• VIPER CHILL  |  TUESDAY, SEPTEMBER 27, 2016
    [Engineering] 13 Advanced Link Building Strategies You (Probably) Haven’t Used
    ” In that case you need to find similar articles to the one you are looking to promote, and then find the people who shared them on Twitter via their search engine. Wikihow is a website which receives an estimated 86% of it’s traffic from search engines, according to SimilarWeb. Copyblogger has long been one of the most authoritative blogs on copywriting and content marketing. While they used to reveal their most popular blog posts in their sidebar (sorted by most comments) it seems that is no longer the case. But what if it was? What does correspond to links?
  • BUFFER SOCIAL  |  TUESDAY, SEPTEMBER 27, 2016
    [Engineering] A Playbook for Becoming a Thought Leader on Social Media [SSM006]
    ’ “Screenshot awesomeness – You take a picture with your phone or a screenshot with your computer when all of the little good things happen along the way on social media. I put those into a folder on my desktop and it’s called the ‘portfolio of awesomeness’ “Google was the 27th search engine. There were 26th other search engines that came before Google. The path to becoming a thought leader on social media is one that is not always clearly defined. We’d love to share some tips on how that may be possible. Google Play. Stitcher.
  • SOCIALMEDIA.BIZ  |  TUESDAY, SEPTEMBER 27, 2016
    [Engineering] Harambe Live: Secrets to blowing up your company’s social channels
    JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. Harambe, the Cincinnati Zoo gorilla that became the biggest Internet meme of 2016, is now the subject of a tribute and viral marketing event. Kickstarter campaign aims to create world’s biggest ‘gorilla marketing’ event. This is the third of a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see: 10 rules of branding for your startup or small biz. Essential viral marketing tools. Register here.). 447751695005.
  • UNMETRIC  |  MONDAY, SEPTEMBER 26, 2016
    [Engineering] How Do Smartphone Brands in the Philippines Get Engagement on Social Media?
    Especially when your company has already spent so much on creating the perfect video, or engineering an amazing new product, you need people to know about it. It will be hard to think of a time when not everybody had easy access to a phone. Even though most of us witnessed the key moments that led up to smartphones becoming commonplace (like the time everyone got their first mobile phones that could withstand even kryptonite), it is very hard to think of a time when IM wasn’t a thing. If so, this analysis of the smartphone brands is for you. Samsung Mobile Philippines had the most Fans.
  • IGNITE SOCIAL MEDIA  |  MONDAY, SEPTEMBER 26, 2016
    [Engineering] Social CRM: Tools That Can Help You Know Your Audience Better
    If you have a customer’s email address, entering it into Google’s search engine may provide you with some of the information that you need (while saving money) but the process can be long and painful depending on how illusive your customers want to be and how long your email list is. They also have a people search engine that can be utilized similar to the manual Google search, which, let’s be honest, you are going to go type your name in after reading this post. I may have gotten overly geeked trying to compare their search versus Google when typing in my name.
  • JANET FOUTS  |  MONDAY, SEPTEMBER 26, 2016
    [Engineering] Guaranteed Traffic?
    There is no easy way to shoot to the top of the search engines and stay there generating tons of inbound traffic. But it CAN be done! social business Seo
  • SOCIALMEDIA.BIZ  |  MONDAY, SEPTEMBER 26, 2016
    [Engineering] Essential viral marketing tools
    JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. Hillary Clinton’s “Between 2 Ferns” interview got 9.2 million downloads in its first four days and is one of the top viral videos on Ruzzit.com this week. This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see: 10 rules of branding for your startup or small biz. Welcome to the Internet is a Facebook page that scrapes the Web for brand memes, enhancing your likelihood of getting shares. With 2.6
  • PROBLOGGER  |  MONDAY, SEPTEMBER 26, 2016
    [Engineering] PB154: How to Grow Your Blogging Income
    If you have too many ads on a page, Google also penalizes you from a search engine optimization point of view as well. Grow Your Blogging Income. Today, I am going to continue on from episode 153 where I outlined a timeline of how I added different income streams over time. . felt like there was a little more I could say about diversifying your income in that way and growing your income. think there are some principles that you can pull out of the story. hope that you find these observations and words of encouragement helpful. Further Resources on How to Grow Your Blogging Income.
  • PROBLOGGER  |  FRIDAY, SEPTEMBER 23, 2016
    [Engineering] Reading Roundup: What’s New in Blogging Lately?
    Google to Penalise Widget Link Tactics | Search Engine Roundtable. Do you feel like there is so much change afoot this year? totally do! And I think this week’s picks really reflect that. There is an undercurrent of taking risks and moving forward. My kind of undercurrent. I’d love to hear what changes you’re making, if you’re starting a blog , revamping a current one, branching out into online business or something else? I’m also keen to hear your input into our community discussion on what social platforms everyone uses and why. Super helpful.
  • SPIN SUCKS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Engineering] Top Free Content Marketing Tools for Beginners
    Communication Content Basecamp buzzsumo content creation campaign content marketing tools content writing and promotion are essential elements for your marketing campaign develop an SEO strategy edit flow HubSpot Blog Topic Generator infographics key purpose of content marketing is customer action make content attractive to Google Piktochart portent Portent content idea generator proven effectiveness of infographics QuotesCover search engine optimization searchmetrics SEOTo be successful at content marketing, you need to the right tools.
  • SOCIALTIMES TWITTER  |  TUESDAY, SEPTEMBER 20, 2016
    [Engineering] Twitter Shuts Down Indian Engineering Operations, Lays Off ‘Fewer Than 20’
    Twitter confirmed that it is shuttering its engineering operations in Bangalore, India, but the number of layoffs is not as drastic as some reports  suggested. The social network confirmed the move to Ingrid Lunden  of TechCrunch , with a spokesperson telling her: As part of our normal business review, we have decided to stop the global engineering work at the Bangalore development center. Lunden pointed out that Twitter still maintains offices in Delhi, Mumbai and Bangalore, and that only the engineering team in the latter was affected.
  • UNMETRIC  |  TUESDAY, SEPTEMBER 20, 2016
    [Engineering] Cross-channel Social Media Reporting in 5 minutes or less
    Unmetric Analyze has always had a strong reporting engine. Hey social media analyst, we’re sorry, but all those hours you put into creating that perfect report, you could’ve done it in 5 minutes. You could download a comprehensive performance report for any time period at the click of a button. You could even download a comparison report where you see how you performed in contrast to competitors. We just took it to the next level and built the capability to pull a cross-channel report in a matter of seconds. Tweet this. You can view a sample report here.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 19, 2016
    [Engineering] How to Pitch Yourself to Be a Podcast Guest
    You have some tools at your disposal: Just type “podcasts about weddings” into your favorite search engine and see what comes up. This is a search engine that focuses on, you guessed it, podcasts. This is a guest contribution from  Michelle Kulas  of  PodcastMotor. If you’ve been blogging for any length of time, you may have had daydreams about achieving fame, fortune and glory through your blog. At the very least, you’ve probably been hopeful that you’d reach your target readers and maybe make some money by selling a product or service that you talk about in your blog.
