Adam Sherk
MAY 14, 2013
When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers? For publishers with multiple titles cross-network promotion is an excellent tactic.
Adam Sherk
MAY 15, 2012
At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Or stand over the fax machine feeding through one press release at at time. Seriously though, did you get my press release? –My press release.
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ProBlogger
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post.
Adam Sherk
AUGUST 14, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.
Waxing UnLyrical
SEPTEMBER 12, 2012
The cap of the transistor blew off and embedded itself in the wall on the opposite side of the room! You just read Curiosity: One of the Three Cs of Public Relations , originally posted on Waxing UnLyrical , published by Shonali Burke. Note to readers : Have you ever seen a transistor explode ?? It’s awesome !!
Adam Sherk
AUGUST 24, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator).
Adam Sherk
OCTOBER 1, 2009
A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Does this work? Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.
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