Waxing UnLyrical

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The highly mobile 21st century workforce seeks employment with companies that not only espouse, but actually practice, philanthropy, transparency and responsibility. When a crisis strikes, smart companies will mobilize these internal allies, asking their ready-made army of advocates to spread the word. A Reason to Speak.

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

Facebook Instant Articles lets publishers distribute articles to the Facebook mobile app that load and display faster than the mobile web. 40 percent of mobile devices in the U.S. The Twitter Player Card allows a fully embedded video to be played entirely within the Twitter platform. Apple News.

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5 WordPress Plugins to Rock Your Blog

Waxing UnLyrical

I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. One downside to Onswipe, as Tom mentioned and that I saw in several other write-ups on it, is that embedded videos don’t play. I mean, you can’t beat free, can you?

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