and did not checkout (yet!), don''t you start with that retargeting advertising business so quickly! This is not something new.
JEFF KORHAN | FRIDAY, DECEMBER 5, 2014
[Engineering] Pinterest Marketing: How to Build Sustainable Website Traffic
Pinterest is a Visual, Mobile Search Engine. Just like Instagram , Pinterest is a visual, mobile search engine. Pinterest is a Visual, Mobile Search Engine Just like Instagram, Pinterest is a visual, mobile search engine. 'Listen to the Episode Below (0:33:56). Download. iTunes. Stitcher. SoundCloud. Get Weekly Marketing Updates. Discover What is New for Business. Powered by Simple Podcast Press. This is Episode 20 of This Old New Business weekly business podcast with Jeff Korhan. Do I have your attention now? thought so. Our Featured Guest: Cynthia Sanchez.
WRITTENT BLOG | FRIDAY, DECEMBER 5, 2014
[Engineering] 11 Things to Look for in Freelance Writers
They should be able to create content that appeals to humans and search engines. 'Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Hiring the wrong ones, on the other hand, can mean poor sales, wasted resources and opportunities, and a muddy reputation that can’t be salvaged. Who can afford that? Want to make sure you’re hiring the right person for your blogging and content marketing? Here are eleven things to look for when scouring the Internet for writers.
CONVERSTATIONS | FRIDAY, DECEMBER 5, 2014
[Engineering] Building your Website: It’s all about the Details
If you’re not a tech savant, this may sound like a challenging feat, but don’t panic: you don’t have to be an engineer or learn to write code, because there are hundreds of services available to help you do it. 'Guest Post by Rebecca Hasulak Taking your brick and mortar store online is an exciting step in the right direction. After all, a website is official and opens up more opportunities for your business’s growth as a credible company in the eyes of potential customers. Why is this a crucial mistake? Where to start? What are they looking for?
PROBLOGGER | THURSDAY, DECEMBER 4, 2014
[Engineering] Modern Enterprise Link Building Strategies for 2015
Initially, what I came to know is that creating links is an extremely important steps if you want to get quality search engine results. 'This is a guest contribution from digital marketer Ryan Chester. Everything needs to adapt with the advancement of customer needs, whether it is fashion, food or even enterprise digital marketing strategies. People should have to make changes in their principles as the time changes. Companies, who haven’t modified their strategies, or hired followers of old link building techniques, always suffer. Importance of links. On-Site Content Creation. Research.
BILL HARTZER | THURSDAY, DECEMBER 4, 2014
[Engineering] Google SERPs Say Instagram Post Made in 1970
Google Search Engines 'While searching Google today for a random search query, I noticed that the first search result was kind of odd. The Instragram post was a travel photo and it had nothing to do with the query that I just searched for. But that’s actually what didn’t surprise me. I’m not surprised by Google showing off-topic results for certain search queries. What shocked me was that apparently Google says that the post was made on Jan 17, 1970. Yep, you got that right. So apparently Google thinks that this Instagram post was made in January 1970. have no idea.
DANNY BROWN | THURSDAY, DECEMBER 4, 2014
[Engineering] Three Web Design Trends to Consider for 2015
If you run a WordPress powered site, Aesop Story Engine is a wonderful solution that enables you to blend multiple media together to tell one cohesive story. 'Ever since businesses started using the internet for commerce, one thing’s been constant: the need to evolve with consumer behaviors. Much like local brick-and-mortar stores need to adapt to compete with off-site retailers, so, too, do businesses need to adapt to the way customers interact with their sites when making a purchase. With that in mind, here are three of the more popular web design trends for next year.
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 4, 2014
[Engineering] Jerks are going to be jerks: Do’s and Don’ts for dealing with jerks online
'Rachel Kerstetter, PR Engineer, Sonnhalter. Sometimes in life you encounter people who are jerks. Via Mike Licht. As children, we were often told to ignore the jerks. As adults we find ways to cope with the jerks we encounter throughout our days. It’s a little more difficult for companies to deal with the jerks on social media. Unfortunately social media also provides jerks with a megaphone for their poor attitudes. You can’t make everyone like you on social media, but you can take the high road when it comes to the social jerks who you encounter. Don’t fire back at them.
