• CONVERSTATIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Engineering] A Poem of Gratitude for Small Business
    'Almost a decade ago, I was driving through a small, rural town in Central Iowa about this time of year. There was a store having a Going Out of Business Liquidation Sale. When you think about it, things must have been really tough. This time of year, a retail business should thrive – or at least be busy enough not to have to liquidate. It broke my heart. It still happens too often. But small business owners are some of the most persistent, vigilant, hardest-working people I know. You just finished reading A Poem of Gratitude for Small Business ! Consider leaving a comment!
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Engineering] “Think Like A User” And Other Semantic Search Suggestions
    In the article Ian Harris wrote for Search Engine Journal, he suggests 12 things you should be doing right now for semantic search. Don’t try shortcuts — search engines are changing to think like a user and we have to keep that in mind. Search Engine Optimization Still Works. The fact that search engines are changing doesn’t mean that SEO is out the door, it means that search engine optimization has to be flexible to change with the search engines. search engines semantic search SEO Dozen Things To Do.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, NOVEMBER 25, 2014
    [Engineering] What’s Lurking In The Corners Of Your Website?
    If you have not taken care of old ways of doing business, that history sticks around and gets picked up by search engines. Web Design and Search Engine Optimization audit history link building Panda past seo practices Penguin 'This is the time of year that mice come into the house. In a silent moment, I’ll realize something is moving around behind an intended project that has been sitting in one place, move that pile, and discover a stash of the dog’s dry food that has been carefully hidden by a mouse intending to stockpile for the winter.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 25, 2014
    [Engineering] How Are You Utilizing Training?
    Viega averages over 200+ days of training per year, with attendees ranging from architects, contractors and engineers to apprentices, distributors and even Viega employees. Currently 'I don’t think any manufacturer out there would argue the importance of training. What What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, Plus, training offers manufacturers a way to further differentiate themselves from competitors, as well as continue to build their brand with their customers.
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 25, 2014
    [Engineering] 4 Questions CEOs Wish Marketing Could Answer – Without Having to Ask
    Marketing represents the engine, and the boxcars contain the supporting marketing tactics. 'Image via BigStockPhoto.com. There are few marketers in the industry who haven’t felt the pains of working with a CEO who isn’t behind the marketing strategy. study by The Fournaise Group revealed that 80 percent of CEOs don’t trust – and aren’t very impressed by – the work done by marketers. In other words, CEOs oftentimes aren’t on the same page with the people who spread the word about their company. Sound effective? Not by a long shot. Here’s what they asked: 1. Everything else is fluff.
  • BILL HARTZER  |  MONDAY, NOVEMBER 24, 2014
    [Engineering] Bill Hartzer Weekly Update November 24, 2014
    The “mobile friendly” will appear next to your website if someone is searching using a mobile device and your site is search engine friendly. 'Google Cache Date a Month Old Now, Google Rolled Out Mobile Friendly Tag, and State of Search conference Last Week. There a few significant updates this past week, including the Google Cache Dates, and the new Mobile Friendly Tag. Google Cache Dates. Last week several people, including myself, noticed that the Google cache date on pages is about a month old. Whatever the case, it’s not normal. More info on my blog post.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 24, 2014
    [Engineering] 23 Reasons Why Businesspeople Love Podcasts
    'Recently, we launched the brand-new MarketingPodcasts.com site, the first-ever search engine for marketing podcasts. </strong></p><br /> <p><a href= [link] ><img src= [link] alt=The Rise of Podcasts as Business Education width=’600px’ border=’0′ /></a></p><br /> <p> Content Marketing business podcasts marketing podcasts marketingpodcasts.com podcast research podcast search engine podcast statistics podcasting podcasts Why did we spend the time and money on this? No obligation.
  • IDACONCPTS  |  FRIDAY, NOVEMBER 21, 2014
    [Engineering] Making the Next Big Idea Fly
    You’ll need money as you get the materials and hire engineers to help you make your dream a reality. 'You’ve got it. You have come up with a new communication device that is going to make the wrist band mobile device obsolete. It’s compact, it’s trendy, and everyone is going to need one as soon as it hits the scene. You know that your concept will be the next big thing in an age when everyone wants to stay connected. Now it’s simply a matter of making it happen. Get the Patent. Don’t make the mistake of letting anyone steal your idea.
  • BILL HARTZER  |  FRIDAY, NOVEMBER 21, 2014
    [Engineering] Google Cache Dates About A Month Old Now
    Search Engine Optimization 'It appears that many Google cache dates are showing that they are about a month old. This is odd behavior, as typically for most websites that are active, the Google cache date in the search results will only be a few days old. Or, it typically would be updated either the previous day or within the past few days. For example, the above screen capture is what my site’s home page shows in the Google cache–which is October 20, 2014. About one month ago. They haven’t stopped caching pages. How to Check Google Cache Date.
  • QUICK ONLINE TIPS  |  FRIDAY, NOVEMBER 21, 2014
    [Engineering] Free Daily Download: Bing HD Wallpapers!
    'The popular Bing Search engine now allows users to download HD wallpapers for free from their site homepage! Now you have another reason to visit the Bing Homepage daily at. Read more Read full original article at Free Daily Download: Bing HD Wallpapers! ©2014 QuickOnlineTips. All Rights Reserved. Computers Downloads Bing
  • PROBLOGGER  |  FRIDAY, NOVEMBER 21, 2014
    [Engineering] Google Introducing ‘Mobile Friendly’ Tags in Search Results and Signal It Will Start Impacting Search Rankings
    Search Engine Optimization 'Over the last couple of years any blogger who has paid attention to their analytics will know that how people are reading blogs is changing. No longer are people simply arriving on your blog on their desktop computer or laptop but on tablets, mobile phones and more. Today I took a look at the change in how people arrive on my blog ( Digital Photography School ) over last 3 years. doubt the results will surprise anyone. The growth in mobile/tablet traffic has been remarkable. Every blogger I speak with tells me a similar story.
  • DEVUMI  |  FRIDAY, NOVEMBER 21, 2014
    [Engineering] How to use Hashtags on Instagram for your Business
    Hashtags are used on Instagram like a search engine – they link content that people are looking for. 'Hashtags have been an integral aspect of Twitter since nearly its inception. Once hashtags broke out big there, every other social media platform wanted to use them too. Hashtags on Instagram may now be even bigger then on Twitter due to the more lasting nature of Instagram images. The nature of hashtags on Instagram makes them the key element of your Instagram marketing plan. Without great hashtags on Instagram, your marketing won’t go anywhere. Period. On the surface, yes.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 20, 2014
    [Engineering] Medical Community and Big Data Getting More Social
    Fun fact : Ninety percent of young patients ages 18-24 believe health information they receive through social media, according to Search Engine Watch. 'While many people think of social media as just a means to connect to old friends, it’s actually much more. Social media helps patients connect with others that may be suffering with the same disease, it allows doctors to relate to one another and it can help new and innovative ideas get funded. Support Just a Tweet or Share Away. An example of just how powerful social media is was the earthquake in Haiti in 2010.
