• TWIST IMAGE  |  FRIDAY, JUNE 24, 2016
    [Engineering] Six Links Worthy Of Your Attention #314
    He doesn't say, 'here's the source code,' for example, but rather, 'there is a secret repository containing the data and the appropriate commands for your portable analytical engine.'" (Alistair for Hugh). . Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Using Metadata To Find Paul Revere - Kieran Healey. "I came across this post while looking into other data science stuff. But it's brilliant, because the writer stays in character. The Neu Jorker. 
  • PROBLOGGER  |  FRIDAY, JUNE 24, 2016
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Key Takeaways from the Google AMA: RankBrain, Panda, Penguin, Bots & More | Search Engine Land. I don’t know about you but I’ve got my game face on. Plenty here to see you through this next week – I particularly enjoyed the Moz Whiteboard Friday about blog post SEO and the post on Facebook reach. Enjoy! Stress-Free Tips for Pricing Your Services | Copyblogger. “Why does pricing our services provoke such fear and dread?”, ”, they ask. I don’t know, but it does! Facebook Reach: Everything You Need to Know | Edgar. Templates! Awesome. Credit.
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 24, 2016
    [Engineering] How to Create Maximum Content with Minimal Hassles
    To me these days, it seems to be a much better discovery engine than blogs and written content is now. Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Here Here today is Convince & Convert’s own Managing Editor, Jess Ostroff. As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. She’s a lover of efficiency, which helps her maintain Convince & Convert’s high level of quality and consistency while keeping the editorial process running smoothly.
  • VIPER CHILL  |  WEDNESDAY, JUNE 22, 2016
    [Engineering] The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results
    By natural I simply mean that while a webmaster may have a mix of links, they are earned links rather than those that appear to have been gained in order to increase search engine rankings. While I again admit my sample size is small, this data matches pretty much everything else out there I’ve found in regards to the correlation of referring domains and search engine rankings. Since I started ViperChill 11 years ago I’ve been testing almost every theory I can when it comes to search engine rankings. Do private blog network’s still work? The Results.
  • THE REALTIME REPORT  |  TUESDAY, JUNE 21, 2016
    [Engineering] Fair Use in the Digital Millennium Copyright Era
    Working with both lawyers and engineers to create an anti-piracy policy that works for your business is a great start. Fair Use in the Digital Millennium Copyright Era By Jenny Q. In an age when everyone is digitally connected and sharable content is abundant, legislation is needed to protect users, content creators, and distribution networks from the chaos that would otherwise ensue. The Digital Millennium Copyright Act (DMCA) was passed to move copyright law into the new internet age. ” Click To Tweet. Like any relationship this requires a bit of work. Jenny Q.
  • THE REALTIME REPORT  |  TUESDAY, JUNE 21, 2016
    [Engineering] Network Defense: Why Visibility Is Key To Rooting Out Ransomware
    Without “agnostic visibility” into all traffic and network activity, hackers will always engineer methods to enter your network. “Without ‘agnostic visibility’…hackers will always engineer methods to enter your network.” Hereby it exposes your organization to the risk of being turned into an extortion engine. Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. ” Click To Tweet.
  • KIKOLANI  |  TUESDAY, JUNE 21, 2016
    [Engineering] 5 Content Marketing Strategies to Increase Blog Traffic
    After you take care of the elements that are influencing your search engine traffic, such as: Segmenting your audience in order to reach and convert each one effectively. Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . Why is blog traffic important? Because most buyers these days make up their minds on whether to purchase a product or contract a service by reading your blog, finding out new information on which they base their new, researched purchase. Have you ever wondered how many posts get published each day?
  • PEG FITZPATRICK  |  TUESDAY, JUNE 21, 2016
    [Engineering] 12 Most Creative Strategies to Craft an Effective Blog Post
    Optimize for search engines. After achieving the best quality possible for your content and your readers, you also need to optimize your post for search engines for extra traffic. Your meta data (such as meta title and meta description) are also powerful to guide search engines into parsing your content. Higher importance is given by search engines on the vital parts of a post, such as the headline. Do you wonder why some blog posts tend to attract a lot of readers and get a lot of reaction? This These are the ones we couldn’t help but click. Use an enticing format.
  • SOCIALTIMES TWITTER  |  MONDAY, JUNE 20, 2016
    [Engineering] Twitter Scoops Up Machine Learning Firm Magic Pony Technology
    Magic Pony’s team will be joining Twitter Cortex , a team of engineers, data scientists and machine learning researchers dedicated to building a product in which people can easily find new experiences to share and participate in. Twitter co-founder and CEO Jack Dorsey  announced in a blog post  that the company acquired machine learning  outfit Magic Pony Technology. The London-based company’s focus was on visual processing. Dorsey wrote in his blog post: Machine learning is increasingly at the core of everything we build at Twitter.
  • SOCIALMEDIA.BIZ  |  MONDAY, JUNE 20, 2016
    [Engineering] SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)
    Almost nobody knows everything about how SEO (search engine optimization) really works. To help address this issue, we’ve put together a checklist of 75+ actionable On-page & Off-page SEO strategies  that, if incorporated correctly, can improve your site’s ranking in the search engine results. Here’s are a few details to flesh out the SEO strategies for you to rank high in the search engines. 1. It is important to be consistent on search engines. Search engine robots can’t see images, hence they can’t index them. Post by Nirav Dave.
  • SOCIAL SELLING MASTERS  |  SUNDAY, JUNE 19, 2016
    [Engineering] What Kind Of Content Do Buyers Love [Infographic]
    It is the 2nd largest search engine next to Google and processes 3 billion searches per month. When it comes to content, buyers tend to prefer visual content. Why is this so? Did you know that people can process images 600,000 times faster than text? People retain 80% of what they see, but only 20% of what they read and 10% of what they hear. The brain loves visual material – 90% of information that is transmitted to the brain is always visual. How can you utilize this information in sales? Did you know that using larger images alone can increase sales by 46%? Infographics. Memes.
  • KIKOLANI  |  SATURDAY, JUNE 18, 2016
    [Engineering] Become a Digital Marketing Certified Associate (DMCA) with Simplilearn
    He is also the co-author of Search Engine Optimization (SEO) Secrets. As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. The questions that you may have when looking over them are as follows. Which ones are legit? Which ones will you actually gain valuable knowledge? Which ones will actually help you achieve your goals, whether it’s gaining new clients or getting ahead at your job? Would they be legit? Would digital marketers be able to learn something from them? They prepare you for other certifications. Absolutely!