  • PROBLOGGER  |  MONDAY, SEPTEMBER 19, 2016
    [Engineering] PB152: Challenge – Create a Piece of Embedded Content for Your Blog
    People typing into iTunes search terms and using iTunes as a search engine, that was a nice reminder to me. One of the side benefits of that is that it can help with search engine optimization as well. Embedded Content Challenge. Today, I want to give you a challenge to create a certain type of content. This is in the vein of our blogging groove challenge which we did about six weeks ago. I’ve just returned from the ProBlogger Event, and I am inspired. hope to do one challenge a month. The new challenge is to create a piece of content that features embeddable content.
  • SOCIALMEDIA.BIZ  |  MONDAY, SEPTEMBER 19, 2016
    [Engineering] 10 rules of branding for your startup or small biz
    ” JD Lasica , founder of Socialmedia.biz, is now co-founder of the cruise discovery engine Cruiseable. Vincent Dignan at his “Growth Hack Your Sales” workshop in San Francisco (photo by JD Lasica). The event, called “Growth Hack Your Sales & Personal Branding!” ” and held at Galvanize in San Francisco’s SoMa, drew about 70 attendees. Vincent, who’s young enough to pass for a teenager (and may well be for all I know), is constantly online and his writings have garnered more than 150 million page views and 50 million visitors.
  • SPROUT SOCIAL  |  THURSDAY, SEPTEMBER 15, 2016
    [Engineering] Summer Engineering Internships at Sprout
    What’s it like to spend the summer as an intern on Sprout Social’s engineering team? From day one, engineering interns at Sprout are part of the team. Each intern joins an engineering squad (Mobile, Publishing, Reporting or Infrastructure ) and spends their summer working with full-time engineers on features that impact more than 17,000 customers around the world. Interns are also matched with a mentor, typically a senior engineer, with expertise in their areas of interests. Sprout EngineeringIntern Projects at Sprout. Mentoring at Sprout.
  • SIMPLY MEASURED  |  THURSDAY, SEPTEMBER 15, 2016
    [Engineering] The Difference Between Listening, Analyzing, and Attributing on Social
    The distinction might seem blurry and vague at first, but these are actually three distinct “data levers,” if you will, that your brand should be pulling to make its social engine whir — and they all provide different assets. What is the difference between listening, analyzing, and attributing in the world of social marketing? You’re Doing Social Wrong Download. In more detail: Listening. Listening allows you to answer the following questions: What are people saying about my brand? . Themes   that can expose purchase intent and preferences for product “flavors”.
  • BUFFER SOCIAL  |  THURSDAY, SEPTEMBER 15, 2016
    [Engineering] How the Very Best Content Curation Is Done on Social Media [SSM002]
    You know, if you told me tomorrow, “Hey, Rand, you need to start writing about electrical engineering, I would say, ‘Okay, give me a year to learn and spend a bunch of time in there, and then I bet I’d be good at it.’ What are some of the accounts you love to follow on social media? For us, Moz’s Rand Fishkin and his enjoyable, educational Twitter feed is right near the top. Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. How does he go about his content curation? Share on social.”
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Engineering] Facebook Live Coming to Desktops, Laptops
    Danny Goodwin  of Search Engine Journal  shared this video (embedded below) from Facebook user Delilah Taylor , in which a Live Video option appeared in her status update composer while accessing the social network via desktop. Facebook Web Video bloggers Cameras Comments Danny Goodwin Delilah Taylor Desktops Do-It-Yourself Facebook Live Google Hangouts Journalists laptops Live Videos Livestreaming Media Search Engine Journal Status Updates Video Bloggers Videos VloggersFacebook confirmed that it has begun rolling out Facebook Live  via desktop and laptop computers.
  • KIKOLANI  |  TUESDAY, SEPTEMBER 13, 2016
    [Engineering] The Most Important SEO Metrics For Backlinks Analysis
    Search Engine Optimization is strongly influenced by the quality of your site’s backlinks and will continue to be for the coming years. Traffic received from search engines. More importantly, you can see what percentage of that traffic comes from search engines, making it easy to know approximately how many organic visits they get in total. Out of all those visits, 69% of them come from search engines. The site below doesn’t have many backlinks, and even worst, it gets 0 visits from search engines. Even so, not all backlinks are good for SEO. Backlink status.
  • BUFFER SOCIAL  |  TUESDAY, SEPTEMBER 13, 2016
    [Engineering] How to Create a YouTube Channel to Make the Most of YouTube’s Billion-User Network
    It’s indexed by search engines and can also be featured across YouTube in suggested channel categories. YouTube, the Google-owned video network, boasts over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views. On mobile alone, YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the U.S. What’s amazing, though, is that only 9% of small businesses  in the U.S. So why aren’t businesses investing in YouTube? How to create a YouTube channel.
  • WRITTENT BLOG  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Engineering] 5 Copywriting Techniques That Affect SEO
    It’s easy to make the mistake of thinking copywriting and search engine optimization (SEO) are two separate things. SEO is for search engines; it’s about appealing to their algorithms. When we think of SEO, we think of keyword research and content length, but search engine algorithms have evolved. Search engines care more about your content’s authority. This practice will enhance readability and make your content more natural and compelling, which both readers and search engines like. Plus, search engines have gotten smarter. Write for the User First.
  • SOCIALMEDIA.BIZ  |  TUESDAY, SEPTEMBER 6, 2016
    [Engineering] 5 best growth marketing strategies for B2B
    As outlined in this Forbes article , B2B (business to business) companies cannot grow if their marketing organizations do not experience the same, which means that marketing became the growth engine for the entire industry. Image by TopRank Marketing / Creative Commons BY. Post by Michael Gorman. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B 2B marketing continues on its torrid pace: The sector grew by 17 percent last year and continues to attract new businesses and customers. Targeted content marketing. Email marketing. LinkedIn.
  • PEG FITZPATRICK  |  TUESDAY, SEPTEMBER 6, 2016
    [Engineering] 5 Solid Marketing Ideas To Help You Get Scrappy Like A Pro
    “To get our social media and content marketing efforts in gear, we have to create a sustainable engine capable of producing engaging content and conversations on an ongoing basis. Building an engine powered by questions can help you create the marketing you need to arrive at your destination and accomplish your goals effectively and efficiently while informing, educating, and entertaining your customers.” We all need to work smarter, not harder on our marketing, right? I’m going to share five solid marketing ideas to help you “Get Scrappy” like a pro.
  • WRITTENT BLOG  |  TUESDAY, SEPTEMBER 6, 2016
    [Engineering] Survey of 100 Inbound Marketers: 73% Say Their #1 Blog Metric Is…
    Only very small minorities say their #1 metric for single blog posts is “CTR from search engines” (1%), “visitors per day” (1%), “exit rate” (1%), “scroll” (1%), or “clicks in content” (1%). Want to learn what 73% of inbound marketers say their #1 metric is? Or do you want to find out if you fall into the same categories as a typical inbound marketer? Well, you’re in the right place. So, we decided to find 100 inbound marketers and ask them the same 5 simple questions. Check out the results below! Key Findings and Analysis. Analysis: Most inbound marketers create content. Thank you!