  • WRITTENT BLOG  |  THURSDAY, NOVEMBER 20, 2014
    [Engineering] SEO Isn’t Dead: 10 Ways to Use It for Business
    As search engines have shifted toward more sophisticated language processing, creating content people love has become absolutely critical. The more talk your company gets on other websites, news sources and social media, the more authority you gain in the eyes of search engines. Search engines aren’t dumb to the fact you can provide richer value within a well-defined vertical. Search engine algorithms today have been compared to artificial intelligence. 'While it may come as a surprise to some people, SEO is still alive and kicking. But here’s the thing.
  • BILL HARTZER  |  THURSDAY, NOVEMBER 20, 2014
    [Engineering] Google Rolls Out New Mobile Friendly Tag
    As Barry at Search Engine Roundtable points out , there is actually a mobile-friendly tag testing tool, and you can use it to see if your site is mobile-friendly and if it will display the mobile friendly tag in the search results. Google Search Engines 'Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results.
  • ADAM SHERK  |  THURSDAY, NOVEMBER 20, 2014
    [Engineering] 10 Things That Expose Good Sites to Google Panda
    Article Highlights: Good for Users, Good for Search Engines. 'Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. We work with a lot of major publishers and nearly all of them have had at least a few titles get hit by Panda in recent years. Here’s an example of site that was hit by Panda 4.0
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 20, 2014
    [Engineering] Fabtech Expo Recap
    'Rachel Kerstetter, PR Engineer, Sonnhalter. had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry. The expo brought together more than 27,000 attendees and 1,400 exhibitors covering more than 500,000 square feet of the Georgia World Congress Center. Fabtech kicked off on Veterans Day and it couldn’t have been more fitting since Workshops for Warriors was selected as the recipient of the Fabtech Cares campaign. manufacturing employers need. Manufacturing at Wal-Mart.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Engineering] 5 Companies That Nail Social Media Recruiting
    The “ Steal Your Geeks ” and “ The Atlassian 32 ” campaigns had different goals – the first attempted to recruit software developers from Europe, while the second tried to hire 32 engineers using nothing but social media. 'With big data recruiting on the rise, social media is playing more of a role in the hiring process than ever before. Industry leaders like Google, Facebook, Amazon and more are leading the charge towards a high-tech recruiting process, and social media is a big part of that strategy. Twitter. Disney. Apply here! disneyjobs”). Capital One.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Engineering] Protecting Yourself Against Social Media Security Threats
    The following are some of the most common security threats social network users’ face today: Social engineering : Cyber criminals increasingly attack social platforms to access content about user business activities, location, contacts to perform real world or virtual crimes. Social engineering is a popular method that tricks users into revealing authentication credentials or personal data. 'The lives of internet users have become interactive and more interconnected over time. Botnets : Social accounts can be used as a command and control channel for botnets.
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Engineering] Internal Communications: It’s a Man’s Man’s Man’s World
    Internal communications in a man’s world is very difficult, so I’m excited to share how I was successful in these industries when working with male executives, chemists, engineers, marketing managers, and salesmen. Results included an updated website garnering a 51 percent increase in external hits and search engine results in the top three listings, as well as media placement within trade publications. 'By Susan Cellura (Disclaimer: Gini Dietrich asked me to write this as a woman who has worked with different offices and brands…in a man’s world. Recognize that title? No problem.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Engineering] Bing Ads Sees Improved Click Volume With Close Variants Rollout
    They recently have gone for the trifecta of close variants on phrase match, exact match, and broad match modifier keywords, according to Ginny Marvin at Search Engine Land. 'I know we don’t mention Bing Ads nearly as much we discuss that competitor of theirs, but it isn’t because nothing has been happening. Here’s what that can look like with phrase match keywords: minecraft game online = minecraft games (plural vs singular). pizza delivery near your hometown = pizza deliveries (stemming). cheap seattle vacation packages = seattle vactions (misspellings).
  • WRITTENT BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Engineering] 22 Must Know SEO Writing Tips for Higher Rankings
    Blogging platforms like WordPress (especially when you add the right plugins) make it easy to write and search engine optimize. The title is the first thing search engines look at. Subheaders (H1-H6 tags) organize your content and describe it to search engine bots. Linking to internal pages distributes link juice and allows search engines (and users) to crawl your website more easily. Search engines see multiple quality backlinks as a sign that your content/site is useful. People ask search engines questions all day long. 'Image source. Plan ahead.
  • SOSHABLE  |  TUESDAY, NOVEMBER 18, 2014
    [Engineering] How Social Media is Shifting From Marketing to Targeted Digital Advertising
    Some are proposing abandoning the site altogether, but until search engines and the users stop putting so much credibility in the site (it ranks for most businesses on Google and Bing when people search for the company by name), abandoning the site would be a poor idea. 'The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses. Automate. Yes, I said it.
  • PROBLOGGER  |  TUESDAY, NOVEMBER 18, 2014
    [Engineering] Did Your Blog Have a Tipping Point? Here’s How My 2 Blogs Grew
    SEO – I’ve never put a massive effort into search engine optimisation but one of the flow on effects of producing daily helpful content, regular shareable content, building community, and actively promoting dPS has been that the content we produce ranks well in Google. 'Time for another reader question from a recent member webinar on ProBlogger.com. Did you experience a “tipping point” in readership at some point or was it just steady growth? What I’ve found in asking the question is that there are many different pathways to full time blogging.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, NOVEMBER 18, 2014
    [Engineering] Are Keywords Really Dead?
    don’t think of “keywords” as a magic formula where the keyword was sprinkled liberally throughout the text for no other reason than catching a search engine’s attention is alive, but I do think that the basic function of the keyword is both alive and kicking, continuing to be what drives SEO. Think about it: what do search engines do but search for the word that is typed into the search box? The unique business proposition of the search engine is to deliver what the searcher is looking for, as quickly as possible. What Is That Keyword, Really?
