[Engineering] 9 Pillars for a Killer Content Marketing Strategy
    Search Engine Optimization (SEO) is one of the best free ways to get valuable prospects to your web pages. This way, your content will show up in search engine results and reach the computer/tablet/smartphone screens of your target audience. 'Image source. Would you like to generate more leads, sales, and business? Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 80% of American Internet users interact with blogs and social media. 90% of consumers find custom content useful. Be Consistent.
    [Engineering] Customer Satisfaction: Social Media Websites Rank Among The Worst
    Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Search Engines and Portals. Customer satisfaction with search engines and portals increased 5.3%, reaching a score of 80 – largely because of the world’s most popular search engine, Google, which generated an 8% increase and an ACSI score of 83. 'How satisfied are consumers with social media sites? Social Media. Climbing 4.4%
    [Engineering] 23 Outstanding Social PR Guides
    First because search engines return a blend of search results, or ‘blended search’…Second, because visuals draw viewers in…viewers will stay on page (with multimedia) for up to 30 seconds longer.” 'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today? The world has changed.
    [Engineering] The Internet of Things is Coming to a Store Near You!
    'If you recall, the internet of things is about connecting pretty much anything with an on and off switch whether it a car, a vacuum cleaner, a jet engine, or a toaster. The internet of things is clearly an important area for businesses but what about for the average consumer? Companies around the world such as Whirlpool, Samsung, and others are already creating smart appliances which allow anyone to walk into a store and buy a connected device. Wink was developed by Quirky , an invention company based in NYC.  appeared first on The Future Workplace. Internet of things
  • BILL HARTZER  |  MONDAY, JULY 21, 2014
    [Engineering] How to Block Semalt.com from Accessing Your Website Using.htaccess
    So, one way to stop this would be for Google to ban the semalt.com domain name from their search engine index. 'Yesterday, I wrote a post about how to stop Semalt.com from showing up in your Google Analytics account. Today, in this post, I’ll tell you how to block semalt.com from accessing your website using the site’s.htaccess file. Just as a warning, you need to be a pretty advanced user to do this, as if you do something wrong in the.htaccess file of your website there’s a possibility that you’ll take your website down. They are all in the Ukraine.
    [Engineering] Improving On Competition
    From there, his article goes into some of the steps he takes to create new funnels and other content by looking at the possibilities for search engine optimization. SEO for Small Business community competition competitive intelligence search engine optimization 'Competitive Intelligence has always been a useful tool for improving your content strategies by looking at what others in the same market are doing. After collecting some keywords and such, Bill shows us a few ways to brainstorm along with the fact he’s a Philadelphia Eagles fan and still writes on paper.
    [Engineering] Social Networking Stats: Global Spending on Facebook Ads Increases 50%, #RLTM Scoreboard
    Spending on search engine advertising also saw an increase of 25% year-over-year, with click-through rates at “an all-time high.” 'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 255 million monthly active users. via  VentureBeat. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 500 million users. via  The Next Web. Renren: over 170 million users. via  iResearch iUser Tracker. via  VK. via  LinkedIn. via  Vine.
  • BILL HARTZER  |  SUNDAY, JULY 20, 2014
    [Engineering] How to Remove Semalt.com in Google Analytics
    Google Search Engines Web Analytics 'There’s a rogue website that is showing up as a referral in your Google Analytics. Semalt.com bills itself as “Semalt is a professional webmaster analytics tool that opens the door to new opportunities for the market monitoring, yours and your competitors’ positions tracking and comprehensible analytics business information.” ” Okay, fine. But to be honest with you, most likely you do NOT want any traffic from Semalt.com. Real visitors are generally not coming from a website called Semalt.com. Here’s how to do that.
  • SOCIALFISH  |  FRIDAY, JULY 18, 2014
    [Engineering] [Cool Infographic Friday] Content for SEO
    'Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite  content creation as effective for search engine optimization. In MarketingSherpa’s latest  Search Marketing Benchmark  report, content came out a winner, named a top-performing strategy by survey respondents. Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers. But marketers should take note that not just any content will boost search performance – especially in the post-Panda searchscape.” ” More like this.
    [Engineering] Throwback Thursday: LookSmart Search Engine Circa 1999
    Search Engines 'Do you remember LookSmart? Back in 1999, the LookSmart website looked like this: Back in 1999, you could search the web from the site’s home page, or you could click on one of their categories, and then a few more clicks… and then finally get to their content. For example, there was shopping content: This was essentially merely a list of search results, with plenty of featured sponsors and sponsored ads. And “article” from findarticles.com was #1 for the “shopping and services” search results/category.
    [Engineering] 10 Ways to Exponentially Grow Your Traffic in 30 Days
    One of the big leaps that many bloggers make is moving from it being ‘their blog’ to building a system of writers and contributors that fuel the content engine. 'This is a guest contribution from Marcus Taylor of Venture Harbour. In Western cultures, there is a prevailing belief that you ‘work your way to the top’, ‘climb the ladder’, and make slow and steady efforts to achieve success. This way of thinking is undoubtedly a smart approach, particularly for bloggers. At the beginning of 2014, I decided to get smart about my blogging. How to grow your blog exponentially. agree. In Summary.
    [Engineering] Are We In Danger of Losing the Right to an Opinion?
    This decision creates a new crime of being too highly ranked on a search engine, or having too great an influence. 'Total Back in 2009, I published a post about online watch sales company Melrose Jeweler’s. The post dissected a press release Melrose had put out , suggesting how the actor Owen Wilson had been saved from suicide by seeing his wonderful Rolex watch, and realizing life was worth living. Ridiculous, right? Note: Rolex was never affiliated with Melrose, as has since been publicized by a recent lawsuit and the closure of Melrose. ). Or worse. Source. Total.