  • TWIST IMAGE  |  FRIDAY, JUNE 17, 2016
    [Engineering] Six Links Worthy Of Your Attention #313
    have a smartphone and some fairly intelligent search engines (some of them look like Google , while most of the best search engines are in places like LinkedIn , etc.). Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Is Your Startup Idea Already Taken? BuzzFeed.  Plenty of advisors tell founders to pitch their companies as 'A for B' (echoing the famous, possibly apocryphal, 'Aliens is Jaws in space' pitch story). It's pretty remarkable." gigot.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JUNE 15, 2016
    [Engineering] The Single Most Important Trend to Consider in Your Social Media Strategy
    Goodbye Search Engines, Hello “Social Discovery” While search engines are still the preferred tool for many audiences to research products, they are getting increased competition from social networks themselves. Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. ” Is it the rise of messaging applications? It it the chat-bot revolution? Don’t yet believe me?
  • UNMETRIC  |  WEDNESDAY, JUNE 15, 2016
    [Engineering] Meet Discover : Our Data-Powered Content Ideation Toolkit!
    The one-of-a-kind content ideation search engine gives you access to 321 million pieces of brand content that is guaranteed to spark your inspiration. The search engine also generates a word cloud of terms that featured most in existing content on the topic you searched for. A few minutes ago, we announced the release of our latest toolkit for brand content creators – Discover. The need for a content ideation tool that content writers can use to identify trending topics, gain inspiration and then collaborate with the team is what we seek to address. Along with the 1.2
  • PROACTIVE REPORT  |  WEDNESDAY, JUNE 15, 2016
    [Engineering] Top Skills for 2016 from LinkedIn
    Each has a different set of skills.  To be effective at SEO you have to stay abreast of the constant changes in the search engine algorithms. Moz.com and Search Engine land would be my first two choices. This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Most are technical skills, but number 2, 3 & 4 are vital for marketing and & PR jobs. top 25
  • PROBLOGGER  |  TUESDAY, JUNE 14, 2016
    [Engineering] Get Your First 1000 Readers: Here’s Your Step by Step Plan
    Once you’re getting traffic to your blog, whether that’s through search engines or through the links in your guest post bios, you’ll want to make the most of all those new readers. By ProBlogger Writing Expert Ali Luke. Has your blog got a grand total of three subscribers? You, your test account, and your mum?). Maybe you’ve got a little bit further than that. You’ve got 10 or 20 or 50 readers signed up to read your posts or your newsletter. But you don’t know where to go next. I’m going to assume that your blog is currently in reasonably good shape. Looking shipshape? Thanks!
  • PROBLOGGER  |  MONDAY, JUNE 13, 2016
    [Engineering] Blog Authorship: Tools to Keep Your Blog Content Safe from Plagiarists and Duplication
    To do this, you should have an XML sitemap of your resources so search engine bots can better understand what website pages need examining. Tools such as the Unplag plagiarism detection engine can check your writing against millions of resources on the web and provide automatically generated reports with spotted text matches. In addition, interlinking is always advised for good SEO rankings, making your site structure more solid, and improving indexing by search engines. This is a guest contribution from writer Rose Scott. Of course not! Things You Need to Do First.
  • SOCIALFISH  |  MONDAY, JUNE 13, 2016
    [Engineering] You’re Never Going to Sell Content Strategy
    Before returning to consulting in 2015, she served as Web Director at the American Society of Civil Engineers, where she oversaw a full strategic overhaul of their web and social media presence. This article is by awesome content strategist  Carrie Hane ; originally published on Medium , it’s reposted here for SocialFish with permission. ———— Since I’ve been an independent strategist, I’ve talked to many digital agency executives about what I’m doing as part of a conversation about how we might work together. Instead, we started DOING content strategy.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, JUNE 10, 2016
    [Engineering] Videos Can Now Be Added to Facebook Comments
    Software engineer Bob Baldwin  announced in a note  that the social network released the new feature worldwide Thursday. We were fortunate to have enough shared interest from the ideal engineers to get it done. Some of the same engineers had built multimedia posts, allowing you to post photos and videos together in posts and albums, which also started at a hackathon last year. Videos  are everywhere on Facebook, and they can now be included in one more place: comments and replies to posts from users, pages, groups  and events.
  • AGORA PULSE  |  THURSDAY, JUNE 9, 2016
    [Engineering] 6 Ways to Revive Your Evergreen Content
    This will not only benefit your social media content, but your overall content, presentation, and perhaps even your search engine results. Evergreen content is content that you create without an expiration date. Unlike content that is time bound (such as an event or recent news), evergreen content is content that your audience will not only find useful right now, but also 6 weeks or 6 months from now. Evergreen content is content that your audience will not only find useful right now, but also 6… Click To Tweet. So what’s the problem? Monitor Your Results. Change the Text.
  • SPIN SUCKS  |  THURSDAY, JUNE 9, 2016
    [Engineering] Use SEO to Augment Your Business Development Plan
    Communication SEO alt text business development earned media meta description new business owned media prospecting search engine marketing SEMOne of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. Comments I totally agree. It's really fun because it's art and science. by Laura Petrolino Ugg… I wish I would have known you were in the 'Nati. would. would.
  • SOCIALMEDIA.BIZ  |  THURSDAY, JUNE 9, 2016
    [Engineering] How visuals can get you that click on Google
    But let’s understand: There are ways of wooing search engines beyond starting a blog. Use structured data to optimize your content for search. I t’s really hard to get Google’s attention. While content marketing is all the rage, it’s also provably effective. Google loves structured data. In a perfect world, we humans would be communicating in  Extensible Markup Language instead of the unstructured data we kibitz on about in our sentences, paragraphs, and articles. We try to make it clearer by using categories and tags, but it’s often for naught. Bourbon Mashed Sweet Potatoes.
  • SOCIALTIMES TWITTER  |  TUESDAY, JUNE 7, 2016
    [Engineering] Twitter Looking for Head of Consumer Product … Again
    Wagner added that senior engineering director Ed Ho will oversee consumer product at Twitter on an interim basis, but a permanent replacement has not been named. Wagner also reported that Twitter is adding an influencer  branch to its product team, which will be led by engineering vice president Jeremy Rishel. One of the hottest seats in social media shows no signs of cooling off, as Twitter is once again looking for a head of consumer product. Prior to Twitter, Seibert served as co-founder of Crashlytics , which was acquired by Twitter in January 2013.
  • THE REALTIME REPORT  |  MONDAY, JUNE 6, 2016
    [Engineering] Don’t Get Lost In Translation
    Because of this, a mobile-responsive design is even more necessary than usual (mobile responsive design is effectively required by major search engines today if your website is to be ranked well in search results). Don’t Get Lost In Translation. The Internet now provides businesses and brands with an unprecedented ability to reach large audiences throughout the world. Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye.