  • DEVUMI  |  MONDAY, SEPTEMBER 5, 2016
    [Engineering] The Implications of Voice Search on Video Marketing and SEO
    This new approach to the traditional internet search can have a huge influence over the amount of times a site comes up in search engine results, and the volume of search traffic directed towards it. Voice search is a quickly expanding area of mobile technology. The adaptability and upward mobility of this phenomenon shows no […]. The post The Implications of Voice Search on Video Marketing and SEO appeared first on Devumi.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 2, 2016
    [Engineering] The Spin Sucks Inquisition: Aaron Friedman
    FollowFriday follow Social Media five blocks israel mobile website pop-up ads search engine optimization SEOOn this week's Spin Sucks Inquisition, we welcome Aaron Friedman. Aaron is the director of innovation at Five Blocks, a cyclist, a dad, and a really smart guy. Check him out! The post The Spin Sucks Inquisition: Aaron Friedman appeared first on Spin Sucks. Related Stories The Spin Sucks Inquisition: Jon-Mikel Bailey The Spin Sucks Inquisition: Liz Reusswig The Spin Sucks Inquisition: Travis Peterson.
  • SOCIALTIMES TWITTER  |  THURSDAY, SEPTEMBER 1, 2016
    [Engineering] Twitter Developer, Platform Relations Lead Prashant Sridharan Joins Segment
    His hiring follows the additions earlier this year of vp of partnerships Rick Armbrust (formerly of Facebook) and two ex- Dropbox  executives, vp of success Zhenya Loginov and vp of engineering Thomas “Tido” Carriero. Another Twitter executive has moved on , as senior director of developer and platform relations Prashant Sridharan  has joined Segment. Sridharan will serve as vice president of marketing at the customer data platform, overseeing marketing operations including enterprise growth, developer evangelism, product education and customer engagement. Image courtesy of Shutterstock.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, SEPTEMBER 1, 2016
    [Engineering] Facebook Develops Custom 360-Degree Video Stabilization Technology
    Other announcements by the social network at @Scale included the open-sourcing  of its Zstandard compression algorithm and the deployment of its MyRocks next-generation MySQL  storage engine based on RocksDB. Data compression expert Yann Collet and software engineer Chip Turner provided a detailed, thorough explanation of Zstandard in a blog post , also offering this glimpse at future plans for the compression algorithm: While we have hit 1.0 Some applications need these features, and they will allow MyRocks to become an all-purpose storage engine.
  • KIKOLANI  |  THURSDAY, SEPTEMBER 1, 2016
    [Engineering] Why You Should Be Repurposing Your Blog Content
    Done successfully, your website may rank higher for those targeted keywords in search engine results. Multiple articles on a similar topic not only gives your site more authority in the eyes of search engines, but also establishes authority in your industry. A major part of your content strategy probably consists of brainstorming new topics for blog articles, getting them written, and organizing them on an editorial calendar. However, you can protect your old content from this dismal fate by repurposing it. Advantages of Repurposing Content. Why bother repurposing blog content?
  • SIMPLY MEASURED  |  TUESDAY, AUGUST 30, 2016
    [Engineering] The ROI of Knowing Your Social ROI
    Kelly Byrd, PR Engineer at AirPR, sees social ROI not just as a “proving” function, but also as the differentiating factor for ambitious, forward-thinking brands: Proving social ROI is important because, without measurement and analysis of content and communications that tie you to the business, you cannot validate or expand. “Social ROI” is the buzz term on every social marketer’s lips these days, but what does it actually mean, and why is it important? In other words, what’s the ROI of knowing your social ROI? The truth is, ROI = impact. Basic:  Justifying Your Existence.
  • KIKOLANI  |  TUESDAY, AUGUST 30, 2016
    [Engineering] 7 mistakes to avoid in personal branding and building authority
    started doing search engine optimization back in 1995 when it was much easier. Focusing on search engine optimization and social media too much. have been doing search engine optimization for over 20 years and I can tell you that no matter how good you are at selecting keywords and crafting them into your content, it is no longer enough to generate a volume of traffic in isolation. There are plenty of stories of bloggers who really didn’t even understand search engine optimization or a significant amount of social media when they became famous blogging. Donald Trump.
  • AUDIENSE  |  TUESDAY, AUGUST 30, 2016
    [Engineering] Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola
    NHS and Engine is calling on people to give blood with #MissingType. Summer mode is still on and we can feel it in the social trends , such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. Also, what if we tell you that Little Mix performed in a McDonald’s? Keep reading to find out more! Summer gets yummy with KFC. KFC ’ s marketing team seems to have become crazy as they’ve launched a sunscreen with fried chicken perfume. https://t.co/fdqaJWcnpY. fdqaJWcnpY.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 29, 2016
    [Engineering] Content Marketing, Social Advertising, and SEO: Which Is Most Important?
    Google got wise and implemented a series of algorithm changes to not only combat these “black hat” tactics, but also to improve the search engine’s performance by thinking about how and why people search. It all comes down to whether or not you’re thinking of SEO in terms of Google and other search engines like Bing (which would make sense; SEO stands for “search engine optimization”), or if you are thinking about SEO in terms of social media channels as search engines. That’s because social sites themselves are search engines. Really, really good.
  • PROBLOGGER  |  MONDAY, AUGUST 29, 2016
    [Engineering] Yoast: Your Complete WordPress SEO Toolkit
    Search Engine OptimizationBy ProBlogger SEO Expert Jim Stewart of StewArt Media. Driving your WordPress website toward a higher Google ranking involves constant tweaking, which can mean hours of detailed work. Enter Yoast SEO: the one WordPress plugin that can optimise your entire site. This comprehensive tool is the most complete SEO plugin available for WordPress, with the ability to streamline your site to increase your click through rate and ranking. You’ll have the power to make real, effective changes to your site that gives positive results. Setting Up Yoast SEO.
  • IGNITE SOCIAL MEDIA  |  MONDAY, AUGUST 29, 2016
    [Engineering] You’re Too Old for Facebook’s New App | Social You Should Know
    The new app , designed by a 19-year-old Facebook engineer , creates a profile for each user by asking them to shoot videos of their happy face, best friend, etc. Facebook this week introduced Lifestage, a new app only available to people in the “high school” life stage. I’ll discuss that, plus improvements that make Facebook video ads much easier and Twitter notifications much cleaner, in this week’s Social You Should Know. Lifestage is Facebook’s New High School Only App. If you’re 22 or older, you can download Lifestage, but you’ll be blocked from seeing any content. Will it take off?
  • PROBLOGGER  |  MONDAY, AUGUST 29, 2016
    [Engineering] PB149: Series of Blog Posts vs Long Blog Posts – Which is Better?