    [Engineering] Is It Safe to Pay a Bookmarking Site to Remove Links with PayPal?
    link building Search Engine Optimization 'That’s actually a great question. Someone recently entered that question into Google and, because I’ve written about link removals before, they found my blog. So, I decided to go ahead and answer that question. I’m sure there are others that would like to know if it’s safe to do so. Let’s first look at the process of removing links to your website. You’ve already identified that your website may be suffering from the Google Penguin algorithm update. put into MS Excel and remove the duplicates.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Engineering] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    com/ category /search-engine-optimization  might become  www. We would need to redirect the  category /search-engine-optimization  page to the  / search-marketing /organic-search  page. 'As the director of Search, I am often asked various questions around organic search strategy and technical application. Here are a few that come up more often: 1. “In In terms of uploading new content, is there a specific frequency that follows SEO best practices? once a month, every week, etc.)”. Consistency, relevancy and, most important, value are always more important than volume. content.
    [Engineering] Calling all Association Social Media Managers
    You’ll join the fancy ranks of: Elizabeth Bookhultz, American Society of Civil Engineers. 'Are you an association social media manager? Then I want to hear from you! I’m starting a rockin’ new series of interviews right here on the blog. I’m looking for folks who would like to be interviewed for SocialFish by yours truly… and you will get to show off your good social media stuff and get a big bump of traffic your way in return, along with my eternal gratitude! think it’s high time we did it again, and see how things have changed. I WATCH THIS SPACE!
  • LOUIS GRAY  |  TUESDAY, JULY 15, 2014
    [Engineering] Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard
    So this weekend, I took this beast of a device off my house, and, despite my lacking an electrical engineering degree, managed to put the $249 Rachio Iro system in place and running fairly quickly. Taking complexity out of products and making them delightful will always be a great idea, and the more old tech under assault by smart engineering, the better we''ll all be. haven''t been happy with mine for a long time, but that''s now all changed, with a system from Rachio , my latest move to make my home smarter and more connected. The sprinkler system was a mess best left ignored.
    [Engineering] Google Drops Real Name Policy
    Google Search Engines 'Google just dropped their real name policy. So, starting now, this means that there are no restrictions on names you can use when signing up for services such as Google Plus and YouTube. As you might recall, Google+ had revised their real name policy back in 2012 , saying that only.1 percent of users have submitted name appeals, and the majority (60%) of these users want to simply add nicknames. But now, they’ve changed all that. You can use any name you want. We know you’ve been calling for this change for a while. get that. For example, “Larry P.”
    [Engineering] 77+ Resources for Amazing Copywriting
    SEO Copywriting Flow: Creating a Steady Stream of Rankings & Conversions – Search engines can get valuable prospects to your copy – if you know how to write for them. 'Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money. Regardless of which industry you’re in, when you need to effectively sell a product or service (or even an idea), copywriting is how you do it. Your copy is your salesman, one that can directly determine the success of your website, marketing campaigns, and company. Well can you?
  • PROBLOGGER  |  SUNDAY, JULY 13, 2014
    [Engineering] Script Video Marketing Success with the Right Content
    mean, when the video is indexed on the search engines, why should you send your audience to YouTube, instead of to your your site. In either case, the keyword used along with the video will play a huge role in determining how well it is indexed on search engines and the volume of organic visits you are receiving. 'This is a guest contribution from Amy Brown of Wordprax.com. Videos don’t have a magic wand, as believed by certain marketeers (both amateurs and seasoned ones). . Threading video marketing success is hard work, and requires a fair bit of creativity.
    [Engineering] Google Quality Rater Guidelines 2014
    ” To download the latest version of the quality rater guidelines, click on the ‘pay with a tweet’ link below: Google Search Engine Optimization Search Engines 'I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. There are a lot of new phrases and concepts that are included in this latest version, but honestly there’s are really not many new surprises. Jennifer Slegg first reported that the latest document was leaked.
  • TWIST IMAGE  |  FRIDAY, JULY 11, 2014
    [Engineering] Why The Future Of Technology Is Google
    While some may think of Skynet (and, yes, Google makes it clear in the following video that they are more than interested in real artificial intelligence), I''m still as fascinated with the company - and the many projects they''re pursuing - as I was the very first time that I did a search on the engine back in the late nineties. search engine. 'Yes, Google Fan Boy Alert. It''s happening now. Look beyond the stock price. Look beyond search advertising as their printer of money. Here is the full, 40 minute-plus conversation about the future of technology and Google. Buckle up!
    [Engineering] Second Screen TV - Research
    An exotic sounding but quite doable idea is for marketers to use real time bidding engines to bid for inventory at the precise moment that their advertising is airing on TV. 'Picture this. It''s been a stressful week and you''re looking forward to a night of vegging out. The telly goes on and perhaps there is an adult beverage or two nearby. It''s a scene played-out in many homes for nearly 70 years.  . Over the past few years a there have been a few changes in How  we watch TV. . On goes the TV set, you flip open your tablet and smart phone ready to watch. Will this change?
  • BILL HARTZER  |  FRIDAY, JULY 11, 2014
    [Engineering] The Real Reason Google Removed Google Authorship Photos From Search Results
    ” Google Search Engines 'Relevant content in organic search results distracts people from clicking on sponsored search advertisements. — Bill Slawski (@bill_slawski) July 11, 2014. know that’s a really long title for this post, but I wanted to get to the point with the headline. We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? wrote in my post about Google removing Google Authorship photos that John Mueller from Google responded with a reason. Now, I understand a little bit more about his statement to me.
    [Engineering] 9 Content Metrics to Keep an Eye On
    One of the lesser-known  search engine ranking factors is average visit duration. Backlinks are one of the  most crucial aspects of a search engine algorithm. 'Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Most of its advantages are believed to be intangible, like the building of brand recognition and increased exposure. Never fear, for such benefits are certainly available with content marketing. Here are 9 content metrics that will help you determine tangible ROI from your content production.
  • TWIST IMAGE  |  FRIDAY, JULY 11, 2014
    [Engineering] Digital Advertising Just Got Worse (If You Can Believe It)
    was active on the Internet, and I was involved in the very early days of banner advertising and search engine marketing (long before Google even existed). Still, the hope for what this type of advertising could have been (which, to some degree, has been realized in search engine marketing and other performance-based marketing initiatives), is something to think about. search engine. search engine marketing. 'It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. To take action. Right?
