Waxing UnLyrical

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

It’s what marketers have been struggling with since Biz and Ev clicked their heels three times and said, “There’s no place like Twitter.” Even though the topic might be serious we still need energy in the session. None of what I’m saying is “new,” btw. I think Ann-Sofie is right on. #1

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. Robin – Youthful, exuberant, he adds energy and imagination to Batman’s somewhat dry, verbal approach. What can other comic franchises teach us about content marketing? Or that I’ve never really outgrown comics and cartoons.

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Your Strategy Will Not Produce in 2019 Without These Two Steps

Waxing UnLyrical

Now that you are calm, composed and confident you need to step up your energy and momentum to activate the truly juicy, creative, free-flowing ideas, words, images that will make your work distinctive and – interesting! Kathy Vaské is a Digital Marketing Strategist and Owner of Vaské Marketing Group.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Review the cohort’s purpose, at least yearly, and switch leaders to maintain its energy, creativity and inspiration.

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When the Bull Barged in on a Lazy Tuesday Afternoon

Waxing UnLyrical

The cans opened, one by one, and the whole office was bursting with music and energy. But while the Bull has managed to energize many with free flowing cans at various offices, it hasn’t managed to capture the same energy on social platforms. What a Tuesday it was!

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Weekly Roundup: Stay Focused

Waxing UnLyrical

Focusing Your Energy in Business. Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. So this week’s roundup focuses on… focus. Going On Vacation?