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 18, 2014
    [Engineering] Plan Your Content Using a Marketing Funnel
    At the very top, of course, is how people find out about you: The social networks, blogging, search engine optimization, email marketing, and other types of content you might produce. 'By Gini Dietrich Do you plan your content? As you know, we have a theme here every month (this month is planning!), but until earlier this year, we weren’t very intentional with our editorial calendar. And, even with the theme, I don’t do so hot with staying on topic when I write (which is five times a week so I figure I get a break!). and say, “What should I write about tomorrow?”)
  • ENGAGE  |  MONDAY, NOVEMBER 17, 2014
    [Engineering] 5 Tips To Drive Member Engagement
    The panelists included John Falcioni, Editorial Director and Editor-in-Chief at the American Society of Mechanical Engineers , Debbie Grunbaum, Director of Communications at WhyHunger and Manoj Aggarwal , VP Digital Strategy at McMURRY/TMG. 'I recently had the pleasure of moderating a panel of some of the association community’s digital marketing advocates and leaders. Kellen Company’s Anna Maltabarow gives a recap of the event here. No matter how you decide to approach it, content strategies are resource intensive and notoriously difficult to measure. Big budgets aren’t everything.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, NOVEMBER 17, 2014
    [Engineering] 6 Warning Signs That Your Hat Is Turning Black
    And Search Engine Journal’s Albert Costill just took a look at how black hat social media can hurt your business. Even the idea that it will get you higher on a search page ranking is iffy because the increasingly sophisticated search engines will penalize this kind of behavior. 'You should be familiar with the idea of white hat/black hat. In the early days of black & white western shoot-em-ups, the good guys wore white hats and the bad guys wore black. It was a simple visual letting the viewer know what was happening. sharing malicious hyperlinks. How is this any good?
  • WRITTENT BLOG  |  SUNDAY, NOVEMBER 16, 2014
    [Engineering] 7 Ways to Spot Epic Copywriters for Your Site
    Some specialize in technical writing and sales brochures, while others excel at creating search engine optimized content for websites. 'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Yes, there are many good writers out there, but not all of them can produce the type of copy that prompts action. Even those who can may not always be suitable. Epic copywriters get you results – ROI. Image source.
  • BILL HARTZER  |  FRIDAY, NOVEMBER 14, 2014
    [Engineering] 37 Speakers To See at State of Search 2014
    Search Engine Marketing Events 'After all these years, I still cannot believe that it’s come this far. Back in 2004, I hand-picked about 16 of the best Search Marketers in Dallas to join me at a hotel conference room to talk about search. It cost me $87 to rent that conference room for a few hours that evening, and DFWSEM was born. Now, 10 years later, I’m writing a post on my blog about the State of Search, an awesome conference where DFWSEM is pulling in nationally-known speakers for a two day conference about search. Awesomesauce. Brandy Eddings. Brent Csutoras. Dennis Yu.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 14, 2014
    [Engineering] How To Survive The Algorithm Apocalypse
    don’t think that search engine optimization is going to get easier if you think the answer is a magic bullet like keyword stuffing used to be for some people. If there is stuff you need to do about your search engine optimization  strategies, don’t avoid the problems by ignoring them. search engines algorithm updates google algorithms SEO 'Were you affected by the Penguin update? Did you notice any effects from Panda, Pirate, or the combination thereof? ” — Glenn Gabe. Regular audits should be automatic, along with keeping track of what is happening.
  • WAXING UNLYRICAL  |  FRIDAY, NOVEMBER 14, 2014
    [Engineering] Is it Shortsighted Not to Host Your Own Blog?
    Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). 'Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Usually, two reasons: 1. are not.
  • SPIN SUCKS  |  THURSDAY, NOVEMBER 13, 2014
    [Engineering] Orchestrating Viral Social Media? Claiming #AlexFromTarget
    And we might have let it go at that, but it turns out, as has so often been the case lately, reports surfaced that this “organic,” “viral” social media fad may have had some engineering behind it. 'By Eleanor Pierce. If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. Here’s what we know: On Sunday, Nov. 2, a Twitter user named @auscalum tweeted a photo of a cute young man, minding his own business, just working at Target. His name tag identified him as Alex. They weren’t all swooning teenagers … but plenty were. But Alex was the star.
  • DANNY BROWN  |  THURSDAY, NOVEMBER 13, 2014
    [Engineering] Is It Time to Trade Your Blog for a Newsletter?
    Blogging, on the other hand, ties closely into website building, social and search engine optimization, which are about developing a bigger audience and platform as you go. No matter how optimized your newsletter might be, it isn’t going to help you rank on Google or the other search engines. As an aside, though, one benefit to this approach I see is that it removes the temptation to tailor your content around search engines rather than people. As a behavioural change, I found it interesting; as an online marketing practice, it wasn’t something I was willing to try.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 13, 2014
    [Engineering] Tradesmen: Trade forums can help answer your questions
    'Sandy Bucher, Media Engineer, Sonnhalter. Have you ever had a question that you didn’t have the answer to, and wanted to ask a person in the same occupational trade as you? If you normally read magazines specific to your trade, there is a chance that magazine may offer a forum where you can post a question and have like-minded participants help answer it for you. Or, if you search for a trade-specific forum, you’re very likely to find one out there. ve listed some forums below to give you a head start. Don’t be afraid to ask anything. HVAC market. Plumbing market. Electrical market.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 13, 2014
    [Engineering] 3 Unique Ways Brands Are Approaching Content Creation
    In order to foster creativity and content creation, the space has been decorated accordingly and the company will also supply camera crews, sound engineers, etc. 'Image via AdAge. With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. Sour Patch Kids Welcomes Artists To The ‘Brooklyn Patch’. “You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. for longer stays. Social Media Case Studies
  • CONVERSTATIONS  |  THURSDAY, NOVEMBER 13, 2014
    [Engineering] Timestamp Your Posts
    As we skimmed through a few Search Engine Result Pages ( SERPs ), I noticed her skipping over a few items I would’ve clicked through, but it was her exercise not mine. 'We were on a path of discovery , searching for a relevant and valuable link to use in her blog post. After she finished the post, I embraced an opportunity to ask why she chose the link she did, and why she skipped over the links that ranked higher. We retraced the browser search so she could think out loud as she scrolled. As she went through the SERPs again, she offered short reasons why she clicked or skipped.
  • BILL HARTZER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Engineering] Registering Domain Names with Google Domains
    Domain Names, Developed Domains, and Expired Domains When it comes to search engine marketing, one issue that. United Domains Launches NameCheck.com Search Engine for Online Names The domain name registrar United Domains has officially launched Namecheck.com, Domain Names 'For a few months now, I have had the opportunity to have access to the Google Domains program, where you can buy (and transfer in) domain names. Google has been a domain name registrar for many, many years now, but has only recently opened up their registrar services to the public. domains are $20 a year and.co
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Engineering] Do YOU Want To Use Your Own Website?