    On a search engine optimization perspective, I think there is an advantage of series of posts sometimes as well. Other advantages of a series of posts, lots of interconnected posts can, some people argue, help with search engine optimization. Search engines tend to like links, they tend to like websites that are interlinked, lots of internal inks from one page to another can help Google to rank your site. The Pros and Cons of Long Posts. Today, we have a question from Emma Cameron. . “Hi Darren, I love your podcast! In Today’s Episode the Pros and Cons of Long Posts.
  • PROBLOGGER  |  MONDAY, AUGUST 29, 2016
    [Engineering] PB149: Series of Blog Posts vs Long Blog Posts – Which is Better?
    On a search engine optimization perspective, I think there is an advantage of series of posts sometimes as well. Other advantages of a series of posts, lots of interconnected posts can, some people argue, help with search engine optimization. Search engines tend to like links, they tend to like websites that are interlinked, lots of internal inks from one page to another can help Google to rank your site. The Pros and Cons of Long Posts. Today, we have a question from Emma Cameron. . “Hi Darren, I love your podcast! In Today’s Episode the Pros and Cons of Long Posts.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Engineering] The Best Money You’ll Ever Spend on SEO, Social, and Content
    Blog Content Marketing Digital Marketing Marketing Strategy Social Media Marketing advice blogging Business content marketing digital marketing marketing marketing strategy search engine optimization seo social social communications social media tipsYou may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for?
  • TWIST IMAGE  |  FRIDAY, AUGUST 26, 2016
    [Engineering] Six Links Worthy Of Your Attention #323
    Genetic Engineering Will Change Everything Forever - CRISPR - Kurzgesagt - In A Nutshell. genetic engineering. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . The YouTube channel Kurzgesagt - In a Nutshell is remarkable. It's Patreon -backed, full of fascinating, articulate videos that explain a concept clearly and succinctly. The videos are full of easter eggs and little jokes. That's half this link: a great educational resource. Crazy. crisp.
  • SOCIAL MEDIA MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Engineering] Why PPC is the best Online Marketing Channel for Businesses?
    Search engine optimization is a long term process and it cannot be ideal for newcomers, since the results may take months to years. Experts say that there are only two most effective online marketing channels that generate the highest return on investment for any business. These two channels are: pay per click (PPC) and email marketing. Between the two, PPC is even more preferable due to faster results. PPC opens up new revenue channels and brings in more profits so fast that ROI has become the topmost reason behind the popularity of this marketing channel. They want quick results.
  • AUDIENSE  |  THURSDAY, AUGUST 25, 2016
    [Engineering] [Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped
    He was getting upset with some of our engineers, saying they didn’t understand him, then there was turbulence, and it was quite a scary moment. Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3 FC1j6XWB7f pic.twitter.com/LvH3RuD45q. https://t.co/e585wxFdMU.
  • AUDIENSE  |  THURSDAY, AUGUST 25, 2016
    [Engineering] [Interview] The Story Of The World’s First Global Flight Without Fuel, And How Social Media Helped
    He was getting upset with some of our engineers, saying they didn’t understand him, then there was turbulence, and it was quite a scary moment. Please stow all bags beneath your seat and put your drinks tray up. Your exits are here, here, and here, now please fasten your seatbelts as we fly into the social stratosphere with the Solar Impulse team… After over 24,000 miles of flying, on July 26th the Solar Impulse aircraft landed in Abu Dhabi having travelled the whole way around the planet without using any fuel. He had budgeted 2.3 FC1j6XWB7f pic.twitter.com/LvH3RuD45q. https://t.co/e585wxFdMU.
  • RAZOR SOCIAL  |  THURSDAY, AUGUST 25, 2016
    [Engineering] 10 Tips to Optimize Your Presence on Pinterest
    Pinterest is an influential visual search engine… and, as such, this means you can optimize it for your own gain. That means you need to give Pinterest all the right information so that you crop up as high as you can in their search engine results. They don’t only help Pinners see what your board is about, but they also improve your visibility in search engines. Spend some time putting in words related to your content into the Pinterest search engine to see which results come up and the suggestions it gives you. It’s hard to deny the power of Pinterest. Use that.
  • BUFFER SOCIAL  |  WEDNESDAY, AUGUST 24, 2016
    [Engineering] There’s No Perfect Headline: Why We Need to Write Multiple Headlines for Every Article
    It’s important to think about all the various places people may discover your content: search engines, Facebook, Twitter, your homepage, etc. Keep in mind that search engines may choose to display a different title than what you provide in your HTML. Most people don’t read content online. In fact, eight out of ten people will only read the headline. For content writers, that fact is alarming. Not anymore, anyway. The evolution of social media and search has also complicated the playing field. Let’s dive in. What makes an irresistible headline. On Google: .
  • SPROUT SOCIAL  |  TUESDAY, AUGUST 23, 2016
    [Engineering] An Introduction to Social Media for Business
    While search engine optimization is usually the first thing that comes to mind when it comes to traffic generation, social media can be just as effective. Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. 89% of 18-29 year-olds are active on social media.
  • SOCIAL MEDIA MARKETING  |  MONDAY, AUGUST 22, 2016
    [Engineering] PPC vs SEO
    PPC (pay per click) and SEO (search engine optimization) are two major channels which made up the search marketing. With SEO, the visitor can see any page the search engine has in its index. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel. You can buy it with PPC.
  • SOCIAL MEDIA MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Engineering] PPC vs SEO
    PPC (pay per click) and SEO ( search engine optimization ) are two major channels which made up the search marketing. With SEO, the visitor can see any page the search engine has in its index. Both channels have their own advantages and disadvantages that need to be considered before committing resources and time to either approach. Advantages of Google AdWords over SEO Minimal Impact: SEO often involves website design changes, and these changes can be important while in PPC websites do not have to make layout or design changes in order to use this channel.
  • WAXING UNLYRICAL  |  FRIDAY, AUGUST 19, 2016
    [Engineering] 3 Keys to Layering Content Effectively
    Respondents reported finding relevant content through search engines significantly more than they did two years ago: 79% v. And in terms of where they go to find this content – search engines were at 79%, and Facebook was at 76%. I was reading a recent HubSpot report on how people interact with content  (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). think the data are fairly decent, since they say they fielded their survey via SSI. PER WEEK.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, AUGUST 18, 2016
    [Engineering] Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
    In a June Newsroom post , engineer Lars Backstrom  made it pretty clear that Facebook is aware the changes will disrupt businesses. Facebook’s numerous changes to its algorithm  have many marketers scratching their heads. With the social network changing the content users see every few months, every business is scrambling to keep up. Before we talk about paid ads, let’s talk about native reach. Facebook’s stated goal is to please users by showing them what they most want to see. So, you get more reach if you generate more reach–got it. Possibly.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, AUGUST 18, 2016
    [Engineering] Social Media Content: Quality > Quantity
    Posting social media content simply for the sake of posting will likely be a waste of energy and can actually do more harm than good, especially to your search engine optimization (SEO) results. It’s well known that driving traffic, leads and revenue can simply boil down to the social media content your brand deploys to the digital world. But, only if it’s good content. And, as with most things in life, quality trumps quantity and more isn’t always better. All of your content should ladder up to your brands overall objective. Step 2: Establish Starts, Stops and Keeps. So, let’s review.
