Adam Sherk

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Google News Tip for Google+ Embedded Posts

Adam Sherk

A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. The same goes for Facebook Embedded Posts , Embedded Tweets and any other form of embedded multimedia.

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.

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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. The figures include traffic directly from Google News and well as traffic from embedded news oneboxes in the regular Web search results.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. Videos embedded in articles can be crawled but setting up a YouTube channel and notifying Google News increases the likelihood of your videos being pulled in.

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

–But I embedded multimedia in my release. Then a bunch of other sites will take your article, barely change it and then publish it on their own sites. –So will you publish the story today? My news is best of breed! Please go away. And I socialized it too. Do you even know what I cover? It is called aggregation!

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Do Google's Expanded Domain Results Apply to News and Video Listings?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).

News 113
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Search Trend Optimization for Evergreen Content

Adam Sherk

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. For publishers that focus on evergreen content such as lifestyle topics the available trend data is much more limited. In going through 6-8 embedded news results in most cases the answer was no.

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