    Search engine optimization is more than figuring out a magic formula to make an algorithm like you. If it works right, there’s a good chance it works right for the search engines. Web Design and Search Engine Optimization responsive search engine optimization website website design 'One of the easiest things to do in business is forget what it is like to be a potential customer approaching your business for the first time. We become so familiar with the setup that information is assumed and the newbie gets lost or frustrated. Is It Easy To Find?
  • CONVINCE & CONVERT  |  TUESDAY, NOVEMBER 11, 2014
    [Engineering] A new search engine for marketing podcasts
    MarketingPodcasts.com is a discovery engine for marketing podcasts. So, I challenged my team (especially our developers at Marketing Press) to figure out how to build a discovery engine on top of WordPress. 'Are you ready to make marketing education much, much easier? am so thrilled to announce that today is the launch of MarketingPodcasts.com –  a brand-new venture from me and the Convince & Convert crew that will help marketers learn their craft more efficiently and effectively. sort by host name(s). sort by number of episodes. sort by category. And we did it!
  • SOSHABLE  |  MONDAY, NOVEMBER 10, 2014
    [Engineering] In Advertising, Let the Data Be Your Guide
    Nearly every zip code in America prefers Google by far over Bing as a search engine, but there are places where Bing has a strong share of the market, strong enough to warrant advertising there as well as Google. 'Today, there is no shortage of data. There is exponentially more available data in our hands today than a decade ago, and there will be much more data available tomorrow than there is today. With so much information available, it’s strange that many still rely on their instincts or sales pitches to determine where to put their advertising dollars. Demographics.
  • PROBLOGGER  |  SUNDAY, NOVEMBER 9, 2014
    [Engineering] Analytics for Content Marketers and Bloggers: What Do You Need to Track?
    When you connect your GWT to your GA, you can click on Search Engine Optimization under Acquisition and get a clear breakdown of the queries, landing pages and geographical structure. 'This is a guest contribution from Rizvan Ullah of  Ranktactics. The term “content marketing” refers to strategic marketing techniques where you create valuable and relevant content to attract a clearly defined audience. You’ll use this content to market a product and/or service in an attempt to generate profit through your blog or business. Desired Results. Increase traffic to my blog and/or website?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, NOVEMBER 7, 2014
    [Engineering] Don’t Miss Out On These CTA Catalysts!
    Billy McCaffrey gives us some of that wisdom and fizz on Search Engine Journal with 7 Tips for a Killer Call-To-Action. 'Calls To Action — CTAs — start to make my brain cramp after I’ve been trying to come up with yet another great one. Are you like me? After a while the creative juices just lose their fizz, but the need to be engaging and persuasive is still there. What do you do? start looking at advice from those I know have some wisdom on the subject. Keep it short and specific to your audience. Use words that provoke emotion or enthusiasm. Take advantage of FOMO.
  • FRESHNETWORKS   |  FRIDAY, NOVEMBER 7, 2014
    [Engineering] How can consumer brands use technology to encourage a healthy lifestyle?
    The device, dubbed the ‘Behaviour Engine’ and designed alongside tech company Tessella, looks to take a holistic approach to behavioural monitoring: while the wristband records shoppers’ sleep patterns and physical activity, the accompanying app monitors purchasing behaviour, nutritional habits and other aspects of consumers’ lifestyles. Digital tools and technologies Future of market research Innovation FMCG Health Unilever Unilever behaviour engine Walmart wearable tech Wearable technology Of course health and fitness bands are nothing new. appeared first on FreshMinds.
  • MINDJUMPERS  |  FRIDAY, NOVEMBER 7, 2014
    [Engineering] Search & Social – Understanding the Interdependence
    Do they know how factors like search engines crawl, index and retrieves, and how linking affects search results? Advertising Brands Community Management Content Marketing I forgot to categorize Marketing & Communication Mindjumpers SEO Social Commerce Social Media Social Media Strategy Tips branded content Community Management tips content marketing digital branding Marketing Marketing Strategies real-time real-time engagement search Search & Social search engine optimisation search engine optimization SEO strategies social social media marketing social platform social SEO
  • WRITTENT BLOG  |  FRIDAY, NOVEMBER 7, 2014
    [Engineering] 58+ Resources to Master SEO Copywriting
    What Is Search Engine Optimization / SEO. This search engine guide covers 4 benefits of SEO. Keyword research is the foundation for content that is optimized for search engines. Some people think that headlines should be written not only for people, but for search engines too. Are Your Blog Post Titles Optimized for Readers and Search Engines? It seems like there’s always been a battle between search engines and humans. Search engines have a huge number of ranking factors for images. How to Optimize Images for Better Search Engine Rankings.
  • PUSHING SOCIAL  |  THURSDAY, NOVEMBER 6, 2014
    [Engineering] Content Marketing the Smart Way
    Content production requires: 1) Writers, 2) Graphic Designers, 3) Marketers, and 4) Content Engineers. Content Engineers: This is your technical crew. 'Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn’t be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web. My goal is to clear your mental whiteboard and discuss three questions that form the foundation of your content marketing strategy. That’s cool.
  • SOCIALFISH  |  THURSDAY, NOVEMBER 6, 2014
    [Engineering] [Cool Social Tools] Centscere for Millennial Giving
    Imagine an engine that analyzes and aggregates an individual donor’s traits across multiple social media profiles. Indeed, from their favorite causes to music preferences to their favorite Twitter personalities, the power of Centscere’s engine is extraordinary. 'This series of posts is for software and app and tech vendors who have new tools they’d like you to know about. Startups are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms. ———-. Struggling to find young donors? Nonprofits can sign up at centscere.com.
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Engineering] Your YouTube Plan is Not the Same as TV
    The platform’s personalization engine also sends a weekly email featuring new videos from favorite channels. 'By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. Its videos not only fall into countless categories, but they fit into a variety of consumers’ lives in wildly different ways. However, many marketers mistakenly approach YouTube with the same playbook they use for TV. push-pull medium such as YouTube requires a strategy to deliver the engagement you want. Be Un-Basic. Create
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Engineering] How To Turn Charitable Involvement Into Profitable Conversions
    Charitable activity increases potential online cues for search engines to pick up — especially if you invite others to join you in social media campaigns. 'Why is the practice of donating a portion of the purchase to the charity of the shopper’s choice an increasingly popular idea? think it’s popular because it adds value to the transaction. Charitable community involvement with a local organization encourages your neighbors to be involved with your business on a personal level. Charitable giving can be a tax deduction within IRS guidelines.
