[Engineering] Guest Blogging Evolution: Why Top Blogs Did Not Accept Your Content
    Guest posts will be for people, not search engines. Here comes the ugly truth about guest blogging: All those sugary speeches about guest posting being a part of something bigger than banal link building don’t work (and they never worked) for top blogs editors. Let’s face it: what does guest blogging give you? Networking. Brand promotion. Author rank. Online reputation. Portfolio. Recognition. But it’s not all that simple. Do you hear that whisper from behind your shoulder? Links. Links! Guest blogging gives you links, you silly boy!”. Always. Experienced first-hand.).
    [Engineering] Where Product Purchases Begin
    That’s why search engine optimization and social media marketing are so important to local businesses. Did you know 97% of all local product purchases begin online? That’s right. When customers walk into your store to purchase an article of clothing, a pair of shoes, a new door for their bathroom, a lawn mower, a book, or whatever, there’s a better than even chance that they’ve already researched that product online. They don’t have to be sold. They’re already sold. Why is that important? In others, you can ship directly to them.
    [Engineering] Juxtapose Data and Produce Extremely Viral Content
    The striking thing about the changes was the repeated call for top quality content to make it with the search engines along with other SEO tricks and techniques and that was when I realized the content I was writing was boring. When I first started my freelancing career online my focus was simple – write about the subject or product. This I did but along the way I learned about style, tone and number of words involved and I incorporated them whenever the occasion arose. But it wasn’t until I came face to face with content marketing that my antennae really started buzzing and focusing.
    [Engineering] Should your online community be open or closed?
    Search engines can index posts and traffic from search can lead to more people participating. Your members would like to get outside feedback and perspectives on a specific topic or issue. • You need to improve your SEO and increase your traffic from search engines. • You have fewer than 50 very active members posting in your community. • You need to create greater transparency in your organization. This post originally appeared on  Online Community Results. ———— Open or Closed—Who Can Participate? Pros and Cons of Open Spaces. When to Use Open Spaces.
    [Engineering] 8 Data KPIs Every Blogger Should be Using to Grow Their Blog
    The major traffic channels are: Organic search traffic – Traffic from search queries run on search engines like Google, Yahoo and Bing. This is a guest contribution from  Justin Butlion. When it comes to growing a blog, there are a hundred different directions one could take. Some decide that the design of their site is outdated while others remove or add share buttons in the hope of increasing engagement. In this day and age there are many free tools that provide insights with data that eliminates the need to guess. Bounce Rate. Can be found In : Google Analytics. Exit rate. Conclusion.
    [Engineering] Dear Google: Please Fix the Grammar in Your Search Results
    This leads me to start investigating when and why they suggest something different, suggest something that includes “did you mean” Google Search EnginesWhile I was looking at the search results for the title tag of a post that I recently posted today, I noticed that Google’s grammar is less than to be desired. You’d think with all those PhDs at Google the grammar would be better. Dear Google, please fix the bad grammar in your search results to you are not suggesting something that has bad grammar. ” Shouldn’t Google say this instead?
    [Engineering] How Customer Reviews Can Boost Your Social Media Marketing Campaign
    That’s because those reviews will be loaded with the exact keywords you need to improve your search engine rankings. Plus, they will be the kind of organic content that search engines prefer. There are plenty of opportunities to get your company’s message out across the vast social media highway. But you don’t have to blanket every single social network in order to be effective. Instead, work with the platforms that appeal to your customer base and that you know you could dominate with your expertise and resources. The answer should be a resounding yes.
    [Engineering] What Happened When I Removed the Blogroll from My Site
    Over the years you’ve probably heard people say that who you link out to is important, and potentially something that would have an effect on search engine rankings (and ultimately traffic to your site). 14 days ago, I decided to perform an interesting experiment here on my site, where I completely removed the blogroll. On August 17, 2015, I removed the sidebar blogroll links. These were sitewide links to highly trusted sites, all on-topic links. Here’s what happened 14 days after I removed the blogroll links from my blog. First, a little background. Blogging
    [Engineering] 6 Powerful Ways to Drive Traffic to Your Website
    Search engine optimization – Start by optimizing your web pages for search engine traffic. One visitor to your website from a search engine is worth ten from paid sources, because it’s a free source of traffic. If you aren’t generating traffic for your website, you can’t increase your conversions. So your first step to increasing your online business is to generate more traffic. Here are 6 powerful ways to generate more traffic for your website’s landing pages. Do it right and you can generate ongoing traffic for years to come.
  • SOSHABLE  |  SUNDAY, AUGUST 30, 2015
    [Engineering] Why the Upcoming Economic Collapse is Being Hidden in Plain Sight
    Imagine that the “CentralBankCar” driving the economy has already taken on a tremendous amount of weight, more than the engine can handle. It’s now a car with more weight than the engine can really handle. This is quantitative easing, producing power that the engine really doesn’t have to keep it running. This is not a conspiracy theory. This isn’t an alarmist perspective, either. Go to your local economy professor or banking expert to verify that there will be a worldwide economic collapse in the near future. It will crash. They could do both.
    [Engineering] Where Exactly Are Google’s Home Service Ads Displaying?
    Search Engine Land  just reported that Google’s Home Service Ads, which only launched last month, are already expanding from plumbing and locksmiths to house cleaners and handymen. For those who haven’t been following along at home, Home Service Ads are a new advertising block that literally replaces the local stack. That means if HSAs are showing in your market and you’re not paying for advertising through Google, your company just  literally  fell off the map. Yeah, we don’t like it either. The post Where Exactly Are Google’s Home Service Ads Displaying?
    [Engineering] 6 Underused Internet Marketing Tools
    More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. You don’t have to distribute your books through Amazon, but Amazon does have a powerful marketing engine. Internet marketing has come a long way since the first days of the Web. But is this all there is? There are plenty more online marketing tools. You’re the expert, so why not use it? If so, why not?
    [Engineering] SEO Tips for Your LinkedIn Company Profile
    This information will require search engines to crawl the titles and learn more about who you are and what groups and ideas you are associated with. LinkedIn now has more than 332 million registered users making it easily one of the leading social media sites out there for businesses. Naturally, this has a lot of spillover consequences that can help businesses get ahead. For example, nine in ten recruiters use LinkedIn to find job candidates, and many B2B companies are actually finding customers through LinkedIn. 14 SEO Tips to Boost Your LinkedIn Profile. Use Anchor Text in Links.