    [Engineering] Throwback Thursday: Altavista Search Engine, Circa 1996
    It wasn’t that difficult to get your web page ranked in most of the search engines, as long as you had a good title tag, meta tags, and the right content on the page. One of the search engines that drove a lot of traffic back then was Altavista. What was your favorite search engine? Search Engines 'Back in 1996, I was spending my spare time (early mornings and evenings) trying to rank web pages that I built in raw html code. There were no WYSIWYG editors out there, or at least I didn’t have access to any. created websites using notepad and html code.
  • ENGAGE  |  THURSDAY, JULY 10, 2014
    [Engineering] 6 Things You Should Be Doing Right Now to Improve Your Website
    Why it’s important: A meta is the element that describes your page to search engines (and your readers). Without a good Meta description: Search engines and readers won’t know what your site is about. Your search engine rankings will suffer. Don’t miss the opportunity to: Add more important keywords that will get picked by Google (and other search engines). Why it’s important: Internal links (linking content to other pages on your site) are useful for establishing site architecture and for letting search engines know which posts are thematically related.
    [Engineering] Where does Google+ fit into your B2B Marketing plans? [infographic]
    By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. 'Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience. After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services.
  • T2 SOCIAL  |  TUESDAY, JULY 8, 2014
    [Engineering] 3 WordPress SEO Mistakes (and How to Fix Them)
    That said, many of us still make a number of slight oversights when it comes to WordPress SEO that result in a loss of potential discoverability on search engines like Google. 'These are a few common WordPress SEO mistakes and some quick fixes to keep them from damaging your pageranks. SEO has become a much simpler task for the average website owner with the advent of CMS platforms like WordPress. The following three WordPress SEO mistakes tend to occur much more often than others, and we have included the simple steps to take in order to avoid making these potentially harmful errors.
    [Engineering] 8 Simple Ways To Look At Your SEO
    'Neil Patel of Search Engine Journal has given us a good look at what he thinks are the 8 Most Important SEO Data Points of Any Website. But again, a lot of indexed pages doesn’t necessarily mean you rank better in the search engines because of the spam factor. Organic Visits are visitors who come to your site as a result of an unpaid search engine. You want to find out why, because not only will this put you lower in search engine standards, it means you are not giving people what they want. Site Speed is how fast your pages load for a user. Good stuff!
  • JANET FOUTS  |  MONDAY, JULY 7, 2014
    [Engineering] Hashtags, the Good the Bad, the Oh So Ugly
    See the stats from SimplyMeasured in this Search Engine watch post , and Twitter’s own evaluation of the buzz below. 'It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. No don’t do it.” ” “No.”
  • PAMORAMA  |  MONDAY, JULY 7, 2014
    [Engineering] Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More
    Sources: Wired, Business Insider, Social Caffeine, Bitly, Mashable, Social Media Examiner, Social Media Today, Business2Community, Forbes, Entrepreneur, Huffington Post, Pew Research, eMarketer, OPEN Forum, Search Engine Land, New York Times. 'Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. This will maximize sharing and help you build your brand, engage with your target customers, create brand ambassadors, and ultimately improve lead acquisition and sales.
    [Engineering] The 12 Startups I’ve Invested In and Why
    Captora has a very powerful engine that analyzes the entirety of your digital marketing efforts and the efforts of your competitors, in real-time (and all the time). 'I was having dinner with a friend at the National Speakers Association conference a few days ago. During dinner, this friend (let’s call him “Chris Ducker” because it was Chris Ducker ) said something about Buffer. mentioned that I am an investor in that company, and Chris said, “You are? had no idea you did that kind of stuff.” Addvocate makes it happen. It’s Airbnb for privacy. Lesson.ly
    [Engineering] The Only 7-Step Guide to Creating Content You’ll Ever Need
    Come on, even search engines are much smarter than that! The truth is, neither humans or search engines like blogs that aren’t correctly formatted with nice, small chunks of text, headings, and meta data. 'Image source. Did you know the average person spends over 5 hours every day online ? And that internet usage continues to grow each year? There’s no shortage of people with an internet connection who are just waiting to fall in love with your company’s content. It’s now your job to win their hearts, minds, and wallets, by creating truly epic content. Know Your Audience. Format.
    [Engineering] 5 Ways to Beat the Facebook News Feed Update
    Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. 'With over a billion users and millions of brand pages there is a glut of content on Facebook.  You might have noticed it in your personal News Feed. certainly have. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see.  People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like. Simple. And sensible.
    [Engineering] Why Mobile Moments Are Mandatory for Every Business
    For the past year and a half, Josh has been writing a new book, The Mobile Mindshift: Engineer Your Business to Win in the Mobile Moment , along with Ted Schadler and Julie Ask. 'Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. Forrester has introduced the hashtag #MyMobileMoment for people to share the little victories they have using mobile technology every day. ” See you next week!
    [Engineering] Throwback Thursday: iWon Search Engine, Circa 2001
    Each Thursday I’m starting a new tradition here on my blog: to feature an old search engine. Today’s Throwback Thursday search engine is iWon.com, circa 2001. Well, that business plan didn’t last long, iWon is not a search engine or “start page” anymore. Search Engines 'Today is Thursday July 3, 2014, and that means that it’s Throwback Thursday. There were quite a few, so I think I’ll be able to keep the tradition going for quite some time. Back in 2001, did you make iWon.com your default home page in your web browser?
    [Engineering] Stats on U.S. Manufacturing
    'By Rachel Kerstetter, PR Engineer. The Fourth of July is more than fireworks, parades, cookouts and a day off. It’s a day that we recognize our country’s independence. All of the red, white and blue the comes out leading up to Independence Day brings the topic of “Made in the USA” to mind. Did you know… Every $1 spent in manufacturing contributes $1.32 to the economy? Tweet This ]. Manufacturing supports 17.4 million U.S. That’s 1 in 6 private-sector jobs. Tweet This ]. In 2012, the average manufacturing employee made $77,505? Tweet This ]. Tweet This ].