  • WRITTENT BLOG  |  TUESDAY, NOVEMBER 4, 2014
    [Engineering] 5 Things You Can’t Blog Successfully Without
    Search engines like Google tend to take notice of this, too. Are Additionally, you may want to work on the on-page SEO of your site, as search engines can deliver valuable free traffic. 'Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. Bloggers like Michael Arrington rake in up to  $800,000 per month ! But it’s not quite that simple. In order to achieve success, there are things every blogger must have – things you can’t blog without.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, NOVEMBER 4, 2014
    [Engineering] Two More Perspectives On Podcasting
    'Search Engine Journal recently had two separate posts on podcasting and they both are worth reading. keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. Here are two more voices reminding us the podcast is something to consider: Leverage Existing Content For Podcasts. Amanda DiSilvestro shares How To Leverage Your Existing Content For Podcasts  and gives some very practical advice: Some content can be turned into an interview, which many listeners appreciate. Optimize the SEO for iTunes.
  • FIREBELLY  |  MONDAY, NOVEMBER 3, 2014
    [Engineering] TAKING A LOOK AT OUR TOOLKIT
    '-App Development Tools (<<great article on tools to get started) -Buffer (Hootsuite, SproutSocial) -Bottlnose -Camtasia -Conversion Rate Optimization Tools: Here’s are two great articles with tool-lists from State of Digital & Search Engine Journal -D3JS -Ditto -Followerwonk -GNIP -ifttt -iMACROS -Javascript, jQuery, JSON, node.js -Likealyzer -Live Chat Software -LinkedIn Inmail -NUVI -Oculus Rift -Open Site Explorer. Blog Content Marketing Social Media
  • PROBLOGGER  |  MONDAY, NOVEMBER 3, 2014
    [Engineering] Never Too Soon: Using Your Blog to Generate Sales During the Holiday Season
    On the one hand,  Google’s search engine has evolved to put less emphasis on keywords and more of it on other aspects of a post’s content and quality. And on the other hand, search engines and SEO are no longer the primary method to attract eyeballs in the first place. While search engines can still be tricked, real people can’t; or at least not quite so easily. 'Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. There’s two reasons for that.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, NOVEMBER 3, 2014
    [Engineering] 5 Expert Tips For Remarketing Success
    Remarketing works if it’s done right, and that’s why columnist Eric Couch gave us Recharge Your Remarketing With 5 Tips For Q4 on Search Engine Land. 'Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. –Eric Couch. We’ve all seen the results of remarketing. It’s that targeted ad reminding you where you’ve been on the internet, and sometimes it’s creepy. Right? On the other hand, many times it’s a nudge to conversion.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 3, 2014
    [Engineering] Here’s how you make marketing people love
    This is where listing aggregators, search engine optimization, online inquiry forms, and similar tactics become commonplace. 'Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype. At five p.m. Brilliant.
  • T2 SOCIAL  |  SUNDAY, NOVEMBER 2, 2014
    [Engineering] 20 Social Media Fun Facts
    Search Engine Journal. 'Everybody loves social media fun facts that showcase just how impressive the industry really is. Here are a few new ones! Every year, the world of social media grows dramatically. With that growth come some great social media fun facts that, on occasion, are hard to believe. These are a few new social media fun facts that will blow plenty of people away. 74% of consumers rely heavily on social media when making purchasing decisions. 47% of Americans say that Facebook is their top source of influence when it comes to purchasing decisions. 59% of Yelp! Cisco. CeBit.
  • CONVERSTATIONS  |  SUNDAY, NOVEMBER 2, 2014
    [Engineering] Week in Review: Posts and Podcasts Oct 26 – Nov 2, 2014
    Related Stories 4 Ways to Offer Compilations of Quotes Bad Assumptions and Bad Experiences Better Habits for Your Business and Brain (LIFT Slides) Why Do We Call Google a “Search Engine”? 'Week in Review October 26 – November 2: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. Consider leaving a comment!
  • BILL HARTZER  |  SATURDAY, NOVEMBER 1, 2014
    [Engineering] Google Updates Knowledge Graph Data
    Google Search Engines 'Google just updated or “refreshed” the knowledge graph data within the past 24 hours. have knowledge graph data showing up for a search for my name, Bill Hartzer, and I’ve been constantly watching the data, as it was previously incorrect: and it appears that they just updated the information within the past few hours. Here is what the previous knowledge graph data/sidebar in the Google search results looked like for my name: And here it is today, with the correct information: As you can see, previously Google had me listed as being from the UK.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, OCTOBER 31, 2014
    [Engineering] What Kind Of Tools Do Marketers Need?
    Kelsey Jones came up with 14 of The Best Paid Search and SEO Tools  for Search Engine Journal, and it looks to me like they fit my list of “good tool” characteristics. 'I love tools. There are so many kinds of them and they are so different that it’s fascinating. Sometimes you pick up something at a flea market and have to guess at what it does because you have no idea why that tool exists, but it exists for a reason. Somebody designed that tool to help them do something that needed to be done. They are designed to do that specific thing well.
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 31, 2014
    [Engineering] 3 Important Things Your Business Needs Before Launching an Online Marketing Campaign
    Related Stories 3 Ways to Improve Your Website Why Do We Call Google a “Search Engine”? 'Guest post by Kimberly Erskine Online marketing is becoming a vital part of advertising for any business. While traditional outbound marketing tactics such as newspaper and television ads, billboards, and other forms of print media may still provide value, more and more businesses are turning to SEO practices and social media to attract a larger audience. Here are the top 3 important things your business must have before you fully launch your online marketing campaign. Website. Marketin
  • BILL HARTZER  |  THURSDAY, OCTOBER 30, 2014
    [Engineering] RipoffReport.com Home Page Delisted in Google
    Related posts: Search Engine Optimization Tip: Link to Your Real Home Page Only You already know that links to your web pages are. Search Engine Optimization Tip: Link to Your Real Home Page Only You already know that links to your web pages are. 'Apparently because of a legal complaint, the home page of Ripoff Report has been de-listed by Google. If you search for Ripoff Report in Google, the site’s home page is no longer listed in the search results. However, another page appears, the search.aspx page. But the rest of the site is still there. Worth a watch. — Tony N.