  • SOCIAL MEDIA MARKETING  |  MONDAY, JUNE 6, 2016
    [Engineering] 5 Common but Killer Pay-Per-Click Mistakes to Avoid
    PPC advertisers create and display impressive ads in the sponsored results of search results pages of different search engines. PPC (Pay-Per-Click) services are really powerful marketing strategy for creating potential customers on the web. It is perhaps the fastest way of promoting your business and getting targeted customers in the online world. Using various tools like Google AdWords, Yahoo Search Marketing, etc., The ad would ultimately be clicked by a customer happy, but, alas, it probably doesn’t happen due to inappropriate execution of the ad. Negative keywords do this for you.
  • VIPER CHILL  |  MONDAY, JUNE 6, 2016
    [Engineering] How 16 Companies are Dominating the World’s Google Search Results
    But as anyone who has been involved in search engine optimisation for a period of time might wonder, surely getting so many sitewide links in a short timeframe should raise a bit of a red flag? million visitors to the site with 56% of that reportedly from free search engine traffic. If Google’s ideals are to believed, results from queries in their search engine should produce results that searchers want to find. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Being an inquisitive marketer I had to check it out for myself.
  • SPROUT SOCIAL  |  MONDAY, JUNE 6, 2016
    [Engineering] The 5 Habits That Make Your Social Media Analyst Indispensable
    Social media analysts and search engine optimization (SEOs) are closely related because both focus on audience engagement, brand awareness and increasing website traffic. Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or have someone specifically on staff to manage it, you should think about the qualities that make up a successful social media analyst. What Is a Social Media Analyst? What Makes a Good Social Media Analyst? They Show Their Work. Instagram.
  • IGNITE SOCIAL MEDIA  |  MONDAY, JUNE 6, 2016
    [Engineering] Instagram Follows in Facebook’s Footsteps | Social You Should Know
    This feature confirms that Pinterest is getting increasingly serious and sophisticated when it comes to social discovery, putting the heat on more traditional search engines like Google. This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Pinterest Adds New Search Functionality. Pinterest is currently testing a new product recommendation feature called “Similar Look.” Hope you enjoy.
  • BUFFER SOCIAL  |  FRIDAY, JUNE 3, 2016
    [Engineering] Snapchat, Launching a Podcast, Social Ads, and More: Behind-the-Scenes of Social Media at Buffer in May
    Tuesday (Optional): Buffer Engineering & Design  . It’s been an exciting month at Buffer – Tons of fun social media initiatives, experiments, and thinking ahead on innovative ideas to continue to grow on all of our channels. Ideas like: How can we best market our new Buffer CultureLab podcast ? What does our audience enjoy on Snapchat ? How can we grow and stand out? Are we spending too little or too much on social media advertising ? What’s the ROI ? These are a few of the awesome things that keep the experiments and learnings churning. Here we go! You got it!
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JUNE 2, 2016
    [Engineering] Deep Text: Facebook’s Effort to Better Understand Textual Content
    Facebook this week pulled the curtains off Deep Text, its new deep-learning-based text-understanding engine, which it said can analyze the textual content in several-thousand posts per second. Posted by Facebook Engineering on Wednesday, June 1, 2016. Posted by Facebook Engineering on Wednesday, June 1, 2016. Facebook said in an email to SocialTimes that examples of uses for Deep Text include: Better understanding people’s interests: Facebook is testing the ability to generate large data sets with semi-supervised labels. DeepText. DeepText on Messenger.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, JUNE 2, 2016
    [Engineering] Facebook Tweaks Safety Check
    Facebook announced several updates to its Safety Check  feature, including a new tool that allows select non-engineering employees to activate Safety Check and an internal Messenger bot. Software engineer Peter Cottle  revealed the new Safety Check developments in a blog post , which also offered a detailed look at the technology behind the feature. Previously, an engineer was required to manually input data and perform SQL queries to launch, which meant we depended on a few employees all located in one time zone.
  • SIMPLY MEASURED  |  WEDNESDAY, JUNE 1, 2016
    [Engineering] How the Portland Trail Blazers Became the NBA’s #1 Ranked Twitter Account
    Complex has detailed commentary on why they named @trailblazers #1 in both 2015   and 2016 , but I’ll give you a peek behind the curtain so you can see what makes our social engine run. Three thousand, two hundred and eighty-six days ago, the Portland Trail Blazers sent their first (and likely most infamous) Tweet. Being excited after getting the #1 draft pick in the 2007 NBA Draft. — Trail Blazers (@trailblazers) May 28, 2007. Fast-forward nine years and there isn’t a (good) marketing strategy on the planet that doesn’t include Twitter. pic.twitter.com/CEW36UPRYU.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JUNE 1, 2016
    [Engineering] Social Advertising: Focus on Power, Not Parity
    Facebook, Instagram, Twitter, LinkedIn and Pinterest employ the some of the world’s best software engineers. Since Facebook was founded more than 12 years ago, there have been several inflection points that changed social networking and social marketing forever. remember the first—the launch of Facebook Platform  May 24, 2007–like it was yesterday. Giving application-programming-interface access to application developers helped accelerate Facebook’s growth from 20 million users to more than 1 billion daily users  less than 10 years later.
  • BUFFER SOCIAL  |  WEDNESDAY, JUNE 1, 2016
    [Engineering] How 8 Departments That Aren’t Marketing Can Use Social Media
    Engineering. That’s the idea behind many engineering-centric social media accounts. For instance, Twitter’s engineering team has its own Twitter account ( @TwitterEng ), sharing product updates, blog posts, and other behind-the-scenes content. Social media is also a great way to recruit more engineers.  It turns out that  the majority of tech professionals use social media for work—which is good news if you’re one of the 82% of employers having trouble hiring engineers. We can see this in action with Uber’s engineering blog and Twitter account ( @UberEng ).
  • PROBLOGGER  |  TUESDAY, MAY 31, 2016
    [Engineering] Top Tips for Creating Quality Evergreen Content
    Some content that might not be “evergreen,” per se, is still valuable because of how search engines work. This is a guest post from freelance writer Anna Johansson. If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. The time-sensitive aspect is simple enough as long as you stay abreast of industry news and updates. But what does it take to write really compelling evergreen blog content? While you can’t necessarily predict how your blog posts will be received, you can write with the following food for thought in mind. The Pros and Cons.