    [Engineering] Now Offering Advanced Link Building Training
    'As a part of my commitment to folks in the Dallas/Fort Worth area to help provide more search engine optimization knowledge, I’m teaming up with Majestic SEO (I’m one of their Brand Ambassadors ), and Globe Runner (I’m a Senior SEO Strategist) to provide advanced link building training. Not every link will “count” when it comes to search engine rankings, and some links may hurt your website. link building Search Engine Optimization What types of links does Google ignore when crawling? Paid versus “natural” links.
    [Engineering] A Guide to Google My Business–Combining Search, Maps and Google+
    It’s important to get it right for search engine optimization. Google How To Infographic Search Engine Small Business Social Media Socialnomics brand marketing GMB Google My Business Google Search Google+ tips infographic Search engine optimization Small Business Marketing Small Business Social Media 'With over 1.2 billion unique users per month , Google is an amazing marketing opportunity for small business. However, with so many product offerings, getting set up on Google used to be a pain. Or, follow this introduction below. Setup. Have I verified my page?
    [Engineering] 25 On-Page SEO Keystones to ALWAYS consider
    However, search engine optimization keeps evolving, and tracking the changes is both smart and necessary. Several studies have shown that articles with a word count of 1,500 or more generally rank higher in search engine results pages. good internal link structure helps search engines crawl and rank your web pages. The <title> tag is a critical factor in search engine optimization. H1, H2, and H3 – which ideally contain keywords) matter because they tell search engines (and users) what your content is about. On-Page SEO : 25 Essential Considerations.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Engineering] Link Building: Why a Critical Component of SEO Has a Bad Rap
    Inbound links have been, and, to some degree, continue to be the one of the best ways for search engines to determine the authority and popularity of a website. In theory, if a high number of links point to a site, then numerous websites must find that page valuable, so search engines began to regard inbound links as an online vote of confidence. This strategy yielded some successful ranking results with few repercussions, and so “link building” became a term largely used for gaming the algorithm via engineering a website’s link profile. An agency conundrum.
    [Engineering] In 2014, Are Free Link Exchanges Still Acceptable?
    You’ll end up losing search engine rankings at the least, and then you’ll end up hiring someone, such as myself, to clean up the mess. The reason typically is that you want to “rank better” because links are still seen as being an important search engine ranking factor. He wants my SEO website to link to his “quality Gaming and Gambling sites” Last time I checked, SEO is not “gaming and gambling” link building Search Engine Optimization 'In 2014, is it still okay to participate in a free link exchange? Priority: Normal. link].
    [Engineering] Manufacturers: Help Your Contractors Have Online Success
    There is a search engine which homeowners, builders or building owners can use to find a contractor based on a variety of criteria, such as proximity, the kind of work they perform and the market segment in which they operate – commercial, residential or government. 'Many contractors have trouble navigating the digital scene. Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff! Guest post by Lachezar Stamatov , a regular contributor to the Work N’ Gear blog. Contractor’s Online Success Strategy: Get Listed on These 4 Websites.
  • ENGAGE  |  MONDAY, JUNE 30, 2014
    [Engineering] This Week in Content: 7 Ways Content Marketing is Like a Relay Race
    Search Engine Watch. 'If you’ve ever trained for a marathon, you know just how much work is required to ready your body for the grueling 26.2-mile trek. It takes dedication and persistence and a willingness to push forward, even when the going gets tough. Your content marketing efforts are no different. This week’s roundup will help you reach the content finish line victorious while avoiding the pitfalls or taking shortcuts—and will ensure you look good while doing it.  . Ways Content Marketing Is Like a Relay Race. Lace up for this roadmap to content marketing gold. Social Media Today.
  • BILL HARTZER  |  MONDAY, JUNE 30, 2014
    [Engineering] Google Launches Cookie Choices Website
    Google Search Engines 'I just checked the CookieChoices.org website again, and it turns out that the website is really now live. As you might recall, I was the first one to break the news that Google bought the CookieChoices.org domain name , right after the EU ruling. Then, for some reason you could use the website for Google search. Then it went away. But now, it looks like they’ve quietly launched the website with real content. The goal of Google’s CookieChoices.org is to “Helping publishers with cookie consent.” ” The website is produced by Google.
  • DANNY BROWN  |  MONDAY, JUNE 30, 2014
    [Engineering] The Future of Content Part 2: with Lisa Gerber
    Search engines are lagging when it comes to this because we’re still getting results based on who is best at SEO, not what is best for me, as a searcher. The difference is we’ll have to rely on other channels outside of search engines to get in front of audiences by building relationships with influencers and networks. 'Total. As content continues to become an ever-important staple for businesses of all shapes and sizes, I thought it’d be interesting to share some thoughts on what the future of content might look like. Content and the Lack of Originality. Total.
    [Engineering] Can You Really Be Too Thin?
    The hope is that a search engine sees the keywords etc. Nobody wants pages that are too thin, not even search engines. Web Design and Search Engine Optimization google penalties online health checkup thin content 'You know how that saying, “you can never be too rich or too thin” keeps showing up? It’s not true. You can indeed be too thin, and that is particularly true in web sites. The problem on your site is that Google looks for “thin” content and penalizes it because it isn’t all that valuable. Basically, thin content is filler.
    [Engineering] Decide Now: Pageviews Or Real Depth
    These channels are simply engines of publishing. 'It''s hard to get both. Pageviews, clicks, shares. that is the common currency of online marketing these days. Don''t kid yourself. When brands talk about engaging consumers on social media, they''re not really talking about any depth of engagement or a better way for them to build a direct relationship , or how to have more real interactions between real human beings. What they''re talking about is vanity metrics (as my friend, Avinash Kaushik calls them). Social media is no different than online advertising. Instant gratification.
    [Engineering] The Marketing Of Permission
    With that, we all know that once your email is somewhat public, there are spiders, engines and more that are crawling the intertubes to build these vast databases. 'Have you ever tried to unsubscribe from an email newsletter? don''t know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones, some are informational e-newsletters, and some of them are email communications from places like banks, mobile operators and the like). Get explicit permission. What does this mean? Gross. get it.