    [Engineering] How to Social Proof Adwords Campaign
    Case Studies Digital Leadership Education General Web How To Mobile Search Engine Small Business Social CRM Social Good Social Media Social Media Agencies Social Media Small Business Social Networks Social Search Socialnomics Startups Tips "Awareness adwords Awareness Inc. Having a properly managed Google AdWords campaign requires social proofing. This is especially important when it comes to optimizing a landing page or driving traffic to a site. Integrating social media with an AdWords campaign can be done with just a few tweaks to your activities. Set up a Google + Page.
    [Engineering] 5 Key Blogging Concepts to Advance Your Content Marketing Strategy
    The dynamic nature of the Internet and the search engine giants means that your content marketing strategies will always be moving targets, but the upside to this is that once you have an established strategy in place that maximizes all content in an ongoing way, you will be rewarded by progress and success rolling in with a snowball effect. I’m sure you’ve noticed the extraordinary rise of blogging. In fact, did you know that every minute of the day there are an average of 347 new WordPress blog posts that are published! How will people find your content? Know Where to Share.
    [Engineering] The Many Faces of Internet Marketing
    From there, search engines, forums, and pay-per-click advertising took over. Internet marketing has come a long way since 1990, when the World Wide Web had its grand kick off. In the early days, companies joined traffic rings and wrote articles for each other’s websites, or paid for display ad space. It didn’t take long for directories to pop onto the scene. Yahoo! was one of the first, and was the first commercial success story. Blogging took off like a rocket followed by social networking and video marketing. How should you proceed? That’s multiple demographics.
    [Engineering] Fresh Ideas for Staffing Your Hard-to-Fill Skilled Trade Jobs
    According to a recent Boston Consulting Group report, by 2020, there will be a shortage of 875,000 machinists, welders, maintenance technicians and industrial engineers. Today, we have a guest blog from Area Temps on new ways to staff hard-to-fill positions in the skilled trade industry. The job market is tight, and you have several unfilled openings for hard-to-find candidates, causing your company to lose production unless you pay overtime to your current staff. You’re not alone. Let’s explore why. Reason #1 – Flexibility. Reason #2 – Less Turnover. Reason #3 – Economical.
    [Engineering] 5 Vital Factors That Must Be Considered When Selecting a Release Management Tool
    Generally, release management is a process of software engineering that focuses on the development, testing and the process of deployment of software releases. Release management tools are in no short supply in the market. The process of selecting one to use in a business is therefore a challenge most of the time. You will find yourself totally spoilt for choice when it comes to picking the perfect one for your business. Use of outdated IT solutions in a business can be detrimental to the growth of a business. This is where the release management tools come in. When selecting a tool….
    [Engineering] Why Blogging can be a Ridiculous Waste of Time
    decided to try writing for the search engines, to see how close I could come to landing in the first slot of Google Search. I often get asked, “Do you make money from blogging?” ” I always respond the same way, with a knowing smile and the line “Do have ten minutes to listen to my answer?” because, if truth be told, the answer to this question is not that simple. No one pays me for creating blog posts for my own sites. No one pays me for promoting them, either. But, if I DIDN’T blog, no one would know who the heck I was. Adrienne Smith. The truth is: IT CAN BE.
  • KIKOLANI  |  MONDAY, AUGUST 24, 2015
    [Engineering] Writing for Effect: How to Create Exciting Blog Copy
    Search engines generally index pages based on text, even if it is just the “alt” text attached to an image. At the heart of every great website you will find great content. An awesome design is convenient, but without awesome content to back it up, you won’t get the results that justify whatever you’re spending to host the site. Sometimes people get a little confused about what the word “content” actually means, so just to help out those folks, here is a quick definition. Content can be: Text. Images. Graphics. Animations. Videos. Games. Be Dramatic.
  • SOSHABLE  |  MONDAY, AUGUST 24, 2015
    [Engineering] The Mercedes-Benz C-Class Brings the Sexy
    This pairing will be powered by a turbocharged 2.0-liter four-cylinder engine that brings in 241 horsepower and 273 lb.-ft. Once the C300 pair has been released they will be joined by a C450 AMG coupe that will be powered by a twin-turbocharged V6 engine that comes in with 362 horsepower.  Many times we don’t get a look at a new model a full year before its release, but Mercedes-Benz is offering that to us with the C-Class Coupe.  The car features a redesigned front fascia that is more vertical at the grill and sloped bac at the headlights.  of torque.  The car is overall 3.7
  • SPIN SUCKS  |  MONDAY, AUGUST 24, 2015
    [Engineering] Five Reasons People Aren’t Reading Your Blog
    You can also tag photos with text descriptions to help boost your search engine optimization (SEO), so you not only enhance visual appeal, you also help boost your search engine ranking. They help search engines find your article. By Rebecca Devine. By now, most companies understand they need to harness the power of social media and content marketing. You’ve talked to enough marketing gurus and experts to know blogging can be a powerful way to expand your online presence and communicate thought leadership. Zilch. So what happened? Your Headline is Boring. And lists.
    [Engineering] Creating a Website That’s Built for Success
    First, one of the most critical aspects of succeeding online is to incorporate a good search engine optimization technique. Search engine optimization (SEO) is the process of developing a website to rank highly in popular search engines for a select group of targeted keywords. Search engine optimization is important because it can serve as a large amount of traffic for a website that does it successfully, and good SEO can be accomplished in a number of ways. The world of online business can be daunting, even to those who believe themselves to be somewhat tech savvy.
    [Engineering] Monday Roundup: Best Practices for Social Media Metrics
    Why: “Many of the social marketers and PR practitioners that I reached out to are perplexed by Snapchat although most agree that the potential audience is compelling,” writes Jim Dougherty in this WUL post that teaches you how to “engineer appropriate metrics” for your business via Snapchat. 6.  5 Social Media Metrics You Must Check Regularly To Grow. If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. ” 2.  ” 5. 