  • KIKOLANI  |  TUESDAY, MAY 31, 2016
    [Engineering] 10 Outreach Tools Every Marketer Needs
    The data is put to use via toolbar, but it is also presented upon entering keywords on search engines. The front and center of outreach marketing is the process of creating meaningful connections with other people, instead of just trying to make a sale. Today, users dwell on multiple digital channels and spend a whole lot of time there. They do not only engage in witty commenting, but also seek information about brands and make online purchases. Many have decided to ditch the traditional models and are now embracing the newfangled thinking. BuzzSumo. Circloscope. Klear (former Twtrland).
  • SOCIALTIMES FACEBOOK  |  THURSDAY, MAY 26, 2016
    [Engineering] Facebook, Microsoft Team Up on MAREA Subsea Cable
    Facebook vice president of network engineering Najam Ahmad  said in a release announcing MAREA: Facebook wants to make it possible for people to have deep connections and shared experiences with the people who matter to them most—anywhere in the world, and at any time. Facebook and Microsoft  are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. Construction on the 6,600-kilometer cable will begin in August, and MAREA is expected to be completed in October 2017, connecting the U.S.
  • SPROUT SOCIAL  |  WEDNESDAY, MAY 25, 2016
    [Engineering] Meet Team Sprout: Arnita, Senior Product Manager
    In this Meet Team Sprout interview, she shares how she got into engineering, where she’d go for her dream vacation and where she thinks social is headed. My dad is an engineer. started taking coding classes in eighth grade and majored in computer engineering in college. worked in financial technology for four years, then I went back to school to get my MBA and masters in engineering. As social media evolves, Team Sprout is constantly working to enhance our platform and build new features to help organizations streamline their social media management. read a lot.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Engineering] Let’s Be Clear on Content Creation vs. Content Curation
    It Drives Traffic – Google loves original content especially if it’s useful and SEO (Search Engine Optimization) friendly. Content Creation versus Content Curation … which is best for your brand? This is the hot debate raging in the marketing world. Content Creation  is the process of creating your own content from scratch and marketing it to your followers or subscribers. Content Curation  is the process of gathering existing information like blogs, social media posts or, ebooks relevant to a particular topic and sharing it with your brand’s followers. What do they like?
  • KIKOLANI  |  TUESDAY, MAY 24, 2016
    [Engineering] 11 Deadly Mistakes Everyone Makes That Kill SEO and Conversion
    Google can crawl breadcrumbs on a site and then display them in the search engine. When looking to set up a website, most of us are rather linear in our approach. We pick a platform, put together a color scheme, figure out some fonts that fit into our brand’s style, slap a logo on the website and call it good. However, after you start learning more about SEO, mobile-friendly design, and conversion, there is a tendency to step back and take a look at your site in a new perspective. You likely know the basics: Your website needs to be mobile-friendly. It should load quickly. know, I know.
  • SIMPLY MEASURED  |  MONDAY, MAY 23, 2016
    [Engineering] A/B Testing: The Staggering Success of Presidential Optimization and How to Do It Yourself
    Now he’s the Director of Front-end Engineering and Optimization at Hillary for America. In the early morning hours of September 24th, 2015,  Kyle Rush  sent a simple Tweet. Odds are you haven’t heard of Kyle Rush. He’s not exactly a public figure. What’s more, his tweet wasn’t greeted by much fanfare. So, why does an obscure tweet about a single “a/b test” matter? Because the truth is that Kyle and conversion rate optimizers (CRO) like him are at the forefront of an industry that’s not only transforming business, but also politics. That’s a bold claim, but the proof is in the numbers.
  • SOCIALTIMES FACEBOOK  |  MONDAY, MAY 23, 2016
    [Engineering] Facebook Now Has Two Big Ears
    In conjunction with the acquisition, the social network also announced the launch of Facebook 360 Spatial Workstation , where developers can access its authoring tools, encoder and rendering engine for cinematic VR and 360-degree video  free-of-charge. Starting today, our pipeline for cinematic VR and 360 video, including the authoring tools, encoder and rendering engine, is available for free. Facebook’s latest acquisition is a sound one, literally, as the social network scooped up virtual-reality audio company Two Big Ears. There is so much still to explore.
  • SOCIAL MEDIA MARKETING  |  MONDAY, MAY 23, 2016
    [Engineering] 5 Ecommerce PPC Strategies That Can Work For Your Business
    Long Tail Keywords – In the last few years there has been a change in the way users search for information on the various search engines. There is no better way to execute a Pay per Click marketing campaign than to implement it on an E-commerce store. The results are measurable and almost immediate. From the market leaders such as Amazon and Alibaba to the niche online stores everybody is employing PPC to attract targeted traffic to their stores and boost sales. Let us take a look at five E-commerce PPC strategies that can work for your business.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Engineering] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Talked a little about SEO – particularly in search engines beyond Google like iTunes, App Store etc. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series. Episode 112. walk you through the 4 stages of warming your readers up. First getting their attention. Second getting them interested. Episode 113.
  • PROBLOGGER  |  MONDAY, MAY 23, 2016
    [Engineering] PB117: Case Study – How One Blogger Used a Blog Post, SlideShare Deck, Lead Magnet, Email Sequence and a Webinar to Earn Over $28,000
    Talked a little about SEO – particularly in search engines beyond Google like iTunes, App Store etc. Note: this episode can be listened to in the player above or on iTunes or Stitcher. Blogger Shares How She Made $28,000 Using The 4 Stages of Warming Her Readers Up. She did this by using a single blog post, a SlideShare presentation, a lead magnet, an email sequence, and a webinar. Recap of Episodes in Warming Your Readers Up Series. Episode 112. walk you through the 4 stages of warming your readers up. First getting their attention. Second getting them interested. Episode 113.
  • DIVA MARKETING BLOG  |  FRIDAY, MAY 20, 2016
    [Engineering] 5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney
    I've seen time and time again the benefits blogging can provide from a search engine optimization standpoint. Diva Marketing's 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) -- Paul Chaney ! One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. About Paul Chaney.
  • BILL HARTZER  |  THURSDAY, MAY 19, 2016
    [Engineering] Google’s Request for Rehearing Denied in Case Vs. Mississippi
    Attorney General Jim Hood claims that Google frequently allows websites that sell illicit drugs, stolen credit cards and fake IDs to be indexed in their search engine, and won’t remove those websites from their search results quickly enough. ” In late 2012 and early 2013, Hood and other state attorneys general began expressing concern that search engines were not doing enough to combat copyright infringement, the sale of prescription drugs and counterfeit products, and other “illegal and harmful” activity on the internet. Google Search Engines
  • JASON YORMARK  |  THURSDAY, MAY 19, 2016
    [Engineering] The Time Is Now For Small Businesses To Grab More Customers
    In February of this year, the Microsoft Bing search engine inched up  to claim approximately 21 percent   of US search market share up 1% from last year.  This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. To succeed at building small business marketing strategies ,  you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns. For many small businesses, the barrier to entry is cost.
