Adam Sherk

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. And while the phone is still the best option in some situations, email and social media have made it much easier to interact with the media in ways that are better for all.

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Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? But do the expanded results apply to the embedded news and video listings in the SERPs? What Horrible Things Did Time Magazine Do in 1964?

News 113
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Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

Examples 102
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Search Trend Optimization for Evergreen Content

Adam Sherk

Search trend and social media data is useful for optimizing specific pieces, developing new content ideas and ongoing editorial planning. Amazingly some qualify as Google News sources which enables them to secure high placement for popular searches via embedded news results. But it happens quite a bit.

Trends 114
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc.

Trends 146
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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

The figures include traffic directly from Google News and well as traffic from embedded news oneboxes in the regular Web search results. How Much Search and Social Media Traffic Do Publishers Get? SimilarWeb reports on search traffic from all engines so the news search data includes more than just Google News.

News 279
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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. Social media. Last but certainly not least is social media in general, for a number of reasons. Recommended Tactics. Link reclamation.