    [Engineering] How to Drive Traffic to Your Blog Through Your Archived Material on Facebook
    want to share an intelligent way to generate a perpetual promotion engine. It’s also an important determinant for search engine visibility. Apart from hoping that old blog posts rank in search engines or users sifting through your archives, we also re-share old articles periodically on our page. This is a guest contribution from Jonathan Goodman. love discovering systems that work in the background so you can focus on your blog. What I’m going to detail is like the concept of compound interest. It involves Facebook. What I want to share with you isn’t how to spam.
    [Engineering] The 10 Commandments of Social Media and Content Marketing
    It is this sharing and discussing of your content that captures that attention of search engines like Bing and Google. The advent of internet technology has changed how people do things. Online shopping is one of the most popular activities nowadays. However, online marketing is even more widespread. Marketers are employing all sorts of online marketing to get products and services out there to prospective customers. The use of social media is not new, but it is really tricky even for the most seasoned marketing agents. At the same time, social media spans a large population. Listening.
    [Engineering] 4 Tips for B2B Social Media Success
    For example, engineers use social media to learn or seek information, so posts that work best are composed in the form of questions. Today we have a guest blog post from Stacy Combest, Marketing Team Leader at WTWH Media. It’s no secret that social media has become the major player in marketing, but with all the hype, there are still companies not ready to step up to the plate. In the beginning, business-to-consumer companies were reaping all the benefits of social media. Consumers were attracted to the informality of engaging with their favorite brands one on one. What did you do wrong?
    [Engineering] RipoffReport.com Removed From the Google Index
    Google Search EnginesThe problematic website Ripoff Report has been completely removed from the Google Index. Based on a Google search for site:ripoffreport.com, I can now confirm that RipoffReport.com has been removed. See the screen capture below: If you look at the search result, you’ll notice that there are notices referencing Chilling Effects: In response to a legal request submitted to Google, we have removed 1 result(s) from this page. If you wish, you may read more about the request at ChillingEffects.org. BIG NEWS: @RipoffReport seems to be gone from the Google index!!!!
    [Engineering] Should You Manage ROI By The Channel?
    Search engine optimization. Online marketers like to talk about return on investment. You put so much money into your marketing efforts and measure how much profit comes back to you. That’s good. But should you measure ROI by channel? It depends on what you mean by channel , but I’d say “yes, definitely.” ” What Do We Mean When We Say ‘Channel’? marketing channel is any vertical you pursue a marketing strategy through or through which you hope to attract leads and generate customers. Some marketing channels include: Social media. Pinterest.
    [Engineering] Twitter’s Innovative Use of Responsive Web Design
    And the search engines, as well, are realizing that. I am not sure if you have noticed, by Twitter has implemented what I would call a very innovative use of responsive web design. Responsive web design is where a website uses the same web design, but literally “changes” in a way that it looks good in any sized web browser–even on a tablet or smart phone. In the case of Twitter, you can see what I call an innovative use of responsive web design when you resize your web browser. But, if your screen is smaller, then it will switch, automatically, to an icon-only view.
    [Engineering] Simple Social Media Practices That Will Improve SEO
    When looking at Google, the search engine giant sees sharing as a sign of domain authority. Nowadays, SEO and social media marketing are interwoven. They are inbound organic strategies that are mainly focused on building an identity that is appealing and that would naturally attract site visitors. Social media is reliant on a visible, strong and high quality brand presence. Because of this, better SEO automatically means a better social media presence while a better social media presence offers better SEO. via  pixabay.com. Most small to medium sized companies do the work themselves.
    [Engineering] My Social Media Story: What Seems Like the End is Often the Beginning
    At the same time, I began telling people about my online journey, convinced that SEO and content were merging, and in 2013, wrote my first book  “ Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing ” , which was the subject of a very complimentary article on Forbes.com  by Jason DeMers. T his is a part of a special series looking at how social media has impacted the lives of its users. This week, the story comes from Randy Milanovic. It was 2009. That was of course, until I was admitted to emergency and received a stage IV cancer diagnosis. KAYAK).
    [Engineering] 3 Signs Your Online Health is Deteriorating
    You can’t be found in the search engines – If your website isn’t getting indexed in the search engines, then it could be for a number of reasons. You have a high bounce rate – A high bounce rate could be indicative of a poor website design, or it might be because your search engine listings do not reflect accurately what your website content is all about. Once you know how your website is performing in the search engines, on social media, and in your analytics dashboard, then you can set about correcting any deficiencies.
  • ARI HERZOG  |  SUNDAY, AUGUST 16, 2015
    [Engineering] How To Be a Better Guest Blogger
    But I will still publish guest posts. I don’t care if you make a living as a content marketer or a search engine optimizer but try to personalize your email to me. Every blog publisher wants to increase eyeballs and visits. We are open to introducing our readers to new voices by way of guest posts; but, after years of blogging and receiving email requests from wannabe bloggers, I’ve learned that a lot of people don’t understand the difference between blogging and article marketing. wanted to make sure my topic fits with your theme. What has a cost here? Unique content?
    [Engineering] 3 Growth Hacking Strategies for Bloggers to Quadruple Their Blog Traffic without SEO
    Reverse engineer your content creation. You simply need to reverse engineer your content creation strategy. Also use Google Analytics to find out the top pages that are sending you more traffic from search engines. This is a guest contribution from Anil Agarwal. Who else wants more blog traffic? Hands down, everyone wants it. Unfortunately getting traffic to a blog is not easy. Every single visitor counts. One of the hardest things for most bloggers is boosting their blog traffic. If you have a fairly new blog, it’s definitely a daunting task. Are you ready? Wrong. Bang!!
    [Engineering] One Year after Moving to HTTPs
    Search Engine OptimizationAbout one year ago, last August 2014, I moved this site from HTTP to HTTPs, and several weeks afterwards I updated the status of traffic, page views, and time on site. Several weeks after moving I some pretty good results, which I believe was a result of my moving from HTTP to HTTPs. year later, let’s look at what I’ve accomplished over the past year, and if we can tell if it was worth it to move. As you can see, traffic is not as good as it was the previous year. It looks like the sessions are down 34 percent and pageviews are down 23 percent.