  • CONVINCE & CONVERT  |  THURSDAY, MAY 19, 2016
    [Engineering] Supercharge Your Sales Funnel Velocity With Content
    Every time you write a blog post, it counts as another indexed page on your website , which improves your rank with search engines. I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Guaranteed. And it should be customized for your buyer personas. Awareness.
  • TALKWALKER SM  |  THURSDAY, MAY 19, 2016
    [Engineering] Image Recognition in Action: How the Green KitKat Conquered the World
    With the powerful technology behind our visual listening engine, brands have a simple-query solution that ensures they will no longer miss out on visual content. User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. But how should they go about finding this content? Combing through thousands upon thousands of posts manually is not an option.
  • RAZOR SOCIAL  |  WEDNESDAY, MAY 18, 2016
    [Engineering] How to Find Facebook Post Ideas for Higher Organic Reach
    Postplanner has a content discovery engine where you can add feeds for your competitors and find out their most shared/liked content. Facebook organic reach sucks. This means that fewer and fewer of your fans will see your content… …unless you are smarter with the content you share. In this article, I’m going to show how you can be smarter with your content ideas so you get more organic reach by coming up with better Facebook posts. 1. Find other people’s content that has already proven to be popular. Keyword filter. Search by page. Filter by language.
  • PROBLOGGER  |  WEDNESDAY, MAY 18, 2016
    [Engineering] The Best Research Tools for Finding Kick-Ass Content
    Check out the following tools, all of which are free, have a free version or come with a free trial: Hashtagify : Not only is Hashtagify great for tracking critical social media influencers, but it acts as a hashtag search engine. This is a guest contribution from Jonathon Ohayon of Brilliance.com. From infographics to Slideshares, articles to memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content. However, ideas can be elusive and trending subject matter can be hard to nail down. Educate Your Content Creators (or Yourself).
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, MAY 18, 2016
    [Engineering] How to Use Social Media to Plan Your Next Vacation
    This feature is only available on mobile for now but you can find it by typing in a search term like “European Destinations” into your search engine. Everyone loves to go on vacation but who wants to actually spend time planning one? Don’t you wish you could just snap your fingers and be in a tropical destination where all of your worries just melt away? Well since that isn’t possible yet the travel industry is trying it’s best to make it faster, easier and worry free to plan your next vacation. And now social media platforms are catching on as well. Pinterest Guided Search. It is!
  • SPROUT SOCIAL  |  WEDNESDAY, MAY 18, 2016
    [Engineering] 8 Amazing Demand Generation Strategies to Boost Your Market Share
    While this article won’t get into the nitty-gritty of how to get your blog posts to rank in the search engines, consistently writing amazing content should help you generate higher volumes of organic traffic. Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand Generation vs. Lead Generation. Create a Product Need.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 18, 2016
    [Engineering] Marketing Success Depends on Asking the Right Questions
    Her book titles include, “ Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media”  and “ The Truth About Search Engine Optimization” Formerly with Altimeter Group, Rebecca currently works with Netswitch Technology Management Inc., Q’s and A’s. Haven’t you ever wanted to know everything about everything? Rebecca Lieb feels your pain. Well, she at least wants to know everything about marketing. With years of deep research, Rebecca has learned where to find the keys to the marketing castle. Conglomotron LLC.,
  • AGORA PULSE  |  TUESDAY, MAY 17, 2016
    [Engineering] 4 Ways Facebook Instant Articles Will Change Blogging Forever
    For a long time, bloggers and website owners who have not been creating mobile responsive websites have been losing page views, readers, and search engine results. (If you are not sure if your website qualifies, use Google’s responsive test tool to see where your website stacks up.). Facebook Instant Articles is Facebook’s latest way for you to engage your audience with material you post on your blog. According to Facebook, the over 1,000 publishers who are using Facebook Instant articles are seeing 20% more clicks and 30% more shares. Mobile matters. Click To Tweet.
  • BUFFER SOCIAL  |  MONDAY, MAY 16, 2016
    [Engineering] How Product Hunt Grew to 140k Fans with Automation, Scheduling, and 8 Twitter Profiles
    But it’s not just any automation: Product Hunt engineers Andreas Klinger, Mike Coutermarsh, and others build custom solutions from scratch. When you’re a fast-growing startup, with social media as part of your company’s DNA, it’s extra important to get social media marketing right. Product Hunt  is definitely getting it right. The company—just two years old—has amassed over 168,000 followers on Facebook and Twitter, and their content performs doubly as well as other brands in their industry. How do they pull it off? Here’s their story. Clicks.
  • PROACTIVE REPORT  |  THURSDAY, MAY 12, 2016
    [Engineering] Visual Content and your Brand
    The pay off is huge – the media, the public and search engines pay more attention to good original content. Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. And being ahead of the pack, in no small way, means that your content needs to be visually engaging. And according to recent research, humans now have a smaller attention span than a goldfish!  VISUAL REAL ESTATE. FOLLOW THE MONEY. BE ORIGINAL. CHALLENGES.
  • BUFFER SOCIAL  |  WEDNESDAY, MAY 11, 2016
    [Engineering] The Top 100 Blogs to Curate for Social Media Power Users
    Search Engine Land – 551. Search Engine Journal – 340. Looking for some fresh content to curate and share on social media? It’s out there — in spades! Almost too many spades, right? With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. We’d love to help. At Buffer , we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. Keen to hear which blogs are subscribed to most? — 1. Mashable – 2,620. 3. WIRED – 998.
  • KIKOLANI  |  TUESDAY, MAY 10, 2016
    [Engineering] 7 Ideas for Seriously Growing Your Subscribers
    Ideally, if someone is visiting via a search engine for a specific request, you want your blog to entice them to explore more beyond their initial topic. Your blog may look great and offer a variety of rich original content, but without a significant subscriber base, there’s only potential and not results. Fortunately, there are a number of proven tactics for getting more subscribers for your blog, which in turn can result in more subscribers and followers for your blog’s newsletter and social media as well. Reduce Your Bounce Rate. Use Tactful Pop-Ups. Recommended Posts.