FEVER BEE | WEDNESDAY, DECEMBER 3, 2014
[Engineering] Promoting Exclusive Communities
Notice the messages they use to promote the community: – Worldwide: Meet discerning, like-minded individuals from across the globe who share your lifestyle, passions and interests. – Private and Secure: The entire service is inaccessible from the public Internet, including search engines, and all member transmissions to and from Netropolitan are encrypted. 'Visit Netropolitan , a new community for rich people. If you're building an exclusive community, don't promote the features of the site. This is by far the most important.
BILL HARTZER | WEDNESDAY, DECEMBER 3, 2014
[Engineering] 7Search, Others, Accused of Traffic Stealing in Domain Parking Research Paper
'7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. Search Engine Optimization White Paper Fathom SEO has produced an interesting SEO White Paper that. It turns out that we, as a campaign owner, were billed for 23 traffic hits by 7Search (see Figure 6(b) in Appendix) but nothing was reported by the parking service (see Figure 6(a) in Appendix) in December 2013. The idea.
SOCIALNOMICS | WEDNESDAY, DECEMBER 3, 2014
[Engineering] Google’s Latest Algorithm Update Promotes Mobile-Friendly Searching
Of course this is advantageous for site developers and search engine optimizers who will likely experience a surge in business from site owners needing updates. 'Does your site pass Google’s mobile-friendly test? While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Links must not be too close together to make it easy for users to select the right link. Google
SMALL BUSINESS MAVERICKS | WEDNESDAY, DECEMBER 3, 2014
[Engineering] Turf Wars: Online Advertising Is Gonna Get Interesting
Over at Search Engine Journal, Ellen Gipko has taken a look at Why Amazon and Facebook Are Gaining on Google and gives us what she sees as pivotal in this turf war. Amazon really is a ginormous search engine for shoppers, and it has collected lots of data about shopping habits. '“ Both Facebook and Amazon are coming at Google’s lock on advertising from new angles–that’s why this could be an honest to goodness fight for online advertising dollars and beyond.” ” – Ellen Gipko, SEJ. Ther are some interesting developments in the world of online advertising.
BILL HARTZER | MONDAY, DECEMBER 1, 2014
[Engineering] Google Cache Dates Updated: After a Month
Search Engine Optimization 'The Google cache date on most web sites have now been updated, after having not being updated for over a month. This is a rather significant update, I think, as normally the Google cache date is typically updated on a regular basis. But in the past few weeks, it had not been updated in over a month. The Google cache date for my site, for example, has been updated on November 30th, and previously it was updated in mid October. For example, it could be related to links, for example.
SMALL BUSINESS MAVERICKS | MONDAY, DECEMBER 1, 2014
[Engineering] How To Waste Your SEO Efforts
The whole promise of a high placement on the search engine results page is that these sites will deliver. If the promise you imply by being in a good position on the search engine results page is an empty promise, there are consequences. If a search engine doesn’t help the user find what they are searching for, that user finds another search engine, right? SEO for Small Business content search engine optimization SEO SEO strategies SERP rankings 'Okay, you’ve managed to manipulate your stuff into a great SERP ranking — so what?
CONVINCE & CONVERT | MONDAY, DECEMBER 1, 2014
[Engineering] How to Use Predictive Content Analytics
Among them are the appropriateness of the topic to what you’ve previously published; existing competition for the topic among other sites online; and known search engine volume. Also recognize that Inbound Writer recommendations are based on the topic in question being the sole, focused phrase from a search engine perspective. 'If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). Second, you probably need more content. Notes and Next Steps.
SOCIAL MEDIA NETWORK MARKETING | SUNDAY, NOVEMBER 30, 2014
[Engineering] How To Plan Your Movie Marketing On Social Media
However with limited knowledge of programming you need to be aware of where all you can work to ensure that the various search engines throw up your page when your target audience do their search. Key-Word : One of the main reasons for your Page to come up ahead on Search Engines like Google.com is selecting the right KeyWords. What word would they type in search engines are essential that you know. 'Social Media should be a part of your Film Marketing and Launch Plan. You need to be sure on how exactly you will use the Social Media Platforms like Facebook and others.
CONVERSTATIONS | THURSDAY, NOVEMBER 27, 2014
[Engineering] A Poem of Gratitude for Small Business
'Almost a decade ago, I was driving through a small, rural town in Central Iowa about this time of year. There was a store having a Going Out of Business Liquidation Sale. When you think about it, things must have been really tough. This time of year, a retail business should thrive – or at least be busy enough not to have to liquidate. It broke my heart. It still happens too often. But small business owners are some of the most persistent, vigilant, hardest-working people I know. You just finished reading A Poem of Gratitude for Small Business ! Consider leaving a comment!