  • UNMETRIC  |  WEDNESDAY, AUGUST 17, 2016
    [Engineering] Discover Content Ideas for Indian Holidays and Events
    Here's a peek into how easy ideating your Onam campaign is going to be: Discover’s data-driven content ideation search engine helps you find relevant pieces of brand content. We have exciting news ! Couple of months back, we launched our one-of-a-kind content ideation toolkit, Discover. A lot of content creators from India loved the looks and the feel. They had a major qualm though. The list of upcoming events, or rather content opportunities, focused only on US and global holidays. And we listened. You can do the same for Twitter and Instagram. Our 1.3 And you can, for free.
  • SIMPLY MEASURED  |  WEDNESDAY, AUGUST 17, 2016
    [Engineering] How to Align Social Media and SEO Strategy
    Here are the results on Twitter when you use the keyword “search engine optimization”. Are your social media efforts aligned with your SEO strategy? successful social media campaign should have a positive impact on your search ranking, as well. Moz has found that social metrics are among the most important search ranking factors, along with link quality. How to Perform Your Own Social Media Audit Download. But how exactly do you make use of this information? How will you ensure that your social media efforts are boosting your search ranking? Make the Most of Social Media Meta Data.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, AUGUST 17, 2016
    [Engineering] Facebook: No SMS Charges for Account Kit Until August 2018
    Software engineer Calvin Mak said in a blog post  that when August 2018 rolls around, standard SMS rates will apply for apps with more than 100,000 confirmation messages per month, adding that FbStart  apps will be permanently exempt. Facebook announced that developers using its Account Kit , initially introduced at F8  in April, will not be subject to SMS charges until August 2018. Mak added: We are also building features to rely less heavily on SMS as a confirmation mechanism to offer a better consumer experience and help lead to higher conversion rates.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 17, 2016
    [Engineering] Meeting Google’s Quality Guidelines: Will Google EAT Your Content?
    This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. Search Engine OptimizationThis is a guest contribution from Larry Alton. What does the word “quality” mean to you? If you spend much time thinking about it, you’ll quickly realize that quality is a vague word with a subjective meaning. One person’s idea of quality can vary quite dramatically from another. Google’s Updated Quality Guidelines  .
  • TWIST IMAGE  |  TUESDAY, AUGUST 16, 2016
    [Engineering] Marketing Automation Must Die
    Yes, set it and forget engines of marketing automation spam. It's been one of those weeks (and, it's only Tuesday), so here's a rant. Marketers. There's a whole lot of you who are using marketing automation in a really bad and evil way. You're making me hate you. You're making me hate marketing automation. You're making potential clients hate you too. Please don't do this. love marketing automation. Can't we have anything nice? It's all so flattering. It's such a compelling offer. But. . How cold calls just became everyone's worst nightmare (thanks, marketing automation!). Wow. . Delete.
  • PROBLOGGER  |  TUESDAY, AUGUST 16, 2016
    [Engineering] How to Roll with the Instagram Changes when You Depend on It For Your Small Business
    Facebook is almost a search engine in itself, so I have to be a bit more ‘chatting’ on Facebook, which I’m happy to be, but I do find it a lot more work than Instagram. Jayde Leeder is the creative force behind Little Paper Lane, a stationery boutique on the Northern Beaches in Sydney that also has a thriving online arm. She also oversees a full graphic design studio specializing in wedding stationery and hand drawn signs, alongside teaching and managing social media. How important is Instagram and social media in general to your business? Its crucial. Massive. Head on.
  • KIKOLANI  |  TUESDAY, AUGUST 16, 2016
    [Engineering] 6 Underrated Benefits of Content Marketing
    Optimizing your articles and submitting work offsite can increase your rankings in search engines. If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. You know the basic concept of the strategy, and you’ve probably started your own campaign , at least in some form, but are you truly getting everything you can out of your efforts? look at most of the topics about the benefits of content marketing, and they always hit the high points well. The Usual Suspects.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, AUGUST 15, 2016
    [Engineering] Blockchain – governance, regulation and security
    Alex and I discussed the Internet’s standards network, the Internet Engineering Taskforce, that comes up with specific issues on HTML, HTTP, XML and other different protocols. Recently I had the pleasure to chat with Alex Tapscott, founder and CEO of Northwest Passage Ventures and coauthor—with his dad, the famed business theorist Don Tapscott— of the new book, “The Trust Protocol: How Blockchain Technology Will Change Money, Business and the World,” just published by Penguin’s Portfolio imprint. It’s not been easy, and that has led to a problem of trust. 
  • SIMPLY MEASURED  |  MONDAY, AUGUST 15, 2016
    [Engineering] 7 Brands Winning Social Media During the Olympics
    Google has been busy during the Olympics, as a search engine and as a content creator. The campaign is a delightful way for Google to tout its relevance as the top search engine and visually represent its value with interesting tidbits. The Summer Olympics in Rio this year are a first in many ways: The first Olympics broadcast in virtual reality. The first time that South Sudan is competing as a nation. The first Games hosted in a South American city. The first American to compete in a hijab. The first team comprised of refugees. Post by nike. This is Unlimited Rory. Put ‘em up.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 15, 2016
    [Engineering] 10 Actionable Video Basics for Social Media Marketing
    Vid IQ is designed to turbo-charge your YouTube efforts by providing you with search engine optimization information, as well as research on demographics, traffic analysis for YouTube, and data about competitors. Video is one of the most effective ways to harness the power of social media. Some recent stats: . 73% of marketers say they will increase their use of video in 2016. YouTube has over a billion users , with hundreds of millions of hours watched daily and billions of views. Over 4 billion video views happen on Facebook every day. Shoppers who watch videos are 1.6
  • AUDIENSE  |  FRIDAY, AUGUST 12, 2016
    [Engineering] Olympics Move, Make Way For Movies!
    Search Engine People. Rio talk continues to pervade social trends , but this week we focus our attention on our favourite film campaigns of the week. We talk about The Shallow, Suicide Squad and the exciting new trailer from the Star Wars franchise Rogue One. Let’s not forget to mention one of our favourite campaigns this week Uber’s #UberIceCream. May the Force be with you…. Everyone seems to be talking about the December release of Star Wars : Rogue One. The Star Wars franchise released its first trailer for Rouge One during the Olympics prime time. pic.twitter.com/r7x7O8Hlj1. AdWeek.
  • AUDIENSE  |  FRIDAY, AUGUST 12, 2016
    [Engineering] Olympics move, make way for movies!