  • SOCIALMEDIA.BIZ  |  MONDAY, MAY 9, 2016
    [Engineering] Sharon Ryan, your newspaper group has a delivery problem
    JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. Sharon Ryan was named president and publisher of the Bay Area News Group two years ago. I t’s been years since I’ve taken to my blog (which I began 15 years ago this week) to complain about a company or brand. But the San Jose Mercury News has left me little choice. I’m an entrepreneur, as well as a former journalist, so the one thing I can’t afford is to fritter away time. Boy, are those days gone. Of several lifetimes. And there appears to be no end in sight.
  • SPIN SUCKS  |  MONDAY, MAY 9, 2016
    [Engineering] Should You Rely On Google Alone for Online Visibility?
    Marketing SEO adwords affiliates bing Bing's AdCenter black hat SEO diversify your business visibility DuckDuckGo Email Marketing Google Google organic results Google policies Google rules keywords offline promotion online visibility ppc advertising search engines social media following traditional advertising yahooCould you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. The post Should You Rely On Google Alone for Online Visibility? appeared first on Spin Sucks.
  • BUFFER SOCIAL  |  MONDAY, MAY 9, 2016
    [Engineering] How We Grew Our Instagram Followers by 60% with User Generated Content
    Ok, this one’s not so much of a tool as it is a social media channel, but Instagram features a very powerful search and discover  engine. Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? If you’re anything like me, that’s a reoccurring thought! For social media marketers managing Instagram and other social accounts this is something we all certainly strive for – Gorgeous images, a huge following, and incredible engagement from our audience. Awesome!
  • PROBLOGGER  |  MONDAY, MAY 9, 2016
    [Engineering] PB113: 4 Techniques to Get More Eyeballs on Your Blog
    Search Engine Optimization. YouTube is a search engine – I made a video of me talking about a camera and put it on YouTube and it has been viewed 60,000 times. Note: this episode can be listened to in the player above or on iTunes or Stitcher. How to Get More Eyeballs on Your Blog. Today I am talking about how to get more eyeballs on your blog. How to get more attention for your content. How to get people on your blog for their first view. This is part of my current series on the 4 different steps you want your readers to go through if you want them to be fully engaged.
  • BILL HARTZER  |  SUNDAY, MAY 8, 2016
    [Engineering] Google Search Console Search Analytics: Last Updated May 3, 2016
    Google Search EnginesGoogle Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. Usually, Google allows verified website owners to see their search query data up to the past two days (the data is delayed two days). However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016. As SEOs, we are always trying to improve the quality of search traffic to our (and our client’s) websites.
  • PROBLOGGER  |  SUNDAY, MAY 8, 2016
    [Engineering] How to Update Old Posts On Your Blog (and When You Should Consider Doing it)
    When you’ve been blogging for a few years you’ll end up with an ‘archive’ of content and over time that archive can become a challenge to maintain and one in which you probably want to pay attention because it’s often posts in those archives that end up generating a fair bit of traffic – particularly from search engines. The posts I’m most likely to update are any old posts that are getting constant traffic either from search engines, referral traffic from other sites or social media. Do you update old posts on your blog? Changed Opinions.
  • SOCIALMEDIA.BIZ  |  SATURDAY, MAY 7, 2016
    [Engineering] Test driving the 2016 Chevy Volt
    JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. Here’s my iPhone photo of the 2016 Chevrolet Volt. green smart car to help save the planet & have fun, but be aware of the tradeoffs. M ore and more of us, directly or indirectly, are turning into brand advocates for the companies and products we love or admire. So I had no hesitation in saying yes when Chevrolet contacted me as part of a marketing outreach to “social media thought leaders” in California. Would you like to try out the 2016 Chevy Volt for a week?
  • PROBLOGGER  |  FRIDAY, MAY 6, 2016
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    The 7 Deadly Sins of Content Marketing | Search Engine Land. I’m SO guilty of number 1! So apparently you guys were just as confused as the rest of social media with the Facebook brand promotion brouhaha? You loved Laney’s post unpacking that for those of us who had little clue of what was going on. I don’t know about you, but I feel much better after reading it! So much to talk about today, not the least of which some changes at Instagram that look eerily similar to early Facebook ones. Read on! How Social Media is Ruining Your Business | Kickpoint. Moz will help!
  • BUFFER SOCIAL  |  FRIDAY, MAY 6, 2016
    [Engineering] This Week in Social: Instagram Business Profiles, Twitter Connect and Some New Facebook Engagement Stats
    Source: Search Engine Journal. It’s been another fast-paced, exciting week in the world of social media. In this latest weekly roundup, we’ll discuss the latest news from Instagram, Twitter and Facebook as well as share some super-interesting insights into how people are using Facebook Reactions. Let’s dive in! What’s new in social this week. Facebook testing content categories. The below screenshots show how you can edit your preferences: Is this something you’d like to see Facebook launch for everyone? I’d love to hear your thoughts in the comments.
  • KIKOLANI  |  THURSDAY, MAY 5, 2016
    [Engineering] 6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content
    Backed by marketing studies and reports, we say that links are still in the core of search engines’ algorithm. Links are great for search engine optimization. Sites strategically rich with inbound links rank better in search engines. If you’ve been link building since 2012 and before, double-check and remove spammy links to prevent your site from plummeting down in the search engine. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content. Increase the Good Kind of Traffic. How quickly things change!
  • PROBLOGGER  |  WEDNESDAY, MAY 4, 2016
    [Engineering] How to Create Unique Content to Build Your Blog’s Authority
    The reality of search engine optimization (SEO) is essential to understand. Search engines value your content as much as your viewers. And ultimately, you will need exposure in search engines to achieve success. search engine measures uniqueness a bit differently than your readers do. Keywords in the right places are indicators to search engines, which will help them to classify your site and target the appropriate viewers during searches. In addition to search engines, you need to consider your readers. This is a guest contribution from Julie Petersen.
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 4, 2016
    [Engineering] How New Platforms Allow Further Reach for Influencer Marketing
    And let’s not forget about the popular new platforms that Frank co-founded; SnapCodes is a brilliant way to rank and curate the most popular Snapchat accounts, and GhostCodes is a real-time Snapchat search engine. Quality Trumps Quantity. Ten Big Macs does not a Filet Mignon make. And if you insist on trying it anyway, we’re not responsible for the tummy ache. Frank Danna is a wizard of emerging platforms, superior content, and enthusiasm. In This Episode. Why alignment of values is essential for success. How micro-influencers are the next wave in marketing. Resources. Softway. Anchor.