    [Engineering] How To Use Majestic.com to Review Your Disavow File
    disavowed domain that’s really trusted can cause a drop in search engine rankings. Search Engine OptimizationAs a US Brand Ambassador for Majestic.com, you probably already know that I’m a big fan of their product, and use it on a daily basis. And as I use it, I am always coming up with new, innovative ways to use the Majestic data. It’s not just about seeing what links are pointing to your website. You can, for example, use Majestic to analyze your disavow file before you submit it. Here is why you would want to do that, and how to review your disavow file.
    [Engineering] 6 Ways to Generate Leads Online Today
    Search Engine Optimization – Search engine optimization is still a valid approach to lead generation. Video Marketing – YouTube is the second largest search engine online and one of the largest Web properties. This method in conjunction with search engine optimization and social media can be a powerful lead generator on its own. Small Business Internet Marketing guest blogging lead generation mobile apps online marketing podcasting search engine optimization Social Media Video MarketingIt’s also still growing by leaps and bounds.
    [Engineering] Reading Roundup: What’s New in Blogging Lately
    Read why Hootsuite think it’s an “email killer” Is Google Experimenting with Bringing Twitter Into Desktop Search Results?  // Search Engine Land. Greetings from sunny Queensland, where we are hosting the sixth annual ProBlogger Training Event! We kicked off the two days of learning and connecting with our fellow bloggers with some inspiring words from Darren himself, despite a few sore heads in the crowd after a solid night at the Welcome Networking Event last night! Tonight is our poolside party, which promises to be even bigger. The email list. Pro Blogging News
    [Engineering] Why and How to Add Videos to Your Marketing Mix
    Search engines   developed this with the aim of giving more interesting search results so you will have a video and a news story among the top three results of your search. YouTube has risen to become the global number two as far as search engines go. By Jack Dawson. It’s a scientific fact…. People remember what they see more than what they read or hear. Sight is the most powerful sense, as far as recall is concerned and when combined with the other senses, highly effective for marketing. Videos Increase Your Visibility. The Power of YouTube. Imagine the potential! Most Engaging.
    [Engineering] The Splintering of Content Marketing
    Search engines began indexing web pages, forums provided a place for people to hang out and get to know each other, paid advertising models have made it easier for marketers to reach their target audiences, social media sites make hanging out much more fun and efficient, blogging allows companies to reach more people in a shorter period of time, and video and audio podcasts offer a new medium for online marketers to exploit. In the early days of the Internet, if you wanted to market your business online, you had just a few options: Write articles. List your website in directories.
    [Engineering] 20 Tips for Better Business Blogging: How to Use Blogging to Generate Leads
    Blogging from a separate domain may not produce much results because most site visitors coming from traffic sources like search engines and social media will first land on your blog. Create something that adds value, something that helps people, something that both humans and search engines love. Optimize Your Blog for Search Engines. Statistics show that over 70% of buyers use search engines at the beginning of their purchase process. This is a guest contribution from Zoe Uwem. Blogging can be an effective lead generation strategy, if done correctly. Build loyalty.
    [Engineering] 5 Ways Construction Design Will Change Within the Next 50 Years
    So, all the outlining, engineering and construction plans are set and submitted to be built directly afterward. Through these new and innovative projects, engineers are adapting to new technologies for quick and economical production. Drones help in collecting data, executing sophisticated design strategies and accurate data transmission needed by engineers. Today, we have a guest blog from Jessica Kane of  Federal Steel Supply, Inc., discussing some of the new innovations expected to shape the future of the construction industry. Here are just a few: One Stop Design.
    [Engineering] 4 Ways Pinterest Can Help Drive Traffic To Your Blog
    With 73 million users (85% of which are females), an expanding presence outside the United States and upcoming buyable pins, this social media platform/search engine is now more powerful and sophisticated than ever. This is a guest contribution from Marie-Eve Vallieres. Nobody puts Pinterest in a corner. And that’s the beauty of Pinterest right there: their algorithm is not aggressive in the way Facebook’s is. People are either following your boards or they are not. Here a few tested and tried tips that helped me reach over 160,000 followers on Pinterest. Create bespoke pins.
    [Engineering] 5 Ways to Improve Your Online Shareability
    Being found in a search engine is important but perhaps even more powerful is having others do your advertising for you by way of online word-of-mouth recommendations. Blog Internet marketing Social Media advertising facebook Google Instagram linkedin Search engine optimization social media twitter Web search engineProducing content online is a really smart way to garner attention for your personal brand and your small business. By simply sharing something you wrote or produced, these third-parties are adding to your clout and your place as an expert in your field.
    [Engineering] Twitter Experiments With A ‘News’ Tab
    Think of it this way: Twitter’s raw feed is turning into the product’s engine. And that engine is powering mini-products with what is perhaps the best live feed of information in the world. Buzzfeed – Starting Monday, some U.S. Twitter users will see a News tab appear in their Twitter apps. The experimental feature, part of Twitter’s effort to make its best content easy to find, inhabits the middle tab of the app’s navigation bar and brings up a list of headlines that are trending on the platform. Tweets come after. Image from Buzzfeed. Twitter
    [Engineering] Guide to Your Local SEO
    Search engines are constantly on the alert and looking for certain signals, among these, social profile pages, local content, citations and links to provide their users with relevant search results. You would need to set up your address, name and phone number with local area code to make it easy for both search engines and people to discover you. Search engines cannot crawl images the way they do HTML. Search Engine local SEO SEOYou should really try to optimize the following areas as much as possible in order to elevate local search signal to a whole new level.
    [Engineering] 3 Prongs of Your SEO Fork
    Search engine optimization (SEO) is just as important today as it ever was. The search engines (especially Google) have changed the way they index web pages so often, and so drastically, that true SEO doesn’t resemble anything like what it used to be. For the most part, true search engine optimizers haven’t been concerned about keyword densities for almost ten years now. But the search engines see them. While focusing on these tags isn’t perfect, you can influence the search engines to some degree. But it’s still important. Meta tags.
    [Engineering] How to Measure PR and Marketing Outcomes on Snapchat
    So, let’s look at the mechanical goals (things we can see on Snapchat when we look under the hood) and engineered goals (things we can integrate into Snapchat to make it more effective for us). Fortunately we have a mechanism to employ that can help to give us a better sense of how Snapchat (or anything, really) is contributing to your business: engineered metrics. Engineered Snapchat metrics explained. attribute the term “engineered metrics” to Johna Burke, EVP of BurrellesLuce. Elissa Nauful  President/CEO BallywhoSocial. Views on Snaps ( V ).