    Search Engine People. Rio talk continues to pervade social trends , but this week we focus our attention on our favourite film campaigns of the week. We talk about The Shallow, Suicide Squad and the exciting new trailer from the Star Wars franchise Rogue One. Let’s not forget to mention one of our favourite campaigns this week Uber’s #UberIceCream. May the Force be with you…. Everyone seems to be talking about the December release of Star Wars : Rogue One. The Star Wars franchise released its first trailer for Rouge One during the Olympics prime time. pic.twitter.com/r7x7O8Hlj1. AdWeek.
  • BUFFER SOCIAL  |  THURSDAY, AUGUST 11, 2016
    [Engineering] A Modern-Day Marketer’s Guide to Creating Epic Video Marketing Content for Facebook, Snapchat, Twitter, and More
    YouTube Remains the World’s Largest Video Search Engine. YouTube processes more than 3 billion searches per month and is the second largest search engine online right behind Google, which makes sense because Google owns it. Uploading and optimizing social video to YouTube allows you to seamlessly embed videos across your website while also creating content that is discoverable on Google and other search engines. Video marketing has taken the social media world by storm. People watch more than 100 million hours of video on Facebook. You need … Resources. Sweet!
  • PROBLOGGER  |  THURSDAY, AUGUST 11, 2016
    [Engineering] PB145: Is Your Obsession With Creating New Content Hurting Your Blog?
    Our writers put a lot of time aside to come out with good ideas to write about making our content useful, practical, making sure our posts are well laid out, that there’s as few grammatical errors as possible, that we have great illustrations and images, that we optimize our posts for search engines, that we think about our headlines. This helps to drive more page views around the site and also can help with search engine optimization a little bit. Could you do anything to optimize that post for search engine optimization? We will do some ongoing challenges. 23 sessions.
  • SPROUT SOCIAL  |  WEDNESDAY, AUGUST 10, 2016
    [Engineering] Meet Team Sprout: Blake, Head of Infrastructure
    As an engineering manager and Head of Infrastructure, Blake Smith often works on projects that customers will never actually see—but his squad’s work helps our engineering team work faster and smarter to build the always-evolving Sprout platform. In this Meet Team Sprout interview, we talked about what keeps him motivated, why he loves living in the suburbs and his advice for new software engineers. Department: Engineering. How did you become interested in engineering? I’ve been programming since I was around 12 years old. Sprout Engineering Team Sprou
  • SOCIAL MEDIA MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Engineering] Utilizing the SEO Reseller Programs and Strategies the Best Possible Way
    They know how beneficial search engine optimization could be. They deeply audit your website and the target of analysis is Meta tags, content and other technical elements on your website that could impact search engine ranking of your website. Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit. Let’s talk about in-house team. So it is entirely a no-no option.
  • UNMETRIC  |  TUESDAY, AUGUST 9, 2016
    [Engineering] The 7 stages of content creation
    We work with thousands of marketers just like you and have created an ideation engine to make your life easier. We're a different breed of writers. Not authors, not reporters, but creators. Yes, while I'd like to fancy up my job title like so sometimes, I know that writing for a company is a different kind of writing. Irrespective of whether it's a social media post, a blog article or email copy, I know the different stages (of both joy and grief) you go through as you create content. Your last project just got done and you've finally had some time to breathe. Excitement. Creative Flow.
  • SPROUT SOCIAL  |  MONDAY, AUGUST 8, 2016
    [Engineering] How Facebook Messenger Bots Can Impact Your Business
    Through the use of a Wit.ai Bot Engine, bots are able to turn natural language into actionable data. The popular travel search engine Hipmunk promises to answer travel questions and provide recommendations to travelers through its Messenger chatbot. If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. Since the launch, more than 11,000 bots have been added. What Is a Facebook Messenger Bot?
  • PUZZLE MARKETER  |  MONDAY, AUGUST 8, 2016
    [Engineering] Useful B2B Digital Marketing Benchmarks [Infographic]
    Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization Social MediaWhen planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates. If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). Once you know these numbers, the next question is “What does success mean for each?” ” And that’s where gets interesting.
  • PROBLOGGER  |  MONDAY, AUGUST 8, 2016
    [Engineering] PB144: Challenge: Create a Link Post
    It also I guess is potentially good for your search engine rankings. I’m no SEO expert but the SEO experts that I’ve talked to do say that if you’re linking to quality content it can really help your own search engine rankings as well. I don’t understand exactly how that works but that’s what I’m told. Challenge: Create a Link Post. This is 7th and final challenge in ProBlogger’s 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off back in episode 137. Before I tell you about today’s challenge…. link post. Create a “reading roundup”. Full Transcript.
  • CONVINCE & CONVERT  |  SATURDAY, AUGUST 6, 2016
    [Engineering] Why Instagram Stories is Actually Good News for Snapchat
    Use your favorite search engine to turn up dozens more. In fact, watch for an even tighter Instagram to Facebook posting interface, and possibly preferential algorithmic treatment for Instagram Stories in the Facebook News Feed, with Instagram essentially becoming a front-end publishing engine for the mothership. At this moment, the only things more plentiful than Olympics coverage and Presidential faux pas are predictions of Snapchat’s imminent withering and demise, due to the near pixel-for-pixel mimicry of the newly launched Instagram Stories. Defection Ahead.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 5, 2016
    [Engineering] Why Your Facebook Ads Aren’t Converting
    But I think soon it’s going to be the buying engine for things. Welcome back to Talk Digital to Me! Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. She’ll share the most common mistakes she sees brands make when it comes to their Facebook strategy, as well as solutions you can put into action on your next advertising campaign. Curious how else your Facebook ads could perform better? Watch Mary: Hello.
  • PROACTIVE REPORT  |  FRIDAY, AUGUST 5, 2016
    [Engineering] SMART News Content
    SEO (Search Engine Optimization) is an essential skill for PR practitioners.  It should be taught along with writing, in all PR classes. Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off. This has led to some major changes in how media relations is practiced.  Often, it provides language we see verbatim in news stories.”. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. majority of U.S.
  • UNMETRIC  |  FRIDAY, AUGUST 5, 2016
    [Engineering] Social Media Report - Tyre Brands in India
    Check out Discover , the ideation engine that lets you search through 350 million pieces of the best engaging brand content. You would think that tyre brands would have a tough time getting an audience. But MRF was a deep part of what I witnessed every tournament in my cricket-obsessed days. Admit it, a lot of us have tried to paint on their logo onto our pretend bats. Have you wondered how tyre brands do on social media? Can they match the kind of buzz that auto brands generate? They are CEAT , Michelin , Goodyear , MRF , JK , Apollo and TVS. Let us explore this a bit further.