  • KIKOLANI  |  TUESDAY, MAY 3, 2016
    [Engineering] Top 10 Content Marketing Tools for Serious Marketers
    Search Engine Expertise. Search Engine Optimizing (SEO) is an essential component of content marketing. Although many companies attempt to craft copy that prioritizes their company, brand or products on search engines, most organizations are better served to obtain SEO guidance from business that specialize in this area. Magazine ’s Fastest Growing Companies, Boostability techies are experts in search engine optimization and social media optimization. Search engine optimization is at the core of the Ignite Visibility. Successful content marketing involves.
  • WEBBIQUITY SMM  |  TUESDAY, MAY 3, 2016
    [Engineering] The 12 Best Competitive Intelligence and Benchmarking Tools
    find it to be very accurate and it’s great that I can see how much of my competitor’s traffic is coming from search engines, and what are their best referrals.” When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Google Review Count: 400,000.
  • SOCIAL MEDIA MARKETING  |  MONDAY, MAY 2, 2016
    [Engineering] How to Market Yourself as a PPC Expert?
    It is estimated that 87% spend on Search Engine Marketing goes into PPC and mere 11% into SEO with other strategies accounting for the rest. The demand for Pay per Click marketers in at an all-time high as small and large businesses alike are spending billions of dollars on this marketing strategy. So if you thought SEO was bigger it is time to think again. This demand has encouraged many PPC specialists to leave 9 to 5 jobs and start their career as freelancers. However starting your career as a PPC freelancer is never easy. It’s never easy and there is no single route towards success.
  • SOCIALFISH  |  MONDAY, MAY 2, 2016
    [Engineering] 8 Tips for Social Video Storytelling
    Youtube is still ubiquitous as a platform (more than 100 hours of video uploaded every minute!), and remains the #2 search engine, so including this platform in your audience outreach strategy is generally advised. 4 – Know Your Platform. Always hire a professional sound engineer for video shoots. sound engineer will use a mixer, listen to every take, and own a variety of microphones for different circumstances. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story.
  • KIKOLANI  |  THURSDAY, APRIL 28, 2016
    [Engineering] Best Responsive Web Design To Boost Your Online Business
    The underlying concern is that Googlebots and other search engine bots give importance to simple and neat page hierarchy, which they can only find in responsive sites. The concept of one-website-many devices is ideally explained in this informative article on Search Engine Watch. Having multiple versions of your site requires search engine crawlers to spend more time navigating each of the pages. While best responsive Web Design affects search engine crawlers in many ways, mobile behavior is another factor that Google takes into account. Mobile Behavior.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 28, 2016
    [Engineering] Why Your Sales Funnel Is Probably Upside Down
    “We need to be more of an experience engine because customer experience is customer success.” Challenging the Sales Status Quo. We all know the sales funnel. We are familiar with its design, function, and purpose. But what if somebody came along and told you that your funnel had been upside down this whole time? And that starting with a narrow field of prospects and expanding as you went was actually better than whittling down from a large pool to a handful of qualified leads and customers? It seems crazy, right? The new revenue model has become all about customer experience.
  • THE REALTIME REPORT  |  WEDNESDAY, APRIL 27, 2016
    [Engineering] Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY
    The idea for Hashtags Unplugged started in 2014 after Bourn’s creation of Hshtags , a social media search engine powered by hashtags. Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags. From May 12 th -14 th , 2016, the Caelum Gallery in Manhattan’s Chelsea neighborhood will feature Hashtags Unplugged, an art exhibition visualizing 10 memorable hashtags including #LoveWins, #BlackLivesMatter, #HeForShe and #TheDress. Click To Tweet.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 27, 2016
    [Engineering] How to Create Your B2B Dream Team
    Email is a powerful engine for business services companies.  If you’re a B2B company, then you know just how important your people are to your company’s success. Don’t get us wrong—employees are an important part of every business, no matter the industry. Without good people who do their job and treat customers well, your business will not be successful. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. You need to build the best team you can, or risk it all by having mediocre talent reflect poorly on your brand. case study.
  • KIKOLANI  |  TUESDAY, APRIL 26, 2016
    [Engineering] 10 Keys to the Kingdom of Content Marketing
    All of this linking is picked up by search engines.  . Content marketing is hard work. You have to be a bit of everything to do it well – a marketing pro, a psychologist, an excellent writer, a solid researcher, an expert on all social media platforms, a creative, and a quick study, in order to keep up with the rapidly changing environment of all things digital. Balancing all of these personas may make you feel like you have multiple personality disorders at times, but take heart. Perhaps these 10 keys for content marketing will help. Write for Your Audience, not Yourself.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 26, 2016
    [Engineering] Living Proof That Defense Contractors Can Rock at Social Media
    Building a social program from scratch is no easy task—especially when your target audience consists of engineers and rocket scientists who may not be all that interested in social media. “I work with a lot of engineers and rocket scientists that saw social media as something their kids did. Social Media Targeting. Raytheon is a technology and innovation leader specializing in missile defense, civil government, and cybersecurity solutions. So why would a business such as Raytheon need social media? Well up until 2014, company leaders didn’t think it did. Resources.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 25, 2016
    [Engineering] 5 Expert Tips for Engaging Your Webinar Audience
    In the Performance Toyota webinar example, the dealer principal established his authenticity out of the gate by explaining his background: before getting into the car business, he was a trained engineer, which helped him realize that there had to be a better way than his current approach of developing homegrown pricing. Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Use Industry Disruptions to Your Advantage.
  • TWIST IMAGE  |  SUNDAY, APRIL 24, 2016
    [Engineering] The Truth In Digital Advertising
    search engine. search engine marketing. Don't believe every headline that you read. There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. There are nuances. Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. Video, video, video and more video.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, APRIL 21, 2016
    [Engineering] KeliComm Headshots: On-Page Search Engine Optimization
    “I hired Caroline Melberg and Small Business Mavericks to help me ramp up my SEO. could not be happier with the outcome. Almost immediately I saw my Google ranking improve and within a matter of weeks, I moved up to #3 in search results. And I have yet to implement all of her suggestions. Caroline really knows her stuff, she’s a pleasure to work with and very accommodating. cannot recommend Caroline and Small Business Mavericks enough!”. - Jen Kelly, Founder, KeliComm Headshots. Portfolio
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 21, 2016
    [Engineering] 8 Tips for Effectively Outsourcing Your Content
    Most people don’t have the talent or ability to become aeronautical engineers, brain surgeons, or UFC fighters, but writing is a skill that almost everyone has some level of proficiency at. In case you hadn’t noticed, the mass adoption of high-speed internet has dramatically transformed the way that businesses operate. For the first time in history, businesses are not impeded by geographical restrictions when it comes to securing a skilled, professional workforce. One aspect of a business that is particularly well-suited for outsourcing to remote workers is content marketing.