SMALL BUSINESS MAVERICKS | WEDNESDAY, NOVEMBER 26, 2014
[Engineering] “Think Like A User” And Other Semantic Search Suggestions
In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search. Don’t try shortcuts — search engines are changing to think like a user and we have to keep that in mind. Search Engine Optimization Still Works. The fact that search engines are changing doesn’t mean that SEO is out the door, it means that search engine optimization has to be flexible to change with the search engines. search engines semantic search SEO Dozen Things To Do.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 25, 2014
[Engineering] What’s Lurking In The Corners Of Your Website?
If you have not taken care of old ways of doing business, that history sticks around and gets picked up by search engines. Web Design and Search Engine Optimization audit history link building Panda past seo practices Penguin 'This is the time of year that mice come into the house. In a silent moment, I’ll realize something is moving around behind an intended project that has been sitting in one place, move that pile, and discover a stash of the dog’s dry food that has been carefully hidden by a mouse intending to stockpile for the winter.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 25, 2014
[Engineering] How Are You Utilizing Training?
Viega averages over 200+ days of training per year, with attendees ranging from architects, contractors and engineers to apprentices, distributors and even Viega employees. Currently 'I don’t think any manufacturer out there would argue the importance of training. What What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors, as well as continue to build their brand with their customers.
CONVINCE & CONVERT | TUESDAY, NOVEMBER 25, 2014
[Engineering] 4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask
Marketing represents the engine, and the boxcars contain the supporting marketing tactics. 'Image via BigStockPhoto.com. There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company. Sound effective? Not by a long shot. Here’s what they asked: 1. Everything else is fluff.
BILL HARTZER | MONDAY, NOVEMBER 24, 2014
[Engineering] Bill Hartzer Weekly Update November 24, 2014
The “mobile friendly” will appear next to your website if someone is searching using a mobile device and your site is search engine friendly. 'Google Cache Date a Month Old Now, Google Rolled Out Mobile Friendly Tag, and State of Search conference Last Week. There a few significant updates this past week, including the Google Cache Dates, and the new Mobile Friendly Tag. Google Cache Dates. Last week several people, including myself, noticed that the Google cache date on pages is about a month old. Whatever the case, it’s not normal. More info on my blog post.
CONVINCE & CONVERT | MONDAY, NOVEMBER 24, 2014
[Engineering] 23 Reasons Why Businesspeople Love Podcasts
'Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. </strong></p><br /> <p><a href= [link] ><img src= [link] alt=The Rise of Podcasts as Business Education width=’600px’ border=’0′ /></a></p><br /> <p> Content Marketing business podcasts marketing podcasts marketingpodcasts.com podcast research podcast search engine podcast statistics podcasting podcasts Why did we spend the time and money on this? No obligation.
IDACONCPTS | FRIDAY, NOVEMBER 21, 2014
[Engineering] Making the Next Big Idea Fly
You’ll need money as you get the materials and hire engineers to help you make your dream a reality. 'You’ve got it. You have come up with a new communication device that is going to make the wrist band mobile device obsolete. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene. You know that your concept will be the next big thing in an age when everyone wants to stay connected. Now it’s simply a matter of making it happen. Get the Patent. Don’t make the mistake of letting anyone steal your idea.
BILL HARTZER | FRIDAY, NOVEMBER 21, 2014
[Engineering] Google Cache Dates About A Month Old Now
Search Engine Optimization 'It appears that many Google cache dates are showing that they are about a month old. This is odd behavior, as typically for most websites that are active, the Google cache date in the search results will only be a few days old. Or, it typically would be updated either the previous day or within the past few days. For example, the above screen capture is what my site’s home page shows in the Google cache–which is October 20, 2014. About one month ago. They haven’t stopped caching pages. How to Check Google Cache Date.
QUICK ONLINE TIPS | FRIDAY, NOVEMBER 21, 2014
[Engineering] Free Daily Download: Bing HD Wallpapers!