    [Engineering] Why Restraint Was The Key To GoPro’s Success
    In doing so, the company engineered enormous goodwill because customers truly felt that GoPro existed to give them the tool to earn social currency and inspire others by sharing the videos of their extreme activities. 'The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. Stay focused on your core audience . The miniaturized high definition cameras have allowed all manner of action sport heroes to document their most death defying feats. Allow your brand to become your customers’ platform . Celebrate user-generated content .
    [Engineering] Google Schools the PR Industry
    It’s a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases.  'A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0 update was the date-coincident drop in page views on newswire websites.  Several SEO experts opined that the reason for this drop was the proliferation of “spammy” press release content on these newswire websites. However, the statement in effect also acknowledges that there has been spammy content on their site. Online PR
    [Engineering] The Coolest Internship In Social Media
    Here''s what you''ll be doing: Working with our design and engineering team to create content-driven websites and blogs. 'We are looking for fun, intense, optimistic, and creatively obsessed social media mavens to join our team as Content Production Interns. It doesn''t matter if you are 21 or 61, we think you may have what it takes to be a miracle worker. You want perks? Check these out: See how a Top 10 Social Media Blog works from the inside out. Help our incredibly smart clients spread their message. Never have to fill out a timesheet. We won''t call you an intern. hate email.
    [Engineering] Join the Pushing Social Team
    Here''s what you''ll be doing: Working with our design and engineering team to create content-driven websites and blogs. 'We are looking for fun, intense, optimistic, and creatively obsessed social media mavens to join our team as Content Production Interns. It doesn''t matter if you are 21 or 61, we think you may have what it takes to be a miracle worker. You want perks? Check these out: See how a Top 10 Social Media Blog works from the inside out. Help our incredibly smart clients spread their message. Never have to fill out a timesheet. We won''t call you an intern. hate email.
    [Engineering] The Coolest Internship In Social Media
    Here''s what you''ll be doing: Working with our design and engineering team to create content-driven websites and blogs. 'We are looking for fun, intense, optimistic, and creatively obsessed social media mavens to join our team as Content Production Interns. It doesn''t matter if you are 21 or 61, we think you may have what it takes to be a miracle worker. You want perks? Check these out: See how a Top 10 Social Media Blog works from the inside out. Help our incredibly smart clients spread their message. Never have to fill out a timesheet. We won''t call you an intern. hate email.
    [Engineering] Intern for Pushing Social and Get Crazy Perks
    Here''s what you''ll be doing: Working with our design and engineering team to create content-driven websites and blogs. 'We are looking for fun, intense, optimistic, and creatively obsessed social media mavens to join our team as Content Production Interns. It doesn''t matter if you are 21 or 61, we think you may have what it takes to be a miracle worker. You want perks? Check these out: See how a Top 10 Social Media Blog works from the inside out. Help our incredibly smart clients spread their message. Never have to fill out a timesheet. We won''t call you an intern. hate email.
    [Engineering] Google to Remove Google Authorship Photos from Search Results
    Here’s an example of my Google Authorship photo appearing in a search result for “search engine optimization audit services” Note that my search result listing isn’t the first one. Google Search Engines 'I’ve always been a big fan of the photos that appear in the Google search results when the author of an article or blog posts has claimed their Google Authorship for that content. But now, there’s official word from John Mueller at Google that the Google Authorship photos as we know them are essentially going away. Well, absolutely not!
    [Engineering] Photo Worthy: 6 Steps to Build Your Photo Content
    'By Rachel Kerstetter, PR Engineer. Pictures are incredibly powerful marketing, PR and social media tools. Every single project that I work on for Sonnhalter’s clients involves some form of visual element… which is also one of my biggest challenges as a public relations professional. Trying to wrangle high-resolution images for a project is tough because sometimes the photo well is just not deep. In our digital age, it doesn’t make sense to not have photographs of basically everything. There is no concern regarding wasted film because everything is digital. Take a lot of photos.
    [Engineering] Should Facebook Get Into the Employee Collaboration Space?
    I’m sure they also have an extremely powerful set of analytics tools and a content recommendation engine that can make collaboration much more easy, efficient, and likely to happen within organizations. 'An article in Techcrunch yesterday says that Facebook may be working on using their platform for internal collaboration. The article isn’t conclusive in any way and doesn’t speculate as to whether any type of new product is being worked on or if the chatter is about simply using Facebook for collaboration purposes. think an argument can be made for either side. Why yes.
    [Engineering] Google Web Designer For HTML5 Sites That Work On Any Device
    Google Search Engine Technology Search Engines 'With everyone talking about responsive web design, and creating websites that will work on any device, Google Web Designer seems to be a pretty good option. have my reservations, though, when it comes to it’s SEO-friendliness. But most of that can be easily fixed. took 2 minutes. Really, only 2 minutes, to download and test out Google Web Designer on a recently-acquired domain name, Streaming Video , where I wanted to put up a real basic web page. and will get indexed. That’s the point of it.
    [Engineering] How To Start Generating Traffic On Your Blog
    'Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Matthew Barby does a good job of clearly explaining what the next step after writing that great content can be, and how to go about doing some proactive strategizing for getting your stuff in front of the folks who’d like to read it. He does mention a few tools that will cost a little bit, but most of his information is going to cost you effort instead of your cash. Learn How To Do These Simple Things. Social Media Scheduling.
    [Engineering] The ‘Perfectly Good’ Test for Product Launch Plans
    Often brands like Google make freedom of ideas part of their values but can you imagine Lamborghini putting out a super car with an engine that works only in 1st gear? 'When do you know when something is good enough to go but strong enough to represent your brand? It can feel like a tough decision. But imagine if there was a quick, easy way of knowing? Imagine if you had a framework that could help you decide your product launch plan? Welcome to the Perfectly Good Test. The decision on the right time to launch a new product or service is based on three criteria. Belief is critical.
    [Engineering] Is your website sales funnel-shaped?
    'There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. But I think most companies approach the web a little like the fable about the five blind men who were asked to describe the elephant that stood before them. The man who was by the tail, after feeling it, described an elephant like a bullwhip and so on. Lists/show what you sell/do.