  • JASON YORMARK  |  WEDNESDAY, APRIL 20, 2016
    [Engineering] The Humanization of Search & Why Business Owners & Marketers Should Care
    If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. The speed at which technology is evolving is at breakneck speeds. We’re living in an unprecedented era of technical evolution, and it shapes practically every facet of our daily lives. And at the center of all this technology is a concept that even pre-dates any of this tech; the ability to search and find information. Q4 2014).
  • PROBLOGGER  |  SUNDAY, APRIL 17, 2016
    [Engineering] How to Use Your Inner Contrarian to Generate Endless Content Ideas
    Matt Clough is the content marketing manager at Cloggs and has covered a wide range of topics, including marketing, branding, SEO and entertainment and the arts for the likes of Search Engine Land, the Guardian and the Independent. This is a guest contribution from   Matt Clough. Whether your blog falls within a niche with apparently endless opportunities or a dreaded “boring” one, the one thing that all bloggers (and writers in general) come up against at some point or another is writer’s block. As a blogger, there’s a constant temptation to tell people what you think they want to hear.
  • BILL HARTZER  |  FRIDAY, APRIL 15, 2016
    [Engineering] Google Showing Multiple Domains in SERPS for Site: Command
    Google Search EnginesGoogle is showing multiple domain names in its search results when the site: command is used if domains pointing to the main domain include the canonical tag. Let me explain by giving you an example. The screen capture above shows more than one domain for a site:billhartzer.com search. For example, if one site has a blog post on it and another site uses that blog post on its site and includes the canonical tag back to the original, then it’s possible that Google will show both domain names in the search results for a site: command. byrAO2qP5o0.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 15, 2016
    [Engineering] How to Increase Your Content Visibility in Google Knowledge Graph
    At the launch of the Knowledge Graph, Google Product management Director Johanna Wright said, “ We’re in the early phases of moving from being an information engine to becoming a knowledge engine , and these enhancements are one step in that direction.” Schema markup is a set of predefined code that defines elements of your webpage and support search engines to return the best search results to users for a given query. Digital Marketing google knowledge graph google my business google ranking search engine optimization search ranking SEO
  • TWIST IMAGE  |  FRIDAY, APRIL 15, 2016
    [Engineering] A Dying Breed
    The idea that bloggers were a good farm team to drive traffic and nurture the search engines faded, as all of the content just became. search engine. With each passing day, the blogger - as we have known them to date - is fading. . That may sound dire, but think about it in this context: do you still use a RSS reader? How many blogs do you subscribe to? Even the ones that you do subscribe to, how often do you click and really engage with the words? The truth is this: the world of writing online continues to evolve. Maybe that's the way it is supposed to be? This grew. content.
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 14, 2016
    [Engineering] 7 Content Marketing Secrets to Increase Organic Traffic
    This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? Here’s a question for you: How effective is your content at driving traffic to your website ? If If your answer is “not very,” then this is the post for you. Even if your content is performing well, there’s always room for improvement. But But contrary to popular belief, this doesn’t require a new blog post every other day. As a matter of fact, you can drastically boost your website’s SEO traffic growth with just a single blog post.  highlight to tweet).
  • BILL HARTZER  |  WEDNESDAY, APRIL 13, 2016
    [Engineering] Using Cloudflare or Other CDNs Won’t Help You Hide Your Link Network
    So, the search engines can easily see that you most likely own all those sites linked together by looking at the sites’ IP addresses. In theory, the search engine would ignore the IPs being on the same Class C Block because it’s possible that several sites are using Cloudflare. link building Search Engine OptimizationRobert Fisher recently asked a question over at Moz regarding the use of CDNs to potentially hide a link network. Unfortunately, though, that theory, while a good concept, just doesn’t fly.
  • PROBLOGGER  |  WEDNESDAY, APRIL 13, 2016
    [Engineering] 11 Steps to Growth Hack Your Way to Blogging Success
    SEO Strategies There is a bit of a learning curve here, but if you are going to be successful, for yourself or others, you have to learn and implement those strategies that will get you found and ranked by search engines. So you want to blog. Do you own an ecommerce business and need a site-based blog to bring in more traffic? Do you want to start a standalone blog and make money? Or do you want to freelance blog for other blogs? Whatever your purpose, if you are going to be a success at this blogging business, you will have to follow some key steps – 11 of them in all. 1. Don’t be shy.
  • UNMETRIC  |  TUESDAY, APRIL 12, 2016
    [Engineering] Access Facebook Promoted Post Analytics with Unmetric
    To make the content discovery search engine smarter, we’ve revamped Unmetric Inspire to understand Boolean operators, meaning you can now search for two or more keywords at the same time. Based on usage patterns and client request, we’ve revamped the search engine to recognize Boolean operators. Three months into the new year, and we already know this is going to be the Year of Unmetric. We added a few amazing features just for you - and we already know you're going to love it. Here at Unmetric, we’re all marketing enthusiasts. Inspire is one of our most loved features. till now.
  • REBEKAH RADICE  |  MONDAY, APRIL 11, 2016
    [Engineering] How to Choose the Best Social Media Site for Your Business
    Business both large and small use Google Plus for search engine optimization. Does it feel like a new social network pops up almost daily? Feeling the pressure to be “everywhere” and running to keep up? If you’ve wondered which social media site is right for your business , it’s no surprise. With a variety of platforms to choose from, knowing where to spend your time can be difficult. So, what social media platform  matters most to your business? That depends on your answers to a few questions. What’s your business focus? industry, niche, vertical). Not convinced?
  • UNMETRIC  |  MONDAY, APRIL 11, 2016
    [Engineering] Taking Inspiration From Inspire
    It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable. Launching a social media search engine and predictive analytics product is no mean feat – we did it 18 months and 6 months ago respectively, so we know what we’re talking about. To try out a social media inspiration engine that has seen constant development for the last 18 months based on client feedback, sign up for a trial of Unmetric Analyze or check out Unmetric Discover which takes content inspiration to a whole new level.
  • PROACTIVE REPORT  |  MONDAY, APRIL 11, 2016
    [Engineering] Google’s Mobile Update and Online Visibility
    Q7:  92% of Americans use search engines. Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site? You’d think that just any website is better than none, but that’s not always true. site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless!
  • PROACTIVE REPORT  |  MONDAY, APRIL 11, 2016
    [Engineering] Google’s Mobile Update and Online Visibility
    Q7:  92% of Americans use search engines. Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update.  Here is the transcript: Q1:  83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site? You’d think that just any website is better than none, but that’s not always true. site that doesn’t get found is like owning a Ferrari when you don’t know how to drive– nice to look at, but useless!
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