    [Engineering] Why a Blog Can Help in Generating New Business
    usually advise clients to create a blog descriptor statement for the header that lets a reader and search engines know the purpose and intent of the content. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Your Blog is a repository of helpful content that can effectively attract a large number of prospective customers. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Creating. Each new blog post is a new opportunity for you to be found online by your best prospects. Write at least 3 to 5 posts per week.
    [Engineering] Five Qualities Your Next Content Strategist Should Have
    But a content strategist can’t be a pure engineer that deals only in data; they need to intimately understand the audience as well.  — Content strategist Sarah Finn of BestSatelliteProviders.com. By Elli Bishop. In the information age it’s no surprise content creation and management is a crucial consideration for businesses. But all the snappy content in the world won’t do you any good if you don’t get it to the right people in a timely and effective manner. That’s where the content strategist comes in. Content Strategist in Your Organization. Keen Understanding of the Written Word.
    [Engineering] Microsoft Said to Invest Big Sum in Uber
    In the past, Skype video chat and Microsoft’s Bing search engine have been used to power Facebook software. The New York Times -  Microsoft  has agreed to invest in Uber, according to people with knowledge of the matter, as part of a funding round that values the ride-hailing company at around $51 billion. The filing is available to the public. We aren’t commenting on additional speculation.”. Microsoft spokesman declined to comment. Microsoft’s participation was  earlier  reported  by The Wall Street Journal. Uber has a history of bringing in important partners during funding rounds.
    [Engineering] 6 Timeless Principles for Content Marketers
    Optimize your content for search traffic – While you shouldn’t focus your article writing efforts on the search engines to the detriment of human readers, you should make an effort to optimize it for search traffic. After all, the search engines are still a large referrer of traffic for most websites. Make it shareable – Not only should your content be optimized for the search engines, but you should strive to make it shareable too. Online Marketing Articles content marketing search engine optimization social networking website design
  • SOCIALFISH  |  FRIDAY, JULY 31, 2015
    [Engineering] Realignment #3: From Passive Knowledge to Collaborative Discovery
    culture of engineers, priding itself in its orderly and timely deliveries, CEMEX noticed a growing dissatisfaction among its contractor clients. From The Demand Perspective Leading From the Outside. Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities.   This has become the association’s fastest growing program. Read Read case in this free white paper. These are all characteristics of true learning organizations. Mindset of Continuous Learning.
    [Engineering] Verified Domains Provides Comprehensive Background Checks for Domains
    And let me tell you, I’ve been marketing websites, creating websites, writing and blogging, and I’ve seen my share of spam. I’ve seen plenty of awesome domain names churned and burned by spammers. I’ve seen companies buy domains and then find that those domains had search engine penalties. This week, I’ve launched our new service called Verified Domains. Verified Domains is the first-ever service on the internet that provides comprehensive background checks for domain names. Domain Names
    [Engineering] 5 Ways To NOT Get A Response When Applying To A Job
    This time I around I’m focusing on the pre-interview process and what things candidates do that immediately remove them from consideration. 3+ Page Resumes – Unless you’re a doctor, engineer or some other deeply technical person, there’s no reason for you resume to be more then 2 pages, and for those earlier in their career, one page is totally doable. I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. Easily only 10% of those that apply are worthy of consideration.
    [Engineering] Groupon Launches Its Own Food Delivery Business, Groupon To Go
    The food takeout delivery service also nicely ties into Groupon’s deals engine, as restaurants on the platform will be able to log in to their Merchant Center web-based dashboard to make menu changes, or turn on or off the promotions for their delivery business as demand requires. TechCrunch – Following its  acquisition of food delivery service OrderUp  earlier this month, Groupon is today announcing its own nationwide delivery and takeout service,  Groupon To Go. Image from Groupon. mainly college towns. The company isn’t yet commenting on headcount.). million. Image from Groupon.
    [Engineering] Time Saving Tips for Ecommerce Store Owners
    Like any other website and business, your ecommerce business will rely heavily upon search engine optimization (SEO) in order to rank higher in search engine results and generate higher amounts of traffic to your site. Running an ecommerce store requires that you invest a lot of time, not only into the usual business practices of management to marketing, but also in maintaining inventory and customer service. Continue reading to access a few of the top time saving tips for ecommerce storeowners. Royalty free photo. It’s All About SEO. Use Conversion Software. General Web
    [Engineering] 5 Web Design Principles You Should Never Give Up On
    Don’t build a website for the search engines. Get it ranked – While your first priority is to build a website for people, you should be cognizant of search engine optimization best practices. Web Design and Search Engine Optimization search engine optimization web design website design website navigationWebsite design, like a lot of other things, changes over time. What was important in 2010 may not be important in 2020. What was a best practice in 1996 is certainly not a best practice in 2015. They don’t buy anything. That’s narcissistic.
    [Engineering] Google Sends Warnings About Blocking CSS and JavaScript Files
    Google Search EnginesGoogle has been very aggressive about sending out warnings in Google Search Console that says that your site is blocking CSS and JavaScript files on your site. Today I received a warning message from Google regarding my site’s blocking of CSS and JavaScript files. But when I first looked at the message, I thought that I wasn’t actually blocking any.CSS or.JS files on my site. Until I looked a little bit further. Here’s the message I received, July 28, 2015 from Google. July 28, 2015. Here’s how to fix this issue: Identify blocked resources.
    [Engineering] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising? Blog Content Marketing Digital Marketing Marketing Doubleshot Podcast Marketing Strategy analytics digital marketing marketing marketing careers marketing doubleshot marketing strategy podcast search engine marketing sem tipsLinks and resources mentioned in this episode: Fast Company -> www.fastcompany.com/.
    [Engineering] 5 Offline Ways to Drive Traffic to Your Website
    Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? Networking – Offline networking still works. Find a networking event in your area and attend at least one meeting. It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals. Another take on this is to find a niche industry event that meets anywhere.