'The popular Bing Search engine now allows users to download HD wallpapers for free from their site homepage! Now you have another reason to visit the Bing Homepage daily at. Read more Read full original article at Free Daily Download: Bing HD Wallpapers! ©2014 QuickOnlineTips. All Rights Reserved. Computers Downloads Bing
PROBLOGGER | FRIDAY, NOVEMBER 21, 2014
[Engineering] Google Introducing ‘Mobile Friendly’ Tags in Search Results and Signal It Will Start Impacting Search Rankings
Search Engine Optimization 'Over the last couple of years any blogger who has paid attention to their analytics will know that how people are reading blogs is changing. No longer are people simply arriving on your blog on their desktop computer or laptop but on tablets, mobile phones and more. Today I took a look at the change in how people arrive on my blog ( Digital Photography School ) over last 3 years. doubt the results will surprise anyone. The growth in mobile/tablet traffic has been remarkable. Every blogger I speak with tells me a similar story.
DEVUMI | FRIDAY, NOVEMBER 21, 2014
[Engineering] How to use Hashtags on Instagram for your Business
Hashtags are used on Instagram like a search engine – they link content that people are looking for. 'Hashtags have been an integral aspect of Twitter since nearly its inception. Once hashtags broke out big there, every other social media platform wanted to use them too. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images. The nature of hashtags on Instagram makes them the key element of your Instagram marketing plan. Without great hashtags on Instagram, your marketing won’t go anywhere. Period. On the surface, yes.
SOCIALNOMICS | THURSDAY, NOVEMBER 20, 2014
[Engineering] Medical Community and Big Data Getting More Social
Fun fact : Ninety percent of young patients ages 18-24 believe health information they receive through social media, according to Search Engine Watch. 'While many people think of social media as just a means to connect to old friends, it’s actually much more. Social media helps patients connect with others that may be suffering with the same disease, it allows doctors to relate to one another and it can help new and innovative ideas get funded. Support Just a Tweet or Share Away. An example of just how powerful social media is was the earthquake in Haiti in 2010.
WRITTENT BLOG | THURSDAY, NOVEMBER 20, 2014
[Engineering] SEO Isn’t Dead: 10 Ways to Use It for Business
As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical. The more talk your company gets on other websites, news sources and social media, the more authority you gain in the eyes of search engines. Search engines aren’t dumb to the fact you can provide richer value within a well-defined vertical. Search engine algorithms today have been compared to artificial intelligence. 'While it may come as a surprise to some people, SEO is still alive and kicking. But here’s the thing.
BILL HARTZER | THURSDAY, NOVEMBER 20, 2014
[Engineering] Google Rolls Out New Mobile Friendly Tag
As Barry at Search Engine Roundtable points out , there is actually a mobile-friendly tag testing tool, and you can use it to see if your site is mobile-friendly and if it will display the mobile friendly tag in the search results. Google Search Engines 'Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results.
ADAM SHERK | THURSDAY, NOVEMBER 20, 2014
[Engineering] 10 Things That Expose Good Sites to Google Panda
Article Highlights: Good for Users, Good for Search Engines. 'Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. Here’s an example of site that was hit by Panda 4.0
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 20, 2014
[Engineering] Fabtech Expo Recap
'Rachel Kerstetter, PR Engineer, Sonnhalter. had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry. The expo brought together more than 27,000 attendees and 1,400 exhibitors covering more than 500,000 square feet of the Georgia World Congress Center. Fabtech kicked off on Veterans Day and it couldn’t have been more fitting since Workshops for Warriors was selected as the recipient of the Fabtech Cares campaign. manufacturing employers need. Manufacturing at Wal-Mart.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 19, 2014
[Engineering] 5 Companies That Nail Social Media Recruiting
The “ Steal Your Geeks ” and “ The Atlassian 32 ” campaigns had different goals – the first attempted to recruit software developers from Europe, while the second tried to hire 32 engineers using nothing but social media. 'With big data recruiting on the rise, social media is playing more of a role in the hiring process than ever before. Industry leaders like Google, Facebook, Amazon and more are leading the charge towards a high-tech recruiting process, and social media is a big part of that strategy. Twitter. Disney. Apply here! disneyjobs”). Capital One.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 19, 2014
[Engineering] Protecting Yourself Against Social Media Security Threats
The following are some of the most common security threats social network users’ face today: Social engineering : Cyber criminals increasingly attack social platforms to access content about user business activities, location, contacts to perform real world or virtual crimes. Social engineering is a popular method that tricks users into revealing authentication credentials or personal data. 'The lives of internet users have become interactive and more interconnected over time. Botnets : Social accounts can be used as a command and control channel for botnets.
