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How to use YouTube Analytics to optimize your video performance

Sprout Social

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Analytics 141
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The Creator’s Guide to YouTube Shorts Analytics

Buffer Social

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. YouTube offers different content types, each with robust analytics. How to find your YouTube Shorts analytics Whether you prefer analyzing data on a desktop or on the go via mobile, YouTube has got you covered.

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Differences Between Custom Events and Custom Conversions

Jon Loomer

You can then add standard events using separate event code or the Event Setup Tool. In some cases, additional programming is necessary or access to a third-party tool that utilizes built-in triggers. Examples include people who engaged with a specific embedded YouTube video on your website or spent at least 1 minute on a specific page.

Eventful 185
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How to post a video on YouTube: The complete guide

Sprout Social

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

YouTube 108
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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

SEO 133
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When Broad Targeting Fails

Jon Loomer

You’re using the original audience options and provide custom audience, lookalike audience , or detailed targeting inputs, and you either manually turn on one of the Advantage audience expansion tools (Advantage Detailed Targeting, Advantage Lookalike, Advantage Custom Audience) or they are automatically turned on due to objective.

Embedding 164
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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. How to see analytics on YouTube.

Metrics 145