  • SPIN SUCKS  |  MONDAY, JULY 27, 2015
    [Engineering] The Auto Guide to Your Communications Plan
    It was an amazingly accurate and easy way to classify what I liked and didn’t like about them—and a lot of fun. (I’m an engineer’s daughter, don’t judge me.). Start your engines folks….because Think engine size, horse-power, add-ons, sunroof, heated seats—how do these things translate to your company, what you offer, who you are, what value you bring. By Laura Petrolino. Your communications plan must fit your organization. This is a pretty straight forward guideline. One you’d be hard pressed to find anyone who disagrees. Vroom, vroom! Are You a Van?
  • T2 SOCIAL  |  SUNDAY, JULY 26, 2015
    [Engineering] Avoid These SEO Mistakes [Infographic]
    Steering clear of these SEO mistakes will ensure that your pages stay visible on search engines. How about the fact that 75% of search engine users never scroll past the first page? Did you know that the top 3 search results for a search term receive 61% of clicks? We’ve all heard the joke: the best place to hide a dead body is on the second page of Google. But the reality is that we need to stay focused on optimizing our search efforts, as they do pay off. These are a few important things to keep in mind next time you’re running a search optimization campaign.
    [Engineering] Let’s Talk Brand Signals and SEO
    Everyone wants to rank higher on search engines most notably Google (For the rest of this article I’m going to refer to search engines as Google because it’s easier). Higher search ranking leads to more website visits, more likes, and ultimately more sales. SEO is both a very complex topic which I could write a multiple part series on if anyone wants to read such a thing. The TLDR version of my SEO guide would be that you need to cover your bases (Tags, back links etc.) Oftentimes people complain that there are too many social networks, which may or may not be true.
    [Engineering] Somehow Teen Girls Get the Coolest Wearable Out There
    The group started by looking at products like MySpace and Minecraft that had successfully enticed kids to dabble in code. “We kind of wanted to reverse engineer that,” Chipps says. Wired – Jewelbots are bracelets with programmable plastic flowers made for middle-school girls. They’re also the most interesting wearable I’ve seen this year. Their creators describe them as “ friendships bracelets that teach girls to code.” The functionality is basic, too. But despite their apparent simplicity, Jewelbots exhibit some truly fresh thinking about wearable technology. That settled things.
    [Engineering] Use Social Media to Brush up on Men’s Health Needs
    For instance, you can search hair loss prevention, and your search engine will find numbers of articles and information for you. As the following article looks at, search hair loss and you’ll come up with pieces like “ Men and Hair Loss: 9 Tips for Prevention and Treatment.” Of course, you may get some irrelevant hits and things that don’t pertain to you, but don’t forget about your search engines. Women know they can find all kinds of beauty tips, latest fashions and hair and makeup trends on social media. But men can, too. Start with the Big Names.
  • SPIN SUCKS  |  FRIDAY, JULY 24, 2015
    [Engineering] The Spin Sucks Inquisition: Paul Sutton
    It’s a rollercoaster ride where Thomas the Tank Engine has to set things right with the devious diesels, who are causing trouble on Sodor. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. He’s ahead of the PR trends. He’s opinionated. And he disagrees with almost everything I say. You bet.
  • SPIN SUCKS  |  THURSDAY, JULY 23, 2015
    [Engineering] Media Relations: A Quick Test to Pitch the Right Outlets
    Related Stories Media Relations: Increase Your Search Engine Optimization Seven Step Process for Media Relations Six Tips for Better Business Writing. By Matt Sommer. One of the beautiful things about the Internet age is the low barrier to becoming a content producer and publisher. Almost anyone can quickly create a Tumblr or WordPress blog, write a few quick articles and voila! You’ve taken the first step to becoming a media magnate. It’s often difficult to tell the difference at first glance. Media Relations and Placing Stories. Prioritizing them can be next to impossible. Relevance.
    [Engineering] Chryslers can be hacked over the Internet
    Hackers can cut the brakes, shut down the engine, drive it off the road, or make all the electronics go haywire. CNN – A flaw in several Chrysler models lets hackers remotely control them over the Internet, posing an unprecedented danger for American drivers. Jeep Cherokees, Chrysler 200s, Dodge Rams, and several other vehicles are vulnerable to such attacks, according to research revealed Tuesday. The core problem? flaw in the wireless service Uconnect that connects these cars to the Sprint cellphone network. Chrysler acknowledged the problem to CNNMoney on Tuesday. Stories
    [Engineering] The Most Effective Internet Marketing
    Is your content getting ranked in the search engines? Do you know what the most effective Internet marketing is? We get this question all the time. Sometimes it is asked, “What is the best way to promote a business online?” ” Or someone might ask, “Which Internet marketing tactic gets the most results?” ” No matter how the question is asked, the questioner always has one goal in mind–to ascertain the most effective strategy for marketing their business online. Are you ready? How to Determine the Best Online Marketing Strategy for Your Business.
    [Engineering] Manufacturers: Are you Using Marketing Automation Tools?
    Depending on what you’re selling (engineered product), the selling cycle is longer, and in many cases, there are multiple decision makers, all of which have different hot buttons. Try to initiate a question that will want them to talk with one of your application engineers. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. To keep our sanity in trying to keep up with and engage potential customers, it makes sense to use some sort of marketing automation tools to help the process. The problem is most sales funnels aren’t simple straight lines.
    [Engineering] Is SEO Really Dead?
    Professional search engine optimizers have been engaged in this conversation for a decade now. Typically, the “SEO is dead” people argue that the search engines have changed their algorithms so much that attempting to rank your web pages using traditionally keyword-targeted content is a waste of time. think where you fall on this question depends on what you mean by SEO, or search engine optimization. SEO for Small Business content guest blogging keywords search engine optimization SEOIs SEO dead? It depends on who you ask. It’s worth the read.
    [Engineering] Here are Some Blogs Professional Tradesmen Read
    Plant Engineering Blogs : designed for plant engineers and maintenance professionals. IndustrialSAVER : IndustrialSAVER.com serves as a free all-in-one Online Industrial Marketplace, B2B Classifieds and Trade Portal for those looking to buy/sell all kinds of industrial, engineering and construction supplies, equipment and machinery as well as custom and contract manufacturing solutions. Home Construction Improvement : Todd Fratzel is a full-time principal engineer for a large design-build construction firm. Plumbing Engineer industry news blog. CR4 Forum.