SPIN SUCKS | WEDNESDAY, NOVEMBER 19, 2014
[Engineering] Internal Communications: It’s a Man’s Man’s Man’s World
Internal communications in a man’s world is very difficult, so I’m excited to share how I was successful in these industries when working with male executives, chemists, engineers, marketing managers, and salesmen. Results included an updated website garnering a 51 percent increase in external hits and search engine results in the top three listings, as well as media placement within trade publications. 'By Susan Cellura (Disclaimer: Gini Dietrich asked me to write this as a woman who has worked with different offices and brands…in a man’s world. Recognize that title? No problem.
SMALL BUSINESS MAVERICKS | WEDNESDAY, NOVEMBER 19, 2014
[Engineering] Bing Ads Sees Improved Click Volume With Close Variants Rollout
They recently have gone for the trifecta of close variants on phrase match, exact match, and broad match modifier keywords, according to Ginny Marvin at Search Engine Land. 'I know we don’t mention Bing Ads nearly as much we discuss that competitor of theirs, but it isn’t because nothing has been happening. Here’s what that can look like with phrase match keywords: minecraft game online = minecraft games (plural vs singular). pizza delivery near your hometown = pizza deliveries (stemming). cheap seattle vacation packages = seattle vactions (misspellings).
WRITTENT BLOG | WEDNESDAY, NOVEMBER 19, 2014
[Engineering] 22 Must Know SEO Writing Tips for Higher Rankings
Blogging platforms like WordPress (especially when you add the right plugins) make it easy to write and search engine optimize. The title is the first thing search engines look at. Subheaders (H1-H6 tags) organize your content and describe it to search engine bots. Linking to internal pages distributes link juice and allows search engines (and users) to crawl your website more easily. Search engines see multiple quality backlinks as a sign that your content/site is useful. People ask search engines questions all day long. 'Image source. Plan ahead.
SOSHABLE | TUESDAY, NOVEMBER 18, 2014
[Engineering] How Social Media is Shifting From Marketing to Targeted Digital Advertising
Some are proposing abandoning the site altogether, but until search engines and the users stop putting so much credibility in the site (it ranks for most businesses on Google and Bing when people search for the company by name), abandoning the site would be a poor idea. 'The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses. Automate. Yes, I said it.
PROBLOGGER | TUESDAY, NOVEMBER 18, 2014
[Engineering] Did Your Blog Have a Tipping Point? Here’s How My 2 Blogs Grew
SEO – I’ve never put a massive effort into search engine optimisation but one of the flow on effects of producing daily helpful content, regular shareable content, building community, and actively promoting dPS has been that the content we produce ranks well in Google. 'Time for another reader question from a recent member webinar on ProBlogger.com. Did you experience a “tipping point” in readership at some point or was it just steady growth? What I’ve found in asking the question is that there are many different pathways to full time blogging.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 18, 2014
[Engineering] Are Keywords Really Dead?
don’t think of “keywords” as a magic formula where the keyword was sprinkled liberally throughout the text for no other reason than catching a search engine’s attention is alive, but I do think that the basic function of the keyword is both alive and kicking, continuing to be what drives SEO. Think about it: what do search engines do but search for the word that is typed into the search box? The unique business proposition of the search engine is to deliver what the searcher is looking for, as quickly as possible. What Is That Keyword, Really?
SPIN SUCKS | TUESDAY, NOVEMBER 18, 2014
[Engineering] Plan Your Content Using a Marketing Funnel
At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce. 'By Gini Dietrich Do you plan your content? As you know, we have a theme here every month (this month is planning!), but until earlier this year, we weren’t very intentional with our editorial calendar. And, even with the theme, I don’t do so hot with staying on topic when I write (which is five times a week so I figure I get a break!). and say, “What should I write about tomorrow?”)
ENGAGE | MONDAY, NOVEMBER 17, 2014
[Engineering] 5 Tips To Drive Member Engagement
The panelists included John Falcioni, Editorial Director and Editor-in-Chief at the American Society of Mechanical Engineers , Debbie Grunbaum, Director of Communications at WhyHunger and Manoj Aggarwal , VP Digital Strategy at McMURRY/TMG. 'I recently had the pleasure of moderating a panel of some of the association community’s digital marketing advocates and leaders. Kellen Company’s Anna Maltabarow gives a recap of the event here. No matter how you decide to approach it, content strategies are resource intensive and notoriously difficult to measure. Big budgets aren’t everything.