  • BILL HARTZER  |  MONDAY, JUNE 23, 2014
    [Engineering] Google Calls New gTLDs Domain Endings, Offers Web Hosting
    Too bad it won’t be optimized properly, or very search engine friendly, though. 'Google is getting ready to launch Google Domains , where you can get a website, web hosting, and a website editor like Wix.com (which is very SEO-unfriendly, by the way). And, Google is pitching the purchase of a shiny, new gTLD (Top Level Domain). But, instead of calling them what they really are (gTLDs), Google describe them like this: New domain endings. Over the next few years, hundreds of new domain endings like.guru and.photography will become available. But “domain endings”?
    [Engineering] 8 Tools to Strengthen Your Blog’s Reach and Credibility
    Furthermore, it’s completely free, and when paired with hosting designed for WordPress , can be incredibly fast, which offers an excellent user experience as well as better search engine rankings. 'A quality blog should be displayed with pride on any business website, but maximizing the value and reach of your blog requires effort and a lot of know-how. Fortunately, there is no shortage of tools available to assist in the process. Once you have your blog running on WordPress, consider the following 8 tools to expand its reach and credibility. 1.     Google’s Keyword Planner. Conclusion.
  • BILL HARTZER  |  MONDAY, JUNE 23, 2014
    [Engineering] How to Post Articles on LinkedIn
    link building Search Engine Optimization Social Media 'Since there has been a lot of talk and controversy in the SEO community about guest blogging , and how guest blogging is either dead or not dead , a lot of people have been looking for other platforms where they can post their articles. Well, now there is a great new platform (site) where you can post article: LinkedIn. wrote a post today, actually my first LinkedIn published article , that explains how to publish your content on LinkedIn.
  • PROBLOGGER  |  MONDAY, JUNE 23, 2014
    [Engineering] Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business
    Skilled blogging pros, such as James Altucher , establish their authority on social networks and search engines by creating immensely authentic and valuable content, establishing strong connections with their readers. Owning your zero moment of truth inspires you to increase organic search engine click throughs by improving your ad creative writing skills. 'This is a guest contribution from Matthew Capala of SearchDecoder.com. Shark bloggers are experts in their field of choice. However, they rarely call themselves experts or gurus. Your aim should be the top of the food chain.
  • ENGAGE  |  MONDAY, JUNE 23, 2014
    [Engineering] This Week in Content: Take a Cue from ‘Game of Thrones’ In Content Marketing
    This article , from Search Engine Watch , considers the elements that are sure to contribute to a failed marketing campaign—and what your company should do to avoid them. 'If you’re a fan of HBO’s bloody, yet addictive fantasy series Game of Thrones, you know how fleeting life at the top can be. Content marketing might not be as dangerous as the battle for Westeros, but that doesn’t mean your competition isn’t out to get you. Here are a couple of ideas to help your firm keep its place on throne. Plus, how to tell when your content is crap. So your enemies don’t spit fire.
  • TWIST IMAGE  |  SUNDAY, JUNE 22, 2014
    [Engineering] Duct Tape Selling Brings Marketing, Sales And Customer Service Together
    He has authored three bestselling business books prior to the launch of Duct Tape Selling: Duct Tape Marketing , The Referral Engine and The Commitment Engine. the commitment engine. the referral engine. 'Episode #415 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It''s hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don''t believe me, check this out: Time For Digital Transformation (and read #5 on the list). blogging.
    [Engineering] The Art of Questions and Interviews for Content (Video Clips)
    Search engines can also be a great place to ask questions (Google, You Tube, Amazon, Quora, etc.). 'Lots of small business owners struggle for fresh content to publish. While “ Listen to Your Day ” is one of our favorite tips, the practice of questions and interviews can be a great way to gather content. Larry King, Charlie Rose, and Oprah have made careers out of doing just that. Here are a few clips on asking questions and what to do with them. And remember, sometimes you can be the subject of your own interview. Larry King – Interview Tips. Click Here! Click Here!
  • ENGAGE  |  FRIDAY, JUNE 20, 2014
    [Engineering] The Future of Front-End Web Development is Now
    Pages have also become more lightweight, making it easier for search engine giants like Bing and Google to crawl content more effectively and efficiently. 'The craft of building websites has come a long way since the days of using the trusty tag to lay out entire websites in browsers with no standards. Since about 2002, using cascading style sheets (CSS) has become commonplace and has made it easier to make the transition from a high-fidelity mockup in Photoshop to a working site in modern browsers such as Chrome, Firefox and Internet Explorer 11. This CSS module will be a game-changer.
    [Engineering] Maximize Blog Traffic with Top 27 SEO Plugins
    Today, I list 27 of the best search engine optimization plugins available for those looking to get more traffic to their blogs. The most complete WP on-page search engine optimization plugin to date, according to its developer. Content that appeals to search engines and readers gets blog traffic – Squirrly helps you optimize your pages to perfection. Broken links affect website navigation negatively and tell search engines that your site is neglected, which affects rankings and traffic. 'Want to maximize your blog traffic? Sure you do. Yoast WordPress SEO. Squirrly.
    [Engineering] We Have No Idea If Online Ads Work
    Can''t ads be a great engine to lead to content that will keep a consumer''s attention? The opportunity to build a sales funnel and an engine of conversion in online advertising offers brands an unparalled dating experience. 'Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The biggest threat to online advertising is treating it (or hoping it acts) like traditional advertising. This isn''t a new message.
    [Engineering] Webinars are an Option for Continued Learning
    'By Sandy Bucher, Media Engineer. Plant Engineering. If you’re interested in learning about a particular topic related to your profession, many publications, groups and associations offer webinars, or webcasts, for free or for a minimal charge, or they are included in association membership fees. Some may also be eligible for CEU credits. Webinars are usually one hour or less in length and can be accessed with a computer or mobile device. Most webinars are presented live on a particular date. You may even be able to get on a list to be notified of upcoming webinars. ELECTRICAL.