    [Engineering] Pregnancies Developing More Social Networking
    My daughter is pregnant ” may not be the words you expected to put in a search engine, you can find a lot of help and answers this way. A couple of decades ago, women turned to a particular, very popular pregnancy book for information about pregnancy, before, during and after. What to Expect When You’re Expecting” was the pregnant woman’s bible. But now you’ve got a whole slew of information at your fingertips on the Internet. And besides the information you can find on various sites, you’ve also got your social networking sites. Use Social Media. Other Uses.
  • SPIN SUCKS  |  TUESDAY, JULY 14, 2015
    [Engineering] The Pan Am Games Won’t Let You Link to Them
    The website has yet to add a robots.txt file or other technical method to stop search engines from indexing and linking to the site, so they are effectively forcing Google et al to unwittingly and automatically break its own rules. Increase your search engine optimization and even rule the entire first page of Google results. Policy Social Media #to2015 domain authority glassdoor indeed Lead Generation primates of park avenue robots.txt search engine optimization YelpBy Gini Dietrich. Mr. D. suddenly said, “You have to read this article!” during work hours.
    [Engineering] IBM Discloses Working Version of a Much Higher-Capacity Chip
    IBM said that would make it possible to build microprocessors with more than 20 billion transistors. “I’m not surprised, because this is exactly what the road map predicted, but this is fantastic,” said Subhashish Mitra, director of the Robust Systems Group in the Electrical Engineering Department at Stanford University. The New York Times – IBM  said on Thursday that it had made working versions of ultradense computer chips, with roughly four times the capacity of today’s most powerful chips. The new material makes possible faster transistor switching and lower power requirements.
    [Engineering] 3 Things You Should Know about the Link Between Social Media and SEO
    Nowadays, every SEO strategy has to consider website visitors as well as the search engines, and with social media being so popular, it’s vital to have a presence on the main sites both now and in the future.  Social Media Profiles Appear in Search Engines. Social Media Websites Act as Search Engines. Traditionally when you think of a search engine, your first thoughts are likely of Google and Bing.  After all, these things all clearly show Google what people think of content, and their main aim is to design a search engine that users will find most beneficial. 
    [Engineering] The Growing Plague of Google Analytics Spam and How to Filter It
    Marketing Search Engines Analytics Google Analytics Spam spam SpammersIf you’re one who checks Google Analytics often to see how your traffic is doing, you’ve problem seen a lot of sites popping up in analytics over the last year or so that don’t make sense. It would seem like these you’re getting traffic from strange sites, particularly those selling SEO or other marketing services. It’s spam. That’s the bad news. The good news is that it’s not really hurting you. The better news is that you can get rid of it. Wait, where is it? Filtering.
    [Engineering] Recommended Reading – 7/9/15
    Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility. Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. If you’ve ever experienced writers block, struggled to come up with a creative headline, fussed over keywords or just been out of ideas, then this post is well worth your time. We had never heard of most of these tools, and bet you haven’t either. Sounds simple, but if it is, then why do so few people do it?
    [Engineering] State of Search 2015 Conference
    As a co-founder of the Dallas/Fort Worth Search Engine Marketing Association, I highly recommend that you plan attend the State of Search 2015 Conference , being held in Dallas on November 16th and 17th, 2015. Back in 2003 when I first personally chose a list of founders and invited them to get together at a local hotel in Dallas, I didn’t envision that we would be at this point: holding an annual conference and having digital marketing and search engine marketing speakers from all over the United States (and beyond) attend. Search Engine Marketing Events
    [Engineering] Agency Leads Must Absolutely Use Twitter
    But what I can’t for the life of me wrap my head around is why anyone in an agency — especially those working in PR, whose core responsibility is to help clients protect and amplify their brand voice — believes they should be out front adding their two cents proactively or using it as a publicity engine for their own means. By Gini Dietrich. A few years ago, I got in a major debate with some of my senior leadership team. You see, we were growing like an out-of-control weed and, true to my nature, we had big plans to grow even faster. But we were stuck. remember the debate well. Say What?
    [Engineering] Why Blog Posts Fail
    define blog home runs as posts that have long-term appeal and rank well in search engines, generating substantial, ongoing traffic for the blog on a day-by-day basis well into the future. You are wasting money on content that has little chance of success. Are you creating more content this year than you were last year? Almost certainly so. But, is that extra effort being expended efficiently and intelligently? In many cases, no. As I wrote about in my post “ Are you thinking about your blog all wrong? Now, content marketing success is about home runs and strikeouts. You are not.
  • SOSHABLE  |  FRIDAY, JULY 3, 2015
    [Engineering] Kia Turns the Luxury World on Its Ear
    First of all, the V8 engine is bigger, standing at 5.0 2015 will be remembered for many things, perhaps the biggest thing in the automotive world is that it was the year that luxury cars truly took on a new appearance. For a long time, the standard in luxury cars went to a handful of different manufacturers, but recent years have opened the doors for a couple of newbies to claw their way onto the scene. Kia, with great confidence and some genuine swagger, was one of those newbies. Often when an established manufacturer releases a new car, they do so with great confidence.
    [Engineering] Businesses seeking to strike search marketing gold must move towards search synergy
    Search Engine Land shared results from a  case study conducted in 2013 concluded that a search cannibalisation campaign led to an increase in direct sales. Search Engine Google ppc search SEOBusinesses want to make as much money as possible by spending as little as possible. Although if businesses had the choice to spend nothing at all and make sales, it would be most welcomed. Search strategies have played a vital role in businesses lead and sale generation strategy since the launch of Google and their Adwords platform. And here is why. Image via  pixabay.com.
    [Engineering] How to Find and Hire the Right Programmer for Your Startup
    Toptal will not only connect you with freelance developers , but its team of engineers screens each developer for you as well. The secret to hiring the right programmer is to look for smart people. When you are writing code, every single line requires the programmer to make quick decisions. Whether it is about what line to write or what function to add, there are multiple decisions involved in each line of code. So when you are looking to hire a programmer, you need to look for someone that you can trust with these decisions. Smart people want to work with other smart people. Finally!