SMALL BUSINESS MAVERICKS | MONDAY, NOVEMBER 17, 2014
[Engineering] 6 Warning Signs That Your Hat Is Turning Black
And Search Engine Journal’s Albert Costill just took a look at how black hat social media can hurt your business. Even the idea that it will get you higher on a search page ranking is iffy because the increasingly sophisticated search engines will penalize this kind of behavior. 'You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple visual letting the viewer know what was happening. sharing malicious hyperlinks. How is this any good?
WRITTENT BLOG | SUNDAY, NOVEMBER 16, 2014
[Engineering] 7 Ways to Spot Epic Copywriters for Your Site
Some specialize in technical writing and sales brochures, while others excel at creating search engine optimized content for websites. 'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Yes, there are many good writers out there, but not all of them can produce the type of copy that prompts action. Even those who can may not always be suitable. Epic copywriters get you results – ROI. Image source.
BILL HARTZER | FRIDAY, NOVEMBER 14, 2014
[Engineering] 37 Speakers To See at State of Search 2014
Search Engine Marketing Events 'After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search. It cost me $87 to rent that conference room for a few hours that evening, and DFWSEM was born. Now, 10 years later, I’m writing a post on my blog about the State of Search, an awesome conference where DFWSEM is pulling in nationally-known speakers for a two day conference about search. Awesomesauce. Brandy Eddings. Brent Csutoras. Dennis Yu.
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 14, 2014
[Engineering] How To Survive The Algorithm Apocalypse
don’t think that search engine optimization is going to get easier if you think the answer is a magic bullet like keyword stuffing used to be for some people. If there is stuff you need to do about your search engine optimization strategies, don’t avoid the problems by ignoring them. search engines algorithm updates google algorithms SEO 'Were you affected by the Penguin update? Did you notice any effects from Panda, Pirate, or the combination thereof? ” — Glenn Gabe. Regular audits should be automatic, along with keeping track of what is happening.
WAXING UNLYRICAL | FRIDAY, NOVEMBER 14, 2014
[Engineering] Is it Shortsighted Not to Host Your Own Blog?
Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). 'Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Usually, two reasons: 1. are not.
SPIN SUCKS | THURSDAY, NOVEMBER 13, 2014
[Engineering] Orchestrating Viral Social Media? Claiming #AlexFromTarget
And we might have let it go at that, but it turns out, as has so often been the case lately, reports surfaced that this “organic,” “viral” social media fad may have had some engineering behind it. 'By Eleanor Pierce. If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. Here’s what we know: On Sunday, Nov. 2, a Twitter user named @auscalum tweeted a photo of a cute young man, minding his own business, just working at Target. His name tag identified him as Alex. They weren’t all swooning teenagers … but plenty were. But Alex was the star.
DANNY BROWN | THURSDAY, NOVEMBER 13, 2014
[Engineering] Is It Time to Trade Your Blog for a Newsletter?
Blogging, on the other hand, ties closely into website building, social and search engine optimization, which are about developing a bigger audience and platform as you go. No matter how optimized your newsletter might be, it isn’t going to help you rank on Google or the other search engines. As an aside, though, one benefit to this approach I see is that it removes the temptation to tailor your content around search engines rather than people. As a behavioural change, I found it interesting; as an online marketing practice, it wasn’t something I was willing to try.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 13, 2014
[Engineering] Tradesmen: Trade forums can help answer your questions
'Sandy Bucher, Media Engineer, Sonnhalter. Have you ever had a question that you didn’t have the answer to, and wanted to ask a person in the same occupational trade as you? If you normally read magazines specific to your trade, there is a chance that magazine may offer a forum where you can post a question and have like-minded participants help answer it for you. Or, if you search for a trade-specific forum, you’re very likely to find one out there. ve listed some forums below to give you a head start. Don’t be afraid to ask anything. HVAC market. Plumbing market. Electrical market.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 13, 2014
[Engineering] 3 Unique Ways Brands Are Approaching Content Creation
In order to foster creativity and content creation, the space has been decorated accordingly and the company will also supply camera crews, sound engineers, etc. 'Image via AdAge. With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. Sour Patch Kids Welcomes Artists To The ‘Brooklyn Patch’. “You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. for longer stays. Social Media Case Studies
CONVERSTATIONS | THURSDAY, NOVEMBER 13, 2014
[Engineering] Timestamp Your Posts
As we skimmed through a few Search Engine Result Pages ( SERPs ), I noticed her skipping over a few items I would’ve clicked through, but it was her exercise not mine. 'We were on a path of discovery , searching for a relevant and valuable link to use in her blog post. After she finished the post, I embraced an opportunity to ask why she chose the link she did, and why she skipped over the links that ranked higher. We retraced the browser search so she could think out loud as she scrolled. As she went through the SERPs again, she offered short reasons why she clicked or skipped.
