Augmented Reality: Budweiser Uses Blippar To Power Campaign Designed To Generate “Smiles”
The Realtime Report
JULY 20, 2012
The “blippable” images will appear on Budweiser beer cans, packaging, posters and images on the internet — like the one on the right. (In ” Budweiser is not new to embedding digital experiences into its packaging. But positive engagement with our customers is the end goal. It is a chance to give back.”
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