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What is Social CRM and How to Make It Work for You

Oktopost

Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. When your B2B marketing technology is in step with the evolving social commerce landscape, you can more meaningfully engage with your customers. Social CRM: What Is It?

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Video: Thoughts on Social CRM for Small Businesses

Dave Fleet

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. which weren’t originally designed for business uses.

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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Social CRM. Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. ALL CRM IS SOCIAL. Let me repeat that.

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Is Social CRM the key to growing membership?

SocialFish

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Social CRM is a term fraught with some confusion. It was coined in the corporate world to describe a business strategy for managing customer relationships in the age of social media. Not to mention public and shareable.

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Do I Really Need a Social CRM for My Business?

agora pulse

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.

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Book Review: Engage!

Dave Fleet

The good folks over at Wiley sent me a review copy of his latest book, Engage! leads the reader through a pretty comprehensive look at the ins and outs of social media-based public relations. This fits with the target audience – Engage! Once you’ve completed your “new media university&# education, Engage!

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What’s a social CRM going to do for my business?

Janet Fouts

According to Altimeter Group’s Jeremiah Owyang , social CRM will give businesses a way to really focus on listening to what their customers want and still have time to do business. Then you can use that information to engage customers and create deeper relationships. Steve Farnsworth, Jolt Social Media. .