  • SPROUT SOCIAL  |  THURSDAY, AUGUST 4, 2016
    [Engineering] The Sprout Data Pipeline: NSQ and Beyond
    One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. These use cases have very different technical design considerations that Sprout engineers work on every day. Engineering teams should be able to consume data they need à la carte, independently of other squads. It’s important that whenever you evaluate any core piece of technology, you’re honest about the real engineering tradeoffs involved. Sprout EngineeringEach of these stacks is unique in its technology. The Case for NSQ.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, AUGUST 3, 2016
    [Engineering] Area 404: Facebook’s New 22,000-Square-Foot Hardware Lab
    Burns and Greaves said the hardware lab has two main areas: electrical engineering labs and prototyping workshops. The electrical engineering labs allow various teams to test and debug their designs, and they feature custom equipment setups to match the products being developed. Burns and Greaves also offered a look at why the lab was created: Hardware engineering traditionally happens behind closed doors, in isolated labs. Facebook announced the opening of a 22,000-square-foot hardware lab at its headquarters in Menlo Park , Calif. five-axis vertical milling machine.
  • KATIE LANCE  |  WEDNESDAY, AUGUST 3, 2016
    [Engineering] What Happens After People Get To Your Site
    This way, you can convey the right information, inspire people to take a specific action, use search engine optimization to your advantage, have more time to spend on your core responsibilities, and most important…actually get results! 3. Since social media is just a part of your overall sales and marketing strategy, we’ve asked Melanie Rembrandt to provide additional tips via a regular, guest column. Melanie is the owner of Rembrandt Communications, www.rembrandtwrites.com. Welcome Melanie, and here are her first tips…. What Happens When People Click to Your Site? Here are…. Thanks!
  • WRITTENT BLOG  |  WEDNESDAY, AUGUST 3, 2016
    [Engineering] 62 Experts Share Their #1 Actionable SEO Technique
    Their responses cover a vast range of techniques, such as writing quality content, on-page SEO optimization, influencer marketing, guest blogging, networking, analyzing competition, outreach to bloggers, and optimizing for keywords you are already ranking for, as well as optimizing for searcher intent, for user experience, for semantically related terms, for CTR from search engines, for location, and much more. When it comes to search engine optimization (SEO) techniques, everyone seems to have an opinion. Optimize for CTR from Search Engines. Write Quality Content.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 3, 2016
    [Engineering] Dear HR: Do You Really Want A Seat at the Table?
    It is very possible to turn your culture into your growth engine. There has been a never-ending conversation in the Human Resources community about how to get a “seat at the table,” generally implying that the HR function should be in the C-suite, reporting directly to the CEO. The problem to be overcome is that HR is not viewed as a strategically relevant function. Finance? Sure, that’s obviously strategic. And the relatively newly created Technology or IT function? Yep, that’s important, so welcome to the C-suite. But HR? In some organizations yes, but many times no. And Finance?
  • PROBLOGGER  |  WEDNESDAY, AUGUST 3, 2016
    [Engineering] PB139: Challenge: Create Content That Answers a FAQ
    It turns out if one reader is asking you a question, you can bet that they and other people are probably searching on Google, social media and other search engines like iTunes for those answers as well. Challenge: Create Content That Answers a FAQ. This is the 2nd Challenge of our 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off a couple of episodes ago. To recap – every day for the next week I’m going to suggest a particular style of blog post for you to create. In Today’s Episode Challenge: Create Content That Answers a FAQ. Ask your readers.
  • PROBLOGGER  |  TUESDAY, AUGUST 2, 2016
    [Engineering] How to Find Blog Post Ideas That People Can’t Wait to Read
    The term comes from the engineering field and is the core principle in Total Quality Management. By Jerry Low. When it comes to finding new blog post ideas, it is important to not only write but to write things that people actually want to read. If you are producing blog posts that don’t appeal to anyone, then you are really just wasting your time. There are some key strategies you can use to ensure your blog posts are timely and have the potential to go viral. Strategy #1: Google Analytics + Your Blog. The main idea with this strategy is “continual improvement”. Be creative. Method #1.
  • KIKOLANI  |  TUESDAY, AUGUST 2, 2016
    [Engineering] 15 Uncommon WordPress Plugins To Enhance Your Blog’s User Experience
    Broken links, also know as 404’s do not affect your search engine rankings, but they do cause a bad user experience. It’s no secret that user experience is important. As users land on your website, you have a split second to capture their attention. If you fail, they may leave and never return. Therefore, it’s important to provide an engaging user experience to your visitors. Specifically, your website and content need to be: Easy to understand. Easy to learn. Engaging. Efficient. Error free. Effective. Let’s take them one by one. 1. A3 lazy load. There is only one problem. WP-PageNavi.
  • PROBLOGGER  |  MONDAY, AUGUST 1, 2016
    [Engineering] Optimise Your Blog with Google Search Console: A Treasure Trove of Traffic
    Sitemaps are files that give search engines and web crawlers important information about your site regarding how it is organised and the type of content your site contains. Search Engine OptimizationBy ProBlogger SEO Expert Jim Stewart of  StewArt   Media. Google Webmaster Tools had outgrown its moniker and become such an invaluable tool for more than just webmasters – SEO professionals, business owners, app developers, web marketers, for example – that Google thought it apt to rename it to suit a more diverse user base. Hence in 2015 it was renamed Google Search Console.
  • THE REALTIME REPORT  |  SUNDAY, JULY 31, 2016
    [Engineering] Questions To Ask When Trying To Hire The Right SEO Company
    Hiring one of the best seo companies in Canada to help with the search engine optimization on your website is important. By asking a prospective SEO company for a list of their current customers, you will be able to get a look at their websites and how they are ranking in powerful search engines like Google. Questions To Ask When Trying To Hire The Right SEO Company. Being the owner of a small business is a tough job. Most people fail to realize just how much competition is out there in the world of small business. Can I Get a List of Your Current Customers?
  • TWIST IMAGE  |  FRIDAY, JULY 29, 2016
    [Engineering] Six Links Worthy Of Your Attention #319
    Martian Colonists Could Be Genetically Engineered for Democracy - Nautilus. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Bad Sex In Fiction Awards: The Connoisseur's Compendium - Nothing In The Rule Book. Sometimes good authors write awful things. This compendium of (probably NSFW) winners for the Bad Sex in Fiction Award has some doozies. The Movie Set That Ate Itself - GQ. Alistair for Mitch). Why bad ideas refuse to die - The Guardian. Feminist.
  • SIMPLY MEASURED  |  FRIDAY, JULY 29, 2016
    [Engineering] How Simply Measured Helped Saddleback Leather Co. Launch an Invisible Product
    makes the most high-quality, over-engineered full grain leather bags you can find. Saddleback Leather Co. That is,  until we were recently tasked with launching a new line of heavy-duty waxed canvas bags called Mountainback. With videos like “ How to Knock Off a Bag “… …and the “ #TakeMyCrappyWallet Giveaway “… We’re giving away a mountain of Wallets this week! To enter, post a NEW photo of your crappy, velcro-stricken, genuine “leather”, held-together-with-bubble-gum wallet and use #TakeMyCrappyWallet here on Instagram (or on Twitter). ” .