BILL HARTZER | WEDNESDAY, NOVEMBER 12, 2014
[Engineering] Registering Domain Names with Google Domains
Domain Names, Developed Domains, and Expired Domains When it comes to search engine marketing, one issue that. United Domains Launches NameCheck.com Search Engine for Online Names The domain name registrar United Domains has officially launched Namecheck.com, Domain Names 'For a few months now, I have had the opportunity to have access to the Google Domains program, where you can buy (and transfer in) domain names. Google has been a domain name registrar for many, many years now, but has only recently opened up their registrar services to the public. domains are $20 a year and.co
SMALL BUSINESS MAVERICKS | WEDNESDAY, NOVEMBER 12, 2014
[Engineering] Do YOU Want To Use Your Own Website?
Search engine optimization is more than figuring out a magic formula to make an algorithm like you. If it works right, there’s a good chance it works right for the search engines. Web Design and Search Engine Optimization responsive search engine optimization website website design 'One of the easiest things to do in business is forget what it is like to be a potential customer approaching your business for the first time. We become so familiar with the setup that information is assumed and the newbie gets lost or frustrated. Is It Easy To Find?
CONVINCE & CONVERT | TUESDAY, NOVEMBER 11, 2014
[Engineering] A new search engine for marketing podcasts
MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. 'Are you ready to make marketing education much, much easier? am so thrilled to announce that today is the launch of MarketingPodcasts.com – a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. sort by host name(s). sort by number of episodes. sort by category. And we did it!
SOSHABLE | MONDAY, NOVEMBER 10, 2014
[Engineering] In Advertising, Let the Data Be Your Guide
Nearly every zip code in America prefers Google by far over Bing as a search engine, but there are places where Bing has a strong share of the market, strong enough to warrant advertising there as well as Google. 'Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely on their instincts or sales pitches to determine where to put their advertising dollars. Demographics.
PROBLOGGER | SUNDAY, NOVEMBER 9, 2014
[Engineering] Analytics for Content Marketers and Bloggers: What Do You Need to Track?
When you connect your GWT to your GA, you can click on Search Engine Optimization under Acquisition and get a clear breakdown of the queries, landing pages and geographical structure. 'This is a guest contribution from Rizvan Ullah of Ranktactics. The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. Desired Results. Increase traffic to my blog and/or website?
SMALL BUSINESS MAVERICKS | FRIDAY, NOVEMBER 7, 2014
[Engineering] Don’t Miss Out On These CTA Catalysts!
Billy McCaffrey gives us some of that wisdom and fizz on Search Engine Journal with 7 Tips for a Killer Call-To-Action. 'Calls To Action — CTAs — start to make my brain cramp after I’ve been trying to come up with yet another great one. Are you like me? After a while the creative juices just lose their fizz, but the need to be engaging and persuasive is still there. What do you do? start looking at advice from those I know have some wisdom on the subject. Keep it short and specific to your audience. Use words that provoke emotion or enthusiasm. Take advantage of FOMO.
FRESHNETWORKS | FRIDAY, NOVEMBER 7, 2014
[Engineering] How can consumer brands use technology to encourage a healthy lifestyle?
The device, dubbed the ‘Behaviour Engine’ and designed alongside tech company Tessella, looks to take a holistic approach to behavioural monitoring: while the wristband records shoppers’ sleep patterns and physical activity, the accompanying app monitors purchasing behaviour, nutritional habits and other aspects of consumers’ lifestyles. Digital tools and technologies Future of market research Innovation FMCG Health Unilever Unilever behaviour engine Walmart wearable tech Wearable technology Of course health and fitness bands are nothing new. appeared first on FreshMinds.
