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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

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What Are the Top Social Media Platforms for SMBs?

Later

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! But where should you spend your energy?

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Experiment: Does AI Write Better Twitter Posts Than Humans?

Hootsuite

But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Does the Twitter algorithm penalize tweets written by AI? An AI caption writer for Instagram, Facebook, Twitter, and LinkedIn powered by ChatGPT is coming to Hootsuite. Twitter is a conversational platform.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Today, Red Bull is the most popular energy drink worldwide and enjoys a 39.5% Unsurprisingly, Red Bull’s online follower count seems to be as infused with energy as the drink itself. million Twitter: 1.9 million Twitter: 1.9 market share.

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What Are the Best Times to Post on Social Media?

agora pulse

The right time to publish depends on several factors, including: Your brand’s industry. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Publishing great content at the wrong time means fewer views of your posts and limited opportunities to engage.

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The TikTok Effect: 6 lessons from TikTok trends to influence your social strategy

Sprout Social

Since the platform first became available in the U.S. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? And as seemingly every platform adopts a TikTok-like feature (e.g., The TikTok boom is in full effect.

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45 of the Best Social Media Analytics Tools

agora pulse

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. The Power Reports add-on lets you customize or automate your reports.

Analytics 179