    [Engineering] Why Video Marketing is Essential for Your Business
    When you’re publishing a video online, it’s important that you consider all the elements that can help you rank on search engines. As technology continues to improve, your business’ marketing strategies need to grow and change as well. This is essential to the growth of your business or the method of marketing may be completely ineffective. Today, video marketing is growing in popularity. Everyone enjoys videos and with the use of smartphones, tablets and Wi-Fi friendly mechanisms, a video may be all it takes to grab a person’s attention. Learning “How To”. How can I get it?
    [Engineering] Six Things to Do Before You Build Your New Website
    Search engine rankings. By Emily Miller. website can be a big project—one that takes marketers, developers, stakeholders, and often an agency to do well. But, before you start to build, there are a few things you can do that will make the process go much more smoothly. Plan For Your Website Launch. great website is the result of smart planning. Whether this is your first project or you’re a seasoned veteran, you’ll need to begin by building a solid team and setting expectations. Before you begin any development work, complete these six steps. Build a Solid Team. Conversion rates.
    [Engineering] My Apple Watch Review: 5 Reasons It Works
    The Taptic engine is really quite amazing. It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. also had reservations about how the watch would look. Would it be too bulky? Uncomfortable? And would it really be worth spending that much on a watch? It really comes down to personal preference. ” Get a grip.
    [Engineering] Why Distribution Needs to Charge for Their Expertise
    Here are some highlights: Understand your value stream –  Are you taking advantage of all the support your manufacturing partners are offering such as training or engineering assistance? By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Distributors in general are their own worst enemies when it comes to the value they bring to the table and charging customers for it. As their customers are asking for more and are willing to pay less, the distributors’ margins are being reduced and they don’t know how to change the momentum. Help him solve that.
    [Engineering] Google Confirms Quality Update
    Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines. Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real.  The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So alhtough it is not strictly a Panda update – it is related to quality of content. Quality Content Checklist. Errors such as broken links or wrong information.
    [Engineering] Google’s autonomous ‘pod’ cars hit the road
    Uber is busy hiring robotics engineers from Carnegie Mellon University, and Ford, announced this week that it was moving its autonomous cars efforts from a research project to a full-fledged engineering division. USA TODAY -  Attention, people of Mountain View, Calif. Don’t Don’t call the police on those pod-like vehicles now roaming your suburban streets. They’re just Google’s autonomous two-person vehicles getting the lay of the land. There is no trunk). Entries for Google’s competition are open to anyone 13 and older, and are due before Aug.
    [Engineering] The Three Pillars of SEO: How Do They Align With Search Engine Processes?
    Implementing efficient SEO campaigns requires a very good understanding of the optimization process itself and how search engine processes work. By learning these core elements, companies can understand how search engines retrieve, index and deliver information, so they can ultimately build strong SEO strategies that bring a huge ROI. The other approach focuses on SEO as a form of computer science, and specifically Information Retrieval, or IR, which is what search engines themselves do. Search engines have grown to understand what a website’s content is all about.
    [Engineering] Web Design Or Development: What’s the Difference?
    While website designers are more like auto manufacturers who work on bringing the latest innovation in sportiness to the auto world, web developers are more like the engineers who work on making cars more fuel efficient or mechanically sound. Small business owners often confuse website design with website development. While they are similar, they are completely different tasks. Here’s a little discussion on how they are different. What Web Designers Do. Web designers are the beauticians of the Web. Their job is to make websites look beautiful. What Web Developers Do. Python.
  • SPIN SUCKS  |  THURSDAY, JUNE 25, 2015
    [Engineering] Make Infographics Accessible to All
    There are at least two simple ways that you can use to create user-friendly infographics and the bonus is they will both enhance your reputation with search engines. By Tess Pajaron. As soon as infographics made their first appearance on the web, people immediately recognized their usefulness for conveying complex subjects in a simple, visually appealing way. Since then, their popularity has only grown, which means infographics are here to stay. By their very nature, these images do not convey their information entirely through text. Text Alternatives to Image Files. Use HTML.
  • SPIN SUCKS  |  THURSDAY, JUNE 25, 2015
    [Engineering] Media Relations Can Be Measured Against Real Dollars
    It is the companion piece to how to use media relations for search engine optimization and it is a beast. By Gini Dietric h. Later today (12:00 ET), we are hosting a  free webinar on how to use media relations to generate qualified leads. You still have time to register, if you’d like to attend live or receive the recording after the event.). There are three areas we discuss that I’d like to outline here, to help you absorb the material and put it into practice: Tracking media relations efforts against calls-to-actions; Creating lead magnets ; and. The Lead Magnets.
    [Engineering] Tips To Get You Started On TSU [For Personal Use, Business Use, Brand Use] - Social Media
    So, You Simply Need To Register Here So That Your ​TSU ​ Business, Your ​TSU ​ Name Gets OnTo Search Engines. Free Search Engine Submission Of Your Business, Brand, Referral, Product, Personal URL Submit Your Site For Free Get Listed On Google, Bing, Yahoo And More! Tsu is a great Opportunity. When I say 'Opportunity' it means ' a set of circumstances that makes it possible to do something' - Repeating this: ' set of circumstances'. This means that there are a couple of things you need to wok towards so that you can achieve success on TSU. What Is TSU?: Why Should You Be On TSU?:
    [Engineering] The Rise and Rise of Online Video
    If you are making videos and aren’t tagging and Search Engine Optimizing them you’re missing out on business leads and sales conversions.  By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Invodo.
  • SPIN SUCKS  |  TUESDAY, JUNE 23, 2015
    [Engineering] Why You Should Stop Worrying About Differentiation
    An outdoor apparel company has the following on their website : “Gear engineered with FlashDry-XD technology that keeps you dry, and won’t snag, pill, or pull.”. By Nancy Goldstein. Three Models for Digital Brand Differentiation! Five Ways to Stand Out and Differentiate Your Brand from Competitors! Fifty Ways to Differentiate Your Brand! So many blog posts with so ways to differentiate and yet, there is so little meaningful differentiation out there. We get calls about it frequently. Business leaders call us because they need help differentiating their brand. Unicorns in Business.
    [Engineering] Can Social Media Generate Leads?
    YouTube, for instance, is the second largest search engine on the planet. Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. There is some evidence that Google+ increases search exposure for brands that use it. Pinterest has a very loyal demographic in strong female base. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well. What Constitutes a Lead? No leads, no sales. How Do You Generate Leads Online?
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