    [Engineering] Six Simple Steps to Optimize your Blog’s Video Content on YouTube
    YouTube is a widely-used search engine for videos its value shouldn’t be underestimated. 'Image va Flickr user jonsson. This is a guest contribution from Praveenkumar Mavi, of  Just2clik Blog. There are millions of videos daily uploaded onto YouTube, so it is very important to optimize your videos at their top level to get more hits and even front page ranking. To do this, we need to keep in mind a few important points: 1. The first and most important thing is keyword setup. This, of course, depends on your video content. Then assign this title to your video. Blog Promotion
    [Engineering] An Experienced View Of AdWords
    'Earlier this month, Frederick Vallaeys wrote his first post for Search Engine Journal. What You Need To Know About AdWords Quality Score From A Former Googler  is a pretty good start, and I am looking forward to his input in the months ahead. Mr Vallaeys was on the Quality Score team at Google’s AdWords division. He says: “I saw it evolve from a simple CTR algorithm to an advanced machine learning system at the core of much of Google’s financial success. He takes us on a clearly explained history trip through the stages and factors of that evolution he witnessed.
    [Engineering] Continuing Education and Training: Why it is Vital for You and Your Business’ Success
    Some of these professions include engineers, architects, attorneys, paralegals, controllers, accountants, contractors, presidents, vice presidents and beyond. 'Following is a guest post from Maggie Cook, Ecommerce Analyst at Lorman Education Services. Businesses are constantly working to stay ahead of the latest trends, techniques, law changes, regulations and developments. In a world where technology is continuously evolving, there are more and more options for business professionals to stay up-to-date in this ever-changing environment. Do you find value in continuing education?
    [Engineering] How to Name Your Private Online Community
    The name must work for SEO purposes (findable through search engines). 'This post is by Ben Martin and originally appeared on the Avectra blog. We’re working through this very issue with SEVERAL clients right now, so I thought this would be a great post to revisit! ———-. The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement. It helps the organization reinforce its brand name.
    [Engineering] Cancer Research UK And Social Apps: Using Big Data Technology
    You can use the Element Alpha you collect to trade for points and then upgrade your ship’s look and equipment (shields, weapons and engine). 'Have you wondered how you can use the latest technology to spread awareness on cancer? CRUK (Cancer Research UK) have thought this through and used big data technology to enhance research. One of the key goals for cancer charities and their members is to raise awareness about cancer and its effect on patients and their families. More and more people are using technology to achieve this, adopting new technology to spread their messages.
    [Engineering] How Often Should I Blog? (A Truth)
    Blogging for a Business is using a blog as a way to gain better position in search engines or as a way to build authority so that you business generates leads which lead to transactions and long-term relationships with customers. 'The question, “How Often Should I Blog?” ” comes up daily. There is a large variety of answers – many of which are good answers, even though they’re different. Blogging as a Business and Blogging for a Business. Each can be, and often are quite different. The business goal of the site is to generate revenue. At least. A Truth) !
    [Engineering] Social Media News Ticker: Embed Tweets Within Tweets on Twitter, Instagram Expands Ads Outside U.S.
    LinkedIn upgrades its search engine and ditches an array of open source extensions – last week LinkedIn announced the launch of new search engine infrastructure, called Galene, that will improve search results and problems with maintenance (GigaOM). 'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook. Facebook 11.0 Twitter. LinkedIn. YouTube. Instagram. back in November (BBC). Any social media updates that we missed? Let us know in the comments below.
    [Engineering] SEO for Business: Mix Of Ingredients to Add to The Cauldron
    It makes sense to ‘play ball’ according to Google’s rules, the world’s most-dominant search engine. Content is king,’ is a popular mantra of modern search engine optimization specialists; it makes sense. The number and nature of incoming and outgoing links matter regarding search engine placement and related authority. As referred above regarding particular devices, search engine placement and associated online engagement means nothing if consumers are not landing on company pages, grow interested, and ultimately purchase associated goods and services. Pay-per-Click.
    [Engineering] These Two Data Points Demonstrate What's So Wrong With Marketing Today
    Digital is an amazing engine as a branding vehicle for the marketers. 'You will have to read this twice. It''s that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. was so depressed after the reading the title of the news item alone, that I could hardly continue with the rest of piece. But, I pushed on with it. did it for you. That''s what I do. I''m a giver. Maybe a little bit of a gluten for punishment as well (I''m probably that too). and that''s not legal). Really? Really?
    [Engineering] 7 Reasons Why Copywriters Must Be Shameless
    Industries change, products evolve, and search engines change their minds about what they like. 'Image source. Writing well is hard, and being a good copywriter presents its own set of challenges. Writers must take several elements into consideration when creating content, from tone of voice to grammar and formatting, and professional copywriters face the added challenge of turning on a dime. As a copywriter, you might write a topical blog post one day and evergreen website content the next, and you must be able to switch from one style to the other with ease. Do it. Don’t copy them.
    [Engineering] Google’s CookieChoices.Org Search Engine Now 404
    CookieChoices.org , the search engine (a version of Google) that Google registered and then put live for a few days is now gone. RT @bhartzer : Google's [link] search engine is now LIVE [link]. Domain Names Google Search Engines 'Well, I didn’t expect that. Or maybe I did? Back in mid May, right after the European ruling came down related to the “right to remove” your details from Google, a mysterious domain name called CookieChoices.org was registered. The whois record showed that it was, in fact, owned by Google and pointed to their name servers.
    [Engineering] How Often Should You Write a Blog Post?
    Both are key to your site’s online visibility and success, especially when it comes to search engine rankings. always post a blog post–and then socialize it to get it crawled quickly by the search engines. It all comes down to the topic, though, and for my personal blog that’s why I have opened it up to social media, domain names, and search engine optimization topics. 'Image courtesy of hywards / FreeDigitalPhotos.net. blog is a good way to regular add content on your website and start engaging with your website visitors. Well, is that really a bad thing?
    [Engineering] Now Might Be the Time to Switch from Internet Explorer
    These include online syncing and storage, easy screen capture and video downloads, and heightened compatibility due to tapping into both Chrome’s and Internet Explorer’s rendering engines. 'If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues. Just recently, for instance,  USA Today   reported  that Microsoft issued a security upgrade for Internet Explorer. Opera.