MINDJUMPERS | FRIDAY, NOVEMBER 7, 2014
[Engineering] Search & Social – Understanding the Interdependence
Do they know how factors like search engines crawl, index and retrieves, and how linking affects search results? Advertising Brands Community Management Content Marketing I forgot to categorize Marketing & Communication Mindjumpers SEO Social Commerce Social Media Social Media Strategy Tips branded content Community Management tips content marketing digital branding Marketing Marketing Strategies real-time real-time engagement search Search & Social search engine optimisation search engine optimization SEO strategies social social media marketing social platform social SEO
WRITTENT BLOG | FRIDAY, NOVEMBER 7, 2014
[Engineering] 58+ Resources to Master SEO Copywriting
What Is Search Engine Optimization / SEO. This search engine guide covers 4 benefits of SEO. Keyword research is the foundation for content that is optimized for search engines. Some people think that headlines should be written not only for people, but for search engines too. Are Your Blog Post Titles Optimized for Readers and Search Engines? It seems like there’s always been a battle between search engines and humans. Search engines have a huge number of ranking factors for images. How to Optimize Images for Better Search Engine Rankings.
PUSHING SOCIAL | THURSDAY, NOVEMBER 6, 2014
[Engineering] Content Marketing the Smart Way
Content production requires: 1) Writers, 2) Graphic Designers, 3) Marketers, and 4) Content Engineers. Content Engineers: This is your technical crew. 'Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to clear your mental whiteboard and discuss three questions that form the foundation of your content marketing strategy. That’s cool.
SOCIALFISH | THURSDAY, NOVEMBER 6, 2014
[Engineering] [Cool Social Tools] Centscere for Millennial Giving
Imagine an engine that analyzes and aggregates an individual donor’s traits across multiple social media profiles. Indeed, from their favorite causes to music preferences to their favorite Twitter personalities, the power of Centscere’s engine is extraordinary. 'This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ———-. Struggling to find young donors? Nonprofits can sign up at centscere.com.
SPIN SUCKS | WEDNESDAY, NOVEMBER 5, 2014
[Engineering] Your YouTube Plan is Not the Same as TV
The platform’s personalization engine also sends a weekly email featuring new videos from favorite channels. 'By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. push-pull medium such as YouTube requires a strategy to deliver the engagement you want. Be Un-Basic. Create
SMALL BUSINESS MAVERICKS | WEDNESDAY, NOVEMBER 5, 2014
[Engineering] How To Turn Charitable Involvement Into Profitable Conversions
Charitable activity increases potential online cues for search engines to pick up — especially if you invite others to join you in social media campaigns. 'Why is the practice of donating a portion of the purchase to the charity of the shopper’s choice an increasingly popular idea? think it’s popular because it adds value to the transaction. Charitable community involvement with a local organization encourages your neighbors to be involved with your business on a personal level. Charitable giving can be a tax deduction within IRS guidelines.
WRITTENT BLOG | TUESDAY, NOVEMBER 4, 2014
[Engineering] 5 Things You Can’t Blog Successfully Without
Search engines like Google tend to take notice of this, too. Are Additionally, you may want to work on the on-page SEO of your site, as search engines can deliver valuable free traffic. 'Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to $800,000 per month ! But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without.
SMALL BUSINESS MAVERICKS | TUESDAY, NOVEMBER 4, 2014
[Engineering] Two More Perspectives On Podcasting
'Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts. Amanda DiSilvestro shares How To Leverage Your Existing Content For Podcasts and gives some very practical advice: Some content can be turned into an interview, which many listeners appreciate. Optimize the SEO for iTunes.
FIREBELLY | MONDAY, NOVEMBER 3, 2014
[Engineering] TAKING A LOOK AT OUR TOOLKIT
PROBLOGGER | MONDAY, NOVEMBER 3, 2014
[Engineering] Never Too Soon: Using Your Blog to Generate Sales During the Holiday Season
On the one hand, Google’s search engine has evolved to put less emphasis on keywords and more of it on other aspects of a post’s content and quality. And on the other hand, search engines and SEO are no longer the primary method to attract eyeballs in the first place. While search engines can still be tricked, real people can’t; or at least not quite so easily. 'Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. There’s two reasons for that.
SMALL BUSINESS MAVERICKS | MONDAY, NOVEMBER 3, 2014
[Engineering] 5 Expert Tips For Remarketing Success
Remarketing works if it’s done right, and that’s why columnist Eric Couch gave us Recharge Your Remarketing With 5 Tips For Q4 on Search Engine Land. 'Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. –Eric Couch. We’ve all seen the results of remarketing. It’s that targeted ad reminding you where you’ve been on the internet, and sometimes it’s creepy. Right? On the other hand, many times it’s a nudge to conversion.
CONVINCE & CONVERT | MONDAY, NOVEMBER 3, 2014
[Engineering] Here’s how you make marketing people love
This is where listing aggregators, search engine optimization, online inquiry forms, and similar tactics become commonplace. 'Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. At five p.m. Brilliant.