  • BUFFER SOCIAL  |  THURSDAY, JULY 28, 2016
    [Engineering] 9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)
    To be sure, social media marketing is an incredibly new (and ever-changing) industry, unlike finance, engineering, sales, law, medicine, and more established fields. Them: Thank you! I’m a support engineer. Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. Probably quite a few of us, right? People get social media. But it seems many are still bewildered by social media marketing. So how can you explain the value of what you do, to those who matter most to you? What people think I do vs. What I actually do.
  • SOCIALMEDIA.BIZ  |  THURSDAY, JULY 28, 2016
    [Engineering] 10 best content marketing tools
    Website Grader : With this tool, you can review the effectiveness of the search engine optimization for individual pages of your site. When you find out what your target audience is looking for, you’ll easily create content they will find through the search engines. Ubersuggest : This is a very useful tool that helps you understand people’s use of the search engine’s autocomplete feature in different countries. Website Grader, Open Site Explorer & 8 more tools. Post by Kate Simpson. Website Grader: Assess your site’s SEO. The best part? Cost: free. Cost: free.
  • PROBLOGGER  |  THURSDAY, JULY 28, 2016
    [Engineering] PB136: The Ultimate Guide to Creating Evergreen Content for Your Blog
    It continues to be valuable for my readers, it continues to drive traffic largely from search engines, but it’s also getting traffic every time I re-share it on social media and other people share it on social media. It’s not a massive long-mega post, but it’s meaty enough that there’s some content there. I do find that search engines do tend to like content that is a little bit longer. Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” 11 Habits of Successful Women.
  • PROBLOGGER  |  THURSDAY, JULY 28, 2016
    [Engineering] PB136: The Best Investment of Time You’ll Ever Make as a Blogger
    It continues to be valuable for my readers, it continues to drive traffic largely from search engines, but it’s also getting traffic every time I re-share it on social media and other people share it on social media. It’s not a massive long-mega post, but it’s meaty enough that there’s some content there. I do find that search engines do tend to like content that is a little bit longer. Why Evergreen Content is the Best Investment of Time for a Blogger. “If you could only write one type of content on your blogs – what would it be?” 11 Habits of Successful Women.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JULY 27, 2016
    [Engineering] A Complete Guide to Twitter’s Q2 2016 Earnings Call
    Magic Pony’s interdisciplinary team includes alumni from some of the top labs in the world and complements our existing team of engineers, data scientists and machine learning researchers who are dedicated to improving the core Twitter experience. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed. The social network posted revenue of $602 million, up 20 percent compared with the second quarter of 2015, with ad revenue of $535 million up 18 percent year-over-year. Mobile ad revenue represented 89 percent of total ad revenue.
  • KIKOLANI  |  WEDNESDAY, JULY 27, 2016
    [Engineering] Recipe For a Killer WordPress Blog
    When someone uses a search engine to find out something, they rarely venture beyond the first results page. Here’s the quick recipe for creating a killer WordPress blog, and I’ll go into the details further along: Write for the right group of people, using the right keywords and optimizing for search engines, publishing regular fresh, unique content. At the very foundation of getting traffic to your blog, is the technical search engine optimization aspect. Ingredient 4: Add search engine optimized content. Elements of search engine optimized content. Images.
  • BUFFER SOCIAL  |  TUESDAY, JULY 26, 2016
    [Engineering] Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
    Grab a copy of this spreadsheet here >> We’ve used the Moz One Metric spreadsheet to track the performance of our blog posts and even re-engineered it to work with social media updates. One of our cultural values at Buffer , is to live smarter, not harder. We like to think this extends into our workflows as well. This is why marketing spreadsheets have been such a boon for us, helping us to track important social media metrics , see our blog growth , and get more work done in less time. That being said, spreadsheets are not always easy. We’d love to help. Spilt.
  • VIPER CHILL  |  MONDAY, JULY 25, 2016
    [Engineering] PIN’s: The Future of Private Link Building
    They have undoubtedly created the world’s most sophisticated search engine. The only thing you would have to care about is that the obvious mission for having these connections is to help each other’s search engine rankings. If you see the benefits of utilising a PIN for your own search engine rankings, and actually getting more than rankings in return, then here’s my advice for setting one up. A PIN Must Have a Leader. Do not bring anyone into your team who has never shown any self-drive in terms of search engine optimisation. ” Why?
  • SOCIAL MEDIA MARKETING  |  MONDAY, JULY 25, 2016
    [Engineering] 5 Essential SEO Tips For Magento Ecommerce Stores
    This is where search engine optimization or SEO comes into the picture. The fact that there is little information available on how search engines rank websites makes it even more complex. Unless you are an SEO expert, it becomes necessary to hire a Magento or shopify SEO expert who helps in improving your rankings on search engine results page. However, there is no harm in knowing about how SEO works on the Magento platform and what the CMS offers to make your ecommerce site search engine friendly. Competition on the online world is increasing every day.
  • SPROUT SOCIAL  |  MONDAY, JULY 25, 2016
    [Engineering] Why You Should Leverage Co-Marketing to Grow Your Brand
    We also know that marketers who use a social media management solution may also leverage a search engine optimization solution. Marketers fight an on-going battle to get products and services in front of target customers and prospective clients. Unfortunately, some of us are in incredibly competitive industries. We battle each day for things like impressions , shares and clicks. If we want to succeed in reaching our audiences, we must explore new channels. It’s an idea known as co-marketing. What Exactly Is Co-Marketing? Why Do Brands Leverage Co-Marketing? Taco Bell & Fritos.
  • SOCIALFISH  |  MONDAY, JULY 25, 2016
    [Engineering] Create the Right Goals for Your Website
    This might include search engines for a specific keyword, Twitter, or Facebook ads. This is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. All too often, I hear about a website launch that is touted as being member-focused. applaud every association that successfully creates a website that is not a reflection of its org chart. But that is not enough. You have to set the right goals for your website. Otherwise, how do you know if it’s working? Is it?
  • PROBLOGGER  |  MONDAY, JULY 25, 2016
    [Engineering] PB135: How to Grow Your Blogs Traffic and Income by Setting Goals
    remember hitting search engines to try and find the answer. Setting Goals to Grow Your Traffic and Income. Today’s podcast is about setting goals to grow your traffic and income. Pamela, one of our readers asked this question: “ Darren I’ve been blogging now for 12 months and I’ve seen some growth in my traffic and more recently income – but I’m finding it hard to know whether I’m going well or not because I don’t know where a 12 month old blog should be at? This is a great question that ProBlogger readers often ask. In Today’s Episode Setting Goals to Grow Your Traffic and Income.
  • TWIST IMAGE  |  FRIDAY, JULY 22, 2016
    [Engineering] Never Has LinkedIn Been More Powerful Than Today
    It's hard to (really) know who is checking out your profile (the more advanced users now how to adjust their settings, so that you can't tell when they've seen your profile), and the LinkedIn search engine is fairly robust. search engine. LinkedIn is the most powerful weapon you have in building your reputation. . believe this. Wholeheartedly. The problem, of course, is that we live in this strange new on-demand world. What do you want? What do you need? We can access almost anything with our smartphones and the flick of our thumb. A car. place to stay. Someone to mate with.
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