    [Engineering] How to Get Your Business on Google’s Map
    Google How To Search Engine Socialnomics Google+ for businesses 'There are  many reasons  to set up a Google+ Page for your business. And if the majority of your business is driven by your location, then not having one is equivalent to business suicide. For many years, Google has been doing the hard work of mapping the globe for the benefit of its users. Its mapping capabilities are arguably the backbone of its wide array of services. Therefore, it is crucially important for a business to be represented most accurately on those maps. Step One. Step Two. Step Three. Step Four. Step Five.
    [Engineering] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Events Facebook Search Engine Optimization (SEO) Social Media Marketing aimClear Google authorship Grant Tilus Joe Warner Katy Katz Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez open graph tags Quicken Loans Regis Hadiaris Reputation Management Search Influence SEO the knowledge graph Twitter Will Scott Zenith Social Media Marketing Conference Start with research: is your goal achievable? What’s the best way to accomplish it?
    [Engineering] 5-Step Process For Finding Your Perfect Content Marketing Partners
    It’s always better to get backlinks from websites that have more authority as they’re more credible in the eyes of the search engines and they have larger audiences. 'Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself. What you may often neglect is the awesome opportunity to boost your audience size even more by working with content marketing partners. Take notes.
  • ENGAGE  |  MONDAY, JUNE 9, 2014
    [Engineering] This Week in Content: What the Real ‘Mad Men’ Can Teach Us About Content Marketing, Why Consumers Un-Follow Brands
    An article posted on Search Engine Journal debates whether content marketing will stand the test of time. Read the full article on  Search Engine Journal. 'Take the good with the bad. In this week’s roundup, we consider what a hit TV series can teach us about content marketing and confront critics who question whether our approach has staying power with brands. What the Real ‘Mad Men’ Can Teach Us About Content Marketing. Stunning visuals, creative pitches and clever copywriting are important. But the best campaigns are rooted in good old-fashioned research. Read on to find out.
    [Engineering] How Your Business Can Make the Most Out of Google Updates
    Search Engine Optimisation (SEO), when executed well, can reap significant results for an online business.  It can boost search engine rankings and increase targeted website traffic, resulting in more sales leads and paying customers. If you have plans to implement an SEO campaign, it pays to be aware of the latest Google updates to ensure that you adapt your online business as required in order to boost your search engine rankings and avoid being penalised. The Search Engine Landscape is Changing. So, for example, “Where can I find …?” Or “How to ….?” General
    [Engineering] Remember The Robot When Moving Content
    Search engines crawl through mind-boggling amounts of bits and bytes while using arcane algorithms to prioritize what they find. Web Design and Search Engine Optimization content migration search engines site moves website design and development 'According to Google’s Webmaster Central Blog, “few topics confuse and scare webmasters more than site moves,” so they wrote a post on Making Site Moves Easier. It’s pretty helpful, with links to specific ways to move several categories of content migration. Two Ways Your Site Is Read.
    [Engineering] Usefulness Is Just a Baseline
    There is much more competition thanks to mobile phones (see the full report), and as a result, content needs to be better engineered to distinguish itself. 'A butterfly uses its wings to fly and find food as well as escape from danger. The wings are very useful, but it doesn’t stop there. The presentation of the wing extends beyond baseline utility to serve as a visual Darwinistic survival tool. Wings are unique from species to species, providing a means to camouflage the butterfly from various environmental predators. Yet, it’s not enough. Usefulness is just a baseline.
    [Engineering] Six Links Worthy Of Your Attention #207
    How to Rank Well in Amazon, the US''s Largest Product Search Engine - Moz. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Since the dawn of the Internet, people have been making treasure hunts. Alternate reality Games like, I Love Bees , took it to a whole new level. What happens when a treasure hunt is a test, or a recruiting tool? How do you know if it''s just a game? With shades of The Magus , we can''t know if it''s a game or reality. Jeff Kinkle started following the threads of an online puzzle and.
  • TWIST IMAGE  |  FRIDAY, JUNE 6, 2014
    [Engineering] Frayed Emotions When It Comes To Brands
    It''s not like the old days when the advertising was a hype engine for a lemon of a product. 'Are we at the end of brand loyalty? First, let''s be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They''re going to continue to work. If a consumer is already shopping with you and you''re doing you''re best to encourage them to keep shopping with you through rewards and relevant offers, you''re going to see that basket bump in a more positive direction. Is that a myth? How many brand do you love. really, really love? " Are brands really to blame?
    [Engineering] Google’s CookieChoices.Org Is Now Live
    Well, now I have discovered today that it looks like there is a version of Google’s search engine on CookieChoices.org. Currently, several of the links (like the links to the “sign in” doesn’t work), but most of the Google search engine is there. Google Search Engines 'Back on May 16, 2014, I wrote about Google registering the domain name CookieChoices.org. There are links to Gmail, images, and soforth. But, I can verify that the site is hosted on Google’s IP address and on Google’s name servers.
    [Engineering] Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks
    The average millennial checks their smartphone about 45 times a day, and is 56% more likely to find brand content on social networks than on search engines or other online news feeds, according to SDL’s global study. Email and search engines, once popular, remain as a last resort for content discovery. 'The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 255 million monthly active users. via  VentureBeat. via  TechCrunch. via  The Next Web.
    [Engineering] 50 Inspiring Tech Savvy Leaders Over 50
    CMO @Lattice_Engines. Small business marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine and The Commitment Engine. 'You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young. Beth Kanter. kanter.
    [Engineering] 15 Reasons You Should Claim Your Google Authorship Markup
    Increased Click-through Rate in Search Engine Results Pages. Standing out is almost always a good thing — especially in the search engine results pages (SERPs). So, even if search engine users don’t click on your listing, they still see your logo and are exposed to your branding. 'Google Authorship is a unique markup that allows you to connect your Google+ account with your blog posts and website. When you have Google Authorship enabled, your Google+ profile picture appears alongside your website link in Google’s search results. Here are 15 reasons why.
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