  • BILL HARTZER  |  THURSDAY, OCTOBER 30, 2014
    [Engineering] BREAKING NEWS: Duane Forrester is No Longer Sr. Product Manager – Webmaster Outreach at Bing
    Search Engines 'My good friend Duane Forrester, Senior Product Manager – Webmaster Outreach at Bing, has just announced that he was “reorganized” out of his job as the head Webmaster Liaison at Bing.com. On his blog, Duane posted: Microsoft announced changes within the structures of several groups in the company. My group was affected, and while I have natural concerns for my own future, I am now faced with saying goodbye to some talented friends and coworkers. More to come… The post BREAKING NEWS: Duane Forrester is No Longer Sr. Thanks a lot.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 30, 2014
    [Engineering] Two Things Every Business Website Should Have
    If the site doesn’t provide that, it doesn’t matter how high it is on the search engine results because there are a lot more options lower down in the rankings. 'Website design can be pretty amazing, but when it comes down to it, it has to do what the visitor wants it to do. Think about what it is like to be a new user at your site. In fact, many times it is worth asking for input from others about your site’s usability even if you have to pay someone to critique it. look at business website design as an extension of that business. Why else would you be on that site?
  • CONVINCE & CONVERT  |  THURSDAY, OCTOBER 30, 2014
    [Engineering] Do Social Signals Drive SEO?
    Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. Here is what happened when Google tried a search engine without links ).) Digital Marketing does social drive search rankings search engine marketing search engine optimization SEO social media strategy social sharing social signals
  • SOCIAL WAYNE  |  WEDNESDAY, OCTOBER 29, 2014
    [Engineering] Learning about data science at the Galvanize launch event
    Master of Engineering in Big Data is delivering a new Class of Data Scientist prepared for real world applications of deep data science skills. 'Galvanize kicks off their launch event tonight in San Francisco. Connecting with industry collogues and friends. Galvanize also launched launched GalvanizeU today. Galvanize is a Denver-based startup focused on coalescing communities of early stage technology companies through the three pillars of Community, Curriculum and Capital. Galvanize opened a campus in San Francisco in early 2014 and in Boulder in the Spring of 2014.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 29, 2014
    [Engineering] UPS B2B Purchasing Insights Very Enlightening
    Preferred research methods for new products were websites and search engines. Be in the right place at the right time — utilize SEO (search engine optimization) and SEM (search engine marketing) to make sure people find you when they are looking. 'UPS recently released a study they did on the behaviors, preferences and perceptions of industrial supplier performance. Industrial distribution was once dominated by family owned companies built on personal relationships. The UPS study surveyed 1501 online. Annual spends ranged from under $50,000 to over $250,000.
  • WRITTENT BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Engineering] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Search engine algorithms today are more like discerning humans than ever before. 'What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things. There’s quite a few factors that go into exceptional content marketing. Here are the factors that go into an exceptional blog: 1.
  • JACOB MORGAN  |  WEDNESDAY, OCTOBER 29, 2014
    [Engineering] Ten Things You Need to Know About the Internet of Things
    What about a jet engine that self diagnosis itself and sends a report to an engineer. 'The internet of things is a big topic that consumers and companies alike are exploring. This idea of connecting billions of devices to each other and to ourselves is a fascinating thing to think about. Imagine your alarm clock telling your coffee maker to when to brew our favorite roast or your outlook calendar syncing with your car to notify you when you need to head out, what the traffic will be like, and what route to take. This is just the beginning!
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 28, 2014
    [Engineering] The Evolution of Optimization
    Search engine optimization has changed so much during the past few years that some tactics that were once promoted and encouraged may now be considered harmful. 'Check out this infographic about The Evolution of Optimization. Focus on these on-site and off-site elements to keep up with the latest trends in search optimization. Socialnomics #search #optimization
  • BILL HARTZER  |  MONDAY, OCTOBER 27, 2014
    [Engineering] Bill Hartzer – Weekly Update October 27, 2014
    You may not be seeing additional traffic, but if you check your search engine rankings, your site may have jumped a lot of places–I’m seeing some sites where they were nowhere to be found (ranked #100 or #150 or so) and now they’re on the 2nd pages of search results. 'Google Penguin Refresh last weekend, and Google adds Inbox by Gmail, which is useful for reading email on your phone. We have a few updates this week, and the major one was the Penguin refresh (a refresh, not an update. And oh yeah, there’s a new Share button added this week to Google’s header.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 27, 2014
    [Engineering] 45+ Resources to Master Blog Writing
    This is the world’s largest search engine for statistics and research, with loads of consumer and marketing insights just a click away. 'The journey of a thousand miles begins with a single step. Lao Tzu. Mastering blog writing can seem hard and time consuming. Well, actually it is. Writing is a skill, so it takes a lot of hard work and dedication to become a better writer. It doesn’t mean it’s impossible, though! Here are 45 resources for better blog writing to start you on the right track: Image source. Copywriting resources. Copywriting 101 by Copyblogger. Bencivenga Bullets. Ginger.
  • TWIST IMAGE  |  SUNDAY, OCTOBER 26, 2014
    [Engineering] It's Not My Job Anymore
    search engine marketing. 'Do brands still need to be convinced about digital marketing? It''s done. It''s over. Digital marketing is an integral component of a proper marketing mix. In fact, I can selfishly argue that digital marketing is more important than most traditional mass media channels. That doesn''t devalue what can be done with traditional advertising, it simply means that digital marketing - on its own - can be enough to build, sustain and retain a healthy client base. And, we''re going to see a lot more of them as time marches on. The end of evangelism? Hardly. This is true.
  • CONVINCE & CONVERT  |  SUNDAY, OCTOBER 26, 2014
    [Engineering] The time I spent the World Series in handcuffs
    If you can engineer such a thing, I highly recommend it, as it makes family gatherings far more entertaining. 'We take for granted our ability to text, tweet, Instagram, Snapchat, and email at a moment’s notice. Our hyper-connectedness seems altogether natural, but it wasn’t THAT long ago that we were unable to communicate, share, reach out, or ask for help….even even when we really needed to do so. And so I share with you that story, which I’ve heretofore never written down or discussed publicly. The Scene. 2001 was a most unusual World Series, on many levels. The First Snafu. The Duo.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 24, 2014
    [Engineering] Where Does Amazing Work Come From?
    Native advertising, search engine marketing, sponsored tweets and more. search engine marketing. 'Every brand wants amazing work. Every agency wants to create amazing work for the brands that they represent. It doesn''t just happen. The cash register doesn''t start ringing on its own. Having consumers talk about a brand is rarely something that starts as organically as it seems. People often ask me about where great ideas come from. There needs to be a root. foundation. beginning point. An agreement between the brand and the agency about where they must wind up. agency. brand.
  • BILL HARTZER  |  FRIDAY, OCTOBER 24, 2014
    [Engineering] Inbox by Gmail Doesn’t Work with Google Apps
    Google Search Engines 'The new Inbox by Gmail , launched just recently , does not work with email accounts set up through Google Apps. My company, for example, uses our Gmail accounts for our email. And, I use Gmail even on my phone for email. So, I was kind of excited to try the new Inbox by Gmail. But, when I got the invite from Google, I downloaded the app, and got the following after installing it: It’s not that we haven’t set up our company’s email to work with Inbox by Gmail yet. What a disappointment. Installed it. It doesn’t work.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, OCTOBER 24, 2014
    [Engineering] Mobile Devices Are Changing The Way We Do Search
    Web Design and Search Engine Optimization eye-tracking study google serps responsive website development and design '“Where scanning was once more  horizontal , the adoption of mobile devices over the past 9 years has habitually conditioned searchers to now scan more  vertically —they are looking for the fastest path to the desired content, and, compared to 9 years ago, they are viewing more search results listings during a single session and spending less time viewing each one.” ”  – Rebecca Maynes. What Does Your Site Look Like On A Phone?
  • PROBLOGGER  |  THURSDAY, OCTOBER 23, 2014
    [Engineering] How Having a Strong Email List Can Land You Great Sponsorships
    He has been featured on Search Engine Journal, Smart Passive Income, Jeff Bullas, Convince & Convert and a few others. 'This is a guest contribution from email marketer Luke Guy. How exactly do sponsors determine a price for ads on a blog? What would you consider the “golden standard” as for measuring how much a brand is worth or the size? There are many ways to do this. It’s important to know this so you can figure where to spend most of your time and building. Here are general ways to determine brand size: Your follower numbers on social media. Blog stas. Social shares per article.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 23, 2014
    [Engineering] Your Title Tag Is Content, Too
    But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person. That tag is what shows up in the browser, search engine, and external sites linking to it. 'It’s true that content is the current emphasis in SEO discussions. That’s because the whole point of a search is to find what you need, and who needs spam? So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. That just makes sense. On-Page SEO Elements. It’s All Content.
  • BILL HARTZER  |  WEDNESDAY, OCTOBER 22, 2014
    [Engineering] Google Adds Google Plus Sharing Button to Header
    Related posts: Search Engine Optimization: Is Social Sharing the Next Link Building? 'Google has just added a new Google Plus sharing button to the header, and it not only appears when you’re on Google Plus. In fact, this new sharing button now appears in the header even when you’re reading your Gmail. If you are logged into your Google Account (or logged into someone else’s Google Account, ha!) then you will see this new icon/button wherever you go (on a Google-owned property). Here’s where this button shows up now: Google Plus. Google Search. Gmail.
  • SOCIALFISH  |  WEDNESDAY, OCTOBER 22, 2014
    [Engineering] 5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
    We also are big fans of setting up Google Alerts , whereby you can receive daily or weekly email alerts about search engine results of keywords you want to monitor for interesting new content. 'Guest post by Meg Rulli, Co-founder,  ModMark Group. ———— “I don’t have time for social media.”. I don’t have the money to hire anyone to do our social media marketing.”. Social media? wouldn’t even know where to start!”. Do any of these above statements sound familiar? Well, you aren’t alone. Knowing that all of these platforms are out there can be intimidating.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, OCTOBER 21, 2014
    [Engineering] Another Penguin Update: What Happened?
    Matt Southern at Search Engine Journal looked at the reaction so far , collecting input all across the web, and I appreciate seeing the best in one place. think it’s a good idea to remember that Google and all other search engines are after the same thing. The goal is to be the search engine people use the most, because that’s how they make money. If the search engine isn’t returning useful results, people start using something else. The search engine can’t do it perfectly yet, but they sure are working on it. Did you notice anything?
  • CONVERSTATIONS  |  TUESDAY, OCTOBER 21, 2014
    [Engineering] Sometimes the Most Productive Thing – is No Thing
    Related Stories Week in Review: Posts and Podcasts Oct 5 – Oct 11, 2014 Better Habits for Your Business and Brain (LIFT Slides) Why Do We Call Google a “Search Engine”? 'Sometimes, the most productive thing we can do in the next 15-20 minutes – is no thing. Re-Create : A 20-minute power nap can help re-create energy and focus. Read : A 15-minute fictional read or magazine article can spark imagination. Or find an interview of a favorite creative such as an actor or musician. They don’t always have to be 10 or Ways. The first 5-6 should be easy.
  • BILL HARTZER  |  MONDAY, OCTOBER 20, 2014
    [Engineering] Google Penguin 3.0: No One Can Recommend How to Recover Yet
    What disturbs me greatly, after having been practicing search engine optimization since 1996 , is that the Google Penguin 3.0 There is no announcement yet, although some enterprising “ search engine optimization expert ” felt as if they have all the answers, and published this: “ Penguin 3.0: link building Search Engine Optimization 'Over the weekend, it was confirmed that Google has updated their Google Penguin algorithm. Or, at least while I write this, Google apparently is still in the process of updating it. We Can’t Talk Google Penguin 3.0
  • SOCIALFISH  |  MONDAY, OCTOBER 20, 2014
    [Engineering] You’re Not Too Busy for Social Media Marketing
    The added value of Google+ as a social media marketing vehicle is in its search engine roots and the inter-relatedness of Google products. 'Your website represents your products and services. Your Facebook page helps you connect with your customers. Your company’s LinkedIn profile connects you with vendors, industry contacts, and candidates. You’re so busy you can barely keep up with email and voicemail, and you can’t afford to hire another manager. So why would you want to add any other social media channels? Why wouldn’t you add more social media? You Need a Strategy. Go Google+.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, OCTOBER 20, 2014
    [Engineering] Podcasting Is Looking Better All The Time
    Search Engine Journal just came to the rescue with Albert Costill’s addition to their Content Marketing 101 series. 'There have been some back and forth discussions about podcasting and the way it can be used for business. Small Business Mavericks wrote about podcasting at the beginning of 2008, and it had potential then as a small business radio program. But you didn’t hear a lot about podcasting because it looked like a fad that faded in the shadow of the social media marketing emphasis. That’s a big shift in usage mindset. Do You Need Help To Do A Podcast?
  • DREW'S MARKETING MINUTE  |  MONDAY, OCTOBER 20, 2014
    [Engineering] Are you social sharing to your best advantage?
    In addition, the tip will be indexed by the search engines and will likely drive search traffic as well. 'If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using your corporate blog to fuel your social media strategy, you are almost certainly not as effective and efficient as you could be. that will benefit your website’s domain.
  • WRITTENT BLOG  |  MONDAY, OCTOBER 20, 2014
    [Engineering] 8 Ways What You Write Will Affect Your Bottom Line
    Adding high-quality resources to your work will enhance your credibility to readers and search engines. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! When you want to increase the profitability of your business, you can’t just email out a newsletter or post funny memes to your Facebook. Be Relevant. Lose the Fluff.
  • BILL HARTZER  |  SATURDAY, OCTOBER 18, 2014
    [Engineering] Bill Hartzer Weekly Update: October 18, 2014
    There are plenty of sites now reporting that they are seeing increases in search engine rankings, some as high as 30 of 40 places from where their site was previously ranking. 'Google Penguin Refresh this weekend, and a pricing bug found in GoDaddy’s domain registration. This weekend, there appears to finally be a Google Penguin refresh, which is affecting a lot of website traffic from Google organic search. also was shown an interesting price bug at GoDaddy, where they were offering a domain name for $5,000. But if you searched for it in another way, the price was only $29. link].
  • BILL HARTZER  |  SATURDAY, OCTOBER 18, 2014
    [Engineering] Breaking New: Google Penguin Refresh Widely Reported: Finally
    have, for example, one search engine optimization client, who sent me the following email today: From: “client” Date: Saturday, October 18, 2014 at 7:14 PM. link building Search Engine Optimization 'Google Has Updated Google Penguin after a Year. According to many SEOs in the industry, who are trusted sources , the Google Penguin algorithm is being updated as I write this post. There are reports that some are seeing organic ranking increases as high as 30 to 40 places from previous rankings. My kind of results pic.twitter.com/M9hUkA5H7O. To: Bill Hartzer.
  • SOCIALFISH  |  FRIDAY, OCTOBER 17, 2014
    [Engineering] [Cool Infographic Friday] Google Helpouts
    Google being the main internet search provider worldwide always emphasises its aim to make its search engine a great user experience. 'Tip o’ the hat to Eddie Driscoll, of DPFOC UK , for sending this along for you guys. We see this regularly as part of their widely-feared algorithm updates like Penguin and Panda which are used by them to promote better web content. Perhaps through their experience of seeing people’s search behaviours and queries, they spotted an area that could be exploited commercially. Some helpouts are free but many require a fee. More like this.
  • WRITTENT BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Engineering] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? 'Image source. million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? Create an amazing headline and your chance to win readers’ hearts will grow. Peter Koechley from Upworthy states that headlines can affect web traffic by as much as 500%. It’s a real rat race out there! Case Study: BuzzFeed Headlines. Right?
  • FRESHNETWORKS   |  THURSDAY, OCTOBER 16, 2014
    [Engineering] Agile Innovation Update October 2014
    The ‘behaviour engine’ consists of a wristband to track physiological data such as sleeping patterns and physical activity as well as an app so that users can record their nutritional habits and buying behaviour. Agile Digital tools and technologies Innovation Social networks agile agile innovation behavioural engine facebook innovation mobile payments peer-to-peer payments product innovation Unilever wearable tech Zapp 'Each month we bring you the FreshMinds Agile Innovation Update. Unilever enters the world of wearable tech. Consumers put a price on their data.
  • UNSPOKEN  |  THURSDAY, OCTOBER 16, 2014
    [Engineering] 7 NEW Social Media Solutions to Grow Your Business
    YouTube is the second largest search engine in the world. 'When it comes to creating buzz online, it’s hard to keep up. You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Here are seven new tools and solutions that you should be aware of when marketing your business on social media. Pinterest Messenger. Pinterest users send over two million pins each day. The messenger feature allows people to chat about sent pins. Twitter Promoted Videos. BuzzSumo.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, OCTOBER 16, 2014
    [Engineering] What About PDFs and SEO?
    An article at Search Engine Land details the pros and cons of PDFs for SEO. You can put your PDF on the site in ways that still work with the search engines if you do it the right way: Use text. Scanned documents are pictures of words and not the same thing to a search engine, but they are getting better at processing images. Web Design and Search Engine Optimization online health checkup PDF SEO What’s A Good Reason For A PDF? Think about your customers and do what works for them. Set the title in the document properties using keywords in that title.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 16, 2014
    [Engineering] 6 Things You Need to Know About Printing
    'By Robin Heike, Production Engineer, Sonnhalter. via Marta on Flickr. Printing may only be “ink on paper” in a general sense, but when you’re printing collateral and other materials, you need quality printing. Here are a few things you need to know about printing for a quality final product: Good design requires good art. Good print requires good art. Good print requires good paper. Good print requires good printers. Good printers stay on my vendor list. Good printers have a wealth of knowledge – use it. Ink on paper produces print. Print with these things in mind products amazing!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] Interview with Simon Sinek – Start With Why
    The good news is that even consultants, accountants, or engineers are still human beings. 'I had a chance to catch up with fellow author, Simon Sinek to discuss his book called – Start With Why at the World Business Forum held in New York at Radio City Music Hall on October 7-8. My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. For those that follow this blog but are not yet familiar with your book Start with Why , give us little background. Everybody knows what they do. It’s the products we sell or the services we offer.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] Is Your SEO Up For Global Business?
    So it makes sense that before an ad campaign or search engine optimization strategy is put into place, the language of the potential user is considered. 'I truly don’t think that the size of a business determines how many countries they engage, because I see individuals starting global businesses and making it work. There is a factor that makes a difference, though, and that’s the way that the site is set up. If a business is willing to invest in having pages or even sites targeted to the language of the customer, international commerce is viable for that business.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] How Infrastructure and Speed Is Affecting Your Content Distribution
    It was with this in mind that we built our real-time content distribution engine, which we call Content Velocity. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The only way to operationalize a real-time content distribution engine is to document what works and modify as the landscape changes. 'Real-time content success starts long before the heat of the moment. Perceived luck is the residue of careful design. Getting started with audience development. Image:  Flickr
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Engineering] How to Create Real-Time Content with Long-Term Value
    It was with this in mind that we built our real-time content distribution engine, which we call Content Velocity. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The only way to operationalize a real-time content distribution engine is to document what works and modify as the landscape changes. 'Real-time content success starts long before the heat of the moment. Perceived luck is the residue of careful design. Getting started with audience development. Image: Flickr
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